A Search Engine Optimization Specialist (SEO Specialist) is responsible for implementing SEO and social media strategies for clients. He/she understands and supports initiatives that will contribute to the goals and success of a client’s campaigns.
Search Engine Optimization is a specialized task and needs to be performed by experts in the field. Search engines regularly update their policies and algorithms and it can be a daunting task to stay up-to-date with the changes.
An SEO expert not only keeps an eye on the changes but also ensures to regularly update a website, according to them.
Ask the following questions, when you consider hiring an SEO Specialist and make sure you hire the person giving answers as close to those provided, as possible:
1. Ask him what he/she thinks of a Manual Vs Automatic SEO audit.
a) You have 100% control over your search engine optimization strategies.
Although it can be tedious and time-consuming, manual SEO has a few advantages, which you need to consider. Some of the pros of using manual SEO (both on-page and off-page SEO) on a website:
b) You are able to certify that an SEO task has been handled according to plan.
c) You are able to improve your off-page SEO by handpicking backlinks.
You are able to choose where your site is linked – the quality of those sites and the quality of content surrounding the backlinks.
Some of the reasons why you should avoid manual SEO at all costs are:
b) It involves a high-level dedication and effort on behalf of your SEO team. This dedication could be channelled to areas that cannot be automated.
c) It isn’t cheap. Since the tasks are manual, you are forced to hire a big team of SEO experts.
d) It is utterly slow. Manual SEO strategies take a lot of time to implement. In the fast-changing SEO world, a day wasted could lead to huge losses: the opportunity cost of missed traffic.
e) For large websites (with thousands of pages), doing SEO manually would take you years.
You may want to consider an Automated SEO that uses fully or semi-automated SEO software or platforms to implement SEO strategies, with little effort on your part.
The following are some of the reasons you should consider automating some of your SEO tasks:
b) You can easily handle the tedious and time-consuming tasks like site audits. You can check for broken links or keyword density, tags, and Meta content in large websites.
c) You are able to get accurate and up-to-date data on your keyword rankings.
d) You can easily analyze your competitors’ backlinks, keyword density, tags, and Meta content and replicate what is working.
e) You schedule SEO tasks, which saves you time.
f) You won’t need to hire a huge SEO team, thus increasing your ROI.
While at the same time, you may want to be wary of Automated SEO for the following reasons:
b) Most SEO software focuses on quantity over quality, which could lead to problems in the long run.
c) Most links created through automation can never be a source of traffic to your site.
Whichever you choose, it’s important to consider your options carefully. You need to feel confident that you’re making the right choice for your business both in the long-term and short-term and not just choosing the cheapest or easiest option.
You will likely find that a mixture of both automated and manual SEO will work for you and will be dependent on the tasks at hand.
A successful SEO campaign should be built out over time, where far-sighted decisions will pay dividends in the long run.
2. Why is keyword research important for SEO?
It is important to turn a group of phrases into the living, breathing pieces of content designed to rank highly in search engines. They also help you figure out the thoughts, fears, and desires of your target market.
With the right set of keywords, one will be able to understand the behavior of the target audience, tap into their interests and finally, convert them into either customers or brand followers. Keyword research is important in link building.
Targeted keywords are used as anchor texts for internal linking and link building from other websites to help certain pages rank on search engines.
One has to find related keywords that can be used as secondary anchor texts to build high-quality backlinks to your internal pages. One can also check their Google Webmaster Tools account to discover more profitable terms.
- What are “backlinks”?
Backlinks are links that are directed towards your website. These are also known as Inbound links (IBL’s). The number of backlinks is an indication of the popularity or importance of that website.
Backlinks are important for SEO because some search engines, especially Google, will give more credit to websites that have a good number of quality backlinks, and consider those websites more relevant than others in their results pages for a search query.
There are a few things to consider when beginning your backlink building campaign. It is helpful to keep track of your backlinks, to know which sites are linking back to you, and how the anchor text of the backlink incorporates keywords relating to your site.
3. How would you measure the success of the SEO project?
It takes a combination of several quantitative and qualitative measurements to get a good grasp on the state of your SEO.
There are many variables at play in an SEO campaign. Successful campaigns rely on a control system to ensure the work undertaken delivers results.
Key Performance Indicators (KPIs) act as this control system and allow you to identify what is working.
When you understand the customer’s real objectives behind ranking for a given keyword, you can provide more value and better service. Most importantly, you can tie KPIs to these business objectives, allowing you to talk in a language the decision makers can understand.
Click share is a good indicator as to how well your site is doing and how much traffic you can possibly expect from ranking keywords. From here, you can decide where to put your effort. It’s important to remember that while monitoring rankings is a nice way to show your progress, it is not the end goal of the SEO.
Ensure your SEO Specialist is one who does not lean too much to one end of the spectrum, but one who believes in the middle path! Proper search engine optimization (SEO) is a necessity for businesses to gain greater visibility with search engines like Google, Yahoo, and Bing.
An SEO expert has the skill to help clients vault their way up the search engines, all the while focusing on things like customer engagement and conversion rates.
Additionally, an SEO expert is a lifelong student of their craft since the rules and requirements are in a state of constant evolution.
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