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Digital Marketing Agencies, Digital Marketing Agencies, Global Seo, Lead Generation, Lead Generation Strategies, SEO, SEO Audit, SEO Audit Checklist
I feel sad when I see many small business owners who have started with SEO as their business is moving away into different fields like real estate, social media, paid media, etc.

This is the picture I always felt when I saw great guys leaving the field of SEO

But I never had the right way to explain why SEO is still impressive. Suddenly one day, I read a LinkedIn post of Eli Schwartz, Growth Advisor, Former Director – Growth & SEO @Survey Monkey, and it made my day.

He did an extensive survey on the SEO Jobs vs. SEO professionals in different parts of the USA. I am sure anyone can apply the same logic for any country across the world 🙂

Let me put some interesting points I read in the post.

There is a massive gap between SEO Professionals and SEO Jobs.

The demand for SEO is vast. Every organization needs an SEO team to take things forward, but the availability of SEO professionals is minimal.

For every SEO requirement, only three people are fighting for it.

SEO seo professionals

There is really a significant shortage of Experienced SEO Professionals !!

This is just wonderful to hear. It means there is a massive demand for experienced professionals!! This graph is lovely and clearly explains the gap 🙂

SEO business.

In short, if you are in the SEO business and have the experience, this is a seller’s market. Don’t underprice yourself.

So, where is the problem then?

The problem lies in the way you approach the business and generate leads for your business competing against the marketing giants to generate website traffic and leads for your business.

It’s not surprising to see a recent Survey by HubSpot which states that

Getting new clients is one of the most significant challenges today.
SEO Professionals

Solution:

So what is the solution?

The question now is not the market size but how you use interesting tactics to attract leads to your business.

Don’t you think you should offer “Free Website Health Checkup” and do the lead generation for your business?

With RoboAuditor, an SEO Audit Tool i.e., embeddable & white label you can let your website visitors themselves do a Free SEO Audit in just a few clicks and return you generate leads 🙂

SEO Business

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Digital Marketing Agencies, Digital Marketing Agencies, Global Seo, Lead Generation, Lead Generation Strategies, Sales team, SEO, SEO Audit, SEO Leads

Selling services for a digital agency is a tough task. You are not only competing with umpteen number of agencies which mushroom every day but also with a lot of “so-called freelance experts” too.  

 

Let’s accept the hard fact. Most of the agencies do not have something innovative to offer to the customers.  

 

Services that are popularly offered are SEO, video marketing, inbound marketing, paid media marketing, social media management, design services, etc.  

 

I have done sales for an agency, and I know that it takes hell lot of time to differentiate and convince the customer to go ahead with you and not the other agency or a freelancer.  

 

But sales targets don’t understand all this 🙂 after all, we have to clock numbers and keep the top line moving north. 

 

The way you sell is completely different today. You need to keep surprising your prospects with some interesting findings which are personalized only to their business and not just some random content.  

 

There are some popular and beneficial browser extensions which are super handy to help you understand some key factors of the customer’s business and you genuinely helping the prospects with the right inputs.   

3 Must-Have Browser Extension for Every Sales Person in Digital Agency 

1.Similar Web

Browser Extensions

 

Understanding the prospect’s website traffic is one of the most critical steps. The vital metrics like website traffic, rate of engagement, source of traffic, keyword ranking, etc., are all crucial factors for designing the perfect sales pitch. For such situations, one of the top web analytics tools is SimilarWeb.  

 

Here’s why it is popular: 

  • It offers a capable platform for monitoring website statistics.  
  • Being a browser extension, it lets you monitor it all in real-time.  
  • With this browser tool, it is easier to find information about websites while surfing.  
  • At just the touch of a button, it gives you in-depth details of a website. 
  • It also shows the popularity ranking of a website.  
  • It highlights the primary traffic sources with geographic and demographics.  

SimilarWeb has helped small and large-scale companies grain website statistics with ease. With clients like Microsoft, eBay, Deloitte, HSBC, and many more, it is undoubtedly one of the top contenders in the world of web analytics. 

