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Digital Marketing Agencies, Global Seo, Lead Generation, Lead Generation Strategies, SEO, SEO Firm, Website Audit

Digital Marketing Agencies are the ones who take the bulls by its horns. They work with customers of different industries, locations, and in their various stages like Startup, growth, expansion, etc. The agencies face a lot of the complex challenges real-time and have very minimal time to resolve and move on. 

 

Bulls by its horns


Digital Marketing Agencies understand the problems much better because they have experienced it first hand. The Agency team have also found multiple ways to get around so they know exactly how they wish it can be solved. They are not daydreaming about a problem or a solution. They are very practical and reasonable. 


Identifying the right problem and then working towards the right way of solving it is the most critical factor for every product company. Most of the products fail because of this mismatch. 


There are quite a few successful product companies which were digital marketing agencies themselves earlier. 


1. Type Form: 

TypeForm helps companies build beautiful forms and surveys. It is in a crowded space of forms but then also could create a niche and is very popular among its customers. 

Digital Marketing Agencies

How Did the Idea of TypeForm Born: 

In an AMA at growth.org with the TypeForm Joint CEO & Co-Founder, David Okuniev


Typeform was born out of a client project when my co-founder, Robert, and I were running our own digital marketing agencies and joined forces. The project required us to build a lead generation form that would sit inside an exhibition space for a toilet company (Roca). Competing for attention in a crowded space, we had to create something more inspiring to collect data than just a plain-old vanilla form, so we tried something completely different.


The issues we encountered were mainly from going from a proof of concept that we created for the exhibition into a form that we would eventually turn into a product. We iterated during almost an entire year in our spare time (while still running our digital marketing agencies) to get the balance of design and usability perfectly aligned. It was important for us that this didn’t end up being a gimmick, so we wanted to put a lot of extra effort into the mechanics into the way the form works, iterating numerous times.


2. RoboAuditor: 

RoboAuditor is one of the most effective lead magnets build for digital businesses. Just embed the white label SEO Audit tool on to your website and generate 4X more visitor to leads conversion. 

RoboAuditor



How did the Idea of RoboAuditor Born: 

In words of Rahul, CEO and Founder of RoboAuditor, 


RoboAuditor was born out of the need for generating leads for their own agency. The submission on the contact forms was hardly 1% and to produce the ebooks and white papers, the cost of acquiring leads, and the time to acquire leads was going very high. 


We then studied the different marketing mavericks like HubSpot, Neil Patel, Moz, and found out that they all have one thing in common – Their Own SEO Audit Tool,  which is generating millions of leads. 


We then created one SEO Audit tool for ourselves and saw that the website visitor to leads conversion was more than 4X. After polishing it more, we released into the market as a product, and today it is one of the most popular products on HubSpot Ecosystem. 


3. NeverBounce: 


NeverBounce is a real-time email verification service. It helps you keep your leads clean all the time. It is very critical to have clean email addresses as the issues of emails landing in spam are alarmingly high. 


Never Bounce



How did the Idea of NeverBounce Born: 

In the words of Bard Owen, CEO of NeverBounce, 


For nearly ten years, and before creating NeverBounce, we were a digital marketing agency. We struggled day in and day out to find a better way to verify emails and ultimately reach the inbox for our customers. We tried many products and solutions, but were eventually displeased with the accuracy, speed, support, and price; so we built our own! These four attributes became our core values here at NeverBounce.


Conclusion: 

Every agency should start thinking of building products, which not helps them solve a problem for themselves but also to many marketers like themselves. 

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Digital Marketing Agencies, Global Seo, Lead Generation, Lead Generation Strategies, SEO, SEO Audit

Digital Marketing Agencies must have an all-round knowledge about many things; Website building, search engine optimization, social media, digital marketing are a few to name. They need to be able to guide their clients in the right direction. Along with their precious digital marketing knowledge, a little help can lead them towards a path to success.


In this post, we bring you 6 tools every digital marketing agencies needs to get more leads and deliver quality service to its customers.

 

1. Clockify 


Clockfy

This is an app which helps you quantify and accurately track your team’s production. With this tool, you can not only keep track of your team’s real-time production hours, but you can also give your clients access to it. This is a power-packed tool with additional features such as


  • A start and stop timer to accurately capture real-time taken to complete an activity(you can also enter this manually).
  • Provision to categorize the time by clients, projects, tasks and billability, also you can create 3 different reports- summary report, detailed report and weekly report.
  • Clients can see real-time workflow and timelines of the project.
  • Unlimited user access and teams can work together and track time spent.
  • Allocate time to projects and evaluate earnings.


Pricing: Free (Basic Version)

Company: Clockify

2. Wave

 

If you are looking for software that can take care of all your accounting and invoicing this the tool you need. This tool has three products for accounting, invoicing and receipts, all these three are seamlessly connected for all-round financial management. Here is a detailed description of each product.

 

Accounting

  • setup, you can long and access your data from anywhere, all your data is backed up and is secure (256-bit encryption and PC1 level certification for credit and bank account transactions
  • You can connect unlimited bank accounts and credit cards and the transactions will be automatically get recorded into your bookkeeping.
  • Month-to-month and year-to-year comparisons to have a bird’s eye view on the cash flows.
  • Smart dashboard where all your incomes, expenses, payments and invoices are organized.

Invoicing

  • Helps to create professional invoices and send them directly to your customers.
  • Provision to set up recurring invoices and automatic credit card payments for recurring customers.
  • Seamless syncing to the accounting product so that all your financial transactions are automatically recorded in the accounting product.
  • Send invoices on the go with their Android and IOS apps, you will also get instant notifications when the invoice is viewed, is due and when it gets paid.
  • Accept online payments with Wave payments with a 1% transaction fee.

Receipts

  • Scan your receipts and sync the information to your Wave account and have an accurate account of all your business expenses.
  • The tool can also scan receipts offline and sync whenever it goes online.
  • All the information from the receipts is backed up in the cloud so that you can access it anytime and from anywhere.

Price: Free

Company: Wave


3. Hubspot CRM and Marketing

HubSpot

Lead generation, tracking and closing have never been easy, thanks to Hubspot CRM tool which has everything to help your sales team focus on selling and selling only. Here is what this tool has to offer.


