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Global Seo, SEO, SEO Audit, SEO Audit Checklist, Website SEO

Online marketing is the new norm. With about 4.66 billion people using the internet as of 2020, it’s a no-brainer to want to craft a home for yourself in this space. After all, this is where your customers are.

Therefore, if you are engaged in digital marketing, and yet you aren’t making sales, there’s a missing bridge between you and your customers- visibility.




To get this visibility, you’d need SEO.

Really, there’s no need to state the importance of inculcating the best SEO practices into your online business model. It speaks for itself- if you want more sales, have a good SEO strategy. Every entrepreneur knows this.

However, we know how frustrating sourcing for a good strategy could be. That’s why we’ve put together an extremely simple, easy-to-comprehend, and yet, effective DIY SEO checklist that’d give your online business a boost in 2021.

Let’s go on a jolly ride!

How Does the Search Work?

google search

Let’s begin with the basics.

Search engines are answer machines; where you input a query and get an answer. Superficially, it might look straightforward. However, there’s a process going on underneath. There are three main steps involved in the optimization of search results.

Crawling

Here, search engines send out ‘crawlers’ to scour the internet for fresh and new content. These crawlers work in the spider web form. Each hyperlink on the page they are crawling initiates a new crawling request and so on (no wonder they are called spiders sometimes ).

Indexing

The search engine then organizes the contents found during the crawling process into a huge database. Google’s index is trillions of GB. Refer to their official documentation on it here: google.com/search/howsearchworks/crawling-indexing/ 

Ranking

The search engines store content in order of relevancy within their servers. Websites that are most relevant to a particular query rank highest. Several unknown factors are considered when deciding which website is most appropriate and which one is not. Here is a reference to their guidelines for anyone who wants to read more about these: https://support.google.com/adsense/answer/1348737

As a website owner, you must ensure your content is visible to crawlers- as well as indexable. If it isn’t, you won’t get your deserved spot on SERP (Search Engine Ranking Page ). 

Basics You Should Know 

To begin running your own SEO campaign, here are some of the most basic tools and information you should know about.


Google Search Console/ Bing Webmaster Tool Account

google search console

The Google Search Console is a free tool by Google that helps you manage, maintain, monitor, and troubleshoot your website’s presence on Google’s Search Engine Result Page. Many people are confused about this- be assured, the tool isn’t mandatory to rank. Google has made it available to communicate with website owners. Signing up for a search console account will help you understand how Google looks at your website- and sometimes recommends what improvements to make.
Bing also offers a similar tool with little change in UI; they call it Bing Webmaster Tool.  

One or both of these tools is the number one step to begin.

Google Analytics Account

Google Analytics helps to look at what kind of traffic your website is getting. It provides details like the number of total visitors, their location, time, how many pages they visited, etc. It even facilitates setting up goals and conversions to focus on pages that get you the most business. Google Analytics (often abbreviated as GA) can also help you optimize your website for better conversions. Metrics such as user behavior, site performance, traffic flow, drop-offs, bounce rate, etc., are convenient when looking at how the website has been over some time (daily, weekly, monthly, and even yearly). Though GA is a complete subject and how it can help is a list that is countless, some other features that can be useful include:

  • Traffic comparison both year over year and month over month
  • Social-media stats
  • Which part of your webpage was clicked the most
  • Website’s conversion rates
  • The overall effectiveness of your digital marketing strategy from different channels.
  • How many users are present on the website, a real-time view

Generally, google analytics helps you understand your customer’s journey and improve it, an essential aspect of SEO.

Keyword Research

A vital part of the SEO process includes the use of words and phrases which resonate with what users are typing in their query- as well as what your content is all about.

The process is about selecting the potential keywords that your customers will type in Google (or other search engines) use your service or buy your products.

While many paid tools help with detailed Keyword research, to begin with, we are just concerned about the free ones that can give us some objective. To start, just list down a few keywords or phrases that you think a user could type in Search. Then take the keywords from the list one by one and check them on Google trends to see how many people have searched for it in the past and how the trends look. Pick the ones that have some demand and leave the rest. 

You can also use a free plugin that has recently become very popular called “keywords anywhere”. It is free for several searches so install it in your browser. Now the way this works is, type the terms from your list in the Search engine the plugin will display an estimated volume along with more suggested keywords.

diy seo google search



Bonus Tip: Try sticking to 7- 8 terms for each page as too many keywords can dilute the on page optimization.

Keyword Focused Content

The goal of keyword-focused content would be to cause an intersection between the words users are inputting into the search engine and the message your content is passing across.

