Global Seo, SEO, SEO Audit, SEO Audit Checklist, Website SEO

Not So Complex – DIY SEO Checklist for 2021

- Global Seo, SEO, SEO Audit, SEO Audit Checklist, Website SEO

Online marketing is the new norm. With about 4.66 billion people using the internet as of 2020, it’s a no-brainer to want to craft a home for yourself in this space. After all, this is where your customers are.

Therefore, if you are engaged in digital marketing, and yet you aren’t making sales, there’s a missing bridge between you and your customers- visibility.

To get this visibility, you’d need SEO.

Really, there’s no need to state the importance of inculcating the best SEO practices into your online business model. It speaks for itself- if you want more sales, have a good SEO strategy. Every entrepreneur knows this.

However, we know how frustrating sourcing for a good strategy could be. That’s why we’ve put together an extremely simple, easy-to-comprehend, and yet, effective DIY SEO checklist that’d give your online business a boost in 2021.

Let’s go on a jolly ride!

How Does the Search Work?

Let’s begin with the basics.

Search engines are answer machines; where you input a query and get an answer. Superficially, it might look straightforward. However, there’s a process going on underneath. There are three main steps involved in the optimization of search results.

Crawling

Here, search engines send out ‘crawlers’ to scour the internet for fresh and new content. These crawlers work in the spider web form. Each hyperlink on the page they are crawling initiates a new crawling request and so on (no wonder they are called spiders sometimes ).

Indexing

The search engine then organizes the contents found during the crawling process into a huge database. Google’s index is trillions of GB. Refer to their official documentation on it here: google.com/search/howsearchworks/crawling-indexing/

Ranking

The search engines store content in order of relevancy within their servers. Websites that are most relevant to a particular query rank highest. Several unknown factors are considered when deciding which website is most appropriate and which one is not. Here is a reference to their guidelines for anyone who wants to read more about these: https://support.google.com/adsense/answer/1348737

As a website owner, you must ensure your content is visible to crawlers- as well as indexable. If it isn’t, you won’t get your deserved spot on SERP (Search Engine Ranking Page ).

Basics You Should Know

To begin running your own SEO campaign, here are some of the most basic tools and information you should know about.

Google Search Console/ Bing Webmaster Tool Account

The Google Search Console is a free tool by Google that helps you manage, maintain, monitor, and troubleshoot your website’s presence on Google’s Search Engine Result Page. Many people are confused about this- be assured, the tool isn’t mandatory to rank. Google has made it available to communicate with website owners. Signing up for a search console account will help you understand how Google looks at your website- and sometimes recommends what improvements to make.
Bing also offers a similar tool with little change in UI; they call it Bing Webmaster Tool.

One or both of these tools is the number one step to begin.

Google Analytics Account

Google Analytics helps to look at what kind of traffic your website is getting. It provides details like the number of total visitors, their location, time, how many pages they visited, etc. It even facilitates setting up goals and conversions to focus on pages that get you the most business. Google Analytics (often abbreviated as GA) can also help you optimize your website for better conversions. Metrics such as user behavior, site performance, traffic flow, drop-offs, bounce rate, etc., are convenient when looking at how the website has been over some time (daily, weekly, monthly, and even yearly). Though GA is a complete subject and how it can help is a list that is countless, some other features that can be useful include:

Traffic comparison both year over year and month over month
Social-media stats
Which part of your webpage was clicked the most
Website’s conversion rates
The overall effectiveness of your digital marketing strategy from different channels.
How many users are present on the website, a real-time view

Generally, google analytics helps you understand your customer’s journey and improve it, an essential aspect of SEO.

Keyword Research

A vital part of the SEO process includes the use of words and phrases which resonate with what users are typing in their query- as well as what your content is all about.

The process is about selecting the potential keywords that your customers will type in Google (or other search engines) use your service or buy your products.

While many paid tools help with detailed Keyword research, to begin with, we are just concerned about the free ones that can give us some objective. To start, just list down a few keywords or phrases that you think a user could type in Search. Then take the keywords from the list one by one and check them on Google trends to see how many people have searched for it in the past and how the trends look. Pick the ones that have some demand and leave the rest.

You can also use a free plugin that has recently become very popular called “keywords anywhere”. It is free for several searches so install it in your browser. Now the way this works is, type the terms from your list in the Search engine the plugin will display an estimated volume along with more suggested keywords.

Bonus Tip: Try sticking to 7- 8 terms for each page as too many keywords can dilute the on page optimization.

Keyword Focused Content

The goal of keyword-focused content would be to cause an intersection between the words users are inputting into the search engine and the message your content is passing across.

Google uses this information to determine the relevant content- concerning each query. This is part of what gives a page a higher page ranking- relevancy. Using the appropriate keywords would ensure this.

So, do your keyword research before creating content- as keywords give you a sketch of what users want to see on your site.

Robots.txt File

Do you recall the crawling process of search engines? With a robots.txt file, you can request web robots which page not to crawl on your site. This helps keep pages that could hurt your SEO- such as duplicate web pages and private web pages- away from search engines. So add all the unnecessary pages to your rbot.txt and mark them for not indexing or crawling. You may need a developer’s help if you are not so familiar with your website’s backend.

With not going into too much technical on-page, sitemaps are useful. They help in enhancing the crawling and indexing of a webpage- hence, giving your SEO efforts the needed boost. If using a popular CMS like WordPress, setting up an XML sitemap can be really quick using SEO plugins for WordPress. Read more details about sitemaps: https://siteauditor.com/technical-seo/sitemap/

What is On-page SEO Optimization?

Also known as on-site SEO factors, these are practices that help in optimizing a web page, with the end goal of improving a site’s search engine rankings and earning a flow of traffic from organic searches.

On-page SEO is important because it helps search engines to know what your website and content are all about, as well as its importance to user’s queries.

If you miss these factors, your SEO efforts won’t yield much gain.

Quick On-page SEO Checklist

Here’s a run-through list of various elements of on-page SEO you should include in your campaign:

Perform adequate keyword research before writing a word. The keyword must be relevant to your content, adequately searched, and should be within your website’s competitive power. When including keywords, avoid keyword stuff by including it 2-3 times per 100 words (a 2-3% keyword density).
Pick a primary keyword. Use the primary keyword in at least one subheading, and the first and last paragraph of your content. Since your primary keyword is a word or phrase users use in a query, including it in your content would show how relevant your content is.
Craft a title with your primary keyword(s). Include your primary keyword around the start of the headline. Also, make sure your title serves the audience by being descriptive and compelling enough.
Use proper keywords and phrases to write a meta description that not only is treated well by search engines but gets you a better CTR when it shows in the SERP. Follow rules and create a nice description that can get you more clicks.
Wrap your title in an H1 Tag. Basically, an H1 tag is a piece of HTML code that tells a search engine that the text in question describes what the body of content tries to communicate.
Make sure your content is about 300 words. Attaining the 800-word mark would be great for your SEO, as detailed posts have a higher probability of ranking higher.
Your content must be unique and original.
Wrap your subheadings in H2 tags. Search engines recognize H2 tags as subheadings. Similar to H1 tags, H2 tags communicate to the search engine that the text is very important and related to the main topic discourse.
Add links to relevant sites. This helps add context to your content.

Technical SEO

This involves server and website optimization that helps search engine bots to crawl and scour through your sites effectively.

Here’s a checklist for your technical SEO campaign:

Use SSL: Secure Sockets Layer technology means high site security. If your site has ‘HTTPS://’, then you have SSL active on it. Hence, Google would give you preferential treatment.
Check for Duplicate versions of your site on Google’s index. Google’s algorithm hates duplicate content. As a result, it lowers the performance of all versions of the duplicate content.
Find and Fix crawl errors.
Improve your site’s speed. Page speed is considered by search engines during ranking.
Fix broken outbound and internal links.
Find and fix all HTTP links that are on HTTPS pages.
Create a mobile-friendly website. A responsive site- that adjusts based on the devices being used to view it- is considered a high ranking signal by most search engine algorithms.
Add structured data.
Check the page depth of your site. At maximum, your most important content should be four clicks away.

SEO Optimization for Location-Specific Businesses

In this aspect of SEO, your goal is to be visible in local search results on search engines. If you have a physical location where customers can come and take your service or product, you can benefit from local SEO Optimization.

Do Local citations

A local citation is any mention of the name, phone number, and address of any local business. Citations are important for high local search engine rankings. The intention is to submit your business to the popular local business directories with consistency in the NAP (name address and phone number). Don’t fall for low-quality business directories as they are a part of old SEO techniques and are considered as “link farms” by Google. Watch your step and only submit your business on genuine business directories for your area.

Optimize the Google my Business Listing

In simple terms, here’s a free tool that lets you add valuable information about your business on Google’s listings. Such info includes your office hours, name, and location of your business. Signing up can give your local SEO a boost.

While signing up, here’s to optimize your Google Business profile:

Be very meticulous with your contact information. Fill in as much as possible.
Form an enticing description for your business.
Choose a category, select applicable attributes and add photos.
If you have, include Google reviews.
Add products and services.
Set up messaging. Answer questions regularly.

E-commerce SEO

This is the process of optimizing your online store and making it more visible on the Search Engine Results Page (SERP). The strategy should involve optimizing the “category” and “product” pages with a focus to get more sales.

E-Commerce SEO checklist

Here are tips for optimizing your eCommerce site:

Optimize your titles and meta descriptions. Make use of action words such as ‘buy’. Engage in proper keyword research and placement.
Improve your page load time. The best load time would be between 2-3 seconds.
Keep the site structure simple.
Don’t forget to make use of HTTPS.
Make use of a responsive, mobile-friendly site.
Create quality, relevant content often.

Quick YouTube SEO Checklist

Follow these steps to rank high in YouTube:

Keyword research is where we always begin. Make use of a keyword tool and find the relevant keywords for your video.
Include your keywords in your video as you speak.
Create relevant content that’d command likes and shares. The algorithm loves that!
After recording and editing your video, rename the file of your video to include the most relevant keyword phrase.
Create an optimized and enticing SEO title.
Fill up your video descriptions. Make sure the first sentence contains your keyword. Don’t engage in keyword stuffing.

Wrapping it Up

We’ve tried to cover too many aspects in a single post, we will cover each topic in detail in separate posts so that you can benefit from it and do your own basic SEO as far as possible. Be sure to take action on what you’ve learned, and we assure you- the internet is yours to conquer!

Digital Marketing Agencies, Global Seo, Lead Generation, Lead Generation Strategies, SEO Specialist

Tips for hiring an SEO specialist

By Rahul on

- Digital Marketing Agencies, Global Seo, Lead Generation, Lead Generation Strategies, SEO Specialist

Do you know? There were more than 150+ Billion Searches only in the USA in the first 90 days of 2020.

If you are in a business today and don’t care about Search Engine Optimization then you need to really think again about your business growth and the cost of growing the business

Search Engine Optimization (SEO) is all about helping you show up in the top results when your probable customers search online.

The guy who helps you do that is called an SEO Specialist

Now that you understand how important Search Engine Optimization is, I am sure you want to hire the best guy to get you better in search engines.

Hiring the right SEO specialist holds the key to improving the quality of the site as well as saving loads of valuable time for the business.

9 Important Tips to Hire the Right SEO Specialist:

1. Conduct a thorough interview with the potential SEO consultant:

Great, but then what do you look for in the interview? The first signs of a good SEO specialist are, they don’t only focus on the search engine ranking but also on how they can help in the growth of the business.

2. Avoid the ones who promise unachievable goals:

Promising a spot on the first page of Google within a month? Impossible! It’s an overly bold claim to make, as Google’s page rank algorithm is dynamic and shows the results by taking in thousands of signals. Hence, if an SEO specialist promises a number one ranking in the search engine, it’s wise to turn and run in the other direction.

3. Pay attention to the set of questions they ask:

A good SEO expert has innumerable questions to ask about the company and its products. Some of the frequently asked questions by new SEO experts are:

o What makes your business or service unique?

o How do your customers currently find your website?

o How does the business make money and how can search help with that?

o What are the other channels used by the company for promoting the business?

o Does the company use offline advertising?

o What is the list of social networks used by the company?

o Who are the company’s competitors?

It is very important for the new coming SEO specialist to understand the company from a holistic standpoint. Without understanding the company and knowing the business goals, SEO can never be fruitful. Hence, beware of SEO specialist who acts like a know-it-all.

