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Digital Marketing Agencies, Global Seo, Lead Generation, Lead Generation Strategies, SEO, SEO Firm, Website Audit

Digital Marketing Agencies are the ones who take the bulls by its horns. They work with customers of different industries, locations, and in their various stages like Startup, growth, expansion, etc. The agencies face a lot of the complex challenges real-time and have very minimal time to resolve and move on. 

 

Bulls by its horns


Digital Marketing Agencies understand the problems much better because they have experienced it first hand. The Agency team have also found multiple ways to get around so they know exactly how they wish it can be solved. They are not daydreaming about a problem or a solution. They are very practical and reasonable. 


Identifying the right problem and then working towards the right way of solving it is the most critical factor for every product company. Most of the products fail because of this mismatch. 


There are quite a few successful product companies which were digital marketing agencies themselves earlier. 


1. Type Form: 

TypeForm helps companies build beautiful forms and surveys. It is in a crowded space of forms but then also could create a niche and is very popular among its customers. 

Digital Marketing Agencies

How Did the Idea of TypeForm Born: 

In an AMA at growth.org with the TypeForm Joint CEO & Co-Founder, David Okuniev


Typeform was born out of a client project when my co-founder, Robert, and I were running our own digital marketing agencies and joined forces. The project required us to build a lead generation form that would sit inside an exhibition space for a toilet company (Roca). Competing for attention in a crowded space, we had to create something more inspiring to collect data than just a plain-old vanilla form, so we tried something completely different.


The issues we encountered were mainly from going from a proof of concept that we created for the exhibition into a form that we would eventually turn into a product. We iterated during almost an entire year in our spare time (while still running our digital marketing agencies) to get the balance of design and usability perfectly aligned. It was important for us that this didn’t end up being a gimmick, so we wanted to put a lot of extra effort into the mechanics into the way the form works, iterating numerous times.


2. RoboAuditor: 

RoboAuditor is one of the most effective lead magnets build for digital businesses. Just embed the white label SEO Audit tool on to your website and generate 4X more visitor to leads conversion. 

RoboAuditor



How did the Idea of RoboAuditor Born: 

In words of Rahul, CEO and Founder of RoboAuditor, 


RoboAuditor was born out of the need for generating leads for their own agency. The submission on the contact forms was hardly 1% and to produce the ebooks and white papers, the cost of acquiring leads, and the time to acquire leads was going very high. 


We then studied the different marketing mavericks like HubSpot, Neil Patel, Moz, and found out that they all have one thing in common – Their Own SEO Audit Tool,  which is generating millions of leads. 


We then created one SEO Audit tool for ourselves and saw that the website visitor to leads conversion was more than 4X. After polishing it more, we released into the market as a product, and today it is one of the most popular products on HubSpot Ecosystem. 


3. NeverBounce: 


NeverBounce is a real-time email verification service. It helps you keep your leads clean all the time. It is very critical to have clean email addresses as the issues of emails landing in spam are alarmingly high. 


Never Bounce



How did the Idea of NeverBounce Born: 

In the words of Bard Owen, CEO of NeverBounce, 


For nearly ten years, and before creating NeverBounce, we were a digital marketing agency. We struggled day in and day out to find a better way to verify emails and ultimately reach the inbox for our customers. We tried many products and solutions, but were eventually displeased with the accuracy, speed, support, and price; so we built our own! These four attributes became our core values here at NeverBounce.


Conclusion: 

Every agency should start thinking of building products, which not helps them solve a problem for themselves but also to many marketers like themselves. 

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Digital Marketing Agencies, Global Seo, Lead Generation, Lead Generation Strategies, SEO, SEO Audit

Digital Marketing Agencies must have an all-round knowledge about many things; Website building, search engine optimization, social media, digital marketing are a few to name. They need to be able to guide their clients in the right direction. Along with their precious digital marketing knowledge, a little help can lead them towards a path to success.


In this post, we bring you 6 tools every digital marketing agencies needs to get more leads and deliver quality service to its customers.

 

1. Clockify 


Clockfy

This is an app which helps you quantify and accurately track your team’s production. With this tool, you can not only keep track of your team’s real-time production hours, but you can also give your clients access to it. This is a power-packed tool with additional features such as


  • A start and stop timer to accurately capture real-time taken to complete an activity(you can also enter this manually).
  • Provision to categorize the time by clients, projects, tasks and billability, also you can create 3 different reports- summary report, detailed report and weekly report.
  • Clients can see real-time workflow and timelines of the project.
  • Unlimited user access and teams can work together and track time spent.
  • Allocate time to projects and evaluate earnings.


Pricing: Free (Basic Version)

Company: Clockify

2. Wave

 

If you are looking for software that can take care of all your accounting and invoicing this the tool you need. This tool has three products for accounting, invoicing and receipts, all these three are seamlessly connected for all-round financial management. Here is a detailed description of each product.

 

Accounting

  • setup, you can long and access your data from anywhere, all your data is backed up and is secure (256-bit encryption and PC1 level certification for credit and bank account transactions
  • You can connect unlimited bank accounts and credit cards and the transactions will be automatically get recorded into your bookkeeping.
  • Month-to-month and year-to-year comparisons to have a bird’s eye view on the cash flows.
  • Smart dashboard where all your incomes, expenses, payments and invoices are organized.

Invoicing

  • Helps to create professional invoices and send them directly to your customers.
  • Provision to set up recurring invoices and automatic credit card payments for recurring customers.
  • Seamless syncing to the accounting product so that all your financial transactions are automatically recorded in the accounting product.
  • Send invoices on the go with their Android and IOS apps, you will also get instant notifications when the invoice is viewed, is due and when it gets paid.
  • Accept online payments with Wave payments with a 1% transaction fee.

