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Global Seo, SEO, SEO Audit

There are umpteen number of platforms where a Freelance SEO can get work like Fiverr, Upwork, Freelancer.com, and many more. However, do you think they are genuinely helping you build your identity or blur your identity?


The way these freelancer website algorithms work is straightforward, the cheapest with highest ratings will show up top and probability of that SEO Freelancer getting the project is high.


Building yourself an identity (a.k.a a brand) is essential that just being busy for cheaper rates on these platforms.

Build Yourself an Identity: 

Branding in simple words,

“I want to hire Neil Patel to get by web traffic to next level”
Vs 
“I want to hire some SEO guy at low rates with higher ratings which can get my website some good traffic.”


3 Simple Steps for an SEO Freelancer to Build a Brand for Themselves


1. Get Yourself a Website with Proper Technical SEO:



Would you like to hire a Personal Trainer who is weighing more than you? Similarly, no business would like to hire you as an SEO Freelancer if you are not following what you preach.


It’s not so tough or expensive. Buy some beautiful and SEO friendly WordPress theme and put it out. Make sure you have the proper Technical SEO to start with.

2. An SEO expert should be able to provide you with SEO reports on the fly

Differentiate yourself from other SEO Freelancers by introducing offers which your website visitors would love it. What could be better than a Free Website Audit?

The impact of an offer is Zero or may be detrimental if you say “We will get back to you in 24-28 hours with the audit.”

Provide an instant audit on your website. It will be short but to the point, which the visitors would love, and you in return get a lead.

A Website Grader from HubSpot generated more than 4 Million leads for HubSpot. It is one of the best lead generation strategies used by HubSpot.

Roboauditor Image
3. Be Accessible:

There are millions of SEO Freelancers hunting for prospective clients. So if you are not accessible to your potential clients, then the probability of you getting more clients becomes abysmal.

 

A Lead Response study says that reaching out a lead in the first five minutes, give you a ten times higher chance to close a deal.


4. Build Case Studies:

Do you think it is a Chicken and Egg problem? I.e., if I don’t have customers, how would I get the testimonials and case studies?

 

Please take a couple of non-profits in your vicinity and provide them with the White Label SEO Audit Report from RoboAuditor and offer them a fix at Zero cost or a low cost.

Once the Technical SEO is fixed, you will for sure see a jump in the traffic and the keywords ranking. Hence make this a perfect example for your case study.

 

This will increase your credibility and differentiate you from the others.

Are these efforts expensive?

 

Consider White Label SEO Audit Tool as an example, RoboAuditor is an embeddable white-label SEO audit tool, designed to generate 4x more leads and it comes at a very competitive price. The Embeddable White Label SEO Audit tool conducts an audit on more than 70 parameters as defined by popular search engines including Google, Yahoo, and Bing.

 

Once you embed RoboAuditor on your website, visitors will have the option of entering their website’s URL address to gauge the performance of their site. RoboAuditor ensures that your leads get an in-depth, comprehensive SEO report, generating more high-quality leads for you in turn.


Roboauditor Working 

Every lead is directly moved into the lead management system used by your business using the integration option.

 

What Stethoscope is to a doctor, Embeddable White Label SEO Audit Tool is for an SEO Agency.

 

Following these simple steps mentioned above will surely differentiate you from the other cheaper price, higher rating SEO Freelancers out there on many freelancing websites.

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Global Seo, SEO, SEO Audit, SEO Firm
There are millions of landing pages created every day by businesses across the globe. We all wish to create a landing page which becomes our lead generation engine but it doesn’t happen. We have taken this as a challenge and tried to look at solving this puzzle

There is something more to a landing page than just a design and content. Let’s go and dig deeper.


For our analysis, we have taken the following buyer persona:


To study the landing pages of the companies which provide the services in the following areas worldwide: Inbound Marketing agencies, Digital Marketing Agencies

We studied and evaluated hundreds of landing pages worldwide to find these answers. We wanted to discover how some landing pages are able to instantly attract the visitors and entice them towards the call-to-action.

Our hunt introduced us to some extremely interesting examples, and we decided to give ‘The Best Landing Page of the Decade Award’ to two in the following order,

The Best Landing Page of the Decade Award

1. Website Grader from HubSpot 

“HubSpot has generated more than 4 million leads through their Website Grader.” Now that’s something to look up to!

website grader online

2. Site Analyzer from Neil Patel

“Neil Patel generates more than 72,000 leads every month.”  What business would not love to see such results for themselves?



So what exactly makes these landing pages so successful and deserving of the award? Let’s find out.

1. An Offer the Visitors Simply Can’t Resist

All landing pages have the same singular goal – to convert visitors into leads. Everything on the landing page is about getting a visitor to respond to a call-to-action. So what do you do to give them an incentive and make sure they click that button and leave you with their details? Make an irresistible offer, of course!

In the case of both Hubspot and Neil Patel’s landing pages, they are giving businesses, which is their target audience, something that is extremely critical for the business’s brand visibility and user experience – a website audit.

 

Businesses need high rankings during search engine results and their websites must be optimized to perform efficiently. With a tool like a website grader, a business can get a detailed audit of their website and identify which areas perform well and which ones are in need of improvement. It is simply an offer that visitors to these landing pages can’t resist.