4. Look at their track record:

Ask them to provide at least three SEO case studies, listing the URL’s of three websites that they have previously worked on and the results achieved. Ask them to also list the tasks included and the period of time taken to achieve the desired results. Also, do a thorough background check by following up with the references and past clients.

5. Request for a technical and search audit:

Let the SEO Specialist do some homework and provide you with a detailed Technical SEO Audit on his own. If requested, provide them with a restricted view of your Analytics data too. The SEO Specialist can surely use different SEO Audit Tools like SiteAuditor or others and do the audits but then suggestions have to be apt and the intention should be to grow your business.

6. How do they measure the success of SEO campaigns:

It is important to understand how good they are analyzing the numbers in google analytics or related tools to measure the impact of the SEO campaigns? It is not always about the keyword ranking but also the importance of the keyword and what kind of traffic is fetched by the keywords.

7. Find if they any experience at improving local search results:

For attracting the local, nearby customers, it is important to appear in the top local search results hence if the candidate has an with the local search results then it can come as a brownie point for the business.

8. Consult with the candidate if they have any insider relations for improving the search results ranking:

If the candidate responds in positive then its better to run and say goodbye to the candidate. Such SEO consultants are known for their unethical tactics that can get your business banned for Google or any other search engine.

These are some of the very important tips you have to follow while hiring an SEO Specialist for your organization.

It is also important for businesses to understand that SEO is a continuous process and you have to pay the consultants the right money to help you grow your presence in Search Engine Results.

Below is the video by google on tips for hiring an SEO Specialist.

Try our other product – Keyword Rank Checker. You can easily get google keyword rankings for any website in just a couple of clicks.

Digital Marketing Agencies, Digital Marketing Agencies, Global Seo, Lead Generation, Lead Generation Strategies, SEO, SEO Audit, SEO Audit Checklist

Don’t Quit Your SEO business. SEO Market is Super HOT

By Rahul on

- Digital Marketing Agencies, Digital Marketing Agencies, Global Seo, Lead Generation, Lead Generation Strategies, SEO, SEO Audit, SEO Audit Checklist

I feel sad when I see many small business owners who have started with SEO as their business is moving away into different fields like real estate, social media, paid media, etc.

This is how I always felt when I saw great guys leaving the field of SEO

$SEO Audit tool$

But I never had the right way to explain why SEO is still impressive. Suddenly one day, I read an article from Eli Schwartz, Growth Advisor, Former Director – Growth & SEO @Survey Monkey, and it made my day.

He did an extensive survey on the SEO Jobs vs. SEO professionals in different parts of the USA. I am sure anyone can apply the same logic to any country across the world ?

Let me put some interesting points I read in the post.

1. There is a massive gap between SEO Professionals and SEO Jobs.

The demand for SEO is vast. Every organization needs an SEO team to take things forward, but the availability of SEO professionals is minimal

For every SEO requirement, only three people are fighting for it.

2. There is really a significant shortage of Experienced SEO Professionals

This is just wonderful to hear. It means there is a massive demand for experienced professionals!! This graph is lovely and clearly explains the gap ?

In short, if you are in the SEO business and have the experience, this is a seller’s market. Don’t underprice yourself.

So, where is the problem then?

The problem lies in the way you approach the business and generate leads for your business competing against the giants like Moz, Neil Patel, Backlinko, who are already getting millions of website visitors.

It’s not surprising to see a recent Survey by HubSpot which states that

Getting new clients is one of the most significant challenges today.

So what is the solution?

The question now is not the market size but how you use interesting growth hacks in this noisy internet world to attract leads to your business.

After carefully studying the marketing mavericks like HubSpot, Neil Patel & Moz, we found one thing in common

Use of right tools to convert the website visitors to leads

RoboAuditor is an embeddable & white label SEO Audit Tool. By just putting it up on your website and blogs, you let your website visitors themselves get a Free SEO Audit in just a few clicks and return you generate leads ?

Don’t you think you should add “free SEO checker” and do the lead generation for your business?

Digital Marketing Agencies, Digital Marketing Agencies, Global Seo, Lead Generation, Lead Generation Strategies, SEO, SEO Audit, SEO Audit Checklist, SEO Leads, Website SEO

Is it a good idea to buy SEO Leads?

By Rahul on

- Digital Marketing Agencies, Digital Marketing Agencies, Global Seo, Lead Generation, Lead Generation Strategies, SEO, SEO Audit, SEO Audit Checklist, SEO Leads, Website SEO

Lead generation is quite important for any business. After all, leads are the ones that can get converted to potential clients. As much as it is important, it is equally challenging to generate SEO leads because it takes lots of time and effort to build a lead generating channel and operate it.

Which is why many prefer to buy SEO leads from third party sources, but is this sustainable in the long run? And is buying SEO leads actually doing more harm than good? Find out answers to these questions and much more in our blog.

How Can You Buy SEO Leads?

These are the SEO leads generated by certain companies by ranking in google search, these companies than bundle up those leads and sell them to other companies who in turn work on these leads to turn them into customers.

This way you are getting SEO leads without much effort and quickly, so, this could be like Aladdin’s magic lamp? Not exactly! Read on to find out why?

Drawbacks Of Buying SEO Leads

We are not going to plainly say buying SEO leads is a bad idea, here is a comparison between buying leads and generating on your own.

Impacting Factor	Buying SEO Leads	Generating Your Own Leads
The exclusivity of the lead	You have no idea if these leads are being sold exclusively to your company	These leads are generated by you, so they are exclusive
Demographics of the lead	Little is known about the lead’s demographics such as their interests, why they need your product	Your website and ad campaigns are designed after understanding the requirements of the audiences, and how your product or service can help them.
Competition	Very high as the same leads could be sold to your competitors and you could end up calling the same customer whom your competitor has already called.	Relatively less, as these leads are exclusive and you have background information about their requirements.
Cost per acquisition	Since you are buying leads the company can double the rates monthly. Thus increasing your cost per acquisition.	As you are generating your leads the cost per acquisition is under your control.
Long term sustainability	Low because the moment you stop buying, the leads stop coming in	High, because once your lead generating channels are up and running, they continuously generate leads for your business.

Before deciding to buy leads make sure you are aware of all these factors, which could affect your business. So, if buying leads is not an option to consider then how can you generate leads?

While the traditional SEO practices and Google Adwords still hold the ground as the best practices for lead generation, they require patience and effort to start with. But, once you pass this stage you will witness a flow of quality leads. To know more about the various techniques of generating SEO leads, check out our blog here.

However, do you know there is another way using which you can generate quality leads quickly? Yes! This technique is easy to install and also generates authentic leads.

Generating Leads Through Lead Generating Tools

Many SEO experts such as Neil Patel have tried this and succeeded. These are the tools when once installed on to your website they will provide a free site auditing report to your viewers when they enter their mail id.

This way you are helping your viewers as well as generating leads. This will create a positive impact on your viewers.

For example, if a viewer has come to your website and checked his website health using your SEO tool. He then enters his mail id to get the full report, impressed by the report he signs up to your newsletter or leaves an inquiry.

Roboauditor is one such SEO audit tool which is easy to install, generates website’s audit report within minutes as well as generates leads. All of this at a very reasonable price.

Explore all the other options before going for buying SEO leads. As there are many easier and cost-effective ways to generate quality SEO leads.

Global Seo, SEO, SEO Audit, SEO Firm, SEO Leads, Website SEO

How To Generate SEO Leads for Agencies and digital businesses

By Rahul on

- Global Seo, SEO, SEO Audit, SEO Firm, SEO Leads, Website SEO

We all know that SEO is awesome and blah blah but let’s be practical, if you are in a field where there is already a lot of content pollution, standing out and generating SEO leads is pretty tough if you just follow the age-old techniques like “ contact us forms”, “ebooks and white papers” to convert website traffic to leads.

Yes! You are thinking of taking the other route of paid media marketing. Paid media marketing is wonderful but do you know the cost of lead in paid media? Paid media comes to almost $80 to $ 100 per lead if averaged out for a couple of years.

So yes, it is tough but it is equally very important for the business to generate the leads through SEO.

Ways To Generate SEO Leads

Write content to your audience.
Amplify content on the different channels where your customers hang out
[Very Important One]: Give a strong bait for the visitors to share their email address with you.

Everyone knows these steps but there is a huge difference in the way you execute the Point 3.

We will not talk about the point and point 2 in this blog. You can find them here (6 ideas to generate leads for your SEO agency). We will only talk in detail about the baits for the Visitors for lead generation through SEO

Best Way to Generate SEO Leads

Provide Unique, Personalized and Most Needed for growing business for your customers for FREE

What Stethoscope is to doctors what is the most important tool for Agencies and every digital business out there on the internet?

An SEO Audit Tool with Embed and White Label Option

Yes, SEO Audit Tool is the most unique, personalized and much needed for every business on the internet. Don’t you agree?

SEO audit tool (a.k.a SEO checker) generates a comprehensive SEO audit report for any given website

The important point here is, letting your visitors generate the SEO audits on their own. So an SEO audit tool with embed and white label option is the need of the hour.

Many marketing maverick organizations like Hubspot, Neil Patel, Moz generate SEO leads using the same technique.

What’s stopping you from trying it out today? Just sign up with RoboAuditor and start generating leads for your agency

Global Seo, SEO Audit, SEO Audit Checklist, Website Audit, Website page load speed

WHY WEBSITE PAGE LOAD SPEED MATTERS AND HOW TO FIX IT !!

By Rahul on

- Global Seo, SEO Audit, SEO Audit Checklist, Website Audit, Website page load speed

Website Page Load Speed

Need to know whether updates?

Want to check out the news headlines or the cricket score quickly?

All we need to do is ask Google.

We all like to get things done faster, for example, if we need to know a recipe for chocolate cake? Search engines will populate hundreds of results within a few seconds. Speed is probably one of the alluring forces for people to come to search engines for almost all their queries.

No wonder, all the search engines take website page loading speed as a top criterion while ranking the sites for a user’s query. So, if you own a website, along with the right SEO efforts, you also need to take care of the website page load speed aspects.

In this post, we will explain why website speed is critical and ways to achieve it.

Some numbers to back the importance of website page load speed

According to various sources

What Google Has To Say About Page Load Speed

On July 9th, 2018, Google rolled out an update that is famously known as ‘the speed update,’ which made page load speed as a significant ranking factor for mobile searches. With mobile traffic surpassing the desktop traffic, this update has brought page speed into the limelight.

This speed update brought negative impact to those websites that deliver a slower user experience when compared to the competitors in SERP’s. However, the intent still plays a significant role in ranking, the pages having the exact content might rank higher even though it may have slow page speed. But, to rank higher than your competitors along with the right intent, your page also needs to load faster.

So, Google updates, and the users are pointing towards website page load speed. So, how can you know if your website is loading within the prescribed time?

Things To Take Care To Improve Your Website Page load Speed.

1.Server response time: This is the time taken for an HTML page to load from the server so that the user can render that page. If the server takes more time to respond, then it takes more time for the HTML page to load, thus increasing the page load time. Using legacy software/hardware to host your website might increase the server response time.

How to fix it?

To improve your website’s server response time, you need to host it with a reliable hosting service. It is best to take up a dedicated server rather than shared hosting. Also, the latest technological advancements such as cloud hosting and a CDN (Content Delivery Network) that caches most of the static assets of the website geographically. Selecting a quality hosting can help in reducing your server response time. Cloud services also have an auto-scale policy that can expand and shrink the server capacity as per the traffic fluctuations.

53% of the visits are likely to abandon the site if a page takes more than 3 seconds to load.

2. Images and videos: High-quality Images and videos take up most of the server bandwidth and increase the response time, in turn, increasing the website page loading time.

How can you fix it?

It is always smart to optimize images and videos such that they occupy less space. Use third-party tools which can resize the image and set them to 72 dpi. Take the help of various image optimization tools to reduce its size further. It is always wise to stick to standard image formats such as JPG, PNG, and GIF. Also, massive text files must be compressed using Gzip compression (take care to configure the server so that it returns zipped content.

46% of people say waiting for pages to load is what they dislike the most.

3. Website code: Sometimes, the source code of the website might contain unnecessary characters and variables which can increase its size and subsequently increases the website page load time.

How to fix it?