Receipts

  • Scan your receipts and sync the information to your Wave account and have an accurate account of all your business expenses.
  • The tool can also scan receipts offline and sync whenever it goes online.
  • All the information from the receipts is backed up in the cloud so that you can access it anytime and from anywhere.

Price: Free

Company: Wave


3. Hubspot CRM and Marketing

HubSpot

Lead generation, tracking and closing have never been easy, thanks to Hubspot CRM tool which has everything to help your sales team focus on selling and selling only. Here is what this tool has to offer.


CRM

  • Total visibility of the sales pipeline on an organized dashboard.
  • Sort through the deals won, lost and appointments fixed and track performance against the set quota.
  • Have an overview of the journey of a lead, sync your mail and log every mail, call and meeting.
  • Provision to access the history, contact details of a lead all at one place.
  • This tool also comes with live chat, email, bots and a universal mailbox accessible to the sales, marketing and customer support team.
  • Hassle-free one-one-one conversations within the tool.

Price: Free

Company: Hubspot CRM


Marketing

  • Easy drag and drop functionality to create beautiful personalized web pages.
  • Create unique landing pages for all your campaigns.
  • Easy content creation without the need for much formatting, also has options to publish directly on social media.
  • Real-time SEO suggestions.
  • Create stunning email templates and personalize the message and subject lines for each mail.
  • Get analytics on your entire marketing funnel.

Price: Free (basic version)

Company: Hubspot marketing


4. RoboAuditor

Roboauditor

This is a white label SEO tool which performs your website audit and generates a detailed report pointing the weak areas. Detailed features are as follows


  • Generate site audit report with just a few clicks.
  • Provision to brand the report with the company’s logo, name, address and a contact number.
  • The report gives a detailed analysis of various aspects of the report including web page speed, SEO, keyword density, mobile responsiveness, etc.
  • It provides unlimited downloads, white-label URL and WordPress login.
  • Provision to generate reports in more than 6500 languages.

Price: 14 days free trial period, then 29 $ per month.

Company: RoboAuditor


5. Stripe


Stripe

This tool provides payment services for all types of internet businesses. It comes with a complete tool kit to enable smooth payment flows for your business. Features include payments and billing


Payments

  • Clean and user-friendly payment page.
  • Custom UI tool kit.
  • Supports various payment methods such as cards, wallets, local payment methods, etc,.
  • Generate invoices and request payments from customers.
  • Provision to create mobile-friendly check out pages.

Billing

  • Easy addition and changing the billing models
  • Provision to test the models before rolling out.
  • Can create one-off invoices or recurring, also can support global payment methods.
  • Easy to integrate the billing API into existing websites, mobile apps and CRM systems.
  • Automatically sends emails to customers requesting 3D secure 2.
  • Generate customized invoices and get paid faster, also create reminders for pending invoices.

Price: Flat rate of 2.9 % +30 cents per successful card charge

Company: Stripe

6. Buffer




This is a tool used to manage your brand’s social media all in one place. This tool helps your team to plan, review and publish all your brand’s content from one simple dashboard. Detailed features are as follows


Publish


  • Provision to plan, collaborate and publish meaningful content on your brand’s social media pages.
  • Can create a pre-scheduled publishing calendar for each social media account.
  • Create customized posts for all your social media account and also the at-a-glance view of all the content lined up.

Price: Pro- 15$ per month, Premium- 65 $ per month, Business- 90$ per month.

Company: Buffer Publish


Reply

  • Respond to all queries, conversations across all your social media platforms from a single collaborative team inbox.
  • Can assign conversations to the right person, also avoid duplication with the ‘who else is viewing option’, and leave internal notes to your team on a specific conversation.
  • Tagging conversations for easy identification, also organize and keep track of all your conversations.

Price: Reply- 50$ per month, Business- 225$ per month.

Analyze

  • Track performances and create reports for all social media accounts from a single dashboard.
  • In-depth analysis of the performance of your social media posts.

Price: 50$ per month

Company: Buffer Analyze


Are there any other tools you feel are important for an agency to keep its business running?

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Lead Generation, Lead Generation Strategies, SEO Audit, SEO Audit Checklist

Every Marketer is a convergence of an artist, a psychologist, a scientist and a technologist. It is one of the toughest jobs today on this planet. 


I am myself a marketer who was part of implementing toughest banking transformations for sales and marketing teams, building an awesome marketing automation suite, ran a marketing agency and now helping agencies grow to new heights. 


After interviewing a lot of agency owners, analysing the behaviour, crunching the data sets, I have identified one reason why most of the agencies DIE 


Working with a Wrong Customer even after knowing it 


Why does an Agency work with a wrong customer even after knowing it?


Lack of Sales-Ready Leads: 


Every Marketer turned entrepreneur is a smart person. They know everything about the buyer persona, messaging, tools, tactics, strategies etc. etc. but the biggest problem we all face early days in business – LEADS 


An Agency owner gets first few clients through his circle of influence and gets busy in servicing them and making them successful that he forgets to generate his own TOP of the FUNNEL LEADS 


By the time the agency owner realises it and starts working on different tactics, he starts to feel that one more customer will give him/her the leeway to set up this leads engine. 


Do you know, 


According to the HubSpot survey for marketers, Lead Generation is the biggest challenge for most of the agencies (More than 60%). 

FUNNEL LEADS 


I believe the % is much higher just because of this


Generating leads for an agency through inbound marketing is not easy. There are already millions of wonderful articles, white papers, ebooks written by the marketing mavericks like HubSpot, Moz, Neil Patel, Marketo and many more. 


The agency owner will use his precious time and money in hunting for the next client himself than setting up the lead generation strategy. This is where the step where the thought is 


Let me grab one customer (anyone). This will make me little relaxed and I will make sure I set up my lead generation engine properly


Now you are into a TRAP. This customer would eat up your time and energy like a monster. He will suck your blood in such a way that you are left with no energy to do the Right Thing which you are doing for many of your customers – Setup you own Lead Generation Engine. 