 

2. A Highly Personalized Offer

 

Since the offer being made – the audit of a website – is unique to every business, no two results will ever be the same.

 

This means that the visitor is getting something that is highly customized to his requirements. There is no jargon involved. There are no extraneous details. There is no generalization. The results are specific to each business and their pain points. What’s more, is that every visitor gets a result that will help them improve the performance of their website (and thereby improve the potential of their SEO rankings).

 

The more you personalize the offer on your landing page, the higher are the chances of you gathering better quality leads.

 

3. Faster Gratification or Access to Content


No one is going to enjoy filling in a form that asks for a lot of details. It shouldn’t feel like a chore. And honestly, you don’t need to know a lot about the people who are looking to engage with your content.

 

Both the winning landing pages offer their visitors with a website grader tool by asking them to fill in just two fields – their URL of the website they want to audit and their email id. That’s minimalism at its best.

 

The aim is to close the deal right away by giving the visitors immediate access without too much hassle or asking them to spend too much time. When gratification is instant, and just a button away, visitors are a lot more likely to give you what you are asking for so that they can get something valuable quickly in return.

 

4. All of it is Free


Now that’s a clincher. When there are so many benefits to be had, and all of them without paying a dime, who is not going to want to use it? And that’s how HubSpot and Neil Patel have been able to get such a large volume of leads for their website grader tools – accepting their offer does not cost the visitor anything.

 

When you can educate, inform or entertain someone free of cost, with the only investment being their email id, a lot of people will be happy to click that subscription, download or register button.


Conclusion

 

Are you worrying about how would you get this seo audit tool on to your website?

 

RoboAuditor is an embeddable white label seo audit tool which is helping thousands of agencies convert the website visitors into leads.  Just put few lines of code on your website and its up and running 🙂


Roboauditor Working

 

The next time you are designing a landing page, try these techniques to create a high-converting landing page and amplify your lead generation efforts. Create a compelling offer, personalize it, make it simple by asking for a few details as possible and give it to the visitors free of cost.

What are other tactics have you employed in designing your most successful landing pages?

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Global Seo, SEO, SEO Audit, SEO Firm, Website SEO

Until a few years ago, attracting traffic to the website was quite simple. You found high volume keywords for SEO, wrote content around it, promoted it on social media, grew your followers and subscribers, earned links, and used ad platforms to drive conversions.


However, the trend seems to have changed now.


In his presentation titled ‘The Next Era of Web Marketing: 2019 and beyond’, Rand Fishkin spoke the uncomfortable truth. He announced that the 2009-2016 ‘Inbound Marketing’ playbook has failed to generate the results that marketers were used to seeing until 3-4 years ago.

inbound marketing playbook
                                                                                   Source: LinkedIn SlideShare


Why is it happening?


Let’s focus on the two primary platforms that marketers rely upon for generating leads and growing business.

1. Social media platforms

For a long time, marketers relied upon Facebook to market their business. After all, the reach was good, and marketers did not have to spend a lot of money on marketing. Most of the traffic to the pages were organic. However, last year, Facebook announced the change in algorithms to make the platform less ad-driven. “I’m changing the goal I give our product teams from focusing on helping you find relevant content to helping you have more meaningful social interactions,” said Mark Zuckerberg when he announced the algorithm change. The change killed the organic reach. The organic reach to the business page had almost diminished to zero from 28% in 2011 to 0.5% in 2017.


Outbound Traffic
                                                                Source: LinkedIn SlideShare


2. Google Search


For a long time, marketers concentrated on strengthening their SEO and investing in Google AdWords to generate traffic to the website. However, for the first time last year, Google sent less organic traffic to the website by answering the questions themselves. Google is shifting from being a search engine that directs traffic elsewhere to the one that answers all the questions within the search results itself.

best seo practises

With so many changes happening in the algorithms across different platforms, marketers have to think of ways to generate website traffic and convert them into subscribers. Also, it’s important to build a strong lead magnet


Marketers must stick to the basics.


What does that mean?

Rand Fishkin advises marketers to make their website and email list the center of all digital campaigns. 100 true fans are better than 100,000 visits, he says.

digital campaign

Source: LinkedIn SlideShare



How do you get your fans?


1. Focus on generating visitors to your website


Generating visitors to your website can be a challenge especially when the organic reach is limited. How will you make people aware of what you do if they do not visit your website? There’s a simple solution to it. Focus on addressing their pain point first.


For example, if you are the owner of a digital marketing agency, you know that optimizing the website for the search engine is their primary concern for every business. You can address this problem by giving your prospective customers a reason to visit to your website and giving them an option to get a detailed SEO audit for FREE.


That’s how Hubspot and Neil Patel generated traffic to their website earlier. While HubSpot’s Website Grader is now a separate tool, Neil Patel’s SEO analyzer is still a part of his popular website.


Recently, Fractional CMO, a digital marketing agency did a similar thing to differentiate themselves from the other players of the industry. Instead of talking about themselves or their services, they gave the visitors the option to self-assess their website for free.


By adding a White Label SEO Audit Tool, Fractional CMO was able to increase its leads by 400% and save their time on creating lead generating assets such as blogs and ebooks.

