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Digital Marketing Agencies, Digital Marketing Agencies, Global Seo, Lead Generation, Lead Generation Strategies, SEO Audit, SEO Audit Checklist

Digital Marketing Agencies are the ones who take the bulls by its horns. They work with customers of different industries, locations, and in their various stages like Startup, growth, expansion, etc. The agencies face a lot of the complex challenges real-time and have very minimal time to resolve and move on. 


Agencies understand the problems much better because not only they have experienced it first hand. The Agency team have also found multiple ways to get around so they know exactly how they wish it can be solved. They are not daydreaming about a problem or a solution. They are very practical and reasonable. 


Identifying the right problem and then working towards the right way of solving it is the most critical factor for every product company. Most of the products fail because of this mismatch. 


There are quite a few successful product companies which were digital marketing agencies themselves earlier. 


1. Type Form: 

 

Type Form


TypeForm helps companies build beautiful forms and surveys. It is in a crowded space of forms but then also could create a niche and is very popular among its customers. 


How Did the Idea of TypeForm Born: 

In an AMA with the TypeForm Joint CEO & Co-Founder, David Okuniev


Typeform was born out of a client project when my co-founder, Robert, and I were running our own digital agencies and joined forces. The project required us to build a lead generation form that would sit inside an exhibition space for a toilet company (Roca). Competing for attention in a crowded space, we had to create something more inspiring to collect data than just a plain-old vanilla form, so we tried something completely different.


The issues we encountered were mainly from going from a proof of concept that we created for the exhibition into a form that we would eventually turn into a product. We iterated during almost an entire year in our spare time (while still running our agencies) to get the balance of design and usability perfectly aligned. It was important for us that this didn’t end up being a gimmick, so we wanted to put a lot of extra effort into the mechanics into the way the form works, iterating numerous times.


2. RoboAuditor: 

 

RoboAuditor


RoboAuditor is one of the most effective lead magnets build for digital businesses. Just embed the white label SEO Audit tool on to your website and generate 4X more visitor to leads conversion. 


How did the Idea of RoboAuditor Born: 

In words of Rahul, CEO and Founder of RoboAuditor, 


RoboAuditor was born out of the need for generating leads for their own agency. The submission on the contact forms was hardly 1% and to produce the ebooks and white papers, the cost of acquiring leads, and the time to acquire leads was going very high. 


We then studied the different marketing mavericks like HubSpot, Neil Patel, Moz, and found out that they all have one thing in common – Their Own SEO Audit Tool,  which is generating millions of leads. 


We then created one SEO Audit tool for ourselves and saw that the website visitor to leads conversion was more than 4X. After polishing it more, we released into the market as a product, and today it is one of the most popular products on HubSpot Ecosystem. 



3. NeverBounce: 

Nevera Bounce


NeverBounce is a real-time email verification service. It helps you keep your leads clean all the time. It is very critical to have clean email addresses as the issues of emails landing in spam are alarmingly high. 


How did the Idea of NeverBounce Born: 

In the words of Bard Owen, CEO of NeverBounce, 


For nearly ten years, and before creating NeverBounce, we were a digital marketing agency. We struggled day in and day out to find a better way to verify emails and ultimately reach the inbox for our customers. We tried many products and solutions, but were eventually displeased with the accuracy, speed, support, and price; so we built our own! These four attributes became our core values here at NeverBounce.



Conclusion: 


Every agency should start thinking of building products, which not helps them solve a problem for themselves but also to many marketers like themselves. 

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Digital Marketing Agencies, Global Seo, Lead Generation, Lead Generation Strategies, SEO Audit, SEO Firm

Every Marketer is a convergence of an artist, a psychologist, a scientist and a technologist. It is one of the toughest jobs today on this planet. 


I am myself a marketer who was part of implementing toughest banking transformations for sales and marketing teams, building an awesome marketing automation suite, ran a marketing agency and now helping agencies grow to new heights. 


After interviewing a lot of marketing agency owners, analysing the behaviour, crunching the data sets, I have identified one reason why most of the agencies DIE 


Working with a Wrong Customer even after knowing it 

Why does a Marketing Agency work with a wrong customer even after knowing it?

Lack of Leads:

 


Every Marketer turned entrepreneur is a smart person. They know everything about the buyer persona, messaging, tools, tactics, strategies etc. etc. but the biggest problem we all face early days in business – LEADS 


A Marketing Agency owner gets first few clients through his circle of influence and gets busy in servicing them and making them successful that he forgets to generate his own TOP of the FUNNEL LEADS 


By the time the marketing agency owner realises it and starts working on different tactics, he starts to feel that one more customer will give him/her the leeway to set up this leads engine. 


Do you know, 


According to the HubSpot survey for marketers, Lead Generation is the biggest challenge for most of the agencies (More than 60%). 

 


I believe the % is much higher just because of this


Generating leads for a marketing agency through inbound marketing is not easy. There are already millions of wonderful articles, white papers, ebooks written by the marketing mavericks like HubSpot, Moz, Neil Patel, Marketo and many more. 


The marketing agency owner will use his precious time and money in hunting for the next client himself than setting up the lead generation strategy. This is where the step where the thought is 


Let me grab one customer (anyone). This will make me little relaxed and I will make sure I set up my lead generation engine properly

 


Now you are into a TRAP. This customer would eat up your time and energy like a monster. He will suck your blood in such a way that you are left with no energy to do the Right Thing which you are doing for many of your customers – Setup you own Lead Generation Engine. 


This is the Vicious circle which will not let you come out and you end up shutting down your marketing agency. 


Is There a Way Out 


Of course yes. If you study the marketing mavericks like HubSpot, Neil Patel, Moz carefully, the one thing which they did awesomely is creating a Lead Magnet which generates millions of leads and keys their TOP of the FUNNEL full.

 


The one tool which all of the three have in common – A SEO Audit Tool put up on their website: A Website Grader from HubSpot,  SEO Analyzer from Neil Patel and a Moz Bar from MOZ. 


RoboAuditor is an Embeddable White Label SEO Audit Tool which can be set up in no time on your website. You start generating your leads from Day Zero.

 

Best Free SEO Tool


Never rest till you automate the best way to generate sales-ready leads at a low cost. 


I wish every marketing agency to grow big and make this world a better place because It’s the marketing which connects the best products to the end customers and adds joy to the lives of customers and companies. 



Start generating Leads today

No credit card required – Get started in seconds
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Global Seo, Lead Generation, SEO, SEO Audit, SEO Audit Checklist, SEO Firm, Website Audit

Does your website have an aesthetic design with all the functionalities?


Do you plan to market it and generate leads for your business?


Before planning to invest in marketing your website, there is one more thing you need to make sure of, and that is to check if your website is up to the standards prescribed by the search engines.


All the major search engines such as Google, Yahoo, Bing, etc., work based on complex algorithms which function on certain criteria, and the websites which fall within these criteria rank first among the search engine results.


So how to know whether your website ticks the prescribed checklist of the search engines? One word Site audit! In this post, we bring to you what is a site audit, key features of a site audit and much more.

What is a site audit?what is the website audit

The search engines decide website ranking factors based on the user experience. A site audit is a detailed analysis of your website’s performance against these factors.


Search engines have automated search agents known as search engine bots. These bots crawl the websites, analyze the content and store it in their databases. When a user enters a search query, these bots then search their database and retrieve the results that are most relevant to the user’s query and serve them on their search engine results page (SERP’s)


So by doing a site audit, you will come to know in which areas your website is falling behind in these factors which are essential for the search engines to rank it first in its SERP’s.


Key Factors To Consider While Performing site Audit

 

Site Audit 

 

1. Page speed: Page speed is one of the key factors most search engines consider while ranking web pages in their SERP’s. Hence it is necessary to find out whether your website has all it takes to load quickly than your competitors. Through site audit, you can find critical points that are affecting your page load time.

2. On page SEO: On the page, SEO helps in easy identification of the page by the search engine bots while performing a site audit the following must be checked.

  • Each page must have a unique topic
  • Each page must have a primary keyword included in its page title, related meta descriptions. Check the images, anchor texts.
  • Check the H1 and H2 headings, redirections, duplicate pages
  • Also, check the page crawl errors and indexation errors
  • Check for page not found and server errors
  • Have SEO friendly URL’s for all the pages
  • Activate bread crumb and have structured data inserted


3. Mobile friendliness: Mobile compatibility will increase your page rankings and will give you an edge over the competitors. While performing site audit make sure you cover the following aspects

  • The site must have a responsive design
  • Youtube video links must be embedded
  •  All the images must be compressed

4. Check the robots.txt file: If all you realized that all the pages on your website are not being indexed then the first place to look at is the robots.txt file. Sometimes, a few pages are blocked which prevent Google from indexing those pages. So while performing a site audit search if there any page has been ‘disallowed’.

5. Check for broken links: Broken links lead to bad user experiences and therefore low site rankings, so always check for broken links on your website and fix them.

6. Check your website’s XML sitemap: The XML page of your website serves as a guide for the search engines bots to crawl and index the pages of your website. Hence it is essential to make sure the XML file is in the correct format and follows the XML sitemap protocol. All your website pages must be updated in the site map, and the sitemap must be submitted to all the search engines.

7. Social media: Another channel for lead generation channel is social media, so it is necessary to make sure your website is connected to your social media channels. Check if you have included the social media icons on every page, ensure you have social media share buttons where users can share your content on social media, place your social media icons on the header for easy access for the users.

8. Image SEO: Images also play a major role in improving your page ranking, check for the following 

  • Make sure the image file names match the image, you can also use keywords in the filenames
  • Check if the Alt tags are defined for all the images
  • If you are using many images consider using a content delivery network

9. Check for user-friendliness: The ultimate goal is to attract traffic to your website, but what if you are able to get traffic onto your website, and are leaving abruptly? To ensure the users stay on your webpage, check for the user-friendliness of your website. Here is how you can do it

  • Check if the users are able to find what they are looking for within 3 clicks.
  • Track the user journey through the search engine console and see where the dropouts are occurring.
  • Check if you have clear navigation in place and have a 404 error page.
  • Ensure your site has the contact us, about us and privacy policy in place
  • Maintain consistent interface throughout the website

These are some of the aspects you need to look for while performing a site audit, however, a site audit is not a simple task, there are many aspects to take care, and manually checking each and every detail might require lots of time as well as technical knowledge.


To make a site audit easy, there are many tools available which can perform your site audit and give you a detailed report with a few clicks. One such tool is RoboAuditor.


How RoboAuditor Makes Site Auditing Easy?

Website Audit Report

The RoboAuditor is a white label SEO tools that analyze your website and generates a report with just a few clicks. The generated report contains detailed information about the key performance errors and suggestions on how you can fix them.

 

The site report has information on

 

  • Page speed on Desktop and Mobile
  • Page title and meta description correctness
  • Image optimizations
  • Keyword density 
  • HTML, CSS, JS compressions
  • Mobile responsiveness 
  • Referring domains and internal links 

Such information is necessary to check whether your website is SEO and mobile-friendly, and is performing at the optimized speed.