CRM

  • Total visibility of the sales pipeline on an organized dashboard.
  • Sort through the deals won, lost and appointments fixed and track performance against the set quota.
  • Have an overview of the journey of a lead, sync your mail and log every mail, call and meeting.
  • Provision to access the history, contact details of a lead all at one place.
  • This tool also comes with live chat, email, bots and a universal mailbox accessible to the sales, marketing and customer support team.
  • Hassle-free one-one-one conversations within the tool.

Price: Free

Company: Hubspot CRM


Marketing

  • Easy drag and drop functionality to create beautiful personalized web pages.
  • Create unique landing pages for all your campaigns.
  • Easy content creation without the need for much formatting, also has options to publish directly on social media.
  • Real-time SEO suggestions.
  • Create stunning email templates and personalize the message and subject lines for each mail.
  • Get analytics on your entire marketing funnel.

Price: Free (basic version)

Company: Hubspot marketing


4. RoboAuditor

Roboauditor

This is a white label SEO tool which performs your website audit and generates a detailed report pointing the weak areas. Detailed features are as follows


  • Generate site audit report with just a few clicks.
  • Provision to brand the report with the company’s logo, name, address and a contact number.
  • The report gives a detailed analysis of various aspects of the report including web page speed, SEO, keyword density, mobile responsiveness, etc.
  • It provides unlimited downloads, white-label URL and WordPress login.
  • Provision to generate reports in more than 6500 languages.

Price: 14 days free trial period, then 29 $ per month.

Company: RoboAuditor


5. Stripe


Stripe

This tool provides payment services for all types of internet businesses. It comes with a complete tool kit to enable smooth payment flows for your business. Features include payments and billing


Payments

  • Clean and user-friendly payment page.
  • Custom UI tool kit.
  • Supports various payment methods such as cards, wallets, local payment methods, etc,.
  • Generate invoices and request payments from customers.
  • Provision to create mobile-friendly check out pages.

Billing

  • Easy addition and changing the billing models
  • Provision to test the models before rolling out.
  • Can create one-off invoices or recurring, also can support global payment methods.
  • Easy to integrate the billing API into existing websites, mobile apps and CRM systems.
  • Automatically sends emails to customers requesting 3D secure 2.
  • Generate customized invoices and get paid faster, also create reminders for pending invoices.

Price: Flat rate of 2.9 % +30 cents per successful card charge

Company: Stripe

6. Buffer




This is a tool used to manage your brand’s social media all in one place. This tool helps your team to plan, review and publish all your brand’s content from one simple dashboard. Detailed features are as follows


Publish


  • Provision to plan, collaborate and publish meaningful content on your brand’s social media pages.
  • Can create a pre-scheduled publishing calendar for each social media account.
  • Create customized posts for all your social media account and also the at-a-glance view of all the content lined up.

Price: Pro- 15$ per month, Premium- 65 $ per month, Business- 90$ per month.

Company: Buffer Publish


Reply

  • Respond to all queries, conversations across all your social media platforms from a single collaborative team inbox.
  • Can assign conversations to the right person, also avoid duplication with the ‘who else is viewing option’, and leave internal notes to your team on a specific conversation.
  • Tagging conversations for easy identification, also organize and keep track of all your conversations.

Price: Reply- 50$ per month, Business- 225$ per month.

Analyze

  • Track performances and create reports for all social media accounts from a single dashboard.
  • In-depth analysis of the performance of your social media posts.

Price: 50$ per month

Company: Buffer Analyze


Are there any other tools you feel are important for an agency to keep its business running?

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Lead Generation, Lead Generation Strategies, SEO Audit, SEO Audit Checklist

Every Marketer is a convergence of an artist, a psychologist, a scientist and a technologist. It is one of the toughest jobs today on this planet. 


I am myself a marketer who was part of implementing toughest banking transformations for sales and marketing teams, building an awesome marketing automation suite, ran a marketing agency and now helping agencies grow to new heights. 


After interviewing a lot of agency owners, analysing the behaviour, crunching the data sets, I have identified one reason why most of the agencies DIE 


Working with a Wrong Customer even after knowing it 


Why does an Agency work with a wrong customer even after knowing it?


Lack of Sales-Ready Leads: 


Every Marketer turned entrepreneur is a smart person. They know everything about the buyer persona, messaging, tools, tactics, strategies etc. etc. but the biggest problem we all face early days in business – LEADS 


An Agency owner gets first few clients through his circle of influence and gets busy in servicing them and making them successful that he forgets to generate his own TOP of the FUNNEL LEADS 


By the time the agency owner realises it and starts working on different tactics, he starts to feel that one more customer will give him/her the leeway to set up this leads engine. 


Do you know, 


According to the HubSpot survey for marketers, Lead Generation is the biggest challenge for most of the agencies (More than 60%). 

FUNNEL LEADS 


I believe the % is much higher just because of this


Generating leads for an agency through inbound marketing is not easy. There are already millions of wonderful articles, white papers, ebooks written by the marketing mavericks like HubSpot, Moz, Neil Patel, Marketo and many more. 


The agency owner will use his precious time and money in hunting for the next client himself than setting up the lead generation strategy. This is where the step where the thought is 


Let me grab one customer (anyone). This will make me little relaxed and I will make sure I set up my lead generation engine properly


Now you are into a TRAP. This customer would eat up your time and energy like a monster. He will suck your blood in such a way that you are left with no energy to do the Right Thing which you are doing for many of your customers – Setup you own Lead Generation Engine. 


This is the Vicious circle which will not let you come out and you end up shutting down your agency. 


Is There a Way Out 


Of course yes. If you study the marketing mavericks like HubSpot, Neil Patel, Moz carefully, the one thing which they did awesomely is creating a Lead Magnet which generates millions of leads and keys their TOP of the FUNNEL full.


The one tool which all of the three have in common – A SEO Audit Tool put up on their website: A Website Grader from HubSpot,  SEO Analyzer from Neil Patel and a Moz Bar from MOZ. 


RoboAuditor is an Embeddable White Label SEO Audit Tool which can be set up in no time on your website. You start generating your leads from Day Zero at a very reasonable price. 

Never rest till you automate the best way to generate sales-ready leads at a low cost. 