2.RoboAuditor

Extension for marketers


Knowing the reason behind the low website traffic is equally important. The website is the most critical entity of any online business. Nothing should be more important than knowing the health of the website.  

 

Nothing can be more helpful than having a browser extension for SEO Audit which can give a comprehensive SEO Audit Report on critical factors like Mobile Responsiveness, Page Speed – desktop and mobile, On-Page SEO, etc. in just one click in your own branding :)  

 

One such browser extension is RoboAuditor.  

 

This free SEO audit tool extension is capable of: 

  • Perform a comprehensive SEO Audit on any given website.  
  • Make the report in your own branding. Your prospects would love it.  
  • Not only display the issues related to on-page SEO, page speed, mobile responsiveness, etc., it also provides you with detailed recommendations.  
  • Convert the report in any language (Yes more than 6500+ languages)  
  • Put your own Custom Call To Actions like Schedule a Call, Request a Quote, etc.  

The features mentioned above are just the tip of the iceberg, as it is capable of so much more. And the best thing about it is that it is free to utilize!

3.Grammarly

Grammerly


We all don’t want to make silly mistakes like a spelling error or missing punctuation etc. while sending out emails for meeting requests or proposals.  

One of the most popular browser extensions which come very handy is Grammarly, and there is no doubt not to believe in this fact.  

Here’s why this NLP tool is so adored around the globe: 

  • Grammarly uses AI to check for spellings and grammar in the written content in real-time. 
  • It suggests better alternatives for sentence structures so that they sound more professional, friendly, and to the point.  
  • It enhances the vocabulary based on the required context to make it more understandable.  
  • It gives the flexibility of choosing the content style as per the specific niche. 
  • It even offers a plagiarism detector to ensure that the content is unique.  


With such features, who wouldn’t want to add it as an extension?  

 

Everyone in sales needs to be quick at writing and submitting sales pitches for grabbing clients faster. So, this tool is a must-have. Though it is a free browser extension, yet it will limit some features that are mentioned above. So, to use its full abilities, a premium version might need to be bought.  

 

Final Words 

Competing online with others needs to be smart and quick. With such excellent and handy browser extensions, digital agencies sales teams can generate leads and close the deals faster by keeping the conversations interesting all the time.  

 

 



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Digital Marketing Agencies, Digital Marketing Agencies, Global Seo, Lead Generation, Lead Generation Strategies, SEO, SEO Audit, SEO Audit Checklist, SEO Leads, Website SEO

Lead generation is quite important for any business. After all, leads are the ones that can get converted to potential clients. As much as it is important, it is equally challenging to generate SEO leads because it takes lots of time and effort to build a lead generating channel and operate it.


Which is why many prefer to buy SEO leads from third party sources, but is this sustainable in the long run? And is buying SEO leads actually doing more harm than good? Find out answers to these questions and much more in our blog.


How Can You Buy SEO Leads?


These are the SEO leads generated by certain companies by ranking in google search, these companies than bundle up those leads and sell them to other companies who in turn work on these leads to turn them into customers.


This way you are getting SEO leads without much effort and quickly, so, this could be like Aladdin’s magic lamp? Not exactly! Read on to find out why?


Drawbacks Of Buying SEO Leads


We are not going to plainly say buying SEO leads is a bad idea, here is a comparison between buying leads and generating on your own.


Impacting FactorBuying SEO LeadsGenerating Your Own Leads
The exclusivity of the leadYou have no idea if these leads are being sold exclusively to your companyThese leads are generated by you, so they are exclusive
Demographics of the leadLittle is known about the lead’s demographics such as their interests, why they need your productYour website and ad campaigns are designed after understanding the requirements of the audiences, and how your product or service can help them.
CompetitionVery high as the same leads could be sold to your competitors and you could end up calling the same customer whom your competitor has already called.Relatively less, as these leads are exclusive and you have background information about their requirements.
Cost per acquisitionSince you are buying leads the company can double the rates monthly. Thus increasing your cost per acquisition.As you are generating your leads the cost per acquisition is under your control.
Long term sustainabilityLow because the moment you stop buying, the leads stop coming inHigh, because once your lead generating channels are up and running, they continuously generate leads for your business.

