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Global Seo, SEO

The ultimate goal of Search Engine Optimization (SEO) is to allow search engines to understand and efficiently crawl the website’s data. The ever-changing search engine algorithms make it a necessity to up the game constantly. One such development is Structured Data.


Lately, both the search engine bots, as well as users, are more attracted towards data that is well organized, this is where the use of structured data comes in. So what exactly is Structured Data, and what are its benefits in SEO? Read on to find out all about it.

What is structured data?

Also known as schema markup structured data is a code, which helps the search engines to crawl, organize and display your website content so that the users can find the information they are looking for within a glance. For example, if the user is searching for a recipe of chocolate cake, a structured data will give a rich snippet, that has the cooking time, the number of calories, and ratings.

Structured data | Growth Robotics

 

Benefits Of Structured Data

Till now, we have learned a lot about Structured Data, but why must you use structured data? And what are its benefits?

 

  1. Helps in increasing page relevancy: The search engines need to know the contents of the website so that it can show up relevant searches. Using Structured Data, you are providing detailed information about the contents of your website, making it easier for the algorithm to match the content to right searches.

  2. Gives an edge over other search results: Even after ranking in the first in the search results page, your web page needs to compete with other pages. Implementing structured data will give you an opportunity to add images, ratings, reviews, etc., which can help grab the user’s attention.

  3. Helps to create a Google Knowledge Graph: This is an innovative tool from Google which helps in collating all the facts, relevant information about places, businesses, events, and people and present them in the form the Knowledge Graph. Structured Data helps in populating the knowledge box of your business.

  4. Improve performance of Adwords: You can also use Structured Data to incorporate additional information within your ad copy to help the recipients to understand your products better.

  5. Email marketing: Structured Data can also be used to provide detailed information to your customers through your emails. For example, few airlines and E-commerce companies send emails which will have your flight timings, name or your order details respectively.

What do numbers have to say?

There are many success stories of businesses who have improved their search results and traffic volume using Structured Data.

  • The page conversion rate increased by three times
  • The Google organic conversion rate was 4.5 times more than it has been previously
  • Increase of a 35% monthly organic traffic (1)

Some examples of how structured data looks like

Structured Data can be used for various industries to increase the search engine results; here are a few examples.

 

1. When writing about any product, using Structured Data, you can display some of the specifications along with its rating.

Structured Data





 


2. For local businesses, the scheme data would contain the address, opening, and closing hours, ratings, logo, contact details, and approximate pricing.

Structured Data


3. E-commerce websites are greatly benefitted by Structured Data as the categories are displayed individually and directly linked up to those pages on the website.

 

Structured data

 
4. Structured Data on news blogs can help them create rich snippets and feature in Google SERP’s


Structured Data

 

Incorporation of Structured Data Onto Your Website

One does not need advanced coding skills to add Structured data into a website. If you are using the Google search engine, then it has three chosen formats such as

 

  • JSON-LD (recommended)
  • Microdata
  • RDFa

 

Although you need not be an expert coder, implementation of Structured Data requires HTML knowledge. Thanks to a few third party tools you can implement Structured Data with minimal coding experience, these tools provide a collection of Html tags which help the search engines to markup the website pages.

Here a few tools which can help you build Structured Data.

  • Data Highlighter Tool: Using this tool, you can highlight the different areas of the website that contain data. You can then tag these with labels that are helpful for the search engine to generate snippets.

  • Structured Data Markup Helper: This tool works on website pages and HTML email templates. All you have to do is login and follow the simple steps to identify and tag the appropriate section on the website. After you are done, you can either copy and paste the code on to your website, or download and save it.

  • WordPress Plugins: There are certain WordPress plugins such as WP Rich Snippets and Schema App Structured Data, which help in keeping the posts and pages up to date without the hassle of writing code. Another noteworthy plugin is schema.org, which can be used in a few simple steps to create Structured Data. It even provides a preview of how your page will appear in the SERP.

 

Structured Data Testing Tool:

Once you have created the required HTML code for your structured data, it is recommended to test it. Google Provides this tool, which can help you identify any warnings and fix them. Once all your warnings are fixed, you can then paste the final HTML code onto your website.

Structured Data is a great innovation which can help your website’s ranking. However, your regular SEO practices must be continued to leverage the full potential of Structured Data.

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Global Seo, SEO, SEO Audit

There are umpteen number of platforms where a Freelance SEO can get work like Fiverr, Upwork, Freelancer.com, and many more. However, do you think they are genuinely helping you build your identity or blur your identity?


The way these freelancer website algorithms work is straightforward, the cheapest with highest ratings will show up top and probability of that SEO Freelancer getting the project is high.


Building yourself an identity (a.k.a a brand) is essential that just being busy for cheaper rates on these platforms.

Build Yourself an Identity: 

Branding in simple words,

“I want to hire Neil Patel to get by web traffic to next level”
Vs 
“I want to hire some SEO guy at low rates with higher ratings which can get my website some good traffic.”


