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Global Seo, SEO

Last August, Google announced a medic update that had an unfavorable impact on the rankings of health and medical websites.


Google, by its own admission, had revealed that it makes constant changes to its algorithms to make the search results more relevant to the user.


It means even if your website is optimized for the search engine, you still have to pay attention to the health of your website to keep the ranking consistent.


An in-depth analysis of the website is crucial. It tells you where your website lags and indicates the things you need to fix to keep it optimized.


And it’s not something that you can do once in a while or after your website is live. It’s a continuous journey. As Jill Whalen, one of the early pioneers of Search Engine Optimization (SEO) said, “Good SEO work only gets better over time.

How to do an in-depth website analysis?


There are three major components that you must check while analyzing your website.

On-page SEO: Moz defines On-page SEO as both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals. This essentially means that you have greater control over your website. When you do an on-page audit, here are a few things that you must check and fix:

  • Do all your web pages have unique titles and meta descriptions? And are they within the specified size?
  • Have you added H1 (main title), H2 (main headings), etc. for the text on all your pages?
  • Is the copy on your website updated, non-plagiarized? Are there any pages that have duplicate content?
  • Are your images optimized for SEO? Have you added alt tags to it? Do you require a content delivery network (CDN) if you are using many images on your page?
  • Do you have any broken links on your website?

Off-page SEO: Moz defines off-page SEO as actions taken outside your website to impact your rankings within search engine result pages. Google pays a lot of attention to the trustworthiness and authority of a website. So, if a reliable, third-party website promotes your website, it has a chance to be ranked high by Google. To ensure that your off-page SEO is as effective as on-page SEO, check for the following:

  • Which of the incoming links that link to your website are trusted domains?
  • Are these domains unique?
  • Are there any suspicious incoming links linking to your website?

You may not have control over the third-party websites. However, by auditing your off-page SEO, you will be able to remove the bad backlinks and improve the SEO of your website.

Technical SEO: SEO has moved beyond keyword stuffing and traditional SEO parameters. Today, Google gives equal importance to technical SEO as on-page and off-page SEO. As Google focuses on delivering a good user experience to website visitors, technical SEO is a crucial element for page ranking. It ensures that search engines can access and index your pages without any hassles. Here are a few things that you must audit when you check for technical SEO.

 

  • Is your robots.txt file optimized for indexing?
  • Have you set the canonical URL for all the webpages?
  • Have you optimized your XML Sitemap?
  • Is your URL secure?
  • Are your webpages loading within 3 seconds?
  • Are your CSS and HTML minified?
  • Is your website optimized for different screens and devices?

Confused about the terms used above? We have simplified it for you.

Manual vs. SEO Audit Tool


There are two ways to do the audits; you can either do it manually or use an SEO audit tool to do it. If you ask us, we would recommend you to use an SEO audit tool to check for the flaws in your website. SEO audit tools will not just save your time, but will also give you accurate results that will leave minimal scope for errors. It will provide you with a detailed report within minutes.

How Can Digital Marketing Agencies Use White Label SEO Tool to Generate Leads?

SEO audit tools are useful in auditing your own website. However, as a digital marketing agency, we would recommend you to offer website audits as a service to keep your visitors on your website. It is one of the best ways to convert visitors into leads. Now, if you are wondering about the cost that you may have to incur in developing the audit tool, relax! White label SEO audit tools can help you audit websites without spending time and money on hiring a team or developing a tool. It does all the background work and sends the website analysis report to your client with your logo on it.

 

However, choosing the right white label SEO tool can be a challenge. There are various SEO audit tools such as RoboAuditor, WooRank, and Moz that can help you with website analysis. It is, therefore, important to do a competitive analysis to choose the right one. From the parameters that it checks, to the support the tool offers in the lead nurturing process, check everything thoroughly before investing.

 

At Growth Robotics, we offer a 14-day trial to companies to try RoboAuditor for free. The white label SEO audit tool is so efficient, that one of our clients ZNetLive was able to generate 50+ leads in just two days!

 

If you want to offer an in-depth website analysis to your website visitors, contact us, we will help you get started.


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A simple Google search is how you might have chanced upon our website. We could have been ranked somewhere near the top (we’d be delighted if you found us at #1 or #2 of the results page) but the way to the top is always hard. It takes more than sheer optimization oriented efforts, the process has to be aided with the right, if not the best SEO tools.

