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Global Seo, SEO Audit, SEO Audit Checklist, Website Audit, Website page load speed

Website Page load Speed

Need to know whether updates?

Want to quickly check out the news headlines or the cricket score?

All we need to do is ask Google

We all like to get things done faster, for example, if we need to know a recipe for chocolate cake? Search engines will populate hundreds of results within a few seconds. Speed is probably one of the alluring forces for people to come to search engines for almost all their queries.

No wonder, all the search engines take website page loading speed as a top criteria while ranking the websites for a user’s query. So, if you own a website, along with the right SEO efforts you also need to take care of the website page load speed aspects.

In this post, we will explain why website speed is critical and ways to achieve it.

Some numbers to back the importance of website page load speed

According to various sources

 

  • 53% of the visits are likely to abandon the site if a page takes more than 3 seconds to load.
  • 46% of people say waiting for pages to load is what they dislike the most.
  • A two-second delay in website page load time increases the bounce rate by 103 percent
  • Sites that load in five seconds see 70% longer average sessions.
  • 79% of visitors who experienced web page performance issues are never to return to the site again.

What Google Has To Say About Page Load Speed

 

Website Page Load Speed

 

On July 9th, 2018, Google rolled out an update which is famously known as ‘the speed update’ which made page load speed as a major ranking factor for mobile searches. With mobile traffic surpassing the desktop traffic this update has brought page speed into the limelight.

This speed update brought negative impact to those websites that deliver a slower user experience when compared to the competitors in SERP’s. However, the intent still plays a major role in ranking, the pages having the exact content might rank higher even though it may have slow page speed. But, to rank higher than your competitors along with the right intent your page also needs to load faster.

So, Google updates and the users are pointing towards website page load speed. So, how can you know if your website is loading within the prescribed time?

Tools To Evaluate Web Page Performance

Website page load speed

 

There are many tools available to check your website’s performance, tools like RoboAuditor have the capacity to evaluate your website speed with just one click. It is a white label SEO tool which can evaluate your website against 70 parameters in just 60 seconds and generate a report containing crucial improvement areas for the better performance of your website.

After evaluating your website’s performance, the next course of action is to take steps to make sure your website loads in the least time possible. Here are a few aspects you must take care, to ensure your web page will load faster.

Having said that, it is wise to take these factors while designing the website and also while adding content and creating new webpages.

Things To Take Care To Improve Your Website Page load Speed

 

Website page load speed

 

1.Server response time: This is the time taken for an HTML page to load from the server so that the user can render that page. If the server takes more time to respond, then it takes more time for the HTML page to load, thus increasing the page load time. Using legacy software/hardware to host your website might increase the server response time.


How to fix it?

To improve your website’s server response time you need to host it with a reliable hosting service. It is best to take up a dedicated server rather than shared hosting. Also, the latest technological advancements such as cloud hosting and a CDN (Content Delivery Network) that caches most of the static assets of the website geographically. Selecting a quality hosting can help in reducing your server response time. Cloud services also have an auto scale policy which can expand and shrink the server capacity as per the traffic fluctuations.

2. Images and videos: High-quality Images and videos take up most of the server bandwidth and increase the response time, in turn increasing the website page loading time.

How can you fix it?

It is always smart to optimize the images and videos such that they occupy less space. Use third-party tools which can resize the image and set them to 72 dpi. Take the help of various image optimization tools to reduce to further reduce its size. It is always wise to stick to standard image formats such as JPG, PNG, and GIF. Also, heavy text files must also be compressed using Gzip compression (take care to configure the server so that it returns zipped content.

3. Website code: Sometimes the source code of the website might contain unnecessary characters and variables which can increase its size and subsequently increases the website page load time.

How to fix it?

Through a process called minification, the source code can be simplified by removing unnecessary spaces and renaming variables to shorter names. Minification helps the code transformation over a network efficiently.

4. Redirects and Plugins: Each redirection creates additional HTTPs requests to the server thus increasing its speed. Also, excessive usage of plugins may also increase the page load time.

How to fix it?

Until unless required avoid redirects as much as you can, also if there are any broken links identify and fix them. Use only those plugins which are absolutely necessary.

5. Catching: Every time an HTTP request is raised all the components (both static and dynamic) of a particular webpage has to be rendered from the server which increases the load time. Although the dynamic content has to rendered with every HTTP request, loading of the static content unnecessarily increases the website page load time

How to fix it?

By using Expires headers for static content and Cache-control headers for dynamic components you can make various components of the web page cached, thus reducing the HTTP requests to the server and decreasing the page load time.