These are some of the aspects you need to take care before plunging into marketing your website.

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Lead Generation, SEO

As customers shift from offline to online, companies have realized that if they want to sustain, digital is the road ahead.


They have come to realize that having an omnichannel presence is the only way to grow their business.


With companies going digital, the demand for digital marketing agencies has also grown exponentially. They are constantly on a lookout for someone who can help them to build their digital presence successfully.


An article by Reuters revealed that global spending on digital marketing is now close to $100 billion, which indicates that the companies are willing to spend money to create their presence online.


However, as the demand for digital marketing agencies soars, the competition among the agencies have also increased.


Here’s a small exercise you can do to understand the level of competition in the digital marketing industry. Do a google search to find the digital marketing agencies in your city.



If you notice, many digital marketing agencies are vying for the customer’s attention. And this is just the first page of the search results. There are plenty more waiting for attention on the second page. If you observe, you will find most of them claiming to be the ‘Top’ or the ‘Best’ digital marketing agency in the city.

While the customer may clearly find themselves lost and confused, it will also be a challenge for you to break through the clutter and gain the attention of the customer.

 

This is where you need to think of innovative ways to generate leads for your agency.

 

In this blog, we are going to discuss five strategies that you can follow to generate leads.


5 Most Effective Lead Generation Strategies for Digital Agencies


1. Blogs

Blogging is one of the integral parts of a digital marketing strategy for companies. While the aim of writing blogs is to provide unbiased and helpful information to build trust with the prospect, the primary objective of writing blogs is to traffic to the website. Let’s assume; you are looking for information on SEO tactics in 2019, here are a few blogs that you will find on the top of the page.

seo tactics 2019

Once the customer goes to your website to read the blog, you may prod them to follow you on social media or subscribe to your newsletter, so you can move them down the marketing funnel using inbound methodology. According to HubSpot, blogging is one of the most efficient ways to generate traffic to the website.

Pros:


  • It is cost-effective; you don’t have to invest a lot of money to generate blogs.
  • Helps in building trust and convert the traffic into leads.
  • Helps in establishing you as a thought leader in the industry.

Cons:


  • You have to spend a considerable amount of time in understanding the pain points of the customer, the keywords that they use to search for information and write a comprehensive blog using those keywords.
  • Blogging will not yield immediate results. It will take a minimum of 8-9 months to start showing results. However, it will help in building a long-term relationship with the customer.
  • You need to dedicate time and resources to blogging as a lack of strategy and consistency could affect your lead generation strategy. Continuity is the key.

2. Gated Content

Gated content is a type of content for which the prospect will have to fill a form with details such as name, e-mail ID, company name, etc. to get access to the content. Gated content can be in any form – Ebooks, White papers, premium research articles, etc. They are called the foundation of inbound methodology and are an effective way to generate leads.

Pros:

 

  • Helps in generating high-intent leads, as only those who are keen on receiving the information will be willing to fill the form.
  • Helps in segmenting the audience and sending them relevant content according to the information filled in the form.
  • Increases your brand value as people will value the in-depth knowledge shared by you.

Cons:


  • It may not help you to improve your SEO results as the Google bots may not be able to index it.

  • If your objective is to increase your reach through content, then gated content may not be the right strategy as the reach is limited and many few may want to avoid filling the form to access the content.

3. Email Marketing

You may have heard people say that email marketing dead and that social media is a better alternative. However, this data from Optinmonster might change your perspective.

optimonster

The study further reveals that 66% of the consumers make a purchase based on email message as compared to 26% for social media. Thus, it’s safe to say that email marketing is still relevant and will continue to generate leads if used the right way. You have to remember to segment your subscriber list according to the customer journey they belong to and send a personalized message to make the email relevant to the user.

Pros:

 

  • The biggest advantage of email marketing is the ROI it generates. For every $1 spent, you can generate $40 through emails as compared to banner ads that make $2.
  • It is cost-effective, and since the recipient gives you their email ID voluntarily, they might not find your emails to be intrusive unless you go overboard with your promotional messages. By giving an unsubscribe option, you can develop deeper trust with the recipient.
  • Email marketing allows you to segment your list and send personalized messages to them. According to campaign monitor, even a personalized subject line can lead to a 26% increase in the open rates.
  • You can do an in-depth analysis to know how your email marketing campaign is performing.

ROI Main

Cons:


  • Your emails may get lost in the clutter as your recipient might receive many emails from other companies too. So, even if you spend time writing and designing the best email, it may not always yield you the best results.
  • Sometimes your email might go into the spam folder or in the promotional tab, due to which, you might lose out on a few valuable leads.

4. Paid Advertising

While blogs, SEO, and gated content might help you generate high-quality leads, they might not get you immediate results. If you aim to generate quick and targeted leads, then you can begin with paid advertising. Paid advertising includes Google Ads, Facebook Ads, and Google Display Ads.

Pros:

  • As paid advertising gives you a choice to segment your audience, you can target the right audience and generate high-qualified leads.
  • Not sure about the right keywords to be used on your website? Don’t worry! Paid advertising will help you to zero in on the relevant keywords that will generate traffic on the website.
  • You can control your campaign by pausing or editing it.

Cons:


  • It can get expensive and may even lead to failure if not done the right way.
  • They may look sales-oriented and cold-pitched and may not help in building trust in the prospects as compared to inbound methods such as blogs and gated content.

5. SEO Audits

As we discussed earlier, to break the clutter, you have to show your value to the prospect to generate quality leads. Neil Patel and HubSpot used SEO audit as a way to generate traffic to their website and eventually convert it into leads. As more and more companies are getting aware of the importance of optimizing their website for search engines, offering Technical SEO audits will help you to differentiate yourself from the other me-too agencies.

Pros:

 

  • Helps you to show your potential at the very beginning. By showing the flaws in a website through SEO audits, you will be able to develop a trustworthy relationship with the prospect at the beginning itself.
  • Helps you save time on creating blogs and ebooks as most people look for a solution to their problem first and may find website auditing more useful.
  • Helps in saving money on expensive marketing strategies such as paid advertising and is quicker than other strategies such as Ebooks and blogs.
  • Easier to receive email IDs from the prospects as it is a prerequisite to receive the SEO audit report.

Cons:

  • It can be time-consuming if the audits are done manually.
  • Manual audits can also be error-prone.
  • Developing a tool for SEO audit can be expensive and would require a team of experts to develop it, which can lead to unnecessary overhead expenses.

If you are wondering how to do SEO audits without developing a tool from scratch, we have a solution just for you!

RoboAuditor – a White Label SEO Tool To Generate Leads Like HubSpot and Neil Patel


You don’t have to do the SEO audits manually nor do you have to bear overhead expenses to recruit experts to build a tool. You can simply use RoboAuditor, a white label SEO tool to conduct website audits for your prospects and generate leads. A White Label SEO Audit Tool such as RoboAuditor offers you several benefits such as:

  • The SEO audit report will be created within a few minutes and will be completely white labeled, carrying your companý’s logo.

  • Enables you to integrate the tool with your CRM and other marketing automation tools such as Zapier, MailChimp, and Salesforce, making it easier for you to push the prospect down the marketing funnel.

  • Can be installed easily with just a code embedded on your website, so there is no dependency on the IT team to install it.

  • Stays abreast with the latest SEO trends, ensuring that the audit report is error-free and relevant to the present times.

RoboAuditor Working

How a Digital Marketing Agency Used this Strategy to Generate 2X More Leads


Fractional CMO, a digital marketing agency used RoboAuditor to audit websites in parallel with their other lead generation activities such as writing Ebooks and blogs. It helped them to increase their leads by 400% and reduce their CPL by 75%.


If you want to give RoboAuditor a try, sign up for a free 14-day trial. We are sure, you will generate traffic and more leads within a few days, just like our client ZnetLive that generated 50+ leads within two days of using RoboAuditor!

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Global Seo, Lead Generation, SEO
We are about to move into the third decade of this century soon and one of the exciting things for businesses is that they have access to technology like never before. It aids them in their day-to-day operations, helps them deliver their best to clients and decides their future for them. And yet, the world for marketing agencies and digital marketing consultants is not without its challenges.

In the Marketing Agency Growth Survey 2018 report from HubSpot, 60% of the respondents stated that finding new clients is the biggest problem they encounter in growing their agencies. When asked what would they ideally like to invest in, in the coming year, 72% said that they would choose to fund lead generation initiatives.



Clearly, lead generation is the topmost priority for businesses. When devising lead generation strategies, there are three critical factors you must bear in mind.

  • The cost per lead (CPL) should be low
  • The offer you provide must be unique and personalized for every visitor
  • The effort to make the offer visible and actionable, should not be high

Among the many tactics, you can deploy to build a robust pipeline of leads, having your website perform at an optimum level is one of the must-haves. In this article we explore how, using a website grader, you can improve the SEO of your website, have it rank higher during searches and convert visitors into leads.

Working with a Website Grader

Website grader is an intelligent tool which provides a detailed audit of any given website. It ranks the website against key metrics including performance, mobile responsiveness, SEO and security. HubSpot has built Website Grader to aid its lead generation strategies. Another popular and highly effective website grader is RoboAuditor, a white label product that can be embedded into any agency’s website with a few simple steps.

RoboAuditor Working


A website’s popularity is not just about hosting valuable content and attracting the attention of the audience with creative design. It also needs to perform superior technically and a
website grader allows you to do just that. By using it to audit your site, you can then make improvements to get scored high by search engine algorithms and gain greater visibility during online searches. In other words, a website grader allows you to evaluate where your website is strong and what areas need improvement.


The proof that website graders really do affect lead generation lies in the numbers; HubSpot has generated millions of leads for agencies that use it. RoboAuditor has generated over 60,000 leads for more than 2,000 agencies across the world in the last 8 months alone.



Comparing a website grader with other lead generation tactics

There are a number of ways to convert visitors into leads. Ebooks, contact us forms, popup forms, and the website grader are the most effective ways of engaging with the audience.

Ebooks:  According to a HubSpot study, the popularity of the e-book is going down at a very tremendous pace across all demographics. This lead generation strategy was great till a few years back but not anymore

Cons:

  • Time is taken to publish a well-researched e-book: 90 Days
  • Cost to publish an ebook: $3000
  • Time taken to read complete e-book is very long. People now want microcontent.
  • Conversion is just between 1% to 2% and not more


ebooks-and-whitepapers-growthrobotics.com

Contact us forms: This is a must and is there on every website. Do you find it different anywhere? The conversion rate of a typical contact us form is < 1%. The contact us forms are not meant to generate Top of the Funnel leads.   