Digital Marketing Agency

Once you show your value to the visitor, they will be compelled to revisit your website and engage with you further. That’s how great websites like Canva and HubSpot do. They show you the value of their offerings on your first visit, engage with you further to build your trust, and eventually make you their fan. It’s the best way to find high intent prospects and get referrals without spending too much money and efforts on generating leads.


2. Build your email list


The second suggestion by Rand Fishkin is to build the subscriber list, or in other words, the email list. Email marketing completed 40 years recently, and though people believe it to be dead, the fact is it is still relevant.


According to Statista, there are over 3.7 billion email users currently, which is set to grow to 4.3 billion users in 2022. Emails are the best way to build trust with your prospects and customers as it is a direct communication from you.


By developing an email list, you can engage with your prospects in a more personalized way. From sending them weekly curated content to offering special discounts, you can offer a lot of value to them and show them the benefit of engaging with you.


The challenge though is to get people to share their email IDs. There are several ways in which you can build an email list.


Some of them are age old techniques like: you ask your blog readers to subscribe with their email IDs to receive future content from you and some are time taking and expensive ones like: create gated content such as ebooks and whitepapers, which can be accessed only after the personal details are shared.


However, most people are wary of sharing their email IDs to avoid receiving unsolicited emails from companies. If you want your visitors to share their email ID voluntarily, you need to build trust with them. And that’s only possible when they see value in what you offer.


Let’s go back to Fractional CMO’s case study. Fractional CMO gave the visitors an option to audit their website for free. To receive the website audit report, the visitor had to enter their website’s URL and the email ID.



That’s how Fractional CMO built their email list and later converted them through lead nurturing.


So, find a ‘Do It Yourself’ kind of a tool that will not just keep your prospects on your website for a longer time, but also prompt to share their email ID voluntarily.


How to begin with the process of retaining visitors on your platform?


What value your website visitors will get if they come to your website? For ex: If you run a digital marketing agency, an seo audit makes a perfect sense.


However, if you want to generate leads like Neil Patel and HubSpot, you can begin with a white label SEO tool. RoboAuditor is a white label SEO tool will allow your visitors to audit their website for free and get the report of its performance on their email ID within minutes. It’s that simple!



Some of the best features of RoboAuditor


  • The SEO audit report should is white labeled in the real sense, i.e., the report has your logo and not that of the tool provider but of your business.


  • Ability to integrate and send the leads in real time to the right marketing or CRM systems like HubSpot, MailChimp, Salesforce, etc.


  • RoboAudito gives a detailed SEO report with more than 70 parameters covered. It is one of the few reports where the exact line of code or image is also shown up in the report.

  • Most importantly, the tool should be user-friendly. It should not need a specialized team to install it. It should be easy for anyone to install. Tools such as RoboAuditor are easy to install. You just have to embed code on the website, and your audit tool is ready for use!

  • Able to show the Technical SEO audit report in any language you wish too. Yes, You can show RoboAuditor SEO Audit report in more than 6500+ languages.


RoboAuditor Working

If you want to give RoboAuditor a try, sign up for a free trial. We are sure; you will not be disappointed with the results.


These two tips will help you get started with forming a fan base. Once your fan base is built, it will be easier for you to generate more traffic and leads for your business without having to rely on social media and other platforms that can become unpredictable with the change in algorithms.

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Global Seo, SEO, SEO Audit, SEO Audit Checklist, SEO Firm
You must have read about how sending an audit report of the prospect’s website while writing a cold email pitch to them can increase your chances of conversion.

It’s true; a website audit report can be a great icebreaker between you and the prospect. It shows the amount of research and the level of commitment you have towards the prospect’s company.

However, all those efforts could go in vain if the report does not carry your logo and instead carries the logo of the SEO tool you used to audit the website. The prospect would not be able to distinguish between your agency and the SEO tool that you used.

That’s where a white label SEO audit tool comes to your rescue. 
 
What is a white label SEO audit tool?
 
The white label SEO audit tools are similar to the free SEO tools you find on the internet, except they are more comprehensive, sophisticated, secure, and most importantly, anonymous.

Let’s explore these features in detail.

1. More Comprehensive

Your prospect would want to know everything that’s wrong with their website before engaging with you. A preview of the report would not likely help them make a decision. White label SEO tools offer a comprehensive report on the health of the website. It covers everything right from on-page SEO to technical SEO parameters.

Free SEO audit tools, on the other hand, include just the basic parameters, which the prospect might already be aware of.

2. More Sophistication

So, you have sent your prospect the audit report. What’s next? What if the prospect considers the report but does not respond to you? How are you going to push them further down the funnel? The role of a free SEO audit tool ends at generating the SEO report. A few white label SEO tools help you further until the conversion process is completed.

RoboAuditor, for example, offers integration with tools such as MailChimp, HubSpot, Zapier, etc. to make it easier for digital marketers to push the leads further into the funnel. They also support more than 6500 languages. If you plan to target prospects from other countries, a customized report in a particular language can give you an edge over your competitors.

3. More secure

At a time when companies are conscious about how their data is used, a report with a third-party branding might not go well with your prospect. You also don’t know how those free tools use your prospect’s data.

With White Label SEO Audit Tool, you will have more control over the data. You will also be able to instil faith in your prospect by stating that their data is secure and will not be sold or used in the wrong way.