3 Simple Steps for an SEO Freelancer to Build a Brand for Themselves


1. Get Yourself a Website with Proper Technical SEO:



Would you like to hire a Personal Trainer who is weighing more than you? Similarly, no business would like to hire you as an SEO Freelancer if you are not following what you preach.


It’s not so tough or expensive. Buy some beautiful and SEO friendly WordPress theme and put it out. Make sure you have the proper Technical SEO to start with.

2. An SEO expert should be able to provide you with SEO reports on the fly

Differentiate yourself from other SEO Freelancers by introducing offers which your website visitors would love it. What could be better than a Free Website Audit?

The impact of an offer is Zero or may be detrimental if you say “We will get back to you in 24-28 hours with the audit.”

Provide an instant audit on your website. It will be short but to the point, which the visitors would love, and you in return get a lead.

A Website Grader from HubSpot generated more than 4 Million leads for HubSpot. It is one of the best lead generation strategies used by HubSpot.

Roboauditor Image
3. Be Accessible:

There are millions of SEO Freelancers hunting for prospective clients. So if you are not accessible to your potential clients, then the probability of you getting more clients becomes abysmal.

 

A Lead Response study says that reaching out a lead in the first five minutes, give you a ten times higher chance to close a deal.


4. Build Case Studies:

Do you think it is a Chicken and Egg problem? I.e., if I don’t have customers, how would I get the testimonials and case studies?

 

Please take a couple of non-profits in your vicinity and provide them with the White Label SEO Audit Report from RoboAuditor and offer them a fix at Zero cost or a low cost.

Once the Technical SEO is fixed, you will for sure see a jump in the traffic and the keywords ranking. Hence make this a perfect example for your case study.

 

This will increase your credibility and differentiate you from the others.

Are these efforts expensive?

 

Consider White Label SEO Audit Tool as an example, RoboAuditor is an embeddable white-label SEO audit tool, designed to generate 4x more leads and it comes at a very competitive price. The Embeddable White Label SEO Audit tool conducts an audit on more than 70 parameters as defined by popular search engines including Google, Yahoo, and Bing.

 

Once you embed RoboAuditor on your website, visitors will have the option of entering their website’s URL address to gauge the performance of their site. RoboAuditor ensures that your leads get an in-depth, comprehensive SEO report, generating more high-quality leads for you in turn.


Roboauditor Working 

Every lead is directly moved into the lead management system used by your business using the integration option.

 

What Stethoscope is to a doctor, Embeddable White Label SEO Audit Tool is for an SEO Agency.

 

Following these simple steps mentioned above will surely differentiate you from the other cheaper price, higher rating SEO Freelancers out there on many freelancing websites.

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Global Seo, SEO, SEO Audit, SEO Firm
There are millions of landing pages created every day by businesses across the globe. We all wish to create a landing page which becomes our lead generation engine but it doesn’t happen. We have taken this as a challenge and tried to look at solving this puzzle

There is something more to a landing page than just a design and content. Let’s go and dig deeper.


For our analysis, we have taken the following buyer persona:


To study the landing pages of the companies which provide the services in the following areas worldwide: Inbound Marketing agencies, Digital Marketing Agencies

We studied and evaluated hundreds of landing pages worldwide to find these answers. We wanted to discover how some landing pages are able to instantly attract the visitors and entice them towards the call-to-action.

Our hunt introduced us to some extremely interesting examples, and we decided to give ‘The Best Landing Page of the Decade Award’ to two in the following order,

The Best Landing Page of the Decade Award

1. Website Grader from HubSpot 

“HubSpot has generated more than 4 million leads through their Website Grader.” Now that’s something to look up to!

website grader online

2. Site Analyzer from Neil Patel

“Neil Patel generates more than 72,000 leads every month.”  What business would not love to see such results for themselves?



So what exactly makes these landing pages so successful and deserving of the award? Let’s find out.

1. An Offer the Visitors Simply Can’t Resist

All landing pages have the same singular goal – to convert visitors into leads. Everything on the landing page is about getting a visitor to respond to a call-to-action. So what do you do to give them an incentive and make sure they click that button and leave you with their details? Make an irresistible offer, of course!

In the case of both Hubspot and Neil Patel’s landing pages, they are giving businesses, which is their target audience, something that is extremely critical for the business’s brand visibility and user experience – a website audit.

 

Businesses need high rankings during search engine results and their websites must be optimized to perform efficiently. With a tool like a website grader, a business can get a detailed audit of their website and identify which areas perform well and which ones are in need of improvement. It is simply an offer that visitors to these landing pages can’t resist.

 

2. A Highly Personalized Offer

 

Since the offer being made – the audit of a website – is unique to every business, no two results will ever be the same.

 

This means that the visitor is getting something that is highly customized to his requirements. There is no jargon involved. There are no extraneous details. There is no generalization. The results are specific to each business and their pain points. What’s more, is that every visitor gets a result that will help them improve the performance of their website (and thereby improve the potential of their SEO rankings).

 

The more you personalize the offer on your landing page, the higher are the chances of you gathering better quality leads.