I wish every agency to grow big and make this world a better place because It’s the marketing which connects the best products to the end customers and adds joy to the lives of customers and companies.

Lead Generation Startegies

 

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Global Seo, Lead Generation, SEO, SEO Audit, SEO Audit Checklist, SEO Firm, Website Audit

Does your website have an aesthetic design with all the functionalities?


Do you plan to market it and generate leads for your business?


Before planning to invest in marketing your website, there is one more thing you need to make sure of, and that is to check if your website is up to the standards prescribed by the search engines.


All the major search engines such as Google, Yahoo, Bing, etc., work based on complex algorithms which function on certain criteria, and the websites which fall within these criteria rank first among the search engine results.


So how to know whether your website ticks the prescribed checklist of the search engines? One word Site audit! In this post, we bring to you what is a site audit, key features of a site audit and much more.

What is a site audit?what is the website audit

The search engines decide website ranking factors based on the user experience. A site audit is a detailed analysis of your website’s performance against these factors.


Search engines have automated search agents known as search engine bots. These bots crawl the websites, analyze the content and store it in their databases. When a user enters a search query, these bots then search their database and retrieve the results that are most relevant to the user’s query and serve them on their search engine results page (SERP’s)


So by doing a site audit, you will come to know in which areas your website is falling behind in these factors which are essential for the search engines to rank it first in its SERP’s.


Key Factors To Consider While Performing site Audit

 

Site Audit 

 

1. Page speed: Page speed is one of the key factors most search engines consider while ranking web pages in their SERP’s. Hence it is necessary to find out whether your website has all it takes to load quickly than your competitors. Through site audit, you can find critical points that are affecting your page load time.

2. On page SEO: On the page, SEO helps in easy identification of the page by the search engine bots while performing a site audit the following must be checked.

  • Each page must have a unique topic
  • Each page must have a primary keyword included in its page title, related meta descriptions. Check the images, anchor texts.
  • Check the H1 and H2 headings, redirections, duplicate pages
  • Also, check the page crawl errors and indexation errors
  • Check for page not found and server errors
  • Have SEO friendly URL’s for all the pages
  • Activate bread crumb and have structured data inserted


3. Mobile friendliness: Mobile compatibility will increase your page rankings and will give you an edge over the competitors. While performing site audit make sure you cover the following aspects

  • The site must have a responsive design
  • Youtube video links must be embedded
  •  All the images must be compressed

4. Check the robots.txt file: If all you realized that all the pages on your website are not being indexed then the first place to look at is the robots.txt file. Sometimes, a few pages are blocked which prevent Google from indexing those pages. So while performing a site audit search if there any page has been ‘disallowed’.

5. Check for broken links: Broken links lead to bad user experiences and therefore low site rankings, so always check for broken links on your website and fix them.

6. Check your website’s XML sitemap: The XML page of your website serves as a guide for the search engines bots to crawl and index the pages of your website. Hence it is essential to make sure the XML file is in the correct format and follows the XML sitemap protocol. All your website pages must be updated in the site map, and the sitemap must be submitted to all the search engines.

7. Social media: Another channel for lead generation channel is social media, so it is necessary to make sure your website is connected to your social media channels. Check if you have included the social media icons on every page, ensure you have social media share buttons where users can share your content on social media, place your social media icons on the header for easy access for the users.

8. Image SEO: Images also play a major role in improving your page ranking, check for the following 

  • Make sure the image file names match the image, you can also use keywords in the filenames
  • Check if the Alt tags are defined for all the images
  • If you are using many images consider using a content delivery network

9. Check for user-friendliness: The ultimate goal is to attract traffic to your website, but what if you are able to get traffic onto your website, and are leaving abruptly? To ensure the users stay on your webpage, check for the user-friendliness of your website. Here is how you can do it

  • Check if the users are able to find what they are looking for within 3 clicks.
  • Track the user journey through the search engine console and see where the dropouts are occurring.
  • Check if you have clear navigation in place and have a 404 error page.
  • Ensure your site has the contact us, about us and privacy policy in place
  • Maintain consistent interface throughout the website

These are some of the aspects you need to look for while performing a site audit, however, a site audit is not a simple task, there are many aspects to take care, and manually checking each and every detail might require lots of time as well as technical knowledge.


To make a site audit easy, there are many tools available which can perform your site audit and give you a detailed report with a few clicks. One such tool is RoboAuditor.


How RoboAuditor Makes Site Auditing Easy?

Website Audit Report

The RoboAuditor is a white label SEO tools that analyze your website and generates a report with just a few clicks. The generated report contains detailed information about the key performance errors and suggestions on how you can fix them.

 

The site report has information on

 

  • Page speed on Desktop and Mobile
  • Page title and meta description correctness
  • Image optimizations
  • Keyword density 
  • HTML, CSS, JS compressions
  • Mobile responsiveness 
  • Referring domains and internal links 

Such information is necessary to check whether your website is SEO and mobile-friendly, and is performing at the optimized speed.


These are some of the aspects you need to take care before plunging into marketing your website.

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Lead Generation, SEO

As customers shift from offline to online, companies have realized that if they want to sustain, digital is the road ahead.


They have come to realize that having an omnichannel presence is the only way to grow their business.


With companies going digital, the demand for digital marketing agencies has also grown exponentially. They are constantly on a lookout for someone who can help them to build their digital presence successfully.


An article by Reuters revealed that global spending on digital marketing is now close to $100 billion, which indicates that the companies are willing to spend money to create their presence online.


However, as the demand for digital marketing agencies soars, the competition among the agencies have also increased.


Here’s a small exercise you can do to understand the level of competition in the digital marketing industry. Do a google search to find the digital marketing agencies in your city.



If you notice, many digital marketing agencies are vying for the customer’s attention. And this is just the first page of the search results. There are plenty more waiting for attention on the second page. If you observe, you will find most of them claiming to be the ‘Top’ or the ‘Best’ digital marketing agency in the city.

While the customer may clearly find themselves lost and confused, it will also be a challenge for you to break through the clutter and gain the attention of the customer.

 

This is where you need to think of innovative ways to generate leads for your agency.

 

In this blog, we are going to discuss five strategies that you can follow to generate leads.