Website page load speed has now become a major criterion for the user’s and hence the search engines are also emphasizing over it. So, always keep these aspects in mind while designing and maintaining your website. Checking of page load time must be an ongoing process and, from time to time adjustments have to be made to keep up the least load time.
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Global Seo, Lead Generation, SEO, SEO Audit, SEO Audit Checklist, SEO Firm, Website Audit

Does your website have an aesthetic design with all the functionalities?


Do you plan to market it and generate leads for your business?


Before planning to invest in marketing your website, there is one more thing you need to make sure of, and that is to check if your website is up to the standards prescribed by the search engines.


All the major search engines such as Google, Yahoo, Bing, etc., work based on complex algorithms which function on certain criteria, and the websites which fall within these criteria rank first among the search engine results.


So how to know whether your website ticks the prescribed checklist of the search engines? One word Site audit! In this post, we bring to you what is a site audit, key features of a site audit and much more.

What is a site audit?what is the website audit

The search engines decide website ranking factors based on the user experience. A site audit is a detailed analysis of your website’s performance against these factors.


Search engines have automated search agents known as search engine bots. These bots crawl the websites, analyze the content and store it in their databases. When a user enters a search query, these bots then search their database and retrieve the results that are most relevant to the user’s query and serve them on their search engine results page (SERP’s)


So by doing a site audit, you will come to know in which areas your website is falling behind in these factors which are essential for the search engines to rank it first in its SERP’s.


Key Factors To Consider While Performing site Audit

 

Site Audit 

 

1. Page speed: Page speed is one of the key factors most search engines consider while ranking web pages in their SERP’s. Hence it is necessary to find out whether your website has all it takes to load quickly than your competitors. Through site audit, you can find critical points that are affecting your page load time.

2. On page SEO: On the page, SEO helps in easy identification of the page by the search engine bots while performing a site audit the following must be checked.

  • Each page must have a unique topic
  • Each page must have a primary keyword included in its page title, related meta descriptions. Check the images, anchor texts.
  • Check the H1 and H2 headings, redirections, duplicate pages
  • Also, check the page crawl errors and indexation errors
  • Check for page not found and server errors
  • Have SEO friendly URL’s for all the pages
  • Activate bread crumb and have structured data inserted


3. Mobile friendliness: Mobile compatibility will increase your page rankings and will give you an edge over the competitors. While performing site audit make sure you cover the following aspects

  • The site must have a responsive design
  • Youtube video links must be embedded
  •  All the images must be compressed

4. Check the robots.txt file: If all you realized that all the pages on your website are not being indexed then the first place to look at is the robots.txt file. Sometimes, a few pages are blocked which prevent Google from indexing those pages. So while performing a site audit search if there any page has been ‘disallowed’.

5. Check for broken links: Broken links lead to bad user experiences and therefore low site rankings, so always check for broken links on your website and fix them.

6. Check your website’s XML sitemap: The XML page of your website serves as a guide for the search engines bots to crawl and index the pages of your website. Hence it is essential to make sure the XML file is in the correct format and follows the XML sitemap protocol. All your website pages must be updated in the site map, and the sitemap must be submitted to all the search engines.

7. Social media: Another channel for lead generation channel is social media, so it is necessary to make sure your website is connected to your social media channels. Check if you have included the social media icons on every page, ensure you have social media share buttons where users can share your content on social media, place your social media icons on the header for easy access for the users.

8. Image SEO: Images also play a major role in improving your page ranking, check for the following 

  • Make sure the image file names match the image, you can also use keywords in the filenames
  • Check if the Alt tags are defined for all the images
  • If you are using many images consider using a content delivery network

9. Check for user-friendliness: The ultimate goal is to attract traffic to your website, but what if you are able to get traffic onto your website, and are leaving abruptly? To ensure the users stay on your webpage, check for the user-friendliness of your website. Here is how you can do it

  • Check if the users are able to find what they are looking for within 3 clicks.
  • Track the user journey through the search engine console and see where the dropouts are occurring.
  • Check if you have clear navigation in place and have a 404 error page.
  • Ensure your site has the contact us, about us and privacy policy in place
  • Maintain consistent interface throughout the website

These are some of the aspects you need to look for while performing a site audit, however, a site audit is not a simple task, there are many aspects to take care, and manually checking each and every detail might require lots of time as well as technical knowledge.


To make a site audit easy, there are many tools available which can perform your site audit and give you a detailed report with a few clicks. One such tool is RoboAuditor.


How RoboAuditor Makes Site Auditing Easy?