Through a process called minification, the source code can be simplified by removing unnecessary spaces and renaming variables to shorter names. Minification helps the code transformation over a network efficiently.

A two-second delay in website page load time increases the bounce rate by 103 percent

4. Redirects and Plugins: Each redirection creates additional HTTPs requests to the server, thus increasing its speed. Also, excessive usage of plugins may increase the page load time.

How to fix it?

Until unless required, avoid redirects as much as you can, also if there are any broken links identify and fix them. Use only those plugins which are necessary.

Sites that load in five seconds see 70% longer average sessions.

5. Caching: Every time an HTTP request is raised, all the components (both static and dynamic) of a particular webpage have to be rendered from the server, which increases the load time. Although the dynamic content has to provide with every HTTP request, loading of the static content unnecessarily increases the website page load time

How to fix it?

By using Expires headers for static content and Cache-control headers for dynamic components, you can make various components of the web page cache, thus reducing the HTTP requests to the server and decreasing the page load time.

Website page load speed has now become a significant criterion for the users, and hence, the search engines are also emphasizing over it. So, always keep these aspects in mind while designing and maintaining your website. Checking of page load time must be an ongoing process, and, from time to time, adjustments have to be made to keep up the least load time.

79% of visitors who experienced web page performance issues are never to return to the site again.

Tools To Evaluate Web Page Performance

Try some of the popular SEO Audit Tools to analyze your website speed in just a few clicks. RoboAuditor’s SEO Report is famous not only for giving you the page speed but also giving you recommendations on how to fix it.

After evaluating your website’s performance, the next course of action is to take steps to make sure your website loads in the least time possible. Here are a few aspects you must take care, to ensure your web page will load faster.

It is wise to take these factors while designing the website and also while adding content and creating new webpages.

Global Seo, Lead Generation, SEO, SEO Audit, SEO Audit Checklist, SEO Firm, Website Audit

What Is a Site Audit & Why it is important?

By Rahul on

- Global Seo, Lead Generation, SEO, SEO Audit, SEO Audit Checklist, SEO Firm, Website Audit

Does your website have an aesthetic design with all the functionalities?

Do you plan to market it and generate leads for your business?

Before planning to invest in marketing your website, there is one more thing you need to make sure of, and that is to check if your website is up to the standards prescribed by the search engines.

All the major search engines such as Google, Yahoo, Bing, etc., work based on complex algorithms that function on specific criteria, and the websites that fall within these criteria rank first among the search engine results.

So how to know whether your website ticks the prescribed checklist of the search engines? One word Site audit! In this post, we bring to you what is a site audit, key features of a site audit, and much more.

What is a site audit?

The search engines decide website ranking factors based on the user experience. A site audit is a detailed website analysis of your website’s performance against these factors.

Search engines have automated search agents known as search engine bots. These bots crawl the websites, analyze the content, and store it in their databases. When a user enters a search query, these bots then search their database and retrieve the results that are most relevant to the user’s query and serve them on their search engine results page (SERP’s)

So by doing a site audit, you will come to know in which areas your website is falling behind in these factors, which are essential for the search engines to rank it first in its SERP’s.

Key Factors To Consider While Performing Site Audit

1. Page speed: Page speed is one of the key factors most search engines consider while ranking web pages in their SERPs. Hence it is necessary to find out whether your website has all it takes to load quickly than your competitors. Through site audit, you can find critical points that are affecting your page load time.

2. On-page SEO: On the page, SEO helps in easy identification of the page by the search engine bots while performing a site audit, the following must be checked.

Each page must have a unique topic
Each page must have a primary keyword included in its page title, related meta descriptions. Check the images, anchor texts.
Check the H1 and H2 headings, redirections, duplicate pages
Also, check the page crawl errors and indexation errors
Check for page not found and server errors
Have SEO friendly URL’s for all the pages
Activate bread crumb and have structured data inserted

3. Mobile-friendliness: Mobile compatibility will increase your page rankings and will give you an edge over the competitors. While performing site audit make sure you cover the following aspects

The site must have a responsive design
Youtube video links must be embedded
All the images must be compressed

4. Check the robots.txt file: If all you realized that all the pages on your website are not being indexed, then the first place to look at is the robots.txt file. Sometimes, a few pages are blocked, which prevents Google from indexing those pages so while performing a site audit search if there any page has been ‘disallowed.’

5. Check for broken links: Broken links lead to bad user experiences and, therefore, low site rankings, so always check for broken links on your website and fix them.

6. Check your website’s XML sitemap: The XML page of your website serves as a guide for the search engine bots to crawl and index the pages of your website. Hence it is essential to make sure the XML file is in the correct format and follows the XML sitemap protocol. All your website pages must be updated on the site map, and the sitemap must be submitted to all the search engines.

7. Social media: Another channel for lead generation channel is social media, so it is necessary to make sure your website is connected to your social media channels. Check if you have included the social media icons on every page, ensure you have social media share buttons where users can share your content on social media, place your social media icons on the header for easy access for the users.

8. Image SEO: Images SEO also plays a significant role in improving your page ranking, check for the following

Make sure the image file names match the image, you can also use keywords in the filenames
Check if the Alt tags are defined for all the images
If you are using many images, consider using a content delivery network

9. Check for user-friendliness: The ultimate goal is to attract traffic to your website, but what if you can get traffic onto your website, and are leaving abruptly? To ensure the users stay on your webpage, check for the user-friendliness of your website. Here is how you can do it

Check if the users can find what they are looking for within 3 clicks.
Track the user journey through the search engine console and see where the dropouts are occurring.
Check if you have clear navigation in place and have a 404 error page.
Ensure your site has the contact us, about us and privacy policy in place
Maintain consistent interface throughout the website

These are some of the aspects you need to look for while performing a site audit, however, a site audit is not a simple task, there are many aspects to take care of, and manually checking every detail might require lots of time as well as technical knowledge.

Do you know? You can check on all the SEO mentioned above Parameters through popular SEO Checker tools like RoboAuditor.

How RoboAuditor Makes Site Auditing Easy?

RoboAuditor does a detailed website analysis of any given website on 70+ parameters and gives you an SEO Report in less than 60 seconds.

Global Seo, SEO, SEO Audit, SEO Audit Checklist, SEO Firm

4 ways in which white label SEO audit tools score over free SEO audit tools

By Rahul on

- Global Seo, SEO, SEO Audit, SEO Audit Checklist, SEO Firm

You must have read about how sending an audit report of the prospect’s website while writing a cold email pitch to them can increase your chances of conversion.

It’s true; a website audit report can be a great icebreaker between you and the prospect. It shows the amount of research and the level of commitment you have towards the prospect’s company.

However, all those efforts could go in vain if the report does not carry your logo and instead carries the logo of the SEO tool you used to audit the website. The prospect would not be able to distinguish between your agency and the SEO tool that you used.

That’s where a white label SEO audit tool comes to your rescue.

What is a white label SEO audit tool?

The white label SEO audit tools are similar to the free SEO tools you find on the internet, except they are more comprehensive, sophisticated, secure, and, most importantly, anonymous.

Let’s explore these features in detail.

1. More Comprehensive

Your prospect would want to know everything that’s wrong with their website before engaging with you. A preview of the report would not likely help them make a decision. White label SEO tools offer a comprehensive report on the health of the website. It covers everything right from on-page SEO to technical SEO parameters.

Free SEO audit tools, on the other hand, include just the basic parameters, which the prospect might already be aware of.

2. More Sophistication

So, you have sent your prospect the audit report. What’s next? What if the prospect considers the report but does not respond to you? How are you going to push them further down the funnel? The role of a free SEO audit tool ends at generating the SEO report. A few white label SEO tools help you further until the conversion process is completed.

RoboAuditor, for example, offers integration with tools such as MailChimp, HubSpot, Zapier, etc. to make it easier for digital marketers to push the leads further into the funnel. They also support more than 6500 languages. If you plan to target prospects from other countries, a customized report in a particular language can give you an edge over your competitors.

3. More secure

At a time when companies are conscious about how their data is used, a report with a third-party branding might not go well with your prospect. You also don’t know how those free tools use your prospect’s data.

With White Label SEO Audit Tool, you will have more control over the data. You will also be able to instill faith in your prospects by stating that their data is secure and will not be sold or used in the wrong way.

4. Carries your branding

White label SEO tools are developed by another company, but their identity can be masked by adding your logo to the top of the report. It is a win-win situation for both you and the prospect.

You can save cost on developing a tool from scratch and time on analyzing and generating SEO reports manually, and your prospect can get an understanding of the gaps they need to fill to improve the website.

What to look for while choosing a white label SEO audit tool?

Does it help in generating leads?

The primary purpose of auditing a website is to generate leads. If the white label SEO audit tool does not help in generating leads, you may want to look for a tool that enables you to do that. Check if it offers integration with other tools that will aid you in your lead nurturing process.

Does it audit all the SEO parameters?

Check if your white label audit tool analyzes all the SEO parameters on the website. As we mentioned above, your prospect would want to know the health of their website in detail. If your tool offers just a preview or skips auditing some of the important parameters, it might not be worth the investment.

Opt for a tool that checks for all the parameters. Compare the best available white label SEO audit tools before making a decision.

Does it comply with the EU-US Privacy Shield Framework?

The SEO audit tool will be capturing the data of your prospect’s website. Before you add a disclaimer on your website, stating that you will safeguard the data of the user, ensure that your white label SEO audit tool complies with it. Growth Robotics, for example, has clearly mentioned how it will process the data of the customer.

Is it easy to install?

The purpose of having a white label SEO tool is to save cost and money on building a tool of your own. So, if you need a team to install the white label SEO tool, it might not be a feasible investment for you. Look for a white label SEO tool that is not dependent on an IT team for installation. RoboAuditor, for example, is so simple to add on your website, that even a non-technical user would be able to do it.

White label SEO audit may require you to make a small investment of as low as $10 per month, but the results that you will derive from it are amazing. Our clients, such as Fractional CMO and ZNetLive, have managed to increase their leads with the help of a white label SEO audit tool.

Thinking of giving it a try? You can begin with a 14-day Free Trial of RoboAuditor and see the results for yourself before subscribing to it.

Global Seo, SEO, SEO Audit

Why Should I Embed SEO Audit Tool On To My Website And Give Away Free SEO Reports?

By Rahul on

- Global Seo, SEO, SEO Audit

Today, conversations in the digital era have moved from big data, the concept of managing significant data quantities, to data lakes or data warehouses. With technology impacting many industries and verticals, marketing shouldn’t be left behind.

If you are servicing clients by enhancing their organic search metrics, chances are you would be using a host of tools and add-ons, each having its report format by generating multiple data points. We have seen this in our work across industries, and it becomes inefficient for us to collate the data from critical parameters and create a final report to present updates on the subject’s web performance.

keep reading

Global Seo, SEO, SEO Audit

5 New Thoughts About White Label SEO Report That Will Move Your Business To New Heights

By Rahul on

- Global Seo, SEO, SEO Audit

Whether you are looking for a comprehensive reporting tool to showcase the work done for your clients, or you are an in-house SEO specialist searching for a tool that can map your different group sites on essential parameters, an SEO report that can be auto-generated is now becoming mainstream.

Clients usually do not get the nitty-gritty of SEO, and you would bore them to death elaborating on the funnel drop-off insights that you recently stumbled upon. A report is the best way to explain different aspects briefly and use it as an opportunity to up-sell areas of weakness that you haven’t been contracted to work on.

But the more significant business advantage is when how SEO audit tool vendors show how they generate leads for businesses at a rate that puts current conversion figures to shame.

In fact, Martech Today says spending for marketing automation tools will touch $25.1 billion annually by 2023, and the SEO audit report falls under this bracket. But what if you could take the branding off your vendor, and add yours?

That way, your clients would be able to get the same report generated under your agency name, rather than from the automation vendor. This is called white labeling. Let’s dive into how you could leverage this tactic of a white label SEO report to expand your business significantly.

The Fancy Tool Your Customers Will be Curious About

Fortune always favors the brave, as they say, and innovators who try out new tools and techniques usually stand to gain the most. A website audit tool for free that you place at multiple locations across your web pages will definitely arouse the curiosity of your audience.

The audience would be a mix of current and potential customers, the former being more comfortable to convert since you could proactively email them a chance to test the tool. Not only are you offering a report for free, but you are offering them the opportunity to generate them multiple times a day, what with Google changing its algorithms frequently, along with the market’s shifting nature.