This is the Vicious circle which will not let you come out and you end up shutting down your agency. 


Is There a Way Out 


Of course yes. If you study the marketing mavericks like HubSpot, Neil Patel, Moz carefully, the one thing which they did awesomely is creating a Lead Magnet which generates millions of leads and keys their TOP of the FUNNEL full.


The one tool which all of the three have in common – A SEO Audit Tool put up on their website: A Website Grader from HubSpot,  SEO Analyzer from Neil Patel and a Moz Bar from MOZ. 


RoboAuditor is an Embeddable White Label SEO Audit Tool which can be set up in no time on your website. You start generating your leads from Day Zero at a very reasonable price. 

Never rest till you automate the best way to generate sales-ready leads at a low cost. 

I wish every agency to grow big and make this world a better place because It’s the marketing which connects the best products to the end customers and adds joy to the lives of customers and companies.

Lead Generation Startegies

 

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Global Seo, SEO

The ultimate goal of Search Engine Optimization (SEO) is to allow search engines to understand and efficiently crawl the website’s data. The ever-changing search engine algorithms make it a necessity to up the game constantly. One such development is Structured Data.


Lately, both the search engine bots, as well as users, are more attracted towards data that is well organized, this is where the use of structured data comes in. So what exactly is Structured Data, and what are its benefits in SEO? Read on to find out all about it.

What is structured data?

Also known as schema markup structured data is a code, which helps the search engines to crawl, organize and display your website content so that the users can find the information they are looking for within a glance. For example, if the user is searching for a recipe of chocolate cake, a structured data will give a rich snippet, that has the cooking time, the number of calories, and ratings.

Structured data | Growth Robotics

 

Benefits Of Structured Data

Till now, we have learned a lot about Structured Data, but why must you use structured data? And what are its benefits?

 

  1. Helps in increasing page relevancy: The search engines need to know the contents of the website so that it can show up relevant searches. Using Structured Data, you are providing detailed information about the contents of your website, making it easier for the algorithm to match the content to right searches.

  2. Gives an edge over other search results: Even after ranking in the first in the search results page, your web page needs to compete with other pages. Implementing structured data will give you an opportunity to add images, ratings, reviews, etc., which can help grab the user’s attention.

  3. Helps to create a Google Knowledge Graph: This is an innovative tool from Google which helps in collating all the facts, relevant information about places, businesses, events, and people and present them in the form the Knowledge Graph. Structured Data helps in populating the knowledge box of your business.

  4. Improve performance of Adwords: You can also use Structured Data to incorporate additional information within your ad copy to help the recipients to understand your products better.

  5. Email marketing: Structured Data can also be used to provide detailed information to your customers through your emails. For example, few airlines and E-commerce companies send emails which will have your flight timings, name or your order details respectively.

What do numbers have to say?

There are many success stories of businesses who have improved their search results and traffic volume using Structured Data.

  • The page conversion rate increased by three times
  • The Google organic conversion rate was 4.5 times more than it has been previously
  • Increase of a 35% monthly organic traffic (1)

Some examples of how structured data looks like

Structured Data can be used for various industries to increase the search engine results; here are a few examples.

 

1. When writing about any product, using Structured Data, you can display some of the specifications along with its rating.

Structured Data





 


2. For local businesses, the scheme data would contain the address, opening, and closing hours, ratings, logo, contact details, and approximate pricing.

Structured Data


3. E-commerce websites are greatly benefitted by Structured Data as the categories are displayed individually and directly linked up to those pages on the website.

 

Structured data

 
4. Structured Data on news blogs can help them create rich snippets and feature in Google SERP’s


Structured Data

 

Incorporation of Structured Data Onto Your Website

One does not need advanced coding skills to add Structured data into a website. If you are using the Google search engine, then it has three chosen formats such as

 

  • JSON-LD (recommended)
  • Microdata
  • RDFa

 

Although you need not be an expert coder, implementation of Structured Data requires HTML knowledge. Thanks to a few third party tools you can implement Structured Data with minimal coding experience, these tools provide a collection of Html tags which help the search engines to markup the website pages.

Here a few tools which can help you build Structured Data.

  • Data Highlighter Tool: Using this tool, you can highlight the different areas of the website that contain data. You can then tag these with labels that are helpful for the search engine to generate snippets.

  • Structured Data Markup Helper: This tool works on website pages and HTML email templates. All you have to do is login and follow the simple steps to identify and tag the appropriate section on the website. After you are done, you can either copy and paste the code on to your website, or download and save it.

  • WordPress Plugins: There are certain WordPress plugins such as WP Rich Snippets and Schema App Structured Data, which help in keeping the posts and pages up to date without the hassle of writing code. Another noteworthy plugin is schema.org, which can be used in a few simple steps to create Structured Data. It even provides a preview of how your page will appear in the SERP.

 

Structured Data Testing Tool:

Once you have created the required HTML code for your structured data, it is recommended to test it. Google Provides this tool, which can help you identify any warnings and fix them. Once all your warnings are fixed, you can then paste the final HTML code onto your website.

Structured Data is a great innovation which can help your website’s ranking. However, your regular SEO practices must be continued to leverage the full potential of Structured Data.

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Global Seo, SEO, SEO Audit

There are umpteen number of platforms where a Freelance SEO can get work like Fiverr, Upwork, Freelancer.com, and many more. However, do you think they are genuinely helping you build your identity or blur your identity?


The way these freelancer website algorithms work is straightforward, the cheapest with highest ratings will show up top and probability of that SEO Freelancer getting the project is high.


Building yourself an identity (a.k.a a brand) is essential that just being busy for cheaper rates on these platforms.

Build Yourself an Identity: 

Branding in simple words,

“I want to hire Neil Patel to get by web traffic to next level”
Vs 
“I want to hire some SEO guy at low rates with higher ratings which can get my website some good traffic.”


