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Global Seo, SEO, SEO Firm

People may not have a landline number at home these days, but everyone has an email id. Businesses do. Individuals do. Even universities and government agencies rely on email addresses to foster communication. Email subscription started gaining popularity in the 90s but even today, it remains one of the prime channels used by marketers to build brand awareness and maintain brand recall.

 

“Active email accounts are expected to hit 5.6 billion by 2019”  – Statista – 2018

 

Growing the list of your email subscribers systematically can help you maintain a loyal following, drive traffic organically to your website and increase the likelihood of product purchases.

5 ways to double your email subscriptions

  1. Create a compelling offer

Static forms like ‘subscribe to the newsletter’ are too commonplace. Expecting such forms to work is probably going to end in disappointment as statistics show that submission of such forms is less than 3%. With the amount of effort and resources you expend in creating content, this is hardly the kind of result you want.

 

Instead, if you create a compelling offer, you will give the visitors an incentive to signup by providing them with something to enjoy immediately. This could be exclusive access to content, a discount offer or even a free ebook.

 

Make use of smart tools like RoboAuditor that have creative designs and layout you can choose from to personalize a signup form, enticing visitors to make use of a compelling offer. RoboAuditor works with the aim of generating more leads for your business by conducting a comprehensive SEO audit of your website and integrating with popular platforms like MailChimp, WordPress, and HubSpot.

Email List

  1. Reduce the friction to subscribe

Make it easy and simple for visitors to leave their email addresses. A form with too many questions to be answered can feel like an inspection of sorts and nobody likes the paperwork. Chances are the visitor will get turned off and decide to move on.

 

Signup forms must be simple and unobtrusive. The position of the form should not jar the actual scrolling or reading experience of the website. Experiment with different layouts, and elements.

 

Test different types of signup forms, from pop-up ones to buttons embedded within blog posts, to assess which ones are more likely to convert generic visitors to email subscribers. Keep the number of clicks that the user has to go through to get your offer to a minimum.

 

You may want to consider setting up a double opt-in form to weed out spammers or bots. Also, pay particular attention to CTA buttons which can have text varying from the usual ‘sign me up’ to more action-oriented ones like ‘get my 15% off’ or ‘get job alerts now’.


  1. Engage with new subscribers immediately

When someone has opted in to receive your content, you are still on top of their mind. This an opportunity for you to seal the deal even more strongly and yet, this is something not many marketers take advantage of.

 

You don’t have to wait for new email subscribers to begin engaging with your content only when you send out your next scheduled newsletter or email which could be days, even weeks away. Instead, what you can do is, send out a thank-you email or even another offer as soon as someone as subscribed to your mailing list.

 

Email platforms like MailChimp allow you to set up such emails which are sent to new subscribers automatically as soon as their email addresses are updated into the system. You can even get creative and offer additional content by getting your email subscribers to like your Facebook page or share it with another friend to unlock the new offer.

  1. Show signup options everywhere

Intuitively, you would think that the website is the only place for a signup form but this disregards the fact that not all your audiences are going to be frequenting your website directly and instead, you may have to direct them there. Make use of both, your blog posts and social media posts, to drive people to landing pages or newsletter signup forms.

 

You can even combine your forms with social proof to add weight to the value of the content. For instance, you can tout the fact that the visitor can join 30,000 other email subscribers on their weight loss journey and become a part of a large community who have been working towards solving just the same pain points as the visitor.

  1. Encourage sharing

Getting people to refer you and your content to others is extremely powerful. We tend to have greater faith in the recommendation of our family, friends and even influencers as compared to when the business tell us that what they are offering is helpful. Get your existing subscribers to share your newsletters or emails within their network and build your email subscriptions. This is also a great way for you to find like-minded prospects.

Do It Now

You will have to experiment with different layouts, CTAs and offers to see what maximizes email subscriptions. The key tactics or the basics still remain the same – offering valuable content, making it easier to signup and adding social proof – will generate not only a greater number of email subscriptions but also increase the engagement of the subscribers with your content and generate a loyal following.

 

RoboAuditor generates at least 4X more email subscribers Vs the Static Email subscription forms.


RoboAuditor

What email subscription methods have you tried in the past? What has and hasn’t worked for you?

 

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Global Seo, SEO, SEO Audit, SEO Firm, Website SEO

Until a few years ago, attracting traffic to the website was quite simple. You found high volume keywords for SEO, wrote content around it, promoted it on social media, grew your followers and subscribers, earned links, and used ad platforms to drive conversions.


However, the trend seems to have changed now.


In his presentation titled ‘The Next Era of Web Marketing: 2019 and beyond’, Rand Fishkin spoke the uncomfortable truth. He announced that the 2009-2016 ‘Inbound Marketing’ playbook has failed to generate the results that marketers were used to seeing until 3-4 years ago.

inbound marketing playbook
                                                                                   Source: LinkedIn SlideShare


Why is it happening?


Let’s focus on the two primary platforms that marketers rely upon for generating leads and growing business.


#1 – Social media platforms


For a long time, marketers relied upon Facebook to market their business. After all, the reach was good, and marketers did not have to spend a lot of money on marketing. Most of the traffic to the pages were organic. However, last year, Facebook announced the change in algorithms to make the platform less ad-driven. “I’m changing the goal I give our product teams from focusing on helping you find relevant content to helping you have more meaningful social interactions,” said Mark Zuckerberg when he announced the algorithm change. The change killed the organic reach. The organic reach to the business page had almost diminished to zero from 28% in 2011 to 0.5% in 2017.