Studies by LinkedIn shows how 80% of marketers use marketing automation software to generate more leads. By offering value, what you are looking in exchange is their primary contact details to send an mail describing how your services could benefit their SEO efforts.

Positioning Your Brand Above The Others Still Fighting the Content Marketing Battle

A study by Demand Gen Report shows that users review 3-5 pieces of a firm’s native content to develop a level of confidence before they reach out to engage for the site’s services. And this does not just blog content. But while content marketing is essential, the end consumer is inundated with hundreds of emails and whitepaper notifications every day.

The lead generation mechanism using the content as a medium hits the ceiling at some point. What if you could offset marginal results utilizing the strategy of lead gen through white label SEO reporting, and position yourself differently through a space that is still currently new? Bypass the content marketing battle and deliver the genuine site and SEO performance metrics using a report which your customers wouldn’t think twice opting in for.

Positioning It As The Most Valuable Lead Magnet Mechanism

A recent survey shows how 57% of B2B marketers feel SEO generates the most leads, ahead of other marketing tactics. For a white label SEO report product offered to your audience, you are offering and leveraging the best of both worlds: a free tool to analyze their SEO success rate, and the opportunity to capture filtered leads that will increase your conversion rates.

The significant chunk of leads that digital marketing veterans like Neil Patel receive through their SEO auditing tools is widely known, but how you position and sell it on your website plays an important role as well.

Throughout your website, be it above the navigation bar or by having in-story interstitials persuading audiences to avail of this feature, which seems almost unreal being offered for free, draw parallels between the content and a problem statement your potential customer could be facing.

Proactively Offering To Fix SEO Red Flags from the Audit Report

Unless search engine optimization isn’t one of your main offerings, growing your business in the tightly fought digital marketing space must surely endear you to the SEO report. In fact, it might have set your mind thinking of how to leverage it across your different sales campaigns running.

Growing your business could enter a new phase if you identified the problem, but happened to be competent at addressing them as well. What if you promised prospects to review their website as soon as they shared their website details with you through the mandatory contact form, and respond with a customized report within 2-hours of the process initiation?

Perhaps, offer a week of consulting at no charge to fix the top two weaknesses of the website that the report brings out.

Securing qualified leads, making the process efficient

The efficiency of sales teams takes a hit when they have to sift through numerous leads to identify a few who will land the company real business opportunity. Let’s call the latter “qualified leads.” With the white label SEO report, most of the engaged prospects would either be serving their set of clients or looking to understand the state of how friendly their website is, according to Google’s search engine parameters.

Not only does a report make the process more feasible to capture leads and go after them, but it also creates a level of trust among potential customers, who would be assured that being able to generate a report automatically would mean the company knows a thing or two about optimizing web SEO. Those are additional brownie points to ensure an increase in engagement and eventual conversions.

The ‘automation’ moment has genuinely reached the world of marketing and lead generation. Today, powerful computing coupled with intelligent analysis has made crawling a website on SEO parameters, matching them to analyze their SEO proficiency and generating visually appealing reports, realities for the wider market.

With content marketing now being so pervasive that it only delivers diminishing marginal returns, marketing can take a leaf out of the tech startup’s books, by using features like the white label SEO report to disrupt the industry and make it more useful and customer-driven.

Our RoboAuditor tool is a comprehensive package that scans your website for 70+ factors, generates reports instantly, and gives you the option to position the tool as your own if you provide SEO services to clients. Reach out to us, and we will connect to gauge your requirements.

RoboAuditor is an Embeddable SEO Audit tool that generates 4X more leads with the traffic you already have.

Lead Generation, SEO Audit

Is Your Blog’s Newsletter Sign-Up Form Delivering Lesser Leads? Here’s What You Must Know

By Rahul on

- Lead Generation, SEO Audit

The nature of the internet and technology makes disruption a daily norm, not just displacing the very elements that brought it fame, with something more better, faster and safer, but introducing better ones to make our lives easier. Combine technology and the web, and you get to run your blog today at price points that would have been laughed at a few years back.

But as the market expanded, so did the competition. Long before there were different channels like social media or video, email was the biggest battleground. In fact, today, it is still considered the most valued resource to create brand awareness and maintain brand recall. Studies by the DMA report, 72% of marketers feel email is a great channel to build loyal and active customers.

Yet, as different market forces are putting channels like email through the litmus test of user appeal and relevance, lead-generation strategies are undergoing a transition. If your newsletter sign-ups are taking a dip in performance, be it in form submissions or drop-offs. It’s good to consider the below points to understand fluctuations and forecasts you must prepare for. Let’s hop in.

Commercial Email Marketing Blues & Focus on Brand Loyalty

The email marketing story was scripted by Gary Thuerk, a marketing manager who sent the first commercial email to around 400 recipients promoting his company’s product back in 1978. That brought him about $13 million in sales, and as the history books say, there has been no turning back for email promotions ever since.

Fast forward ten years to the 1990s. The internet revolution started gripping the world, with email service providers offering personal email addresses to individuals while heralding the era of commercial emails that were cost-effective and result-oriented to the marketer. The flip side was the spate of unrestricted mass-blast emails marketers started inundating users’ inboxes with. These emails were sent with no regard to the relevance of the offers to the recipients.

Email as an industry took quite a beating, which led to regulation and numerous complaints from readers around. Marketers realised that they had to adopt email techniques that would foster loyalty, like newsletter sign-ups or segmented emailing. They also started to extract and use data to understand more about their recipient segments, fine-tuned their strategies, to increase open and click-through rates.

The State of Email Subscription Marketing Today

Emails sent in the 1980s had just plain text. In the 1990s, HTML was integrated followed by the 2000s where portability made email consumption on the mobile increase, leading up to an era today where email is visual, interactive, and segmented. There was a time when RSS feeds were the norm to follow updates from a website like a news portal, but the medium lacked the visual and the filtering appeal that email could offer.

The email could offer that with ease, and much more. Additionally, email marketing has empowered readers with multiple spam protocol layers and options for readers to block or mark irrelevant messages as spam. Although statistics show 57% of respondents think there are just too many email messages, targeting a subscription-based mode leads to subscribers showing a 3x likeliness to share email content on social media compared to visitors coming in through other channels (according to Quick Sprout).

Besides, consumers who purchase products through email spend 138% more than those who didn’t receive offers via email. It still shows the stickiness factor of email remains, but tapping it involves careful planning.

The Challenges In A Dynamic World

Compare the era when email was the only cost-effective and target-oriented medium for marketers to get their message across, to today, and you would notice a world of difference. Most of all, the players in your business offering similar services have a robust email play. It gives readers a vast pool of content to choose from, making the job tough for a particular brand to stand out with a lead management strategy like sign-up form engagement.

Besides, there are chances that readers would cater time to the leaders in the market, but the engagement game isn’t a walk in the park for the latter too. As a small or medium business, it is likely a tough ask to reach the Top 5 providers within a short span and command mindshare that is reducing every year. The challenges don’t end there.

Readers have only so much time to engage with your email and have become discerning in separating content customised to their requirements from content which isn’t. Email addresses have become virtual currencies, where exchange happens when the value is derived from both sides.

Possible Alternatives To Differentiate Your Blog?

The positives of email cannot be discounted. You can be sure that your email is sent and your reader definitely sees the subject line unless he chooses to filter it out of your inbox or block it downright. It then shows that you haven’t offered enough value by not using the available date. But if you talk about value, what if you were able to offer more than just value via content through the blogs your share?

Could it be possible that you could review your client’s website performance for free with a site audit tool? That could be your persuasion tool during the sign-up form phase, getting a definite buy-in from them to share their contact with you, and allowing your brand to occupy differentiated mindshare. In their mind? Growth Robotics, for example, offers an easy-to-embed auditing tool called RoboAuditor that performs an analysis of 70 factors, giving your clients valuable insights into the strengths and weaknesses of their site’s performance.

But what if this went even better? What if you could offer this tool to your clients, to embed it on their website with a simple line of code, so they could use it to build leads of their own through their audience? This is again possible with the RoboAuditor tool, that is similar to Hubspot’s Website Grader, allowing you to target, offer value, and secure leads at a reasonable cost that someone would find it hard to believe. Get a lead over your competitors by adopting new approaches to help you grow your business faster.

RoboAuditor is an Embeddable SEO Audit tool which generates 4X more leads with the traffic you already have.

Global Seo, Lead Generation, SEO, SEO Audit, SEO Firm

Top 3 growth challenges for a digital marketing agency

By Rahul on

- Global Seo, Lead Generation, SEO, SEO Audit, SEO Firm

According to a recent survey, 83% of agencies believe digital marketing to be one of the fastest-changing industries in the present era because of its association with the rapidly evolving online world.

Technology comes and goes, and it’s not just a matter of sites that emerges and vanishes. However, 91% of business owners believe that the growth highly depends on the way people interact online, the software they use, the devices in use, and many more.

According to research conducted by Hubspot, there exist many challenges but the top three challenges that every digital agency needs to conquer to stay on top of all. Here are some of the top growth challenges that every digital marketing agency follows:

1. Generating Leads

Why Is It Considered to be the Top Challenge?

According to recent research conducted by the Hubspot Inbound report, 63% of the world’s best digital agencies strongly agree that lead generation is the most onerous task on their hand.

Does that mean, Agencies are unable to eat their dog food?

Absolutely NO. Every industry has its challenges, and so is with digital agencies.

All marketers can generate traffic for their website through blogs, social media, link building-related activities, but converting traffic to leads is the biggest problem.

Let’s get a little deeper now and understand how it is done till now?

a. Contact Us Forms:

The most common method, which is by default on every website, is “CONTACT US FORM.”

But it may come out as a big shock for most marketers that only 2.5% of users visiting the website fill-up the static signup form. This clearly shows that the website visitors don’t feel that contact us forms are worth filling.

With the cyber world cramming with hackers and spammers, web visitors don’t want to share their digital currency – Email Address for free.

b. Ebooks & White Papers:

The second most common practice for generating leads is through ebooks and white papers. But there are two significant issues surrounding ebooks and white papers.

Unique Topics to write:

Identifying the topic of eBook brings marketers back to square one. Every year 600,000 to 1,000,000 books are published in the US alone, and counting the number of the eBook being published across the globe is way too huge to count.

In a nutshell, it won’t be wrong to say that there exist far too many eBooks on the internet to find a fresh topic and write an exciting eBook for the world to read.

A recent survey by HubSpot proves this, wherein the interest in the ebooks and white papers have been reduced to just single digits.

Cost:

The topic is not the only constraint that stops the marketers from publishing the eBooks; finances are the other constraint that prevents them. Publishing an eBook is expensive. It costs you around $3000 to make the ebook publish-ready.

And compared to the biggies of the industry, even if a newly established business publishes an eBook, there exist only 0.3% chances that people will take notice of it.

So What’s the way out? Interactive Tools:

In place of following these boisterous paths to look for ways of turning traffic to leads, you can use the interactive tools which your prospects would love. Growth Robotics’ RoboAuditor is a tool that your prospects would love.

RoboAuditor is an embeddable white label SEO Audit tool that can be put on any website within a few minutes. It’s the same as Hubspot’s Website Grader, which you can have on your website:). Growth Robotics helps marketers in finding the solution to the most crucial and important question that all marketers face, the problem of generating leads at a reasonable cost with minimal effort.

2. Less time to focus on administrative tasks

Why It’s considered as a Challenge?

According to a recent survey by Hubspot 43%, marketers feel, with so many responsibilities hanging on their heads, they lose focus on administrative tasks such as staffing plans, new business investments, onboarding, etc.

Though not the top challenge but 14% of digital marketers say that recruiting talent is the biggest challenge standing in the face of their business, though it has fallen to half compared to the preceding year.

Getting lesser and lesser time to focus on administrative tasks like staffing plans, finding the ‘right fit’ employee, new business investments stop the digital agencies from discovering the new clients, creating the perfect recipe for stagnation.

What Can Be Done?

Make time slots and use various assessment tools that can help in finding the best fit employee for your company. Use marketing automation software for automating the team’s marketing efforts in some form or another. According to 40% of marketers, marketing automation is a must-have for the upcoming year.

The various assessment tool can help in evaluating your team and distinguish between the employees from the one who needs recognition and who needs coaching.

