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Global Seo, Lead Generation, SEO, SEO Audit, SEO Audit Checklist, SEO Firm, Website Audit

Does your website have an aesthetic design with all the functionalities?


Do you plan to market it and generate leads for your business?


Before planning to invest in marketing your website, there is one more thing you need to make sure of, and that is to check if your website is up to the standards prescribed by the search engines.


All the major search engines such as Google, Yahoo, Bing, etc., work based on complex algorithms which function on certain criteria, and the websites which fall within these criteria rank first among the search engine results.


So how to know whether your website ticks the prescribed checklist of the search engines? One word Site audit! In this post, we bring to you what is a site audit, key features of a site audit and much more.

What is a site audit?what is the website audit

The search engines decide website ranking factors based on the user experience. A site audit is a detailed analysis of your website’s performance against these factors.


Search engines have automated search agents known as search engine bots. These bots crawl the websites, analyze the content and store it in their databases. When a user enters a search query, these bots then search their database and retrieve the results that are most relevant to the user’s query and serve them on their search engine results page (SERP’s)


So by doing a site audit, you will come to know in which areas your website is falling behind in these factors which are essential for the search engines to rank it first in its SERP’s.


Key Factors To Consider While Performing site Audit

 

Site Audit 

 

1. Page speed: Page speed is one of the key factors most search engines consider while ranking web pages in their SERP’s. Hence it is necessary to find out whether your website has all it takes to load quickly than your competitors. Through site audit, you can find critical points that are affecting your page load time.

2. On page SEO: On the page, SEO helps in easy identification of the page by the search engine bots while performing a site audit the following must be checked.

  • Each page must have a unique topic
  • Each page must have a primary keyword included in its page title, related meta descriptions. Check the images, anchor texts.
  • Check the H1 and H2 headings, redirections, duplicate pages
  • Also, check the page crawl errors and indexation errors
  • Check for page not found and server errors
  • Have SEO friendly URL’s for all the pages
  • Activate bread crumb and have structured data inserted


3. Mobile friendliness: Mobile compatibility will increase your page rankings and will give you an edge over the competitors. While performing site audit make sure you cover the following aspects

  • The site must have a responsive design
  • Youtube video links must be embedded
  •  All the images must be compressed

4. Check the robots.txt file: If all you realized that all the pages on your website are not being indexed then the first place to look at is the robots.txt file. Sometimes, a few pages are blocked which prevent Google from indexing those pages. So while performing a site audit search if there any page has been ‘disallowed’.

5. Check for broken links: Broken links lead to bad user experiences and therefore low site rankings, so always check for broken links on your website and fix them.

6. Check your website’s XML sitemap: The XML page of your website serves as a guide for the search engines bots to crawl and index the pages of your website. Hence it is essential to make sure the XML file is in the correct format and follows the XML sitemap protocol. All your website pages must be updated in the site map, and the sitemap must be submitted to all the search engines.

7. Social media: Another channel for lead generation channel is social media, so it is necessary to make sure your website is connected to your social media channels. Check if you have included the social media icons on every page, ensure you have social media share buttons where users can share your content on social media, place your social media icons on the header for easy access for the users.

8. Image SEO: Images also play a major role in improving your page ranking, check for the following 

  • Make sure the image file names match the image, you can also use keywords in the filenames
  • Check if the Alt tags are defined for all the images
  • If you are using many images consider using a content delivery network

9. Check for user-friendliness: The ultimate goal is to attract traffic to your website, but what if you are able to get traffic onto your website, and are leaving abruptly? To ensure the users stay on your webpage, check for the user-friendliness of your website. Here is how you can do it

  • Check if the users are able to find what they are looking for within 3 clicks.
  • Track the user journey through the search engine console and see where the dropouts are occurring.
  • Check if you have clear navigation in place and have a 404 error page.
  • Ensure your site has the contact us, about us and privacy policy in place
  • Maintain consistent interface throughout the website

These are some of the aspects you need to look for while performing a site audit, however, a site audit is not a simple task, there are many aspects to take care, and manually checking each and every detail might require lots of time as well as technical knowledge.


To make a site audit easy, there are many tools available which can perform your site audit and give you a detailed report with a few clicks. One such tool is RoboAuditor.


How RoboAuditor Makes Site Auditing Easy?

Website Audit Report

The RoboAuditor is a white label SEO tools that analyze your website and generates a report with just a few clicks. The generated report contains detailed information about the key performance errors and suggestions on how you can fix them.

 

The site report has information on

 

  • Page speed on Desktop and Mobile
  • Page title and meta description correctness
  • Image optimizations
  • Keyword density 
  • HTML, CSS, JS compressions
  • Mobile responsiveness 
  • Referring domains and internal links 

Such information is necessary to check whether your website is SEO and mobile-friendly, and is performing at the optimized speed.


These are some of the aspects you need to take care before plunging into marketing your website.

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Global Seo, SEO

The ultimate goal of Search Engine Optimization (SEO) is to allow search engines to understand and efficiently crawl the website’s data. The ever-changing search engine algorithms make it a necessity to up the game constantly. One such development is Structured Data.


Lately, both the search engine bots, as well as users, are more attracted towards data that is well organized, this is where the use of structured data comes in. So what exactly is Structured Data, and what are its benefits in SEO? Read on to find out all about it.

What is structured data?

Also known as schema markup structured data is a code, which helps the search engines to crawl, organize and display your website content so that the users can find the information they are looking for within a glance. For example, if the user is searching for a recipe of chocolate cake, a structured data will give a rich snippet, that has the cooking time, the number of calories, and ratings.

Structured data | Growth Robotics

 

Benefits Of Structured Data

Till now, we have learned a lot about Structured Data, but why must you use structured data? And what are its benefits?

 

  1. Helps in increasing page relevancy: The search engines need to know the contents of the website so that it can show up relevant searches. Using Structured Data, you are providing detailed information about the contents of your website, making it easier for the algorithm to match the content to right searches.

  2. Gives an edge over other search results: Even after ranking in the first in the search results page, your web page needs to compete with other pages. Implementing structured data will give you an opportunity to add images, ratings, reviews, etc., which can help grab the user’s attention.

  3. Helps to create a Google Knowledge Graph: This is an innovative tool from Google which helps in collating all the facts, relevant information about places, businesses, events, and people and present them in the form the Knowledge Graph. Structured Data helps in populating the knowledge box of your business.

  4. Improve performance of Adwords: You can also use Structured Data to incorporate additional information within your ad copy to help the recipients to understand your products better.

  5. Email marketing: Structured Data can also be used to provide detailed information to your customers through your emails. For example, few airlines and E-commerce companies send emails which will have your flight timings, name or your order details respectively.

What do numbers have to say?

There are many success stories of businesses who have improved their search results and traffic volume using Structured Data.

  • The page conversion rate increased by three times
  • The Google organic conversion rate was 4.5 times more than it has been previously
  • Increase of a 35% monthly organic traffic (1)

Some examples of how structured data looks like

Structured Data can be used for various industries to increase the search engine results; here are a few examples.

 

1. When writing about any product, using Structured Data, you can display some of the specifications along with its rating.

Structured Data





 


2. For local businesses, the scheme data would contain the address, opening, and closing hours, ratings, logo, contact details, and approximate pricing.

Structured Data


3. E-commerce websites are greatly benefitted by Structured Data as the categories are displayed individually and directly linked up to those pages on the website.

 

Structured data

 
4. Structured Data on news blogs can help them create rich snippets and feature in Google SERP’s


Structured Data

 

Incorporation of Structured Data Onto Your Website

One does not need advanced coding skills to add Structured data into a website. If you are using the Google search engine, then it has three chosen formats such as

 

  • JSON-LD (recommended)
  • Microdata
  • RDFa

 

Although you need not be an expert coder, implementation of Structured Data requires HTML knowledge. Thanks to a few third party tools you can implement Structured Data with minimal coding experience, these tools provide a collection of Html tags which help the search engines to markup the website pages.

Here a few tools which can help you build Structured Data.

  • Data Highlighter Tool: Using this tool, you can highlight the different areas of the website that contain data. You can then tag these with labels that are helpful for the search engine to generate snippets.

  • Structured Data Markup Helper: This tool works on website pages and HTML email templates. All you have to do is login and follow the simple steps to identify and tag the appropriate section on the website. After you are done, you can either copy and paste the code on to your website, or download and save it.

  • WordPress Plugins: There are certain WordPress plugins such as WP Rich Snippets and Schema App Structured Data, which help in keeping the posts and pages up to date without the hassle of writing code. Another noteworthy plugin is schema.org, which can be used in a few simple steps to create Structured Data. It even provides a preview of how your page will appear in the SERP.

 

Structured Data Testing Tool:

Once you have created the required HTML code for your structured data, it is recommended to test it. Google Provides this tool, which can help you identify any warnings and fix them. Once all your warnings are fixed, you can then paste the final HTML code onto your website.

Structured Data is a great innovation which can help your website’s ranking. However, your regular SEO practices must be continued to leverage the full potential of Structured Data.

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Global Seo, SEO, SEO Audit

There are umpteen number of platforms where a Freelance SEO can get work like Fiverr, Upwork, Freelancer.com, and many more. However, do you think they are genuinely helping you build your identity or blur your identity?


The way these freelancer website algorithms work is straightforward, the cheapest with highest ratings will show up top and probability of that SEO Freelancer getting the project is high.


Building yourself an identity (a.k.a a brand) is essential that just being busy for cheaper rates on these platforms.

Build Yourself an Identity: 

Branding in simple words,

“I want to hire Neil Patel to get by web traffic to next level”
Vs 
“I want to hire some SEO guy at low rates with higher ratings which can get my website some good traffic.”


4 Simple Steps for an SEO Freelancer to Build a Brand for Themselves


1. Get Yourself a Website with Proper Technical SEO



Would you like to hire a Personal Trainer who is weighing more than you? Similarly, no business would like to hire you as an SEO Freelancer if you are not following what you preach.


It’s not so tough or expensive. Buy some beautiful and SEO friendly WordPress theme and put it out. Make sure you have the proper Technical SEO to start with.

2. An SEO expert should be able to provide you with SEO reports on the fly

Differentiate yourself from other SEO Freelancers by introducing offers which your website visitors would love it. What could be better than a Free Website Audit?

The impact of an offer is Zero or may be detrimental if you say “We will get back to you in 24-28 hours with the audit.”

Provide an instant audit on your website. It will be short but to the point, which the visitors would love, and you in return get a lead.

A Website Grader from HubSpot generated more than 4 Million leads for HubSpot. It is one of the best lead generation strategies used by HubSpot.

Roboauditor Image
3. Be Accessible

There are millions of SEO Freelancers hunting for prospective clients. So if you are not accessible to your potential clients, then the probability of you getting more clients becomes abysmal.

 

A Lead Response study says that reaching out a lead in the first five minutes, give you a ten times higher chance to close a deal.


4. Build Case Studies

Do you think it is a Chicken and Egg problem? I.e., if I don’t have customers, how would I get the testimonials and case studies?

 

Please take a couple of non-profits in your vicinity and provide them with the White Label SEO Audit Report from RoboAuditor and offer them a fix at Zero cost or a low cost.

Once the Technical SEO is fixed, you will for sure see a jump in the traffic and the keywords ranking. Hence make this a perfect example for your case study.

 

This will increase your credibility and differentiate you from the others.

Are these efforts expensive?

 

Consider White Label SEO Audit Tool as an example, RoboAuditor is an embeddable white-label SEO audit tool, designed to generate 4x more leads and it comes at a very competitive price. The Embeddable White Label SEO Audit tool conducts an audit on more than 70 parameters as defined by popular search engines including Google, Yahoo, and Bing.

 

Once you embed RoboAuditor on your website, visitors will have the option of entering their website’s URL address to gauge the performance of their site. RoboAuditor ensures that your leads get an in-depth, comprehensive SEO report, generating more high-quality leads for you in turn.


Roboauditor Working 

Every lead is directly moved into the lead management system used by your business using the integration option.

 

What Stethoscope is to a doctor, Embeddable White Label SEO Audit Tool is for an SEO Agency.

 

Following these simple steps mentioned above will surely differentiate you from the other cheaper price, higher rating SEO Freelancers out there on many freelancing websites.

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Global Seo, SEO, SEO Audit, SEO Firm
There are millions of landing pages created every day by businesses across the globe. We all wish to create a landing page which becomes our lead generation engine but it doesn’t happen. We have taken this as a challenge and tried to look at solving this puzzle

There is something more to a landing page than just a design and content. Let’s go and dig deeper.


For our analysis, we have taken the following buyer persona:


To study the landing pages of the companies which provide the services in the following areas worldwide: Inbound Marketing agencies, Digital Marketing Agencies

We studied and evaluated hundreds of landing pages worldwide to find these answers. We wanted to discover how some landing pages are able to instantly attract the visitors and entice them towards the call-to-action.

Our hunt introduced us to some extremely interesting examples, and we decided to give ‘The Best Landing Page of the Decade Award’ to two in the following order,

The Best Landing Page of the Decade Award

1. Website Grader from HubSpot 

“HubSpot has generated more than 4 million leads through their Website Grader.” Now that’s something to look up to!

website grader online

2. Site Analyzer from Neil Patel

“Neil Patel generates more than 72,000 leads every month.”  What business would not love to see such results for themselves?