4. Carries your branding

White label SEO tools are developed by another company, but their identity can be masked by adding your logo on the top of the report. It is a win-win situation for both you and the prospect.

You can save cost on developing a tool from scratch and time on analyzing and generating SEO reports manually, and your prospect can get an understanding of the gaps they need to fill to improve the website.

What to look for while choosing a white label SEO audit tool?

Does it help in generating leads?

The primary purpose of auditing a website is to generate leads. If the white label SEO audit tool does not help in generating leads, you may want to look for a tool that enables you to do that. Check if it offers integration with other tools that will aid you in your lead nurturing process.

Does it audit all the SEO parameters?

Check if your white label audit tool analyzes all the SEO parameters in the website. As we mentioned above, your prospect would want to know the health of their website in detail. If your tool offers just a preview or skips auditing some of the important parameters, it might not be worth the investment.

Opt for a tool that checks for all the parameters. Compare the best available white label SEO audit tools before making a decision.

Does it comply with the EU-US Privacy Shield Framework?

The SEO audit tool will be capturing the data of your prospect’s website. Before you add a disclaimer on your website stating that you will safeguard the data of the user, ensure that your white label SEO audit tool complies to it. Growth Robotics, for example, has clearly mentioned how it will process the data of the customer.

Is it easy to install?

The purpose of having a white label SEO tool is to save cost and money on building a tool of your own. So, if you need a team to install the white label SEO tool, it might not be a feasible investment for you. Look for a white label SEO tool that is not dependent on an IT team for installation. RoboAuditor, for example, is so simple to add on your website, that even a non-technical user would be able to do it.
SEO Audit tool Work
White label SEO audit may require you to make a small investment of as low as $10 per month, but the results that you will derive from it is amazing. Our clients such as Fractional CMO and ZNetLive have managed to increase their leads with the help of white label SEO audit tool.
Thinking of giving it a try? You can begin with a 14-day Free Trial of RoboAuditor and see the results for yourself before subscribing to it.
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SEO, SEO Audit

Do you know?

 

According to a report by Forrester, digital marketing will grow at a CAGR of 9% by 2023 with companies spending over $146 billion on it.

 

So the businesses are realizing that if they have to improve the top line and the bottom line, they have to go where their target audience is.

 

With more than 55.1% of the world’s population having access to the internet, it’s clear that no matter which industry a company belongs to or what they offer to their customers, having a digital presence is a must.

 

Now merely having a website will not help. If companies want to grow their business, they have to invest your time, money, and resources into marketing their offerings.

 

The good part about digital marketing is that it gives companies an opportunity to explore multiple channels such as social media, digital paid advertising, SEO, videos, and much more. However, all these efforts will be effective only if they have the right experts to do it.

 

That’s why most companies prefer to outsource their marketing operations to digital marketing agencies.

 

A digital marketing agency has the right mix of experts such as website developers, graphic designers, SEO experts, campaign managers, content writers, etc. that helps companies to achieve their marketing goals.

 

However, with so many agencies mushrooming every passing day and with each of them claiming to be one of the best agencies in the market, companies can have a tough time choosing the right one.

 

Here’s where you can make a difference.

 

In the world of ‘me too’ digital agencies that talk about the services they offer without providing any substantial evidence, you can create a difference by showing them the value you can offer them.

 

And you don’t have to do multiple things to create a difference.

 

There’s just one thing that you need to do.

 

Offer a solution to a problem when they visit your website even without interacting with you!

visit your website

Yes, it is possible. This is a similar strategy even the big marketing mavericks like HubSpot, Moz & Neil Patel have adopted.

 

Let’s assume you are a customer who wants to increase the traffic of the website. You are looking for a digital marketing agency that can help you with it.

 

There are two agencies you find interesting – one that has an amazing website with good eBooks and blogs and another that along with ebooks, blogs give you an option to audit your own website for FREE to find out the reasons for why your website is not getting traffic. Which one would you choose to engage with?

 

If I were the customer looking for a solution, I would have chosen the second website.

 

Why? It’s simple. The website gave me the first step of the solution – it shows me my problem.

 

With the help of the website audit tool, I could identify the areas that require immediate attention and fixing.

 

Of course, eBooks and blogs help in establishing you as an expert in the field. But when a prospect visits your website, they want a quick solution for their problem. By showing your prospect where the fault lies and what they can do to fix it, you would be able to gain a brownie point. Most likely the client would prefer to give you the task of fixing their SEO because you are aware of the problem and know what to do to make the website rank better.

 

A similar approach was used by Fractional CMO, a HubSpot Silver Partner agency based out of the United States. Apart from their ongoing activity of writing eBooks and blogs, they added an option on their homepage inviting visitors to audit their website for free.

 

Digital Marketing Agency

The website audit tool helped them to reduce their marketing costs by 75% and increased their leads by 400%.

 

Aah!! I am not a developer or do not have a tech team to develop these interesting tools !!

 

If that question occurred in your mind, don’t worry! You can generate leads like Fractional CMO at just a fraction of the cost.

 

The good news is you don’t have to spend a lot of money in developing a tool.

 

There are some white label SEO audit tools like Growth Robotics who will offer you a readymade tool for immediate use.

