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Global Seo, Lead Generation, SEO Audit, SEO Audit Checklist, Uncategorized, Website Audit

Before getting into the need of having White Label SEO Audit Tool in your kitty, let us understand what this term ‘White Label SEO Audit Tool’ actually means!!

 

An SEO Audit Tool is like what a thermometer is to a doctor. It helps the marketers know the health of a website in just a few seconds.

 

White Label is all about making website health report (popularly known as Website Audit report or SEO Audit Report)  as yours i.e. without any third party branding 🙂

 

Every Agency which works in the field of inbound marketing, website design or improving business through digital channels,  do SEO Audits / Website Audits of the client’s website multiple times to make sure the best practices of On Page and Technical SEO are followed.


Now as we have a brief idea of what White Label SEO Audit Tool is all about, Let’s understand how it can help marketers and digital agencies in improving their business.


What Makes White Label SEO Audit Tool So Important !!


1. Start Generating Leads Now:


As a business owner, you, of course, want to have a lot of leads and keep your Top of the Funnel full :). Gated content is a great way of generating leads but it needs at least a couple of months and a team of 4 experts (content writer, graphics designer, website expert, SEO expert ) to make a wonderful ebook or a white paper. (you can find a detailed blog on this topic herethis where White Label SEO audit tool comes handy.


With RoboAuditor,  you can embed the SEO Audit Tool yourself by just adding a couple of lines code on your web page and start generating the leads from day 0 onwards. Now you no longer have to wait for months like you do for your gated content.






2. Reduce Cost per Lead:


Lets us first understand what Cost per Lead exactly is!


Well, Cost Per Lead (CPL) is the total cost which is induced while developing, publishing and sharing the offers amongst various channels to that of the number of leads generated.


It’s always essential to differentiate the costs over different offers so that you can know which offer or content gives more profit, in short, it is generating clients at a much lesser cost.  


Consider this example, now suppose your marketing team spends around $1000 to generate say 10 leads, the cost per lead would become $100. But now you increase the sales by doubling the number of leads to say $20 and spend same $1000 but now your cost per lead would come down to $50. This sounds amazing, isn’t it?


An SEO Audit Tool reduces your cost per lead by more than 75% if it’s executed properly.


With the money you save on the lead generation, you can have drinks with your team (every week 🙂 )




3.More Personalized Content:

        
White papers and e-books provide the users with detailed information, but they do not focus on particular information which your prospects would be looking for.


A recent study by Hubspot shows that the long form of content i.e. ebooks, white papers etc are least popular among all age groups across the world.





For Example, you wrote a wonderful ebook on SEO Audit Checklist, but your prospects still have to digest this information and apply it to the website manually and then analyze the output.


wouldn’t your prospect be super happy if you directly give do the SEO audit and give the exact pointers which should be work upon? Of course, yes. The prospects would love this. That’s exactly what your SEO Audit Tool should do.


4.Immediate Actionable Insights:


Actionable Insights can be defined as an analytical result that provides sufficient data to the organizations and managers to make an up-to-date decision. In short, it is about giving the right recommendations based on a certain logic.


Who doesn’t love recommendations? If an SEO Audit Report not only tells me the issues but also tells me what to do to fix it, would I love it? Of course, I will and I am sure same is the case with most of the business owners worldwide.


An SEO Audit Tool which not only gives you the list of issues but also the recommendation on how to fix it would make the real difference. RoboAuditor provides detailed recommendations based on the website audit information.


5.Make your Sales team look awesome before clients:


As a business owner, wouldn’t you would want to look the best for your clients? This can only be possible if and only if your sales team has done a proper research about the clients.


Wouldn’t it be awesome if your sales team walks into a client meeting with a comprehensive website audit report (with your business branding of course) and start the discussion from there? This, for sure will leave a good impression on the client and your agency will have an extra edge to win the deal.

Conclusion:

 

SEO Audit Tool is one the best lead generation tools your business should invest it. RoboAuditor is the only White Label SEO Audit Tool which not only provides downloadable comprehensive SEO Audit reports but also lets you Embed the SEO Audit tool on to your website in just a few clicks.

Start Using RoboAuditor today and automate your agency’s sales and marketing.

 

 

 

 







 

 

 

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Global Seo, SEO, SEO Audit, SEO Audit Checklist, Uncategorized

Before getting into how to perform SEO audit lets us first understand what exactly SEO Audit is!