5 Most Effective Lead Generation Strategies for Digital Agencies


1. Blogs

Blogging is one of the integral parts of a digital marketing strategy for companies. While the aim of writing blogs is to provide unbiased and helpful information to build trust with the prospect, the primary objective of writing blogs is to traffic to the website. Let’s assume; you are looking for information on SEO tactics in 2019, here are a few blogs that you will find on the top of the page.

seo tactics 2019

Once the customer goes to your website to read the blog, you may prod them to follow you on social media or subscribe to your newsletter, so you can move them down the marketing funnel using inbound methodology. According to HubSpot, blogging is one of the most efficient ways to generate traffic to the website.

Pros:


  • It is cost-effective; you don’t have to invest a lot of money to generate blogs.
  • Helps in building trust and convert the traffic into leads.
  • Helps in establishing you as a thought leader in the industry.

Cons:


  • You have to spend a considerable amount of time in understanding the pain points of the customer, the keywords that they use to search for information and write a comprehensive blog using those keywords.
  • Blogging will not yield immediate results. It will take a minimum of 8-9 months to start showing results. However, it will help in building a long-term relationship with the customer.
  • You need to dedicate time and resources to blogging as a lack of strategy and consistency could affect your lead generation strategy. Continuity is the key.

2. Gated Content

Gated content is a type of content for which the prospect will have to fill a form with details such as name, e-mail ID, company name, etc. to get access to the content. Gated content can be in any form – Ebooks, White papers, premium research articles, etc. They are called the foundation of inbound methodology and are an effective way to generate leads.

Pros:

 

  • Helps in generating high-intent leads, as only those who are keen on receiving the information will be willing to fill the form.
  • Helps in segmenting the audience and sending them relevant content according to the information filled in the form.
  • Increases your brand value as people will value the in-depth knowledge shared by you.

Cons:


  • It may not help you to improve your SEO results as the Google bots may not be able to index it.

  • If your objective is to increase your reach through content, then gated content may not be the right strategy as the reach is limited and many few may want to avoid filling the form to access the content.

3. Email Marketing

You may have heard people say that email marketing dead and that social media is a better alternative. However, this data from Optinmonster might change your perspective.

optimonster

The study further reveals that 66% of the consumers make a purchase based on email message as compared to 26% for social media. Thus, it’s safe to say that email marketing is still relevant and will continue to generate leads if used the right way. You have to remember to segment your subscriber list according to the customer journey they belong to and send a personalized message to make the email relevant to the user.

Pros:

 

  • The biggest advantage of email marketing is the ROI it generates. For every $1 spent, you can generate $40 through emails as compared to banner ads that make $2.
  • It is cost-effective, and since the recipient gives you their email ID voluntarily, they might not find your emails to be intrusive unless you go overboard with your promotional messages. By giving an unsubscribe option, you can develop deeper trust with the recipient.
  • Email marketing allows you to segment your list and send personalized messages to them. According to campaign monitor, even a personalized subject line can lead to a 26% increase in the open rates.
  • You can do an in-depth analysis to know how your email marketing campaign is performing.

ROI Main

Cons:


  • Your emails may get lost in the clutter as your recipient might receive many emails from other companies too. So, even if you spend time writing and designing the best email, it may not always yield you the best results.
  • Sometimes your email might go into the spam folder or in the promotional tab, due to which, you might lose out on a few valuable leads.

4. Paid Advertising

While blogs, SEO, and gated content might help you generate high-quality leads, they might not get you immediate results. If you aim to generate quick and targeted leads, then you can begin with paid advertising. Paid advertising includes Google Ads, Facebook Ads, and Google Display Ads.

Pros:

  • As paid advertising gives you a choice to segment your audience, you can target the right audience and generate high-qualified leads.
  • Not sure about the right keywords to be used on your website? Don’t worry! Paid advertising will help you to zero in on the relevant keywords that will generate traffic on the website.
  • You can control your campaign by pausing or editing it.

Cons:


  • It can get expensive and may even lead to failure if not done the right way.
  • They may look sales-oriented and cold-pitched and may not help in building trust in the prospects as compared to inbound methods such as blogs and gated content.

5. SEO Audits

As we discussed earlier, to break the clutter, you have to show your value to the prospect to generate quality leads. Neil Patel and HubSpot used SEO audit as a way to generate traffic to their website and eventually convert it into leads. As more and more companies are getting aware of the importance of optimizing their website for search engines, offering Technical SEO audits will help you to differentiate yourself from the other me-too agencies.

Pros:

 

  • Helps you to show your potential at the very beginning. By showing the flaws in a website through SEO audits, you will be able to develop a trustworthy relationship with the prospect at the beginning itself.
  • Helps you save time on creating blogs and ebooks as most people look for a solution to their problem first and may find website auditing more useful.
  • Helps in saving money on expensive marketing strategies such as paid advertising and is quicker than other strategies such as Ebooks and blogs.
  • Easier to receive email IDs from the prospects as it is a prerequisite to receive the SEO audit report.

Cons:

  • It can be time-consuming if the audits are done manually.
  • Manual audits can also be error-prone.
  • Developing a tool for SEO audit can be expensive and would require a team of experts to develop it, which can lead to unnecessary overhead expenses.

If you are wondering how to do SEO audits without developing a tool from scratch, we have a solution just for you!

RoboAuditor – a White Label SEO Tool To Generate Leads Like HubSpot and Neil Patel


You don’t have to do the SEO audits manually nor do you have to bear overhead expenses to recruit experts to build a tool. You can simply use RoboAuditor, a white label SEO tool to conduct website audits for your prospects and generate leads. A White Label SEO Audit Tool such as RoboAuditor offers you several benefits such as:

  • The SEO audit report will be created within a few minutes and will be completely white labeled, carrying your companý’s logo.

  • Enables you to integrate the tool with your CRM and other marketing automation tools such as Zapier, MailChimp, and Salesforce, making it easier for you to push the prospect down the marketing funnel.

  • Can be installed easily with just a code embedded on your website, so there is no dependency on the IT team to install it.

  • Stays abreast with the latest SEO trends, ensuring that the audit report is error-free and relevant to the present times.