So what exactly makes these landing pages so successful and deserving of the award? Let’s find out.

1. An Offer the Visitors Simply Can’t Resist

All landing pages have the same singular goal – to convert visitors into leads. Everything on the landing page is about getting a visitor to respond to a call-to-action. So what do you do to give them an incentive and make sure they click that button and leave you with their details? Make an irresistible offer, of course!

In the case of both Hubspot and Neil Patel’s landing pages, they are giving businesses, which is their target audience, something that is extremely critical for the business’s brand visibility and user experience – a website audit.

 

Businesses need high rankings during search engine results and their websites must be optimized to perform efficiently. With a tool like a website grader, a business can get a detailed audit of their website and identify which areas perform well and which ones are in need of improvement. It is simply an offer that visitors to these landing pages can’t resist.

 

2. A Highly Personalized Offer

 

Since the offer being made – the audit of a website – is unique to every business, no two results will ever be the same.

 

This means that the visitor is getting something that is highly customized to his requirements. There is no jargon involved. There are no extraneous details. There is no generalization. The results are specific to each business and their pain points. What’s more, is that every visitor gets a result that will help them improve the performance of their website (and thereby improve the potential of their SEO rankings).

 

The more you personalize the offer on your landing page, the higher are the chances of you gathering better quality leads.

 

3. Faster Gratification or Access to Content


No one is going to enjoy filling in a form that asks for a lot of details. It shouldn’t feel like a chore. And honestly, you don’t need to know a lot about the people who are looking to engage with your content.

 

Both the winning landing pages offer their visitors with a website grader tool by asking them to fill in just two fields – their URL of the website they want to audit and their email id. That’s minimalism at its best.

 

The aim is to close the deal right away by giving the visitors immediate access without too much hassle or asking them to spend too much time. When gratification is instant, and just a button away, visitors are a lot more likely to give you what you are asking for so that they can get something valuable quickly in return.

 

4. All of it is Free


Now that’s a clincher. When there are so many benefits to be had, and all of them without paying a dime, who is not going to want to use it? And that’s how HubSpot and Neil Patel have been able to get such a large volume of leads for their website grader tools – accepting their offer does not cost the visitor anything.

 

When you can educate, inform or entertain someone free of cost, with the only investment being their email id, a lot of people will be happy to click that subscription, download or register button.


Conclusion

 

Are you worrying about how would you get this seo audit tool on to your website?

 

RoboAuditor is an embeddable white label seo audit tool which is helping thousands of agencies convert the website visitors into leads.  Just put few lines of code on your website and its up and running 🙂


Roboauditor Working

 

The next time you are designing a landing page, try these techniques to create a high-converting landing page and amplify your lead generation efforts. Create a compelling offer, personalize it, make it simple by asking for a few details as possible and give it to the visitors free of cost.

What are other tactics have you employed in designing your most successful landing pages?

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Global Seo, SEO

Last August, Google announced a medic update that had an unfavorable impact on the rankings of health and medical websites.


Google, by its own admission, had revealed that it makes constant changes to its algorithms to make the search results more relevant to the user.


It means even if your website is optimized for the search engine, you still have to pay attention to the health of your website to keep the ranking consistent.


An in-depth analysis of the website is crucial. It tells you where your website lags and indicates the things you need to fix to keep it optimized.


And it’s not something that you can do once in a while or after your website is live. It’s a continuous journey. As Jill Whalen, one of the early pioneers of Search Engine Optimization (SEO) said, “Good SEO work only gets better over time.

How to do an in-depth website analysis?


There are three major components that you must check while analyzing your website.

On-page SEO: Moz defines On-page SEO as both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals. This essentially means that you have greater control over your website. When you do an on-page audit, here are a few things that you must check and fix:

  • Do all your web pages have unique titles and meta descriptions? And are they within the specified size?
  • Have you added H1 (main title), H2 (main headings), etc. for the text on all your pages?
  • Is the copy on your website updated, non-plagiarized? Are there any pages that have duplicate content?
  • Are your images optimized for SEO? Have you added alt tags to it? Do you require a content delivery network (CDN) if you are using many images on your page?
  • Do you have any broken links on your website?

Off-page SEO: Moz defines off-page SEO as actions taken outside your website to impact your rankings within search engine result pages. Google pays a lot of attention to the trustworthiness and authority of a website. So, if a reliable, third-party website promotes your website, it has a chance to be ranked high by Google. To ensure that your off-page SEO is as effective as on-page SEO, check for the following:

  • Which of the incoming links that link to your website are trusted domains?
  • Are these domains unique?
  • Are there any suspicious incoming links linking to your website?

You may not have control over the third-party websites. However, by auditing your off-page SEO, you will be able to remove the bad backlinks and improve the SEO of your website.

Technical SEO: SEO has moved beyond keyword stuffing and traditional SEO parameters. Today, Google gives equal importance to technical SEO as on-page and off-page SEO. As Google focuses on delivering a good user experience to website visitors, technical SEO is a crucial element for page ranking. It ensures that search engines can access and index your pages without any hassles. Here are a few things that you must audit when you check for technical SEO.

 

  • Is your robots.txt file optimized for indexing?
  • Have you set the canonical URL for all the webpages?
  • Have you optimized your XML Sitemap?
  • Is your URL secure?
  • Are your webpages loading within 3 seconds?
  • Are your CSS and HTML minified?
  • Is your website optimized for different screens and devices?

Confused about the terms used above? We have simplified it for you.

Manual vs. SEO Audit Tool


There are two ways to do the audits; you can either do it manually or use an SEO audit tool to do it. If you ask us, we would recommend you to use an SEO audit tool to check for the flaws in your website. SEO audit tools will not just save your time, but will also give you accurate results that will leave minimal scope for errors. It will provide you with a detailed report within minutes.

How Can Digital Marketing Agencies Use White Label SEO Tool to Generate Leads?

SEO audit tools are useful in auditing your own website. However, as a digital marketing agency, we would recommend you to offer website audits as a service to keep your visitors on your website. It is one of the best ways to convert visitors into leads. Now, if you are wondering about the cost that you may have to incur in developing the audit tool, relax! White label SEO audit tools can help you audit websites without spending time and money on hiring a team or developing a tool. It does all the background work and sends the website analysis report to your client with your logo on it.

 

However, choosing the right white label SEO tool can be a challenge. There are various SEO audit tools such as RoboAuditor, WooRank, and Moz that can help you with website analysis. It is, therefore, important to do a competitive analysis to choose the right one. From the parameters that it checks, to the support the tool offers in the lead nurturing process, check everything thoroughly before investing.

 

At Growth Robotics, we offer a 14-day trial to companies to try RoboAuditor for free. The white label SEO audit tool is so efficient, that one of our clients ZNetLive was able to generate 50+ leads in just two days!

 

If you want to offer an in-depth website analysis to your website visitors, contact us, we will help you get started.


1

Lead Generation, SEO

As customers shift from offline to online, companies have realized that if they want to sustain, digital is the road ahead.


They have come to realize that having an omnichannel presence is the only way to grow their business.


With companies going digital, the demand for digital marketing agencies has also grown exponentially. They are constantly on a lookout for someone who can help them to build their digital presence successfully.


An article by Reuters revealed that global spending on digital marketing is now close to $100 billion, which indicates that the companies are willing to spend money to create their presence online.


However, as the demand for digital marketing agencies soars, the competition among the agencies have also increased.


Here’s a small exercise you can do to understand the level of competition in the digital marketing industry. Do a google search to find the digital marketing agencies in your city.



If you notice, many digital marketing agencies are vying for the customer’s attention. And this is just the first page of the search results. There are plenty more waiting for attention on the second page. If you observe, you will find most of them claiming to be the ‘Top’ or the ‘Best’ digital marketing agency in the city.

While the customer may clearly find themselves lost and confused, it will also be a challenge for you to break through the clutter and gain the attention of the customer.

 

This is where you need to think of innovative ways to generate leads for your agency.

 

In this blog, we are going to discuss five strategies that you can follow to generate leads.


5 Most Effective Lead Generation Strategies for Digital Agencies


1. Blogs

Blogging is one of the integral parts of a digital marketing strategy for companies. While the aim of writing blogs is to provide unbiased and helpful information to build trust with the prospect, the primary objective of writing blogs is to traffic to the website. Let’s assume; you are looking for information on SEO tactics in 2019, here are a few blogs that you will find on the top of the page.

seo tactics 2019

Once the customer goes to your website to read the blog, you may prod them to follow you on social media or subscribe to your newsletter, so you can move them down the marketing funnel using inbound methodology. According to HubSpot, blogging is one of the most efficient ways to generate traffic to the website.

Pros:


  • It is cost-effective; you don’t have to invest a lot of money to generate blogs.
  • Helps in building trust and convert the traffic into leads.
  • Helps in establishing you as a thought leader in the industry.

Cons:


  • You have to spend a considerable amount of time in understanding the pain points of the customer, the keywords that they use to search for information and write a comprehensive blog using those keywords.
  • Blogging will not yield immediate results. It will take a minimum of 8-9 months to start showing results. However, it will help in building a long-term relationship with the customer.
  • You need to dedicate time and resources to blogging as a lack of strategy and consistency could affect your lead generation strategy. Continuity is the key.

2. Gated Content

Gated content is a type of content for which the prospect will have to fill a form with details such as name, e-mail ID, company name, etc. to get access to the content. Gated content can be in any form – Ebooks, White papers, premium research articles, etc. They are called the foundation of inbound methodology and are an effective way to generate leads.

Pros:

 

  • Helps in generating high-intent leads, as only those who are keen on receiving the information will be willing to fill the form.
  • Helps in segmenting the audience and sending them relevant content according to the information filled in the form.
  • Increases your brand value as people will value the in-depth knowledge shared by you.

Cons:


  • It may not help you to improve your SEO results as the Google bots may not be able to index it.

  • If your objective is to increase your reach through content, then gated content may not be the right strategy as the reach is limited and many few may want to avoid filling the form to access the content.

3. Email Marketing

You may have heard people say that email marketing dead and that social media is a better alternative. However, this data from Optinmonster might change your perspective.

optimonster

The study further reveals that 66% of the consumers make a purchase based on email message as compared to 26% for social media. Thus, it’s safe to say that email marketing is still relevant and will continue to generate leads if used the right way. You have to remember to segment your subscriber list according to the customer journey they belong to and send a personalized message to make the email relevant to the user.

Pros:

 

  • The biggest advantage of email marketing is the ROI it generates. For every $1 spent, you can generate $40 through emails as compared to banner ads that make $2.
  • It is cost-effective, and since the recipient gives you their email ID voluntarily, they might not find your emails to be intrusive unless you go overboard with your promotional messages. By giving an unsubscribe option, you can develop deeper trust with the recipient.
  • Email marketing allows you to segment your list and send personalized messages to them. According to campaign monitor, even a personalized subject line can lead to a 26% increase in the open rates.
  • You can do an in-depth analysis to know how your email marketing campaign is performing.

ROI Main

Cons:


  • Your emails may get lost in the clutter as your recipient might receive many emails from other companies too. So, even if you spend time writing and designing the best email, it may not always yield you the best results.
  • Sometimes your email might go into the spam folder or in the promotional tab, due to which, you might lose out on a few valuable leads.

4. Paid Advertising

While blogs, SEO, and gated content might help you generate high-quality leads, they might not get you immediate results. If you aim to generate quick and targeted leads, then you can begin with paid advertising. Paid advertising includes Google Ads, Facebook Ads, and Google Display Ads.

Pros:

  • As paid advertising gives you a choice to segment your audience, you can target the right audience and generate high-qualified leads.
  • Not sure about the right keywords to be used on your website? Don’t worry! Paid advertising will help you to zero in on the relevant keywords that will generate traffic on the website.
  • You can control your campaign by pausing or editing it.

Cons:


  • It can get expensive and may even lead to failure if not done the right way.
  • They may look sales-oriented and cold-pitched and may not help in building trust in the prospects as compared to inbound methods such as blogs and gated content.

5. SEO Audits

As we discussed earlier, to break the clutter, you have to show your value to the prospect to generate quality leads. Neil Patel and HubSpot used SEO audit as a way to generate traffic to their website and eventually convert it into leads. As more and more companies are getting aware of the importance of optimizing their website for search engines, offering Technical SEO audits will help you to differentiate yourself from the other me-too agencies.

Pros:

 

  • Helps you to show your potential at the very beginning. By showing the flaws in a website through SEO audits, you will be able to develop a trustworthy relationship with the prospect at the beginning itself.
  • Helps you save time on creating blogs and ebooks as most people look for a solution to their problem first and may find website auditing more useful.
  • Helps in saving money on expensive marketing strategies such as paid advertising and is quicker than other strategies such as Ebooks and blogs.
  • Easier to receive email IDs from the prospects as it is a prerequisite to receive the SEO audit report.

Cons:

  • It can be time-consuming if the audits are done manually.
  • Manual audits can also be error-prone.
  • Developing a tool for SEO audit can be expensive and would require a team of experts to develop it, which can lead to unnecessary overhead expenses.

