There is something more to a landing page than just a design and content. Let’s go and dig deeper.
For our analysis, we have taken the following buyer persona:
To study the landing pages of the companies which provide the services in the following areas worldwide: Inbound Marketing agencies, Digital Marketing Agencies
We studied and evaluated hundreds of landing pages worldwide to find these answers. We wanted to discover how some landing pages can instantly attract the visitors and entice them towards the call-to-action.
Our hunt introduced us to some fascinating examples, and we decided to give ‘The Best Landing Page of the Decade Award’ to two in the following order,
The Best Landing Page of the Decade Award
1. Website Grader from HubSpot
“HubSpot has generated more than 4 million leads through their Website Grader.” Now that’s something to look up to!
2. Site Analyzer from Neil Patel
“Neil Patel generates more than 72,000 leads every month.” What business would not love to see such results for themselves?
So what exactly makes these landing pages so successful and deserving of the award? Let’s find out.
1. An Offer, the Visitors, Simply Can’t Resist
All landing pages have the same singular goal – to convert visitors into leads. Everything on the landing page is about getting a visitor to respond to a call-to-action. So what do you do to give them an incentive and make sure they click that button and leave you with their details? Make an irresistible offer, of course!
In the case of both Hubspot and Neil Patel’s landing pages, they are giving businesses, which is their target audience, something that is extremely critical for the business’s brand visibility and user experience – a website audit.
Businesses need high rankings during search engine results, and their websites must be optimized to perform efficiently. With a tool like a website grader, a company can get a detailed audit of their website and identify which areas perform well and which ones need improvement. It is merely an offer that visitors to these landing pages can’t resist.
2. A Highly Personalized Offer
Since the offer is made – the audit of a website – is unique to every business, no two results will ever be the same.
This means that the visitor is getting something that is highly customized to his requirements. There is no jargon involved. There are no extraneous details. There is no generalization. The results are specific to each business and their pain points. What’s more, is that every visitor gets a result that will help them improve the performance of their website (and thereby improve the potential of their SEO rankings).
The more you personalize the offer on your landing page, the higher are the chances of you gathering better quality leads.
3. Faster Gratification or Access to Content
No one is going to enjoy filling in a form that asks for a lot of details. It shouldn’t feel like a chore. And honestly, you don’t need to know a lot about the people who are looking to engage with your content.
Both the winning landing pages offer their visitors with a website grader tool by asking them to fill in just two fields – their URL of the website they want to audit and their email id. That’s minimalism at its best.
The aim is to close the deal right away by giving the visitors immediate access without too much hassle or asking them to spend too much time. When gratification is instant, and just a button away, visitors are a lot more likely to give you what you are asking for so that they can get something valuable quickly in return.
4. All of it is Free
Now that’s a clincher. When there are so many benefits to be had, and all of them without paying a dime, who is not going to want to use it? And that’s how HubSpot and Neil Patel have been able to get such a large volume of leads for their website grader tools – accepting their offer does not cost the visitor anything.
When you can educate, inform or entertain someone free of cost, with the only investment being their email id, a lot of people will be happy to click that subscription, download or register button.
Are you worried about how would you get this SEO audit tool on your website?
RoboAuditor is an embeddable white label SEO audit tool that is helping thousands of agencies convert the website visitors into leads. Just put few lines of code on your website and its up and running 🙂
The next time you are designing a landing page, try these techniques to create a high-converting landing page and amplify your lead generation efforts. Create a compelling offer, personalize it, make it simple by asking for a few details as possible, and give it to the visitors free of cost.
What are other tactics have you employed in designing your most successful landing pages?