There are around 140,000 websites created every day and on an average Google processes around 40,000 search queries per second which means over 3.5 billion searches per day- that’s a lot.

So being on Page 1 is very critical to generating business from online channels.

But now the question arises- How do you land on Page 1?

Well, there are various factors which decide your position on Page 1, and to check these factors it’s important to perform an SEO Audit.

An SEO Audit can be termed as a process of analyzing the search engine compatibility of a website on various parameters.

In other words, it’s about knowing the strengths and weaknesses of your website on a list of best practices laid by popular search engines like Google, Yahoo, and Microsoft etc.

Now, since you have a gained a fair idea about SEO audit, let’s get started.


Key Parameters for SEO Audit:


There are more than 100 signals/parameters which popular search engines like Google looks while ranking your website.


Interesting Fact20% of the SEO Parameters make an impact of more than 80% on your website.

Sounds quite interesting, isn’t it?

Let’s have a detailed look at these parameters


Check the Title Tag:

A title tag defines the title of a webpage; it is used in the HTML code. For instance, if you were searching for SEO on Google, then these are the results which search engine might come up with. The clickable headline for a given result is the known as the title tag.


                         

The title tag not only specifies the heading of your webpage but also gives a brief portrayal of the content of the page.


Title tags play a critical role in determining the ranking of your web-page as they are significantly displayed on the SERPs (Search Engine Result Pages).  Also, when your webpage is shared on social media, the title tag is displayed as an anchor text.


You should always check and make sure that your title tag is not very long and should not have more than 70 characters. Always try and use the long-phrased keyword in the title tag and most importantly the title you choose should be according to your page.


Check for Meta Description:

The meta description tag gives a brief summary of the content present on your webpage. It gives an outline to the readers about what the page is exactly about. The Meta description appears right below the title tag.


It acts as an advertisement for the readers. A good, precise and relevant meta description can help you increase users click through rate.

                       

Although, Google algorithm does not consider meta description as a parameter for search result rankings but meta description is an important aspect of your SEO audit since it gives a clear picture to your visitor about the product/service they can expect from your website. A proper meta description will ensure more people are able to buy your product/service which in turn boost your ranking.


The social media networks, define the posts based on the meta description. If the meta description is not defined then social network by default display the first two lines as a description for your web page. So always include a meta description for your webpage.


The meta description gives actual meaning to your website. It should not have more than 320 characters and should be in active voice. The meta description should always be unique and make sure it has structured content with your focus Keyword, this will help your site links to be automatically shown in SERPs.

 

Check for Heading:

As it is said the first impression is the most important and ever-lasting impression and I am sure you would like to give the best impression to your website visitors.


                                              

The first line mentioned here is the Heading of the webpage.

A good, crisp, clear, short heading is the best option to get the interest of the website visitor. It’s about explaining what all you do in just a few words.

 

Mobile Responsiveness:

Mobile responsiveness means that your website is designed in such way that it adapts itself to any kind of screen be it- phone, tablet, desktop, laptop or anything.


With the rapid growth of smartphone usage, the website traffic has significantly been changing over the years. More than 50% of the users surf the sites through their mobile phones and also one-quarter of the online searches are mobile-based searches,  so it is important to have a website that adapts and looks good on all devices regardless of its shape and size.


                                                                   

It is very important that your website is mobile friendly as it is one of the ranking factors. Also, complete mobile-friendly pages are given more traffic by Google. So make sure you have created Accelerate Mobile Pages (AMPs) for your website.

Page Speed:

The page speed signifies how quick the visitors are able to see the content, images of the page and interact with it.



 

Page speed is one of the important factors to attract more traffic and conversions on a landing page.

 

As per the researchers, it is believed that in just 5 seconds, the online buyers close the landing page. So it is important that the pages you create are faster which in turn will help you get more sales, leads, and traffic. Pages which have a long time generally have higher bounce rate too.


Make sure your website always loads faster than your competitors.

Links:

Hyperlinks commonly known as Links are present on most of the WebPages and allow you to hop to a new page consisting of the reference data when you just tap or click on them. You can attach links to images, HTML elements or texts.


You can provide internal as well as external links on your website (i.e. within your webpage or to the other WebPages). More number of quality links on your website can help in attracting traffic to your site, which can help you increase your rankings.


