What do you do to generate leads for your digital marketing agency?
Do you send cold emails or cold call people?
Well, that no longer works as effectively as it did a decade ago. People do not prefer to be contacted if they don’t know you.
Do you write regular blogs, gated content such as an ebook, and post content on social media platforms?
Yes, that works, but it’s going to take a while for you to generate leads.
So, how can you generate leads up to 4x in a quick way?
The answer is quite simple.
Follow the HubSpot, Neil Patel and, Moz’s to know what type of lead generation methods they used to generate leads through the website.
How Does it Work?
Simply put, it helps you to establish the first point of contact with the prospective client.
Let’s take an example, there are thousands of digital marketing agencies in the market vying for your client’s attention and your client probably receives at least ten emails in their inbox promising them of best digital marketing services. How will your customer know you are the right marketing partner for their organization?
Sure, they can go through your online reviews, case studies, and your website content to gauge your expertise; or you can offer a free consultation or a Proof of Concept to display your expertise.
However, to reach that stage, your prospective client has to be sure that you can solve their problem. That’s where a tool such as a website audit tool can come to your rescue.
That’s what has helped Neil Patel, Hubspot, and Moz to generate leads.
Here’s what Dharmesh Shah, the co-founder and CTO of HubSpot had to say about the tool, “grader.com (which started life as WebsiteGrader.com) has been our best performing piece of content, ever. This is based on the number of leads it generates on an ongoing basis.
Of course, like other high-impact content, building a tool does require an investment — but when it works, it can work really well. We can trace millions of dollars of revenue over the years to grader.com”.
You see, a simple tool that offers an in-depth website audit report to the visitors has helped HubSpot become what it is today.
Show your prospective customer where the problem lies and they will come back to you to implement the solutions suggested in the report.
Agreed, as Dharmesh Shah said, developing a tool like a website grader can be a costly investment.
But white label services can relieve you of the hassles.
What Are White Label Services?
White label services is a type of service produced by a company but rebranded as another company’s property. For example, Growth Robotics has created a website audit tool called RoboAuditor. The tool is offered as a white label product. So, when you embed it on your website, and when an audit report is generated, your client sees your logo instead of Growth Robotics.
The benefit of using white label services is you do not have to hire a team or invest an astronomical sum to develop it. You can sign up for a subscription plan and get access to all the features and upgrades they offer you under it.
- By embedding a white label tool like RoboAuditor on your website, you do not have to constantly cold call your prospects or pump in a lot of money to advertise your agency on digital platforms to get leads. You automatically get leads when people enter their email is to receive the website audit report. So, all you have to do is use the data to reach them in your own way.
Sounds good, how do I choose the right tool?
There are a lot of white label tools available for different purposes. It depends on the customer challenge you aim to solve. If you own a digital marketing agency that offers end-to-end digital marketing solutions, then a website audit tool can be a good start considering that most customers approach a digital marketing agency to optimize their website for SEO.
By providing them with an in-depth report on factors such as mobile optimization, on-page and off-page optimization, and technical SEO parameters, you will be able to solve a part of their problem, which is identifying the issues on their website.
Once that is fixed, you can offer them solutions to resolve the issues. This will help them to gauge your credibility and lead to conversions.
While choosing a tool, check out a few things such as the features they offer, the integrations, and the support offered. Do a detailed comparative analysis before choosing a tool.
Great, so I can become a billion-dollar agency by using the tool…
It’s possible. But your work does not end with generating leads. You need to provide them with informative content to establish yourself as a trustworthy digital marketing partner. As Rand Fishkin, the co-founder of Moz said, “the Beginner’s Guide to SEO and the Search Engine Ranking Factors were seminal works.
They helped establish our brand, build an audience, and create credibility in the market. Without them, it’s tough to imagine that Moz could be where it is today.”
So, do not stop with providing the audit reports. Invest in writing informative blogs, definitive guides, and webinars to build a long-term engagement with them.