If you are wondering how to do SEO audits without developing a tool from scratch, we have a solution just for you!

RoboAuditor – a White Label SEO Tool To Generate Leads Like HubSpot and Neil Patel


You don’t have to do the SEO audits manually nor do you have to bear overhead expenses to recruit experts to build a tool. You can simply use RoboAuditor, a white label SEO tool to conduct website audits for your prospects and generate leads. A White Label SEO Audit Tool such as RoboAuditor offers you several benefits such as:

  • The SEO audit report will be created within a few minutes and will be completely white labeled, carrying your companý’s logo.

  • Enables you to integrate the tool with your CRM and other marketing automation tools such as Zapier, MailChimp, and Salesforce, making it easier for you to push the prospect down the marketing funnel.

  • Can be installed easily with just a code embedded on your website, so there is no dependency on the IT team to install it.

  • Stays abreast with the latest SEO trends, ensuring that the audit report is error-free and relevant to the present times.

RoboAuditor Working

How a Digital Marketing Agency Used this Strategy to Generate 2X More Leads


Fractional CMO, a digital marketing agency used RoboAuditor to audit websites in parallel with their other lead generation activities such as writing Ebooks and blogs. It helped them to increase their leads by 400% and reduce their CPL by 75%.


If you want to give RoboAuditor a try, sign up for a free 14-day trial. We are sure, you will generate traffic and more leads within a few days, just like our client ZnetLive that generated 50+ leads within two days of using RoboAuditor!

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Global Seo, Lead Generation, SEO
We are about to move into the third decade of this century soon and one of the exciting things for businesses is that they have access to technology like never before. It aids them in their day-to-day operations, helps them deliver their best to clients and decides their future for them. And yet, the world for marketing agencies and digital marketing consultants is not without its challenges.

In the Marketing Agency Growth Survey 2018 report from HubSpot, 60% of the respondents stated that finding new clients is the biggest problem they encounter in growing their agencies. When asked what would they ideally like to invest in, in the coming year, 72% said that they would choose to fund lead generation initiatives.



Clearly, lead generation is the topmost priority for businesses. When devising lead generation strategies, there are three critical factors you must bear in mind.

  • The cost per lead (CPL) should be low
  • The offer you provide must be unique and personalized for every visitor
  • The effort to make the offer visible and actionable, should not be high

Among the many tactics, you can deploy to build a robust pipeline of leads, having your website perform at an optimum level is one of the must-haves. In this article we explore how, using a website grader, you can improve the SEO of your website, have it rank higher during searches and convert visitors into leads.

Working with a Website Grader

Website grader is an intelligent tool which provides a detailed audit of any given website. It ranks the website against key metrics including performance, mobile responsiveness, SEO and security. HubSpot has built Website Grader to aid its lead generation strategies. Another popular and highly effective website grader is RoboAuditor, a white label product that can be embedded into any agency’s website with a few simple steps.

RoboAuditor Working


A website’s popularity is not just about hosting valuable content and attracting the attention of the audience with creative design. It also needs to perform superior technically and a
website grader allows you to do just that. By using it to audit your site, you can then make improvements to get scored high by search engine algorithms and gain greater visibility during online searches. In other words, a website grader allows you to evaluate where your website is strong and what areas need improvement.


The proof that website graders really do affect lead generation lies in the numbers; HubSpot has generated millions of leads for agencies that use it. RoboAuditor has generated over 60,000 leads for more than 2,000 agencies across the world in the last 8 months alone.



Comparing a website grader with other lead generation tactics

There are a number of ways to convert visitors into leads. Ebooks, contact us forms, popup forms, and the website grader are the most effective ways of engaging with the audience.

Ebooks:  According to a HubSpot study, the popularity of the e-book is going down at a very tremendous pace across all demographics. This lead generation strategy was great till a few years back but not anymore

Cons:

  • Time is taken to publish a well-researched e-book: 90 Days
  • Cost to publish an ebook: $3000
  • Time taken to read complete e-book is very long. People now want microcontent.
  • Conversion is just between 1% to 2% and not more


ebooks-and-whitepapers-growthrobotics.com

Contact us forms: This is a must and is there on every website. Do you find it different anywhere? The conversion rate of a typical contact us form is < 1%. The contact us forms are not meant to generate Top of the Funnel leads.   


Popup forms: The increase in the popup blockers popularity and the strict guidelines by google clearly states that popup forms are annoying the website visitors.  They are not personalized and disturbs the visitor if he is looking for something important. With GDPR and the Push Notification popups already on your website, i am sure you too agree that it is annoying to have other one welcoming your website visitors.

popup box logo

Website grader: This is one of the best prospecting tool for a website and every website should have it. RoboAuditor is an embeddable, White Label SEO Audit Tool.

Pros:

  • RoboAuditor takes only 2 minutes for installation. Just paste 3 lines of code and it’s done.
  • Completely white label i.e. you will have your own branding on the report.
  • Move every lead directly to your lead management or email marketing systems with the one click integration options
  • RoboAuditor Browser extension helps your business development team to strike a conversation with the prospects instantly.

Conclusion

Digital agency websites need regular maintenance and improvements to allow their businesses to remain on top of their game. Rather than going in for a redesign of the entire site every few years, it makes more sense to keep analyzing the technical aspects of the website on an ongoing basis so that you can survive in the midst of the competition, keep pace with the technological changes and thrive in your industry.


To get a better sense of how a website grader works, and how it can really help fine-tune your website, positively impacting your lead generation efforts, sign up for the free 14-day trial of RoboAuditor, without sharing any credit card details, now.


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Global Seo, SEO, SEO Firm

People may not have a landline number at home these days, but everyone has an email id. Businesses do. Individuals do. Even universities and government agencies rely on email addresses to foster communication. Email subscription started gaining popularity in the 90s but even today, it remains one of the prime channels used by marketers to build brand awareness and maintain brand recall.

 

“Active email accounts are expected to hit 5.6 billion by 2019”  – Statista – 2018

 

Growing the list of your email subscribers systematically can help you maintain a loyal following, drive traffic organically to your website and increase the likelihood of product purchases.

5 Ways to Double Your Email Subscriptions

  1. Create a compelling offer

Static forms like ‘subscribe to the newsletter’ are too commonplace. Expecting such forms to work is probably going to end in disappointment as statistics show that submission of such forms is less than 3%. With the amount of effort and resources you expend in creating content, this is hardly the kind of result you want.

 

Instead, if you create a compelling offer, you will give the visitors an incentive to signup by providing them with something to enjoy immediately. This could be exclusive access to content, a discount offer or even a free ebook.

 

Make use of smart tools like RoboAuditor that have creative designs and layout you can choose from to personalize a signup form, enticing visitors to make use of a compelling offer. RoboAuditor works with the aim of generating more leads for your business by conducting a comprehensive SEO audit of your website and integrating with popular platforms like MailChimp, WordPress, and HubSpot.

Email List

  1. Reduce the friction to subscribe

Make it easy and simple for visitors to leave their email addresses. A form with too many questions to be answered can feel like an inspection of sorts and nobody likes the paperwork. Chances are the visitor will get turned off and decide to move on.

 

Signup forms must be simple and unobtrusive. The position of the form should not jar the actual scrolling or reading experience of the website. Experiment with different layouts, and elements.

 

Test different types of signup forms, from pop-up ones to buttons embedded within blog posts, to assess which ones are more likely to convert generic visitors to email subscribers. Keep the number of clicks that the user has to go through to get your offer to a minimum.

 

You may want to consider setting up a double opt-in form to weed out spammers or bots. Also, pay particular attention to CTA buttons which can have text varying from the usual ‘sign me up’ to more action-oriented ones like ‘get my 15% off’ or ‘get job alerts now’.


  1. Engage with new subscribers immediately

When someone has opted in to receive your content, you are still on top of their mind. This an opportunity for you to seal the deal even more strongly and yet, this is something not many marketers take advantage of.

 

You don’t have to wait for new email subscribers to begin engaging with your content only when you send out your next scheduled newsletter or email which could be days, even weeks away. Instead, what you can do is, send out a thank-you email or even another offer as soon as someone as subscribed to your mailing list.

 

Email platforms like MailChimp allow you to set up such emails which are sent to new subscribers automatically as soon as their email addresses are updated into the system. You can even get creative and offer additional content by getting your email subscribers to like your Facebook page or share it with another friend to unlock the new offer.

  1. Show signup options everywhere

Intuitively, you would think that the website is the only place for a signup form but this disregards the fact that not all your audiences are going to be frequenting your website directly and instead, you may have to direct them there. Make use of both, your blog posts and social media posts, to drive people to landing pages or newsletter signup forms.

 

You can even combine your forms with social proof to add weight to the value of the content. For instance, you can tout the fact that the visitor can join 30,000 other email subscribers on their weight loss journey and become a part of a large community who have been working towards solving just the same pain points as the visitor.

  1. Encourage sharing

Getting people to refer you and your content to others is extremely powerful. We tend to have greater faith in the recommendation of our family, friends and even influencers as compared to when the business tell us that what they are offering is helpful. Get your existing subscribers to share your newsletters or emails within their network and build your email subscriptions. This is also a great way for you to find like-minded prospects.

Do It Now

You will have to experiment with different layouts, CTAs and offers to see what maximizes email subscriptions. The key tactics or the basics still remain the same – offering valuable content, making it easier to signup and adding social proof – will generate not only a greater number of email subscriptions but also increase the engagement of the subscribers with your content and generate a loyal following.

 

RoboAuditor generates at least 4X more email subscribers Vs the Static Email subscription forms.


RoboAuditor

What email subscription methods have you tried in the past? What has and hasn’t worked for you?

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Global Seo, SEO, SEO Audit, SEO Firm, Website SEO

Until a few years ago, attracting traffic to the website was quite simple. You found high volume keywords for SEO, wrote content around it, promoted it on social media, grew your followers and subscribers, earned links, and used ad platforms to drive conversions.


However, the trend seems to have changed now.


In his presentation titled ‘The Next Era of Web Marketing: 2019 and beyond’, Rand Fishkin spoke the uncomfortable truth. He announced that the 2009-2016 ‘Inbound Marketing’ playbook has failed to generate the results that marketers were used to seeing until 3-4 years ago.

inbound marketing playbook
                                                                                   Source: LinkedIn SlideShare


Why is it happening?


Let’s focus on the two primary platforms that marketers rely upon for generating leads and growing business.

1. Social media platforms

For a long time, marketers relied upon Facebook to market their business. After all, the reach was good, and marketers did not have to spend a lot of money on marketing. Most of the traffic to the pages were organic. However, last year, Facebook announced the change in algorithms to make the platform less ad-driven. “I’m changing the goal I give our product teams from focusing on helping you find relevant content to helping you have more meaningful social interactions,” said Mark Zuckerberg when he announced the algorithm change. The change killed the organic reach. The organic reach to the business page had almost diminished to zero from 28% in 2011 to 0.5% in 2017.


Outbound Traffic
                                                                Source: LinkedIn SlideShare


2. Google Search


For a long time, marketers concentrated on strengthening their SEO and investing in Google AdWords to generate traffic to the website. However, for the first time last year, Google sent less organic traffic to the website by answering the questions themselves. Google is shifting from being a search engine that directs traffic elsewhere to the one that answers all the questions within the search results itself.

best seo practises

With so many changes happening in the algorithms across different platforms, marketers have to think of ways to generate website traffic and convert them into subscribers. Also, it’s important to build a strong lead magnet


Marketers must stick to the basics.


What does that mean?

Rand Fishkin advises marketers to make their website and email list the center of all digital campaigns. 100 true fans are better than 100,000 visits, he says.

digital campaign

Source: LinkedIn SlideShare



How do you get your fans?


1. Focus on generating visitors to your website


Generating visitors to your website can be a challenge especially when the organic reach is limited. How will you make people aware of what you do if they do not visit your website? There’s a simple solution to it. Focus on addressing their pain point first.


For example, if you are the owner of a digital marketing agency, you know that optimizing the website for the search engine is their primary concern for every business. You can address this problem by giving your prospective customers a reason to visit to your website and giving them an option to get a detailed SEO audit for FREE.


That’s how Hubspot and Neil Patel generated traffic to their website earlier. While HubSpot’s Website Grader is now a separate tool, Neil Patel’s SEO analyzer is still a part of his popular website.


Recently, Fractional CMO, a digital marketing agency did a similar thing to differentiate themselves from the other players of the industry. Instead of talking about themselves or their services, they gave the visitors the option to self-assess their website for free.


By adding a White Label SEO Audit Tool, Fractional CMO was able to increase its leads by 400% and save their time on creating lead generating assets such as blogs and ebooks.

Digital Marketing Agency

Once you show your value to the visitor, they will be compelled to revisit your website and engage with you further. That’s how great websites like Canva and HubSpot do. They show you the value of their offerings on your first visit, engage with you further to build your trust, and eventually make you their fan. It’s the best way to find high intent prospects and get referrals without spending too much money and efforts on generating leads.


2. Build your email list


The second suggestion by Rand Fishkin is to build the subscriber list, or in other words, the email list. Email marketing completed 40 years recently, and though people believe it to be dead, the fact is it is still relevant.