Google and other search engines give due credits for your links, so include an accurate amount of links on your website/page.


Make sure you put proper internal & external links on your website. The links should not be broken.

 

Structured Data / Snippets:

A structured snippet commonly known as a rich snippet is the additional information that is present just below the search results. It briefs the users about the link and content provided in the link. That additional information can be ratings of the products/services, date of issue of the articles, etc.


Snippets quickly draw the user’s attention. They are the only way in which your webpage can standout against the different competitors.  


                                               

For instance, when you want to buy a book online you choose it probably on the basis of better rating. Same is the case with your users they check the ratings and only then opt for your website.

 

How to check all the above parameters in < 10 mins?



If you do it manually, it might take hours and you might not also get the recommendations/list of action items to fix the issues.

RoboAuditor is an SEO Audit tool, which can do the audit on all of the above-mentioned parameters and many more ( more than 70 Parameters) in < 60 seconds.

With RoboAuditor, you not only get a comprehensive SEO Audit but also White Label Audit Reports and also White Label SEO Tool (Lead Gen Tool) which you can embed on your website and let your website visitor do their audits by sharing their email address with you.
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SEO Firm

One factor that differentiates a good agency from a normal one is the way you present your services to your prospect. If you talk about services that almost every agency provides, chances are your prospects may close the dreaded red-coloured cross button of the tab and go to the next website.


However, if you show your prospect ‘HOW’ your services can help them identify and solve their pain points, chances are you will stare at a potential increase in the number of leads by 4x times. After all, your prospect has visited your website in a bid to find a solution to their problem. So, a preview of ‘WHAT’ you can do to solve their problem will help them to take a decision quickly.


There are several ways to show your clients the potential of your services. If you are an agency that offers SEO services, then you can use the four tools that we are going to discuss in a bit to generate leads, convert them to clients, and increase your profits.

Let us look at each of these tools in detail.


Four Super Good SEO Audit Tools for Your Business

Different SEO tools serve different aspects of SEO. As an SEO agency, you would require these tools to help you provide a comprehensive SEO solution to your customer.

We have shortlisted four important SEO audit tools that will aid you in identifying the pain points of your prospects and provide them with actionable SEO insights, which will prompt them to visit your website again and eventually convert into a customer.

# 1 – SEM Rush for Keyword research and ranking


SEM Rush helps you in identifying keywords that can be used to improve the ranking of the website. You can use this tool to help your prospects identify keywords related to their industry that have made their competitors and industry leaders rank high in Google and Bing results.

For example, if the prospect belongs to the shoe manufacturing industry, SEM Rush will help you identify the keywords that work well in the industry. You will also find extended information such as cost per click (CPC), the number of trends, and ad copies for the term through the tool.

semrush

Through SEM Rush, you can suggest your prospect about the keywords that they can use to improve their ranking. It will help them plan their content accordingly. The price of the tool begins from $99.95 per month!

# 2 – Ahrefs to check backlinks


We cannot stress enough about the importance of backlinks in ranking a website high on search pages. If you want your customer’s webpage to rank higher, then Ahref is your go-to tool. Ahref’s Backlink Checker analyzes backlink profiles and identifies link opportunities.

ahrefs

It crawls a mammoth volume of 6 billion pages every day and updates the backlink index every 15 minutes, which means you can find new backlink opportunity instantly. Another important feature of Ahref is it performs backlink research that compares the profiles of your client with their rivals.

So, it provides you with a list of domains that link to the competitors but do not link to your client. It provides you with a good opportunity to suggest to your clients about backlink opportunities and help them build a stronger backlink profile. The price of the tool begins from $99 per month!

# 3 – BuzzSumo to research and plan content ideas


Cliché as it may sound, but we cannot deny the fact that content is the king! You may know that Google changes its search engine algorithms several times in a year. However, with good content, you can be assured of establishing a significant place in the search engine ranking.

The most difficult part of writing content is the idea generation part especially at a time when companies have to churn out new content frequently as a part of their content marketing strategy. How do I find a new topic every week is a constant question that the content team finds itself asking. You can help your client find that by using BuzzSumo.

buzzsumo

You can use BuzzSumo to research and identify content that your client’s audience will resonate with, focus on the right social media channels, and identify topics, length, headlines that could work best in the client’s industry.