Website Audit Report

The RoboAuditor is a white label SEO tools that analyze your website and generates a report with just a few clicks. The generated report contains detailed information about the key performance errors and suggestions on how you can fix them.

 

The site report has information on

 

  • Page speed on Desktop and Mobile
  • Page title and meta description correctness
  • Image optimizations
  • Keyword density 
  • HTML, CSS, JS compressions
  • Mobile responsiveness 
  • Referring domains and internal links 

Such information is necessary to check whether your website is SEO and mobile-friendly, and is performing at the optimized speed.


These are some of the aspects you need to take care before plunging into marketing your website.

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Global Seo, SEO

Last August, Google announced a medic update that had an unfavorable impact on the rankings of health and medical websites.


Google, by its own admission, had revealed that it makes constant changes to its algorithms to make the search results more relevant to the user.


It means even if your website is optimized for the search engine, you still have to pay attention to the health of your website to keep the ranking consistent.


An in-depth analysis of the website is crucial. It tells you where your website lags and indicates the things you need to fix to keep it optimized.


And it’s not something that you can do once in a while or after your website is live. It’s a continuous journey. As Jill Whalen, one of the early pioneers of Search Engine Optimization (SEO) said, “Good SEO work only gets better over time.

How to do an in-depth website analysis?


There are three major components that you must check while analyzing your website.

On-page SEO: Moz defines On-page SEO as both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals. This essentially means that you have greater control over your website. When you do an on-page audit, here are a few things that you must check and fix:

  • Do all your web pages have unique titles and meta descriptions? And are they within the specified size?
  • Have you added H1 (main title), H2 (main headings), etc. for the text on all your pages?
  • Is the copy on your website updated, non-plagiarized? Are there any pages that have duplicate content?
  • Are your images optimized for SEO? Have you added alt tags to it? Do you require a content delivery network (CDN) if you are using many images on your page?
  • Do you have any broken links on your website?

Off-page SEO: Moz defines off-page SEO as actions taken outside your website to impact your rankings within search engine result pages. Google pays a lot of attention to the trustworthiness and authority of a website. So, if a reliable, third-party website promotes your website, it has a chance to be ranked high by Google. To ensure that your off-page SEO is as effective as on-page SEO, check for the following:

  • Which of the incoming links that link to your website are trusted domains?
  • Are these domains unique?
  • Are there any suspicious incoming links linking to your website?

You may not have control over the third-party websites. However, by auditing your off-page SEO, you will be able to remove the bad backlinks and improve the SEO of your website.

Technical SEO: SEO has moved beyond keyword stuffing and traditional SEO parameters. Today, Google gives equal importance to technical SEO as on-page and off-page SEO. As Google focuses on delivering a good user experience to website visitors, technical SEO is a crucial element for page ranking. It ensures that search engines can access and index your pages without any hassles. Here are a few things that you must audit when you check for technical SEO.

 

  • Is your robots.txt file optimized for indexing?
  • Have you set the canonical URL for all the webpages?
  • Have you optimized your XML Sitemap?
  • Is your URL secure?
  • Are your webpages loading within 3 seconds?
  • Are your CSS and HTML minified?
  • Is your website optimized for different screens and devices?

Confused about the terms used above? We have simplified it for you.

Manual vs. SEO Audit Tool


There are two ways to do the audits; you can either do it manually or use an SEO audit tool to do it. If you ask us, we would recommend you to use an SEO audit tool to check for the flaws in your website. SEO audit tools will not just save your time, but will also give you accurate results that will leave minimal scope for errors. It will provide you with a detailed report within minutes.

How Can Digital Marketing Agencies Use White Label SEO Tool to Generate Leads?

SEO audit tools are useful in auditing your own website. However, as a digital marketing agency, we would recommend you to offer website audits as a service to keep your visitors on your website. It is one of the best ways to convert visitors into leads. Now, if you are wondering about the cost that you may have to incur in developing the audit tool, relax! White label SEO audit tools can help you audit websites without spending time and money on hiring a team or developing a tool. It does all the background work and sends the website analysis report to your client with your logo on it.

 

However, choosing the right white label SEO tool can be a challenge. There are various SEO audit tools such as RoboAuditor, WooRank, and Moz that can help you with website analysis. It is, therefore, important to do a competitive analysis to choose the right one. From the parameters that it checks, to the support the tool offers in the lead nurturing process, check everything thoroughly before investing.

 

At Growth Robotics, we offer a 14-day trial to companies to try RoboAuditor for free. The white label SEO audit tool is so efficient, that one of our clients ZNetLive was able to generate 50+ leads in just two days!

 

If you want to offer an in-depth website analysis to your website visitors, contact us, we will help you get started.