According to Statista, there are over 3.7 billion email users currently, which is set to grow to 4.3 billion users in 2022. Emails are the best way to build trust with your prospects and customers as it is a direct communication from you.


By developing an email list, you can engage with your prospects in a more personalized way. From sending them weekly curated content to offering special discounts, you can offer a lot of value to them and show them the benefit of engaging with you.


The challenge though is to get people to share their email IDs. There are several ways in which you can build an email list.


Some of them are age old techniques like: you ask your blog readers to subscribe with their email IDs to receive future content from you and some are time taking and expensive ones like: create gated content such as ebooks and whitepapers, which can be accessed only after the personal details are shared.


However, most people are wary of sharing their email IDs to avoid receiving unsolicited emails from companies. If you want your visitors to share their email ID voluntarily, you need to build trust with them. And that’s only possible when they see value in what you offer.


Let’s go back to Fractional CMO’s case study. Fractional CMO gave the visitors an option to audit their website for free. To receive the website audit report, the visitor had to enter their website’s URL and the email ID.



That’s how Fractional CMO built their email list and later converted them through lead nurturing.


So, find a ‘Do It Yourself’ kind of a tool that will not just keep your prospects on your website for a longer time, but also prompt to share their email ID voluntarily.


How to begin with the process of retaining visitors on your platform?


What value your website visitors will get if they come to your website? For ex: If you run a digital marketing agency, an seo audit makes a perfect sense.


However, if you want to generate leads like Neil Patel and HubSpot, you can begin with a white label SEO tool. RoboAuditor is a white label SEO tool will allow your visitors to audit their website for free and get the report of its performance on their email ID within minutes. It’s that simple!



Some of the best features of RoboAuditor


  • The SEO audit report should is white labeled in the real sense, i.e., the report has your logo and not that of the tool provider but of your business.


  • Ability to integrate and send the leads in real time to the right marketing or CRM systems like HubSpot, MailChimp, Salesforce, etc.


  • RoboAudito gives a detailed SEO report with more than 70 parameters covered. It is one of the few reports where the exact line of code or image is also shown up in the report.

  • Most importantly, the tool should be user-friendly. It should not need a specialized team to install it. It should be easy for anyone to install. Tools such as RoboAuditor are easy to install. You just have to embed code on the website, and your audit tool is ready for use!

  • Able to show the Technical SEO audit report in any language you wish too. Yes, You can show RoboAuditor SEO Audit report in more than 6500+ languages.


RoboAuditor Working

If you want to give RoboAuditor a try, sign up for a free trial. We are sure; you will not be disappointed with the results.


These two tips will help you get started with forming a fan base. Once your fan base is built, it will be easier for you to generate more traffic and leads for your business without having to rely on social media and other platforms that can become unpredictable with the change in algorithms.

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Global Seo, SEO, SEO Audit, SEO Audit Checklist, SEO Firm
You must have read about how sending an audit report of the prospect’s website while writing a cold email pitch to them can increase your chances of conversion.

It’s true; a website audit report can be a great icebreaker between you and the prospect. It shows the amount of research and the level of commitment you have towards the prospect’s company.

However, all those efforts could go in vain if the report does not carry your logo and instead carries the logo of the SEO tool you used to audit the website. The prospect would not be able to distinguish between your agency and the SEO tool that you used.

That’s where a white label SEO audit tool comes to your rescue. 
 
What is a white label SEO audit tool?
 
The white label SEO audit tools are similar to the free SEO tools you find on the internet, except they are more comprehensive, sophisticated, secure, and most importantly, anonymous.

Let’s explore these features in detail.

1. More Comprehensive

Your prospect would want to know everything that’s wrong with their website before engaging with you. A preview of the report would not likely help them make a decision. White label SEO tools offer a comprehensive report on the health of the website. It covers everything right from on-page SEO to technical SEO parameters.

Free SEO audit tools, on the other hand, include just the basic parameters, which the prospect might already be aware of.

2. More Sophistication

So, you have sent your prospect the audit report. What’s next? What if the prospect considers the report but does not respond to you? How are you going to push them further down the funnel? The role of a free SEO audit tool ends at generating the SEO report. A few white label SEO tools help you further until the conversion process is completed.

RoboAuditor, for example, offers integration with tools such as MailChimp, HubSpot, Zapier, etc. to make it easier for digital marketers to push the leads further into the funnel. They also support more than 6500 languages. If you plan to target prospects from other countries, a customized report in a particular language can give you an edge over your competitors.

3. More secure

At a time when companies are conscious about how their data is used, a report with a third-party branding might not go well with your prospect. You also don’t know how those free tools use your prospect’s data.

With White Label SEO Audit Tool, you will have more control over the data. You will also be able to instil faith in your prospect by stating that their data is secure and will not be sold or used in the wrong way.

4. Carries your branding

White label SEO tools are developed by another company, but their identity can be masked by adding your logo on the top of the report. It is a win-win situation for both you and the prospect.

You can save cost on developing a tool from scratch and time on analyzing and generating SEO reports manually, and your prospect can get an understanding of the gaps they need to fill to improve the website.

What to look for while choosing a white label SEO audit tool?

Does it help in generating leads?

The primary purpose of auditing a website is to generate leads. If the white label SEO audit tool does not help in generating leads, you may want to look for a tool that enables you to do that. Check if it offers integration with other tools that will aid you in your lead nurturing process.

Does it audit all the SEO parameters?

Check if your white label audit tool analyzes all the SEO parameters in the website. As we mentioned above, your prospect would want to know the health of their website in detail. If your tool offers just a preview or skips auditing some of the important parameters, it might not be worth the investment.

Opt for a tool that checks for all the parameters. Compare the best available white label SEO audit tools before making a decision.

Does it comply with the EU-US Privacy Shield Framework?

The SEO audit tool will be capturing the data of your prospect’s website. Before you add a disclaimer on your website stating that you will safeguard the data of the user, ensure that your white label SEO audit tool complies to it. Growth Robotics, for example, has clearly mentioned how it will process the data of the customer.

Is it easy to install?

The purpose of having a white label SEO tool is to save cost and money on building a tool of your own. So, if you need a team to install the white label SEO tool, it might not be a feasible investment for you. Look for a white label SEO tool that is not dependent on an IT team for installation. RoboAuditor, for example, is so simple to add on your website, that even a non-technical user would be able to do it.
SEO Audit tool Work
White label SEO audit may require you to make a small investment of as low as $10 per month, but the results that you will derive from it is amazing. Our clients such as Fractional CMO and ZNetLive have managed to increase their leads with the help of white label SEO audit tool.
Thinking of giving it a try? You can begin with a 14-day Free Trial of RoboAuditor and see the results for yourself before subscribing to it.
0

SEO, SEO Audit

Do you know?

 

According to a report by Forrester, digital marketing will grow at a CAGR of 9% by 2023 with companies spending over $146 billion on it.

 

So the businesses are realizing that if they have to improve the top line and the bottom line, they have to go where their target audience is.

 

With more than 55.1% of the world’s population having access to the internet, it’s clear that no matter which industry a company belongs to or what they offer to their customers, having a digital presence is a must.

 

Now merely having a website will not help. If companies want to grow their business, they have to invest your time, money, and resources into marketing their offerings.

 

The good part about digital marketing is that it gives companies an opportunity to explore multiple channels such as social media, digital paid advertising, SEO, videos, and much more. However, all these efforts will be effective only if they have the right experts to do it.

 

That’s why most companies prefer to outsource their marketing operations to digital marketing agencies.

 

A digital marketing agency has the right mix of experts such as website developers, graphic designers, SEO experts, campaign managers, content writers, etc. that helps companies to achieve their marketing goals.

 

However, with so many agencies mushrooming every passing day and with each of them claiming to be one of the best agencies in the market, companies can have a tough time choosing the right one.

 

Here’s where you can make a difference.

 

In the world of ‘me too’ digital agencies that talk about the services they offer without providing any substantial evidence, you can create a difference by showing them the value you can offer them.

 

And you don’t have to do multiple things to create a difference.

 

There’s just one thing that you need to do.

 

Offer a solution to a problem when they visit your website even without interacting with you!

visit your website

Yes, it is possible. This is a similar strategy even the big marketing mavericks like HubSpot, Moz & Neil Patel have adopted.

 

Let’s assume you are a customer who wants to increase the traffic of the website. You are looking for a digital marketing agency that can help you with it.

 

There are two agencies you find interesting – one that has an amazing website with good eBooks and blogs and another that along with ebooks, blogs give you an option to audit your own website for FREE to find out the reasons for why your website is not getting traffic. Which one would you choose to engage with?

 

If I were the customer looking for a solution, I would have chosen the second website.

 

Why? It’s simple. The website gave me the first step of the solution – it shows me my problem.

 

With the help of the website audit tool, I could identify the areas that require immediate attention and fixing.

 

Of course, eBooks and blogs help in establishing you as an expert in the field. But when a prospect visits your website, they want a quick solution for their problem. By showing your prospect where the fault lies and what they can do to fix it, you would be able to gain a brownie point. Most likely the client would prefer to give you the task of fixing their SEO because you are aware of the problem and know what to do to make the website rank better.

 

A similar approach was used by Fractional CMO, a HubSpot Silver Partner agency based out of the United States. Apart from their ongoing activity of writing eBooks and blogs, they added an option on their homepage inviting visitors to audit their website for free.

 

Digital Marketing Agency

The website audit tool helped them to reduce their marketing costs by 75% and increased their leads by 400%.

 

Aah!! I am not a developer or do not have a tech team to develop these interesting tools !!

 

If that question occurred in your mind, don’t worry! You can generate leads like Fractional CMO at just a fraction of the cost.

 

The good news is you don’t have to spend a lot of money in developing a tool.

 

There are some white label SEO audit tools like Growth Robotics who will offer you a readymade tool for immediate use.

 

lead-generation-methods-6

 

Introducing RoboAuditor

 

Just embed a few lines of code on your website and robot auditor is all yours:). Any visitor can audit their website using the tool, the report will be generated by RoboAuditor will carry your branding.

Some more advantages of RoboAuditor

  1. The cost of lead generation is 75% less than that of ebooks & white papers. It takes only a few minutes to bring it up and running.
  1. You will also be able to establish yourself as an expert who understands the problem of the customer well – an advantage that will help you score better than your competitors. Biggies like HubSpot, Neil Patel & Moz do the same.
  1. You can offer services and open an extra stream of earning revenue. So, if you specialize in paid advertising or content writing, you can use SEO audits as an additional offering that can complement your existing offerings.

SEO audit Tool Working

 

Take a free trial today. You don’t even need a credit card to sign up. You just have to sign up and try the tool; you can pay once you are satisfied with the results delivered.

RoboAuditor is an Embeddable SEO Audit tool which generates 4X more leads with the traffic you already have.

0

SEO, SEO Audit

SEO has evolved since the time it officially started in 1997.


It has come a long way from keyword stuffing to offering relevant content and online customer experience to the users.

According to SmartInsights, over 6,586,013,574 searches are done in a day worldwide, which makes SEO the top priority for marketers. Search Engine People states that SEO leads have a close rate of 14.6% as compared to 1.7% of outbound leads.

Companies have come to realize that having a website alone will not help if it is not optimized.

They are now willing to spend money on it. Media analysts at Borrell predict that the total spending on SEO will reach $80 billion annually by 2020.


As a Digital Marketer, this is an opportunity you should not miss

SEO will continue to be the priority of companies for a few more years. In fact, with the evolution of voice search and mobile-first indexing, it’s only going to get more competitive and challenging.


Considering that it’s a long-term strategy that takes months or even a year to show results, companies would prefer to outsource it to digital marketing agencies.


There are thousands of digital marketing agencies waiting to grab the attention of the companies.


It is therefore important to be a differentiator.



Build trust by showing them the shortcomings

white label seo audit tool 1

Most digital marketing agencies promise to optimize websites but never reveals how they will do it.


You can differentiate your offering by showing the shortcomings of the website to the prospect.


This helps in establishing trust as it gives the prospect a broad idea of what their website lacks and how it can be addressed.


You can offer to audit the website for optimization and give them an in-depth report on its performance.


And you don’t even have to do it with the readymade audit tools available on the internet. Those reports are neither in-depth nor can the branding of the report be customized.


That’s where white label SEO tool comes to your rescue.



Why should you invest in White Label Audit SEO Tool?


white label seo audit tool 2

Investment in a white label SEO audit tool is the best thing that you can do for your business.


Let’s look at some of the benefits that you can seek out of a white label SEO audit tool.


#1 – Saves time and cost

Developing a white label SEO audit tool right from scratch takes time. You also need a team of experts to develop the tool. With white label audit SEO tool, you can save on time and cost required to hire a team and develop the tool. You get a readymade tool for use. What’s more? Some of these tools are easy to use and also offer the option to add your own logo on the report that you generate. So, when your prospect sees the audit report, they essentially see a report from your agency.

#2 – Displays your expertise in SEO


Companies prefer to work with agencies that have strong expertise in the field of SEO. White label SEO audit report acts as proof of your expertise in SEO and can help you to establish trust with your prospect. You can even direct the questions you receive from your prospects about the report to your white label SEO partner. A good partner should be able to help you address them.