Before deciding to buy leads make sure you are aware of all these factors, which could affect your business. So, if buying leads is not an option to consider then how can you generate leads?


While the traditional SEO practices and Google Adwords still hold the ground as the best practices for lead generation, they require patience and effort to start with. But, once you pass this stage you will witness a flow of quality leads. To know more about the various techniques of generating SEO leads, check out our blog here.


However, do you know there is another way using which you can generate quality leads quickly? Yes! This technique is easy to install and also generates authentic leads.


Generating Leads Through Lead Generating Tools


SEO Leads


Many SEO experts such as Neil Patel have tried this and succeeded. These are the tools when once installed on to your website they will provide a free site auditing report to your viewers when they enter their mail id.


This way you are helping your viewers as well as generating leads. This will create a positive impact on your viewers.


For example, if a viewer has come to your website and checked his website health using your SEO tool. He then enters his mail id to get the full report, impressed by the report he signs up to your newsletter or leaves an inquiry.


Roboauditor is one such SEO audit tool which is easy to install, generates website’s audit report within minutes as well as generates leads. All of this at a very reasonable price.


Explore all the other options before going for buying SEO leads. As there are many easier and cost-effective ways to generate quality SEO leads.

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Digital Marketing Agencies, Digital Marketing Agencies, Global Seo, Lead Generation, Lead Generation Strategies, SEO Audit, SEO Audit Checklist

Digital Marketing Agencies are the ones who take the bulls by its horns. They work with customers of different industries, locations, and in their various stages like Startup, growth, expansion, etc. The agencies face a lot of complex challenges in real-time and have very minimal time to resolve and move on. 


Agencies understand the problems much better because not only they have experienced it first hand. The Agency team has also found multiple ways to get around so they know exactly how they wish it can be solved. They are not daydreaming about a problem or a solution. They are efficient and reasonable. 


Identifying the right problem and then working towards the right way of solving it is the most critical factor for every product company. Most of the products fail because of this mismatch. 


There are quite a few successful product companies that were digital marketing agencies themselves earlier. 


1. Type Form: 

 

Type Form


TypeForm helps companies build beautiful forms and surveys. It is in a crowded space of ways but then also could create a niche and is very popular among its customers. 


How Did the Idea of TypeForm Born: 

In an AMA with the TypeForm Joint CEO & Co-Founder, David Okuniev


Typeform was born out of a client project when my co-founder, Robert, and I were running our digital agencies and joined forces. The project required us to build a lead generation form that would sit inside an exhibition space for a toilet company (Roca). Competing for attention in a crowded area, we had to create something more inspiring to collect data than just a plain-old vanilla form, so we tried something completely different.


The issues we encountered were mainly from going from a proof of concept that we created for the exhibition into a form that we would eventually turn into a product. We iterated during almost an entire year in our spare time (while still running our agencies) to get the balance of design and usability perfectly aligned. It was essential for us that this didn’t end up being a gimmick, so we wanted to put a lot of extra effort into the mechanics into the way the form works, iterating numerous times.


2. RoboAuditor: 

 

RoboAuditor


RoboAuditor is one of the most effective lead magnets build for digital businesses. Just embed the white label SEO Audit tool on to your website and generate 4X more visitors to leads conversion. 


How did the Idea of RoboAuditor Born: 

In words of Rahul, CEO and Founder of RoboAuditor, 

RoboAuditor was born out of the need for generating leads for their agency. 


The submission on the contact forms was hardly 1% and to produce the ebooks and white papers, the cost of acquiring leads, and the time to acquire leads was going very high. 


We then studied the different marketing mavericks like HubSpot, Neil Patel, Moz, and found out that they all have one thing in common – Their SEO Audit Tool,  which is generating millions of leads. 