One of the most interesting features of BuzzSumo is ‘find influencers’, which helps you in finding the influencers in your client’s industry and reaching out to them as a part of content strategy. The price of the tool begins from $79 per month!

# 4 – RoboAuditor for lead generation


Do you remember what we said about showing ‘HOW’ and ‘WHAT’ you can offer to your prospect, in the beginning of the blog? Well, just to reiterate, as a first step of generating leads, you have to provide actionable solutions to your prospects instantly to win their trust (in your case, their e-mail id).

RoboAuditor helps you do just that. If you have used Hubspot’s Website Grader or Neil Patel’s Website Analyzer, you would have noticed that it provides you with an instant report on your website’s optimization on entering the URL. This helps you identify the areas of improvement and work on it. RoboAuditor works on a similar premise, but with an added advantage of White label SEO services.

roboauditor-setup-guide

You can use RoboAuditor to analyze your prospect’s website and provide them a report on optimization within 60 seconds! The best part is while RoboAuditor generates the report; you can send it to your prospect in your agency’s name.

You do not have to spend the huge amount of money, resources, or efforts on preparing whitepapers or e-books to generate leads read more about this on our blog post on how to generate leads without e-books and whitepaper. It is simple to integrate it with your website (all you need to do is embed the code on your website) and can help you generate more leads compared to other channels. The tool is free as it is in BETA version.

How to select the right tool?

While you can use all the four tools along with content marketing strategies to attract, engage, and convert the leads into clients, we recommend that you determine your business goals before selecting the right tool.

For example, if your objective is to generate just leads, then RoboAuditor is enough to meet your objectives. However, if your objective is to generate leads and give a glimpse of how you can provide content ideas to your customer, then you would require RoboAuditor and BuzzSumo to help you achieve your goals.

We recommend that as a first step, you can use RoboAuditor to generate leads and then follow it up with other tools once they are converted.
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Lead Generation

When Formstack – a data management company specializing in online forms, surveyed 400,000 users to understand the conversion of contact forms, they realized that only 3% of the users filled the form. It was even worse for digital agencies with only 1% of the users filling the form.


This was a surprising trend considering that for long, marketers have considered forms to be the best method to generate leads. They use forms to gate unique and well-researched content such as the ebooks, and white papers and use the information entered by the lead as the first point of connecting with them. We are not undermining the potential of the form. Of course, it is still one of the widely used strategies to generate new leads.


However, there are many reasons why contact forms are dying a slow death


Time-consuming:
Forms could be a good way of collecting information, but people find it tedious to fill long forms with the endless number of questions. It becomes a time-consuming process especially when your leads are hard-pressed for time.
 

Intrusive format:
In a bid to get more information, some forms have fields that ask people to enter personal details income details or social number. This could become intrusive especially for people who are uncomfortable sharing such details on a public platform even when the website looks secure or has a trust seal.


One-way communication: The decline in the popularity of static forms is it’s a one-way and impersonal form of communication with the lead. Once the lead fills and submits the form, there is no action from either side until the sales representative calls them. The lack of action and the uncertainty of having a conversation are some of the reasons that discourage prospects from filling the boring static contact forms.



Rise of the bots and interactive forms


The decline in the static forms, however, has led to the rise in popularity of bots and interactive forms.


Take Drift for instance. The leading conversational-marketing platform recently replaced its forms with live chat and chat-bot campaign.  The approach was meant to make content free, but most importantly, to convert leads quickly through two-way, live interaction.


The two-way communication enabled interested leads to resolve their queries real-time instead of waiting for an e-mail or a call and take a decision quickly. The result? Drift was able to increase the number of leads by 15% and drive the business by 50%. It led to a higher conversion rate compared to the form method that has a slow response time.


Another method of lead generation that has taken over the static form is the interactive form.  These forms are usually found on financial websites. For example, you may have answered interactive questions on budget, monthly income, and family details to find out your eligibility for availing the loan.


Once you fill the interactive form, the tool automatically calculates your eligibility and tells you the exact amount that you can avail. This method of filling the forms and the immediate solution provided by the tool keeps the users engaged and boosts the process of lead generation.