For new talent recruitment, employers should look for marketers with a diverse skill set, including content marketing, digital marketing, social media marketing, and SEO. The employers should be clear on the tasks and responsibilities to be entrusted to the new employee.

3. Managing the Website

Why It’s considered as a Challenge?

Almost 26% of agencies believe that managing a website is the biggest challenge they face. With the agencies focusing on inbound marketing, it came entirely as a shock that the sites are generating only 18% leads.

Sites are the backend Editor assets that work as your personally trained salesperson working round the clock, drawing visitors, converting them to lead, hence eventually helping you hit your goal. The issues related to website management comprises a vast list depending on various factors ranging from beautifully designed website and web pages to writing and optimizing the content.

What Can Be Done?

With over a billion websites available on the internet, no-one will give a second thought to a site that is not well maintained. It is an essential step to analyze the health of the website, and a thoroughly analyzed SEO audit report can help in realizing the drawbacks and shortcomings of the website.

It also includes an in-depth analysis focusing on the four most demanding necessities, design, and performance of the site, its loading time, security of the website, and its mobile-friendliness with the SEO.

If your foremost problem while managing a website has anything to do with the skills and resources available at your disposal, then be assured that you are not alone in this. This is the most fundamental problem that all start-ups, as well as newly growing companies, face.

The most basic solution is to hire freelancers or get services from some agency partners. A well-integrated and managed website always attracts the attention of the audience, enticing them to turn from traffic to lead.

Though there are many auditing tools available online but for a swift check, you can try out your hands on RoboAuditor. The easy to use RoboAuditor works as the one-stop destination to all your digital agency problems.

EndNote:

Generating leads from SEO isn’t as easy as it seems to be and requires a fair amount of dedication on your end.

A business that thinks about their audiences first and takes proper steps to improve the value of their service will indubitably rise on the scales on all digital marketing channels. And the best way to take care of your audiences is by offering them what they crave the most, offer them the gift of their website health.

Try RoboAuditor for free before letting your audiences know how important their websites’ health is.

RoboAuditor is an Embeddable SEO Audit tool that generates 4X more leads with the traffic you already have.

Try our other product – Keyword Rank Checker. You can easily get google keyword rankings for any website in just a couple of clicks.

Global Seo, Lead Generation, SEO, SEO Audit, SEO Audit Checklist

Generate Leads like Hubspot & Neil Patel in just 30 days using SiteAuditor

By Rahul on

- Global Seo, Lead Generation, SEO, SEO Audit, SEO Audit Checklist

Every Marketer should ask this question to himself every day until you get the answer.

Is there something interesting available on your website, which will give people a reason to keeping coming back to your site?

As John Mueller says, adding appropriate keywords onto the title tags or improving bad inbound links are all very important but ‘short-term thinking’ but the larger goal: driving business by converting visitors to leads and convert leads to sales.

Sadly, most of the websites don’t have a lead magnet. However, marketers who have cracked the above puzzle have generated hundreds and thousands of visitors leading to a very high visitor to conversion ratio.

Don’t believe it? Let’s look at some of the very prominent examples.

Mozbar from Moz is a popular chrome extension (insufficient results though) provided for free to its visitors, and it is a top lead generation engine for years.

Website Grader from Hubspot is a free website grading tool and has been a very crucial source of lead generation for almost a decade and is still the top lead gen source for HubSpot.

SEO Analyzer on NeilPatel.com is a free SEO Audit tool that generates thousands of leads every day 🙂

Wouldn’t you love to have something similar on your website and how to generate more leads like them? Of course, right? And that’s precisely the problem SiteAuditor – An Embeddable White Label SEO Audit Tool solves – Generating Leads at low cost.

The prospects visiting your website have to enter their website URL and email address. SiteAuditor gives an inside-out view of the state of their sites in the form of an SEO Audit report, which as an agency marketer, you can white label. Besides, it recommends improvements to garner leads and sales.

WithSiteAuditor, you get a tool and the reports in your custom branding, i.e., White Label SEO Audit Tool as well as White Label SEO Audit Reports.  

6 Ways our current users as using SiteAuditor as their favorite Lead Magnet

1. Place SiteAuditor On Home Page

Drawing an analogy to real estate, your homepage is the Monaco of your entire web state, where each square centimeter must be valued the highest you’d give to your entire webpage portfolio. It doesn’t mean that it has to be cramped with many links or appealing buttons and pop-up marketing your services, but has to be laid out in an optimum fashion.

Placing SiteAuditor as the peak of your entire business strategy gives it the best seat in the house, through a section or a standout button. It makes the SiteAuditor tool visible for all your audience to see and can become your biggest sales tool.

2. Make SiteAuditor A Prominent CTA On The Header

SiteAuditor gives you elaborate insights into the inner workings of your prospects’ websites, adding value to them. Now that’s reason enough to create an essential call-to-action on your site header, as its value demands the prime position. Alternatively, if it is one of your business strategies, add it as a header side-section that still captures users landing onto your website.

3. Place SiteAuditor As A Footer On High-Traffic Pages

Thanks to your web strategy working right, pages with high traffic must be leveraged to the fullest. Studies show that regardless of the length of the page with long-form content, visitors will scroll to the end in their curiosity to probe for anything value-worthy. It’s the best gateway to place SiteAuditor, perhaps beside your newsletter subscription box.

Webmasters are always looking at ways to optimize their site, and this will help you on your way to sealing your first set of 100 leads, thanks to this fantastic SEO audit tool.

4. Put SiteAuditor as a Footer or a Widget in your WordPress blogs

Content marketing is central to the strategies of businesses like you, and blogs are an evergreen space for killing multiple birds with one stone. Add in your shiny new web auditor to it, by subtly integrating it into the footer, or as an appealing widget that blends into the related sections of your blog layout.

For example, if you have a conversion tactic through a banner of offering a white paper in line with category topics, add another CTA of a quick web check of how their website compares to other peers in their domain. Being smart and coherent is the secret behind capitalizing on a SiteAuditor.

5. Share The Page In Social Media Regularly

Integrating your social with your web strategy is fundamental and appeals to human nature: we all want to socialize, share, and learn from each other.

Offering this invaluable tool on social media, along with your regular posts should become a practice that accelerates the leads you generate through the landing page created.

It elucidates the advantages of SiteAuditor and helps create a mindshare of the gamut of benefits for end-users. Planning site audit social campaigns is another way to open up further possibilities of quality leads.

6. Initiate An Email Campaign For Funnel Thrust

Emails campaigns are another valuable possibility for brand awareness and engagement, propelling targets towards conversion. Thoughtfully crafted emails that bring out the uniqueness of your solutions usually lack an essential connector: giving prospects an immediate reason to engage and move up the sales funnel. SEO audit tools like SiteAuditor fill that gap, and when prospects click on the email link and arrive at the tool to evaluate their website, they are compelled to inquire how you can plug their site deficiencies.

7. Monetizing Key Elements Like Linking Email Signatures

Marketers are always looking at attention-grabbing initiatives or large projects to continue the lead generation pipe, but occasionally forget ‘sales hotspots’ right at the core of their daily business functions.

They might not deliver 2x or 3x growth, but when leveraged across the spectrum of a business, they can. One way to begin is by adding a thumbnail promoting the ‘free SEO audit tool to evaluate prospect’s websites. In your email campaigns or the companies your sales teams target, you are very likely to see interest, all of which can be channeled into your sales strategy until the point of revenue realization.

8. Try a Budget Facebook campaign

Social media allows you to filter and target your audience, unlike other advertising or marketing mediums like search or email.

If you can identify the website performance of your target audience, create custom campaigns that position SiteAuditor as the solution for their web and marketing challenges, you can save a considerable portion of your current marketing budget. LinkedIn and Twitter are great platforms to generate traction around your web auditor campaigns and continue delivering quality leads.

Marketers like Neil Patel or digital marketing organizations like Hubspot have researched, tested, and identified a lot of ways to generate leads and close conversions. But one of their top weapons is the SEO auditor tool. That is the adequate inspiration for you to get started on scaling up your marketing efforts, using the site auditor tool as a powerful weapon in your sales strategy.

SiteAuditor is an Embeddable SEO Audit tool that generates 4X more leads with the traffic you already have

Global Seo, SEO, SEO Audit, SEO Firm, Uncategorized, Website Audit

What is the right page speed and why is it so important?

By Rahul on

- Global Seo, SEO, SEO Audit, SEO Firm, Uncategorized, Website Audit

Website properties are as essential as businesses’ physical properties, and in some cases, there is no latter element. Think about Uber or Amazon, which are web-based services. Compare today’s information or knowledge economy that is based on information on your fingertips, to the ’90s when the web was ironically called WWW(World Wide Wait). This is where the topic of speed comes into the picture. Page speed is a critical factor that can add or shave off millions for certain businesses overnight.

Page speed should not be confused with page loading time. Although both are parameters regularly used, and sometimes interchangeably, there is a distinction. The amount of time taken by web pages or media content to download from hosting servers of websites, and displayed on the target web browser is page speed. This is in contrast to page load time, which entails the entire duration from clicking a link to when the webpage has loaded in its entirety.

Among the many web and mobile searches we undertake during a day, Google sets the benchmark in page speed: a scorching 0.5 to 0.9 seconds to load a search results page. However, with the capabilities of the teams at Google to keep the page size down to a sheer minimum, owing to showing only weblinks for search queries, it sits in a league that can rarely be matched.

Page speed for SEO is one of the essential reasons pages should be light and agile, as well. To talk of numbers, results by Pingdom showed that a desktop page weighing around 3 MB in size took 5 seconds to load. On mobile, it takes a whopping 22 seconds to load. This is contradictory to user’s expectations that mobile pages should be lighter, and hence load faster. Google suggests the web fraternity target average speed of 2 to 3 seconds to ensure seamless user connectivity.

But more than just user experience, there must be further reasons for rallying all the forces you can to optimize the page speed of your website. We quote it as ‘optimize’ because there can be instances where website content is trimmed to the bare minimum, and that goes against providing a complete branding experience. Let’s dive into the reasons to help you towards optimizing your page speed.

Does page speed really matter for SEO Ranking?

As Google is the most widely used global search engine, conversations in web optimization or SEO inevitably turns to the search giant. Google, in a survey on 900,000 mobile landing ad pages across 126 countries, found most of the website(70%) took around 7 seconds to load, albeit the fact that it has focused on site speed as a critical parameter since 2010.

Google keeps updating its evolving criteria for ranking websites, and the onus is on web-optimizers or marketers to ensure they align and maximize their page speed. Not only would it help it accelerates your search engine rankings, but provide higher brand recall too. Other search engine giants have criteria that are similar to Google’s. However, the general sentiment of the user’s changing requirements, increasing dependence on digital-enabled means like shopping online, must be the Holy Grail for web marketers.

Using techniques like A/B testing or page speed testing can help evaluate where the website is, and where it needs to get to.

How important is page speed to attract visitors?

The user of today, typically millennials, encompass current user, and purchase habits. And this is nothing like what we have seen in the past. They shun brand loyalty, want the user experience to be on their terms, or are happy to vent out their concerns on social media. Page speed in SEO in this era must evolve, and the focus on streamlining your website delivery strategy is vital to cater to these requirements.

Forrester recently surveyed online shopping expectations and found 88% of users chose online retailers who consistently succeeded in web performance, while around 50% would close websites that weren’t. Page speed must be a key KPI in your performance arsenal that could also experiment and incorporate new trends like voice or home speaker based searches, which could be the next battleground of SEO.

Attract visitors
How can you enhance the page speed?

There are high chances that your website might be hosted on different servers, or run on a platform like WordPress. Or you might have built it from the ground up, incorporating the most of what you had intended to place to showcase your entire product or service portfolio.

That exercise would have built a lot of flab into your website, as studies show that when your potential audience queries your website, the browser has to download an average of 110 resources to render your page. Or think of all the extra code that might have come along with the web theme selected, or images not optimized for faster downloads, while retaining the quality. The key is to go behind the scenes and identify all the excess segments that can be skipped, so your page size becomes smaller, and page speed in SEO quicker. Now that’s putting your website on a balanced diet.

How important is page speed for Mobile Platforms?

Statistics around the world prove that mobile is the dominant platform already, taking away significant portions of interactions from the desktop platform. Since the handheld supercomputer, also called the smartphone had become an indispensable part of our lives, it is more convenient and readily available to solve and assist during moments of curiosity or need.