Google uses this information to determine the relevant content- concerning each query. This is part of what gives a page a higher page ranking- relevancy. Using the appropriate keywords would ensure this.

So, do your keyword research before creating content- as keywords give you a sketch of what users want to see on your site.

Robots.txt File

robots.txt

Do you recall the crawling process of search engines? With a  robots.txt file, you can request web robots which page not to crawl on your site. This helps keep pages that could hurt your SEO- such as duplicate web pages and private web pages- away from search engines. So add all the unnecessary pages to your rbot.txt and mark them for not indexing or crawling. You may need a developer’s help if you are not so familiar with your website’s backend.

With not going into too much technical on-page, sitemaps are useful. They help in enhancing the crawling and indexing of a webpage- hence, giving your SEO efforts the needed boost. If using a popular CMS like WordPress, setting up an XML sitemap can be really quick using SEO plugins for WordPress. Read more details about sitemaps: https://growthrobotics.com/technical-seo/sitemap/ 

 

What is On-page SEO Optimization?

Also known as on-site SEO factors, these are practices that help in optimizing a web page, with the end goal of improving a site’s search engine rankings and earning a flow of traffic from organic searches.

On-page SEO is important because it helps search engines to know what your website and content are all about, as well as its importance to user’s queries.

If you miss these factors, your SEO efforts won’t yield much gain.

 

Quick On-page SEO Checklist

Here’s a run-through list of various elements of on-page SEO you should include in your campaign:

  • Perform adequate keyword research before writing a word. The keyword must be relevant to your content, adequately searched, and should be within your website’s competitive power. When including keywords, avoid keyword stuff by including it 2-3 times per 100 words (a 2-3% keyword density).
  •  
  • Pick a primary keyword. Use the primary keyword in at least one subheading, and the first and last paragraph of your content. Since your primary keyword is a word or phrase users use in a query, including it in your content would show how relevant your content is.
  • Craft a title with your primary keyword(s). Include your primary keyword around the start of the headline. Also, make sure your title serves the audience by being descriptive and compelling enough.
  •  
  • Use proper keywords and phrases to write a meta description that not only is treated well by search engines but gets you a better CTR when it shows in the SERP. Follow rules and create a nice description that can get you more clicks.
  •  
  • Wrap your title in an H1 Tag. Basically, an H1 tag is a piece of HTML code that tells a search engine that the text in question describes what the body of content tries to communicate.
  •  
  • Make sure your content is about 300 words. Attaining the 800-word mark would be great for your SEO, as detailed posts have a higher probability of ranking higher.
  •  
  • Your content must be unique and original.
  •  
  • Wrap your subheadings in H2 tags. Search engines recognize H2 tags as subheadings. Similar to H1 tags, H2 tags communicate to the search engine that the text is very important and related to the main topic discourse.
  • Add links to relevant sites. This helps add context to your content.

 

Technical SEO

This involves server and website optimization that helps search engine bots to crawl and scour through your sites effectively.

Here’s a checklist for your technical SEO campaign:

  • Use SSL: Secure Sockets Layer technology means high site security. If your site has ‘HTTPS://’, then you have SSL active on it. Hence, Google would give you preferential treatment.
  • Check for Duplicate versions of your site on Google’s index. Google’s algorithm hates duplicate content. As a result, it lowers the performance of all versions of the duplicate content.
  • Find and Fix crawl errors.
  • Improve your site’s speed. Page speed is considered by search engines during ranking.
  • Fix broken outbound and internal links.
  • Find and fix all HTTP links that are on HTTPS pages.
  • Create a mobile-friendly website. A responsive site- that adjusts based on the devices being used to view it- is considered a high ranking signal by most search engine algorithms.
  • Add structured data.
  • Check the page depth of your site. At maximum, your most important content should be four clicks away.

 

SEO Optimization for Location-Specific Businesses

In this aspect of SEO, your goal is to be visible in local search results on search engines. If you have a physical location where customers can come and take your service or product, you can benefit from local SEO Optimization.

Do Local citations

A local citation is any mention of the name, phone number, and address of any local business. Citations are important for high local search engine rankings. The intention is to submit your business to the popular local business directories with consistency in the NAP (name address and phone number). Don’t fall for low-quality business directories as they are a part of old SEO techniques and are considered as “link farms” by Google. Watch your step and only submit your business on genuine business directories for your area.

Optimize the Google my Business Listing

google my business

In simple terms, here’s a free tool that lets you add valuable information about your business on Google’s listings. Such info includes your office hours, name, and location of your business. Signing up can give your local SEO a boost.