Tools – the third and effective way of generating leads


Sure, bots and interactive forms are a great way of generating leads. But, marketing agencies are slowly warming up to the idea of creating customized tools to generate leads. These tools are specifically created to provide solutions to specific problems of the prospective lead in a click of the mouse, and then push them down the sales funnel. Take, for instance, RoboAuditor’s  SEO Audit Tool

It can be plugged on to any website in just a few minutes. Any website visitor can just enter his domain and email address to generate a detailed SEO Audit report along with actionable insights.

This way, the digital businesses not only start generating leads but also leave a very good impression on the lead’s mind.

RoboAuditor helped businesses like Znetlive generate more than 400 leads in just a couple of months. The interesting part here is that these SEO Audit Tools starts generating leads from day 1.





What makes these tools a popular means of generating leads?


Immediate insights:
When a prospect comes to the website to get a solution to their problem, the free tool available on the website gives them an insight to their problem in just a click of the mouse.

 

Personalized solutions: When a prospect enters the URL of their website or a heading of their blog, they are assured of receiving personalized solutions on areas of improvement rather than a generic solution. It helps in building the trust with the client and prompts them to visit the website repeatedly for more personalized solutions.

 

Solutions worth hundreds of dollars delivered free of cost: Companies usually spend hundreds of dollars to get their websites analyzed, however, with tools like website grader and Growth Robotic’s RoboAuditor at its disposal, companies can get a similar kind of report free of cost.

 

Actionable insights: Unlike ebooks and white papers that provide theoretical knowledge on industry trends and the challenges faced by the companies, tools such as website grader and RoboAuditor provide practical solutions to address specific problems in the website. This makes it simpler for the organization to prioritize and fix the problems immediately.


With so many benefits of using a tool, the prospect does not mind sharing their e-mail ID with the agencies, which they were hesitant to provide earlier. This is a positive trend by itself considering that the agencies can now focus on converting the leads rather than generating them.


It is also a better method of engaging with the leads considering that organizations look for more actionable insights than generic solutions provided by gated content such as ebooks, which are useful but do not address the problem of the prospect immediately.


Conclusion:


We strongly feel that in the year 2018, we will see an immense rise in the popularity of the chatbots, calculators and interesting tools like Coshechdule’s Headline Analyzer or RoboAuditor’s White Label SEO Audit Tool




 



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Lead Generation

According to a recent Digital Agencies survey by Hubspot, out of the top 5 challenges, three which caught my attention are 

 

  1. 60% of Agencies have the problem of Finding New Clients 
  2. 34% of Agencies have the problem of maintaining profitability 
  3. 29% of Agencies find it tough to maintain Cashflow 



All the three problems mentioned are inter related with respect to the Sales and Marketing aspects of an agency. The Mathematical formula for a Profit/Loss calculation is 

 

Profit/Loss = Client Retainer – (Marketing Costs to acquire lead + Sales cost to convert lead into a client + Operational Costs)

 

In the above-mentioned parameters, Client retainer is a straight forward number and same is the case with Operational Costs & Sales cost to convert lead into a client. 

 

The most complex number to derive is Marketing Costs to acquire leads as it is spread across multiple channels. This cost is also called as Cost Per Lead. 

 

Let’s understand Cost Per Lead in detail: 

 

What is Cost Per Lead: 

 

Cost per lead is the total costs incurred for preparing, publishing and sharing the offers across different channels to that of the number of leads generated. 

 

It is very important to segregate the costs across different offers so that you know what type of content / offer is more profitable i.e. generating clients at a cheaper cost.

 

Calculating Cost Per Lead across the different channels and then measuring it with the client’s retainer and other operational costs will lead to know the exact profitability. 

 

Let’s take an example. Marketing team has spent $1000 and generated 10 leads, the cost per lead will be $100. Now, if the agency plans to increase its sales by doubling the number of leads to $20, and wishes to keep the marketing spend the same (i.e. $1000), the cost of lead will come down to $50. That’s awesome right J

 

Key Channels of Lead Generation for Agencies:

 

There are primarily two ways to generate leads –

 

  1. content marketing for organic growth
  2. paid search strategy.

 

Let us look at the table below to understand the cost per lead of these strategies over a period of two-three years for a large number of businesses world wide.


The above table implies that content marketing could be a better way of generating leads at a lesser cost. It could be a relatively slower method of building the base with the customers, but through consistent messaging, it becomes more effective than paid search.

 

There are several channels within content marketing used to generate leads, and the cost per lead differs for each of them.