Popup forms: The increase in the popup blockers popularity and the strict guidelines by google clearly states that popup forms are annoying the website visitors.  They are not personalized and disturbs the visitor if he is looking for something important. With GDPR and the Push Notification popups already on your website, i am sure you too agree that it is annoying to have other one welcoming your website visitors.

popup box logo

Website grader: This is one of the best prospecting tool for a website and every website should have it. RoboAuditor is an embeddable, White Label SEO Audit Tool.

Pros:

  • RoboAuditor takes only 2 minutes for installation. Just paste 3 lines of code and it’s done.
  • Completely white label i.e. you will have your own branding on the report.
  • Move every lead directly to your lead management or email marketing systems with the one click integration options
  • RoboAuditor Browser extension helps your business development team to strike a conversation with the prospects instantly.

Conclusion

Digital agency websites need regular maintenance and improvements to allow their businesses to remain on top of their game. Rather than going in for a redesign of the entire site every few years, it makes more sense to keep analyzing the technical aspects of the website on an ongoing basis so that you can survive in the midst of the competition, keep pace with the technological changes and thrive in your industry.


To get a better sense of how a website grader works, and how it can really help fine-tune your website, positively impacting your lead generation efforts, sign up for the free 14-day trial of RoboAuditor, without sharing any credit card details, now.


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Lead Generation

What do you do to generate leads for your digital marketing agency?

Do you send cold emails or do cold calls?

Well, that no longer works as effectively as it did a decade ago. People do not prefer to be contacted if they don’t know you.


Do you write regular blogs, gated content such as an ebook, and post content on social media platforms?

Yes, that works, but it’s going to take a while for you to generate leads and cost you a lot.


So, how can you generate leads up to 4x in a quick way?


The answer is quite simple.


Follow the HubSpot, Neil Patel and, Moz’s to know what type of lead generation methods they used to generate leads through the website.

How Does it Work?

Simply put, it helps you to establish the first point of contact with the prospective client.


Let’s take an example, there are thousands of digital marketing agencies in the market vying for your client’s attention and your client probably receives at least ten emails in their inbox promising them of best digital marketing services. How will your customer know you are the right marketing partner for their organization?


Sure, they can go through your online reviews, case studies, and your website content to gauge your expertise; or you can offer a free consultation or a Proof of Concept to display your expertise.


However, to reach that stage, your prospective client has to be sure that you can solve their problem. That’s where a tool such as a website audit tool can come to your rescue.


That’s what has helped Neil Patel, Hubspot, and Moz to generate leads.

Neil Patel



 
Here’s what Neil Patel, the founder of neilpatel.com had to say about the tool,

“SEO Analyzer is the major source of lead generation on the website neilpatel.com & it continues to generate more than 70K in leads/month”.
                                         
                                                   Neil Patel on SEO Analyzer


lead-generation-methods-5


Website Grader


 
Here’s what Dharmesh Shah, the co-founder, and CTO of HubSpot had to say about the tool,

“grader.com (which started life as WebsiteGrader.com) has been our best performing piece of content, ever. This is based on the number of leads it generates on an ongoing basis. Of course, like other high-impact content, building a tool does require an investment — but when it works, it can work really well. We can trace millions of dollars of revenue over the years to grader.com”                                                                                    
                                         Dharmesh Shaw on Website Grader

You see, a simple tool that offers an in-depth website audit report to the visitors has helped HubSpot become what it is today.


Show your prospective customer where the problem lies and they will come back to you to implement the solutions suggested in the report.


As Dharmesh Shah said, developing a tool like a website grader can be a costly investment.

But white label services can relieve you of the hassles.


Here come White Label SEO Audit Tools for your rescue


White Label SEO Audit tools solve the problem of hiring a big team to develop your own website grader or SEO Analyzer.

Using White Label SEO Audit Tools like RoboAuditor, you just sign up, put your business logo, contact details, and your name and start generating your own SEO audit reports.

RoboAuditor goes a step further, Just embed it on your website, and when your prospects visit the website they can audit their website on their own and you get the prospect details with minimal efforts 🙂

lead-generation-methods-6


Sounds good, how do I choose the right tool?

For all the domain resellers, website design services, SEO & marketing related businesses, website audit tool is a great start.

Important things to consider

1. Everything should be a white label: This means even the URL on which the report shows should be white label 🙂

2. Comprehensiveness: The report should be comprehensive and understandable.

3. Integrations: The tool should be connected to popular marketing and CRM systems. This way you can start lead nurturing campaigns once a lead is generated. This is very important else you will end up creating one more silo


4. Customer Support: You should get good support over phone, email, and chat.


5. Pricing: It should be reasonably priced so that you can give it a shot.


6. On Cloud: Make sure the tool which you pick is on a cloud. I am sure you don’t want to manage the servers and related stuff at your end.


One of the tool which fits all the above pointers is RoboAuditor. It just takes hardly 5 minutes to put it on to your website and you start generating leads from day zero !!


lead-generation-methods-9

Great, so I can become a billion-dollar agency by using the tool…


It’s possible. But your work does not end with generating leads. You need to provide them with informative content to establish yourself as a trustworthy digital marketing partner. As Rand Fishkin, the co-founder of Moz said, “the Beginner’s Guide to SEO and the Search Engine Ranking Factors were seminal works.


They helped establish our brand, build an audience, and create credibility in the market. Without them, it’s tough to imagine that Moz could be where it is today.”


So, do not stop with providing the audit reports. Invest in writing informative blogs, definitive guides, and webinars to build a long-term engagement with them.


RoboAuditor is an Embeddable SEO Audit tool which generates 4X more leads with the traffic you already have

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Global Seo, Lead Generation, SEO, SEO Audit, SEO Audit Checklist

A small business owner understands the importance of digital presence and invested a lot of time and money in building a fantastic bakery website. Good content and Jaw-dropping images, Design, User-friendly navigation.

However, she quickly realizes that her website does not feature in the first or second page of the search engine even if someone searches for a bakery in her area.

When she explains this to her friend over a cup of coffee, she suggested her to look for a digital marketing agency to optimize her website and make it search engine-friendly.  


Now the bakery owner started looks for digital marketing agencies in her area and almost everyone promises to optimize her website. The business owner was looking for someone who can tell her the issues in the website upfront.

Unable to differentiate between agencies, she eventually chooses the first agency that she finds on the Internet.

Sounds familiar?

As a digital marketing agency, you must be aware that people are realizing the importance of having an optimized website. They understand that Search Engine Optimization (SEO) is a technical and long-term exercise that requires the attention of a digital marketing agency or an SEO expert.

That’s why they do not hesitate to hire a digital marketing agency to help them in their endeavor of improving their ranking and growing the business.

“However, with digital marketing and SEO agencies mushrooming in every part of the globe, providing a differentiation has become more important than ever.”

To add to the competition, Google recommends business owners to select the agency based on their search and technical audit prowess. Which essentially means that

Google advises businesses to ask SEO agencies to provide recommendations to improve the search and technical performance of the website to help them choose the right agency


This in a way spells good news for you as you can leverage this opportunity and become one of the most sought-after digital marketing agencies in this booming industry.

White Label SEO Audit – Your Secret to Success

Every business would want to know their site’s performance and understand how it can be improved. While other digital agencies ask business owners to pay a small fee upfront and take over a week to analyze the website, you can do it for them free of cost using white label SEO AuditTool. You can even give them the power to analyze their website themselves and receive a report almost immediately.

This makes it a reliable and trustworthy tool.

Why Are White Label SEO Audit Tools So Popular?

White label SEO Audit Tools is getting a strong foothold in the digital marketing industry and there are two primary reasons for it.

1. Helps in Generating Leads

Let’s take an example of a Hyderabad-based digital marketing agency called Fractional CMO that offers digital marketing services to SaaS, Manufacturing and Real Estate companies.

Fractional CMO was highly dependent on different lead channels such as eBooks, whitepapers, and blogs to generate leads. The entire exercise proved to be time-consuming and cost-intensive for them.

Fractional CMO signed up for a free trial version of 
RoboAuditor, a white label SEO tool and added it to their website (screenshot is given below). So, whoever visited their website had the option to analyze their website for free instead of paying $500.

Within one week of embedding the white label code, Fractional CMO was able to see an increase in qualified leads by 2x times. As of today, Fractional CMO has been able to increase their leads by 400% and reduce the marketing spend by 75% by using white label SEO.



And Fractional CMO is not the only digital marketing agency to have benefited from it. Even HubSpot, the 5th ranking website in the online marketing space has successfully used a tool called Website Grader as one of the methods to generate leads for their website.

In one of the articles in 
Forbes, the author, Joe Escobedo made a valid point – “To stand out in a crowded marketplace, your lead magnet needs to be great. When every business is giving away free e-books, give out a free software tool that helps solve your customer’s pain point so you can set your business apart from your competitors.”

This is precisely what makes white label SEO tools so popular.

2. Helps in Winning Clients

So, your website visitor has received a detailed report on the improvements they can make to their website. Do you think they will implement it? Neil Patel believes they wouldn’t. In his article ‘How I Built a 7 Figure SEO Agency’, Neil Patel suggests that the visitor will most likely ask you to fix the issues found on their website because they would rather trust your sensibilities to fix the problem than spending their time and resources on it.



If you were a business owner, you would ask the digital agency to fix it, won’t you?

So, you see, by using white label SEO and sending the website health report in advance, you will be able to win the trust of the visitor and eventually convert them into a client.

RoboAuditor – A Perfect Partner for Your Growth

Selecting the right white label SEO audit tool is essential from your business growth perspective, because if the tool is below par and misleading, then there is a chance that your website visitors might not trust your business at all.

However, with RoboAuditor by your side, you need not to worry about it. Here are a few reasons that make RoboAuditor a perfect partner for your business.

  • Easy to use: Growth Robotics’ RoboAuditor, is a ready-to-use tool that can be used by a non-technical person too. All you need to do is, embed the code to your website and you are ready!

  • White label reports: A lot of white label SEO tool developers do not offer the option to publish white label reports. This can be a disadvantage for those who want the reports to be sent under their name. RoboAuditor offers white label reports that give you the complete freedom to use your brand on the report.

  • Integration: Integration with various tools enables you to offer value-add service to the client. RoboAuditor offers integration with MailChimp, WordPress Plugin, HubSpot CRM, Chrome Extensions and much more.

  • Customization: All of us love customization. Customized white label reports will help you offer unique services to your customer. RoboAuditor offers customizations such as reports in multiple languages and empowers you to choose what you want to display in the report.

White label SEO audit tool is worth an investment to generate good quality leads at a minimal cost. If you are toying with the idea of trying it out, then do not hesitate to contact us. We are always ready to help :).

RoboAuditor is an Embeddable SEO Audit tool which generates 4X more leads with the traffic you already have.


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Lead Generation, SEO

When it comes to attracting new businesses a potent tool at an agency’s disposal is a lead magnet. A lead magnet is an irresistible offer that provides high value to a prospect in exchange for their contact information. Why would anyone want to give out his or her details like an email id to you? They won’t, not unless you give them some valuable information that addresses their pain points in a way that a simple Google search can’t. Lead magnets are a very personal marketing tactic that allows your business to stay on top of a potential customer’s mind.