 

3. Faster Gratification or Access to Content


No one is going to enjoy filling in a form that asks for a lot of details. It shouldn’t feel like a chore. And honestly, you don’t need to know a lot about the people who are looking to engage with your content.

 

Both the winning landing pages offer their visitors with a website grader tool by asking them to fill in just two fields – their URL of the website they want to audit and their email id. That’s minimalism at its best.

 

The aim is to close the deal right away by giving the visitors immediate access without too much hassle or asking them to spend too much time. When gratification is instant, and just a button away, visitors are a lot more likely to give you what you are asking for so that they can get something valuable quickly in return.

 

4. All of it is Free


Now that’s a clincher. When there are so many benefits to be had, and all of them without paying a dime, who is not going to want to use it? And that’s how HubSpot and Neil Patel have been able to get such a large volume of leads for their website grader tools – accepting their offer does not cost the visitor anything.

 

When you can educate, inform or entertain someone free of cost, with the only investment being their email id, a lot of people will be happy to click that subscription, download or register button.


Conclusion

 

Are you worrying about how would you get this seo audit tool on to your website?

 

RoboAuditor is an embeddable white label seo audit tool which is helping thousands of agencies convert the website visitors into leads.  Just put few lines of code on your website and its up and running 🙂


Roboauditor Working

 

The next time you are designing a landing page, try these techniques to create a high-converting landing page and amplify your lead generation efforts. Create a compelling offer, personalize it, make it simple by asking for a few details as possible and give it to the visitors free of cost.

What are other tactics have you employed in designing your most successful landing pages?

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Global Seo, SEO

Last August, Google announced a medic update that had an unfavorable impact on the rankings of health and medical websites.


Google, by its own admission, had revealed that it makes constant changes to its algorithms to make the search results more relevant to the user.


It means even if your website is optimized for the search engine, you still have to pay attention to the health of your website to keep the ranking consistent.


An in-depth analysis of the website is crucial. It tells you where your website lags and indicates the things you need to fix to keep it optimized.


And it’s not something that you can do once in a while or after your website is live. It’s a continuous journey. As Jill Whalen, one of the early pioneers of Search Engine Optimization (SEO) said, “Good SEO work only gets better over time.

How to do an in-depth website analysis?


There are three major components that you must check while analyzing your website.

On-page SEO: Moz defines On-page SEO as both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals. This essentially means that you have greater control over your website. When you do an on-page audit, here are a few things that you must check and fix:

  • Do all your web pages have unique titles and meta descriptions? And are they within the specified size?
  • Have you added H1 (main title), H2 (main headings), etc. for the text on all your pages?
  • Is the copy on your website updated, non-plagiarized? Are there any pages that have duplicate content?
  • Are your images optimized for SEO? Have you added alt tags to it? Do you require a content delivery network (CDN) if you are using many images on your page?
  • Do you have any broken links on your website?

Off-page SEO: Moz defines off-page SEO as actions taken outside your website to impact your rankings within search engine result pages. Google pays a lot of attention to the trustworthiness and authority of a website. So, if a reliable, third-party website promotes your website, it has a chance to be ranked high by Google. To ensure that your off-page SEO is as effective as on-page SEO, check for the following:

  • Which of the incoming links that link to your website are trusted domains?
  • Are these domains unique?
  • Are there any suspicious incoming links linking to your website?

You may not have control over the third-party websites. However, by auditing your off-page SEO, you will be able to remove the bad backlinks and improve the SEO of your website.

Technical SEO: SEO has moved beyond keyword stuffing and traditional SEO parameters. Today, Google gives equal importance to technical SEO as on-page and off-page SEO. As Google focuses on delivering a good user experience to website visitors, technical SEO is a crucial element for page ranking. It ensures that search engines can access and index your pages without any hassles. Here are a few things that you must audit when you check for technical SEO.

 

  • Is your robots.txt file optimized for indexing?
  • Have you set the canonical URL for all the webpages?
  • Have you optimized your XML Sitemap?
  • Is your URL secure?
  • Are your webpages loading within 3 seconds?
  • Are your CSS and HTML minified?
  • Is your website optimized for different screens and devices?

Confused about the terms used above? We have simplified it for you.

Manual vs. SEO Audit Tool


There are two ways to do the audits; you can either do it manually or use an SEO audit tool to do it. If you ask us, we would recommend you to use an SEO audit tool to check for the flaws in your website. SEO audit tools will not just save your time, but will also give you accurate results that will leave minimal scope for errors. It will provide you with a detailed report within minutes.

How Can Digital Marketing Agencies Use White Label SEO Tool to Generate Leads?

SEO audit tools are useful in auditing your own website. However, as a digital marketing agency, we would recommend you to offer website audits as a service to keep your visitors on your website. It is one of the best ways to convert visitors into leads. Now, if you are wondering about the cost that you may have to incur in developing the audit tool, relax! White label SEO audit tools can help you audit websites without spending time and money on hiring a team or developing a tool. It does all the background work and sends the website analysis report to your client with your logo on it.