Google has made its intentions clear with experiments to launch a mobile-first index, where the website’s algorithms will evaluate and rank a site based on a website’s mobile version, rather than the desktop version. Improving page speed cannot happen if the mindset is still set on seeing mobile as a supplement to desktop efforts.

This is an update that shows how keenly web proprietors must drastically reduce the 22-second average page loading time. Statistics from Similar Web in 2017 showed how 90% of the traffic surveyed go online via mobile, and how 74% would terminate the web tab of sites that do not load in 5 seconds. Getting your page speed in SEO right will help you cater better to the current user demographic.

Is your page ready for what’s coming next?

The world is changing quickly, and it is up to you to stay current and gear up for a changing environment. Technical aspects of cutting down on bloated Javascript or using a CDN (Content Delivery Network) are means to reduce clutter and cut the numerous elements the browser has to encounter to load your website. Moreover, look at how hardware and new software innovations are steering the market towards better productivity for the end-user.

Home speaker solutions or home-integrated things (related to the Internet of Things) are making voice searches more mainstream. Keeping a tab on new trends during page speed testing will help you stay relevant and leverage emerging technologies.

EndNote:

Ever-expanding technological advancements, increasing customization for web versatility and expertise among web and SEO professionals are bringing a level-playing platform for even new web owners to experiment and not be laggards compared to more significant players, in their online growth strategies.

Evaluating and signing up with proper web development and marketing vendors is a great way for their expertise to be translated into success for your business, and page speed must be a key performance indicator for business progress. While their expertise grows your online business, you can focus on key business functions that are eventually marketed through the website.

How can you check your page speed?

Pagespeed is the most important factor which helps you in attracting and converting more traffic. So it is important that your page loads fast. You can easily check the page speed of your website with our RoboAuditor. RoboAuditor is a White Label SEO Audit Tool that generates SEO reports in just 60 secs on 70 parameters.

RoboAuditor is an Embeddable SEO Audit tool that generates 4X more leads with the traffic you already have.

Global Seo, Lead Generation, SEO, SEO Audit, Uncategorized

Why Is Google Prioritising Mobile Friendliness In Its Search Ranking Criteria?

By Rahul on

- Global Seo, Lead Generation, SEO, SEO Audit, Uncategorized

Webmasters and marketers around the world realize the pot of gold lies in their mobile strategy. With Moore’s law playing out every year that sees an increase in computing power for every square inch of a circuit, the smartphone today is much faster than all the computers combined, that took Apollo to the moon. Consumers are increasingly moving to a mobile-first mindset, and Google is pushing this agenda of mobile-friendliness that goes even beyond its pervasive search business via text and clicks.

For enterprises and search engineers, mobile-friendliness as a ranking factor is going to become critical, with Google announcing a change in its algorithms before fall 2018. The whole mobile ecosystem, including apps and supporting technologies like virtual reality, is in Google’s sight. Let’s understand why Google is moving away from its focus on the desktop and pushing the market towards mobile-friendliness.

Why is Google giving more importance to Mobile Friendliness?

Just last year, for the first-ever time in history, StatCounter reported how smartphones and tablets now account for more than 51% of internet consumption, while desktop consumption is waning, at 48.7% at the time of the research. Many desktop metrics that track mobile site visits and engagement would reflect this trend, as customers up to their mobile maturity, and want businesses to meet them at their moments of concern, increasing being called micro-moments by Google. Google is working on updating its algorithms to match this, and one shouldn’t miss out on shoring up the mobile-friendliness quotient of their website.

Can we inculcate a Mobile-first culture that is Performance-Based?

While customers thinking mobile-first are increasing being matched with developers who match this mobile-friendliness with a mobile payment or productivity apps that can match a desktop version any day, typical businesses are still stuck in their desktop efforts, although the figures show otherwise.

This is the time for the well-placed search giant to pivot incumbents towards a mobile-first mindset that translates into real results. Webmasters need to adapt to the mobile experience where users have shorter time-spans, are viewing information on a much smaller screen mandating crisp content, and targeted towards the mobile-friendly Googlebot that promotes and demotes websites more promptly today. Tracking user data and KPIs is far better versus desktop, helping websites understand performance, and fine-tune their strategies better than before.

Does Mobile allow better interaction and user engagement when compared to desktops?

The success ratio of click-through rates in mobile search pages is more than that of desktops, and apart from the technological advancements you might think, it comes down to the user experience offered. One of the reasons Google has been successful with mobile-friendliness is due to its inherent ability to leverage the mobile platform and come up with new programs or plans that accelerate its adoption across the world.

Benefits include touch sensitivity, gestures, and even possibilities like a carousel for rotating news items or products that make it convenient for the user to identify and complete his search. Google wants to set a benchmark in mobile-friendliness by being a user’s eternal guide for any possible topic.

Are we geared up For A Mobile-Centric Operating era?

The smartphone in each one of our hands represents the shift in computing power and hardware evolution. The recent Internet Trends Report by Mary Meeker mentions ‘mobile’ multiple times, in fact, as the first trend shaping the future of the internet. The report covered its overwhelming impact, showing how this is just the start of a burgeoning era.

New technologies like ledger keeping on a commonly accounted platform, called blockchain or mesh technologies that allow big data, machine learning and related technologies to work in unison on the mobile platform are all factors that will play out in ramping up the mobile-friendliness factor among the market, and the mobile will be the center on which websites or apps are built and marketed.

What’s the Base for Future Mobile-First or Mobile-Only Features?

Compare the capabilities of the first iPhone or Android released just over ten years ago to the super-phones we have today, and you would know the kind of hardware and software innovations that have become a part of our everyday lives. In the context of mobile-friendliness and search criteria, the most significant recent release has been the launch of Google’s AMP, or Accelerated Mobile Pages, the weblinks accompanied by lightning symbols.

Loading such pages indeed matches the speed of a lightning strike: the pages load instantaneously. By convincing the market to take the mobile-first route, AMP will be one of the many such features that the search engine adopts or incorporates in its search criteria. Like AMP, they are bound to go only the mobile route, sometimes without a parallel application for desktops.

But what are the requirements to move up the mobile-friendliness ladder?

For Google to count your website as mobile-friendly, web pages must display ‘correctly’ on any mobile device. Much of this entails how well your audience can load all the content on your website, read it without having to scroll or zoom too much, and easily interact with the available buttons. Now that doesn’t seem like a tough job to get in their good books, does it? While we await and gear up for Google’s mobile-friendly ranking update to roll out, it has already made a start by launching its mobile-first index.

Indexing is the process of Google creating a catalog of all the websites that it crawls and includes in search results (quite literally, most of the existing websites today). Mobile-friendliness must now become a culture shift in your organization, and not as a piecemeal approach, to be able to stay abreast in this fast-moving market.

How to check if your website is mobile-friendly or not?

Mobile Friendliness of your website not only ensures that the pages are performing well on all the devices but plays a crucial role in page ranking as well. There are several tools available online which can help you check if your website is google mobile-friendly website or not. One of those tools is RoboAuditor.

RoboAuditor can audit any website on 70 parameters and generate an SEO Audit report with actionable insights. And the good news is, you can generate the report for FREE!!

RoboAuditor is an Embeddable White label SEO Audit tool that generates 4X more leads with the traffic you already have.

Global Seo, Lead Generation, SEO Audit, SEO Audit Checklist, Uncategorized

A Tool Which Got Hubspot Listed on Nasdaq

By Rahul on

- Global Seo, Lead Generation, SEO Audit, SEO Audit Checklist, Uncategorized

Recently, I was at an event, and I heard an executive talk about how his sales force was the oxygen to his company. While you might have a great product or an interesting quarter strategy to push your firm’s market share up, your marketing team is what gives you wind in your sails. And the lead generation is where it all starts.

That’s where the story of HubSpot fits in perfectly. The company invented inbound marketing, the science of creating content that appeals and engages target consumers, generates quality leads, and makes prospects come back for more.

More importantly, the tool that stars for the company in a burgeoning market is the Website Grader – A Website Audit Tool.

It was created back in the day by the co-founder to help assess various aspects of any website, and ascertain its marketing effectiveness. This simple, automated tool has been one of the reasons behind the company’s explosive growth, not only making it one of the few billion dollars valued companies, but also getting it listed on NASDAQ.

The Inside-the-Box Approach:

For marketing software companies, you cannot miss the obvious. Rather than taking three days to draw out a performance report on a prospect’s website, why not create a simple tool that can do the job? That’s thinking inside the box. Think small, and think about the fundamentals.

If you run a marketing automation agency, take a look at your sales strategy. You could resort to a high-budget, visual campaign which brings out your agency’s unique capabilities and that ‘x-factor’ that you hope would floor your prospect. However, that generally involves a huge spend and nominal ROI.

Move to inbound marketing. You could again hire an expert content team to work and dish out quality blogs and whitepapers, publishing them with call-to-action. This route has chances of higher leads and ROI because your target audience is now more relevant and engaged.

HubSpot took the inbound methodology to even higher. They created Website Grader, a simple and free website audit tool that everyone needed and would vouch for. What started as a bold idea back in 2007 is now the world’s leading site audit tool. HubSpot got it right from Day 1.

How did the website grader generate lead organically:

Just enter the website domain and your “Email Address” to get the Website Audit report for free. The Hubspot team not only understood the power of a robust lead generation strategy but demonstrated to the world with the right application.

Back in the day when technologies and tools like automated marketing apps were still considered a luxury in the market, the team went the freemium way by opening up the website Grader for anyone to audit their website.

That was a game-changer and exemplified growth hacking in its nascent stages. Website Grader was a very simple tool that anyone could use. However, go behind the scenes, and anyone would notice that creating the tool would be far from ordinary.

The software had to be fed with a lot of data and signals emanating from the website, for which prior access was available by default. Then, it had to evaluate data against the threshold parameters for an effective site, and finally generate a visual report for the user to decipher and act on unqualified parameters.

All of this had to happen in a few seconds, and the tool made it happen, showcasing the power of marketing automation software.

Dharmesh goes on to describe in one of his company presentations about how the tool was a great freemium hack, where you don’t make part of your solution free, but provide a tool that diagnoses the problem.

The tool was killer and Hubspot generated thousands of leads through the tool.

They went public, achieved annual revenues of around $375 million, and secured multiple investments from the likes of Salesforce.

Can you have one website grader for your business?

Of course, yes, RoboAuditor is similar in nature. It audits your website in a few seconds on multiple parameters that influence the success of your website, be in terms of web visitors, engagement, or conversions.

But where we go the extra mile is you can now embed that tool onto your website in a few minutes, so you could analyze your prospect’s websites when they send in a request.

And interested prospects can share their contact information for you to build top-of-funnel leads, and pitch them your complete product, increasing reach, engagement, and sign-ups.

Sign up with RoboAuditor today and start generating leads like Hubspot.

RoboAuditor is an Embeddable SEO Audit tool that generates 4X more leads with the traffic you already have.

Global Seo, Lead Generation, SEO, SEO Audit, Uncategorized

How to choose the best SEO tool

By Rahul on

- Global Seo, Lead Generation, SEO, SEO Audit, Uncategorized

A simple Google search is how you might have chanced upon our website. We could have been ranked somewhere near the top (we’d be delighted if you found us at #1 or #2 of the results page), but the way to the top is always hard. It takes more than sheer optimization oriented efforts, and the process has to be aided with the right, if not the best SEO tools.

But the market is crowded with hundreds of providers providing ‘the best SEO tools and options’ either providing cost or marginal feature advantages, as diverse as the Panda SEO update was from Possum. Besides the existing mainstream tools like Google Analytics or Moz Listing, let’s understand the parameters you must consider before you shortlist potential vendors for the best SEO tool for you:

1. Comprehensive SEO Audit:

You might have got wind of how your competitors are racing ahead by acquiring quality leads and increasing conversions, thanks to the best SEO tools helping optimize their website. Studies show 95% of clicks happen on Page #1 of search result pages.

The optimal way for you to get started and match up, just like any other domain, is to perform an audit on the state of your current SEO state. Some of the best SEO tools available, help you get this done before you draw a blueprint of how to execute your strategy for the next quarter.