 

lead-generation-methods-6

 

Introducing RoboAuditor

 

Just embed a few lines of code on your website and robot auditor is all yours:). Any visitor can audit their website using the tool, the report will be generated by RoboAuditor will carry your branding.

Some more advantages of RoboAuditor

  1. The cost of lead generation is 75% less than that of ebooks & white papers. It takes only a few minutes to bring it up and running.
  1. You will also be able to establish yourself as an expert who understands the problem of the customer well – an advantage that will help you score better than your competitors. Biggies like HubSpot, Neil Patel & Moz do the same.
  1. You can offer services and open an extra stream of earning revenue. So, if you specialize in paid advertising or content writing, you can use SEO audits as an additional offering that can complement your existing offerings.

SEO audit Tool Working

 

Take a free trial today. You don’t even need a credit card to sign up. You just have to sign up and try the tool; you can pay once you are satisfied with the results delivered.

RoboAuditor is an Embeddable SEO Audit tool which generates 4X more leads with the traffic you already have.

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SEO, SEO Audit

SEO has evolved since the time it officially started in 1997.


It has come a long way from keyword stuffing to offering relevant content and online customer experience to the users.

According to SmartInsights, over 6,586,013,574 searches are done in a day worldwide, which makes SEO the top priority for marketers. Search Engine People states that SEO leads have a close rate of 14.6% as compared to 1.7% of outbound leads.

Companies have come to realize that having a website alone will not help if it is not optimized.

They are now willing to spend money on it. Media analysts at Borrell predict that the total spending on SEO will reach $80 billion annually by 2020.


As a Digital Marketer, this is an opportunity you should not miss

SEO will continue to be the priority of companies for a few more years. In fact, with the evolution of voice search and mobile-first indexing, it’s only going to get more competitive and challenging.


Considering that it’s a long-term strategy that takes months or even a year to show results, companies would prefer to outsource it to digital marketing agencies.


There are thousands of digital marketing agencies waiting to grab the attention of the companies.


It is therefore important to be a differentiator.



Build trust by showing them the shortcomings

white label seo audit tool 1

Most digital marketing agencies promise to optimize websites but never reveals how they will do it.


You can differentiate your offering by showing the shortcomings of the website to the prospect.


This helps in establishing trust as it gives the prospect a broad idea of what their website lacks and how it can be addressed.


You can offer to audit the website for optimization and give them an in-depth report on its performance.


And you don’t even have to do it with the readymade audit tools available on the internet. Those reports are neither in-depth nor can the branding of the report be customized.


That’s where white label SEO tool comes to your rescue.



Why should you invest in White Label Audit SEO Tool?


white label seo audit tool 2

Investment in a white label SEO audit tool is the best thing that you can do for your business.


Let’s look at some of the benefits that you can seek out of a white label SEO audit tool.


#1 – Saves time and cost

Developing a white label SEO audit tool right from scratch takes time. You also need a team of experts to develop the tool. With white label audit SEO tool, you can save on time and cost required to hire a team and develop the tool. You get a readymade tool for use. What’s more? Some of these tools are easy to use and also offer the option to add your own logo on the report that you generate. So, when your prospect sees the audit report, they essentially see a report from your agency.

#2 – Displays your expertise in SEO


Companies prefer to work with agencies that have strong expertise in the field of SEO. White label SEO audit report acts as proof of your expertise in SEO and can help you to establish trust with your prospect. You can even direct the questions you receive from your prospects about the report to your white label SEO partner. A good partner should be able to help you address them.

#3 – Increases leads by 4x

Do you know what’s common between Neil Patel and HubSpot? Both used SEO audit tool to attract traffic to their website and generate leads. If you have been spending time and efforts in writing blogs and gated content to generate leads, you can consider using white label SEO parallelly to generate leads. One of our clients, Fractional CMO, was spending a lot of time and efforts in writing eBooks and blogs as a means to generate leads. They embedded RoboAuditor, a white label SEO audit code on their website and found a 400% increase in leads.



While white label SEO audit tool is the best investment for your agency, it’s important to select the right tool to avoid burning your fingers.

Here are a few things that you must ask a white label SEO tool provider before selecting:



  • Expertise in their understanding of SEO: Check if the tool provider has a good understanding of SEO practices. Google changes its algorithms frequently, while the SEO landscape is evolving at a rapid pace. Your tool provider should be aware of the changes and offer updates keeping the changing trends in mind.

    • User-friendliness: The purpose of having a white label SEO tool is to avoid investing in a team of developers and testers to build a tool. If the tool requires you to know to code, it might not be useful to you. Find a tool that can be installed by anyone in simple steps. RoboAuditor, for example, can be easily embedded by just copy, paste the code to your website. You don’t have to learn programming to do it.

  • User-friendliness: The purpose of having a white label SEO tool is to avoid investing in a team of developers and testers to build a tool. If the tool requires you to know to code, it might not be useful to you. Find a tool that can be installed by anyone in simple steps. RoboAuditor, for example, can be easily embedded by just copy, paste the code to your website. You don’t have to learn programming to do it.


white label seo audit tool 4

Excited to give white label SEO tool a shot? Try RoboAuditor free of cost for 14 days and see your agency grow to new heights.