Outbound Traffic
                                                                Source: LinkedIn SlideShare


#2 – Google Search


For a long time, marketers concentrated on strengthening their SEO and investing in Google AdWords to generate traffic to the website. However, for the first time last year, Google sent less organic traffic to the website by answering the questions themselves. Google is shifting from being a search engine that directs traffic elsewhere to the one that answers all the questions within the search results itself.

best seo practises

With so many changes happening in the algorithms across different platforms, marketers have to think of ways to generate website traffic and convert them into subscribers. Also, it’s important to build a strong lead magnet


Marketers must stick to the basics.


What does that mean?

Rand Fishkin advises marketers to make their website and email list the center of all digital campaigns. 100 true fans are better than 100,000 visits, he says.

digital campaign

Source: LinkedIn SlideShare



How do you get your fans?


#1 – Focus on generating visitors to your website


Generating visitors to your website can be a challenge especially when the organic reach is limited. How will you make people aware of what you do if they do not visit your website? There’s a simple solution to it. Focus on addressing their pain point first.


For example, if you are the owner of a digital marketing agency, you know that optimizing the website for the search engine is their primary concern for every business. You can address this problem by giving your prospective customers a reason to visit to your website and giving them an option to get a detailed SEO audit for FREE.


That’s how Hubspot and Neil Patel generated traffic to their website earlier. While HubSpot’s Website Grader is now a separate tool, Neil Patel’s SEO analyzer is still a part of his popular website.


Recently, Fractional CMO, a digital marketing agency did a similar thing to differentiate themselves from the other players of the industry. Instead of talking about themselves or their services, they gave the visitors the option to self-assess their website for free.


By adding a White Label SEO Audit Tool, Fractional CMO was able to increase its leads by 400% and save their time on creating lead generating assets such as blogs and ebooks.

Digital Marketing Agency

Once you show your value to the visitor, they will be compelled to revisit your website and engage with you further. That’s how great websites like Canva and HubSpot do. They show you the value of their offerings on your first visit, engage with you further to build your trust, and eventually make you their fan. It’s the best way to find high intent prospects and get referrals without spending too much money and efforts on generating leads.


#2 – Build your email list


The second suggestion by Rand Fishkin is to build the subscriber list, or in other words, the email list. Email marketing completed 40 years recently, and though people believe it to be dead, the fact is it is still relevant.


According to Statista, there are over 3.7 billion email users currently, which is set to grow to 4.3 billion users in 2022. Emails are the best way to build trust with your prospects and customers as it is a direct communication from you.


By developing an email list, you can engage with your prospects in a more personalized way. From sending them weekly curated content to offering special discounts, you can offer a lot of value to them and show them the benefit of engaging with you.


The challenge though is to get people to share their email IDs. There are several ways in which you can build an email list.


Some of them are age old techniques like: you ask your blog readers to subscribe with their email IDs to receive future content from you and some are time taking and expensive ones like: create gated content such as ebooks and whitepapers, which can be accessed only after the personal details are shared.


However, most people are wary of sharing their email IDs to avoid receiving unsolicited emails from companies. If you want your visitors to share their email ID voluntarily, you need to build trust with them. And that’s only possible when they see value in what you offer.


Let’s go back to Fractional CMO’s case study. Fractional CMO gave the visitors an option to audit their website for free. To receive the website audit report, the visitor had to enter their website’s URL and the email ID.



That’s how Fractional CMO built their email list and later converted them through lead nurturing.


So, find a ‘Do It Yourself’ kind of a tool that will not just keep your prospects on your website for a longer time, but also prompt to share their email ID voluntarily.


How to begin with the process of retaining visitors on your platform?


What value your website visitors will get if they come to your website? For ex: If you run a digital marketing agency, an seo audit makes a perfect sense.


However, if you want to generate leads like Neil Patel and HubSpot, you can begin with a white label SEO tool. RoboAuditor is a white label SEO tool will allow your visitors to audit their website for free and get the report of its performance on their email ID within minutes. It’s that simple!



Some of the best features of RoboAuditor


  • The SEO audit report should is white labeled in the real sense, i.e., the report has your logo and not that of the tool provider but of your business.


  • Ability to integrate and send the leads in real time to the right marketing or CRM systems like HubSpot, MailChimp, Salesforce, etc.


  • RoboAudito gives a detailed SEO report with more than 70 parameters covered. It is one of the few reports where the exact line of code or image is also shown up in the report.

  • Most importantly, the tool should be user-friendly. It should not need a specialized team to install it. It should be easy for anyone to install. Tools such as RoboAuditor are easy to install. You just have to embed code on the website, and your audit tool is ready for use!

  • Able to show the SEO audit report in any language you wish too. Yes, You can show RoboAuditor SEO Audit report in more than 6500+ languages.


RoboAuditor Working

If you want to give RoboAuditor a try, sign up for a free trial. We are sure; you will not be disappointed with the results.


These two tips will help you get started with forming a fan base. Once your fan base is built, it will be easier for you to generate more traffic and leads for your business without having to rely on social media and other platforms that can become unpredictable with the change in algorithms.

