SEO Audit

The Beginner’s Guide To SEO Audit Tool

In today’s competitive world, businesses are fighting the same customer the fight has moved to the digital space. SEO plays a very critical role in digital marketing and getting to know where your website stands concerning SEO is also very important. This article talks about the importance of SEO audit on your site.

What is SEO?


SEO stands for “Search Engine Optimization.” the action of formation modify to your website’s structure, code, content and final in web alive to make it simple a search engine like Google, Yahoo and Bing to find, read, index and rank your website.


On-page SEO and off-page SEO are two significant factors in SEO world. Whether it is on-page SEO or off-page SEO, the goal is to optimize individual web pages to rank in high and earn more relevant traffic in search engines. By optimizing both on-page and off-page SEO, we can ensure that your website reaches an appropriate audience.



What is SEO audit?



An SEO audit from growth robotics could be the most cost-effective investment you’ll make on your website.

An audit is familiarly the starting point for our full-service SEO works because it helps us get a precise estimation of your site to develop a prioritized SEO action plan.


We know you have invested a great deal in your website design, content creation, ongoing promotion and social media management. An SEO audit tool from growth robotics will help you a large as possible your risk and pay for itself many times across.

1. We also provide SEO audits as a stand-alone service.
2. There are several cases where SEO audit is an absolute necessity.
3. Your site has just been existing.
4. You are currently building a new website.
5. You have experienced a drop in traffic or ranking.
6. You have received a manual penalty.


Why your website needs an SEO audit?

When you think that how much time SEO takes, you force scowl at the main idea to make additional time on it. While this could be true for multiple SEO actions, like getting thousand of low-quality backlinks that are not fair a waste of time but they put up hurt your rankings, the case with SEO audit is different.

SEO audits a positive way of saying it. Yes, a thorough inspection of a big site could take days or even weeks, but without it, you are left in the dark.

The primary purpose of an SEO audit is to give you an idea where your SEO efforts have got you to so far.


What an SEO audit looks at several factors?


1. Keywords (density, branded vs. non-branded terms, competitor comparisons, what’s missing)
2. External Factors (traffic sources, backlinks, brand mentions, social profiles, linking domain quality, ranking penalties)
3. Internal Factors (information architecture and flow, user wave, top pages, internal links, URL structure and file classification)
4. Website Build (metadata, site speed, coding issues)


These factors compared in a group of ways – from both, the search engine and end user (your customers) stand, as well as across the lens of your online competitors.

All three of those outlook – users, search engines, and the conflict – are essential to understanding where you fit into the final SEO view.Let’s look at each part in a bit more detail.


Keywords


It’s significant to know what keywords your website ranks for – and which ones they should list. What words do your customers use to report your products and services? Those are positive, your most significant keywords. Your possibility is the star here.

But what keywords your racer use can be a wave as to why they force enjoy more SEO winner than you – or why they hurt in parallel. They can also be guided to what you need to centre on if you plan on stretch your product or service present.


The Branded keywords are the further essential consideration. Most companies do a good job of owning their brand. But, not always. Some common words or phrases can be hard to hold. Mainly another organization uses them even in a separate business.


External Factors


SEO is by its very nature a natural process because so many things are somewhat out of your authority. Yahoo, Google, and other search engines use not the only wave from your website (things in your power to change) but also outside cues such as backlinks, brand mentions, social media, and others to judge the standard of your website.

Think of these wave as third-party validation. When someone mentions your site, brand, or product positively online, that’s a signal to Google (and your users) that you offer status in your business.


Internal Factors and Website Build


The way your website is constructed plays a significant role in your search engine optimization. For instance – the navigation and data flow through your site creates an internal linking structure. Google sees these signals and rewards related things by giving them a tiny boost.


Yahoo, Google, and other search engines also pay awareness to the user such as – like Bounce Rate and Page on Time – to rule if your content is helpful. If these factors are confident, you’re likely being rewarded for them. If they’re not, it could be the starting point of why your keywords aren’t being helpful in the top conclusions.

Your content must solve user issues – most importantly, a search engine’s reason is to answer a user’s query for data with the right data that answers their questions.

What you and your customers can’t see it as useful as what you can see. A component like a page load speeds, clean code, and metadata are also careful as search ranking factors.


Finally, you have to consider mobile. Is your website open? Is it elementary, to use a mobile device? How much traffic is coming from mobile? These all must be considered in your SEO audit.


If you’d like to grasp more about our SEO services at Growth Robotics and how they can sake your company, get in touch with us today!


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Rahul M

A geek who loves Digital Marketing and CRM. Enjoying building tools for helping businesses and marketers generate growth