4 Simple Steps for an SEO Freelancer to Build a Brand for Themselves


1. Get Yourself a Website with Proper Technical SEO



Would you like to hire a Personal Trainer who is weighing more than you? Similarly, no business would like to hire you as an SEO Freelancer if you are not following what you preach.


It’s not so tough or expensive. Buy some beautiful and SEO friendly WordPress theme and put it out. Make sure you have the proper Technical SEO to start with.

2. An SEO expert should be able to provide you with SEO reports on the fly

Differentiate yourself from other SEO Freelancers by introducing offers which your website visitors would love it. What could be better than a Free Website Audit?

The impact of an offer is Zero or may be detrimental if you say “We will get back to you in 24-28 hours with the audit.”

Provide an instant audit on your website. It will be short but to the point, which the visitors would love, and you in return get a lead.

A Website Grader from HubSpot generated more than 4 Million leads for HubSpot. It is one of the best lead generation strategies used by HubSpot.

Roboauditor Image
3. Be Accessible

There are millions of SEO Freelancers hunting for prospective clients. So if you are not accessible to your potential clients, then the probability of you getting more clients becomes abysmal.

 

A Lead Response study says that reaching out a lead in the first five minutes, give you a ten times higher chance to close a deal.


4. Build Case Studies

Do you think it is a Chicken and Egg problem? I.e., if I don’t have customers, how would I get the testimonials and case studies?

 

Please take a couple of non-profits in your vicinity and provide them with the White Label SEO Audit Report from RoboAuditor and offer them a fix at Zero cost or a low cost.

Once the Technical SEO is fixed, you will for sure see a jump in the traffic and the keywords ranking. Hence make this a perfect example for your case study.

 

This will increase your credibility and differentiate you from the others.

Are these efforts expensive?

 

Consider White Label SEO Audit Tool as an example, RoboAuditor is an embeddable white-label SEO audit tool, designed to generate 4x more leads and it comes at a very competitive price. The Embeddable White Label SEO Audit tool conducts an audit on more than 70 parameters as defined by popular search engines including Google, Yahoo, and Bing.

 

Once you embed RoboAuditor on your website, visitors will have the option of entering their website’s URL address to gauge the performance of their site. RoboAuditor ensures that your leads get an in-depth, comprehensive SEO report, generating more high-quality leads for you in turn.


Roboauditor Working 

Every lead is directly moved into the lead management system used by your business using the integration option.

 

What Stethoscope is to a doctor, Embeddable White Label SEO Audit Tool is for an SEO Agency.

 

Following these simple steps mentioned above will surely differentiate you from the other cheaper price, higher rating SEO Freelancers out there on many freelancing websites.

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Global Seo, SEO, SEO Audit, SEO Firm
There are millions of landing pages created every day by businesses across the globe. We all wish to create a landing page which becomes our lead generation engine but it doesn’t happen. We have taken this as a challenge and tried to look at solving this puzzle

There is something more to a landing page than just a landing page design and content. Let’s go and dig deeper.


For our analysis, we have taken the following buyer persona:


To study the landing pages of the companies which provide the services in the following areas worldwide: Inbound Marketing agencies, Digital Marketing Agencies

We studied and evaluated hundreds of landing pages worldwide to find these answers. We wanted to discover how some landing pages are able to instantly attract the visitors and entice them towards the call-to-action.

Our hunt introduced us to some extremely interesting examples, and we decided to give ‘The Best Landing Page of the Decade Award’ to two in the following order,

The Best Landing Page of the Decade Award

1. Website Grader from HubSpot 

“HubSpot has generated more than 4 million leads through their Website Grader.” Now that’s something to look up to!

website grader online

2. Site Analyzer from Neil Patel

“Neil Patel generates more than 72,000 leads every month.”  What business would not love to see such results for themselves?



So what exactly makes these landing pages so successful and deserving of the award? Let’s find out.

1. An Offer the Visitors Simply Can’t Resist

All landing pages have the same singular goal – to convert visitors into leads. Everything on the landing page is about getting a visitor to respond to a call-to-action. So what do you do to give them an incentive and make sure they click that button and leave you with their details? Make an irresistible offer, of course!

In the case of both Hubspot and Neil Patel’s landing pages, they are giving businesses, which is their target audience, something that is extremely critical for the business’s brand visibility and user experience – a website audit.

 

Businesses need high rankings during search engine results and their websites must be optimized to perform efficiently. With a tool like a website grader, a business can get a detailed audit of their website and identify which areas perform well and which ones are in need of improvement. It is simply an offer that visitors to these landing pages can’t resist.

 

2. A Highly Personalized Offer

 

Since the offer being made – the audit of a website – is unique to every business, no two results will ever be the same.

 

This means that the visitor is getting something that is highly customized to his requirements. There is no jargon involved. There are no extraneous details. There is no generalization. The results are specific to each business and their pain points. What’s more, is that every visitor gets a result that will help them improve the performance of their website (and thereby improve the potential of their SEO rankings).

 

The more you personalize the offer on your landing page, the higher are the chances of you gathering better quality leads.

 

3. Faster Gratification or Access to Content


No one is going to enjoy filling in a form that asks for a lot of details. It shouldn’t feel like a chore. And honestly, you don’t need to know a lot about the people who are looking to engage with your content.

 

Both the winning landing pages offer their visitors with a website grader tool by asking them to fill in just two fields – their URL of the website they want to audit and their email id. That’s minimalism at its best.

 

The aim is to close the deal right away by giving the visitors immediate access without too much hassle or asking them to spend too much time. When gratification is instant, and just a button away, visitors are a lot more likely to give you what you are asking for so that they can get something valuable quickly in return.

