When Google PageRank was created, it opened doors for the search engines to capitalize on search methods. A web page is essential to a user – based on interests, business or attitude. On the World Wide Web, there are thousands of web pages with varying significance for one person or another.
Web pages are designed in a way that they are ranked based on their significance to their target audience. Thus, when Larry Page and Sergey Bin invented Google PageRank, they created a world of endless possibilities where search terms can have an impact on your business.