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Global Seo, SEO, SEO Audit, SEO Audit Checklist, SEO Firm
You must have read about how sending an audit report of the prospect’s website while writing a cold email pitch to them can increase your chances of conversion.

It’s true; a website audit report can be a great icebreaker between you and the prospect. It shows the amount of research and the level of commitment you have towards the prospect’s company.

However, all those efforts could go in vain if the report does not carry your logo and instead carries the logo of the SEO tool you used to audit the website. The prospect would not be able to distinguish between your agency and the SEO tool that you used.

That’s where a white label SEO audit tool comes to your rescue. 
 
What is a white label SEO audit tool?
 
The white label SEO audit tools are similar to the free SEO tools you find on the internet, except they are more comprehensive, sophisticated, secure, and most importantly, anonymous.

Let’s explore these features in detail.

1. More Comprehensive

Your prospect would want to know everything that’s wrong with their website before engaging with you. A preview of the report would not likely help them make a decision. White label SEO tools offer a comprehensive report on the health of the website. It covers everything right from on-page SEO to technical SEO parameters.

Free SEO audit tools, on the other hand, include just the basic parameters, which the prospect might already be aware of.

2. More Sophistication

So, you have sent your prospect the audit report. What’s next? What if the prospect considers the report but does not respond to you? How are you going to push them further down the funnel? The role of a free SEO audit tool ends at generating the SEO report. A few white label SEO tools help you further until the conversion process is completed.

RoboAuditor, for example, offers integration with tools such as MailChimp, HubSpot, Zapier, etc. to make it easier for digital marketers to push the leads further into the funnel. They also support more than 6500 languages. If you plan to target prospects from other countries, a customized report in a particular language can give you an edge over your competitors.

3. More secure

At a time when companies are conscious about how their data is used, a report with a third-party branding might not go well with your prospect. You also don’t know how those free tools use your prospect’s data.

With White Label SEO Audit Tool, you will have more control over the data. You will also be able to instil faith in your prospect by stating that their data is secure and will not be sold or used in the wrong way.

4. Carries your branding

White label SEO tools are developed by another company, but their identity can be masked by adding your logo on the top of the report. It is a win-win situation for both you and the prospect.

You can save cost on developing a tool from scratch and time on analyzing and generating SEO reports manually, and your prospect can get an understanding of the gaps they need to fill to improve the website.

What to look for while choosing a white label SEO audit tool?

Does it help in generating leads?

The primary purpose of auditing a website is to generate leads. If the white label SEO audit tool does not help in generating leads, you may want to look for a tool that enables you to do that. Check if it offers integration with other tools that will aid you in your lead nurturing process.

Does it audit all the SEO parameters?

Check if your white label audit tool analyzes all the SEO parameters in the website. As we mentioned above, your prospect would want to know the health of their website in detail. If your tool offers just a preview or skips auditing some of the important parameters, it might not be worth the investment.

Opt for a tool that checks for all the parameters. Compare the best available white label SEO audit tools before making a decision.

Does it comply with the EU-US Privacy Shield Framework?

The SEO audit tool will be capturing the data of your prospect’s website. Before you add a disclaimer on your website stating that you will safeguard the data of the user, ensure that your white label SEO audit tool complies to it. Growth Robotics, for example, has clearly mentioned how it will process the data of the customer.

Is it easy to install?

The purpose of having a white label SEO tool is to save cost and money on building a tool of your own. So, if you need a team to install the white label SEO tool, it might not be a feasible investment for you. Look for a white label SEO tool that is not dependent on an IT team for installation. RoboAuditor, for example, is so simple to add on your website, that even a non-technical user would be able to do it.
SEO Audit tool Work
White label SEO audit may require you to make a small investment of as low as $10 per month, but the results that you will derive from it is amazing. Our clients such as Fractional CMO and ZNetLive have managed to increase their leads with the help of white label SEO audit tool.
Thinking of giving it a try? You can begin with a 14-day Free Trial of RoboAuditor and see the results for yourself before subscribing to it.
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SEO, SEO Audit

Do you know?

 

According to a report by Forrester, digital marketing will grow at a CAGR of 9% by 2023 with companies spending over $146 billion on it.

 

So the businesses are realizing that if they have to improve the top line and the bottom line, they have to go where their target audience is.

 

With more than 55.1% of the world’s population having access to the internet, it’s clear that no matter which industry a company belongs to or what they offer to their customers, having a digital presence is a must.

 

Now merely having a website will not help. If companies want to grow their business, they have to invest your time, money, and resources into marketing their offerings.

 

The good part about digital marketing is that it gives companies an opportunity to explore multiple channels such as social media, digital paid advertising, SEO, videos, and much more. However, all these efforts will be effective only if they have the right experts to do it.

 

That’s why most companies prefer to outsource their marketing operations to digital marketing agencies.

 

A digital marketing agency has the right mix of experts such as website developers, graphic designers, SEO experts, campaign managers, content writers, etc. that helps companies to achieve their marketing goals.

 

However, with so many agencies mushrooming every passing day and with each of them claiming to be one of the best agencies in the market, companies can have a tough time choosing the right one.

 

Here’s where you can make a difference.

 

In the world of ‘me too’ digital agencies that talk about the services they offer without providing any substantial evidence, you can create a difference by showing them the value you can offer them.

 

And you don’t have to do multiple things to create a difference.

 

There’s just one thing that you need to do.