But the market is crowded with hundreds of providers providing ‘the best SEO tools and options’ either providing cost or marginal feature advantages, as diverse as the Panda SEO update was from Possum. Besides the existing mainstream tools like Google Analytics or Moz Listing, let’s understand the parameters you must consider before you shortlist potential vendors for the best SEO tool for you:

1. Comprehensive SEO Audit :


You might have got wind of how your competitors are racing ahead by acquiring quality leads and increasing conversions, thanks to the best SEO tools helping optimize their website. Studies show 95% of clicks happen on Page #1 of search result pages.

The optimal way for you to get started and match up, just like any other domain, is to perform an audit on the state of your current SEO state. Some of the best SEO tools available, help you get this done before you actually draw a blueprint of how to execute your strategy for the next quarter.

The tools are automated and multi-functional in nature, which scours your website, analyzing and presenting reports on what’s missing, and what’s not. Important parameters like the on-page SEO performance of your web pages, or how quickly your page loads (page speed) are key factors.

An increasing shift to mobile browsing mandates website responsiveness on mobile must be determined and actioned to improve SEO performance. In addition, the best SEO tools must evaluate the quality of links and social media performance must be evaluated.



2. White Label SEO Report :

White labeling is a cross-industry term used in a brand relationship involving a couple of brands, where one foregoes its display to front-facing customers for the other to benefit. Don’t fret, this isn’t brand exploitation for the brand giving up its ‘branding’ at the mercy of the other, but an intentional agreement both parties come into.

It’s more like a B2B term, where a textile supplier is contracted by an apparel brand, to manufacture clothes attaching the latter’s brand on them. Transition to SEO.


What if you could take a look at the best SEO tools and find one that allows you to embed its audit tool onto your website, thereby making it look like it was your tool? In the proprietary world we live in, RoboAuditor stands out as one of the best SEO tools, thanks to its open nature which allows it to be embedded anywhere.

3. Lead Generation Tool :

Similarly, we know your business is always looking out for quality leads. Today, companies adopt a variety of strategies to accumulate and convert leads through best SEO tools. Whether it’s hiring an expert SEO agency or the myriad freelancers, the reality is they don’t always provide the silver bullet to your business challenges.

Then, after onboarding the systems and what agencies would have termed ‘the best SEO tool’, they end up sharing performance reports, not proactive reports. No lead generation tool would be able to read, analyze and suggest actions to improve the lead generation process.

Additionally, lead generation warrants a host of efforts like cold calling, campaign marketing or content creation like whitepapers that takes considerable time and effort.

What if there was an appropriate, maybe even the best SEO tool around, that was able to directly cut to the chase of identifying clients’ requirements, eliminated costly efforts like case studies and whitepapers, and gave your clients insights into what’s missing in their SEO efforts?And what if you could embed it directly into your website?

4. App & Feature Integrations :

Today, the market has grown so vast and diverse that there are market opportunities which a plethora of agencies have plugged. The agencies with the best SEO tools wouldn’t have been able to deliver without adequate integrations with services tailor-made to suit or solve certain requirements.

This is the age of the application programming interface, acting as multiple gateways that open enormous possibilities for developers and marketers.

An authoritative piece on Moz back in 2012 predicted how the next ten years would see a decline in people visiting websites. How true in an app-first era we live in today. The best SEO tools that would almost certainly fit your requirements will have to be agile in their structure, and diverse in their integration possibilities.

They should be able to augment your business goals by allowing your existing initiatives like email marketing through Mailchimp or workflow automation through Zapier.


5. Language Support :

Google Translate is a tool that works flawlessly. There have been multiple occasions language integrations is becoming imperative for companies catering to a quickly widening market. Language integration rationalization must become mainstream, especially those who claim to offer the best SEO tools around.


Companies who are finding new markets in new geographies insist their marketing partners like you must be fast-moving and cross-geographically neutral like them, and the start must happen with multiple language support. This feature might be the primary distinguishing factor that will help you filter out the best SEO tool and the most relevant one for your SEO investment.


Conclusion :

You can put your Agency’s Sales Process on an Auto Pilot mode if you have the above features in your SEO Tool. It’s not an easy task to find all the above features in one tool at a very competitive price. RoboAuditor is one of the very few tools which provide all the above features at the most competitive price.


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