 

However, choosing the right white label SEO tool can be a challenge. There are various SEO audit tools such as RoboAuditor, WooRank, and Moz that can help you with website analysis. It is, therefore, important to do a competitive analysis to choose the right one. From the parameters that it checks, to the support the tool offers in the lead nurturing process, check everything thoroughly before investing.

 

At Growth Robotics, we offer a 14-day trial to companies to try RoboAuditor for free. The white label SEO audit tool is so efficient, that one of our clients ZNetLive was able to generate 50+ leads in just two days!

 

If you want to offer an in-depth website analysis to your website visitors, contact us, we will help you get started.


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Global Seo, Lead Generation, SEO
We are about to move into the third decade of this century soon and one of the exciting things for businesses is that they have access to technology like never before. It aids them in their day-to-day operations, helps them deliver their best to clients and decides their future for them. And yet, the world for marketing agencies and digital marketing consultants is not without its challenges.

In the Marketing Agency Growth Survey 2018 report from HubSpot, 60% of the respondents stated that finding new clients is the biggest problem they encounter in growing their agencies. When asked what would they ideally like to invest in, in the coming year, 72% said that they would choose to fund lead generation initiatives.



Clearly, lead generation is the topmost priority for businesses. When devising lead generation strategies, there are three critical factors you must bear in mind.

  • The cost per lead (CPL) should be low
  • The offer you provide must be unique and personalized for every visitor
  • The effort to make the offer visible and actionable, should not be high

Among the many tactics, you can deploy to build a robust pipeline of leads, having your website perform at an optimum level is one of the must-haves. In this article we explore how, using a website grader, you can improve the SEO of your website, have it rank higher during searches and convert visitors into leads.

Working with a Website Grader

Website grader is an intelligent tool which provides a detailed audit of any given website. It ranks the website against key metrics including performance, mobile responsiveness, SEO and security. HubSpot has built Website Grader to aid its lead generation strategies. Another popular and highly effective website grader is RoboAuditor, a white label product that can be embedded into any agency’s website with a few simple steps.

RoboAuditor Working


A website’s popularity is not just about hosting valuable content and attracting the attention of the audience with creative design. It also needs to perform superior technically and a
website grader allows you to do just that. By using it to audit your site, you can then make improvements to get scored high by search engine algorithms and gain greater visibility during online searches. In other words, a website grader allows you to evaluate where your website is strong and what areas need improvement.


The proof that website graders really do affect lead generation lies in the numbers; HubSpot has generated millions of leads for agencies that use it. RoboAuditor has generated over 60,000 leads for more than 2,000 agencies across the world in the last 8 months alone.



Comparing a website grader with other lead generation tactics

There are a number of ways to convert visitors into leads. Ebooks, contact us forms, popup forms, and the website grader are the most effective ways of engaging with the audience.

Ebooks:  According to a HubSpot study, the popularity of the e-book is going down at a very tremendous pace across all demographics. This lead generation strategy was great till a few years back but not anymore

Cons:

  • Time is taken to publish a well-researched e-book: 90 Days
  • Cost to publish an ebook: $3000
  • Time taken to read complete e-book is very long. People now want microcontent.
  • Conversion is just between 1% to 2% and not more


ebooks-and-whitepapers-growthrobotics.com

Contact us forms: This is a must and is there on every website. Do you find it different anywhere? The conversion rate of a typical contact us form is < 1%. The contact us forms are not meant to generate Top of the Funnel leads.   


Popup forms: The increase in the popup blockers popularity and the strict guidelines by google clearly states that popup forms are annoying the website visitors.  They are not personalized and disturbs the visitor if he is looking for something important. With GDPR and the Push Notification popups already on your website, i am sure you too agree that it is annoying to have other one welcoming your website visitors.

popup box logo

Website grader: This is one of the best prospecting tool for a website and every website should have it. RoboAuditor is an embeddable, White Label SEO Audit Tool.

Pros:

  • RoboAuditor takes only 2 minutes for installation. Just paste 3 lines of code and it’s done.
  • Completely white label i.e. you will have your own branding on the report.
  • Move every lead directly to your lead management or email marketing systems with the one click integration options
  • RoboAuditor Browser extension helps your business development team to strike a conversation with the prospects instantly.

Conclusion

Digital agency websites need regular maintenance and improvements to allow their businesses to remain on top of their game. Rather than going in for a redesign of the entire site every few years, it makes more sense to keep analyzing the technical aspects of the website on an ongoing basis so that you can survive in the midst of the competition, keep pace with the technological changes and thrive in your industry.


To get a better sense of how a website grader works, and how it can really help fine-tune your website, positively impacting your lead generation efforts, sign up for the free 14-day trial of RoboAuditor, without sharing any credit card details, now.


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Global Seo, SEO, SEO Firm

People may not have a landline number at home these days, but everyone has an email id. Businesses do. Individuals do. Even universities and government agencies rely on email addresses to foster communication. Email subscription started gaining popularity in the 90s but even today, it remains one of the prime channels used by marketers to build brand awareness and maintain brand recall.