 

Offer a solution to a problem when they visit your website even without interacting with you!

visit your website

Yes, it is possible. This is a similar strategy even the big marketing mavericks like HubSpot, Moz & Neil Patel have adopted.

 

Let’s assume you are a customer who wants to increase the traffic of the website. You are looking for a digital marketing agency that can help you with it.

 

There are two agencies you find interesting – one that has an amazing website with good eBooks and blogs and another that along with ebooks, blogs give you an option to audit your own website for FREE to find out the reasons for why your website is not getting traffic. Which one would you choose to engage with?

 

If I were the customer looking for a solution, I would have chosen the second website.

 

Why? It’s simple. The website gave me the first step of the solution – it shows me my problem.

 

With the help of the website audit tool, I could identify the areas that require immediate attention and fixing.

 

Of course, eBooks and blogs help in establishing you as an expert in the field. But when a prospect visits your website, they want a quick solution for their problem. By showing your prospect where the fault lies and what they can do to fix it, you would be able to gain a brownie point. Most likely the client would prefer to give you the task of fixing their SEO because you are aware of the problem and know what to do to make the website rank better.

 

A similar approach was used by Fractional CMO, a HubSpot Silver Partner agency based out of the United States. Apart from their ongoing activity of writing eBooks and blogs, they added an option on their homepage inviting visitors to audit their website for free.

 

Digital Marketing Agency

The website audit tool helped them to reduce their marketing costs by 75% and increased their leads by 400%.

 

Aah!! I am not a developer or do not have a tech team to develop these interesting tools !!

 

If that question occurred in your mind, don’t worry! You can generate leads like Fractional CMO at just a fraction of the cost.

 

The good news is you don’t have to spend a lot of money in developing a tool.

 

There are some white label SEO audit tools like Growth Robotics who will offer you a readymade tool for immediate use.

 

lead-generation-methods-6

 

Introducing RoboAuditor

 

Just embed a few lines of code on your website and robot auditor is all yours:). Any visitor can audit their website using the tool, the report will be generated by RoboAuditor will carry your branding.

Some more advantages of RoboAuditor

  1. The cost of lead generation is 75% less than that of ebooks & white papers. It takes only a few minutes to bring it up and running.
  1. You will also be able to establish yourself as an expert who understands the problem of the customer well – an advantage that will help you score better than your competitors. Biggies like HubSpot, Neil Patel & Moz do the same.
  1. You can offer services and open an extra stream of earning revenue. So, if you specialize in paid advertising or content writing, you can use SEO audits as an additional offering that can complement your existing offerings.

SEO audit Tool Working

 

Take a free trial today. You don’t even need a credit card to sign up. You just have to sign up and try the tool; you can pay once you are satisfied with the results delivered.

RoboAuditor is an Embeddable SEO Audit tool which generates 4X more leads with the traffic you already have.

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SEO, SEO Audit

SEO has evolved since the time it officially started in 1997.


It has come a long way from keyword stuffing to offering relevant content and online customer experience to the users.

According to SmartInsights, over 6,586,013,574 searches are done in a day worldwide, which makes SEO the top priority for marketers. Search Engine People states that SEO leads have a close rate of 14.6% as compared to 1.7% of outbound leads.

Companies have come to realize that having a website alone will not help if it is not optimized.

They are now willing to spend money on it. Media analysts at Borrell predict that the total spending on SEO will reach $80 billion annually by 2020.


As a digital marketer, this is an opportunity you should not miss

SEO will continue to be the priority of companies for a few more years. In fact, with the evolution of voice search and mobile-first indexing, it’s only going to get more competitive and challenging.


Considering that it’s a long-term strategy that takes months or even a year to show results, companies would prefer to outsource it to digital marketing agencies.


There are thousands of digital marketing agencies waiting to grab the attention of the companies.


It is therefore important to be a differentiator.



Build trust by showing them the shortcomings

white label seo audit tool 1

Most digital marketing agencies promise to optimize websites but never reveals how they will do it.


You can differentiate your offering by showing the shortcomings of the website to the prospect.


This helps in establishing trust as it gives the prospect a broad idea of what their website lacks and how it can be addressed.


You can offer to audit the website for optimization and give them an in-depth report on its performance.


And you don’t even have to do it with the readymade audit tools available on the internet. Those reports are neither in-depth nor can the branding of the report be customized.


That’s where white label SEO tool comes to your rescue.



Why should you invest in white label audit SEO tool?


white label seo audit tool 2

Investment in a white label SEO audit tool is the best thing that you can do for your business.


Let’s look at some of the benefits that you can seek out of a white label SEO audit tool.


#1 – Saves time and cost

Developing a white label SEO audit tool right from scratch takes time. You also need a team of experts to develop the tool. With white label audit SEO tool, you can save on time and cost required to hire a team and develop the tool. You get a readymade tool for use. What’s more? Some of these tools are easy to use and also offer the option to add your own logo on the report that you generate. So, when your prospect sees the audit report, they essentially see a report from your agency.

#2 – Displays your expertise in SEO


Companies prefer to work with agencies that have strong expertise in the field of SEO. White label SEO audit report acts as proof of your expertise in SEO and can help you to establish trust with your prospect. You can even direct the questions you receive from your prospects about the report to your white label SEO partner. A good partner should be able to help you address them.