We then created one SEO Audit tool for ourselves and saw that the website visitor to leads conversion was more than 4X. After polishing it more, we released into the market as a product, and today it is one of the most popular products on HubSpot Ecosystem and also on MailChimp



3. NeverBounce: 

Nevera Bounce


NeverBounce is a real-time email verification service. It helps you keep your leads clean all the time. It is very critical to have clean email addresses as the issues of emails landing in spam are alarmingly high. 


How did the Idea of NeverBounce Born: 

In the words of Bard Owen, CEO of NeverBounce, 


For nearly ten years, and before creating NeverBounce, we were a digital marketing agency. We struggled day in and day out to find a better way to verify emails and ultimately reach the inbox for our customers. We tried many products and solutions, but were eventually displeased with the accuracy, speed, support, and price; so we built our own! These four attributes became our core values here at NeverBounce.



Conclusion: 


Every agency should start thinking of building products, which not helps them solve a problem for themselves but also to many marketers like themselves. 

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Digital Marketing Agencies, Global Seo, Lead Generation, Lead Generation Strategies, SEO Audit, SEO Firm

Every Marketer is a convergence of an artist, a psychologist, a scientist, and a technologist. It is one of the toughest jobs today on this planet. 


I am myself a marketer who was part of implementing most robust banking transformations for sales and marketing teams, building an impressive marketing automation suite, ran a marketing agency, and now helping agencies grow to new heights. 


After interviewing a lot of marketing agency owners, analyzing the behavior, crunching the data sets, I have identified one reason why most of the agencies DIE. 


Working with a Wrong Customer even after knowing it 

Why does a Marketing Agency work with the wrong customer even after knowing it?


Lack of Leads:

 


Every Marketer turned entrepreneur is a smart person. They know everything about the buyer persona, messaging, tools, tactics, strategies, etc. etc. but the biggest problem we all face early days in business – LEADS. 


A Marketing Agency owner gets the first few clients through his circle of influence and gets busy in servicing them and making them successful that he forgets to generate his TOP of the FUNNEL LEADS. 


By the time the marketing agency owner realizes it and starts working on different tactics, he begins to feel that one more customer will give him/her the leeway to set up this leads engine. 


Do you know, 


According to the HubSpot survey for marketers, Lead Generation is the biggest challenge for most of the agencies (More than 60%). 

 


I believe the % is much higher just because of this.


Generating leads for a marketing agency through inbound marketing is not easy. There are already millions of fascinating articles, white papers, ebooks written by the marketing mavericks like HubSpot, Moz, Neil Patel, Marketo, and many more. 


The marketing agency owner will use his precious time and money in hunting for the next client himself than setting up the lead generation strategy. This is where the step where the thought is 


Let me grab one customer (anyone). This will make me a little relaxed, and I will make sure I set up my lead generation engine correctly.

 


Now you are into a TRAP. This customer would eat up your time and energy like a monster. He will suck your blood in such a way that you are left with no power to do the Right Thing, which you are doing for many of your customers – Setup your own Lead Generation Engine. 


This is the Vicious circle that will not let you come out, and you end up shutting down your marketing agency. 


Is There a Way Out 


Of course, yes. If you study the marketing mavericks like HubSpot, Neil Patel, Moz carefully, the one thing which they did awesomely is creating a Lead Magnet which generates millions of leads and keys their TOP of the FUNNEL full.

 


The one tool which all of the three have in common

An SEO Audit Tool put up on their website:

A Website Grader from HubSpot,  SEO Analyzer from Neil Patel, and a Moz Bar from MOZ. 


RoboAuditor is an Embeddable White Label SEO Audit Tool that can be set up in no time on your website. You start generating your leads from Day Zero.

 

Best Free SEO Tool


Never rest till you automate the best way to generate sales-ready leads at a low cost. 


I wish every marketing agency to grow big and make this world a better place because It’s the marketing that connects the best products to the end customers and adds joy to the lives of customers and companies. 



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