#3 – Increases leads by 4x

Do you know what’s common between Neil Patel and HubSpot? Both used SEO audit tool to attract traffic to their website and generate leads. If you have been spending time and efforts in writing blogs and gated content to generate leads, you can consider using white label SEO parallelly to generate leads. One of our clients, Fractional CMO, was spending a lot of time and efforts in writing eBooks and blogs as a means to generate leads. They embedded RoboAuditor, a white label SEO audit code on their website and found a 400% increase in leads.



While white label SEO audit tool is the best investment for your agency, it’s important to select the right tool to avoid burning your fingers.

Here are a few things that you must ask a white label SEO tool provider before selecting:



  • Expertise in their understanding of SEO: Check if the tool provider has a good understanding of SEO practices. Google changes its algorithms frequently, while the SEO landscape is evolving at a rapid pace. Your tool provider should be aware of the changes and offer updates keeping the changing trends in mind.

    • User-friendliness: The purpose of having a white label SEO tool is to avoid investing in a team of developers and testers to build a tool. If the tool requires you to know to code, it might not be useful to you. Find a tool that can be installed by anyone in simple steps. RoboAuditor, for example, can be easily embedded by just copy, paste the code to your website. You don’t have to learn programming to do it.

  • User-friendliness: The purpose of having a white label SEO tool is to avoid investing in a team of developers and testers to build a tool. If the tool requires you to know to code, it might not be useful to you. Find a tool that can be installed by anyone in simple steps. RoboAuditor, for example, can be easily embedded by just copy, paste the code to your website. You don’t have to learn programming to do it.


white label seo audit tool 4

Excited to give white label SEO tool a shot? Try RoboAuditor free of cost for 14 days and see your agency grow to new heights.

RoboAuditor is an Embeddable SEO Audit tool which generates 4X more leads with the traffic you already have.

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SEO, SEO Audit

There’s a lot you can offer your clients as a digital marketing agency.


You can develop websites, design logos, manage social media marketing, do email marketing, SEO, paid advertising, phew the list can just go on!


But if you think of it, every other agency offers similar service to their customers.


Everyone promises to create a digital presence for the customer or generate leads for them.


If you wish to cut through the clutter and create a differentiator, you have to find a secret ingredient that can bring you success.


That secret ingredient can be anything – an evergreen eBook that makes you a thought leader, or unique services or products that make you different from other agencies, basically, something that will compel people to come to you instead of your competitor.


Creating an evergreen eBook and blogs or coming up with unique products or services can frankly be time-consuming, especially, when you also have to focus on generating leads and serving your customers simultaneously.


That’s where white label SEO can help you.



How can white label SEO be the secret ingredient to success?

white label seo tool 9

Every company wants to rank high on the search engine page. But with Google updating its algorithms frequently, companies and marketers find it difficult to keep pace with the changes. Sometimes even a high ranked website sees a drop in the ranking due to algorithm updates. This makes SEO a mystery for many.


The winner is the one who is aware of changes and unravels the mystery to the companies.


That’s where you can be a differentiator.



White label SEO gives you an opportunity to establish yourself as an SEO expert.

right white label SEO tool
Here’s how it works.


  • You give an option to your prospect to audit their website for free by adding the audit tool available on your website.

    Website Audit report for free

  • You send the audit report to the prospect to the email ID they enter in the audit form, with detailed results on how they fare on each parameter such as responsiveness, page speed etc.


    white label seo tool 8


  • Once, you send the audit report, you can use that as an opportunity to do lead nurturing. For example, if you want to promote your website development services, you can send a carefully planned set of emails on the importance of having a user-friendly website and how you can create them for the customers.


  • Your leads start engaging with your emails and get converted into customers when they see value in doing business with you.



What’s the advantage of using white label SEO?


You save time and efforts taken to generate leads: As we mentioned earlier, eBooks and social media promotions are a good way to generate leads, so are cold emails. But that’s going to take time and efforts. Also, today’s customers like to see the results first before engaging with you (or before even opening your email).

An audit report will help your prospect get an idea about your ability and give you the opportunity to engage with them in a better way. That’s how marketing agencies such as 
Fractional CMO increase leads by 400%.


Offers room to provide new services:
You have to constantly innovate and offer new value-add services to your customers to remain a step ahead of your competition. With white label SEO, you can upsell or cross-sell new solutions to the customers and even offer a full suite of solutions to increase your ROI.

For example, if you are a website developer, you can do the website audit as a value-add and open room for new opportunities such as SEO services to optimize the website.


Saves cost on developing a tool:
One major benefit of using a white label SEO audit tool is you don’t have to spend money or build a team to develop the tool from scratch.

You can leave it to the experts to do it. Tools like RoboAuditor are easy to install. All you have to do is embed the code on your website and then leave it to the tool to automatically generate the results for you.



Tips to choose the right white label SEO tool

right white label SEO tool

  • The first thing that you must check for while selecting the tool is if it really is a white label tool. If the developer adds their logo in the audit report, then it cannot be called a white label tool in the true sense. RoboAuditor, for example, is a white label tool. The report is generated by them, but it will be sent to your prospect or customer with your company name and logo.

  • Check if the white label SEO tool offers integrations. For example, is the tool integrated with MailChimp to push leads directly or can it be used as a chrome extension plugin to audit any website? Your tool’s job does not end with just generating the report. It should also help you to nudge your customers down the funnel. RoboAuditor offers integration with Chrome, HubSpot, MailChimp etc, which makes it easy for agencies to track, nurture, and manage leads.

  • Check if the tool covers all the SEO parameters. Your white label SEO tool should offer a comprehensive SEO report of a website. It should check for all parameters such as page speed on mobile and desktop, IP canonicalization, page redirects, etc. We have attempted to do a comparison between RoBoAuditor and tools like WooRank and MozBar. You will find a list of SEO parameters in the comparison chart that will help you make an informed decision.

  • Most importantly, check if the white label SEO tool is easy to install. The idea of using a white label SEO tool is to save time on manual auditing and cost on hiring specialists to do the audits. If you require specialized people to install the tool, then it might not serve the main purpose of saving cost and time. RoboAuditor, for example, needs you to just copy and paste a code snippet into your site. You do not require programming knowledge to do it.


Want to explore white label SEO for your agency? Try 
RoboAuditor free of cost for 14 days and see your agency grow to new heights.

RoboAuditor is an Embeddable SEO Audit tool which generates 4X more leads with the traffic you already have.


0

SEO


Will SEO Trends and Techniques Relevant in 2019?

It’s a common question that most marketers and organizations ask.

The answer to it is a resounding Yes.

Search Engine Optimization (SEO) is not going anywhere soon. It will remain relevant in 2019, and you have to continue working on it to retain or improve your website’s search ranking.

If there is one thing that’s become irrelevant, it has to be the old methods of doing SEO trends and techniques.

SEO has come a long way from just stuffing keywords. Today, the focus has shifted to making the content more relevant to the user, strengthening the Technical SEO, and making the website more user-friendly.

As Eli Schwartz, the Director of SEO and Growth of Survey Monkey said in a podcast with Y Combinator, never do anything just for crawlers. Do it for the users.

We would not be wrong in saying that user intent optimization will take center stage in 2019.

If you are wondering how to make sense of all this and translate it into your SEO strategies, don’t worry. We are going to give you a few tips on how you can make your SEO strategy relevant in 2019.

SEO Trends and Techniques

#1 – Focus on untapped channels


seo trends and techniques 8
We are all aware of how Facebook changed its algorithm last year and the impact it had on businesses. Paid channels dominated the marketing scene last year. Companies spent a substantial amount of their marketing budget on Google and Facebook ads to reach out to their target audience.

While you must pay attention to these channels, Eli advises marketers to find out the untapped channels that can work for them. An untapped channel could bring you organic traffic and business with little or no investment. These untapped channels differ from companies to companies.

Citing an example of a media company and e-commerce company like Amazon, Eli said that an e-commerce website like Amazon must focus on building a scalable and robust architecture and optimizing product descriptions. 
A media website, on the other hand, should focus on cross-linking strategies such as linking an existing article with an old but relevant article to maximize the value of their content.

Key learning: Focus on tapping the untapped channels that could potentially bring your business with minimal investment.


#2 – The more content, the better


seo trends and techniques 7
And by that, we do not mean stuffing words just for the sake of increasing the length of the content. Eli stresses on writing more relevant content that offers accurate information to your target audience. Whether it is YouTube description or an e-commerce website with product descriptions, the more information you provide, the better will be the conversion. It also helps in ranking the app high on the play store, a platform that companies often ignore while planning their SEO strategies.

Eli also advises to go one step ahead and write content that’s related to your service but may not necessarily solve the problem of the customer immediately. This will help you to move your audience further into the marketing funnel. It will also help in establishing you as an expert in that domain.

For example, if you bake cakes, your immediate goal must be to write descriptions that will attract your buyers to come to your website to place an order. This becomes localized because only buyers in your vicinity are going to order the cakes. However, if you want to widen your reach, you can write content on how to bake cakes or different ways to bake them and so on. This will help in ranking your page better.

Key learning: Focus on writing more but better quality and relevant content.


#3 – Right keywords are more relevant than meta descriptions


seo trends and techniques 9
In continuation with the second point, Eli says that meta descriptions are no longer as relevant as they were before. Earlier, they were used because Google did not understand the spoken word. So, meta descriptions helped Google to understand what’s on the page. This led to marketers using spam keywords in the meta description to rank higher. Now, Google understands better.

Whether it is YouTube or the app description on play store, it’s the relevant keywords will help you rank better. You can use Google’s keyword planner to search for keywords that could lead people to your website and include it in your content to check if it works well for you.

Key learning: Focus on finding the right keywords and including them in all your content on different platforms.


The Next Step

SEO trends and techniques-8

The Google algorithm and SEO practices will continue to change over the next year. Factors such as voice search, Accelerated Mobile Pages (AMP), and Expertise, Authority, and trustworthiness of the website are going to reign 2019
.

The more you focus on making your website relevant to your user, the better would be your ranking. To begin with this journey, it’s essential that you focus on improving the technical SEO and on-page optimization of your website. The best way to begin is to audit the website, identify the loopholes, and address them to build a better customer experience.

If you are a digital marketer, this can also be a great way to generate leads for your business. Everyone wants to know where his or her website stands. Help them to audit their website by using Growth Robotics’ RoboAuditor and build a trustworthy engagement with them.

RoboAuditor is an Embeddable SEO Audit tool which generates 4X more leads with the traffic you already have.


0

Global Seo, SEO, SEO Audit

Today, conversations in the digital era have moved from big data, the concept of managing significant data quantities, to data lakes or data warehouses. With technology impacting many industries and verticals, marketing shouldn’t be left behind.

If you are servicing clients by enhancing their organic search metrics, chances are you would be using a host of tools and add-ons, each having its own report format by generating multiple data points. We have seen this in our work across industries, and it becomes inefficient for us to collate the data from key parameters and create a final report to present updates on the subject’s web performance.

keep reading

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Global Seo, SEO, SEO Audit

Whether you are looking for a comprehensive reporting tool to showcase the work done for your clients, or you are an in-house SEO specialist searching for a tool that can map your different group sites on essential parameters, an SEO report that can be auto-generated is now becoming mainstream.

Clients usually do not get the nitty-gritty of SEO, and you would bore them to death elaborating on the funnel drop-off insights that you recently stumbled upon. A report is the best way to explain different aspects briefly and use it as an opportunity to up-sell areas of weakness that you haven’t been contracted to work on.


But the more significant business advantage is when how SEO audit tool vendors show how they generate leads for businesses at a rate that puts current conversion figures to shame.


In fact, Martech Today says spending for marketing automation tools will touch $25.1 billion annually by 2023, and the SEO audit report falls under this bracket. But what if you could take the branding off your vendor, and add yours?

That way, your clients would be able to get the same report generated under your agency name, rather than from the automation vendor. This is called white labeling. Let’s dive into how you could leverage this tactic of a white label SEO report to expand your business significantly.


The Fancy Tool Your Customers Will be Curious About


white label SEO Report


Fortune always favors the brave, as they say, and innovators who try out new tools and techniques usually stand to gain the most. A website audit tool for free that you place at multiple locations across your web pages will definitely arouse the curiosity of your audience.

The audience would be a mix of current and potential customers, the former being more comfortable to convert since you could proactively email them a chance to test the tool. Not only are you offering a report for free, but you are offering them the chance to generate them multiple times a day, what with Google changing its algorithms frequently, along with the market’s shifting nature.


Studies by LinkedIn shows how 80% of marketers use marketing automation software to generate more leads. By offering value, what you are looking in exchange is their primary contact details to send a mail describing how your services could benefit their SEO efforts.


Positioning Your Brand Above The Others Still Fighting the Content Marketing Battle

White label SEO Report 2

A study by Demand Gen Report shows that users review 3-5 pieces of a firm’s native content to develop a level of confidence before they reach out to engage for the site’s services. And this does not just blog content. But while content marketing is essential, the end consumer is inundated with hundreds of emails and whitepaper notifications every day.


The lead generation mechanism using content as a medium hits a ceiling at some point. What if you could offset marginal results using the strategy of lead gen through white label SEO reporting, and position yourself differently through a space that is still currently new? Bypass the content marketing battle and deliver the genuine site and SEO performance metrics using a report which your customers wouldn’t think twice opting in for.