Do Agencies Need Lead Magnets?

The answer is yes. Blogs and social media interaction build your brand identity, make your business more visible and grow your reputation, but all these metrics are intangibles. Besides, none of them will result in sales unless you know precisely who is interacting with your content. What makes a lead magnet powerful is that it drives leads directly into your sales funnel. With the leads generated online your can grow your email list for lead nurturing, as well as increase traffic to your website. Lead magnets result in the kind of success you can measure.


Do Agencies Really Need Lead Magnets?

What Makes A Strong Lead Magnet?

Simply providing someone with generic information will not result in any leads (or at least, not many). Strong lead magnets need to be built keeping the following characteristics in mind.



  • They must be ultra-specific: 

Whatever the format of the lead magnet, it should offer a reliable, relevant and a valuable solution to a particular problem. For instance, if you are in the business of mobile-apps, instead of creating a guide on how to build a mobile app (something that can be searched for online easily), get very specific, like writing about how a hotel management app can increase bookings by 25% every quarter.


  • They must offer one big promise: 

That’s it. Narrow down on that ONE burning problem your ideal customer wants to solve, and show him/her how to resolve it. Instead of offering a 20-week marketing course for freelance writers, which is too broad in its offering, design a cheat sheet on how to write articles that go viral instead.

  • They deliver what is promised:

Once people opt-in for your offer, you need to ensure they get what you have promised as soon as possible. You need to have a system in place for this (and this is where technology comes into play). Will you deliver the offer over an email? Or will your offer be ready to download on the landing page itself, immediately after you have received the visitor’s contact information?

  • They are free and actionable:

If it’s going to cost them, people are unlikely to use your offer. Your lead magnet needs to cost nothing, except asking someone for their contact information. Also, the lead magnet needs to have practical value. Your prospective customer should be able to use it readily without having to look for additional information.

  • They should be easy and quick to consume:

There’s no point in offering a 3-month email course because that’s too long a time for someone to gain value out of your offering. A 300-page ebook will not meet your purpose either. A lead magnet should be designed to be short, easy and quick to act on without having to wait for successive sessions or information from you.

  • They should offer instant gratification: 

Your offering should get to the point immediately. Think of a checklist designed to give precise tactical-level tasks that the user only has to refer and check off, say during planning an event. Or a free trial demo of your product which the user can download and start using immediately. Only when there is instant gratification, will your offering be attractive enough for someone to leave their contact details.

  • They should have a high perceived value:

There is ample information available for everyone on the Internet today. A simple Google search can get people the results they are looking for. Specific questions can get answered in community forums. So your lead magnet has to deliver the kind of value which comes from your unique expertise and which won’t be easily available elsewhere. A lead magnet with a high perceived value has a much higher chance of conversion.

  • They should transform leads into potential clients:

The idea behind using a lead magnet is to provide value on a small scale and showcase your agency’s expertise. By addressing your target customer’s pain point you are creating a natural route for them to go one step ahead in their consideration phase which leads them to hire your agency.

How To Build A Lead Magnet That Converts

A strong lead magnet creates a win-win situation, both for the agency as well as its target customers.



  • Begin by conducting in-depth research into your target market: 

You need to understand your audience’s needs and wants, their challenges and aspirations, so that you can devise an offering that fills that gap, thus making your lead magnet highly attractive to opt-in.

  • How you design your lead magnet can be just as important as the offering you create:

A dedicated landing page with the right layout and design elements is critical in capturing the audience’s attention. Catchy headlines and large, bold call-to-action buttons make your offering more likely to be digested and clicked on.

  • The most critical element in your lead magnet is the lead capture form: 

built to get someone to share their details. People are both, hesitant to share their details for fear of spam, and not interested in wasting their time if you ask them too many questions. This is why you must make your move quickly. Your form should be as short as possible, capturing no more than three fields to minimize the effort someone will have to go through in getting to your offer. Sometimes, just asking for an email will be more than enough for you and cost the visitor only a few seconds.

Depending on the persona of your buyer, choose which format of the lead magnet works the best. Here are some examples of high value lead magnets.  
 
  • Webinars:

Use webinars to educate your listeners as well as establish your authority on a subject.

  • Audits and analysis:

These are an in-depth form of consultation wherein you perform research on your prospect’s business and provide them with a customized report on how well they are doing and what can be improved.

  • Email course:

Offer a mini 3-day course to warm up your prospects by engaging them repeatedly over the next couple of days once they have given their contact information to you.

  • Guides and cheat sheets:

Give step-by-step instructions on how-to’s and make your offering more sticky by providing your prospects with tactical information.

  • White papers and ebooks:

Guide your prospect’s perspectives by exciting your thought leadership in the industry and increase chances of a prospect wanting to interest with you for more guidance and mentorship.

Lead Magnets Result In High-Quality Leads

Quality leads

With rightly designed lead magnets, you will have provided something of immense and immediate value to a prospect, and they will readily give up their contact information in exchange. Having a contact address, a phone number, even an email id, is crucial because that is the only way you get a chance to interact and engage, eventually persuading your prospects and turning them into customers. A visitor opting-in to your offer is more likely to consider you for hiring than a casual website browser, which is why lead magnets are a great tool in generating high-quality leads.

RoboAuditor is the lead capture site audit which fulfills all the characteristics needed for creating a powerful lead magnet and generates high-quality of leads for an agency. Want to know how it works? Talk to us to know more.


RoboAuditor is an Embeddable SEO Audit tool which generates 4X more leads with the traffic you already have.


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Lead Generation, SEO Audit

The nature of the internet and technology makes disruption a daily norm, not just displacing the very elements that brought it fame, with something more better, faster and safer, but introducing better ones to make our lives easier. Combine technology and the web, and you get to run your blog today at price points that would have been laughed at a few years back.


But as the market expanded, so did the competition. Long before there were different channels like social media or video, email was the biggest battleground. In fact, today it is still considered the most valued resource to create brand awareness and maintain brand recall. Studies by the DMA report 72% of marketers feel email is a great channel to build loyal and active customers.

Yet, as different market forces are putting channels like email through the litmus test of user appeal and relevance, lead-generation strategies are undergoing a transition. If your newsletter sign-ups are taking a dip in performance, be it in form submissions or drop-offs. It’s good to consider the below points to understand fluctuations and forecasts you must prepare for. Let’s hop in.


Commercial Email Marketing Blues & Focus on Brand Loyalty

The email marketing story was scripted by Gary Thuerk, a marketing manager who sent the first commercial email to around 400 recipients promoting his company’s product back in 1978. That brought him about $13 million in sales, and as the history books say, there has been no turning back for email promotions ever since.

Fast forward ten years to the 1990s. The internet revolution started gripping the world, with email service providers offering personal email addresses to individuals while heralding the era of commercial emails that were cost-effective and result-oriented to the marketer. The flip side was the spate of unrestricted mass-blast emails marketers started inundating users’ inboxes with. These emails were sent with no regard to the relevance of the offers to the recipients.

Email as an industry took quite a beating, which led to regulation and numerous complaints from readers around. Marketers realized that they had to adopt email techniques that would foster loyalty, like newsletter sign-ups or segmented emailing. They also started to extract and use data to understand more about their recipient segments, fine-tuned their strategies, to increase open and click-through rates.


The State of Email Subscription Marketing Today


Emails sent in the 1980s had just plain text. In the 1990s, HTML was integrated followed by the 2000s where portability made email consumption on the mobile increase, leading up to an era today where email is visual, interactive, and segmented. There was a time when RSS feeds were the norm to follow updates from a website like a news portal, but the medium lacked the visual and the filtering appeal that email could offer.

The email could offer that with ease, and much more. Additionally, email marketing has empowered readers with multiple spam protocol layers and options for readers to block or mark irrelevant messages as spam. Although statistics show 57% of respondents think there are just too many email messages, targeting a subscription-based mode leads to subscribers showing a 3x likeliness to share email content on social media compared to visitors coming in through other channels (according to Quick Sprout).

Besides, consumers who purchase products through email spend 138% more than those who didn’t receive offers via email. It still shows the stickiness factor of email remains, but tapping it involves careful planning.

The Challenges In A Dynamic World


Compare the era when email was the only cost-effective and target-oriented medium for marketers to get their message across, to today, and you would notice a world of difference. Most of all the players in your business offering similar services have a robust email play. It gives readers a vast pool of content to choose from, making the job tough for a particular brand to stand out with a lead management strategy like sign-up form engagement.

Besides, there are chances that readers would cater time to the leaders in the market, but the engagement game isn’t a walk in the park for the latter too. As a small or medium business, it is likely a tough ask to reach the Top 5 providers within a short span and command mindshare that is reducing every year. The challenges don’t end there.

Readers have only so much time to engage with your email and have become discerning in separating content customized to their requirements from content which isn’t. Email addresses have become virtual currencies, where exchange happens when the value is derived from both sides.

Possible Alternatives To Differentiate Your Blog?


The positives of email cannot be discounted. You can be sure that your email is sent and your reader definitely sees the subject line unless he chooses to filter it out of your inbox or block it downright. It then shows that you haven’t offered enough value by not using the available date. But if you talk about value, what if you were able to offer more than just value via content through the blogs your share?

Could it be possible that you could review your client’s website performance for free with a site audit tool? That could be your persuasion tool during the sign-up form phase, getting a definite buy-in from them to share their contact with you, and allowing your brand to occupy differentiated mindshare. in their mind? Growth Robotics, for example, offers an easy-to-embed auditing tool called RoboAuditor that performs an analysis of 70 factors, giving your clients valuable insights into the strengths and weaknesses of their site’s performance.

But what if this went even better? What if you could offer this tool to your clients, to embed it on their website with a simple line of code, so they could use it to build leads of their own through their audience? This is again possible with the RoboAuditor tool, that is similar to Hubspot’s Website Grader, allowing you to target, offer value, and secure leads at a reasonable cost that someone would find it hard to believe. Get a lead over your competitors by adopting new approaches to help you grow your business faster.


RoboAuditor is an Embeddable SEO Audit tool which generates 4X more leads with the traffic you already have.


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Global Seo, Lead Generation, SEO, SEO Audit, SEO Firm

According to a recent survey, 83% of agencies believe digital marketing to be one of the fastest changing industries in the present era because of its association with the rapidly evolving online world.

Technology comes and goes, and it’s not just a matter of sites that emerges and vanishes. However, 91% of business owners believe that the growth highly depends on the way people interact online, the software they use, the devices in use, and many more.

According to research conducted by Hubspot, there exists many challenges but the top three challenges that every digital agency needs to conquer to stay on top of all. Here are some of the top growth challenges that every digital marketing agency follows:

1. Generating Leads

Why Is It Considered to be the Top Challenge?