 

According to the same research as mentioned above, the cost per lead for search engine advertising could cost $60, while the cost per lead for social media marketing costs around $27 per lead. 

 

Where is the Problem?


If the costs of leads are the ones as mentioned in above table then every agency will be profitable.

Problem 1:

The whole calculation is distributed into a period of three years. If you roll it back into Year 1, the cost per lead for content marketing is more than $250. Now that’s a lot of money because not every lead converts into a client.

 

Problem 2:

 

On an average, it takes around $3000-$4000 to create a lead generating gated content (we are considering all the related costs like the tools required to host, content writers, graphic designers, SEO for content etc.)


Problem 3:

 

The time it takes to write this form of long content is a minimum of 3-4 months.

 

Problem 4:

 

There is hell lot of interesting marketing content out there written by industry leaders like Hubspot, Neil Patel, Moz etc. It becomes very tough to find the right idea to write a long form content.

 

Don’t get us wrong; we are not undermining the value of content marketing or paid search in generating leads. These are some of the best options for generating leads.

 

Interactive Forms – Effective channel to reduce cost of Leads by 10 times and more

 

The Marketing Industry leaders like Hubspot, Neil Patel are effectively using this strategy to generate thousands of leads.

 

Website Grader has generated more than 4 Million leads till date for Hubspot




SEO Analyzer tool is generating more than 72000 leads every month for Neil Patel.




You can also follow the same lead generation strategy with white label SEO audit tools.

 

 

RoboAuditor – A white label SEO audit tool not only lets you embed the SEO audit tool on to your website to generate leads but also lets you download white label audit reports to share you prospects and move them down the sales funnel.


 


Advantages of White Label SEO Audit Tools



1.Start generating Leads Today:


 Embedding SEO Audit tool is very easy. Just add the couple of lines of code on to your web page where you want to display and start generating leads from day 1. Don’t wait for months like you have to do for your gated content


2.Reduced Cost of Lead:


 As the cost of tools is very minimal (around $19 – $99 per year), the total cost of lead generation is very minimal i.e < $


3.Personalized and Actionable Content:


Your prospects will love to read the content as it is utmost personalized and actionable SEO Audit for his own website. Your prospects would love it.

Conclusion:


It is very important for every agency to reduce the cost per lead as much as possible to remain profitable in the business as well as generate more leads.

 

As a CEO of your agency, you have to get the right balance of using content marketing, Paid Marketing and White Label SEO Audit tool like RoboAuditor to keep costs low and remain profitable. 

 

 

           

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SEO

Search engine optimization (SEO) is a massive field brimming with a multitude of variables which affect the rankings of a website on the search engine result pages (SERPs). Since better search engine rankings translate into higher website user traction and greater profitability, the competition between various web pages vying for the top spot is brutal.


Moreover, organic search traffic is critical for growing a business, since it accounts for more than half of the overall site traffic, on average, as compared to only 5% from social media.


To help your website attain the coveted top position, you need to conduct a thorough evaluation of all the elements that contribute to a high search engine optimized site.
keep reading

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Website Audit

For a very long time, marketers have been relying on e-books and whitepapers to generate leads for their agency. In fact, according to Pricewaterhouse Coopers, the total revenue generated from e-book will reach $8.7 million by 2018.

It’s a simple process of generating leads, where people interested in reading the e-book or the whitepaper enter their e-mail id and contact number in the form, which is later used to contact them. However, it does not stop at just generating leads.

The demand for long form of content i.e. eBooks, white paper is going down tremendously.


ebooks-and-whitepapers-growthrobotics.com                                                                          Hubspot Research


E-books and white papers help in establishing you or your agency as marketing thought leaders and influencers. A case in point is LinkedIn. As a marketer, you might be aware of the different types of e-books such as the content marketing toolkit and the sophisticated marketers’ guide to content marketing that LinkedIn produces at regular intervals.

These guides have successfully helped LinkedIn to establish itself as frontrunners in content marketing, and have acted as a base to push the subscribers down the sales funnel.

There is, however, a flip side to creating e-books and whitepapers

1. Spend on efforts: Let us admit it; we cannot merely duplicate the content used on the internet to publish an e-book or a whitepaper. The content has to be original and a result of our observations, market research conclusions, and expert opinions. It takes a lot of efforts in terms of time, resources used to get original content, and the cost spent on sourcing them.