 

“Active email accounts are expected to hit 5.6 billion by 2019”  – Statista – 2018

 

Growing the list of your email subscribers systematically can help you maintain a loyal following, drive traffic organically to your website and increase the likelihood of product purchases.

5 Ways to Double Your Email Subscriptions

  1. Create a compelling offer

Static forms like ‘subscribe to the newsletter’ are too commonplace. Expecting such forms to work is probably going to end in disappointment as statistics show that submission of such forms is less than 3%. With the amount of effort and resources you expend in creating content, this is hardly the kind of result you want.

 

Instead, if you create a compelling offer, you will give the visitors an incentive to signup by providing them with something to enjoy immediately. This could be exclusive access to content, a discount offer or even a free ebook.

 

Make use of smart tools like RoboAuditor that have creative designs and layout you can choose from to personalize a signup form, enticing visitors to make use of a compelling offer. RoboAuditor works with the aim of generating more leads for your business by conducting a comprehensive SEO audit of your website and integrating with popular platforms like MailChimp, WordPress, and HubSpot.

Email List

  1. Reduce the friction to subscribe

Make it easy and simple for visitors to leave their email addresses. A form with too many questions to be answered can feel like an inspection of sorts and nobody likes the paperwork. Chances are the visitor will get turned off and decide to move on.

 

Signup forms must be simple and unobtrusive. The position of the form should not jar the actual scrolling or reading experience of the website. Experiment with different layouts, and elements.

 

Test different types of signup forms, from pop-up ones to buttons embedded within blog posts, to assess which ones are more likely to convert generic visitors to email subscribers. Keep the number of clicks that the user has to go through to get your offer to a minimum.

 

You may want to consider setting up a double opt-in form to weed out spammers or bots. Also, pay particular attention to CTA buttons which can have text varying from the usual ‘sign me up’ to more action-oriented ones like ‘get my 15% off’ or ‘get job alerts now’.


  1. Engage with new subscribers immediately

When someone has opted in to receive your content, you are still on top of their mind. This an opportunity for you to seal the deal even more strongly and yet, this is something not many marketers take advantage of.

 

You don’t have to wait for new email subscribers to begin engaging with your content only when you send out your next scheduled newsletter or email which could be days, even weeks away. Instead, what you can do is, send out a thank-you email or even another offer as soon as someone as subscribed to your mailing list.

 

Email platforms like MailChimp allow you to set up such emails which are sent to new subscribers automatically as soon as their email addresses are updated into the system. You can even get creative and offer additional content by getting your email subscribers to like your Facebook page or share it with another friend to unlock the new offer.

  1. Show signup options everywhere

Intuitively, you would think that the website is the only place for a signup form but this disregards the fact that not all your audiences are going to be frequenting your website directly and instead, you may have to direct them there. Make use of both, your blog posts and social media posts, to drive people to landing pages or newsletter signup forms.

 

You can even combine your forms with social proof to add weight to the value of the content. For instance, you can tout the fact that the visitor can join 30,000 other email subscribers on their weight loss journey and become a part of a large community who have been working towards solving just the same pain points as the visitor.

  1. Encourage sharing

Getting people to refer you and your content to others is extremely powerful. We tend to have greater faith in the recommendation of our family, friends and even influencers as compared to when the business tell us that what they are offering is helpful. Get your existing subscribers to share your newsletters or emails within their network and build your email subscriptions. This is also a great way for you to find like-minded prospects.

Do It Now

You will have to experiment with different layouts, CTAs and offers to see what maximizes email subscriptions. The key tactics or the basics still remain the same – offering valuable content, making it easier to signup and adding social proof – will generate not only a greater number of email subscriptions but also increase the engagement of the subscribers with your content and generate a loyal following.

 

RoboAuditor generates at least 4X more email subscribers Vs the Static Email subscription forms.


RoboAuditor

What email subscription methods have you tried in the past? What has and hasn’t worked for you?

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Global Seo, SEO, SEO Audit, SEO Firm, Website SEO

Until a few years ago, attracting traffic to the website was quite simple. You found high volume keywords for SEO, wrote content around it, promoted it on social media, grew your followers and subscribers, earned links, and used ad platforms to drive conversions.


However, the trend seems to have changed now.


In his presentation titled ‘The Next Era of Web Marketing: 2019 and beyond’, Rand Fishkin spoke the uncomfortable truth. He announced that the 2009-2016 ‘Inbound Marketing’ playbook has failed to generate the results that marketers were used to seeing until 3-4 years ago.

inbound marketing playbook
                                                                                   Source: LinkedIn SlideShare


Why is it happening?


Let’s focus on the two primary platforms that marketers rely upon for generating leads and growing business.

1. Social media platforms

For a long time, marketers relied upon Facebook to market their business. After all, the reach was good, and marketers did not have to spend a lot of money on marketing. Most of the traffic to the pages were organic. However, last year, Facebook announced the change in algorithms to make the platform less ad-driven. “I’m changing the goal I give our product teams from focusing on helping you find relevant content to helping you have more meaningful social interactions,” said Mark Zuckerberg when he announced the algorithm change. The change killed the organic reach. The organic reach to the business page had almost diminished to zero from 28% in 2011 to 0.5% in 2017.