RoboAuditor Working

How a Digital Marketing Agency Used this Strategy to Generate 2X More Leads


Fractional CMO, a digital marketing agency used RoboAuditor to audit websites in parallel with their other lead generation activities such as writing Ebooks and blogs. It helped them to increase their leads by 400% and reduce their CPL by 75%.


If you want to give RoboAuditor a try, sign up for a free 14-day trial. We are sure, you will generate traffic and more leads within a few days, just like our client ZnetLive that generated 50+ leads within two days of using RoboAuditor!

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Global Seo, Lead Generation, SEO
We are about to move into the third decade of this century soon and one of the exciting things for businesses is that they have access to technology like never before. It aids them in their day-to-day operations, helps them deliver their best to clients and decides their future for them. And yet, the world for marketing agencies and digital marketing consultants is not without its challenges.

In the Marketing Agency Growth Survey 2018 report from HubSpot, 60% of the respondents stated that finding new clients is the biggest problem they encounter in growing their agencies. When asked what would they ideally like to invest in, in the coming year, 72% said that they would choose to fund lead generation initiatives.



Clearly, lead generation is the topmost priority for businesses. When devising lead generation strategies, there are three critical factors you must bear in mind.

  • The cost per lead (CPL) should be low
  • The offer you provide must be unique and personalized for every visitor
  • The effort to make the offer visible and actionable, should not be high

Among the many tactics, you can deploy to build a robust pipeline of leads, having your website perform at an optimum level is one of the must-haves. In this article we explore how, using a website grader, you can improve the SEO of your website, have it rank higher during searches and convert visitors into leads.

Working with a Website Grader

Website grader is an intelligent tool which provides a detailed audit of any given website. It ranks the website against key metrics including performance, mobile responsiveness, SEO and security. HubSpot has built Website Grader to aid its lead generation strategies. Another popular and highly effective website grader is RoboAuditor, a white label product that can be embedded into any agency’s website with a few simple steps.

RoboAuditor Working


A website’s popularity is not just about hosting valuable content and attracting the attention of the audience with creative design. It also needs to perform superior technically and a
website grader allows you to do just that. By using it to audit your site, you can then make improvements to get scored high by search engine algorithms and gain greater visibility during online searches. In other words, a website grader allows you to evaluate where your website is strong and what areas need improvement.


The proof that website graders really do affect lead generation lies in the numbers; HubSpot has generated millions of leads for agencies that use it. RoboAuditor has generated over 60,000 leads for more than 2,000 agencies across the world in the last 8 months alone.



Comparing a website grader with other lead generation tactics

There are a number of ways to convert visitors into leads. Ebooks, contact us forms, popup forms, and the website grader are the most effective ways of engaging with the audience.

Ebooks:  According to a HubSpot study, the popularity of the e-book is going down at a very tremendous pace across all demographics. This lead generation strategy was great till a few years back but not anymore

Cons:

  • Time is taken to publish a well-researched e-book: 90 Days
  • Cost to publish an ebook: $3000
  • Time taken to read complete e-book is very long. People now want microcontent.
  • Conversion is just between 1% to 2% and not more


ebooks-and-whitepapers-growthrobotics.com

Contact us forms: This is a must and is there on every website. Do you find it different anywhere? The conversion rate of a typical contact us form is < 1%. The contact us forms are not meant to generate Top of the Funnel leads.   


Popup forms: The increase in the popup blockers popularity and the strict guidelines by google clearly states that popup forms are annoying the website visitors.  They are not personalized and disturbs the visitor if he is looking for something important. With GDPR and the Push Notification popups already on your website, i am sure you too agree that it is annoying to have other one welcoming your website visitors.

popup box logo

Website grader: This is one of the best prospecting tool for a website and every website should have it. RoboAuditor is an embeddable, White Label SEO Audit Tool.

Pros:

  • RoboAuditor takes only 2 minutes for installation. Just paste 3 lines of code and it’s done.
  • Completely white label i.e. you will have your own branding on the report.
  • Move every lead directly to your lead management or email marketing systems with the one click integration options
  • RoboAuditor Browser extension helps your business development team to strike a conversation with the prospects instantly.

Conclusion

Digital agency websites need regular maintenance and improvements to allow their businesses to remain on top of their game. Rather than going in for a redesign of the entire site every few years, it makes more sense to keep analyzing the technical aspects of the website on an ongoing basis so that you can survive in the midst of the competition, keep pace with the technological changes and thrive in your industry.


To get a better sense of how a website grader works, and how it can really help fine-tune your website, positively impacting your lead generation efforts, sign up for the free 14-day trial of RoboAuditor, without sharing any credit card details, now.


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Lead Generation

What do you do to generate leads for your digital marketing agency?

Do you send cold emails or do cold calls?

Well, that no longer works as effectively as it did a decade ago. People do not prefer to be contacted if they don’t know you.


Do you write regular blogs, gated content such as an ebook, and post content on social media platforms?

Yes, that works, but it’s going to take a while for you to generate leads and cost you a lot.


So, how can you generate leads up to 4x in a quick way?


The answer is quite simple.


Follow the HubSpot, Neil Patel and, Moz’s to know what type of lead generation methods they used to generate leads through the website.

How Does it Work?

Simply put, it helps you to establish the first point of contact with the prospective client.


Let’s take an example, there are thousands of digital marketing agencies in the market vying for your client’s attention and your client probably receives at least ten emails in their inbox promising them of best digital marketing services. How will your customer know you are the right marketing partner for their organization?


Sure, they can go through your online reviews, case studies, and your website content to gauge your expertise; or you can offer a free consultation or a Proof of Concept to display your expertise.


However, to reach that stage, your prospective client has to be sure that you can solve their problem. That’s where a tool such as a website audit tool can come to your rescue.


That’s what has helped Neil Patel, Hubspot, and Moz to generate leads.

