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Digital Marketing Agencies, Digital Marketing Agencies, Global Seo, Lead Generation, Lead Generation Strategies, SEO, SEO Audit, SEO Audit Checklist, SEO Leads, Website SEO

Lead generation is quite important for any business. After all, leads are the ones that can get converted to potential clients. As much as it is important, it is equally challenging to generate SEO leads because it takes lots of time and effort to build a lead generating channel and operate it.


Which is why many prefer to buy SEO leads from third party sources, but is this sustainable in the long run? And is buying SEO leads actually doing more harm than good? Find out answers to these questions and much more in our blog.


How Can You Buy SEO Leads?


These are the SEO leads generated by certain companies by ranking in google search, these companies than bundle up those leads and sell them to other companies who in turn work on these leads to turn them into customers.


This way you are getting SEO leads without much effort and quickly, so, this could be like Aladdin’s magic lamp? Not exactly! Read on to find out why?


Drawbacks Of Buying SEO Leads


We are not going to plainly say buying SEO leads is a bad idea, here is a comparison between buying leads and generating on your own.


Impacting FactorBuying SEO LeadsGenerating Your Own Leads
The exclusivity of the leadYou have no idea if these leads are being sold exclusively to your companyThese leads are generated by you, so they are exclusive
Demographics of the leadLittle is known about the lead’s demographics such as their interests, why they need your productYour website and ad campaigns are designed after understanding the requirements of the audiences, and how your product or service can help them.
CompetitionVery high as the same leads could be sold to your competitors and you could end up calling the same customer whom your competitor has already called.Relatively less, as these leads are exclusive and you have background information about their requirements.
Cost per acquisitionSince you are buying leads the company can double the rates monthly. Thus increasing your cost per acquisition.As you are generating your leads the cost per acquisition is under your control.
Long term sustainabilityLow because the moment you stop buying, the leads stop coming inHigh, because once your lead generating channels are up and running, they continuously generate leads for your business.

Before deciding to buy leads make sure you are aware of all these factors, which could affect your business. So, if buying leads is not an option to consider then how can you generate leads?


While the traditional SEO practices and Google Adwords still hold the ground as the best practices for lead generation, they require patience and effort to start with. But, once you pass this stage you will witness a flow of quality leads. To know more about the various techniques of generating SEO leads, check out our blog here.


However, do you know there is another way using which you can generate quality leads quickly? Yes! This technique is easy to install and also generates authentic leads.


Generating Leads Through Lead Generating Tools


SEO Leads


Many SEO experts such as Neil Patel have tried this and succeeded. These are the tools when once installed on to your website they will provide a free site auditing report to your viewers when they enter their mail id.


This way you are helping your viewers as well as generating leads. This will create a positive impact on your viewers.


For example, if a viewer has come to your website and checked his website health using your SEO tool. He then enters his mail id to get the full report, impressed by the report he signs up to your newsletter or leaves an inquiry.


Roboauditor is one such SEO audit tool which is easy to install, generates website’s audit report within minutes as well as generates leads. All of this at a very reasonable price.


Explore all the other options before going for buying SEO leads. As there are many easier and cost-effective ways to generate quality SEO leads.

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Digital Marketing Agencies, Digital Marketing Agencies, Global Seo, Lead Generation, Lead Generation Strategies, SEO Audit, SEO Audit Checklist

Digital Marketing Agencies are the ones who take the bulls by its horns. They work with customers of different industries, locations, and in their various stages like Startup, growth, expansion, etc. The agencies face a lot of complex challenges in real-time and have very minimal time to resolve and move on. 


Agencies understand the problems much better because not only they have experienced it first hand. The Agency team has also found multiple ways to get around so they know exactly how they wish it can be solved. They are not daydreaming about a problem or a solution. They are efficient and reasonable. 


Identifying the right problem and then working towards the right way of solving it is the most critical factor for every product company. Most of the products fail because of this mismatch. 


There are quite a few successful product companies that were digital marketing agencies themselves earlier. 


1. Type Form: 

 

Type Form


TypeForm helps companies build beautiful forms and surveys. It is in a crowded space of ways but then also could create a niche and is very popular among its customers. 


How Did the Idea of TypeForm Born: 

In an AMA with the TypeForm Joint CEO & Co-Founder, David Okuniev


Typeform was born out of a client project when my co-founder, Robert, and I were running our digital agencies and joined forces. The project required us to build a lead generation form that would sit inside an exhibition space for a toilet company (Roca). Competing for attention in a crowded area, we had to create something more inspiring to collect data than just a plain-old vanilla form, so we tried something completely different.


The issues we encountered were mainly from going from a proof of concept that we created for the exhibition into a form that we would eventually turn into a product. We iterated during almost an entire year in our spare time (while still running our agencies) to get the balance of design and usability perfectly aligned. It was essential for us that this didn’t end up being a gimmick, so we wanted to put a lot of extra effort into the mechanics into the way the form works, iterating numerous times.