According to recent research conducted by the Hubspot Inbound report, 63% of the world’s best digital agencies strongly agree that lead generation is the most onerous task on their hand.

Does that mean, Agencies are unable to eat their own dog food?

Absolutely NO. Every industry has its challenges and so is with digital agencies.  

Clearly, all marketers can generate traffic for their website through blogs, social media, link building related activities but converting traffic to leads is the biggest problem.


Let’s get a little deeper now and understand how is it done till now?

a. Contact Us Forms:

The most common method which is by default on every website is “CONTACT US FORM”.

But it may come out as a big shock for most marketers that only 2.5% of users visiting the website fill up the static signup form. This clearly shows that the website visitors don’t feel that contact us forms are worth filling.

Contact form

With the cyber world cramming with hackers and spammers, web visitors don’t want to share their digital currency – Email Address for free


b. Ebooks & White Papers:

The second most common practice for generating leads is through ebooks and white papers. But there are two significant issues surrounding ebooks and white papers.

White paper E Book

Unique Topics to write:

Identifying the topic of eBook brings marketers back to square one. Every year 600,000 to 1,000,000 books are published every year in the US alone and counting the number of the eBook being published across the globe is way too huge to count.

In a nutshell, it won’t be wrong to say that there exist far too many eBooks on the internet to find a fresh topic and write an exciting eBook for the world to read.

A recent survey by HubSpot proves this, wherein the interest in the ebooks and white papers have been reduced to just single digits.

Cost:

The topic is not the only constraint that stops the marketers from publishing the eBooks; finances is the other constraint that prevents them. Publishing an eBook is expensive. It costs you around $3000 to make the ebook publish-ready.

And compared to the biggies of the industry, even if a newly established business publishes an eBook there exist only 0.3% chances that people will take notice of it.

So What’s the way out? Interactive Tools:

In place of following these boisterous paths to look for the ways of turning traffic to leads, you can use the interactive tools which your prospects would love. Growth Robotics’ RoboAuditor is a tool which your prospects would love.

RoboAuditor is an embeddable white label SEO Audit tool which can be put on any website within a few minutes. Its same as the Hubspot’s Website grader which you can have on your website:). Growth Robotics helps marketers in finding the solution to the most crucial and important question that all marketers face, the problem of generating leads at a reasonable cost with minimal effort.



2. Less time to focus on administrative tasks

Why It’s considered as a Challenge?

According to a recent survey by Hubspot 43%, marketers feel, with so many responsibilities hanging on their heads, they lose focus on administrative tasks such as, staffing plans, new business investments, onboarding, etc.

Though not the top challenge but 14% digital marketers say that recruiting talent is the biggest challenge standing in the face of their business, though it has fallen to half compared to the preceding year.

Getting lesser and lesser time to focus on administrative tasks like staffing plans, finding the ‘right fit’ employee, new business investments stop the digital agencies from discovering the new clients, creating the perfect recipe for stagnation.


What Can Be Done?

Make time slots and use various assessment tools that can help in finding the best fit employee for your company. Use marketing automation software for automating the team’s marketing efforts in some form or another. According to 40% of marketers, marketing automation is a must-have for the upcoming year.

The various assessment tool can help in evaluating your team and distinguish between the employees from the one who needs recognition and who needs coaching.

For new talents recruitment, employers should look for marketers with a diverse skill set, including content marketing, digital marketing, social media marketing, and SEO. The employers should be clear on the tasks and responsibilities to be entrusted to the new employee.

3. Managing the Website

Why It’s considered as a Challenge?

Almost 26% of agencies believe that managing a website is the biggest challenge they face. With the agencies focusing on inbound marketing, it came entirely as a shock that the sites are generating only 18% leads.

Sites are the backend Editor assets that work as your personally trained salesperson working round the clock, drawing visitors, converting them to lead, hence eventually helping you hit your goal. The issues related to website management comprises a vast list depending on various factors ranging from beautifully designed website and web pages to writing and optimizing the content.


What Can Be Done?

With over a billion websites available on the internet, no-one will give a second thought to a site that is not well maintained. It is an essential step to analyze the health of the website, and a thoroughly analyzed SEO audit report can help in realizing the drawbacks and shortcoming of the website.

It also includes an in-depth analysis focusing on the four most demanding necessities, design, and performance of the site, its loading time, security of the website and its mobile-friendliness with the SEO.

If your foremost problem while managing a website has anything to do with the skills and resources available at your disposal, then be assured that you are not alone in this. This is the most fundamental problem that all start-ups, as well as newly growing companies, face.

The most basic solution is to hire freelancers or get services from some agency partners. 
A well integrated and managed website always attracts the attention of the audience enticing them to turn from traffic to lead.

Though there are many auditing tools available online but for a swift check you can try out your hands on RoboAuditor. The easy to use RoboAuditor works as the one-stop destination to all your digital agency problems.

End Note:

Generating leads from SEO isn’t as easy as it seems to be and requires a fair amount of dedication on your end.

A business that thinks about their audiences first and takes proper steps to improve the value of their service will indubitably rise on the scales on all digital marketing channels. And the best way to take care of your audiences is by offering them what they crave the most, offer them the gift of their website health.

Try RoboAuditor for free before letting your audiences know how important their websites’ health is.

RoboAuditor is an Embeddable SEO Audit tool which generates 4X more leads with the traffic you already have.


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Global Seo, Lead Generation, SEO, SEO Audit, SEO Audit Checklist


Every Marketer should ask this question to himself every day till you get the answer.



Is there something interesting available on your website which will give people a reason to keeping coming back to your site.



As John Mueller says, adding appropriate keywords onto the title tags or improving bad inbound links are all very important but ‘short-term thinking’ but the larger goal: driving business by converting visitors to leads and convert leads to sales.



Sadly, Most of the websites don’t have a lead magnet. However, marketers who have cracked the above puzzle, have generated hundreds and thousands of visitors leading to a very high visitor to conversion ratio.



Don’t believe it? Let’s look at some of the very prominent examples. 




  • Mozbar from Moz is a popular chrome extension (insufficient results though) provided for free to its visitors, and it is a top lead generation engine for years.


  • Website Grader from Hubspot is a free website grading tool and has been a very crucial source of lead generation for almost a decade and is still the top lead gen source for HubSpot.


  • SEO Analyzer on NeilPatel.com is a free SEO Audit tool which generates thousands of leads every day 🙂


Wouldn’t you love to have something similar on your website and how to generate more leads like them? Of course, right? and that’s precisely the problem RoboAuditor – An Embeddable White Label SEO Audit Tool solves – Generating Leads like low cost.   

 

 

The prospects visiting your website have to enter their website URL and email address. RoboAuditor gives an inside-out view of the state of their sites in form of an SEO Audit report, which as an agency marketer you can white label. Besides, it recommends improvements to garner leads and sales.

 

With RoboAuditor, you get a tool and the reports in your custom branding, i.e. White Label SEO Audit Tool as well as White Label SEO Audit Reports. 


6 Ways our current users as using RoboAuditor as their favorite Lead Magnet 

 


1. Place RoboAuditor On Home Page


Drawing an analogy to real estate, your homepage is the Monaco of your entire web state, where each square centimeter must be valued the highest you’d give to your entire webpage portfolio. It doesn’t mean that it has to be cramped with many links or appealing buttons and pop-up marketing your services, but has to be laid out in an optimum fashion.


Placing RoboAuditor as the peak of your entire business strategy gives it the best seat in the house, through a section or a standout button. It makes the RoboAuditor tool visible for all your audience to see and can become your biggest sales tool.

2. Make RoboAuditor A Prominent CTA On The Header

RoboAuditor gives you elaborate insights into the inner workings of your prospects websites, adding value to them. Now that’s reason enough to create an essential call-to-action on your site header, as its value demands the prime position. Alternatively, if it is one of your business strategies, add it as a header side-section that still captures users landing onto your website.


3. Place RoboAuditor As A Footer On High-Traffic Pages


Thanks to your web strategy working right, pages with high traffic must be leveraged to the fullest. Studies show that regardless of the length of the page with long-form content, visitors will scroll to the end in their curiosity to probe for anything value-worthy. It’s the best gateway to place RoboAuditor, perhaps beside your newsletter subscription box.


Webmasters are always looking at ways to optimize their site, and this will help you on your way to sealing your first set of 100 leads, thanks to this 
fantastic SEO audit tool.


4. Put RoboAuditor as a Footer or a Widget in your WordPress blogs


Content marketing is central to strategies of businesses like you, and blogs are an evergreen space for killing multiple birds with one stone. Add in your shiny new web auditor to it, by subtly integrating into the footer, or as an appealing widget that blends into the related sections of your blog layout.


For example, if you have a conversion tactic through a banner of offering a white paper in line with category topics, add another CTA of a quick web check of how their website compares to other peers in their domain. Being smart and coherent is the secret behind capitalizing on a RoboAuditor.

5. Share The Page In Social Media Regularly

Integrating your social with your web strategy is fundamental and appeals to human nature: we all want to socialize, share and learn from each other.


Offering this invaluable tool on social media along with your regular posts should become a practice that accelerates the leads you generate through the landing page created.


It elucidates the advantages of RoboAuditor and helps create mindshare of the gamut of benefits for end users. Planning site audit social campaigns is another way to open up further possibilities of quality leads.

6. Initiate An Email Campaign For Funnel Thrust

Emails campaigns are another valuable possibility for brand awareness and engagement, propelling targets towards conversion. Thoughtfully crafted emails that bring out the uniqueness of your solutions usually lack an essential connector: giving prospects an immediate reason to engage and move up the sales funnel. SEO audit tools like RoboAuditor fill that gap, and when prospects click on the email link and arrive at the tool to evaluate their website, they are compelled to inquire how you can plug their site deficiencies.

 


7. Monetising Key Elements Like Linking Email Signatures


Marketers are always looking at attention-grabbing initiatives or large projects to continue the lead generation pipe, but occasionally forget ‘sales hotspots’ right at the core of their daily business functions.


They might not deliver 2x or 3x growth, but when leveraged across the spectrum of a business, they can. One way to begin is by adding a thumbnail promoting the ‘free SEO audit’ tool to evaluate prospects website. In your email campaigns or the companies your sales teams target, you are very likely to see interest, all of which can be channeled into your sales strategy until the point of revenue realization.

8. Try a Budget Facebook campaign  

Social media allows you to filter and target your audience unlike other advertising or marketing mediums like search or email.


If you are able to identify the website performance of your target audience, create custom campaigns that position RoboAuditor as the solution for their web and marketing challenges, you can save a considerable portion of your current marketing budget. LinkedIn and Twitter are great platforms to generate traction around your web auditor campaigns and continue delivering quality leads.

Marketers like Neil Patel or digital marketing organizations like Hubspot have researched, tested and identified a lot of ways to generate leads and close conversions. But one of their top weapons is the SEO auditor toolThat is the adequate inspiration for you to get started on scaling up your marketing efforts, using the site auditor tool as a powerful weapon in your sales strategy.