 

4. All of it is Free


Now that’s a clincher. When there are so many benefits to be had, and all of them without paying a dime, who is not going to want to use it? And that’s how HubSpot and Neil Patel have been able to get such a large volume of leads for their website grader tools – accepting their offer does not cost the visitor anything.

 

When you can educate, inform or entertain someone free of cost, with the only investment being their email id, a lot of people will be happy to click that subscription, download or register button.


Conclusion

 

Are you worrying about how would you get this seo audit tool on to your website?

 

RoboAuditor is an embeddable white label seo audit tool which is helping thousands of agencies convert the website visitors into leads.  Just put few lines of code on your website and its up and running 🙂


Roboauditor Working

 

The next time you are designing a landing page, try these techniques to create a high-converting landing page and amplify your lead generation efforts. Create a compelling offer, personalize it, make it simple by asking for a few details as possible and give it to the visitors free of cost.

What are other tactics have you employed in designing your most successful landing pages?

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Lead Generation, SEO

As customers shift from offline to online, companies have realized that if they want to sustain, digital is the road ahead.


They have come to realize that having an omnichannel presence is the only way to grow their business.


With companies going digital, the demand for digital marketing agencies has also grown exponentially. They are constantly on a lookout for someone who can help them to build their digital presence successfully.


An article by Reuters revealed that global spending on digital marketing is now close to $100 billion, which indicates that the companies are willing to spend money to create their presence online.


However, as the demand for digital marketing agencies soars, the competition among the agencies have also increased.


Here’s a small exercise you can do to understand the level of competition in the digital marketing industry. Do a google search to find the digital marketing agencies in your city.



If you notice, many digital marketing agencies are vying for the customer’s attention. And this is just the first page of the search results. There are plenty more waiting for attention on the second page. If you observe, you will find most of them claiming to be the ‘Top’ or the ‘Best’ digital marketing agency in the city.

While the customer may clearly find themselves lost and confused, it will also be a challenge for you to break through the clutter and gain the attention of the customer.

 

This is where you need to think of innovative ways to generate leads for your agency.

 

In this blog, we are going to discuss five strategies that you can follow to generate leads.


5 Most Effective Lead Generation Strategies for Digital Agencies


1. Blogs

Blogging is one of the integral parts of a digital marketing strategy for companies. While the aim of writing blogs is to provide unbiased and helpful information to build trust with the prospect, the primary objective of writing blogs is to traffic to the website. Let’s assume; you are looking for information on SEO tactics in 2019, here are a few blogs that you will find on the top of the page.

seo tactics 2019

Once the customer goes to your website to read the blog, you may prod them to follow you on social media or subscribe to your newsletter, so you can move them down the marketing funnel using inbound methodology. According to HubSpot, blogging is one of the most efficient ways to generate traffic to the website.

Pros:


  • It is cost-effective; you don’t have to invest a lot of money to generate blogs.
  • Helps in building trust and convert the traffic into leads.
  • Helps in establishing you as a thought leader in the industry.

Cons:


  • You have to spend a considerable amount of time in understanding the pain points of the customer, the keywords that they use to search for information and write a comprehensive blog using those keywords.
  • Blogging will not yield immediate results. It will take a minimum of 8-9 months to start showing results. However, it will help in building a long-term relationship with the customer.
  • You need to dedicate time and resources to blogging as a lack of strategy and consistency could affect your lead generation strategy. Continuity is the key.

2. Gated Content

Gated content is a type of content for which the prospect will have to fill a form with details such as name, e-mail ID, company name, etc. to get access to the content. Gated content can be in any form – Ebooks, White papers, premium research articles, etc. They are called the foundation of inbound methodology and are an effective way to generate leads.

Pros:

 

  • Helps in generating high-intent leads, as only those who are keen on receiving the information will be willing to fill the form.
  • Helps in segmenting the audience and sending them relevant content according to the information filled in the form.
  • Increases your brand value as people will value the in-depth knowledge shared by you.

Cons:


  • It may not help you to improve your SEO results as the Google bots may not be able to index it.

  • If your objective is to increase your reach through content, then gated content may not be the right strategy as the reach is limited and many few may want to avoid filling the form to access the content.

3. Email Marketing

You may have heard people say that email marketing dead and that social media is a better alternative. However, this data from Optinmonster might change your perspective.

optimonster

The study further reveals that 66% of the consumers make a purchase based on email message as compared to 26% for social media. Thus, it’s safe to say that email marketing is still relevant and will continue to generate leads if used the right way. You have to remember to segment your subscriber list according to the customer journey they belong to and send a personalized message to make the email relevant to the user.

Pros:

 

  • The biggest advantage of email marketing is the ROI it generates. For every $1 spent, you can generate $40 through emails as compared to banner ads that make $2.
  • It is cost-effective, and since the recipient gives you their email ID voluntarily, they might not find your emails to be intrusive unless you go overboard with your promotional messages. By giving an unsubscribe option, you can develop deeper trust with the recipient.
  • Email marketing allows you to segment your list and send personalized messages to them. According to campaign monitor, even a personalized subject line can lead to a 26% increase in the open rates.
  • You can do an in-depth analysis to know how your email marketing campaign is performing.

ROI Main

Cons:


  • Your emails may get lost in the clutter as your recipient might receive many emails from other companies too. So, even if you spend time writing and designing the best email, it may not always yield you the best results.
  • Sometimes your email might go into the spam folder or in the promotional tab, due to which, you might lose out on a few valuable leads.

4. Paid Advertising

While blogs, SEO, and gated content might help you generate high-quality leads, they might not get you immediate results. If you aim to generate quick and targeted leads, then you can begin with paid advertising. Paid advertising includes Google Ads, Facebook Ads, and Google Display Ads.

Pros:

  • As paid advertising gives you a choice to segment your audience, you can target the right audience and generate high-qualified leads.
  • Not sure about the right keywords to be used on your website? Don’t worry! Paid advertising will help you to zero in on the relevant keywords that will generate traffic on the website.
  • You can control your campaign by pausing or editing it.