2. RoboAuditor: 

 

RoboAuditor


RoboAuditor is one of the most effective lead magnets build for digital businesses. Just embed the white label SEO Audit tool on to your website and generate 4X more visitors to leads conversion. 


How did the Idea of RoboAuditor Born: 

In words of Rahul, CEO and Founder of RoboAuditor, 

RoboAuditor was born out of the need for generating leads for their agency. 


The submission on the contact forms was hardly 1% and to produce the ebooks and white papers, the cost of acquiring leads, and the time to acquire leads was going very high. 


We then studied the different marketing mavericks like HubSpot, Neil Patel, Moz, and found out that they all have one thing in common – Their SEO Audit Tool,  which is generating millions of leads. 


We then created one SEO Audit tool for ourselves and saw that the website visitor to leads conversion was more than 4X. After polishing it more, we released into the market as a product, and today it is one of the most popular products on HubSpot Ecosystem and also on MailChimp



3. NeverBounce: 

Nevera Bounce


NeverBounce is a real-time email verification service. It helps you keep your leads clean all the time. It is very critical to have clean email addresses as the issues of emails landing in spam are alarmingly high. 


How did the Idea of NeverBounce Born: 

In the words of Bard Owen, CEO of NeverBounce, 


For nearly ten years, and before creating NeverBounce, we were a digital marketing agency. We struggled day in and day out to find a better way to verify emails and ultimately reach the inbox for our customers. We tried many products and solutions, but were eventually displeased with the accuracy, speed, support, and price; so we built our own! These four attributes became our core values here at NeverBounce.



Conclusion: 


Every agency should start thinking of building products, which not helps them solve a problem for themselves but also to many marketers like themselves. 

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Digital Marketing Agencies, Global Seo, Lead Generation, Lead Generation Strategies, SEO Audit, SEO Firm

Every Marketer is a convergence of an artist, a psychologist, a scientist, and a technologist. It is one of the toughest jobs today on this planet. 


I am myself a marketer who was part of implementing most robust banking transformations for sales and marketing teams, building an impressive marketing automation suite, ran a marketing agency, and now helping agencies grow to new heights. 


After interviewing a lot of marketing agency owners, analyzing the behavior, crunching the data sets, I have identified one reason why most of the agencies DIE. 


Working with a Wrong Customer even after knowing it 

Why does a Marketing Agency work with the wrong customer even after knowing it?


Lack of Leads:

 


Every Marketer turned entrepreneur is a smart person. They know everything about the buyer persona, messaging, tools, tactics, strategies, etc. etc. but the biggest problem we all face early days in business – LEADS. 


A Marketing Agency owner gets the first few clients through his circle of influence and gets busy in servicing them and making them successful that he forgets to generate his TOP of the FUNNEL LEADS. 


By the time the marketing agency owner realizes it and starts working on different tactics, he begins to feel that one more customer will give him/her the leeway to set up this leads engine. 


Do you know, 


According to the HubSpot survey for marketers, Lead Generation is the biggest challenge for most of the agencies (More than 60%). 

 


I believe the % is much higher just because of this.


Generating leads for a marketing agency through inbound marketing is not easy. There are already millions of fascinating articles, white papers, ebooks written by the marketing mavericks like HubSpot, Moz, Neil Patel, Marketo, and many more. 


The marketing agency owner will use his precious time and money in hunting for the next client himself than setting up the lead generation strategy. This is where the step where the thought is 


Let me grab one customer (anyone). This will make me a little relaxed, and I will make sure I set up my lead generation engine correctly.

 


Now you are into a TRAP. This customer would eat up your time and energy like a monster. He will suck your blood in such a way that you are left with no power to do the Right Thing, which you are doing for many of your customers – Setup your own Lead Generation Engine. 


This is the Vicious circle that will not let you come out, and you end up shutting down your marketing agency. 


Is There a Way Out 


Of course, yes. If you study the marketing mavericks like HubSpot, Neil Patel, Moz carefully, the one thing which they did awesomely is creating a Lead Magnet which generates millions of leads and keys their TOP of the FUNNEL full.

 


The one tool which all of the three have in common

An SEO Audit Tool put up on their website:

A Website Grader from HubSpot,  SEO Analyzer from Neil Patel, and a Moz Bar from MOZ. 


RoboAuditor is an Embeddable White Label SEO Audit Tool that can be set up in no time on your website. You start generating your leads from Day Zero.

 

Best Free SEO Tool


Never rest till you automate the best way to generate sales-ready leads at a low cost. 


I wish every marketing agency to grow big and make this world a better place because It’s the marketing that connects the best products to the end customers and adds joy to the lives of customers and companies. 



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