Positioning It As The Most Valuable Lead Magnet Mechanism



A recent survey shows how 57% of B2B marketers feel SEO generates the most leads, ahead of other marketing tactics. For a 
white label SEO report product offered to your audience, you are offering and leveraging the best of both worlds: a free tool to analyze their SEO success rate, and the opportunity to capture filtered leads that will increase your conversion rates.

The significant chunk of leads that digital marketing veterans like Neil Patel receive through their SEO auditing tools is widely known, but how you position and sell it on your website plays an important role as well.

Throughout your website, be it above the navigation bar, or by having in-story interstitials persuading audiences to avail this feature which seems almost unreal being offered for free, draw parallels between the content and a problem statement your potential customer could be facing.


Proactively Offering To Fix SEO Red Flags from the Audit Report


White Label SEO Report 4

Unless search engine optimization isn’t one of your main offerings, growing your business in the tightly fought digital marketing space must surely endear you to the SEO report. In fact, it might have set your mind thinking of how to leverage it across your different sales campaigns running.

Growing your business could enter a new phase if you identified the problem, but happened to be competent at addressing them as well. What if you promised prospects to review their website as soon as they shared their website details with you through the mandatory contact form, and respond with a customized report within 2-hours of the process initiation?

Perhaps, offer a week of consulting at no charge to fix the top two weaknesses of the website that the report brings out.


Securing qualified leads, making the process efficient


Efficiency of sales teams takes a hit when they have to sift through numerous leads to identify a few which will land the company real business opportunity. Let’s call the latter “qualified leads”. With the white label SEO report, most of the engaged prospects would either be serving their set of clients or looking to understand the state of how friendly their website is, according to Google’s search engine parameters.

Not only does a report make the process more feasible to capture leads and go after them, but it also creates a level of trust among potential customers, who would be assured that being able to automatically generate a report would mean the company knows a thing or two about optimizing web SEO. Those are additional brownie points to ensure an increase in engagement and eventual conversions.


The ‘automation’ moment has genuinely reached the world of marketing and lead generation. Today, powerful computing coupled with intelligent analysis has made crawling a website on SEO parameters, matching them to analyze their SEO proficiency and generating visually appealing reports, realities for the wider market.

With content marketing now being so pervasive that it only delivers diminishing marginal returns, marketing can take a leaf out of the tech startup’s books, by using features like the white label SEO report to disrupt the industry and make it more effective and customer-driven.

Our 
RoboAuditor tool is a comprehensive package that scans your website for 70+ factors, generates reports instantly, and gives you the option to position the tool as your own if you provide SEO services to clients. Reach out to us, and we will connect to gauge your requirements.


RoboAuditor is an Embeddable SEO Audit tool which generates 4X more leads with the traffic you already have.


2

Global Seo, Lead Generation, SEO, SEO Audit, SEO Audit Checklist

A small business owner understands the importance of digital presence and invested a lot of time and money in building a fantastic bakery website. Good content and Jaw-dropping images, Design, User-friendly navigation.

However, she quickly realizes that her website does not feature in the first or second page of the search engine even if someone searches for a bakery in her area.

When she explains this to her friend over a cup of coffee, she suggested her to look for a digital marketing agency to optimize her website and make it search engine-friendly.  


Now the bakery owner started looks for digital marketing agencies in her area and almost everyone promises to optimize her website. The business owner was looking for someone who can tell her the issues in the website upfront.

Unable to differentiate between agencies, she eventually chooses the first agency that she finds on the Internet.

Sounds familiar?

As a digital marketing agency, you must be aware that people are realizing the importance of having an optimized website. They understand that Search Engine Optimization (SEO) is a technical and long-term exercise that requires the attention of a digital marketing agency or an SEO expert.

That’s why they do not hesitate to hire a digital marketing agency to help them in their endeavor of improving their ranking and growing the business.

“However, with digital marketing and SEO agencies mushrooming in every part of the globe, providing a differentiation has become more important than ever.”

To add to the competition, Google recommends business owners to select the agency based on their search and technical audit prowess. Which essentially means that

Google advises businesses to ask SEO agencies to provide recommendations to improve the search and technical performance of the website to help them choose the right agency


This in a way spells good news for you as you can leverage this opportunity and become one of the most sought-after digital marketing agencies in this booming industry.

White Label SEO Audit – Your Secret to Success

Every business would want to know their site’s performance and understand how it can be improved. While other digital agencies ask business owners to pay a small fee upfront and take over a week to analyze the website, you can do it for them free of cost using white label SEO AuditTool. You can even give them the power to analyze their website themselves and receive a report almost immediately.

This makes it a reliable and trustworthy tool.

Why Are White Label SEO Audit Tools So Popular?

White label SEO Audit Tools is getting a strong foothold in the digital marketing industry and there are two primary reasons for it.

1. Helps in Generating Leads

Let’s take an example of a Hyderabad-based digital marketing agency called Fractional CMO that offers digital marketing services to SaaS, Manufacturing and Real Estate companies.

Fractional CMO was highly dependent on different lead channels such as eBooks, whitepapers, and blogs to generate leads. The entire exercise proved to be time-consuming and cost-intensive for them.

Fractional CMO signed up for a free trial version of 
RoboAuditor, a white label SEO tool and added it to their website (screenshot is given below). So, whoever visited their website had the option to analyze their website for free instead of paying $500.

Within one week of embedding the white label code, Fractional CMO was able to see an increase in qualified leads by 2x times. As of today, Fractional CMO has been able to increase their leads by 400% and reduce the marketing spend by 75% by using white label SEO.



And Fractional CMO is not the only digital marketing agency to have benefited from it. Even HubSpot, the 5th ranking website in the online marketing space has successfully used a tool called Website Grader as one of the methods to generate leads for their website.

In one of the articles in 
Forbes, the author, Joe Escobedo made a valid point – “To stand out in a crowded marketplace, your lead magnet needs to be great. When every business is giving away free e-books, give out a free software tool that helps solve your customer’s pain point so you can set your business apart from your competitors.”

This is precisely what makes white label SEO tools so popular.

2. Helps in Winning Clients

So, your website visitor has received a detailed report on the improvements they can make to their website. Do you think they will implement it? Neil Patel believes they wouldn’t. In his article ‘How I Built a 7 Figure SEO Agency’, Neil Patel suggests that the visitor will most likely ask you to fix the issues found on their website because they would rather trust your sensibilities to fix the problem than spending their time and resources on it.



If you were a business owner, you would ask the digital agency to fix it, won’t you?

So, you see, by using white label SEO and sending the website health report in advance, you will be able to win the trust of the visitor and eventually convert them into a client.

RoboAuditor – A Perfect Partner for Your Growth

Selecting the right white label SEO audit tool is essential from your business growth perspective, because if the tool is below par and misleading, then there is a chance that your website visitors might not trust your business at all.

However, with RoboAuditor by your side, you need not to worry about it. Here are a few reasons that make RoboAuditor a perfect partner for your business.

  • Easy to use: Growth Robotics’ RoboAuditor, is a ready-to-use tool that can be used by a non-technical person too. All you need to do is, embed the code to your website and you are ready!

  • White label reports: A lot of white label SEO tool developers do not offer the option to publish white label reports. This can be a disadvantage for those who want the reports to be sent under their name. RoboAuditor offers white label reports that give you the complete freedom to use your brand on the report.

  • Integration: Integration with various tools enables you to offer value-add service to the client. RoboAuditor offers integration with MailChimp, WordPress Plugin, HubSpot CRM, Chrome Extensions and much more.

  • Customization: All of us love customization. Customized white label reports will help you offer unique services to your customer. RoboAuditor offers customizations such as reports in multiple languages and empowers you to choose what you want to display in the report.

White label SEO audit tool is worth an investment to generate good quality leads at a minimal cost. If you are toying with the idea of trying it out, then do not hesitate to contact us. We are always ready to help :).

RoboAuditor is an Embeddable SEO Audit tool which generates 4X more leads with the traffic you already have.


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Lead Generation, SEO

When it comes to attracting new businesses a potent tool at an agency’s disposal is a lead magnet. A lead magnet is an irresistible offer that provides high value to a prospect in exchange for their contact information. Why would anyone want to give out his or her details like an email id to you? They won’t, not unless you give them some valuable information that addresses their pain points in a way that a simple Google search can’t. Lead magnets are a very personal marketing tactic that allows your business to stay on top of a potential customer’s mind.


Do Agencies Need Lead Magnets?

The answer is yes. Blogs and social media interaction build your brand identity, make your business more visible and grow your reputation, but all these metrics are intangibles. Besides, none of them will result in sales unless you know precisely who is interacting with your content. What makes a lead magnet powerful is that it drives leads directly into your sales funnel. With the leads generated online your can grow your email list for lead nurturing, as well as increase traffic to your website. Lead magnets result in the kind of success you can measure.


Do Agencies Really Need Lead Magnets?

What Makes A Strong Lead Magnet?

Simply providing someone with generic information will not result in any leads (or at least, not many). Strong lead magnets need to be built keeping the following characteristics in mind.



  • They must be ultra-specific: 

Whatever the format of the lead magnet, it should offer a reliable, relevant and a valuable solution to a particular problem. For instance, if you are in the business of mobile-apps, instead of creating a guide on how to build a mobile app (something that can be searched for online easily), get very specific, like writing about how a hotel management app can increase bookings by 25% every quarter.


  • They must offer one big promise: 

That’s it. Narrow down on that ONE burning problem your ideal customer wants to solve, and show him/her how to resolve it. Instead of offering a 20-week marketing course for freelance writers, which is too broad in its offering, design a cheat sheet on how to write articles that go viral instead.

  • They deliver what is promised:

Once people opt-in for your offer, you need to ensure they get what you have promised as soon as possible. You need to have a system in place for this (and this is where technology comes into play). Will you deliver the offer over an email? Or will your offer be ready to download on the landing page itself, immediately after you have received the visitor’s contact information?

  • They are free and actionable:

If it’s going to cost them, people are unlikely to use your offer. Your lead magnet needs to cost nothing, except asking someone for their contact information. Also, the lead magnet needs to have practical value. Your prospective customer should be able to use it readily without having to look for additional information.

  • They should be easy and quick to consume:

There’s no point in offering a 3-month email course because that’s too long a time for someone to gain value out of your offering. A 300-page ebook will not meet your purpose either. A lead magnet should be designed to be short, easy and quick to act on without having to wait for successive sessions or information from you.

  • They should offer instant gratification: 

Your offering should get to the point immediately. Think of a checklist designed to give precise tactical-level tasks that the user only has to refer and check off, say during planning an event. Or a free trial demo of your product which the user can download and start using immediately. Only when there is instant gratification, will your offering be attractive enough for someone to leave their contact details.

  • They should have a high perceived value:

There is ample information available for everyone on the Internet today. A simple Google search can get people the results they are looking for. Specific questions can get answered in community forums. So your lead magnet has to deliver the kind of value which comes from your unique expertise and which won’t be easily available elsewhere. A lead magnet with a high perceived value has a much higher chance of conversion.

  • They should transform leads into potential clients:

The idea behind using a lead magnet is to provide value on a small scale and showcase your agency’s expertise. By addressing your target customer’s pain point you are creating a natural route for them to go one step ahead in their consideration phase which leads them to hire your agency.

How To Build A Lead Magnet That Converts

A strong lead magnet creates a win-win situation, both for the agency as well as its target customers.



  • Begin by conducting in-depth research into your target market: 

You need to understand your audience’s needs and wants, their challenges and aspirations, so that you can devise an offering that fills that gap, thus making your lead magnet highly attractive to opt-in.

  • How you design your lead magnet can be just as important as the offering you create:

A dedicated landing page with the right layout and design elements is critical in capturing the audience’s attention. Catchy headlines and large, bold call-to-action buttons make your offering more likely to be digested and clicked on.

  • The most critical element in your lead magnet is the lead capture form: 

built to get someone to share their details. People are both, hesitant to share their details for fear of spam, and not interested in wasting their time if you ask them too many questions. This is why you must make your move quickly. Your form should be as short as possible, capturing no more than three fields to minimize the effort someone will have to go through in getting to your offer. Sometimes, just asking for an email will be more than enough for you and cost the visitor only a few seconds.

Depending on the persona of your buyer, choose which format of the lead magnet works the best. Here are some examples of high value lead magnets.  
 
  • Webinars:

Use webinars to educate your listeners as well as establish your authority on a subject.

  • Audits and analysis:

These are an in-depth form of consultation wherein you perform research on your prospect’s business and provide them with a customized report on how well they are doing and what can be improved.

  • Email course:

Offer a mini 3-day course to warm up your prospects by engaging them repeatedly over the next couple of days once they have given their contact information to you.

  • Guides and cheat sheets:

Give step-by-step instructions on how-to’s and make your offering more sticky by providing your prospects with tactical information.

  • White papers and ebooks:

Guide your prospect’s perspectives by exciting your thought leadership in the industry and increase chances of a prospect wanting to interest with you for more guidance and mentorship.

