Website Audit

Don’t Launch A Website if You Don’t Do These 5 Activities

The idea behind having a website is to ensure a steady flow of website traffic, interact with your customers on the website, get to know their pain points and needs, build a relationship and finally sell them your product or services.

Before you launch a website, it is imperative that you register for an account in the following tools to keep a tab on the health of your website traffic and take corrective measures when required.

1. Web Master Account

Google Webmaster Tools is a valuable instrument for SEO. It gives data about all important SEO aspects of a site, such as keywords, links, crawl errors, etc.

It is a toolset that allows you to communicate with Google and adjust many aspects of how Google sees your site, such as list the external and internal links to your site, adjust the crawl rate at which Google bot indexes your site, check the keywords users typed to land on your site, as well as the click-through-rate for each keyword, see your site’s statistics, and many more.


In order to use Google Webmaster Tools, you need to join it first. After you join, you need to go through the verification process, so that Google knows you are the owner of the site you want to use Google Webmaster Tools on.

Once you have verified your ownership and have Google code in place on your site, you can start taking advantage of Google Webmaster Tools.

When you log into your Google Webmaster Tools account, the first thing you see is the Dashboard from where you can access all the major sections like Search Queries, Links to Your Site, Crawl Errors, Keywords, and Sitemaps. Clicking on any of these will open the respective section.


2. Social profile

When you’re launching a marketing campaign, social media is central without any extra expenses being incurred. You need to have a firm idea regarding what your campaign wants to achieve and how you’re going to make it to that point.

The more information you can give the better because that way you can allow people to decide whether you are the company for them well in advance.

It will also enable you to optimize your social media profiles for the search engines. You’re more likely to show up for your chosen keywords. It is important to:


-Identify the social channels where your target audience hangs out.
-Solidify your brand messaging — what information will resonate with an audience with social media.
-Understand which social channels best complement your website’s conversion optimization process.

3. Google Analytics account

Google Analytics is a very important digital marketing tool. It allows you to measure the results of individual campaigns in real-time, compare the data to previous periods, and so much more.

Here are some of the reasons that you should be using Google Analytics to measure the success of your website:


-Where your visitors are coming from

-How your visitors found your website – this is very important for determining which of your efforts are paying off. It shows if visitors found your site directly, through a referral from another website (ex: Twitter, Facebook), or from search engines.

-Web browsers used by your visitors – knowing which web browsers your visitors use allows you to know which browsers you should be focusing on.

-What keywords were used by visitors in the search engines to get to your website – this is very crucial for SEO. Knowing which keywords people are searching for to get to your site determines if you are on the right track.

4. SEO Audit


Often described as a process of altering and strengthening a website’s online relevancy, an SEO audit typically covers important components of a website such as content-related issues, site architecture, indexing, backlink analysis and social-media engagement.


5. Blogging


The Importance of Blogging for your Website. Blogs are informal articles written for the purpose of showing thought leadership and expertise on a topic.


They are a great way to generate fresh content on a website and provide a catalyst for email marketing, social media promotion to drive search traffic to your website. It

-Adds Value

-Encourages user interaction

-Provides additional entry points to your website

-One form advertisement for your product

-Works to leverage your product

Constant monitoring of all these activities and ensuring you take the required corrective action as and when required will ensure that your website slowly moves up in the search engine rankings and start getting a steady website traffic. Try Growth Robotics and do the SEO Audit on any website with just one click. 


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Rahul M

A geek who loves Digital Marketing and CRM. Enjoying building tools for helping businesses and marketers generate growth