But the market is crowded with hundreds of providers providing ‘the best SEO tools and options’ either providing cost or marginal feature advantages, as diverse as the Panda SEO update was from Possum. Besides the existing mainstream tools like Google Analytics or Moz Listing, let’s understand the parameters you must consider before you shortlist potential vendors for the best SEO tool for you:
1. Comprehensive SEO Audit :
You might have got wind of how your competitors are racing ahead by acquiring quality leads and increasing conversions, thanks to the best SEO tools helping optimize their website. Studies show 95% of clicks happen on Page #1 of search result pages.
The optimal way for you to get started and match up, just like any other domain, is to perform an audit on the state of your current SEO state. Some of the best SEO tools available, help you get this done before you draw a blueprint of how to execute your strategy for the next quarter.
The tools are automated and multi-functional in nature, which scours your website, analyzing and presenting reports on what’s missing, and what’s not. Essential parameters like the on-page SEO performance of your web pages, or how quickly your page loads (page speed) are key factors.
An increasing shift to mobile browsing mandates website responsiveness on mobile must be determined and actioned to improve SEO performance. Also, the best SEO tools must evaluate the quality of links, and social media performance must be evaluated.
2. White Label SEO Report :
White labeling is a cross-industry term used in a brand relationship involving a couple of brands, where one foregoes its display to front-facing customers for the other to benefit. Don’t fret, and this isn’t brand exploitation for the brand giving up its ‘branding’ at the mercy of the other, but an intentional agreement both parties come into.
It’s more like a B2B term, where an apparel brand contracts a textile supplier to manufacture clothes attaching the latter’s brand on them — transition to SEO.
What if you could take a look at the best SEO tools and find one that allows you to embed its audit tool onto your website, thereby making it look like it was your tool? In the proprietary world we live in, RoboAuditor stands out as one of the best SEO tools, thanks to its open nature, which allows it to be embedded anywhere.
3. Lead Generation Tool :
Then, after onboarding the systems and what agencies would have termed ‘the best SEO tool,’ they end up sharing performance reports, not proactive reports. No lead generation tool would be able to read, analyze, and suggest actions to improve the lead generation process.
Additionally, lead generation warrants a host of efforts like cold calling, campaign marketing, or content creation like whitepapers that takes considerable time and effort.
What if there was an appropriate, maybe even the best SEO tool around, that was able to cut to the chase of identifying clients’ requirements directly, eliminated costly efforts like case studies and whitepapers, and gave your clients insights into what’s missing in their SEO efforts? And what if you could embed it directly into your website?
4. App & Feature Integrations :
This is the age of the application programming interface, acting as multiple gateways that open enormous possibilities for developers and marketers.
An authoritative piece on Moz back in 2012 predicted how the next ten years would see a decline in people visiting websites. How true in an app-first era we live in today. The best SEO tools that would almost certainly fit your requirements will have to be agile in their structure, and diverse in their integration possibilities.
They should be able to augment your business goals by allowing your existing initiatives like email marketing through MailChimp or workflow automation through Zapier.
5. Language Support :
Companies who are finding new markets in new geographies insist their marketing partners like you must be fast-moving and cross-geographically neutral like them, and the start must happen with multiple language support. This feature might be the primary distinguishing factor that will help you filter out the best SEO tool and the most relevant one for your SEO investment.