RoboAuditor is an Embeddable SEO Audit tool which generates 4X more leads with the traffic you already have


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Global Seo, Lead Generation, SEO, Uncategorized

The internet has left no aspect of life untouched, the time has come where we can’t live a single day without the internet. While everything is turning digital and internet becoming an integral part of life, the dark clouds of security breach have started getting darker, bringing a headache to every internet user and digital marketer. Beginning  GDPR into the frame.



For every web user and consumer, personal data is the currency that opens the door to the infinite service and operations. Similarly, for the marketers, data is the key to run a successful campaign leading the steps to the company’s growth. These data if got hold on helps companies to target the right audience for their business. Hence it’s the responsibility of the companies to hold the data entrusted to them by the user safely and responsibly. But if like all, you have also been active on the Internet in past couple of months then you most certainly have seen plenty of notices and advertisements explaining about the new privacy policy that all companies need to abide by.


The European Union (EU) took it on its shoulder to devise a new rule book regarding the privacy policy of the users so that no data goes misused. With the ubiquity of the internet, the nature of the personal data has changed remarkably, generating the need for the new Data Privacy Regulation.


Before we move to discuss how this new General Data Privacy Regulation (GDPR) has impacted the world of Digital Marketing, let’s first understand what GDPR is.


On May 25th, 2018, GDPR came into effect in 28 countries in Europe but there exists no country that has been left unaffected by this new rule. The new regulation agreed by the European Union seeks to improve the transparency and the effectiveness of data protection activities. The new regulation affects how businesses acquire the consent of users and customers to submit their personal data that is stored within the CRM or other storage units of the company.


Whereas, from the users’ point of view, the status of lawfully processing the users’ data has become fairer and more transparent.


The primary motive behind the establishment of GDPR policy and the punishment associated with it is to build the trust between technology providers and the users.


Even though, the GDPR legislation around data privacy and protection was adopted in the month of April 2016 but it was officially be enforced two years later i.e. from 25th May 2018, replacing the 1995 data protection directive, hence modernizing the data regulation by monitoring the ways in which businesses collect and use from the people stumbling on their website as well as the customers taking on their services in present era.


Even though it’s a common myth that GDPR affects only the European nations but the truth stands high with the fact that any company that has a European customer will have to abide by the GDPR regulations. GDPR focuses on standardizing the EU data directives and provide the best usage of regulations on data handling as well as compliance.



With the motive to strengthen individual’s rights and for creating better transparency and control, GDPR was designed to ensure web users are aware of as well as have the rights to control their personal data that is being shared with the companies.


So the next question to bug our mind is, what data gets affected with GDPR?


The answer is pretty simple, as defined by the EU legislation, any personal data, that can be used to identify an individual, whether directly or indirectly, will come under the GDPR. Hence, whether it’s a simple email ID, an IP address, an online available photo or any information connecting the data to the person everything is bound by the GDPR regulations.


With the change in the rule, the next question arises is, what are the main areas GDPR legislation will cover?


There are 6 main areas covered by GDPR legislation.


1. Right to access: According to GDPR legislation, any company holding any form of personal data is bound to provide a free copy of the individual’s data, if requested, so that the individual can look what data has been stored and will be processed by the data holder. The user also holds the liberty to ask the company where and why their data is being used.


2. Right to erasure: The user holds the right to be forgotten, i.e. the user can request their personal data to be deleted preventing the company and any related third parties from accessing or processing that users’ information.



3. Data portability: Under GDPR regulation, an individual is allowed to request access to their personal data, which can be later transferred to another data controller according to their wish and need



4. Data breach notification: If the data has been leaked or any form of the data breach has taken place, such as data hacked or lost, it is compulsory that both, the customer as well the data controller has to be informed with the time span of 72  hours.



5. Privacy by design: It is compulsory for the data holding companies to integrate data compliance and data protection from the starting phase of any new system being designed.



6. Data protection officers: It is compulsory that the company whose main activity includes data processing and monitoring to appoint a data protection officer, in place of notifying the local Data Protection Authorities about their activities.


After discussing GDPR in greater depth and realizing how crucial it is to abide by the GDPR legislation, let’s see how GDPR has impacted the Digital Marketing


One of the most impactful ways in which GDPR has affected Digital Marketing is that B2C companies will no longer have access to ‘implied consent’ or ‘soft opt-in’ for the data collection. According to GDPR legislation, it is crucial that the consent should be explicit, and the companies should be able to provide proof of explicit consent when demanded to present.


As well ‘implied consent’ means that marketers can send the emails to someone as long as the person wants, once the person chooses the option to opt-out of emails, the email should be stopped. Hence impacting email marketing greatly.


Hence, if your database contains any form of personal data, like email address, phone number, etc. its best to remain as docile as possible.


Marketing automation is the biggest boon for marketers, but with GDPR in the frame, it can turn into a nightmare if not set properly. To avoid any penalties, it is important that you have permission to send emails to all the names listed in your CRM database.


It works as miracles for Digital Marketers by placing an empty opt-in checkbox at the end of forms through which the users can choose to receive future marketing from the company. It also helps in improving the quality of the lead scoring as these people have genuinely expressed their interest in the company.


Endnote:


GDPR has brought a significant change in the world of marketing and the attempt to grasp the whole concept in a single go can prove to be pretty daunting. This article presents just a simple framework explaining the GDPR, hence if you are facing any difficulties with GDPR legislation, it would be best advised to get in touch with your legal team and avoid any hassle in future.


RoboAuditor, the best white label SEO audit tool, also provides you with the option of making your audit form GDPR compliant in just one click.


RoboAuditor is an Embeddable SEO Audit tool which generates 4X more leads with the traffic you already have.


0

Global Seo, Lead Generation, SEO, SEO Audit, Uncategorized

Webmasters and marketers around the world are realizing the pot of gold lies in their mobile strategy. With Moore’s law playing out every year that sees an increase in computing power for every square inch of a circuit, the smartphone today is much faster than all the computers combined, that took Apollo to the moon. Consumers are increasingly moving to a mobile-first mindset, and Google is pushing this agenda of mobile-friendliness that goes even beyond its pervasive search business via text and clicks.


For enterprises and search engineers, mobile friendliness as a ranking factor is going to become critical, with Google announcing a change in its algorithms before fall 2018. The whole mobile ecosystem including apps and supporting technologies like virtual reality are in Google’s sight. Let’s understand why Google is moving away from its focus on the desktop, and pushing the market towards mobile friendliness.



  • Why is Google giving more importance to Mobile Friendliness?


Just last year, for the first ever time in history, StatCounter reported how smartphones and tablets now account for more than 51% of internet consumption, while desktop consumption is waning, at 48.7% at the time of the research. Many desktop metrics that track mobile site visits and engagement would reflect this trend, as customers up to their mobile maturity, and want businesses to meet them at their moments of concern, increasing being called micro-moments by Google. Google is working on updating its algorithms to match this, and one shouldn’t miss out on shoring up the mobile-friendliness quotient of their website.




  • Can we inculcate a Mobile-first culture that is Performance-Based?


While customers thinking mobile-first are increasing being matched with developers who match this mobile friendliness with mobile payment or productivity apps that can match a desktop version any day, typical businesses are still stuck in their desktop efforts although the figures show otherwise.


This is the time for the well-placed search giant to pivot incumbents towards a mobile-first mindset that translates into real results. Webmasters need to adapt to the mobile experience where users have shorter time-spans, are viewing information on a much smaller screen mandating crisp content, and targeted towards the mobile-friendly Googlebot that promotes and demotes websites more promptly today. Tracking user data and KPIs is far better versus desktop, helping websites understand performance, and fine-tune their strategies better than before.





  • Does Mobile allow better interaction and user engagement when compared to desktops?  


The success ratio of click-through rates in mobile search pages is more than that of desktops, and apart from the technological advancements you might think, it comes down to the user experience offered. One of the reasons Google has been successful with mobile friendliness is due to its inherent ability to leverage the mobile platform and come up with new programs or plans that accelerate its adoption across the world.


Benefits include touch sensitivity, gestures, and even possibilities like a carousel for rotating news items or products that make it convenient for the user to identify and complete his search. Google wants to set a benchmark in mobile friendliness, by being a user’s eternal guide for any possible topic.



  • Are we geared up For A Mobile-Centric Operating era?


The smartphone in each one of our hands represents the shift in computing power and hardware evolution. The recent Internet Trends Report by Mary Meeker mentions ‘mobile’ multiple times, in fact as the first trend shaping the future of the internet. The report covered its overwhelming impact, showing how this is just the start of a burgeoning era.


New technologies like ledger keeping on a commonly accounted platform, called blockchain or mesh technologies that allow big data, machine learning and related technologies to work in unison on the mobile platform are all factors that will play out in ramping up the mobile-friendliness factor among the market, and the mobile will be the center on which websites or apps are built and marketed.




  • What’s the Base for Future Mobile-First or Mobile-Only Features?


Compare the capabilities of the first iPhone or Android released just over ten years ago to the super-phones we have today, and you would know the kind of hardware and software innovations that have become a part of our everyday lives. In the context of mobile-friendliness and search criteria, the most significant recent release has been the launch of Google’s AMP, or Accelerated Mobile Pages, the weblinks accompanied by lightning symbols.


Loading such pages indeed matches the speed of a lightning strike: the pages load instantaneously. By convincing the market to take the mobile-first route, AMP will be one of the many such features that the search engine adopts, or incorporates in its search criteria. Like AMP, they are bound to go only the mobile route, sometimes without a parallel application for desktops.



But what are the requirements to move up the mobile-friendliness ladder?

For Google to count your website as mobile friendly, web pages must display ‘correctly’ on any mobile device. Much of this entails how well your audience can load all the content on your website, read it without having to scroll or zoom too much, and easily interact with the available buttons. Now that doesn’t seem like a tough job to get in their good books, does it? While we await and gear up for Google’s mobile-friendly ranking update to roll out, it has already made a start by launching its mobile-first index.


Indexing is the process of Google creating a catalog of all the websites that it crawls and includes in search results (quite literally, most of the existing websites today). Mobile friendliness must now become a culture shift in your organization, and not as a piecemeal approach, to be able to stay abreast in this fast-moving market.


  • How to check if your website is mobile friendly or not?



Mobile Friendliness of your website not only ensure that the pages are performing well on all the devices but play a crucial role in page ranking as well. There are several tools available online which can help you check if your website is google mobile friendly website or not. One among those tools is RoboAuditor.

RoboAuditor can audit any website on 70 parameters and generate an SEO Audit report with actionable insights. And the good news is, you can generate the report for FREE!!


RoboAuditor is an Embeddable White label SEO Audit tool which generates 4X more leads with the traffic you already have.