The tools are automated and multi-functional, which scours your website, analyzing and presenting reports on what’s missing and what’s not. Essential parameters like the on-page SEO performance of your web pages, or how quickly your page loads (page speed) are key factors.

An increasing shift to mobile browsing mandates website responsiveness on mobile must be determined and actioned to improve SEO performance. Besides, the best SEO tools must evaluate the quality of links, and social media performance must be evaluated.

2. White Label SEO Report:

White labeling is a cross-industry term used in a brand relationship involving a couple of brands, where one foregoes its display to front-facing customers for the other to benefit. Don’t fret, and this isn’t brand exploitation for the brand giving up its ‘branding’ at the mercy of the other, but an intentional agreement both parties come into.

It’s more like a B2B term, where an apparel brand contracts a textile supplier to manufacture clothes attaching the latter’s brand on them — transition to SEO.

What if you could take a look at the best SEO tools and find one that allows you to embed its audit tool onto your website, thereby making it look like it was your tool? In the proprietary world we live in, RoboAuditor stands out as one of the best SEO tools, thanks to its open nature, which allows it to be embedded anywhere.

3. Lead Generation Tool:

Similarly, we know your business is always looking out for quality leads. Today, companies adopt a variety of strategies to accumulate and convert leads through the best SEO tool. Whether it’s hiring an expert SEO agency or the myriad freelancers, the reality is they don’t always provide the silver bullet to your business challenges.

Then, after onboarding the systems and what agencies would have termed ‘the best SEO tool,’ they end up sharing performance reports, not proactive reports. No lead generation tool would be able to read, analyze, and suggest actions to improve the lead generation process.

Additionally, lead generation warrants a host of efforts like cold calling, campaign marketing, or content creation like whitepapers that takes considerable time and effort.

What if there was an appropriate, maybe even the best SEO tool around, that was able to cut to the chase of identifying clients’ requirements directly, eliminated costly efforts like case studies and whitepapers, and gave your clients insights into what’s missing in their SEO efforts? And what if you could embed it directly into your website?

4. App & Feature Integrations:

Today, the market has grown so vast and diverse that there are market opportunities that a plethora of agencies have plugged. The agencies with the best SEO tools wouldn’t have been able to deliver without adequate integrations with services tailor-made to suit or solve certain requirements.

This is the age of the application programming interface, acting as multiple gateways that open enormous possibilities for developers and marketers.

An authoritative piece on Moz back in 2012 predicted how the next ten years would see a decline in people visiting websites. How accurate is an app-first era we live in today. The best SEO tools that would almost certainly fit your requirements will have to be agile in their structure, and diverse in their integration possibilities.

They should be able to augment your business goals by allowing your existing initiatives like email marketing through MailChimp or workflow automation through Zapier.

5. Language Support:

Google Translate is a tool that works flawlessly. There have been multiple occasions language integrations are becoming imperative for companies catering to a quickly widening market. Language integration rationalization must become mainstream, especially those who claim to offer the best SEO tools around.

Companies who are finding new markets in new geographies insist their marketing partners like you must be fast-moving and cross-geographically neutral like them, and the start must happen with multiple language support. This feature might be the primary distinguishing factor that will help you filter out the best white label SEO audit tool and the most relevant one for your SEO investment.

Conclusion:

You can put your Agency’s Sales Process on an Auto-Pilot mode if you have the above features in your free SEO Tool. It’s not an easy task to find all the above features in one tool at a very competitive price. RoboAuditor is one of the very few tools which provide all the above features at the most competitive price.

RoboAuditor is an Embeddable SEO Audit tool that generates 4X more leads with the traffic you already have.

Try our other product – Keyword Rank Checker. You can easily get google keyword rankings for any website in just a couple of clicks.

Global Seo, Lead Generation, SEO Audit, SEO Audit Checklist, Uncategorized, Website Audit

Why Every Agency should have a White Label SEO Audit Tool in their Kitty!!

By Rahul on

- Global Seo, Lead Generation, SEO Audit, SEO Audit Checklist, Uncategorized, Website Audit

Before getting into the need to have a White Label SEO Audit Tool in your kitty, let us understand what this term ‘White Label SEO Audit Tool’ actually means!!

An SEO Audit Tool is like what a thermometer is to a doctor. It helps the marketers know the health of a website in just a few seconds.

White Label is all about making website health report (popularly known as Website Audit report or SEO Audit Report) as yours, i.e. without any third party branding 🙂

Every Agency which works in the field of inbound marketing, website design, or improving business through digital channels, do SEO Audits / Website Audits of the client’s website multiple times to make sure the best practices of On-Page and Technical SEO are followed.

Now, as we have a brief idea of what White Label SEO Audit Tool is all about, Let’s understand how it can help marketers and digital agencies in improving their business.

What Makes White Label SEO Audit Tool So Important !!

1. Start Generating Leads Now:

As a business owner, you, of course, want to have a lot of leads and keep your Top of the Funnel full :). Gated content is an excellent way of generating leads, but it needs at least a couple of months and a team of 4 experts (content writer, graphics designer, website expert, SEO expert to make a wonderful ebook or a white paper. (you can find a detailed blog on this topic here) this where White Label SEO audit tool comes handy.

With RoboAuditor, you can embed the SEO Audit Tool yourself by just adding a couple of lines code on your web page and start generating the leads from day 0 onwards. Now you no longer have to wait for months as you do for your gated content.

2. Reduce Cost per Lead:

Lets us first understand what Cost per Lead exactly is!

Well, Cost Per Lead (CPL) is the total cost that is induced while developing, publishing, and sharing the offers amongst various channels to that of the number of leads generated.

It’s always essential to differentiate the costs over different offers so that you can know which offer or content gives more profit, in short, it is generating clients at a much lesser price.

Consider this example, now suppose your marketing team spends around $1000 to generate say 10 leads, the cost per lead would become $100. But now you increase the sales by doubling the number of leads to say $20 and spend the same $1000, but soon your cost per lead would come down to $50. This sounds amazing, isn’t it?

A Site Audit reduces your cost per lead by more than 75% if it’s executed properly.

With the money you save on the lead generation, you can have drinks with your team (every week 🙂 )

3. More Personalized Content:

White papers and e-books provide the users with detailed information, but they do not focus on particular information which your prospects would be looking for.

A recent study by Hubspot shows that the long form of content, i.e. ebooks, white papers, etc. is least popular among all age groups across the world.

For Example, you wrote a wonderful ebook on SEO Audit Checklist, but your prospects still have to digest this information and apply it to the website manually and then analyze the output.

Wouldn’t your prospect be super HAPPY if you directly do the SEO Audit and give the exact pointers which should be worked upon? Of course, yes. The prospects would love this. That’s exactly what your SEO Audit Tool should do.

4. Immediate Actionable Insights:

Actionable Insights can be defined as an analytical result that provides sufficient data to the organizations and managers to make an up-to-date decision. In short, it is about giving the right recommendations based on a certain logic.

Who doesn’t love recommendations? If an SEO Audit Report not only tells me the issues but also tells me what to do to fix it, would I love it? Of course, I will, and I am sure the same is the case with most of the business owners worldwide.

An SEO Audit Tool that gives you not only the list of issues but also the recommendation on how to fix it would make the real difference. RoboAuditor provides detailed recommendations based on the website audit information.

5. Make your Sales team look awesome before clients:

As a business owner, wouldn’t you would want to look the best for your clients? This can only be possible if and only if your sales team has done proper research about the clients.

Wouldn’t it be awesome if your sales team walks into a client meeting with a comprehensive website audit report (with your business branding, of course) and start the discussion from there? This, for sure, will leave a good impression on the client, and your agency will have an extra edge to win the deal.

Conclusion:

SEO Audit Tool is one of the best lead generation tools your business should invest it. RoboAuditor is the only White Label SEO Audit Tool which not only provides downloadable comprehensive SEO Audit reports but also lets you Embed the SEO Audit tool on to your website in just a few clicks.

Start Using RoboAuditor today and automate your agency’s sales and marketing.

RoboAuditor is an Embeddable Technical SEO Audit tool that generates 4X more leads with the traffic you already have.

Global Seo, SEO, SEO Audit, SEO Audit Checklist, Uncategorized

How to do an SEO Audit in less than 10 Minutes

By Rahul on

- Global Seo, SEO, SEO Audit, SEO Audit Checklist, Uncategorized

Before getting into how to perform an SEO audit, lets us first understand what correctly SEO Audit is!

There are around 140,000 websites created every day, and on average, Google processes around 40,000 search queries per second, which means over 3.5 billion searches per day- that’s a lot.

So being on Page 1 is very critical to generating business from online channels.

But now the question arises- How do you land on Page 1?

Well, there are various factors that decide your position on Page 1, and to check these factors, it’s important to perform an SEO Audit.

An SEO Audit can be termed as a process of analyzing the search engine compatibility of a website on various parameters.

In other words, it’s about knowing the strengths and weaknesses of your website on a list of best practices laid by popular search engines like Google, Yahoo, and Microsoft, etc.

Now, since you have a gained a fair idea about SEO audit, let’s get started.

Key Parameters for SEO Audit:

There are more than 100 signals/parameters which popular search engines like Google looks while ranking your website.

Interesting Fact: 20% of the SEO Parameters make an impact of more than 80% on your website.

Sounds quite interesting, isn’t it?

Let’s have a detailed look at these parameters.

Check the Title Tag:

A title tag defines the title of a webpage; it is used in the HTML code. For instance, if you were searching for SEO on Google, then these are the results which search engine might come up with. The clickable headline for a given result is known as the title tag.

The title tag not only specifies the heading of your webpage but also gives a brief portrayal of the content of the page.

Title tags play a critical role in determining the ranking of your web-page as they are significantly displayed on the SERPs (Search Engine Result Pages). Also, when your webpage is shared on social media, the title tag is displayed as an anchor text.

You should always check and make sure that your title tag is not very long and should not have more than 70 characters. Always try and use the long-phrase keyword in the title tag, and most importantly, the title you choose should be according to your page.

Check for Meta Description:

The meta description tag gives a summary of the content present on your webpage. It gives an outline to the readers about what the page is exactly about. The Meta description appears right below the title tag.

It acts as an advertisement for the readers. A useful, precise, and relevant meta description can help you increase users’ click-through rate.

Although Google algorithm does not consider meta description as a parameter for search result rankings, the meta description is an essential aspect of your SEO audit since it gives a clear picture to your visitor about the product/service they can expect from your website. A proper meta description will ensure more people can buy your product/service, which in turn boosts your ranking.

The social media networks define the posts based on the meta description. If the meta description is not defined, then social network by default display the first two lines as a description for your web page. So always include a meta description for your webpage.

The meta description gives actual meaning to your website. It should not have more than 320 characters and should be in an active voice. The meta description should always be unique and make sure it has structured content with your focus Keyword, and this will help your site links to be automatically shown in SERPs.

Check for Heading:

As it is said, the first impression is the most essential and ever-lasting impression, and I am sure you would like to give the best impression to your website visitors.

The first line mentioned here is the Heading of the webpage.

A good, crisp, clear, short heading is the best option to get the interest of the website visitor. It’s about explaining what all you do in just a few words.

Mobile Responsiveness:

Mobile responsiveness means that your website is designed in such a way that it adapts itself to any kind of screen, be it- phone, tablet, desktop, laptop, or anything.

With the rapid growth of smartphone usage, website traffic has significantly been changing over the years. More than 50% of the users surf the sites through their mobile phones, and also one-quarter of the online searches are mobile-based searches, so it is essential to have a website that adapts and looks good on all devices regardless of its shape and size.

It is imperative that your website is mobile-friendly, as it is one of the ranking factors. Also, complete mobile-friendly pages are given more traffic by Google. So make sure you have created Accelerate Mobile Pages (AMPs) for your website.

Page Speed:

The page speed signifies how quick the visitors can see the content, images of the page, and interact with it.

Page speed is one of the important factors to attract more traffic and conversions on a landing page.

As per the researchers, it is believed that in just 5 seconds, the online buyers close the landing page. So it is important that the pages you create are faster, which in turn will help you get more sales, leads, and traffic. Pages that have a long time generally have a higher bounce rate too.

Make sure your website always loads faster than your competitors.

Links:

Hyperlinks, commonly known as Links, are present on most of the WebPages and allow you to hop to a new page consisting of the reference data when you just tap or click on them. You can attach links to images, HTML elements, or texts.