Neil Patel



 
Here’s what Neil Patel, the founder of neilpatel.com had to say about the tool,

“SEO Analyzer is the major source of lead generation on the website neilpatel.com & it continues to generate more than 70K in leads/month”.
                                         
                                                   Neil Patel on SEO Analyzer


lead-generation-methods-5


Website Grader


 
Here’s what Dharmesh Shah, the co-founder, and CTO of HubSpot had to say about the tool,

“grader.com (which started life as WebsiteGrader.com) has been our best performing piece of content, ever. This is based on the number of leads it generates on an ongoing basis. Of course, like other high-impact content, building a tool does require an investment — but when it works, it can work really well. We can trace millions of dollars of revenue over the years to grader.com”                                                                                    
                                         Dharmesh Shaw on Website Grader

You see, a simple tool that offers an in-depth website audit report to the visitors has helped HubSpot become what it is today.


Show your prospective customer where the problem lies and they will come back to you to implement the solutions suggested in the report.


As Dharmesh Shah said, developing a tool like a website grader can be a costly investment.

But white label services can relieve you of the hassles.


Here come White Label SEO Audit Tools for your rescue


White Label SEO Audit tools solve the problem of hiring a big team to develop your own website grader or SEO Analyzer.

Using White Label SEO Audit Tools like RoboAuditor, you just sign up, put your business logo, contact details, and your name and start generating your own SEO audit reports.

RoboAuditor goes a step further, Just embed it on your website, and when your prospects visit the website they can audit their website on their own and you get the prospect details with minimal efforts 🙂

lead-generation-methods-6


Sounds good, how do I choose the right tool?

For all the domain resellers, website design services, SEO & marketing related businesses, website audit tool is a great start.

Important things to consider

1. Everything should be a white label: This means even the URL on which the report shows should be white label 🙂

2. Comprehensiveness: The report should be comprehensive and understandable.

3. Integrations: The tool should be connected to popular marketing and CRM systems. This way you can start lead nurturing campaigns once a lead is generated. This is very important else you will end up creating one more silo


4. Customer Support: You should get good support over phone, email, and chat.


5. Pricing: It should be reasonably priced so that you can give it a shot.


6. On Cloud: Make sure the tool which you pick is on a cloud. I am sure you don’t want to manage the servers and related stuff at your end.


One of the tool which fits all the above pointers is RoboAuditor. It just takes hardly 5 minutes to put it on to your website and you start generating leads from day zero !!


lead-generation-methods-9

Great, so I can become a billion-dollar agency by using the tool…


It’s possible. But your work does not end with generating leads. You need to provide them with informative content to establish yourself as a trustworthy digital marketing partner. As Rand Fishkin, the co-founder of Moz said, “the Beginner’s Guide to SEO and the Search Engine Ranking Factors were seminal works.


They helped establish our brand, build an audience, and create credibility in the market. Without them, it’s tough to imagine that Moz could be where it is today.”


So, do not stop with providing the audit reports. Invest in writing informative blogs, definitive guides, and webinars to build a long-term engagement with them.


RoboAuditor is an Embeddable SEO Audit tool which generates 4X more leads with the traffic you already have

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Global Seo, Lead Generation, SEO, SEO Audit, SEO Audit Checklist

A small business owner understands the importance of digital presence and invested a lot of time and money in building a fantastic bakery website. Good content and Jaw-dropping images, Design, User-friendly navigation.

However, she quickly realizes that her website does not feature in the first or second page of the search engine even if someone searches for a bakery in her area.

When she explains this to her friend over a cup of coffee, she suggested her to look for a digital marketing agency to optimize her website and make it search engine-friendly.  


Now the bakery owner started looks for digital marketing agencies in her area and almost everyone promises to optimize her website. The business owner was looking for someone who can tell her the issues in the website upfront.

Unable to differentiate between agencies, she eventually chooses the first agency that she finds on the Internet.

Sounds familiar?

As a digital marketing agency, you must be aware that people are realizing the importance of having an optimized website. They understand that Search Engine Optimization (SEO) is a technical and long-term exercise that requires the attention of a digital marketing agency or an SEO expert.

That’s why they do not hesitate to hire a digital marketing agency to help them in their endeavor of improving their ranking and growing the business.

“However, with digital marketing and SEO agencies mushrooming in every part of the globe, providing a differentiation has become more important than ever.”

To add to the competition, Google recommends business owners to select the agency based on their search and technical audit prowess. Which essentially means that

Google advises businesses to ask SEO agencies to provide recommendations to improve the search and technical performance of the website to help them choose the right agency


This in a way spells good news for you as you can leverage this opportunity and become one of the most sought-after digital marketing agencies in this booming industry.

White Label SEO Audit – Your Secret to Success

Every business would want to know their site’s performance and understand how it can be improved. While other digital agencies ask business owners to pay a small fee upfront and take over a week to analyze the website, you can do it for them free of cost using white label SEO AuditTool. You can even give them the power to analyze their website themselves and receive a report almost immediately.

This makes it a reliable and trustworthy tool.

Why Are White Label SEO Audit Tools So Popular?

White label SEO Audit Tools is getting a strong foothold in the digital marketing industry and there are two primary reasons for it.

1. Helps in Generating Leads

Let’s take an example of a Hyderabad-based digital marketing agency called Fractional CMO that offers digital marketing services to SaaS, Manufacturing and Real Estate companies.

Fractional CMO was highly dependent on different lead channels such as eBooks, whitepapers, and blogs to generate leads. The entire exercise proved to be time-consuming and cost-intensive for them.

Fractional CMO signed up for a free trial version of 
RoboAuditor, a white label SEO tool and added it to their website (screenshot is given below). So, whoever visited their website had the option to analyze their website for free instead of paying $500.

Within one week of embedding the white label code, Fractional CMO was able to see an increase in qualified leads by 2x times. As of today, Fractional CMO has been able to increase their leads by 400% and reduce the marketing spend by 75% by using white label SEO.



And Fractional CMO is not the only digital marketing agency to have benefited from it. Even HubSpot, the 5th ranking website in the online marketing space has successfully used a tool called Website Grader as one of the methods to generate leads for their website.

In one of the articles in 
Forbes, the author, Joe Escobedo made a valid point – “To stand out in a crowded marketplace, your lead magnet needs to be great. When every business is giving away free e-books, give out a free software tool that helps solve your customer’s pain point so you can set your business apart from your competitors.”

This is precisely what makes white label SEO tools so popular.

