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Digital Marketing Agencies, Global Seo, Lead Generation, Lead Generation Strategies, SEO, SEO Firm, Website Audit

Digital Marketing Agencies are the ones who take the bulls by its horns. They work with customers of different industries, locations, and in their various stages like Startup, growth, expansion, etc. The agencies face a lot of the complex challenges real-time and have very minimal time to resolve and move on. 

 

Bulls by its horns


Digital Marketing Agencies understand the problems much better because they have experienced it first hand. The Agency team have also found multiple ways to get around so they know exactly how they wish it can be solved. They are not daydreaming about a problem or a solution. They are very practical and reasonable. 


Identifying the right problem and then working towards the right way of solving it is the most critical factor for every product company. Most of the products fail because of this mismatch. 


There are quite a few successful product companies which were digital marketing agencies themselves earlier. 


1. Type Form: 

TypeForm helps companies build beautiful forms and surveys. It is in a crowded space of forms but then also could create a niche and is very popular among its customers. 

Digital Marketing Agencies

How Did the Idea of TypeForm Born: 

In an AMA at growth.org with the TypeForm Joint CEO & Co-Founder, David Okuniev


Typeform was born out of a client project when my co-founder, Robert, and I were running our own digital marketing agencies and joined forces. The project required us to build a lead generation form that would sit inside an exhibition space for a toilet company (Roca). Competing for attention in a crowded space, we had to create something more inspiring to collect data than just a plain-old vanilla form, so we tried something completely different.


The issues we encountered were mainly from going from a proof of concept that we created for the exhibition into a form that we would eventually turn into a product. We iterated during almost an entire year in our spare time (while still running our digital marketing agencies) to get the balance of design and usability perfectly aligned. It was important for us that this didn’t end up being a gimmick, so we wanted to put a lot of extra effort into the mechanics into the way the form works, iterating numerous times.


2. RoboAuditor: 

RoboAuditor is one of the most effective lead magnets build for digital businesses. Just embed the white label SEO Audit tool on to your website and generate 4X more visitor to leads conversion. 

RoboAuditor



How did the Idea of RoboAuditor Born: 

In words of Rahul, CEO and Founder of RoboAuditor, 


RoboAuditor was born out of the need for generating leads for their own agency. The submission on the contact forms was hardly 1% and to produce the ebooks and white papers, the cost of acquiring leads, and the time to acquire leads was going very high. 


We then studied the different marketing mavericks like HubSpot, Neil Patel, Moz, and found out that they all have one thing in common – Their Own SEO Audit Tool,  which is generating millions of leads. 


We then created one SEO Audit tool for ourselves and saw that the website visitor to leads conversion was more than 4X. After polishing it more, we released into the market as a product, and today it is one of the most popular products on HubSpot Ecosystem. 


3. NeverBounce: 


NeverBounce is a real-time email verification service. It helps you keep your leads clean all the time. It is very critical to have clean email addresses as the issues of emails landing in spam are alarmingly high. 


Never Bounce



How did the Idea of NeverBounce Born: 

In the words of Bard Owen, CEO of NeverBounce, 


For nearly ten years, and before creating NeverBounce, we were a digital marketing agency. We struggled day in and day out to find a better way to verify emails and ultimately reach the inbox for our customers. We tried many products and solutions, but were eventually displeased with the accuracy, speed, support, and price; so we built our own! These four attributes became our core values here at NeverBounce.


Conclusion: 

Every agency should start thinking of building products, which not helps them solve a problem for themselves but also to many marketers like themselves. 

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Digital Marketing Agencies, Global Seo, Lead Generation, Lead Generation Strategies, SEO, SEO Audit

Digital Marketing Agencies must have an all-round knowledge about many things; Website building, search engine optimization, social media, digital marketing are a few to name. They need to be able to guide their clients in the right direction. Along with their precious digital marketing knowledge, a little help can lead them towards a path to success.


In this post, we bring you 6 tools every digital marketing agencies needs to get more leads and deliver quality service to its customers.