RoboAuditor is an Embeddable SEO Audit tool which generates 4X more leads with the traffic you already have.

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SEO, SEO Audit

There’s a lot you can offer your clients as a digital marketing agency.


You can develop websites, design logos, manage social media marketing, do email marketing, SEO, paid advertising, phew the list can just go on!


But if you think of it, every other agency offers similar service to their customers.


Everyone promises to create a digital presence for the customer or generate leads for them.


If you wish to cut through the clutter and create a differentiator, you have to find a secret ingredient that can bring you success.


That secret ingredient can be anything – an evergreen eBook that makes you a thought leader, or unique services or products that make you different from other agencies, basically, something that will compel people to come to you instead of your competitor.


Creating an evergreen eBook and blogs or coming up with unique products or services can frankly be time-consuming, especially, when you also have to focus on generating leads and serving your customers simultaneously.


That’s where white label SEO can help you.



How can white label SEO be the secret ingredient to success?

white label seo tool 9

Every company wants to rank high on the search engine page. But with Google updating its algorithms frequently, companies and marketers find it difficult to keep pace with the changes. Sometimes even a high ranked website sees a drop in the ranking due to algorithm updates. This makes SEO a mystery for many.


The winner is the one who is aware of changes and unravels the mystery to the companies.


That’s where you can be a differentiator.



White label SEO gives you an opportunity to establish yourself as an SEO expert.

right white label SEO tool
Here’s how it works.


  • You give an option to your prospect to audit their website for free by adding the audit tool available on your website.

    Website Audit report for free

  • You send the audit report to the prospect to the email ID they enter in the audit form, with detailed results on how they fare on each parameter such as responsiveness, page speed etc.


    white label seo tool 8


  • Once, you send the audit report, you can use that as an opportunity to do lead nurturing. For example, if you want to promote your website development services, you can send a carefully planned set of emails on the importance of having a user-friendly website and how you can create them for the customers.


  • Your leads start engaging with your emails and get converted into customers when they see value in doing business with you.



What’s the advantage of using white label SEO?


You save time and efforts taken to generate leads: As we mentioned earlier, eBooks and social media promotions are a good way to generate leads, so are cold emails. But that’s going to take time and efforts. Also, today’s customers like to see the results first before engaging with you (or before even opening your email).

An audit report will help your prospect get an idea about your ability and give you the opportunity to engage with them in a better way. That’s how marketing agencies such as 
Fractional CMO increase leads by 400%.


Offers room to provide new services:
You have to constantly innovate and offer new value-add services to your customers to remain a step ahead of your competition. With white label SEO, you can upsell or cross-sell new solutions to the customers and even offer a full suite of solutions to increase your ROI.

For example, if you are a website developer, you can do the website audit as a value-add and open room for new opportunities such as SEO services to optimize the website.


Saves cost on developing a tool:
One major benefit of using a white label SEO audit tool is you don’t have to spend money or build a team to develop the tool from scratch.

You can leave it to the experts to do it. Tools like RoboAuditor are easy to install. All you have to do is embed the code on your website and then leave it to the tool to automatically generate the results for you.



Tips to choose the right white label SEO tool

right white label SEO tool

  • The first thing that you must check for while selecting the tool is if it really is a white label tool. If the developer adds their logo in the audit report, then it cannot be called a white label tool in the true sense. RoboAuditor, for example, is a white label tool. The report is generated by them, but it will be sent to your prospect or customer with your company name and logo.

  • Check if the white label SEO tool offers integrations. For example, is the tool integrated with MailChimp to push leads directly or can it be used as a chrome extension plugin to audit any website? Your tool’s job does not end with just generating the report. It should also help you to nudge your customers down the funnel. RoboAuditor offers integration with Chrome, HubSpot, MailChimp etc, which makes it easy for agencies to track, nurture, and manage leads.

  • Check if the tool covers all the SEO parameters. Your white label SEO tool should offer a comprehensive SEO report of a website. It should check for all parameters such as page speed on mobile and desktop, IP canonicalization, page redirects, etc. We have attempted to do a comparison between RoBoAuditor and tools like WooRank and MozBar. You will find a list of SEO parameters in the comparison chart that will help you make an informed decision.

  • Most importantly, check if the white label SEO tool is easy to install. The idea of using a white label SEO tool is to save time on manual auditing and cost on hiring specialists to do the audits. If you require specialized people to install the tool, then it might not serve the main purpose of saving cost and time. RoboAuditor, for example, needs you to just copy and paste a code snippet into your site. You do not require programming knowledge to do it.


Want to explore white label SEO for your agency? Try 
RoboAuditor free of cost for 14 days and see your agency grow to new heights.

RoboAuditor is an Embeddable SEO Audit tool which generates 4X more leads with the traffic you already have.


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Global Seo, SEO, SEO Audit

Today, conversations in the digital era have moved from big data, the concept of managing significant data quantities, to data lakes or data warehouses. With technology impacting many industries and verticals, marketing shouldn’t be left behind.

If you are servicing clients by enhancing their organic search metrics, chances are you would be using a host of tools and add-ons, each having its own report format by generating multiple data points. We have seen this in our work across industries, and it becomes inefficient for us to collate the data from key parameters and create a final report to present updates on the subject’s web performance.

keep reading

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Global Seo, SEO, SEO Audit

Whether you are looking for a comprehensive reporting tool to showcase the work done for your clients, or you are an in-house SEO specialist searching for a tool that can map your different group sites on essential parameters, an SEO report that can be auto-generated is now becoming mainstream.