#3 – Increases leads by 4x

Do you know what’s common between Neil Patel and HubSpot? Both used SEO audit tool to attract traffic to their website and generate leads. If you have been spending time and efforts in writing blogs and gated content to generate leads, you can consider using white label SEO parallelly to generate leads. One of our clients, Fractional CMO, was spending a lot of time and efforts in writing eBooks and blogs as a means to generate leads. They embedded RoboAuditor, a white label SEO audit code on their website and found a 400% increase in leads.



While white label SEO audit tool is the best investment for your agency, it’s important to select the right tool to avoid burning your fingers.

Here are a few things that you must ask a white label SEO tool provider before selecting:



  • Expertise in their understanding of SEO: Check if the tool provider has a good understanding of SEO practices. Google changes its algorithms frequently, while the SEO landscape is evolving at a rapid pace. Your tool provider should be aware of the changes and offer updates keeping the changing trends in mind.

    • User-friendliness: The purpose of having a white label SEO tool is to avoid investing in a team of developers and testers to build a tool. If the tool requires you to know to code, it might not be useful to you. Find a tool that can be installed by anyone in simple steps. RoboAuditor, for example, can be easily embedded by just copy, paste the code to your website. You don’t have to learn programming to do it.

  • User-friendliness: The purpose of having a white label SEO tool is to avoid investing in a team of developers and testers to build a tool. If the tool requires you to know to code, it might not be useful to you. Find a tool that can be installed by anyone in simple steps. RoboAuditor, for example, can be easily embedded by just copy, paste the code to your website. You don’t have to learn programming to do it.


white label seo audit tool 4

Excited to give white label SEO tool a shot? Try RoboAuditor free of cost for 14 days and see your agency grow to new heights.

RoboAuditor is an Embeddable SEO Audit tool which generates 4X more leads with the traffic you already have.

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SEO, SEO Audit

There’s a lot you can offer your clients as a digital marketing agency.


You can develop websites, design logos, manage social media marketing, do email marketing, SEO, paid advertising, phew the list can just go on!


But if you think of it, every other agency offers similar service to their customers.


Everyone promises to create a digital presence for the customer or generate leads for them.


If you wish to cut through the clutter and create a differentiator, you have to find a secret ingredient that can bring you success.


That secret ingredient can be anything – an evergreen eBook that makes you a thought leader, or unique services or products that make you different from other agencies, basically, something that will compel people to come to you instead of your competitor.


Creating an evergreen eBook and blogs or coming up with unique products or services can frankly be time-consuming, especially, when you also have to focus on generating leads and serving your customers simultaneously.


That’s where white label SEO can help you.



How can white label SEO be the secret ingredient to success?

white label seo tool 9

Every company wants to rank high on the search engine page. But with Google updating its algorithms frequently, companies and marketers find it difficult to keep pace with the changes. Sometimes even a high ranked website sees a drop in the ranking due to algorithm updates. This makes SEO a mystery for many.


The winner is the one who is aware of changes and unravels the mystery to the companies.


That’s where you can be a differentiator.



White label SEO gives you an opportunity to establish yourself as an SEO expert.

right white label SEO tool
Here’s how it works.


  • You give an option to your prospect to audit their website for free by adding the audit tool available on your website.

    Website Audit report for free

  • You send the audit report to the prospect to the email ID they enter in the audit form, with detailed results on how they fare on each parameter such as responsiveness, page speed etc.


    white label seo tool 8


  • Once, you send the audit report, you can use that as an opportunity to do lead nurturing. For example, if you want to promote your website development services, you can send a carefully planned set of emails on the importance of having a user-friendly website and how you can create them for the customers.


  • Your leads start engaging with your emails and get converted into customers when they see value in doing business with you.



What’s the advantage of using white label SEO?


You save time and efforts taken to generate leads: As we mentioned earlier, eBooks and social media promotions are a good way to generate leads, so are cold emails. But that’s going to take time and efforts. Also, today’s customers like to see the results first before engaging with you (or before even opening your email).

An audit report will help your prospect get an idea about your ability and give you the opportunity to engage with them in a better way. That’s how marketing agencies such as 
Fractional CMO increase leads by 400%.


Offers room to provide new services:
You have to constantly innovate and offer new value-add services to your customers to remain a step ahead of your competition. With white label SEO, you can upsell or cross-sell new solutions to the customers and even offer a full suite of solutions to increase your ROI.

For example, if you are a website developer, you can do the website audit as a value-add and open room for new opportunities such as SEO services to optimize the website.


Saves cost on developing a tool:
One major benefit of using a white label SEO audit tool is you don’t have to spend money or build a team to develop the tool from scratch.

You can leave it to the experts to do it. Tools like RoboAuditor are easy to install. All you have to do is embed the code on your website and then leave it to the tool to automatically generate the results for you.



Tips to choose the right white label SEO tool

right white label SEO tool

  • The first thing that you must check for while selecting the tool is if it really is a white label tool. If the developer adds their logo in the audit report, then it cannot be called a white label tool in the true sense. RoboAuditor, for example, is a white label tool. The report is generated by them, but it will be sent to your prospect or customer with your company name and logo.

  • Check if the white label SEO tool offers integrations. For example, is the tool integrated with MailChimp to push leads directly or can it be used as a chrome extension plugin to audit any website? Your tool’s job does not end with just generating the report. It should also help you to nudge your customers down the funnel. RoboAuditor offers integration with Chrome, HubSpot, MailChimp etc, which makes it easy for agencies to track, nurture, and manage leads.