Cons:


  • It can get expensive and may even lead to failure if not done the right way.
  • They may look sales-oriented and cold-pitched and may not help in building trust in the prospects as compared to inbound methods such as blogs and gated content.

5. SEO Audits

As we discussed earlier, to break the clutter, you have to show your value to the prospect to generate quality leads. Neil Patel and HubSpot used SEO audit as a way to generate traffic to their website and eventually convert it into leads. As more and more companies are getting aware of the importance of optimizing their website for search engines, offering Technical SEO audits will help you to differentiate yourself from the other me-too agencies.

Pros:

 

  • Helps you to show your potential at the very beginning. By showing the flaws in a website through SEO audits, you will be able to develop a trustworthy relationship with the prospect at the beginning itself.
  • Helps you save time on creating blogs and ebooks as most people look for a solution to their problem first and may find website auditing more useful.
  • Helps in saving money on expensive marketing strategies such as paid advertising and is quicker than other strategies such as Ebooks and blogs.
  • Easier to receive email IDs from the prospects as it is a prerequisite to receive the SEO audit report.

Cons:

  • It can be time-consuming if the audits are done manually.
  • Manual audits can also be error-prone.
  • Developing a tool for SEO audit can be expensive and would require a team of experts to develop it, which can lead to unnecessary overhead expenses.

If you are wondering how to do SEO audits without developing a tool from scratch, we have a solution just for you!

RoboAuditor – a White Label SEO Tool To Generate Leads Like HubSpot and Neil Patel


You don’t have to do the SEO audits manually nor do you have to bear overhead expenses to recruit experts to build a tool. You can simply use RoboAuditor, a white label SEO tool to conduct website audits for your prospects and generate leads. A White Label SEO Audit Tool such as RoboAuditor offers you several benefits such as:

  • The SEO audit report will be created within a few minutes and will be completely white labeled, carrying your companý’s logo.

  • Enables you to integrate the tool with your CRM and other marketing automation tools such as Zapier, MailChimp, and Salesforce, making it easier for you to push the prospect down the marketing funnel.

  • Can be installed easily with just a code embedded on your website, so there is no dependency on the IT team to install it.

  • Stays abreast with the latest SEO trends, ensuring that the audit report is error-free and relevant to the present times.

RoboAuditor Working

How a Digital Marketing Agency Used this Strategy to Generate 2X More Leads


Fractional CMO, a digital marketing agency used RoboAuditor to audit websites in parallel with their other lead generation activities such as writing Ebooks and blogs. It helped them to increase their leads by 400% and reduce their CPL by 75%.


If you want to give RoboAuditor a try, sign up for a free 14-day trial. We are sure, you will generate traffic and more leads within a few days, just like our client ZnetLive that generated 50+ leads within two days of using RoboAuditor!

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Global Seo, Lead Generation, SEO
We are about to move into the third decade of this century soon and one of the exciting things for businesses is that they have access to technology like never before. It aids them in their day-to-day operations, helps them deliver their best to clients and decides their future for them. And yet, the world for marketing agencies and digital marketing consultants is not without its challenges.

In the Marketing Agency Growth Survey 2018 report from HubSpot, 60% of the respondents stated that finding new clients is the biggest problem they encounter in growing their agencies. When asked what would they ideally like to invest in, in the coming year, 72% said that they would choose to fund lead generation initiatives.



Clearly, lead generation is the topmost priority for businesses. When devising lead generation strategies, there are three critical factors you must bear in mind.

  • The cost per lead (CPL) should be low
  • The offer you provide must be unique and personalized for every visitor
  • The effort to make the offer visible and actionable, should not be high

Among the many tactics, you can deploy to build a robust pipeline of leads, having your website perform at an optimum level is one of the must-haves. In this article we explore how, using a website grader, you can improve the SEO of your website, have it rank higher during searches and convert visitors into leads.

Working with a Website Grader

Website grader is an intelligent tool which provides a detailed audit of any given website. It ranks the website against key metrics including performance, mobile responsiveness, SEO and security. HubSpot has built Website Grader to aid its lead generation strategies. Another popular and highly effective website grader is RoboAuditor, a white label product that can be embedded into any agency’s website with a few simple steps.

RoboAuditor Working


A website’s popularity is not just about hosting valuable content and attracting the attention of the audience with creative design. It also needs to perform superior technically and a
website grader allows you to do just that. By using it to audit your site, you can then make improvements to get scored high by search engine algorithms and gain greater visibility during online searches. In other words, a website grader allows you to evaluate where your website is strong and what areas need improvement.


The proof that website graders really do affect lead generation lies in the numbers; HubSpot has generated millions of leads for agencies that use it. RoboAuditor has generated over 60,000 leads for more than 2,000 agencies across the world in the last 8 months alone.



Comparing a website grader with other lead generation tactics

There are a number of ways to convert visitors into leads. Ebooks, contact us forms, popup forms, and the website grader are the most effective ways of engaging with the audience.

Ebooks:  According to a HubSpot study, the popularity of the e-book is going down at a very tremendous pace across all demographics. This lead generation strategy was great till a few years back but not anymore

Cons:

  • Time is taken to publish a well-researched e-book: 90 Days
  • Cost to publish an ebook: $3000
  • Time taken to read complete e-book is very long. People now want microcontent.
  • Conversion is just between 1% to 2% and not more


ebooks-and-whitepapers-growthrobotics.com

Contact us forms: This is a must and is there on every website. Do you find it different anywhere? The conversion rate of a typical contact us form is < 1%. The contact us forms are not meant to generate Top of the Funnel leads.   