Outbound Traffic
                                                                Source: LinkedIn SlideShare


2. Google Search


For a long time, marketers concentrated on strengthening their SEO and investing in Google AdWords to generate traffic to the website. However, for the first time last year, Google sent less organic traffic to the website by answering the questions themselves. Google is shifting from being a search engine that directs traffic elsewhere to the one that answers all the questions within the search results itself.

best seo practises

With so many changes happening in the algorithms across different platforms, marketers have to think of ways to generate website traffic and convert them into subscribers. Also, it’s important to build a strong lead magnet


Marketers must stick to the basics.


What does that mean?

Rand Fishkin advises marketers to make their website and email list the center of all digital campaigns. 100 true fans are better than 100,000 visits, he says.

digital campaign

Source: LinkedIn SlideShare



How do you get your fans?


1. Focus on generating visitors to your website


Generating visitors to your website can be a challenge especially when the organic reach is limited. How will you make people aware of what you do if they do not visit your website? There’s a simple solution to it. Focus on addressing their pain point first.


For example, if you are the owner of a digital marketing agency, you know that optimizing the website for the search engine is their primary concern for every business. You can address this problem by giving your prospective customers a reason to visit to your website and giving them an option to get a detailed SEO audit for FREE.


That’s how Hubspot and Neil Patel generated traffic to their website earlier. While HubSpot’s Website Grader is now a separate tool, Neil Patel’s SEO analyzer is still a part of his popular website.


Recently, Fractional CMO, a digital marketing agency did a similar thing to differentiate themselves from the other players of the industry. Instead of talking about themselves or their services, they gave the visitors the option to self-assess their website for free.


By adding a White Label SEO Audit Tool, Fractional CMO was able to increase its leads by 400% and save their time on creating lead generating assets such as blogs and ebooks.

Digital Marketing Agency

Once you show your value to the visitor, they will be compelled to revisit your website and engage with you further. That’s how great websites like Canva and HubSpot do. They show you the value of their offerings on your first visit, engage with you further to build your trust, and eventually make you their fan. It’s the best way to find high intent prospects and get referrals without spending too much money and efforts on generating leads.


2. Build your email list


The second suggestion by Rand Fishkin is to build the subscriber list, or in other words, the email list. Email marketing completed 40 years recently, and though people believe it to be dead, the fact is it is still relevant.


According to Statista, there are over 3.7 billion email users currently, which is set to grow to 4.3 billion users in 2022. Emails are the best way to build trust with your prospects and customers as it is a direct communication from you.


By developing an email list, you can engage with your prospects in a more personalized way. From sending them weekly curated content to offering special discounts, you can offer a lot of value to them and show them the benefit of engaging with you.


The challenge though is to get people to share their email IDs. There are several ways in which you can build an email list.


Some of them are age old techniques like: you ask your blog readers to subscribe with their email IDs to receive future content from you and some are time taking and expensive ones like: create gated content such as ebooks and whitepapers, which can be accessed only after the personal details are shared.


However, most people are wary of sharing their email IDs to avoid receiving unsolicited emails from companies. If you want your visitors to share their email ID voluntarily, you need to build trust with them. And that’s only possible when they see value in what you offer.


Let’s go back to Fractional CMO’s case study. Fractional CMO gave the visitors an option to audit their website for free. To receive the website audit report, the visitor had to enter their website’s URL and the email ID.



That’s how Fractional CMO built their email list and later converted them through lead nurturing.


So, find a ‘Do It Yourself’ kind of a tool that will not just keep your prospects on your website for a longer time, but also prompt to share their email ID voluntarily.


How to begin with the process of retaining visitors on your platform?


What value your website visitors will get if they come to your website? For ex: If you run a digital marketing agency, an seo audit makes a perfect sense.


However, if you want to generate leads like Neil Patel and HubSpot, you can begin with a white label SEO tool. RoboAuditor is a white label SEO tool will allow your visitors to audit their website for free and get the report of its performance on their email ID within minutes. It’s that simple!



Some of the best features of RoboAuditor


  • The SEO audit report should is white labeled in the real sense, i.e., the report has your logo and not that of the tool provider but of your business.


  • Ability to integrate and send the leads in real time to the right marketing or CRM systems like HubSpot, MailChimp, Salesforce, etc.


  • RoboAudito gives a detailed SEO report with more than 70 parameters covered. It is one of the few reports where the exact line of code or image is also shown up in the report.

  • Most importantly, the tool should be user-friendly. It should not need a specialized team to install it. It should be easy for anyone to install. Tools such as RoboAuditor are easy to install. You just have to embed code on the website, and your audit tool is ready for use!

  • Able to show the Technical SEO audit report in any language you wish too. Yes, You can show RoboAuditor SEO Audit report in more than 6500+ languages.