2. Escalated cost and a slow process: There is a lot of efforts and money spent on creating a single e-book or a whitepaper. Creating a single e-book or a whitepaper can take at least 2-3 months and cost more than $1000 – $3000 each. A huge amount of investment goes into creating them, which may not be a good strategy if you are a small or medium-sized agency.

3. Late results: While, e-books, and white papers may build your credibility as a thought leader in the long run; it will not show you immediate results. For example, while people may provide you with their contact details, you cannot say with certainty that the leads will convert into a potential customer within weeks. You need to prove yourself constantly as a thought leader to win the trust of the leads before you convert them. So, if you are looking for immediate RoI, e-book and whitepaper may not be a good marketing strategy. A slow and steady strategy, it will help you win the race, but not immediately.

4. Slow impact in this fast-paced time: We live in a time where one cannot retain information or pay attention to anything beyond ten seconds. It is observed that the demand for e-books and whitepaper has reduced to a great extent due to its inability to hold the attention of the audience. So, no matter how informative and well-structured your content, it may not be useful to your entire potential customer as they are on a lookout for actionable insights and not theoretical nuggets alone.

Sure, if you have, a team dedicated to doing this exercise and if you are willing to spend thousands to do it, an e-book is certainly a good method to generate leads. However, if you are looking at generating leads cost-effectively and easily with immediate results, then you need to look at more fast-paced alternatives.

One of them being the white label SEO tool


Do you know the one thing that catapulted Hubspot and Neil Patel to success is their Website Grader and the SEO Analyzer tool respectively? Well, we do not promise that white label SEO tools will bring your agency on par with HubSpot or Neil Patel, but what we can say with certainty is that you will be able to generate more leads at a price that is way lesser than creating an e-book or a whitepaper. Let us delve more into this option.





To begin with, let us understand what white label SEO tool is


White label SEO Tool has two aspects to it.

1. Embedding the Audit Tool on your website and blogs wherein the prospects can enter the domain and get the website audit results live. Yes, it’s true and it’s possible 
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2. Downloading the Audit report in your own branding and sending it to the prospects and make them feel special. There are a lot of tools which does the second part but there are very few tools which do the point 1 & Point 2 together and one of them is RoboAuditor.

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How does it help your agency grow?


1. Generate leads quickly:
Companies like to see actionable insights that can be executed immediately to optimize their website and generate more traffic. By giving them an in-depth report on their pain points, areas of improvement, and areas where they are good, in just a click of the mouse, you are able to build your credibility immediately as well as generate and convert leads at a fast pace.

2. Reduction in cost per lead: Conventional methods of generating leads such as newsletters, direct response mailers, and reward programs cost a lot as there are multiple resources and touchpoints involved in building the trust and engaging the lead. With white label SEO, you can reduce the cost per lead to a large extent by providing what the customer wants almost immediately.

3. Drastic reduction in operational costs and quick RoI:  Unlike other content marketing strategies that require you to spend money and resources for continuous visibility and engagement, white label SEO tool does it in just a fraction of the cost and helps in increasing the ROI multi-fold through its immediate solutions.

Do not undermine the importance of Content marketing strategies


While we do encourage you to use white label SEO to generate leads and grow your business quickly, we also recommend that you include content marketing as a part of your marketing strategy. HubSpot and Neil Patel use a healthy mix of content marketing such as e-books, videos, and blogs to share knowledge nuggets with their audience and white label SEO tool provides them solutions to improve their website’s SEO.

This mix of strategies will help in creating a holistic approach and building your credibility as a marketing expert, which is very important to generate and convert the leads.

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SEO

When Google PageRank was created, it opened doors for the search engines to capitalize on search methods. A web page is essential to a user – based on interests, business or attitude. On the World Wide Web, there are thousands of web pages with varying significance for one person or another.


Web pages are designed in a way that they are ranked based on their significance to their target audience. Thus, when Larry Page and Sergey Bin invented Google PageRank, they created a world of endless possibilities where search terms can have an impact on your business.

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SEO

Every business be it big or small knows the importance of coming on page 1 in google search results. The other great thing is that they all know it can only be possible through SEO.


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Don’t you think this is the best time to start your SEO Service business? Indeed but SEO agencies have a lot of competition due to the demand for this service all over the world.

We have interviewed a lot of SEO agencies and took out the best 5 ways to generate leads at a very low cost per lead. Let’s move on!!