  • Check if the tool covers all the SEO parameters. Your white label SEO tool should offer a comprehensive SEO report of a website. It should check for all parameters such as page speed on mobile and desktop, IP canonicalization, page redirects, etc. We have attempted to do a comparison between RoBoAuditor and tools like WooRank and MozBar. You will find a list of SEO parameters in the comparison chart that will help you make an informed decision.

  • Most importantly, check if the white label SEO tool is easy to install. The idea of using a white label SEO tool is to save time on manual auditing and cost on hiring specialists to do the audits. If you require specialized people to install the tool, then it might not serve the main purpose of saving cost and time. RoboAuditor, for example, needs you to just copy and paste a code snippet into your site. You do not require programming knowledge to do it.


Want to explore white label SEO for your agency? Try 
RoboAuditor free of cost for 14 days and see your agency grow to new heights.

RoboAuditor is an Embeddable SEO Audit tool which generates 4X more leads with the traffic you already have.


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SEO


Will SEO Trends and Techniques Relevant in 2019?

It’s a common question that most marketers and organizations ask.

The answer to it is a resounding Yes.

Search Engine Optimization (SEO) is not going anywhere soon. It will remain relevant in 2019, and you have to continue working on it to retain or improve your website’s search ranking.

If there is one thing that’s become irrelevant, it has to be the old methods of doing SEO trends and techniques.

SEO has come a long way from just stuffing keywords. Today, the focus has shifted to making the content more relevant to the user, strengthening the technical SEO, and making the website more user-friendly.

As Eli Schwartz, the Director of SEO and Growth of Survey Monkey said in a podcast with Y Combinator, never do anything just for crawlers. Do it for the users.

We would not be wrong in saying that user intent optimization will take center stage in 2019.

If you are wondering how to make sense of all this and translate it into your SEO strategies, don’t worry. We are going to give you a few tips on how you can make your SEO strategy relevant in 2019.

SEO Trends and Techniques

#1 – Focus on untapped channels


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We are all aware of how Facebook changed its algorithm last year and the impact it had on businesses. Paid channels dominated the marketing scene last year. Companies spent a substantial amount of their marketing budget on Google and Facebook ads to reach out to their target audience.

While you must pay attention to these channels, Eli advises marketers to find out the untapped channels that can work for them. An untapped channel could bring you organic traffic and business with little or no investment. These untapped channels differ from companies to companies.

Citing an example of a media company and e-commerce company like Amazon, Eli said that an e-commerce website like Amazon must focus on building a scalable and robust architecture and optimizing product descriptions. 
A media website, on the other hand, should focus on cross-linking strategies such as linking an existing article with an old but relevant article to maximize the value of their content.

Key learning: Focus on tapping the untapped channels that could potentially bring your business with minimal investment.


#2 – The more content, the better


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And by that, we do not mean stuffing words just for the sake of increasing the length of the content. Eli stresses on writing more relevant content that offers accurate information to your target audience. Whether it is YouTube description or an e-commerce website with product descriptions, the more information you provide, the better will be the conversion. It also helps in ranking the app high on the play store, a platform that companies often ignore while planning their SEO strategies.

Eli also advises to go one step ahead and write content that’s related to your service but may not necessarily solve the problem of the customer immediately. This will help you to move your audience further into the marketing funnel. It will also help in establishing you as an expert in that domain.

For example, if you bake cakes, your immediate goal must be to write descriptions that will attract your buyers to come to your website to place an order. This becomes localized because only buyers in your vicinity are going to order the cakes. However, if you want to widen your reach, you can write content on how to bake cakes or different ways to bake them and so on. This will help in ranking your page better.

Key learning: Focus on writing more but better quality and relevant content.


#3 – Right keywords are more relevant than meta descriptions


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In continuation with the second point, Eli says that meta descriptions are no longer as relevant as they were before. Earlier, they were used because Google did not understand the spoken word. So, meta descriptions helped Google to understand what’s on the page. This led to marketers using spam keywords in the meta description to rank higher. Now, Google understands better.

Whether it is YouTube or the app description on play store, it’s the relevant keywords will help you rank better. You can use Google’s keyword planner to search for keywords that could lead people to your website and include it in your content to check if it works well for you.

Key learning: Focus on finding the right keywords and including them in all your content on different platforms.


The Next Step

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The Google algorithm and SEO practices will continue to change over the next year. Factors such as voice search, Accelerated Mobile Pages (AMP), and Expertise, Authority, and trustworthiness of the website are going to reign 2019
.

The more you focus on making your website relevant to your user, the better would be your ranking. To begin with this journey, it’s essential that you focus on improving the technical SEO and on-page optimization of your website. The best way to begin is to audit the website, identify the loopholes, and address them to build a better customer experience.

If you are a digital marketer, this can also be a great way to generate leads for your business. Everyone wants to know where his or her website stands. Help them to audit their website by using Growth Robotics’ RoboAuditor and build a trustworthy engagement with them.

RoboAuditor is an Embeddable SEO Audit tool which generates 4X more leads with the traffic you already have.
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Global Seo, SEO, SEO Audit

Today, conversations in the digital era have moved from big data, the concept of managing significant data quantities, to data lakes or data warehouses. With technology impacting many industries and verticals, marketing shouldn’t be left behind.