While signing up, here’s to optimize your Google Business profile:

  • Be very meticulous with your contact information. Fill in as much as possible.
  • Form an enticing description for your business.
  • Choose a category, select applicable attributes and add photos.
  • If you have, include Google reviews.
  • Add products and services.
  • Set up messaging. Answer questions regularly.

 

E-commerce SEO

This is the process of optimizing your online store and making it more visible on the Search Engine Results Page (SERP). The strategy should involve optimizing the “category” and “product” pages with a focus to get more sales.

 

E-Commerce SEO checklist

Here are tips for optimizing your eCommerce site:

  •     Optimize your titles and meta descriptions. Make use of action words such as ‘buy’. Engage in proper keyword research and placement.
  •       Improve your page load time. The best load time would be between 2-3 seconds.
  •       Keep the site structure simple.
  •       Don’t forget to make use of HTTPS.
  •       Make use of a responsive, mobile-friendly site.
  •       Create quality, relevant content often.

 

Quick YouTube SEO Checklist

Follow these steps to rank high in YouTube:

  • Keyword research is where we always begin. Make use of a keyword tool and find the relevant keywords for your video.
  • Include your keywords in your video as you speak.
  • Create relevant content that’d command likes and shares. The algorithm loves that!
  • After recording and editing your video, rename the file of your video to include the most relevant keyword phrase.
  • Create an optimized and enticing SEO title.
  • Fill up your video descriptions. Make sure the first sentence contains your keyword. Don’t engage in keyword stuffing.


Wrapping it Up

We’ve tried to cover too many aspects in a single post, we will cover each topic in detail in separate posts so that you can benefit from it and do your own basic SEO as far as possible. Be sure to take action on what you’ve learned, and we assure you- the internet is yours to conquer!

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Digital Marketing Agencies, Global Seo, Google, Hosting Business, Lead Generation, Lead Generation Strategies, SEO Leads
The market of global web hosting services is growing at a very high rate. Based on the study report published by the Market Research Future, the hosting market is expected to achieve USD 154 billion by 2022, with a 16% CAGR for the forecast period 2016 – 2022.

This indicates that there is vast potential for all web hosting businesses. But it takes more than the number of customers to stand out among the competition. You must have a resource-intensive, competitive, and cost-effective hosting plans to lure the customers.

The services should offer the ideal security tools management to operate in a hybrid internet ecosystem. You need a sound technical support team, infrastructure capabilities to support new technologies like AI, Machine Learning, Cloud, and skill management. With thousands of website hosting companies available to choose from, the only differentiating factor is the domain size and the services that you provide.

How RoboAuditor can help you to beat the competition

Thousands of visitors will visit your website. They will perform a comparative analysis with your competition, check out your various services, and later exit the website without filling out the contact us form. This is a missed opportunity. You must capitalize on the visitor traffic to your hosting business. One way to differentiate your business is by offering SEO audit services to your customers. The major challenges faced by any website hosting business is nurturing and converting the unknown visitors to known visitors. 

Any website business owner will like to have a free SEO audit to identify potential problems and get information on the present issues faced by them. With RoboAuditor, the white label SEO Audit Tool from Growth Robotics, you can perform a free SEO audit and recommend possible solutions to your customer’s problems. It will help you beat the competition. 

The RoboAuditor tool is a one-stop platform to generate customized reports based on the SEO audit and analysis of your customers’ website. This SEO audit can be the differentiating feature and factor for your customers. It’s simple, effective, and offers low cost and maintenance. For every customer of the website hosting business, the audit tool will perform a real-time system health check of the website on-demand. 

Once you embed the RoboAuditor script on your website, it provides a detailed report on the issues in a precise and customizable format. You have complete control over the report. The website is scored on over 70+ parameters such as On-page SEO, responsiveness, Links, Page speed mobile, and page speed desktop. 

While embedding the RoboAuditor SEO audit tool in your website hosting business is the differentiating factor for beating the competition, you must also resolve the following web hosting challenges to provide top-notch customer experience. 

Website Hosting Challenges That You Must Overcome to Stay Ahead of Competition

Here are a few challenges that you must overcome to stay ahead of your competition and to offer an excellent experience to your customers.

1. Slow website loading & Navigation speed

WebSite page-speed

 

It’s a fact that slow loading websites (page load is greater than 4 seconds) with poor navigation speeds will affect your website’s Google ranking. Nearly 80% of web users will not return to a site after bad user experience.  So, find ways to reduce latency issues. You can keep the data centres closer to the location, use the quality network and hardware infrastructure, and provide localized content to your global audience to optimize the speed for better website navigation.