2. Helps in Winning Clients

So, your website visitor has received a detailed report on the improvements they can make to their website. Do you think they will implement it? Neil Patel believes they wouldn’t. In his article ‘How I Built a 7 Figure SEO Agency’, Neil Patel suggests that the visitor will most likely ask you to fix the issues found on their website because they would rather trust your sensibilities to fix the problem than spending their time and resources on it.



If you were a business owner, you would ask the digital agency to fix it, won’t you?

So, you see, by using white label SEO and sending the website health report in advance, you will be able to win the trust of the visitor and eventually convert them into a client.

RoboAuditor – A Perfect Partner for Your Growth

Selecting the right white label SEO audit tool is essential from your business growth perspective, because if the tool is below par and misleading, then there is a chance that your website visitors might not trust your business at all.

However, with RoboAuditor by your side, you need not worry about it. Here are a few reasons that make RoboAuditor a perfect partner for your business.

  • Easy to use: Growth Robotics’ RoboAuditor, is a ready-to-use tool that can be used by a non-technical person too. All you need to do is, embed the code to your website and you are ready!

  • White label reports: A lot of white label SEO tool developers do not offer the option to publish white label reports. This can be a disadvantage for those who want the reports to be sent under their name. RoboAuditor offers white label reports that give you the complete freedom to use your brand on the report.

  • Integration: Integration with various tools enables you to offer value-add service to the client. RoboAuditor offers integration with MailChimp, WordPress Plugin, HubSpot CRM, Chrome Extensions and much more.

  • Customization: All of us love customization. Customized white label reports will help you offer unique services to your customer. RoboAuditor offers customizations such as reports in multiple languages and empowers you to choose what you want to display in the report.

White label SEO audit tool is worth an investment to generate good quality leads at a minimal cost. If you are toying with the idea of trying it out, then do not hesitate to contact us. We are always ready to help :).

RoboAuditor is an Embeddable SEO Audit tool which generates 4X more leads with the traffic you already have.


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Lead Generation, SEO

When it comes to attracting new businesses a potent tool at an agency’s disposal is a lead magnet. A lead magnet is an irresistible offer that provides high value to a prospect in exchange for their contact information. Why would anyone want to give out his or her details like an email id to you? They won’t, not unless you give them some valuable information that addresses their pain points in a way that a simple Google search can’t. Lead magnets are a very personal marketing tactic that allows your business to stay on top of a potential customer’s mind.


Do Agencies Need Lead Magnets?

The answer is yes. Blogs and social media interaction build your brand identity, make your business more visible and grow your reputation, but all these metrics are intangibles. Besides, none of them will result in sales unless you know precisely who is interacting with your content. What makes a lead magnet powerful is that it drives leads directly into your sales funnel. With the leads generated online, you can grow your email list for lead nurturing, as well as increase traffic to your website. Lead magnets result in the kind of success you can measure.


Do Agencies Really Need Lead Magnets?

What Makes A Strong Lead Magnet?

Simply providing someone with generic information will not result in any leads (or at least, not many). Strong lead magnets need to be built keeping the following characteristics in mind.



  • They must be ultra-specific: 

Whatever the format of the lead magnet, it should offer a reliable, relevant and a valuable solution to a particular problem. For instance, if you are in the business of mobile-apps, instead of creating a guide on how to build a mobile app (something that can be searched for online easily), get very specific, like writing about how a hotel management app can increase bookings by 25% every quarter.


  • They must offer one big promise: 

That’s it. Narrow down on that ONE burning problem your ideal customer wants to solve, and show him/her how to resolve it. Instead of offering a 20-week marketing course for freelance writers, which is too broad in its offering, design a cheat sheet on how to write articles that go viral instead.

  • They deliver what is promised:

Once people opt-in for your offer, you need to ensure they get what you have promised as soon as possible. You need to have a system in place for this (and this is where technology comes into play). Will you deliver the offer over an email? Or will your offer be ready to download on the landing page itself, immediately after you have received the visitor’s contact information?

  • They are free and actionable:

If it’s going to cost them, people are unlikely to use your offer. Your lead magnet needs to cost nothing, except asking someone for their contact information. Also, the lead magnet needs to have practical value. Your prospective customer should be able to use it readily without having to look for additional information.

  • They should be easy and quick to consume:

There’s no point in offering a 3-month email course because that’s too long a time for someone to gain value out of your offering. A 300-page ebook will not meet your purpose either. A lead magnet should be designed to be short, easy and quick to act on without having to wait for successive sessions or information from you.

  • They should offer instant gratification: 

Your offering should get to the point immediately. Think of a checklist designed to give precise tactical-level tasks that the user only has to refer and check off, say during planning an event. Or a free trial demo of your product which the user can download and start using immediately. Only when there is instant gratification, will your offering be attractive enough for someone to leave their contact details.

  • They should have a high perceived value:

There is ample information available for everyone on the Internet today. A simple Google search can get people the results they are looking for. Specific questions can get answered in community forums. So your lead magnet has to deliver the kind of value which comes from your unique expertise and which won’t be easily available elsewhere. A lead magnet with a high perceived value has a much higher chance of conversion.

  • They should transform leads into potential clients:

The idea behind using a lead magnet is to provide value on a small scale and showcase your agency’s expertise. By addressing your target customer’s pain point you are creating a natural route for them to go one step ahead in their consideration phase which leads them to hire your agency.

How To Build A Lead Magnet That Converts

A strong lead magnet creates a win-win situation, both for the agency as well as its target customers.



  • Begin by conducting in-depth research into your target market: 

You need to understand your audience’s needs and wants, their challenges and aspirations, so that you can devise an offering that fills that gap, thus making your lead magnet highly attractive to opt-in.

  • How you design your lead magnet can be just as important as the offering you create:

A dedicated landing page with the right layout and design elements is critical in capturing the audience’s attention. Catchy headlines and large, bold call-to-action buttons make your offering more likely to be digested and clicked on.

  • The most critical element in your lead magnet is the lead capture form: 

built to get someone to share their details. People are both, hesitant to share their details for fear of spam, and not interested in wasting their time if you ask them too many questions. This is why you must make your move quickly. Your form should be as short as possible, capturing no more than three fields to minimize the effort someone will have to go through in getting to your offer. Sometimes, just asking for an email will be more than enough for you and cost the visitor only a few seconds.