If you are servicing clients by enhancing their organic search metrics, chances are you would be using a host of tools and add-ons, each having its own report format by generating multiple data points. We have seen this in our work across industries, and it becomes inefficient for us to collate the data from key parameters and create a final report to present updates on the subject’s web performance.

keep reading

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Global Seo, SEO, SEO Audit

Whether you are looking for a comprehensive reporting tool to showcase the work done for your clients, or you are an in-house SEO specialist searching for a tool that can map your different group sites on essential parameters, an SEO report that can be auto-generated is now becoming mainstream.

Clients usually do not get the nitty-gritty of SEO, and you would bore them to death elaborating on the funnel drop-off insights that you recently stumbled upon. A report is the best way to explain different aspects briefly and use it as an opportunity to up-sell areas of weakness that you haven’t been contracted to work on.


But the more significant business advantage is when how SEO audit tool vendors show how they generate leads for businesses at a rate that puts current conversion figures to shame.


In fact, Martech Today says spending for marketing automation tools will touch $25.1 billion annually by 2023, and the SEO audit report falls under this bracket. But what if you could take the branding off your vendor, and add yours?

That way, your clients would be able to get the same report generated under your agency name, rather than from the automation vendor. This is called white labeling. Let’s dive into how you could leverage this tactic of a white label SEO report to expand your business significantly.


The Fancy Tool Your Customers Will be Curious About


white label SEO Report


Fortune always favors the brave, as they say, and innovators who try out new tools and techniques usually stand to gain the most. A website audit tool for free that you place at multiple locations across your web pages will definitely arouse the curiosity of your audience.

The audience would be a mix of current and potential customers, the former being more comfortable to convert since you could proactively email them a chance to test the tool. Not only are you offering a report for free, but you are offering them the chance to generate them multiple times a day, what with Google changing its algorithms frequently, along with the market’s shifting nature.


Studies by LinkedIn shows how 80% of marketers use marketing automation software to generate more leads. By offering value, what you are looking in exchange is their primary contact details to send a mail describing how your services could benefit their SEO efforts.


Positioning Your Brand Above The Others Still Fighting the Content Marketing Battle

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A study by Demand Gen Report shows that users review 3-5 pieces of a firm’s native content to develop a level of confidence before they reach out to engage for the site’s services. And this does not just blog content. But while content marketing is essential, the end consumer is inundated with hundreds of emails and whitepaper notifications every day.


The lead generation mechanism using content as a medium hits a ceiling at some point. What if you could offset marginal results using the strategy of lead gen through white label SEO reporting, and position yourself differently through a space that is still currently new? Bypass the content marketing battle and deliver the genuine site and SEO performance metrics using a report which your customers wouldn’t think twice opting in for.



Positioning It As The Most Valuable Lead Magnet Mechanism



A recent survey shows how 57% of B2B marketers feel SEO generates the most leads, ahead of other marketing tactics. For a 
white label SEO report product offered to your audience, you are offering and leveraging the best of both worlds: a free tool to analyze their SEO success rate, and the opportunity to capture filtered leads that will increase your conversion rates.

The significant chunk of leads that digital marketing veterans like Neil Patel receive through their SEO auditing tools is widely known, but how you position and sell it on your website plays an important role as well.

Throughout your website, be it above the navigation bar, or by having in-story interstitials persuading audiences to avail this feature which seems almost unreal being offered for free, draw parallels between the content and a problem statement your potential customer could be facing.


Proactively Offering To Fix SEO Red Flags from the Audit Report


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Unless search engine optimization isn’t one of your main offerings, growing your business in the tightly fought digital marketing space must surely endear you to the SEO report. In fact, it might have set your mind thinking of how to leverage it across your different sales campaigns running.

Growing your business could enter a new phase if you identified the problem, but happened to be competent at addressing them as well. What if you promised prospects to review their website as soon as they shared their website details with you through the mandatory contact form, and respond with a customized report within 2-hours of the process initiation?

Perhaps, offer a week of consulting at no charge to fix the top two weaknesses of the website that the report brings out.


Securing qualified leads, making the process efficient


Efficiency of sales teams takes a hit when they have to sift through numerous leads to identify a few which will land the company real business opportunity. Let’s call the latter “qualified leads”. With the white label SEO report, most of the engaged prospects would either be serving their set of clients or looking to understand the state of how friendly their website is, according to Google’s search engine parameters.

Not only does a report make the process more feasible to capture leads and go after them, but it also creates a level of trust among potential customers, who would be assured that being able to automatically generate a report would mean the company knows a thing or two about optimizing web SEO. Those are additional brownie points to ensure an increase in engagement and eventual conversions.


The ‘automation’ moment has genuinely reached the world of marketing and lead generation. Today, powerful computing coupled with intelligent analysis has made crawling a website on SEO parameters, matching them to analyze their SEO proficiency and generating visually appealing reports, realities for the wider market.

With content marketing now being so pervasive that it only delivers diminishing marginal returns, marketing can take a leaf out of the tech startup’s books, by using features like the white label SEO report to disrupt the industry and make it more effective and customer-driven.

Our 
RoboAuditor tool is a comprehensive package that scans your website for 70+ factors, generates reports instantly, and gives you the option to position the tool as your own if you provide SEO services to clients. Reach out to us, and we will connect to gauge your requirements.