 

1. Clockify 


Clockfy

This is an app which helps you quantify and accurately track your team’s production. With this tool, you can not only keep track of your team’s real-time production hours, but you can also give your clients access to it. This is a power-packed tool with additional features such as


  • A start and stop timer to accurately capture real-time taken to complete an activity(you can also enter this manually).
  • Provision to categorize the time by clients, projects, tasks and billability, also you can create 3 different reports- summary report, detailed report and weekly report.
  • Clients can see real-time workflow and timelines of the project.
  • Unlimited user access and teams can work together and track time spent.
  • Allocate time to projects and evaluate earnings.


Pricing: Free (Basic Version)

Company: Clockify

2. Wave

 

If you are looking for software that can take care of all your accounting and invoicing this the tool you need. This tool has three products for accounting, invoicing and receipts, all these three are seamlessly connected for all-round financial management. Here is a detailed description of each product.

 

Accounting

  • setup, you can long and access your data from anywhere, all your data is backed up and is secure (256-bit encryption and PC1 level certification for credit and bank account transactions
  • You can connect unlimited bank accounts and credit cards and the transactions will be automatically get recorded into your bookkeeping.
  • Month-to-month and year-to-year comparisons to have a bird’s eye view on the cash flows.
  • Smart dashboard where all your incomes, expenses, payments and invoices are organized.

Invoicing

  • Helps to create professional invoices and send them directly to your customers.
  • Provision to set up recurring invoices and automatic credit card payments for recurring customers.
  • Seamless syncing to the accounting product so that all your financial transactions are automatically recorded in the accounting product.
  • Send invoices on the go with their Android and IOS apps, you will also get instant notifications when the invoice is viewed, is due and when it gets paid.
  • Accept online payments with Wave payments with a 1% transaction fee.

Receipts

  • Scan your receipts and sync the information to your Wave account and have an accurate account of all your business expenses.
  • The tool can also scan receipts offline and sync whenever it goes online.
  • All the information from the receipts is backed up in the cloud so that you can access it anytime and from anywhere.

Price: Free

Company: Wave


3. Hubspot CRM and Marketing

HubSpot

Lead generation, tracking and closing have never been easy, thanks to Hubspot CRM tool which has everything to help your sales team focus on selling and selling only. Here is what this tool has to offer.


CRM

  • Total visibility of the sales pipeline on an organized dashboard.
  • Sort through the deals won, lost and appointments fixed and track performance against the set quota.
  • Have an overview of the journey of a lead, sync your mail and log every mail, call and meeting.
  • Provision to access the history, contact details of a lead all at one place.
  • This tool also comes with live chat, email, bots and a universal mailbox accessible to the sales, marketing and customer support team.
  • Hassle-free one-one-one conversations within the tool.

Price: Free

Company: Hubspot CRM


Marketing

  • Easy drag and drop functionality to create beautiful personalized web pages.
  • Create unique landing pages for all your campaigns.
  • Easy content creation without the need for much formatting, also has options to publish directly on social media.
  • Real-time SEO suggestions.
  • Create stunning email templates and personalize the message and subject lines for each mail.
  • Get analytics on your entire marketing funnel.

Price: Free (basic version)

Company: Hubspot marketing


4. RoboAuditor

Roboauditor

This is a white label SEO tool which performs your website audit and generates a detailed report pointing the weak areas. Detailed features are as follows


  • Generate site audit report with just a few clicks.
  • Provision to brand the report with the company’s logo, name, address and a contact number.
  • The report gives a detailed analysis of various aspects of the report including web page speed, SEO, keyword density, mobile responsiveness, etc.
  • It provides unlimited downloads, white-label URL and WordPress login.
  • Provision to generate reports in more than 6500 languages.

Price: 14 days free trial period, then 29 $ per month.

Company: RoboAuditor


5. Stripe


Stripe

This tool provides payment services for all types of internet businesses. It comes with a complete tool kit to enable smooth payment flows for your business. Features include payments and billing


Payments

  • Clean and user-friendly payment page.
  • Custom UI tool kit.
  • Supports various payment methods such as cards, wallets, local payment methods, etc,.
  • Generate invoices and request payments from customers.
  • Provision to create mobile-friendly check out pages.

Billing

  • Easy addition and changing the billing models
  • Provision to test the models before rolling out.
  • Can create one-off invoices or recurring, also can support global payment methods.
  • Easy to integrate the billing API into existing websites, mobile apps and CRM systems.
  • Automatically sends emails to customers requesting 3D secure 2.
  • Generate customized invoices and get paid faster, also create reminders for pending invoices.