Lead Magnets Result In High-Quality Leads

Quality leads

With rightly designed lead magnets, you will have provided something of immense and immediate value to a prospect, and they will readily give up their contact information in exchange. Having a contact address, a phone number, even an email id, is crucial because that is the only way you get a chance to interact and engage, eventually persuading your prospects and turning them into customers. A visitor opting-in to your offer is more likely to consider you for hiring than a casual website browser, which is why lead magnets are a great tool in generating high-quality leads.

RoboAuditor is the lead capture site audit which fulfills all the characteristics needed for creating a powerful lead magnet and generates high-quality of leads for an agency. Want to know how it works? Talk to us to know more.


RoboAuditor is an Embeddable SEO Audit tool which generates 4X more leads with the traffic you already have.


0

SEO

  You must have probably heard podcasts or read articles on how people earn money by just blogging for a few hours a week from a home office at a quaint location. You must have rubbished it as a gimmick. But, guess what…

 

With a smart strategy and original content, you can make your blog the primary source of your income. Don’t you believe us? Well, look at these examples and statistics:


  • A few days ago, Neil Patel, the co-founder of Crazy Egg and Kissmetrics and a well-known marketing blogger spoke about how blogging has helped him get leads for his company Crazy Egg and mold himself into a personal brand.

  • Tom Dupuis is an SEO expert who regularly writes tutorials about WordPress plugins and Siteground hosting in his blogs. He generates $7000 every month through his blog. Over 1,500 people read his tutorials every day!.

  • There are over *hold your breath* 84.6 million blog posts every month on WordPress, and let this sink in…WordPress is just one of the many popular platforms used by the bloggers to write blogs.

  • A survey conducted by ConvertKit last year showed that the net income earned by not-yet-pro bloggers in 2017 was around $9,497 and that earned by pro bloggers was around $138,064.

  • According to HubSpot, companies that blog receive 55% more traffic, and 434% indexed pages than the ones that don’t.

Do you see the impact?

Blogging has come a long way from being a platform to share personal opinions to become an income generator.


And going by the trend, it looks like blogging will continue to dominate the space for the years to come.

So, what makes blogging so popular?

  • Blogs are informative: From generic blogs on fashion to niche blogs on Artificial Intelligence and data science, blogs have replaced traditional media to become a credible source of information.

  • Blogs help in networking with like-minded people: Blogging is an excellent platform to interact with people belonging to your niche and exchanging ideas, and thoughts about the trends in the industry. It can also serve as a platform to build a close-knit community to help and collaborate with each other.

  • Blogs can get traffic to your website: According to HubSpot, there are four stages of converting a stranger into a customer or promoter of your business – attract, convert, close and delight. The first step, which attracts, involves writing blogs to create awareness about what you do and to drive traffic to your website. The eventual steps will ensue once you attract and engage the visitors with your blogs.


  • Blogs establish you as a thought leader in the industry: When you write detailed, informative blog posts related to your expertise, you automatically become a thought leader. It also opens up new avenues for other sources of income. For example, you can do e-learning courses, conduct podcasts, take guest lectures, or even write a book using nuggets from your blog!

So, if you are contemplating to quit your job and blog full-time, then sure, go ahead.


However, before you hit that send button on your resignation letter, read ahead to know how you can monetize your blog to make it your full-time job.


Because blogging requires as much planning as other businesses.


So, read on…

Introducing the five steps to monetize your blog

 

Step 1: Pick your niche

 

The good part of blogging as we said before is you can write on a topic of your interest. However, if you are planning to make it into a business, then you have to pick a niche that you can write about confidently. It can be about marketing, about startups, about being a new mom, the list goes on. Introspect about what you love to write about and start blogging.



 

Step  2: Get first 1,000 visitors to your blog

The first milestone of a successful blog is when you get your first 1,000 visitors. To be able to monetize your blog, you have to show that your blog receives enough traffic to be considered for business collaboration. Now, getting the first 1,000 visitors to the blog can be quite a challenge.

There are so many blogs related to your niche, published on a daily basis. So, grabbing the attention of your readers is going to be a herculean task. However, we have some easy tips to help you fix that.

visitors

  •  Boost your blog posts: Once you have started your blog and written an amazing blog post, remember to share it with your target readers. The first obvious way is to share on social media platforms such as Facebook, Twitter, and LinkedIn. The glitch here is the post will be seen by your family, friends, followers, and acquaintances only. 


No matter how many people share your blog, you are not likely to reach your target readers. That’s when you need to resort to paid promotion. Facebook, Twitter, and LinkedIn enable you to add money, segment your target audience according to demography, interests, hobbies etc and promote your post.


The laser-sharp segmentation will help you reach the right audience and get the right type of visitors you want to your blog. Once the pattern of promoting blogs become consistent, it becomes easier to get consistent followers.


  • Push notifications: So, your target reader has reached your blog, read it, shared it and went away. How do you re-engage with them when you publish the next blog? The answer is to push notification. Push notifications are a great way to ensure that your reader is aware of the latest updates in your blog.

    Embedding a push notification code in your blog is easy. If you have a blog on WordPress, you can use a plugin such as one signal to send push notifications to people. The challenge is to ensure that readers click on the ‘Allow notification’ option. This can be resolved by directing the readers to one of your best blogs. If the blog manages to engross them, then they will be willing to click on the allow notification option.



Step 3: Convert Visitors into Subscribers

 

This is the second step of the inbound marketing strategy. Once your visitors start engaging with your content, it’s time to convert them into avid followers of your blog. There are multiple ways to do it. The most common method used is the subscribe to email option. Yes, that static form where people enter their details to subscribe to your blog.

 

In most cases, your visitors might choose not to fill in the form and rather read it whenever you share it on the social media platforms. Now, email is a crucial way to connect with your subscriber and inform them of any new initiatives that you begin in the future. Without subscriber database, it can get difficult for you to track your subscribers and inform them of your initiatives. So, the other way to get subscribers is by using interactive forms.


 

  • Interactive forms: In one of our previous blogs titled ‘Are Contact Forms Dead?’, we wrote about how a survey by Formstack showed that only 3% of the website visitors fill the static forms. Users usually avoid static form because of the one-way communication and its intrusive format.

    Interactive forms, on the other hand, are fun to fill up and keeps the user engaged on the website for more time. It also provides value to the user as it can provide a solution to a certain problem of the user. Your interactive forms can vary according to the theme of your blog.

    For example, we, at Growth Robotics, provide white label SEO tool called RoboAuditor which you can embed in your blog with a simple code. When a visitor reaches your blog and realizes that there is an option to check the performance of their website, they will be encouraged to enter their email id for a detailed report.

    Once the RoboAuditor receives the email id, an automated email with the health report of the website will be sent to them within minutes, and you will have a new e-mail ID added to your database. If your niche lies in writing marketing blogs, this could be a non-intrusive, and unique way of getting subscribers and even leads. That’s exactly how Neil Patel was able to generate leads for his business.



Step 4: Affiliate programs

Do you know how Tom Luipuis generates $7,000 through blogging? He writes detailed tutorials on WordPress plugins such as Yoast and SiteGround Hosting and that earns him revenue from those companies. Affiliate marketing is a way of earning a commission on each product sold by a company by promoting it on your blog.

People buy products when it is recommended by someone they trust or know personally. So, once you have achieved the first 1000 visitors, you can monetize your blog by using affiliate marketing. Affiliate marketing can be done in various ways – you can write tutorials about how to use the product or review it.

While affiliate marketing has become a popular way of earning passive income, we recommend that you approach only those companies that are aligned with your niche. Also, as a thumb rule ensure that you do not indulge in false advertising and promote the products subtly. Overt affiliate marketing can break the trust of your visitors, whom you earned with great difficulty.

So, be careful of the thin line between promoting a product and not sounding spammy.



Step 5: Market your freelancing skills

Want to make an extra income besides blogging? The easiest way is to expand your expertise to freelance with organizations in your niche. HubSpot inbound methodology of Attract, Convert, Close, Delight is not only beneficial for companies but freelancers too. Your target clients need to be aware of your expertise.

The best way to do it is by blogging about your area of expertise and promoting it on networking sites such as LinkedIn and Facebook. Blogging can be a great way to find clients and generate income by acquiring new projects. To ensure that your target client is invested in your blogs, you can send them an invitation to follow your blog and take it forward by collaborating on new projects.



What’s next?

Now, that you have understood the ways of monetizing the blog, we recommend that you spare some time to mull over how you would go about this new business. Here are a few things that we urge you to do to build a robust, money-generating blog:


  • Start a blog: That’s the first step you must take. Choose the right blogging platform, a basic theme to begin with, and a unique name for your blog.

  • Write consistently: No matter what strategies you apply to monetize your blog, it will fail if you do not write blogs consistently. If time is a constraint, stick to writing one blog every week. But, stick to a schedule and write diligently. Regular blogging will also help you in ranking your blog on the top.

  • Respond to your followers: Neil Patel says that the best way to engage with your readers is to respond to their comments on your blog. Be proactive in responding to your reader’s comments. This will encourage them to follow your blog and engage with it further. Avoid getting involved in unnecessary arguments and furnish facts wherever possible to prove your point. This will help you gain respect among the blogger community.


RoboAuditor is an Embeddable SEO Audit Tool which generates 4X more leads with the traffic you already have.


We hope you found these tips useful. If you have any questions about blogging, please leave your concerns in our comment section below. We will be happy to answer your questions.


Planning to embed RoboAuditor on your website? Please contact us at <support@growthrobotics.com>, and we will help you with the process.


0

Global Seo, Lead Generation, SEO, SEO Audit, SEO Firm

According to a recent survey, 83% of agencies believe digital marketing to be one of the fastest changing industries in the present era because of its association with the rapidly evolving online world.

Technology comes and goes, and it’s not just a matter of sites that emerges and vanishes. However, 91% of business owners believe that the growth highly depends on the way people interact online, the software they use, the devices in use, and many more.

According to research conducted by Hubspot, there exists many challenges but the top three challenges that every digital agency needs to conquer to stay on top of all. Here are some of the top growth challenges that every digital marketing agency follows:

1. Generating Leads

Why Is It Considered to be the Top Challenge?


According to recent research conducted by the Hubspot Inbound report, 63% of the world’s best digital agencies strongly agree that lead generation is the most onerous task on their hand.

Does that mean, Agencies are unable to eat their own dog food?

Absolutely NO. Every industry has its challenges and so is with digital agencies.  

Clearly, all marketers can generate traffic for their website through blogs, social media, link building related activities but converting traffic to leads is the biggest problem.


Let’s get a little deeper now and understand how is it done till now?

a. Contact Us Forms:

The most common method which is by default on every website is “CONTACT US FORM”.

But it may come out as a big shock for most marketers that only 2.5% of users visiting the website fill up the static signup form. This clearly shows that the website visitors don’t feel that contact us forms are worth filling.

Contact form

With the cyber world cramming with hackers and spammers, web visitors don’t want to share their digital currency – Email Address for free


b. Ebooks & White Papers:

The second most common practice for generating leads is through ebooks and white papers. But there are two significant issues surrounding ebooks and white papers.

White paper E Book

Unique Topics to write:

Identifying the topic of eBook brings marketers back to square one. Every year 600,000 to 1,000,000 books are published every year in the US alone and counting the number of the eBook being published across the globe is way too huge to count.

In a nutshell, it won’t be wrong to say that there exist far too many eBooks on the internet to find a fresh topic and write an exciting eBook for the world to read.

A recent survey by HubSpot proves this, wherein the interest in the ebooks and white papers have been reduced to just single digits.

Cost:

The topic is not the only constraint that stops the marketers from publishing the eBooks; finances is the other constraint that prevents them. Publishing an eBook is expensive. It costs you around $3000 to make the ebook publish-ready.

And compared to the biggies of the industry, even if a newly established business publishes an eBook there exist only 0.3% chances that people will take notice of it.

So What’s the way out? Interactive Tools:

In place of following these boisterous paths to look for the ways of turning traffic to leads, you can use the interactive tools which your prospects would love. Growth Robotics’ RoboAuditor is a tool which your prospects would love.

RoboAuditor is an embeddable white label SEO Audit tool which can be put on any website within a few minutes. Its same as the Hubspot’s Website grader which you can have on your website:). Growth Robotics helps marketers in finding the solution to the most crucial and important question that all marketers face, the problem of generating leads at a reasonable cost with minimal effort.



2. Less time to focus on administrative tasks

Why It’s considered as a Challenge?

According to a recent survey by Hubspot 43%, marketers feel, with so many responsibilities hanging on their heads, they lose focus on administrative tasks such as, staffing plans, new business investments, onboarding, etc.

Though not the top challenge but 14% digital marketers say that recruiting talent is the biggest challenge standing in the face of their business, though it has fallen to half compared to the preceding year.

Getting lesser and lesser time to focus on administrative tasks like staffing plans, finding the ‘right fit’ employee, new business investments stop the digital agencies from discovering the new clients, creating the perfect recipe for stagnation.


What Can Be Done?

Make time slots and use various assessment tools that can help in finding the best fit employee for your company. Use marketing automation software for automating the team’s marketing efforts in some form or another. According to 40% of marketers, marketing automation is a must-have for the upcoming year.

The various assessment tool can help in evaluating your team and distinguish between the employees from the one who needs recognition and who needs coaching.