RoboAuditor Working

If you want to give RoboAuditor a try, sign up for a free trial. We are sure; you will not be disappointed with the results.


These two tips will help you get started with forming a fan base. Once your fan base is built, it will be easier for you to generate more traffic and leads for your business without having to rely on social media and other platforms that can become unpredictable with the change in algorithms.

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Global Seo, SEO, SEO Audit, SEO Audit Checklist, SEO Firm
You must have read about how sending an audit report of the prospect’s website while writing a cold email pitch to them can increase your chances of conversion.

It’s true; a website audit report can be a great icebreaker between you and the prospect. It shows the amount of research and the level of commitment you have towards the prospect’s company.

However, all those efforts could go in vain if the report does not carry your logo and instead carries the logo of the SEO tool you used to audit the website. The prospect would not be able to distinguish between your agency and the SEO tool that you used.

That’s where a white label SEO audit tool comes to your rescue. 
 
What is a white label SEO audit tool?
 
The white label SEO audit tools are similar to the free SEO tools you find on the internet, except they are more comprehensive, sophisticated, secure, and most importantly, anonymous.

Let’s explore these features in detail.

1. More Comprehensive

Your prospect would want to know everything that’s wrong with their website before engaging with you. A preview of the report would not likely help them make a decision. White label SEO tools offer a comprehensive report on the health of the website. It covers everything right from on-page SEO to technical SEO parameters.

Free SEO audit tools, on the other hand, include just the basic parameters, which the prospect might already be aware of.

2. More Sophistication

So, you have sent your prospect the audit report. What’s next? What if the prospect considers the report but does not respond to you? How are you going to push them further down the funnel? The role of a free SEO audit tool ends at generating the SEO report. A few white label SEO tools help you further until the conversion process is completed.

RoboAuditor, for example, offers integration with tools such as MailChimp, HubSpot, Zapier, etc. to make it easier for digital marketers to push the leads further into the funnel. They also support more than 6500 languages. If you plan to target prospects from other countries, a customized report in a particular language can give you an edge over your competitors.

3. More secure

At a time when companies are conscious about how their data is used, a report with a third-party branding might not go well with your prospect. You also don’t know how those free tools use your prospect’s data.

With White Label SEO Audit Tool, you will have more control over the data. You will also be able to instil faith in your prospect by stating that their data is secure and will not be sold or used in the wrong way.

4. Carries your branding

White label SEO tools are developed by another company, but their identity can be masked by adding your logo on the top of the report. It is a win-win situation for both you and the prospect.

You can save cost on developing a tool from scratch and time on analyzing and generating SEO reports manually, and your prospect can get an understanding of the gaps they need to fill to improve the website.

What to look for while choosing a white label SEO audit tool?

Does it help in generating leads?

The primary purpose of auditing a website is to generate leads. If the white label SEO audit tool does not help in generating leads, you may want to look for a tool that enables you to do that. Check if it offers integration with other tools that will aid you in your lead nurturing process.

Does it audit all the SEO parameters?

Check if your white label audit tool analyzes all the SEO parameters in the website. As we mentioned above, your prospect would want to know the health of their website in detail. If your tool offers just a preview or skips auditing some of the important parameters, it might not be worth the investment.

Opt for a tool that checks for all the parameters. Compare the best available white label SEO audit tools before making a decision.

Does it comply with the EU-US Privacy Shield Framework?

The SEO audit tool will be capturing the data of your prospect’s website. Before you add a disclaimer on your website stating that you will safeguard the data of the user, ensure that your white label SEO audit tool complies to it. Growth Robotics, for example, has clearly mentioned how it will process the data of the customer.

Is it easy to install?

The purpose of having a white label SEO tool is to save cost and money on building a tool of your own. So, if you need a team to install the white label SEO tool, it might not be a feasible investment for you. Look for a white label SEO tool that is not dependent on an IT team for installation. RoboAuditor, for example, is so simple to add on your website, that even a non-technical user would be able to do it.
SEO Audit tool Work
White label SEO audit may require you to make a small investment of as low as $10 per month, but the results that you will derive from it is amazing. Our clients such as Fractional CMO and ZNetLive have managed to increase their leads with the help of white label SEO audit tool.
Thinking of giving it a try? You can begin with a 14-day Free Trial of RoboAuditor and see the results for yourself before subscribing to it.
0

Global Seo, SEO, SEO Audit

Today, conversations in the digital era have moved from big data, the concept of managing significant data quantities, to data lakes or data warehouses. With technology impacting many industries and verticals, marketing shouldn’t be left behind.

If you are servicing clients by enhancing their organic search metrics, chances are you would be using a host of tools and add-ons, each having its own report format by generating multiple data points. We have seen this in our work across industries, and it becomes inefficient for us to collate the data from key parameters and create a final report to present updates on the subject’s web performance.

keep reading

0

Global Seo, SEO, SEO Audit

Whether you are looking for a comprehensive reporting tool to showcase the work done for your clients, or you are an in-house SEO specialist searching for a tool that can map your different group sites on essential parameters, an SEO report that can be auto-generated is now becoming mainstream.