Price: Flat rate of 2.9 % +30 cents per successful card charge

Company: Stripe

6. Buffer




This is a tool used to manage your brand’s social media all in one place. This tool helps your team to plan, review and publish all your brand’s content from one simple dashboard. Detailed features are as follows


Publish


  • Provision to plan, collaborate and publish meaningful content on your brand’s social media pages.
  • Can create a pre-scheduled publishing calendar for each social media account.
  • Create customized posts for all your social media account and also the at-a-glance view of all the content lined up.

Price: Pro- 15$ per month, Premium- 65 $ per month, Business- 90$ per month.

Company: Buffer Publish


Reply

  • Respond to all queries, conversations across all your social media platforms from a single collaborative team inbox.
  • Can assign conversations to the right person, also avoid duplication with the ‘who else is viewing option’, and leave internal notes to your team on a specific conversation.
  • Tagging conversations for easy identification, also organize and keep track of all your conversations.

Price: Reply- 50$ per month, Business- 225$ per month.

Analyze

  • Track performances and create reports for all social media accounts from a single dashboard.
  • In-depth analysis of the performance of your social media posts.

Price: 50$ per month

Company: Buffer Analyze


Are there any other tools you feel are important for an agency to keep its business running?

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Lead Generation, Lead Generation Strategies, SEO Audit, SEO Audit Checklist

Every Marketer is a convergence of an artist, a psychologist, a scientist and a technologist. It is one of the toughest jobs today on this planet. 


I am myself a marketer who was part of implementing toughest banking transformations for sales and marketing teams, building an awesome marketing automation suite, ran a marketing agency and now helping agencies grow to new heights. 


After interviewing a lot of agency owners, analysing the behaviour, crunching the data sets, I have identified one reason why most of the agencies DIE 


Working with a Wrong Customer even after knowing it 


Why does an Agency work with a wrong customer even after knowing it?


Lack of Sales-Ready Leads: 


Every Marketer turned entrepreneur is a smart person. They know everything about the buyer persona, messaging, tools, tactics, strategies etc. etc. but the biggest problem we all face early days in business – LEADS 


An Agency owner gets first few clients through his circle of influence and gets busy in servicing them and making them successful that he forgets to generate his own TOP of the FUNNEL LEADS 


By the time the agency owner realises it and starts working on different tactics, he starts to feel that one more customer will give him/her the leeway to set up this leads engine. 


Do you know, 


According to the HubSpot survey for marketers, Lead Generation is the biggest challenge for most of the agencies (More than 60%). 

FUNNEL LEADS 


I believe the % is much higher just because of this


Generating leads for an agency through inbound marketing is not easy. There are already millions of wonderful articles, white papers, ebooks written by the marketing mavericks like HubSpot, Moz, Neil Patel, Marketo and many more. 


The agency owner will use his precious time and money in hunting for the next client himself than setting up the lead generation strategy. This is where the step where the thought is 


Let me grab one customer (anyone). This will make me little relaxed and I will make sure I set up my lead generation engine properly


Now you are into a TRAP. This customer would eat up your time and energy like a monster. He will suck your blood in such a way that you are left with no energy to do the Right Thing which you are doing for many of your customers – Setup you own Lead Generation Engine. 


This is the Vicious circle which will not let you come out and you end up shutting down your agency. 


Is There a Way Out 


Of course yes. If you study the marketing mavericks like HubSpot, Neil Patel, Moz carefully, the one thing which they did awesomely is creating a Lead Magnet which generates millions of leads and keys their TOP of the FUNNEL full.


The one tool which all of the three have in common – A SEO Audit Tool put up on their website: A Website Grader from HubSpot,  SEO Analyzer from Neil Patel and a Moz Bar from MOZ. 


RoboAuditor is an Embeddable White Label SEO Audit Tool which can be set up in no time on your website. You start generating your leads from Day Zero at a very reasonable price. 

Never rest till you automate the best way to generate sales-ready leads at a low cost. 

I wish every agency to grow big and make this world a better place because It’s the marketing which connects the best products to the end customers and adds joy to the lives of customers and companies.

Lead Generation Startegies

 

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