Popup forms: The increase in the popup blockers popularity and the strict guidelines by google clearly states that popup forms are annoying the website visitors.  They are not personalized and disturbs the visitor if he is looking for something important. With GDPR and the Push Notification popups already on your website, i am sure you too agree that it is annoying to have other one welcoming your website visitors.

popup box logo

Website grader: This is one of the best prospecting tool for a website and every website should have it. RoboAuditor is an embeddable, White Label SEO Audit Tool.

Pros:

  • RoboAuditor takes only 2 minutes for installation. Just paste 3 lines of code and it’s done.
  • Completely white label i.e. you will have your own branding on the report.
  • Move every lead directly to your lead management or email marketing systems with the one click integration options
  • RoboAuditor Browser extension helps your business development team to strike a conversation with the prospects instantly.

Conclusion

Digital agency websites need regular maintenance and improvements to allow their businesses to remain on top of their game. Rather than going in for a redesign of the entire site every few years, it makes more sense to keep analyzing the technical aspects of the website on an ongoing basis so that you can survive in the midst of the competition, keep pace with the technological changes and thrive in your industry.


To get a better sense of how a website grader works, and how it can really help fine-tune your website, positively impacting your lead generation efforts, sign up for the free 14-day trial of RoboAuditor, without sharing any credit card details, now.


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Global Seo, SEO, SEO Firm

People may not have a landline number at home these days, but everyone has an email id. Businesses do. Individuals do. Even universities and government agencies rely on email addresses to foster communication. Email subscription started gaining popularity in the 90s but even today, it remains one of the prime channels used by marketers to build brand awareness and maintain brand recall.

 

“Active email accounts are expected to hit 5.6 billion by 2019”  – Statista – 2018

 

Growing the list of your email subscribers systematically can help you maintain a loyal following, drive traffic organically to your website and increase the likelihood of product purchases.

5 Ways to Double Your Email Subscriptions

  1. Create a compelling offer

Static forms like ‘subscribe to the newsletter’ are too commonplace. Expecting such forms to work is probably going to end in disappointment as statistics show that submission of such forms is less than 3%. With the amount of effort and resources you expend in creating content, this is hardly the kind of result you want.

 

Instead, if you create a compelling offer, you will give the visitors an incentive to signup by providing them with something to enjoy immediately. This could be exclusive access to content, a discount offer or even a free ebook.

 

Make use of smart tools like RoboAuditor that have creative designs and layout you can choose from to personalize a signup form, enticing visitors to make use of a compelling offer. RoboAuditor works with the aim of generating more leads for your business by conducting a comprehensive SEO audit of your website and integrating with popular platforms like MailChimp, WordPress, and HubSpot.

Email List

  1. Reduce the friction to subscribe

Make it easy and simple for visitors to leave their email addresses. A form with too many questions to be answered can feel like an inspection of sorts and nobody likes the paperwork. Chances are the visitor will get turned off and decide to move on.

 

Signup forms must be simple and unobtrusive. The position of the form should not jar the actual scrolling or reading experience of the website. Experiment with different layouts, and elements.

 

Test different types of signup forms, from pop-up ones to buttons embedded within blog posts, to assess which ones are more likely to convert generic visitors to email subscribers. Keep the number of clicks that the user has to go through to get your offer to a minimum.

 

You may want to consider setting up a double opt-in form to weed out spammers or bots. Also, pay particular attention to CTA buttons which can have text varying from the usual ‘sign me up’ to more action-oriented ones like ‘get my 15% off’ or ‘get job alerts now’.


  1. Engage with new subscribers immediately

When someone has opted in to receive your content, you are still on top of their mind. This an opportunity for you to seal the deal even more strongly and yet, this is something not many marketers take advantage of.

 

You don’t have to wait for new email subscribers to begin engaging with your content only when you send out your next scheduled newsletter or email which could be days, even weeks away. Instead, what you can do is, send out a thank-you email or even another offer as soon as someone as subscribed to your mailing list.

 

Email platforms like MailChimp allow you to set up such emails which are sent to new subscribers automatically as soon as their email addresses are updated into the system. You can even get creative and offer additional content by getting your email subscribers to like your Facebook page or share it with another friend to unlock the new offer.

  1. Show signup options everywhere

Intuitively, you would think that the website is the only place for a signup form but this disregards the fact that not all your audiences are going to be frequenting your website directly and instead, you may have to direct them there. Make use of both, your blog posts and social media posts, to drive people to landing pages or newsletter signup forms.

 

You can even combine your forms with social proof to add weight to the value of the content. For instance, you can tout the fact that the visitor can join 30,000 other email subscribers on their weight loss journey and become a part of a large community who have been working towards solving just the same pain points as the visitor.

  1. Encourage sharing

Getting people to refer you and your content to others is extremely powerful. We tend to have greater faith in the recommendation of our family, friends and even influencers as compared to when the business tell us that what they are offering is helpful. Get your existing subscribers to share your newsletters or emails within their network and build your email subscriptions. This is also a great way for you to find like-minded prospects.

Do It Now

You will have to experiment with different layouts, CTAs and offers to see what maximizes email subscriptions. The key tactics or the basics still remain the same – offering valuable content, making it easier to signup and adding social proof – will generate not only a greater number of email subscriptions but also increase the engagement of the subscribers with your content and generate a loyal following.

 

RoboAuditor generates at least 4X more email subscribers Vs the Static Email subscription forms.


RoboAuditor

What email subscription methods have you tried in the past? What has and hasn’t worked for you?

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Global Seo, SEO, SEO Audit, SEO Firm, Website SEO

Until a few years ago, attracting traffic to the website was quite simple. You found high volume keywords for SEO, wrote content around it, promoted it on social media, grew your followers and subscribers, earned links, and used ad platforms to drive conversions.


However, the trend seems to have changed now.


In his presentation titled ‘The Next Era of Web Marketing: 2019 and beyond’, Rand Fishkin spoke the uncomfortable truth. He announced that the 2009-2016 ‘Inbound Marketing’ playbook has failed to generate the results that marketers were used to seeing until 3-4 years ago.

inbound marketing playbook
                                                                                   Source: LinkedIn SlideShare


Why is it happening?