Clients usually do not get the nitty-gritty of SEO, and you would bore them to death elaborating on the funnel drop-off insights that you recently stumbled upon. A report is the best way to explain different aspects briefly and use it as an opportunity to up-sell areas of weakness that you haven’t been contracted to work on.


But the more significant business advantage is when how SEO audit tool vendors show how they generate leads for businesses at a rate that puts current conversion figures to shame.


In fact, Martech Today says spending for marketing automation tools will touch $25.1 billion annually by 2023, and the SEO audit report falls under this bracket. But what if you could take the branding off your vendor, and add yours?

That way, your clients would be able to get the same report generated under your agency name, rather than from the automation vendor. This is called white labeling. Let’s dive into how you could leverage this tactic of a white label SEO report to expand your business significantly.


The Fancy Tool Your Customers Will be Curious About


white label SEO Report


Fortune always favors the brave, as they say, and innovators who try out new tools and techniques usually stand to gain the most. A website audit tool for free that you place at multiple locations across your web pages will definitely arouse the curiosity of your audience.

The audience would be a mix of current and potential customers, the former being more comfortable to convert since you could proactively email them a chance to test the tool. Not only are you offering a report for free, but you are offering them the chance to generate them multiple times a day, what with Google changing its algorithms frequently, along with the market’s shifting nature.


Studies by LinkedIn shows how 80% of marketers use marketing automation software to generate more leads. By offering value, what you are looking in exchange is their primary contact details to send a mail describing how your services could benefit their SEO efforts.


Positioning Your Brand Above The Others Still Fighting the Content Marketing Battle

White label SEO Report 2

A study by Demand Gen Report shows that users review 3-5 pieces of a firm’s native content to develop a level of confidence before they reach out to engage for the site’s services. And this does not just blog content. But while content marketing is essential, the end consumer is inundated with hundreds of emails and whitepaper notifications every day.


The lead generation mechanism using content as a medium hits a ceiling at some point. What if you could offset marginal results using the strategy of lead gen through white label SEO reporting, and position yourself differently through a space that is still currently new? Bypass the content marketing battle and deliver the genuine site and SEO performance metrics using a report which your customers wouldn’t think twice opting in for.



Positioning It As The Most Valuable Lead Magnet Mechanism



A recent survey shows how 57% of B2B marketers feel SEO generates the most leads, ahead of other marketing tactics. For a 
white label SEO report product offered to your audience, you are offering and leveraging the best of both worlds: a free tool to analyze their SEO success rate, and the opportunity to capture filtered leads that will increase your conversion rates.

The significant chunk of leads that digital marketing veterans like Neil Patel receive through their SEO auditing tools is widely known, but how you position and sell it on your website plays an important role as well.

Throughout your website, be it above the navigation bar, or by having in-story interstitials persuading audiences to avail this feature which seems almost unreal being offered for free, draw parallels between the content and a problem statement your potential customer could be facing.


Proactively Offering To Fix SEO Red Flags from the Audit Report


White Label SEO Report 4

Unless search engine optimization isn’t one of your main offerings, growing your business in the tightly fought digital marketing space must surely endear you to the SEO report. In fact, it might have set your mind thinking of how to leverage it across your different sales campaigns running.

Growing your business could enter a new phase if you identified the problem, but happened to be competent at addressing them as well. What if you promised prospects to review their website as soon as they shared their website details with you through the mandatory contact form, and respond with a customized report within 2-hours of the process initiation?

Perhaps, offer a week of consulting at no charge to fix the top two weaknesses of the website that the report brings out.


Securing qualified leads, making the process efficient


Efficiency of sales teams takes a hit when they have to sift through numerous leads to identify a few which will land the company real business opportunity. Let’s call the latter “qualified leads”. With the white label SEO report, most of the engaged prospects would either be serving their set of clients or looking to understand the state of how friendly their website is, according to Google’s search engine parameters.

Not only does a report make the process more feasible to capture leads and go after them, but it also creates a level of trust among potential customers, who would be assured that being able to automatically generate a report would mean the company knows a thing or two about optimizing web SEO. Those are additional brownie points to ensure an increase in engagement and eventual conversions.


The ‘automation’ moment has genuinely reached the world of marketing and lead generation. Today, powerful computing coupled with intelligent analysis has made crawling a website on SEO parameters, matching them to analyze their SEO proficiency and generating visually appealing reports, realities for the wider market.

With content marketing now being so pervasive that it only delivers diminishing marginal returns, marketing can take a leaf out of the tech startup’s books, by using features like the white label SEO report to disrupt the industry and make it more effective and customer-driven.

Our 
RoboAuditor tool is a comprehensive package that scans your website for 70+ factors, generates reports instantly, and gives you the option to position the tool as your own if you provide SEO services to clients. Reach out to us, and we will connect to gauge your requirements.


RoboAuditor is an Embeddable SEO Audit tool which generates 4X more leads with the traffic you already have.


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