You can provide internal as well as external links on your website (i.e., within your webpage or to the other WebPages). The number of quality links on your website can help in attracting traffic to your site, which can help you increase your rankings.

Google and other search engines give due credits for your links, so include an accurate amount of links on your website/page.

Make sure you put proper internal & external links on your website. The links should not be broken.

Structured Data / Snippets:

A structured snippet, commonly known as a rich snippet, is the additional information that is present just below the search results. It briefs the users about the link and content provided in the link. That additional information can be ratings of the products/services, date of issue of the articles, etc.

Snippets quickly draw the user’s attention. They are the only way in which your webpage can stand out against the different competitors.

For instance, when you want to buy a book online, you choose it probably by better rating. The same is the case with your users. They check the ratings and only then opt for your website.

How to check all the above parameters in < 10 mins?

If you do it manually, it might take hours, and you might not also get the recommendations/list of action items to fix the issues.

RoboAuditor is an SEO Audit tool, which can do the website audit report pdf on all of the parameters, as mentioned earlier, and many more ( more than 70 Parameters) in < 60 seconds.

With RoboAuditor, you get not only a comprehensive SEO Audit but also White Label Audit Reports and also White Label SEO Audit Tool (Lead Gen Tool), which you can embed on your website and let your website visitor do their audits by sharing their email address with you.

RoboAuditor is an Embeddable SEO Audit tool that generates 4X more leads with the traffic you already have.

Global Seo, Lead Generation, SEO Audit, SEO Firm

Are contact forms dead?

By Rahul on

- Global Seo, Lead Generation, SEO Audit, SEO Firm

When Formstack – a data management company specializing in online forms, surveyed 400,000 users to understand the conversion of contact forms, they realized that only 3% of the users filled the form. It was even worse for digital agencies, with only 1% of the users filling the form.

This was a surprising trend considering that for long, marketers have considered forms to be the best method to generate leads. They use forms to gate unique and well-researched content such as ebooks and white papers and use the information entered by the lead as the first point of connecting with them. We are not undermining the potential of the form. Of course, it is still one of the widely used strategies to generate new leads.

However, there are many reasons why contact forms are dying a slow death.

Time-consuming: Forms could be a good way of collecting information, but people find it tedious to fill long forms with an endless number of questions. It becomes a time-consuming process, especially when your leads are hard-pressed for time.

Intrusive format: In a bid to get more information, some forms have fields that ask people to enter personal details, income details, or social numbers. This could become intrusive, especially for people who are uncomfortable sharing such details on a public platform even when the website looks secure or has a trust seal.

One-way communication: The decline in the popularity of static forms is it’s a one-way and impersonal form of communication with the lead. Once the lead fills and submits the form, there is no action from either side until the sales representative calls them. The lack of action and the uncertainty of having a conversation are some of the reasons that discourage prospects from filling the boring static contact forms.

Rise of the bots and interactive forms

The decline in the static forms, however, has led to the rise in popularity of bots and interactive forms.

Take Drift, for instance. The leading conversational-marketing platform recently replaced its forms with live chat and chatbot campaign. The approach was meant to make content free, but most importantly, to convert leads quickly through two-way, live interaction.

The two-way communication enabled interested leads to resolve their queries in real-time instead of waiting for an e-mail or a call and make a decision quickly. The result? Drift was able to increase the number of leads by 15% and drive the business by 50%. It led to a higher conversion rate compared to the form method that has a slow response time.

Another method of lead generation that has taken over the static form is the interactive form. These forms are usually found on financial websites. For example, you may have answered interactive questions on budget, monthly income, and family details to find out your eligibility for availing the loan.

Once you fill the interactive form, the tool automatically calculates your eligibility and tells you the exact amount that you can avail of. This method of filling the forms and the immediate solution provided by the tool keeps the users engaged and boosts the process of lead generation.

Tools – the third and effective way of generating leads

Sure, bots and interactive forms are a great way of generating leads. But, marketing agencies are slowly warming up to the idea of creating customized tools to generate leads. These tools are specifically created to provide solutions to specific problems of the prospective lead in a click of the mouse, and then push them down the sales funnel. Take, for instance, RoboAuditor’s SEO Audit Tool.

It can be plugged on to any website in just a few minutes. Any website visitor can only enter his domain and email address to generate a detailed SEO Audit report along with actionable insights.

This way, the digital businesses not only start generating leads but also leave an excellent impression on the lead’s mind.

RoboAuditor helped businesses like Znetlive generate more than 400 leads in just a couple of months. The exciting part here is that these SEO Audit Tools start generating leads from day 1.

What makes these tools a popular means of generating leads?

Immediate insights: When a prospect comes to the website to get a solution to their problem, the free tool available on the website gives them an insight into their problem in just a click of the mouse.

Personalized solutions: When a prospect enters the URL of their website or a heading of their blog, they are assured of receiving personalized solutions on areas of improvement rather than a generic solution. It helps in building trust with the client and prompts them to visit the website repeatedly for more personalized solutions.

Solutions worth hundreds of dollars delivered free of cost: Companies usually spend hundreds of dollars to get their websites analyzed. However, with tools like website grader and Growth Robotic’s RoboAuditor at its disposal, companies can get a similar kind of report free of cost.

Actionable insights: Unlike ebooks and white papers that provide theoretical knowledge on industry trends and the challenges faced by the companies, tools such as website grader and RoboAuditor provide practical solutions to address specific problems on the website. This makes it simpler for the organization to prioritize and fix the problems immediately.

With so many benefits of using a tool, the prospect does not mind sharing their e-mail ID with the agencies, which they were hesitant to provide earlier. This is a positive trend by itself, considering that the agencies can now focus on converting the leads rather than generating them.

It is also a better method of engaging with the leads considering that organizations look for more actionable insights than generic solutions provided by gated content such as ebooks, which are useful but do not address the problem of the prospect immediately.

RoboAuditor is an Embeddable SEO Audit tool that generates 4X more leads with the traffic you already have.

Conclusion:

We strongly feel that in the year 2018, we will see an immense rise in the popularity of chatbots, calculators, and interesting tools like Coshechdule’s Headline Analyzer or RoboAuditor’s White Label SEO Audit Tool.

Global Seo, SEO, SEO Audit, SEO Audit Checklist, SEO Firm

Past, Present and the Future of Google Page Rank

By Rahul on

- Global Seo, SEO, SEO Audit, SEO Audit Checklist, SEO Firm

When Google PageRank was created, it opened doors for the search engines to capitalize on search methods. A web page is essential to a user – based on interests, business, or attitude. On the World Wide Web, there are thousands of web pages with varying significance for one person or another.

Web pages are designed in a way that they are ranked based on their significance to their target audience. Thus, when Larry Page and Sergey Bin invented Google PageRank, they created a world of endless possibilities where search terms can have an impact on your business.

keep reading

Website Audit

11 Must Have Elements of a SEO Audit Checklist

By Rahul on

- Website Audit

What is SEO?

Search Engine Optimization (SEO) is the action taken on the content of a web page to ensure that it is found in the Search Engine Results Page (SERPs) when searched for words or phrases relevant to the content of the web page.

SEO audit is a standard procedure undertaken for any website to get a better insight into the contents of the site, individual web pages, and overall traffic.

An SEO audit checklist is always helpful and improves performance allowing for a better ranking in the SERPs.

11 Must-Have Elements of an SEO Audit Checklist

1. Keywords in SEO

The most important part of a technical SEO audit checklist is to make sure you are targeting your content for the right set of keywords.

They are the building blocks of a Search Engine Optimized web page. They are the words that readers use to query in search engines.

To ensure your readers get to your website, you need to make sure you use the right keywords in the content of your web pages.

When used appropriately, it provides a roadmap for developing content, designing, and building websites.
An SEO Audit Checklist should ideally have the following:

2. Page Title Audit

One should not neglect the manner in which ones’ site is presented via the Title Tags and meta descriptions, which play an important role in how search engines like Google view your site.

It is important that you use the right keywords pertinent to the content on the page.

3. Meta Description

They are short sentences used to describe title tags or short titles assigned to individual pages on a website. Meta Description is written into the site’s code to feed information to search bots.

They increase the site’s visibility and get it compartmentalized, as the search engine deems appropriate. It is important that keywords appropriate to the content on the web page are incorporated into the meta description.

One needs to make sure titles and descriptions are present on every page of the website.

Keep them concise. Titles should be no more than 100 characters, including spaces and descriptions no more than 170.

They should focus on introducing the concept. Duplicates are a strict NO, and there is no room for plagiarizing.

4. Landing page Redirects

Redirects occur when a user attempts to load a page with a given URL but is instead sent to a site that uses a slightly different address. The reasons for this may be:

The original page might have been moved, and you want to send the user to the present location.

To track clicks and log pages that refer users to a site.

To reserve multiple domains.

To secure the information, you are sending and receiving and when switching users from using HTTP to https.

To redirect the user to a device-specific version of the website.

Hyperlinking inconsistently also renders redirection. Minimize redirection to optimize page performance.

A 301 redirect passes between 90-99% of ranking power to the redirected page, especially if it’s an aged domain redirection. It is a permanent redirect.

In HTTP version 1, 302 redirects are referred to as Moved Temporarily and in version 1.1 to mean Found.

5. Mobile-Friendly Check

Mobile devices are rapidly changing the world. A not so mobile-friendly website version may require one to pinch/ zoom in order to read the content, which can be frustrating, whereas a mobile-friendly version is readable and usable immediately.

Making a mobile-friendly site depends on developer resources, business models, and expertise.

Key points for going mobile:

Signal to Google when a page is formatted for mobile use as this helps search engines to serve mobile searches accurately.

Do not use robots.txt to block search engines from accessing critical files.

Avoid common mistakes that frustrate mobile visitors, such as featuring unplayable videos.

6. Viewport

It is the users’ visible area of a web page. It is smaller on a mobile device than on a computer screen. Sites can set their viewport to a specific size.

You should make sure your pages work in a variety of screen sizes and orientations.

Three key elements for viewport are

Configure viewport

Size content to the viewport

Size tap targets appropriately.

7. Enable Compressions

With file Compressions, you can reduce the size of the web page files up to a maximum of 70%. This means faster loading time and amounts to better status with the search engines.

You can achieve this by setting up a compressed version of a file on the server-side, which is smaller and therefore takes less time to send the same to the user’s browser.

The file is decompressed on the user’s site resulting in faster file transfer.

gzip compression is a very popular compression tool and its open-source too.

8. Minify JS and CSS

Minification in JS and CSS is the process of removing all unnecessary characters from the source code without changing its functionality.

It is useful for interpreted languages deployed and transmitted on the internet, such as javascript, because it reduces the amount of data that needs to be transferred.

JS and CSS resources should be minified, which reduces their file size but at the same time, preserving their functionality. JS source can make code readable and debuggable even after it has been combined and minified.

9. Sitemaps

In simple terms, the Sitemap is like an archive of every page on a website, typically organized in a hierarchical manner.

This should be easily recognized in a website for search engine crawlers to stumble upon it.

A sitemap is important because it tells the search engines the content present on the website often has been updated.

This is crucial because search engines rank web pages and not just websites. Having an XML sitemap improves a website’s SEO.

10. Robots.txt

This file is used to give instructions to the search engine bots. Robot.txt file is a publicly available file. Anyone can see what sections of your server you don’t want robots to see.

Google uses them to index web content. This should be used only to control crawling traffic.

11. Optimize Images

The Alt tag is the most important image optimization factor. The text in the alt tag is displayed if the image cannot be shown or is taking too long to load.

Most of the search engines are text-based and hence cannot read images or videos. Creating descriptive keywords with file names is very important for optimizing images.

Some pointers for image optimization

Use the right image

Choose the right file format.

Use informative filenames

Pay attention to alt text.

Separate thumbnails from the main pictures.

Create image sitemaps

Do not rely on third-party image hosting.

Integrate social media

Conclusion

Lastly, when in doubt, you can always run your website through RoboAuditor’s White Label SEO Audit Tool. The RoboAuditor tool not only checks for the elements mentioned above but much more.

Before you host your website, it is essential that you tick off all the points on your SEO audit checklist. Pin up a list of the SEO audit checklist on your desk and make sure you do not miss out on any of the items on the list.

RoboAuditor is an Embeddable SEO Audit Tool, which generates 4X more leads with the traffic you already have.