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Uncategorized
A simple Google search is how you might have chanced upon our website. We could have been ranked somewhere near the top (we’d be delighted if you found us at #1 or #2 of the results page) but the way to the top is always hard. It takes more than sheer optimization oriented efforts, the process has to be aided with the right, if not the best SEO tools.

But the market is crowded with hundreds of providers providing ‘the best SEO tools and options’ either providing cost or marginal feature advantages, as diverse as the Panda SEO update was from Possum. Besides the existing mainstream tools like Google Analytics or Moz Listing, let’s understand the parameters you must consider before you shortlist potential vendors for the best SEO tool for you:

1. Comprehensive SEO Audit :


You might have got wind of how your competitors are racing ahead by acquiring quality leads and increasing conversions, thanks to the best SEO tools helping optimize their website. Studies show 95% of clicks happen on Page #1 of search result pages.

The optimal way for you to get started and match up, just like any other domain, is to perform an audit on the state of your current SEO state. Some of the best SEO tools available, help you get this done before you actually draw a blueprint of how to execute your strategy for the next quarter.

The tools are automated and multi-functional in nature, which scours your website, analyzing and presenting reports on what’s missing, and what’s not. Important parameters like the on-page SEO performance of your web pages, or how quickly your page loads (page speed) are key factors.

An increasing shift to mobile browsing mandates website responsiveness on mobile must be determined and actioned to improve SEO performance. In addition, the best SEO tools must evaluate the quality of links and social media performance must be evaluated.



2. White Label SEO Report :

White labeling is a cross-industry term used in a brand relationship involving a couple of brands, where one foregoes its display to front-facing customers for the other to benefit. Don’t fret, this isn’t brand exploitation for the brand giving up its ‘branding’ at the mercy of the other, but an intentional agreement both parties come into.

It’s more like a B2B term, where a textile supplier is contracted by an apparel brand, to manufacture clothes attaching the latter’s brand on them. Transition to SEO.


What if you could take a look at the best SEO tools and find one that allows you to embed its audit tool onto your website, thereby making it look like it was your tool? In the proprietary world we live in, RoboAuditor stands out as one of the best SEO tools, thanks to its open nature which allows it to be embedded anywhere.

3. Lead Generation Tool :

Similarly, we know your business is always looking out for quality leads. Today, companies adopt a variety of strategies to accumulate and convert leads through best SEO tools. Whether it’s hiring an expert SEO agency or the myriad freelancers, the reality is they don’t always provide the silver bullet to your business challenges.

Then, after onboarding the systems and what agencies would have termed ‘the best SEO tool’, they end up sharing performance reports, not proactive reports. No lead generation tool would be able to read, analyze and suggest actions to improve the lead generation process.

Additionally, lead generation warrants a host of efforts like cold calling, campaign marketing or content creation like whitepapers that takes considerable time and effort.

What if there was an appropriate, maybe even the best SEO tool around, that was able to directly cut to the chase of identifying clients’ requirements, eliminated costly efforts like case studies and whitepapers, and gave your clients insights into what’s missing in their SEO efforts?And what if you could embed it directly into your website?

4. App & Feature Integrations :

Today, the market has grown so vast and diverse that there are market opportunities which a plethora of agencies have plugged. The agencies with the best SEO tools wouldn’t have been able to deliver without adequate integrations with services tailor-made to suit or solve certain requirements.

This is the age of the application programming interface, acting as multiple gateways that open enormous possibilities for developers and marketers.

An authoritative piece on Moz back in 2012 predicted how the next ten years would see a decline in people visiting websites. How true in an app-first era we live in today. The best SEO tools that would almost certainly fit your requirements will have to be agile in their structure, and diverse in their integration possibilities.

They should be able to augment your business goals by allowing your existing initiatives like email marketing through Mailchimp or workflow automation through Zapier.


5. Language Support :

Google Translate is a tool that works flawlessly. There have been multiple occasions language integrations is becoming imperative for companies catering to a quickly widening market. Language integration rationalization must become mainstream, especially those who claim to offer the best SEO tools around.


Companies who are finding new markets in new geographies insist their marketing partners like you must be fast-moving and cross-geographically neutral like them, and the start must happen with multiple language support. This feature might be the primary distinguishing factor that will help you filter out the best SEO tool and the most relevant one for your SEO investment.


Conclusion :

You can put your Agency’s Sales Process on an Auto Pilot mode if you have the above features in your SEO Tool. It’s not an easy task to find all the above features in one tool at a very competitive price. RoboAuditor is one of the very few tools which provide all the above features at the most competitive price.


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