2. Business continuity and availability

Business Activity

Downtimes are the death knell for any website with millions of dollars at stake. The foundation of business operations and a continuous end-to-end delivery depends on website hosting companies’ ability to provide uninterrupted availability and meet the service level agreements. It’s the industry standard to ensure a minimum of 99.9% uptime rate. Beat your competition by striving to maintain high uptime and overcome the challenge of downtime. 

3. Scalability concerns

Hosting scalability

Internet proliferation in all aspects of business operations has made it mandatory for website hosting companies to provide scalability 24/7. Hardware, software, data center architecture, or even inadequate skilled staff can escalate scalability problems for your clients. Ensuring that your hosting services include an option to scale up or scale down based on specific requirements and business needs will assure better customer satisfaction and, in turn, better business growth.

 

4. Adequate Security levels

Hosting Security


It’s an endless cycle when security and landing website hosting deals are concerned. Only when customers feel secure enough to trust your website hosting security measures will they entrust you with their website. And only when you land more deals will you get more business opportunities and more customers. This endless loop can break when the website is compromised with data thefts, data breaches, etc. affecting both parties. So, deploy the latest and state-of-the-art security infrastructure and prevent unauthorized access to improve security levels.

Get started with RoboAuditor

Becoming the best web hosting company is a tough job requiring due diligence in terms of time, effort, money, and value. Only offering token services is not enough. You must include excellent customer service, intuitive and flexible site building tools, and excellent uptime, to acquire and retain your customers. 

Additional services such as using RoboAuditor on your website will help you to strengthen your position as a leading web hosting provider and generate 4x more SEO leads for your company. 

Embed RoboAuditor on your website today and watch your business grow.

Try our other product – Keyword Rank Checker. You can easily get google keyword rankings for any website in just a couple of clicks.

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Digital Marketing Agencies, Global Seo, Google, Google, Lead Generation, Lead Generation Strategies, Webmasters

Will Google Search Console (GSC) be enough to help me improve my website’s performance? 

It’s a question most companies ask themselves when they assess their website to improve its ranking on SERP. 

Sure, GSC offers insights into improving the website’s visibility in the SERP. However, if you want to provide your customers with a more comprehensive report on their website’s performance, you need to delve further to check the health of the website. 

That’s where SEO audit tools like RoboAuditor comes to rescue.

What are SEO audit tools, and how are they different from GSC?

People always get confused between GSC and SEO audit tools like RoboAuditor. Superficially, GSC and RoboAuditor might seem like the same web-based audit/analytics tools. But their purpose and uses are different. GSC is a free Google tool that provides search-engine performance insights to improve visibility in the SERPs. Tools like RoboAuditor, on the other hand, audit websites and generate a detailed SEO audit report. Audit tools like RoboAuditor focus on the backend technical aspects of the website like Meta descriptions, link building etc. while the Google Search Console focuses on the website’s impressions and clicks.


GSCSEO Audit Tools
How search engines view your websiteAudit the technical health of your site
Types of searches people use to access your siteProvide actionable insights based on the report
Is the site configured for search enginesEasy, cost-effective implementation
Highlights popular contentHighlights security issues & errors like broken links
Provides broad, high-level information of the websiteProvides page-level information of the website
  


Google Search Console shows the site’s overall search performance on Google. It displays the site’s Click-Through-Rate and average ranking position. Undoubtedly, it is an excellent tool to diagnose everything about your website from Google’s point of view. However, it does not offer you a complete picture. It also does not provide actionable insights.


Webmasters performance

 

As you can see in the above image, there are multiple datasets and information, and understanding them is time-consuming unless you have prior experience dealing with the technical aspects of managing a website. There are no insights on how to improve upon your current analytical data.

So, how do you fix the issues and help your customer’s website to rank higher?

Enter RoboAuditor.

The SEO audit report from RoboAuditor is more detailed in terms of parameters such as on-page SEO, Responsiveness, links, page speed desktop, and page speed mobile. From an SEO perspective, these parameters will help in positioning your website higher in the SERP’s. 

An SEO audit is the analysis and reporting on the technical health aspects of your website. Centred around 70+ parameters, the RoboAuditor audits whether your website is 

  • Fast loading
  • Webpages are structured
  • Realtime page responses
  • Image rendering is accurate and proper
  • And many more technical parameters

RoboAuditor’s SEO report will highlight the errors, warnings, and recommendations found during the analysis. It is a page-level analysis that performs checks for Duplicate content, Duplicate title tags, Low word count, Broken links, Slow page load speed, HTTPS implementation issues, Missing title tags, Missing meta description, Missing h1 tag, Incorrect hreflang implementation, etc.

Fixing these issues can help you to improve the ranking of the websites.