Clients usually do not get the nitty-gritty of SEO, and you would bore them to death elaborating on the funnel drop-off insights that you recently stumbled upon. A report is the best way to explain different aspects briefly and use it as an opportunity to up-sell areas of weakness that you haven’t been contracted to work on.


But the more significant business advantage is when how SEO audit tool vendors show how they generate leads for businesses at a rate that puts current conversion figures to shame.


In fact, Martech Today says spending for marketing automation tools will touch $25.1 billion annually by 2023, and the SEO audit report falls under this bracket. But what if you could take the branding off your vendor, and add yours?

That way, your clients would be able to get the same report generated under your agency name, rather than from the automation vendor. This is called white labeling. Let’s dive into how you could leverage this tactic of a white label SEO report to expand your business significantly.


The Fancy Tool Your Customers Will be Curious About


white label SEO Report


Fortune always favors the brave, as they say, and innovators who try out new tools and techniques usually stand to gain the most. A website audit tool for free that you place at multiple locations across your web pages will definitely arouse the curiosity of your audience.

The audience would be a mix of current and potential customers, the former being more comfortable to convert since you could proactively email them a chance to test the tool. Not only are you offering a report for free, but you are offering them the chance to generate them multiple times a day, what with Google changing its algorithms frequently, along with the market’s shifting nature.


Studies by LinkedIn shows how 80% of marketers use marketing automation software to generate more leads. By offering value, what you are looking in exchange is their primary contact details to send a mail describing how your services could benefit their SEO efforts.


Positioning Your Brand Above The Others Still Fighting the Content Marketing Battle

White label SEO Report 2

A study by Demand Gen Report shows that users review 3-5 pieces of a firm’s native content to develop a level of confidence before they reach out to engage for the site’s services. And this does not just blog content. But while content marketing is essential, the end consumer is inundated with hundreds of emails and whitepaper notifications every day.


The lead generation mechanism using content as a medium hits a ceiling at some point. What if you could offset marginal results using the strategy of lead gen through white label SEO reporting, and position yourself differently through a space that is still currently new? Bypass the content marketing battle and deliver the genuine site and SEO performance metrics using a report which your customers wouldn’t think twice opting in for.



Positioning It As The Most Valuable Lead Magnet Mechanism



A recent survey shows how 57% of B2B marketers feel SEO generates the most leads, ahead of other marketing tactics. For a 
white label SEO report product offered to your audience, you are offering and leveraging the best of both worlds: a free tool to analyze their SEO success rate, and the opportunity to capture filtered leads that will increase your conversion rates.

The significant chunk of leads that digital marketing veterans like Neil Patel receive through their SEO auditing tools is widely known, but how you position and sell it on your website plays an important role as well.

Throughout your website, be it above the navigation bar, or by having in-story interstitials persuading audiences to avail this feature which seems almost unreal being offered for free, draw parallels between the content and a problem statement your potential customer could be facing.


Proactively Offering To Fix SEO Red Flags from the Audit Report


White Label SEO Report 4

Unless search engine optimization isn’t one of your main offerings, growing your business in the tightly fought digital marketing space must surely endear you to the SEO report. In fact, it might have set your mind thinking of how to leverage it across your different sales campaigns running.

Growing your business could enter a new phase if you identified the problem, but happened to be competent at addressing them as well. What if you promised prospects to review their website as soon as they shared their website details with you through the mandatory contact form, and respond with a customized report within 2-hours of the process initiation?

Perhaps, offer a week of consulting at no charge to fix the top two weaknesses of the website that the report brings out.


Securing qualified leads, making the process efficient


Efficiency of sales teams takes a hit when they have to sift through numerous leads to identify a few which will land the company real business opportunity. Let’s call the latter “qualified leads”. With the white label SEO report, most of the engaged prospects would either be serving their set of clients or looking to understand the state of how friendly their website is, according to Google’s search engine parameters.

Not only does a report make the process more feasible to capture leads and go after them, but it also creates a level of trust among potential customers, who would be assured that being able to automatically generate a report would mean the company knows a thing or two about optimizing web SEO. Those are additional brownie points to ensure an increase in engagement and eventual conversions.


The ‘automation’ moment has genuinely reached the world of marketing and lead generation. Today, powerful computing coupled with intelligent analysis has made crawling a website on SEO parameters, matching them to analyze their SEO proficiency and generating visually appealing reports, realities for the wider market.

With content marketing now being so pervasive that it only delivers diminishing marginal returns, marketing can take a leaf out of the tech startup’s books, by using features like the white label SEO report to disrupt the industry and make it more effective and customer-driven.

Our 
RoboAuditor tool is a comprehensive package that scans your website for 70+ factors, generates reports instantly, and gives you the option to position the tool as your own if you provide SEO services to clients. Reach out to us, and we will connect to gauge your requirements.


RoboAuditor is an Embeddable SEO Audit tool which generates 4X more leads with the traffic you already have.