0

Global Seo, Lead Generation, SEO Audit, SEO Audit Checklist, Uncategorized

Recently, I was at an event, and I heard an executive talk about how his sales force was the oxygen to his company. While you might have a great product or an interesting quarter strategy to push your firm’s market share up, your marketing team is what gives you wind in your sails. And the lead generation is where it all starts.


That’s where the story of HubSpot fits in perfectly. The company invented inbound marketing, the science of creating content that appeals and engages target consumers generates quality leads and makes prospects come back for more.

 

More importantly, the tool that stars for the company in a burgeoning market is the Website Grader – A Website Audit Tool.

 

It was created back in the day by the co-founder to help assess various aspects of any website, and ascertain its marketing effectiveness. This simple, automated tool has been one of the reasons behind the company’s explosive growth, not only making it one of the few billion dollars valued companies, but also getting it listed on NASDAQ.

 

 

The Inside-the-Box Approach:

 

 

For marketing software companies, you cannot miss the obvious. Rather than taking three days to draw out a performance report on a prospect’s website, why not create a simple tool that can do the job? That’s thinking inside the box. Think small, and think about the fundamentals.

 

 

If you run a marketing automation agency, take a look at your sales strategy. You could resort to a high-budget, visual campaign which brings out your agency’s unique capabilities and that ‘x-factor’ that you hope would floor your prospect. However, that generally involves a huge spend and nominal ROI.

 

Move to inbound marketing. You could again hire an expert content team to work and dish out quality blogs and whitepapers, publishing them with call-to-action. This route has chances of higher leads and ROI because your target audience is now more relevant and engaged.

 

 

HubSpot took the inbound methodology to even higher. They created Website Grader, a simple and free website audit tool that everyone needed and would vouch for. What started as a bold idea back in 2007 is now the world’s leading site audit tool. HubSpot got it right from Day 1.

 

 

How did the website grader generate lead organically:



Just enter the website domain and your “Email Address” to get the Website Audit report for free. The Hubspot team not only understood the power of a robust lead generation strategy but demonstrated to the world with the right application.

 

 

Back in the day when technologies and tools like automated marketing apps were still considered a luxury in the market, the team went the freemium way by opening up the website Grader for anyone to audit their website.

 

 

That was a game-changer and exemplified growth hacking in its nascent stages. Website Grader was a very simple tool that anyone could use. However, go behind the scenes, and anyone would notice that creating the tool would be far from ordinary.

 

 

The software had to be fed with a lot of data and signals emanating from the website, for which prior access was available by default. Then, it had to evaluate data against the threshold parameters for an effective site, and finally generate a visual report for the user to decipher and act on unqualified parameters.

 

 

All of this had to happen in a few seconds, and the tool made it happen, showcasing the power of marketing automation software.

 

 

Dharmesh goes on to describe in one of his company presentations about how the tool was a great freemium hack, where you don’t make part of your solution free, but provide a tool that diagnoses the problem.

 

 

The tool was killer and Hubspot generated thousands of leads through the tool.

 

They went public, achieved annual revenues of around $375 million, and secured multiple investments from the likes of Salesforce.

 

 

Can you have one website grader for your business?

 

 

Of course yes, RoboAuditor is similar in nature. It audits your website in a few seconds on multiple parameters that influence the success of your website, be in terms of web visitors, engagement or conversions.

 

But where we go the extra mile is you can now embed that tool onto your website in a few minutes, so you could analyze your prospect’s websites when they send in a request.

 

And interested prospects can share their contact information for you to build top-of-funnel leads, and pitch them your complete product, increasing reach, engagement, and sign-ups.

 

Sign up with RoboAuditor today and start generating leads like Hubspot.


RoboAuditor is an Embeddable SEO Audit tool which generates 4X more leads with the traffic you already have.


0

Global Seo, Lead Generation, SEO, SEO Audit, Uncategorized

A simple Google search is how you might have chanced upon our website. We could have been ranked somewhere near the top (we’d be delighted if you found us at #1 or #2 of the results page) but the way to the top is always hard. It takes more than sheer optimization oriented efforts, the process has to be aided with the right, if not the best SEO tools.

 

But the market is crowded with hundreds of providers providing ‘the best SEO tools and options’ either providing cost or marginal feature advantages, as diverse as the Panda SEO update was from Possum. Besides the existing mainstream tools like Google Analytics or Moz Listing, let’s understand the parameters you must consider before you shortlist potential vendors for the best SEO tool for you:


1. Comprehensive SEO Audit:



You might have got wind of how your competitors are racing ahead by acquiring quality leads and increasing conversions, thanks to the best SEO tools helping optimize their website. Studies show 95% of clicks happen on Page #1 of search result pages.


The optimal way for you to get started and match up, just like any other domain, is to perform an audit on the state of your current SEO state. Some of the best SEO tools available, help you get this done before you draw a blueprint of how to execute your strategy for the next quarter.


The tools are automated and multi-functional, which scours your website, analyzing and presenting reports on what’s missing, and what’s not. Important parameters like the on-page SEO performance of your web pages, or how quickly your page loads (page speed) are key factors.


An increasing shift to mobile browsing mandates website responsiveness on mobile must be determined and actioned to improve SEO performance. Besides, the best SEO tools must evaluate the quality of links and social media performance must be evaluated.





2. White Label SEO Report:



White labeling is a cross-industry term used in a brand relationship involving a couple of brands, where one foregoes its display to front-facing customers for the other to benefit. Don’t fret, this isn’t brand exploitation for the brand giving up its ‘branding’ at the mercy of the other, but an intentional agreement both parties come into.



It’s more like a B2B term, where an apparel brand contracts a textile supplier, to manufacture clothes attaching the latter’s brand on them. Transition to SEO.


What if you could take a look at the best SEO tools and find one that allows you to embed its audit tool onto your website, thereby making it look like it was your tool? In the proprietary world we live in, RoboAuditor stands out as one of the best SEO tool, thanks to its open nature which allows it to be embedded anywhere.




3. Lead Generation Tool:



Similarly, we know your business is always looking out for quality leads. Today, companies adopt a variety of strategies to accumulate and convert leads through best SEO tool. Whether it’s hiring an expert SEO agency or the myriad freelancers, the reality is they don’t always provide the silver bullet to your business challenges.



Then, after onboarding the systems and what agencies would have termed ‘the best SEO tool’, they end up sharing performance reports, not proactive reports. No lead generation tool would be able to read, analyze and suggest actions to improve the lead generation process.


Additionally, lead generation warrants a host of efforts like cold calling, campaign marketing or content creation like whitepapers that takes considerable time and effort.


What if there was an appropriate, maybe even the best SEO tool around, that was able to directly cut to the chase of identifying clients’ requirements, eliminated costly efforts like case studies and whitepapers, and gave your clients insights into what’s missing in their SEO efforts? And what if you could embed it directly into your website?




4. App & Feature Integrations:



Today, the market has grown so vast and diverse that there are market opportunities which a plethora of agencies have plugged. The agencies with the best SEO tools wouldn’t have been able to deliver without adequate integrations with services tailor-made to suit or solve certain requirements.



This is the age of the application programming interface, acting as multiple gateways that open enormous possibilities for developers and marketers.


An authoritative piece on Moz back in 2012 predicted how the next ten years would see a decline in people visiting websites. How accurate in an app-first era we live in today. The best SEO tools that would almost certainly fit your requirements will have to be agile in their structure, and diverse in their integration possibilities.


They should be able to augment your business goals by allowing your existing initiatives like email marketing through Mailchimp or workflow automation through Zapier.


5Language Support:                 


Google Translate is a tool that works flawlessly. There have been multiple occasions language integrations is becoming imperative for companies catering to a quickly widening market. Language integration rationalization must become mainstream, especially those who claim to offer the best SEO tools around.



Companies who are finding new markets in new geographies insist their marketing partners like you must be fast-moving and cross-geographically neutral like them, and the start must happen with multiple language support. This feature might be the primary distinguishing factor that will help you filter out the best white label SEO audit tool and the most relevant one for your SEO investment.


Conclusion:


You can put your Agency’s Sales Process on an Auto Pilot mode if you have the above features in your free SEO Tool. It’s not an easy task to find all the above features in one tool at a very competitive price. RoboAuditor is one of the very few tools which provide all the above features at the most competitive price.





RoboAuditor is an Embeddable SEO Audit tool which generates 4X more leads with the traffic you already have.

1

Global Seo, Lead Generation, SEO Audit, SEO Audit Checklist, Uncategorized, Website Audit

Before getting into the need of having a White Label SEO Audit Tool in your kitty, let us understand what this term ‘White Label SEO Audit Tool’ actually means!!

 

An SEO Audit Tool is like what a thermometer is to a doctor. It helps the marketers know the health of a website in just a few seconds.

 

White Label is all about making website health report (popularly known as Website Audit report or SEO Audit Report)  as yours i.e. without any third party branding 🙂

 

Every Agency which works in the field of inbound marketing, website design or improving business through digital channels,  do SEO Audits / Website Audits of the client’s website multiple times to make sure the best practices of On Page and Technical SEO are followed.


Now as we have a brief idea of what White Label SEO Audit Tool is all about, Let’s understand how it can help marketers and digital agencies in improving their business.


What Makes White Label SEO Audit Tool So Important !!


1. Start Generating Leads Now:


As a business owner, you, of course, want to have a lot of leads and keep your Top of the Funnel full :). Gated content is an excellent way of generating leads but it needs at least a couple of months and a team of 4 experts (content writer, graphics designer, website expert, SEO expert to make a wonderful ebook or a white paper. (you can find a detailed blog on this topic herethis where White Label SEO audit tool comes handy.


With RoboAuditor,  you can embed the SEO Audit Tool yourself by just adding a couple of lines code on your web page and start generating the leads from day 0 onwards. Now you no longer have to wait for months like you do for your gated content.






2. Reduce Cost per Lead:


Lets us first understand what Cost per Lead exactly is!


Well, Cost Per Lead (CPL) is the total cost which is induced while developing, publishing and sharing the offers amongst various channels to that of the number of leads generated.


It’s always essential to differentiate the costs over different offers so that you can know which offer or content gives more profit, in short, it is generating clients at a much lesser cost.  


Consider this example, now suppose your marketing team spends around $1000 to generate say 10 leads, the cost per lead would become $100. But now you increase the sales by doubling the number of leads to say $20 and spend same $1000 but now your cost per lead would come down to $50. This sounds amazing, isn’t it?


An Site Audit reduces your cost per lead by more than 75% if it’s executed properly.


With the money you save on the lead generation, you can have drinks with your team (every week 🙂 )




3. More Personalized Content:

        
White papers and e-books provide the users with detailed information, but they do not focus on particular information which your prospects would be looking for.


A recent study by Hubspot shows that the long form of content i.e. ebooks, white papers etc are least popular among all age groups across the world.





For Example, you wrote a wonderful ebook on SEO Audit Checklist, but your prospects still have to digest this information and apply it to the website manually and then analyze the output.