Typically, agencies and marketing consultants benefit the most from RoboAuditors. You can embed the SEO audit tool script on all pages of the website. Any visitor who enters your website can enter their website URL address and receive a free SEO audit report of the website. It’s a win-win situation, because the visitor finds value the moment they visit your site, and you get to capture the email address of the website visitor, which you can nurture to convert into a business prospect. It can help you generate 4X more SEO leads. Think about it. Will GSC help you to generate leads like these?


Another area where RoboAuditor deviates from the GSC is the SEO report generation. 

Presenting the final SEO audit report to your clients with the tool’s watermark prominently displayed is undoubtedly a disaster. RoboAuditor is a white label SEO audit tool, which implies that the final audit report will bear your company’s brand, logo and other company details. You have the flexibility to change everything and customize the report to create a unique experience for your prospects. You can let your White label SEO report make your brand more visible to your leads. 

 

Generate Leads

So, should you ditch GSC for RoboAuditor?

Both RoboAuditor & GSC audit tools are complementary. Using both these two tools together will help you provide your customers with more comprehensive SEO insights and gain a competitive edge over your opponents.

While GSC audit result will show you how to get better organic traffic, keyword analysis, and how search users interact with the website, going beyond click and landing page, the RoboAuditor report will highlight the errors related to image searches, broken links, link building, security issues, and other backend problems. It will recommend actionable insights and solutions to the identified issues and help you to create user-friendly, integrated, and customized white-label reports for your prospects at a minimal cost. 

Embed RoboAuditor, SEO Audit tool, and start generating 4X more leads for your website.

Try our other product – Keyword Rank Checker. You can easily get google keyword rankings for any website in just a couple of clicks.

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Digital Marketing Agencies, Global Seo, Lead Generation, Lead Generation Strategies, SEO Audit, SEO Firm

Every Marketer is a convergence of an artist, a psychologist, a scientist, and a technologist. It is one of the toughest jobs today on this planet. 


I am myself a marketer who was part of implementing most robust banking transformations for sales and marketing teams, building an impressive marketing automation suite, ran a marketing agency, and now helping agencies grow to new heights. 


After interviewing a lot of marketing agency owners, analyzing the behavior, crunching the data sets, I have identified one reason why most of the agencies DIE. 


Working with a Wrong Customer even after knowing it 

Why does a Marketing Agency work with the wrong customer even after knowing it?


Lack of Leads:

 


Every Marketer turned entrepreneur is a smart person. They know everything about the buyer persona, messaging, tools, tactics, strategies, etc. etc. but the biggest problem we all face early days in business – LEADS. 


A Marketing Agency owner gets the first few clients through his circle of influence and gets busy in servicing them and making them successful that he forgets to generate his TOP of the FUNNEL LEADS. 


By the time the marketing agency owner realizes it and starts working on different tactics, he begins to feel that one more customer will give him/her the leeway to set up this leads engine. 


Do you know, 


According to the HubSpot survey for marketers, Lead Generation is the biggest challenge for most of the agencies (More than 60%). 

 


I believe the % is much higher just because of this.


Generating leads for a marketing agency through inbound marketing is not easy. There are already millions of fascinating articles, white papers, ebooks written by the marketing mavericks like HubSpot, Moz, Neil Patel, Marketo, and many more. 


The marketing agency owner will use his precious time and money in hunting for the next client himself than setting up the lead generation strategy. This is where the step where the thought is 


Let me grab one customer (anyone). This will make me a little relaxed, and I will make sure I set up my lead generation engine correctly.

 


Now you are into a TRAP. This customer would eat up your time and energy like a monster. He will suck your blood in such a way that you are left with no power to do the Right Thing, which you are doing for many of your customers – Setup your own Lead Generation Engine. 


This is the Vicious circle that will not let you come out, and you end up shutting down your marketing agency. 


Is There a Way Out 


Of course, yes. If you study the marketing mavericks like HubSpot, Neil Patel, Moz carefully, the one thing which they did awesomely is creating a Lead Magnet which generates millions of leads and keys their TOP of the FUNNEL full.

 


The one tool which all of the three have in common

An SEO Audit Tool put up on their website:

A Website Grader from HubSpot,  SEO Analyzer from Neil Patel, and a Moz Bar from MOZ. 


RoboAuditor is an Embeddable White Label SEO Audit Tool that can be set up in no time on your website. You start generating your leads from Day Zero.

 

Best Free SEO Tool


Never rest till you automate the best way to generate sales-ready leads at a low cost. 


I wish every marketing agency to grow big and make this world a better place because It’s the marketing that connects the best products to the end customers and adds joy to the lives of customers and companies. 



Start generating leads today

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