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Global Seo, Lead Generation, SEO, SEO Audit, SEO Audit Checklist

A small business owner understands the importance of digital presence and invested a lot of time and money in building a fantastic bakery website. Good content and Jaw-dropping images, Design, User-friendly navigation.

However, she quickly realizes that her website does not feature in the first or second page of the search engine even if someone searches for a bakery in her area.

When she explains this to her friend over a cup of coffee, she suggested her to look for a digital marketing agency to optimize her website and make it search engine-friendly.  


Now the bakery owner started looks for digital marketing agencies in her area and almost everyone promises to optimize her website. The business owner was looking for someone who can tell her the issues in the website upfront.

Unable to differentiate between agencies, she eventually chooses the first agency that she finds on the Internet.

Sounds familiar?

As a digital marketing agency, you must be aware that people are realizing the importance of having an optimized website. They understand that Search Engine Optimization (SEO) is a technical and long-term exercise that requires the attention of a digital marketing agency or an SEO expert.

That’s why they do not hesitate to hire a digital marketing agency to help them in their endeavor of improving their ranking and growing the business.

“However, with digital marketing and SEO agencies mushrooming in every part of the globe, providing a differentiation has become more important than ever.”

To add to the competition, Google recommends business owners to select the agency based on their search and technical audit prowess. Which essentially means that

Google advises businesses to ask SEO agencies to provide recommendations to improve the search and technical performance of the website to help them choose the right agency


This in a way spells good news for you as you can leverage this opportunity and become one of the most sought-after digital marketing agencies in this booming industry.

White Label SEO Audit – Your Secret to Success

Every business would want to know their site’s performance and understand how it can be improved. While other digital agencies ask business owners to pay a small fee upfront and take over a week to analyze the website, you can do it for them free of cost using white label SEO AuditTool. You can even give them the power to analyze their website themselves and receive a report almost immediately.

This makes it a reliable and trustworthy tool.

Why Are White Label SEO Audit Tools So Popular?

White label SEO Audit Tools is getting a strong foothold in the digital marketing industry and there are two primary reasons for it.

1. Helps in Generating Leads

Let’s take an example of a Hyderabad-based digital marketing agency called Fractional CMO that offers digital marketing services to SaaS, Manufacturing and Real Estate companies.

Fractional CMO was highly dependent on different lead channels such as eBooks, whitepapers, and blogs to generate leads. The entire exercise proved to be time-consuming and cost-intensive for them.

Fractional CMO signed up for a free trial version of 
RoboAuditor, a white label SEO tool and added it to their website (screenshot is given below). So, whoever visited their website had the option to analyze their website for free instead of paying $500.

Within one week of embedding the white label code, Fractional CMO was able to see an increase in qualified leads by 2x times. As of today, Fractional CMO has been able to increase their leads by 400% and reduce the marketing spend by 75% by using white label SEO.



And Fractional CMO is not the only digital marketing agency to have benefited from it. Even HubSpot, the 5th ranking website in the online marketing space has successfully used a tool called Website Grader as one of the methods to generate leads for their website.

In one of the articles in 
Forbes, the author, Joe Escobedo made a valid point – “To stand out in a crowded marketplace, your lead magnet needs to be great. When every business is giving away free e-books, give out a free software tool that helps solve your customer’s pain point so you can set your business apart from your competitors.”

This is precisely what makes white label SEO tools so popular.

2. Helps in Winning Clients

So, your website visitor has received a detailed report on the improvements they can make to their website. Do you think they will implement it? Neil Patel believes they wouldn’t. In his article ‘How I Built a 7 Figure SEO Agency’, Neil Patel suggests that the visitor will most likely ask you to fix the issues found on their website because they would rather trust your sensibilities to fix the problem than spending their time and resources on it.



If you were a business owner, you would ask the digital agency to fix it, won’t you?

So, you see, by using white label SEO and sending the website health report in advance, you will be able to win the trust of the visitor and eventually convert them into a client.

RoboAuditor – A Perfect Partner for Your Growth

Selecting the right white label SEO audit tool is essential from your business growth perspective, because if the tool is below par and misleading, then there is a chance that your website visitors might not trust your business at all.

However, with RoboAuditor by your side, you need not to worry about it. Here are a few reasons that make RoboAuditor a perfect partner for your business.

  • Easy to use: Growth Robotics’ RoboAuditor, is a ready-to-use tool that can be used by a non-technical person too. All you need to do is, embed the code to your website and you are ready!

  • White label reports: A lot of white label SEO tool developers do not offer the option to publish white label reports. This can be a disadvantage for those who want the reports to be sent under their name. RoboAuditor offers white label reports that give you the complete freedom to use your brand on the report.

  • Integration: Integration with various tools enables you to offer value-add service to the client. RoboAuditor offers integration with MailChimp, WordPress Plugin, HubSpot CRM, Chrome Extensions and much more.

  • Customization: All of us love customization. Customized white label reports will help you offer unique services to your customer. RoboAuditor offers customizations such as reports in multiple languages and empowers you to choose what you want to display in the report.

White label SEO audit tool is worth an investment to generate good quality leads at a minimal cost. If you are toying with the idea of trying it out, then do not hesitate to contact us. We are always ready to help :).

RoboAuditor is an Embeddable SEO Audit tool which generates 4X more leads with the traffic you already have.


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