Wouldn’t your prospect be super HAPPY if you directly do the SEO Audit and give the exact pointers which should be worked upon? Of course, yes. The prospects would love this. That’s exactly what your SEO Audit Tool should do.


4. Immediate Actionable Insights:


Actionable Insights can be defined as an analytical result that provides sufficient data to the organizations and managers to make an up-to-date decision. In short, it is about giving the right recommendations based on a certain logic.


Who doesn’t love recommendations? If an SEO Audit Report not only tells me the issues but also tells me what to do to fix it, would I love it? Of course, I will and I am sure same is the case with most of the business owners worldwide.


An SEO Audit Tool which not only gives you the list of issues but also the recommendation on how to fix it would make the real difference. RoboAuditor provides detailed recommendations based on the website audit information.


5. Make your Sales team look awesome before clients:


As a business owner, wouldn’t you would want to look the best for your clients? This can only be possible if and only if your sales team has done a proper research about the clients.


Wouldn’t it be awesome if your sales team walks into a client meeting with a comprehensive website audit report (with your business branding of course) and start the discussion from there? This, for sure will leave a good impression on the client and your agency will have an extra edge to win the deal.

Conclusion:

 

SEO Audit Tool is one the best lead generation tools your business should invest it. RoboAuditor is the only White Label SEO Audit Tool which not only provides downloadable comprehensive SEO Audit reports but also lets you Embed the SEO Audit tool on to your website in just a few clicks.

Start Using RoboAuditor today and automate your agency’s sales and marketing.

 

RoboAuditor is an Embeddable Technical SEO Audit tool which generates 4X more leads with the traffic you already have.


0

Global Seo, Lead Generation, SEO Audit, SEO Firm

When Formstack – a data management company specializing in online forms, surveyed 400,000 users to understand the conversion of contact forms, they realized that only 3% of the users filled the form. It was even worse for digital agencies with only 1% of the users filling the form.


This was a surprising trend considering that for long, marketers have considered forms to be the best method to generate leads. They use forms to gate unique and well-researched content such as the ebooks, and white papers and use the information entered by the lead as the first point of connecting with them. We are not undermining the potential of the form. Of course, it is still one of the widely used strategies to generate new leads.


However, there are many reasons why contact forms are dying a slow death


Time-consuming:
Forms could be a good way of collecting information, but people find it tedious to fill long forms with the endless number of questions. It becomes a time-consuming process especially when your leads are hard-pressed for time.
 

Intrusive format:
In a bid to get more information, some forms have fields that ask people to enter personal details income details or social number. This could become intrusive especially for people who are uncomfortable sharing such details on a public platform even when the website looks secure or has a trust seal.


One-way communication: The decline in the popularity of static forms is it’s a one-way and impersonal form of communication with the lead. Once the lead fills and submits the form, there is no action from either side until the sales representative calls them. The lack of action and the uncertainty of having a conversation are some of the reasons that discourage prospects from filling the boring static contact forms.




Rise of the bots and interactive forms


The decline in the static forms, however, has led to the rise in popularity of bots and interactive forms.


Take Drift for instance. The leading conversational-marketing platform recently replaced its forms with live chat and chat-bot campaign.  The approach was meant to make content free, but most importantly, to convert leads quickly through two-way, live interaction.


The two-way communication enabled interested leads to resolve their queries real-time instead of waiting for an e-mail or a call and take a decision quickly. The result? Drift was able to increase the number of leads by 15% and drive the business by 50%. It led to a higher conversion rate compared to the form method that has a slow response time.


Another method of lead generation that has taken over the static form is the interactive form.  These forms are usually found on financial websites. For example, you may have answered interactive questions on budget, monthly income, and family details to find out your eligibility for availing the loan.


Once you fill the interactive form, the tool automatically calculates your eligibility and tells you the exact amount that you can avail. This method of filling the forms and the immediate solution provided by the tool keeps the users engaged and boosts the process of lead generation.


Tools – the third and effective way of generating leads


Sure, bots and interactive forms are a great way of generating leads. But, marketing agencies are slowly warming up to the idea of creating customized tools to generate leads. These tools are specifically created to provide solutions to specific problems of the prospective lead in a click of the mouse, and then push them down the sales funnel. Take, for instance, RoboAuditor’s  SEO Audit Tool

It can be plugged on to any website in just a few minutes. Any website visitor can just enter his domain and email address to generate a detailed SEO Audit report along with actionable insights.

This way, the digital businesses not only start generating leads but also leave a very good impression on the lead’s mind.

RoboAuditor helped businesses like Znetlive generate more than 400 leads in just a couple of months. The interesting part here is that these SEO Audit Tools starts generating leads from day 1.





What makes these tools a popular means of generating leads?


Immediate insights:
When a prospect comes to the website to get a solution to their problem, the free tool available on the website gives them an insight to their problem in just a click of the mouse.

 

Personalized solutions: When a prospect enters the URL of their website or a heading of their blog, they are assured of receiving personalized solutions on areas of improvement rather than a generic solution. It helps in building the trust with the client and prompts them to visit the website repeatedly for more personalized solutions.

 

Solutions worth hundreds of dollars delivered free of cost: Companies usually spend hundreds of dollars to get their websites analyzed, however, with tools like website grader and Growth Robotic’s RoboAuditor at its disposal, companies can get a similar kind of report free of cost.

 

Actionable insights: Unlike ebooks and white papers that provide theoretical knowledge on industry trends and the challenges faced by the companies, tools such as website grader and RoboAuditor provide practical solutions to address specific problems in the website. This makes it simpler for the organization to prioritize and fix the problems immediately.


With so many benefits of using a tool, the prospect does not mind sharing their e-mail ID with the agencies, which they were hesitant to provide earlier. This is a positive trend by itself considering that the agencies can now focus on converting the leads rather than generating them.


It is also a better method of engaging with the leads considering that organizations look for more actionable insights than generic solutions provided by gated content such as ebooks, which are useful but do not address the problem of the prospect immediately.


RoboAuditor is an Embeddable SEO Audit tool which generates 4X more leads with the traffic you already have.


Conclusion:

We strongly feel that in the year 2018, we will see an immense rise in the popularity of the chatbots, calculators and interesting tools like Coshechdule’s Headline Analyzer or RoboAuditor’s White Label SEO Audit Tool.


0

Lead Generation

According to a recent Digital Agencies survey by Hubspot, out of the top 5 challenges, three which caught my attention are 

 

  1. 60% of Agencies have the problem of Finding New Clients 
  2. 34% of Agencies have the problem of maintaining profitability 
  3. 29% of Agencies find it tough to maintain Cashflow 



All the three problems mentioned are interrelated with respect to the Sales and Marketing aspects of an agency. The Mathematical formula for a Profit/Loss calculation is 

 

Profit/Loss = Client Retainer – (Marketing Costs to acquire lead + Sales cost to convert lead into a client + Operational Costs)

 

In the above-mentioned parameters, Client retainer is a straightforward number and same is the case with Operational Costs & Sales cost to convert lead into a client. 

 

The most complex number to derive is Marketing Costs to acquire leads as it is spread across multiple channels. This cost is also called Cost Per Lead. 

 

Let’s understand the Cost Per Lead in detail: 

 

What is Cost Per Lead: 

 

Cost per lead is the total costs incurred for preparing, publishing and sharing the offers across different channels to that of the number of leads generated. 

 

It is very important to segregate the costs across different offers so that you know what type of content/offer is more profitable i.e. generating clients at a cheaper cost.

 

Calculating Cost Per Lead across the different channels and then measuring it with the client’s retainer and other operational costs will lead to knowing the exact profitability. 

 

Let’s take an example. The marketing team has spent $1000 and generated 10 leads, the cost per lead will be $100. Now, if the agency plans to increase its sales by doubling the number of leads to $20, and wishes to keep the marketing spend the same (i.e. $1000), the cost of lead will come down to $50. That’s awesome right J

 

Key Channels of Lead Generation for Agencies:

 

There are primarily two ways to generate leads –

 

  1. Content marketing for organic growth
  2. Paid search strategy.

 

Let us look at the table below to understand the cost per lead of these strategies over a period of two-three years for a large number of businesses worldwide.


The above table implies that content marketing could be a better way of generating leads at a lesser cost. It could be a relatively slower method of building the base with the customers, but through consistent messaging, it becomes more effective than paid search.

 

There are several channels within content marketing used to generate leads, and the cost per lead differs for each of them.

 

According to the same research as mentioned above, the cost per lead for search engine advertising could cost $60, while the cost per lead for social media marketing costs around $27 per lead. 

 

Where is the Problem?


If the costs of leads are the ones as mentioned in above table then every agency will be profitable.

Problem 1:

The whole calculation is distributed into a period of three years. If you roll it back into Year 1, the cost per lead for content marketing is more than $250. Now that’s a lot of money because not every lead converts into a client.

 

Problem 2:

 

On an average, it takes around $3000-$4000 to create a lead generating gated content (we are considering all the related costs like the tools required to host, content writers, graphic designers, SEO for content etc.)


Problem 3:

 

The time it takes to write this form of long content is a minimum of 3-4 months.

 

Problem 4:

 

There is hell lot of interesting marketing content out there written by industry leaders like Hubspot, Neil Patel, Moz etc. It becomes very tough to find the right idea to write a long-form content.

 

Don’t get us wrong; we are not undermining the value of content marketing or paid search in generating leads. These are some of the best options for generating leads.

 

Interactive Forms – Effective channel to reduce the cost of Leads by 10 times and more

 

The Marketing Industry leaders like Hubspot, Neil Patel are effectively using this strategy to generate thousands of leads.

 

Website Grader has generated more than 4 Million leads till date for Hubspot




SEO Analyzer tool is generating more than 72000 leads every month for Neil Patel.




You can also follow the same lead generation strategy with white label SEO audit tools.

 

 

RoboAuditor – A white label SEO audit tool not only lets you embed the SEO audit tool on to your website to generate leads but also lets you download white label audit reports to share your prospects and move them down the sales funnel.



 


Advantages of White Label SEO Audit Tools



1.Start generating Leads Today:


 Embedding SEO Audit tool is very easy. Just add a couple of lines of code on to your web page where you want to display and start generating leads from day 1. Don’t wait for months like you have to do for your gated content


2.Reduced Cost of Lead:


 As the cost of tools is very minimal (around $19 – $99 per year), the total cost of lead generation is very minimal i.e < $


3.Personalized and Actionable Content:


Your prospects will love to read the content as it is utmost personalized and actionable SEO Audit for his own website. Your prospects would love it.

Conclusion:


It is imperative for every agency to reduce the cost per lead as much as possible to remain profitable in the business as well as generate more leads.

 

As a CEO of your agency, you have to get the right balance of using content marketing, Paid Marketing and White Label SEO Audit tool like RoboAuditor to keep costs low and remain profitable. 

 

RoboAuditor is an Embeddable SEO Audit tool which generates 4X more leads with the traffic you already have.


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