Let’s focus on the two primary platforms that marketers rely upon for generating leads and growing business.

1. Social media platforms

For a long time, marketers relied upon Facebook to market their business. After all, the reach was good, and marketers did not have to spend a lot of money on marketing. Most of the traffic to the pages were organic. However, last year, Facebook announced the change in algorithms to make the platform less ad-driven. “I’m changing the goal I give our product teams from focusing on helping you find relevant content to helping you have more meaningful social interactions,” said Mark Zuckerberg when he announced the algorithm change. The change killed the organic reach. The organic reach to the business page had almost diminished to zero from 28% in 2011 to 0.5% in 2017.


Outbound Traffic
                                                                Source: LinkedIn SlideShare


2. Google Search


For a long time, marketers concentrated on strengthening their SEO and investing in Google AdWords to generate traffic to the website. However, for the first time last year, Google sent less organic traffic to the website by answering the questions themselves. Google is shifting from being a search engine that directs traffic elsewhere to the one that answers all the questions within the search results itself.

best seo practises

With so many changes happening in the algorithms across different platforms, marketers have to think of ways to generate website traffic and convert them into subscribers. Also, it’s important to build a strong lead magnet


Marketers must stick to the basics.


What does that mean?

Rand Fishkin advises marketers to make their website and email list the center of all digital campaigns. 100 true fans are better than 100,000 visits, he says.

digital campaign

Source: LinkedIn SlideShare



How do you get your fans?


1. Focus on generating visitors to your website


Generating visitors to your website can be a challenge especially when the organic reach is limited. How will you make people aware of what you do if they do not visit your website? There’s a simple solution to it. Focus on addressing their pain point first.


For example, if you are the owner of a digital marketing agency, you know that optimizing the website for the search engine is their primary concern for every business. You can address this problem by giving your prospective customers a reason to visit to your website and giving them an option to get a detailed SEO audit for FREE.


That’s how Hubspot and Neil Patel generated traffic to their website earlier. While HubSpot’s Website Grader is now a separate tool, Neil Patel’s SEO analyzer is still a part of his popular website.


Recently, Fractional CMO, a digital marketing agency did a similar thing to differentiate themselves from the other players of the industry. Instead of talking about themselves or their services, they gave the visitors the option to self-assess their website for free.


By adding a White Label SEO Audit Tool, Fractional CMO was able to increase its leads by 400% and save their time on creating lead generating assets such as blogs and ebooks.

Digital Marketing Agency

Once you show your value to the visitor, they will be compelled to revisit your website and engage with you further. That’s how great websites like Canva and HubSpot do. They show you the value of their offerings on your first visit, engage with you further to build your trust, and eventually make you their fan. It’s the best way to find high intent prospects and get referrals without spending too much money and efforts on generating leads.


2. Build your email list


The second suggestion by Rand Fishkin is to build the subscriber list, or in other words, the email list. Email marketing completed 40 years recently, and though people believe it to be dead, the fact is it is still relevant.


According to Statista, there are over 3.7 billion email users currently, which is set to grow to 4.3 billion users in 2022. Emails are the best way to build trust with your prospects and customers as it is a direct communication from you.


By developing an email list, you can engage with your prospects in a more personalized way. From sending them weekly curated content to offering special discounts, you can offer a lot of value to them and show them the benefit of engaging with you.


The challenge though is to get people to share their email IDs. There are several ways in which you can build an email list.


Some of them are age old techniques like: you ask your blog readers to subscribe with their email IDs to receive future content from you and some are time taking and expensive ones like: create gated content such as ebooks and whitepapers, which can be accessed only after the personal details are shared.


However, most people are wary of sharing their email IDs to avoid receiving unsolicited emails from companies. If you want your visitors to share their email ID voluntarily, you need to build trust with them. And that’s only possible when they see value in what you offer.


Let’s go back to Fractional CMO’s case study. Fractional CMO gave the visitors an option to audit their website for free. To receive the website audit report, the visitor had to enter their website’s URL and the email ID.



That’s how Fractional CMO built their email list and later converted them through lead nurturing.


So, find a ‘Do It Yourself’ kind of a tool that will not just keep your prospects on your website for a longer time, but also prompt to share their email ID voluntarily.


How to begin with the process of retaining visitors on your platform?


What value your website visitors will get if they come to your website? For ex: If you run a digital marketing agency, an seo audit makes a perfect sense.


However, if you want to generate leads like Neil Patel and HubSpot, you can begin with a white label SEO tool. RoboAuditor is a white label SEO tool will allow your visitors to audit their website for free and get the report of its performance on their email ID within minutes. It’s that simple!



Some of the best features of RoboAuditor


  • The SEO audit report should is white labeled in the real sense, i.e., the report has your logo and not that of the tool provider but of your business.


  • Ability to integrate and send the leads in real time to the right marketing or CRM systems like HubSpot, MailChimp, Salesforce, etc.


  • RoboAudito gives a detailed SEO report with more than 70 parameters covered. It is one of the few reports where the exact line of code or image is also shown up in the report.

  • Most importantly, the tool should be user-friendly. It should not need a specialized team to install it. It should be easy for anyone to install. Tools such as RoboAuditor are easy to install. You just have to embed code on the website, and your audit tool is ready for use!

  • Able to show the Technical SEO audit report in any language you wish too. Yes, You can show RoboAuditor SEO Audit report in more than 6500+ languages.


RoboAuditor Working

If you want to give RoboAuditor a try, sign up for a free trial. We are sure; you will not be disappointed with the results.


These two tips will help you get started with forming a fan base. Once your fan base is built, it will be easier for you to generate more traffic and leads for your business without having to rely on social media and other platforms that can become unpredictable with the change in algorithms.

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