RoboAuditor is an Embeddable SEO Audit tool which generates 4X more leads with the traffic you already have.
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Global Seo, Lead Generation, SEO, SEO Audit, SEO Audit Checklist

A small business owner understands the importance of digital presence and invested a lot of time and money in building a fantastic bakery website. Good content and Jaw-dropping images, Design, User-friendly navigation.

However, she quickly realizes that her website does not feature in the first or second page of the search engine even if someone searches for a bakery in her area.

When she explains this to her friend over a cup of coffee, she suggested her to look for a digital marketing agency to optimize her website and make it search engine-friendly.  


Now the bakery owner started looks for digital marketing agencies in her area and almost everyone promises to optimize her website. The business owner was looking for someone who can tell her the issues in the website upfront.

Unable to differentiate between agencies, she eventually chooses the first agency that she finds on the Internet.

Sounds familiar?

As a digital marketing agency, you must be aware that people are realizing the importance of having an optimized website. They understand that Search Engine Optimization (SEO) is a technical and long-term exercise that requires the attention of a digital marketing agency or an SEO expert.

That’s why they do not hesitate to hire a digital marketing agency to help them in their endeavor of improving their ranking and growing the business.

“However, with digital marketing and SEO agencies mushrooming in every part of the globe, providing a differentiation has become more important than ever.”

To add to the competition, Google recommends business owners to select the agency based on their search and technical audit prowess. Which essentially means that

Google advises businesses to ask SEO agencies to provide recommendations to improve the search and technical performance of the website to help them choose the right agency


This in a way spells good news for you as you can leverage this opportunity and become one of the most sought-after digital marketing agencies in this booming industry.

White Label SEO Audit – Your Secret to Success

Every business would want to know their site’s performance and understand how it can be improved. While other digital agencies ask business owners to pay a small fee upfront and take over a week to analyze the website, you can do it for them free of cost using white label SEO Audit Tools. You can even give them the power to analyze their website themselves and receive a report almost immediately.

This makes it a reliable and trustworthy tool.

Why Are White Label SEO Audit Tools So Popular?

White label SEO Audit Tools is getting a strong foothold in the digital marketing industry and there are two primary reasons for it.

1. Helps in Generating Leads

Let’s take an example of a Hyderabad-based digital marketing agency called Fractional CMO that offers digital marketing services to SaaS, Manufacturing and Real Estate companies.

Fractional CMO was highly dependent on different lead channels such as eBooks, whitepapers, and blogs to generate leads. The entire exercise proved to be time-consuming and cost-intensive for them.

Fractional CMO signed up for a free trial version of 
RoboAuditor, a white label SEO tool and added it to their website (screenshot is given below). So, whoever visited their website had the option to analyze their website for free instead of paying $500.

Within one week of embedding the white label code, Fractional CMO was able to see an increase in qualified leads by 2x times. As of today, Fractional CMO has been able to increase their leads by 400% and reduce the marketing spend by 75% by using white label SEO.



And Fractional CMO is not the only digital marketing agency to have benefited from it. Even HubSpot, the 5th ranking website in the online marketing space has successfully used a tool called Website Grader as one of the methods to generate leads for their website.

In one of the articles in 
Forbes, the author, Joe Escobedo made a valid point – “To stand out in a crowded marketplace, your lead magnet needs to be great. When every business is giving away free e-books, give out a free software tool that helps solve your customer’s pain point so you can set your business apart from your competitors.”

This is precisely what makes white label SEO tools so popular.

2. Helps in Winning Clients

So, your website visitor has received a detailed report on the improvements they can make to their website. Do you think they will implement it? Neil Patel believes they wouldn’t. In his article ‘How I Built a 7 Figure SEO Agency’, Neil Patel suggests that the visitor will most likely ask you to fix the issues found on their website because they would rather trust your sensibilities to fix the problem than spending their time and resources on it.



If you were a business owner, you would ask the digital agency to fix it, won’t you?

So, you see, by using white label SEO and sending the website health report in advance, you will be able to win the trust of the visitor and eventually convert them into a client.

RoboAuditor – A Perfect Partner for Your Growth

Selecting the right white label SEO audit tool is essential from your business growth perspective, because if the tool is below par and misleading, then there is a chance that your website visitors might not trust your business at all.

However, with RoboAuditor by your side, you need not to worry about it. Here are a few reasons that make RoboAuditor a perfect partner for your business.

  • Easy to use: Growth Robotics’ RoboAuditor, is a ready-to-use tool that can be used by a non-technical person too. All you need to do is, embed the code to your website and you are ready!

  • White label reports: A lot of white label SEO tool developers do not offer the option to publish white label reports. This can be a disadvantage for those who want the reports to be sent under their name. RoboAuditor offers white label reports that give you the complete freedom to use your brand on the report.

  • Integration: Integration with various tools enables you to offer value-add service to the client. RoboAuditor offers integration with MailChimp, WordPress Plugin, HubSpot CRM, Chrome Extensions and much more.

  • Customization: All of us love customization. Customized white label reports will help you offer unique services to your customer. RoboAuditor offers customizations such as reports in multiple languages and empowers you to choose what you want to display in the report.

White label SEO audit tool is worth an investment to generate good quality leads at a minimal cost. If you are toying with the idea of trying it out, then do not hesitate to contact us. We are always ready to help :).

RoboAuditor is an Embeddable SEO Audit tool which generates 4X more leads with the traffic you already have.

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