1. Referrals


It’s the oldest trick in the book. The best of clients come from friends, family or existing customers. It is human nature; if someone refers us a product or service, we are more likely to trust that referral.

On the other hand, it is your responsibility to give 100% to each of your clients. Otherwise, you will not get good referrals. If you have a reputation for dealing diligently and carefully with clients, people will be happy and refer you to others.

SEO agencies must work for several months before their efforts come to fruition. During this period, your services and customer helpline is the key to keeping clients glued.

When you start out, it is essential to pitch yourself to everyone and grow through referrals. Once your business is established, you can earn more clients through marketing.

2. Cold Calling


Cold calling is an old sales tactic which is still used today. It can be defined as calling on the prospect without prior appointment. Cold calling potential candidates can be tough and challenging. The whole process of cold calling is complicated, especially if you haven’t mastered it.

 

The best way to go about this is to offer something in return when you approach a potential client. Your pitch should be refined to capture the attention of a prospect and then the game is yours.

 

The more guest blogs you write in high authority publications, the more link juice your site will receive from these sites. That’s one way to establish a credible reputation.

 

Create a double pitch and master the art of delivering that pitch everywhere. If you are a startup which needs funding, make copies of your presentation and carry it anywhere with you on your phone, tablet, laptop, etc.

 

You must be ready to pitch it to a prospect whenever the opportunity arrives. Passionate agency owners are always on a lookout to present their ideas to a businessperson who is having troubles with their brand’s online presence.

 

According to Neil Patel,


"The best way to get companies to pay you six figures is to give away the farm. Within your proposals, you should have one section that breaks down everything the company is doing wrong, how they can fix it, and what it would cost for you to fix it."

3. Content Marketing


It is a technique to construct and spread relevant content to attract a targeted customer base to drive profits.

 

Content marketing focuses on content creation and distribution. It’s also somewhat like cold calling and takes time to show results.

 

The first thing your agency should do is to create a blog section on your website where you provide unique information to your prospects.

 

Many developed organizations and businesses keep an active blog to keep their clients, and daily readers informed about recent happenings in the SEO world. Here are 10 content marketing tools you can use to boost your SEO.

4. Email Marketing


Email marketing is one of the best ways to attract new customers and maintain good relations with existing ones.

 

You can combine email and content marketing to bring new leads to your website. You can send out newsletters via emails carrying a bit of information from your blog and a roundup of your services.

 

Customers are more likely to open emails that are personalized. Email remains one of the most low-cost internet marketing technique that generates the highest possible return on investment.

 

With email marketing, you can also interact with your customers. Send them birthday messages, offer them promo codes and special discounts. They will be compelled to come back if you segment your audience based on their interaction with your website.

5. Process Automation


Companies gain exponentially from process automation. Automation is the use of technology to create processes that replace human effort. SEO firms can leverage automation by offering:

1. White Label SEO Tool
2. Automatic lead capture


i. White Label SEO Tool


SEO audit tool is the first automation required for SEO firms. Since the starting step for any project in SEO is SEO audit, automating the audit process with a tool is considered critical.

 

With a White Label SEO tool, it becomes effortless for SEO firms to analyze the current state of SEO for their customers. You can also generate white label SEO reports and send to your prospects for free.


White Label SEO | RoboAuditor

White Label SEO Report | RoboAuditor




A free trial gives a part of your service for free, and clients who wish to do business with you can gain firsthand experience of your efficient service. An SEO audit tool analyses any website on various parameters and generates an SEO audit report with actionable insights.

ii. Automatic Lead Capture


We know that leads play a very critical role in growing an SEO firm.

Wouldn’t it be great to embed an SEO audit tool on to your website and your prospects can do the partial audit by themselves by just sharing their email address?  

This, in turn, becomes an automated lead generation method for an SEO firm.   Your website will turn into a lead generation engine without adding any more content like ebooks, white papers etc.



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How can RoboAuditor help?


We at RoboAuditor are in the business of helping SEO firms achieve their goals and help them grow.

We offer a robust white label SEO audit and lead generation tool which can improve the SEO of your website.

 

Finally, businesses can use our lead generation tool to gather more leads. SEO firms are struggling with intense competition, but there are creative ways to grow and stand out from the competition.

 

Don’t give up on your passion, and network as much as you can with industry peers to promote your business on every platform.


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