Depending on the persona of your buyer, choose which format of the lead magnet works the best. Here are some examples of high value lead magnets.  
 
  • Webinars:

Use webinars to educate your listeners as well as establish your authority on a subject.

  • Audits and analysis:

These are an in-depth form of consultation wherein you perform research on your prospect’s business and provide them with a customized report on how well they are doing and what can be improved.

  • Email course:

Offer a mini 3-day course to warm up your prospects by engaging them repeatedly over the next couple of days once they have given their contact information to you.

  • Guides and cheat sheets:

Give step-by-step instructions on how-to’s and make your offering more sticky by providing your prospects with tactical information.

  • White papers and ebooks:

Guide your prospect’s perspectives by exciting your thought leadership in the industry and increase chances of a prospect wanting to interest with you for more guidance and mentorship.

Lead Magnets Result In High-Quality Leads

Quality leads

With rightly designed lead magnets, you will have provided something of immense and immediate value to a prospect, and they will readily give up their contact information in exchange. Having a contact address, a phone number, even an email id, is crucial because that is the only way you get a chance to interact and engage, eventually persuading your prospects and turning them into customers. A visitor opting-in to your offer is more likely to consider you for hiring than a casual website browser, which is why lead magnets are a great tool in generating high-quality leads.

RoboAuditor is the lead capture site audit which fulfils all the characteristics needed for creating a powerful lead magnet and generates high-quality leads for an agency. Want to know how it works? Talk to us to know more.


RoboAuditor is an Embeddable SEO Audit tool which generates 4X more leads with the traffic you already have.


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Lead Generation, SEO Audit

The nature of the internet and technology makes disruption a daily norm, not just displacing the very elements that brought it fame, with something more better, faster and safer, but introducing better ones to make our lives easier. Combine technology and the web, and you get to run your blog today at price points that would have been laughed at a few years back.


But as the market expanded, so did the competition. Long before there were different channels like social media or video, email was the biggest battleground. In fact, today it is still considered the most valued resource to create brand awareness and maintain brand recall. Studies by the DMA report 72% of marketers feel email is a great channel to build loyal and active customers.

Yet, as different market forces are putting channels like email through the litmus test of user appeal and relevance, lead-generation strategies are undergoing a transition. If your newsletter sign-ups are taking a dip in performance, be it in form submissions or drop-offs. It’s good to consider the below points to understand fluctuations and forecasts you must prepare for. Let’s hop in.


Commercial Email Marketing Blues & Focus on Brand Loyalty

The email marketing story was scripted by Gary Thuerk, a marketing manager who sent the first commercial email to around 400 recipients promoting his company’s product back in 1978. That brought him about $13 million in sales, and as the history books say, there has been no turning back for email promotions ever since.

Fast forward ten years to the 1990s. The internet revolution started gripping the world, with email service providers offering personal email addresses to individuals while heralding the era of commercial emails that were cost-effective and result-oriented to the marketer. The flip side was the spate of unrestricted mass-blast emails marketers started inundating users’ inboxes with. These emails were sent with no regard to the relevance of the offers to the recipients.

Email as an industry took quite a beating, which led to regulation and numerous complaints from readers around. Marketers realized that they had to adopt email techniques that would foster loyalty, like newsletter sign-ups or segmented emailing. They also started to extract and use data to understand more about their recipient segments, fine-tuned their strategies, to increase open and click-through rates.


The State of Email Subscription Marketing Today


Emails sent in the 1980s had just plain text. In the 1990s, HTML was integrated followed by the 2000s where portability made email consumption on the mobile increase, leading up to an era today where email is visual, interactive, and segmented. There was a time when RSS feeds were the norm to follow updates from a website like a news portal, but the medium lacked the visual and the filtering appeal that email could offer.

The email could offer that with ease, and much more. Additionally, email marketing has empowered readers with multiple spam protocol layers and options for readers to block or mark irrelevant messages as spam. Although statistics show 57% of respondents think there are just too many email messages, targeting a subscription-based mode leads to subscribers showing a 3x likeliness to share email content on social media compared to visitors coming in through other channels (according to Quick Sprout).

Besides, consumers who purchase products through email spend 138% more than those who didn’t receive offers via email. It still shows the stickiness factor of email remains, but tapping it involves careful planning.

The Challenges In A Dynamic World


Compare the era when email was the only cost-effective and target-oriented medium for marketers to get their message across, to today, and you would notice a world of difference. Most of all the players in your business offering similar services have a robust email play. It gives readers a vast pool of content to choose from, making the job tough for a particular brand to stand out with a lead management strategy like sign-up form engagement.

Besides, there are chances that readers would cater time to the leaders in the market, but the engagement game isn’t a walk in the park for the latter too. As a small or medium business, it is likely a tough ask to reach the Top 5 providers within a short span and command mindshare that is reducing every year. The challenges don’t end there.

Readers have only so much time to engage with your email and have become discerning in separating content customized to their requirements from content which isn’t. Email addresses have become virtual currencies, where exchange happens when the value is derived from both sides.

Possible Alternatives To Differentiate Your Blog?


The positives of email cannot be discounted. You can be sure that your email is sent and your reader definitely sees the subject line unless he chooses to filter it out of your inbox or block it downright. It then shows that you haven’t offered enough value by not using the available date. But if you talk about value, what if you were able to offer more than just value via content through the blogs your share?

Could it be possible that you could review your client’s website performance for free with a site audit tool? That could be your persuasion tool during the sign-up form phase, getting a definite buy-in from them to share their contact with you, and allowing your brand to occupy differentiated mindshare. in their mind? Growth Robotics, for example, offers an easy-to-embed auditing tool called RoboAuditor that performs an analysis of 70 factors, giving your clients valuable insights into the strengths and weaknesses of their site’s performance.

But what if this went even better? What if you could offer this tool to your clients, to embed it on their website with a simple line of code, so they could use it to build leads of their own through their audience? This is again possible with the RoboAuditor tool, that is similar to Hubspot’s Website Grader, allowing you to target, offer value, and secure leads at a reasonable cost that someone would find it hard to believe. Get a lead over your competitors by adopting new approaches to help you grow your business faster.


RoboAuditor is an Embeddable SEO Audit tool which generates 4X more leads with the traffic you already have.


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