For new talents recruitment, employers should look for marketers with a diverse skill set, including content marketing, digital marketing, social media marketing, and SEO. The employers should be clear on the tasks and responsibilities to be entrusted to the new employee.

3. Managing the Website

Why It’s considered as a Challenge?

Almost 26% of agencies believe that managing a website is the biggest challenge they face. With the agencies focusing on inbound marketing, it came entirely as a shock that the sites are generating only 18% leads.

Sites are the backend Editor assets that work as your personally trained salesperson working round the clock, drawing visitors, converting them to lead, hence eventually helping you hit your goal. The issues related to website management comprises a vast list depending on various factors ranging from beautifully designed website and web pages to writing and optimizing the content.


What Can Be Done?

With over a billion websites available on the internet, no-one will give a second thought to a site that is not well maintained. It is an essential step to analyze the health of the website, and a thoroughly analyzed SEO audit report can help in realizing the drawbacks and shortcoming of the website.

It also includes an in-depth analysis focusing on the four most demanding necessities, design, and performance of the site, its loading time, security of the website and its mobile-friendliness with the SEO.

If your foremost problem while managing a website has anything to do with the skills and resources available at your disposal, then be assured that you are not alone in this. This is the most fundamental problem that all start-ups, as well as newly growing companies, face.

The most basic solution is to hire freelancers or get services from some agency partners. 
A well integrated and managed website always attracts the attention of the audience enticing them to turn from traffic to lead.

Though there are many auditing tools available online but for a swift check you can try out your hands on RoboAuditor. The easy to use RoboAuditor works as the one-stop destination to all your digital agency problems.

End Note:

Generating leads from SEO isn’t as easy as it seems to be and requires a fair amount of dedication on your end.

A business that thinks about their audiences first and takes proper steps to improve the value of their service will indubitably rise on the scales on all digital marketing channels. And the best way to take care of your audiences is by offering them what they crave the most, offer them the gift of their website health.

Try RoboAuditor for free before letting your audiences know how important their websites’ health is.

RoboAuditor is an Embeddable SEO Audit tool which generates 4X more leads with the traffic you already have.


0

Global Seo, Lead Generation, SEO, SEO Audit, SEO Audit Checklist


Every Marketer should ask this question to himself every day till you get the answer.



Is there something interesting available on your website which will give people a reason to keeping coming back to your site.



As John Mueller says, adding appropriate keywords onto the title tags or improving bad inbound links are all very important but ‘short-term thinking’ but the larger goal: driving business by converting visitors to leads and convert leads to sales.



Sadly, Most of the websites don’t have a lead magnet. However, marketers who have cracked the above puzzle, have generated hundreds and thousands of visitors leading to a very high visitor to conversion ratio.



Don’t believe it? Let’s look at some of the very prominent examples. 




  • Mozbar from Moz is a popular chrome extension (insufficient results though) provided for free to its visitors, and it is a top lead generation engine for years.


  • Website Grader from Hubspot is a free website grading tool and has been a very crucial source of lead generation for almost a decade and is still the top lead gen source for HubSpot.


  • SEO Analyzer on NeilPatel.com is a free SEO Audit tool which generates thousands of leads every day 🙂


Wouldn’t you love to have something similar on your website and how to generate more leads like them? Of course, right? and that’s precisely the problem RoboAuditor – An Embeddable White Label SEO Audit Tool solves – Generating Leads like low cost.   

 

 

The prospects visiting your website have to enter their website URL and email address. RoboAuditor gives an inside-out view of the state of their sites in form of an SEO Audit report, which as an agency marketer you can white label. Besides, it recommends improvements to garner leads and sales.

 

With RoboAuditor, you get a tool and the reports in your custom branding, i.e. White Label SEO Audit Tool as well as White Label SEO Audit Reports. 


6 Ways our current users as using RoboAuditor as their favorite Lead Magnet 

 


1. Place RoboAuditor On Home Page


Drawing an analogy to real estate, your homepage is the Monaco of your entire web state, where each square centimeter must be valued the highest you’d give to your entire webpage portfolio. It doesn’t mean that it has to be cramped with many links or appealing buttons and pop-up marketing your services, but has to be laid out in an optimum fashion.


Placing RoboAuditor as the peak of your entire business strategy gives it the best seat in the house, through a section or a standout button. It makes the RoboAuditor tool visible for all your audience to see and can become your biggest sales tool.

2. Make RoboAuditor A Prominent CTA On The Header

RoboAuditor gives you elaborate insights into the inner workings of your prospects websites, adding value to them. Now that’s reason enough to create an essential call-to-action on your site header, as its value demands the prime position. Alternatively, if it is one of your business strategies, add it as a header side-section that still captures users landing onto your website.


3. Place RoboAuditor As A Footer On High-Traffic Pages


Thanks to your web strategy working right, pages with high traffic must be leveraged to the fullest. Studies show that regardless of the length of the page with long-form content, visitors will scroll to the end in their curiosity to probe for anything value-worthy. It’s the best gateway to place RoboAuditor, perhaps beside your newsletter subscription box.


Webmasters are always looking at ways to optimize their site, and this will help you on your way to sealing your first set of 100 leads, thanks to this 
fantastic SEO audit tool.


4. Put RoboAuditor as a Footer or a Widget in your WordPress blogs


Content marketing is central to strategies of businesses like you, and blogs are an evergreen space for killing multiple birds with one stone. Add in your shiny new web auditor to it, by subtly integrating into the footer, or as an appealing widget that blends into the related sections of your blog layout.


For example, if you have a conversion tactic through a banner of offering a white paper in line with category topics, add another CTA of a quick web check of how their website compares to other peers in their domain. Being smart and coherent is the secret behind capitalizing on a RoboAuditor.

5. Share The Page In Social Media Regularly

Integrating your social with your web strategy is fundamental and appeals to human nature: we all want to socialize, share and learn from each other.


Offering this invaluable tool on social media along with your regular posts should become a practice that accelerates the leads you generate through the landing page created.


It elucidates the advantages of RoboAuditor and helps create mindshare of the gamut of benefits for end users. Planning site audit social campaigns is another way to open up further possibilities of quality leads.

6. Initiate An Email Campaign For Funnel Thrust

Emails campaigns are another valuable possibility for brand awareness and engagement, propelling targets towards conversion. Thoughtfully crafted emails that bring out the uniqueness of your solutions usually lack an essential connector: giving prospects an immediate reason to engage and move up the sales funnel. SEO audit tools like RoboAuditor fill that gap, and when prospects click on the email link and arrive at the tool to evaluate their website, they are compelled to inquire how you can plug their site deficiencies.

 


7. Monetising Key Elements Like Linking Email Signatures


Marketers are always looking at attention-grabbing initiatives or large projects to continue the lead generation pipe, but occasionally forget ‘sales hotspots’ right at the core of their daily business functions.


They might not deliver 2x or 3x growth, but when leveraged across the spectrum of a business, they can. One way to begin is by adding a thumbnail promoting the ‘free SEO audit’ tool to evaluate prospects website. In your email campaigns or the companies your sales teams target, you are very likely to see interest, all of which can be channeled into your sales strategy until the point of revenue realization.

8. Try a Budget Facebook campaign  

Social media allows you to filter and target your audience unlike other advertising or marketing mediums like search or email.


If you are able to identify the website performance of your target audience, create custom campaigns that position RoboAuditor as the solution for their web and marketing challenges, you can save a considerable portion of your current marketing budget. LinkedIn and Twitter are great platforms to generate traction around your web auditor campaigns and continue delivering quality leads.

Marketers like Neil Patel or digital marketing organizations like Hubspot have researched, tested and identified a lot of ways to generate leads and close conversions. But one of their top weapons is the SEO auditor toolThat is the adequate inspiration for you to get started on scaling up your marketing efforts, using the site auditor tool as a powerful weapon in your sales strategy.








RoboAuditor is an Embeddable SEO Audit tool which generates 4X more leads with the traffic you already have


0

Global Seo, Lead Generation, SEO, Uncategorized

The internet has left no aspect of life untouched, the time has come where we can’t live a single day without the internet. While everything is turning digital and internet becoming an integral part of life, the dark clouds of security breach have started getting darker, bringing a headache to every internet user and digital marketer. Beginning  GDPR into the frame.



For every web user and consumer, personal data is the currency that opens the door to the infinite service and operations. Similarly, for the marketers, data is the key to run a successful campaign leading the steps to the company’s growth. These data if got hold on helps companies to target the right audience for their business. Hence it’s the responsibility of the companies to hold the data entrusted to them by the user safely and responsibly. But if like all, you have also been active on the Internet in past couple of months then you most certainly have seen plenty of notices and advertisements explaining about the new privacy policy that all companies need to abide by.


The European Union (EU) took it on its shoulder to devise a new rule book regarding the privacy policy of the users so that no data goes misused. With the ubiquity of the internet, the nature of the personal data has changed remarkably, generating the need for the new Data Privacy Regulation.


Before we move to discuss how this new General Data Privacy Regulation (GDPR) has impacted the world of Digital Marketing, let’s first understand what GDPR is.


On May 25th, 2018, GDPR came into effect in 28 countries in Europe but there exists no country that has been left unaffected by this new rule. The new regulation agreed by the European Union seeks to improve the transparency and the effectiveness of data protection activities. The new regulation affects how businesses acquire the consent of users and customers to submit their personal data that is stored within the CRM or other storage units of the company.


Whereas, from the users’ point of view, the status of lawfully processing the users’ data has become fairer and more transparent.


The primary motive behind the establishment of GDPR policy and the punishment associated with it is to build the trust between technology providers and the users.


Even though, the GDPR legislation around data privacy and protection was adopted in the month of April 2016 but it was officially be enforced two years later i.e. from 25th May 2018, replacing the 1995 data protection directive, hence modernizing the data regulation by monitoring the ways in which businesses collect and use from the people stumbling on their website as well as the customers taking on their services in present era.


Even though it’s a common myth that GDPR affects only the European nations but the truth stands high with the fact that any company that has a European customer will have to abide by the GDPR regulations. GDPR focuses on standardizing the EU data directives and provide the best usage of regulations on data handling as well as compliance.



With the motive to strengthen individual’s rights and for creating better transparency and control, GDPR was designed to ensure web users are aware of as well as have the rights to control their personal data that is being shared with the companies.


So the next question to bug our mind is, what data gets affected with GDPR?


The answer is pretty simple, as defined by the EU legislation, any personal data, that can be used to identify an individual, whether directly or indirectly, will come under the GDPR. Hence, whether it’s a simple email ID, an IP address, an online available photo or any information connecting the data to the person everything is bound by the GDPR regulations.


With the change in the rule, the next question arises is, what are the main areas GDPR legislation will cover?


There are 6 main areas covered by GDPR legislation.


1. Right to access: According to GDPR legislation, any company holding any form of personal data is bound to provide a free copy of the individual’s data, if requested, so that the individual can look what data has been stored and will be processed by the data holder. The user also holds the liberty to ask the company where and why their data is being used.


2. Right to erasure: The user holds the right to be forgotten, i.e. the user can request their personal data to be deleted preventing the company and any related third parties from accessing or processing that users’ information.



3. Data portability: Under GDPR regulation, an individual is allowed to request access to their personal data, which can be later transferred to another data controller according to their wish and need



4. Data breach notification: If the data has been leaked or any form of the data breach has taken place, such as data hacked or lost, it is compulsory that both, the customer as well the data controller has to be informed with the time span of 72  hours.



5. Privacy by design: It is compulsory for the data holding companies to integrate data compliance and data protection from the starting phase of any new system being designed.



6. Data protection officers: It is compulsory that the company whose main activity includes data processing and monitoring to appoint a data protection officer, in place of notifying the local Data Protection Authorities about their activities.


After discussing GDPR in greater depth and realizing how crucial it is to abide by the GDPR legislation, let’s see how GDPR has impacted the Digital Marketing


One of the most impactful ways in which GDPR has affected Digital Marketing is that B2C companies will no longer have access to ‘implied consent’ or ‘soft opt-in’ for the data collection. According to GDPR legislation, it is crucial that the consent should be explicit, and the companies should be able to provide proof of explicit consent when demanded to present.


As well ‘implied consent’ means that marketers can send the emails to someone as long as the person wants, once the person chooses the option to opt-out of emails, the email should be stopped. Hence impacting email marketing greatly.


Hence, if your database contains any form of personal data, like email address, phone number, etc. its best to remain as docile as possible.


Marketing automation is the biggest boon for marketers, but with GDPR in the frame, it can turn into a nightmare if not set properly. To avoid any penalties, it is important that you have permission to send emails to all the names listed in your CRM database.


It works as miracles for Digital Marketers by placing an empty opt-in checkbox at the end of forms through which the users can choose to receive future marketing from the company. It also helps in improving the quality of the lead scoring as these people have genuinely expressed their interest in the company.


Endnote:


GDPR has brought a significant change in the world of marketing and the attempt to grasp the whole concept in a single go can prove to be pretty daunting. This article presents just a simple framework explaining the GDPR, hence if you are facing any difficulties with GDPR legislation, it would be best advised to get in touch with your legal team and avoid any hassle in future.


RoboAuditor, the best white label SEO audit tool, also provides you with the option of making your audit form GDPR compliant in just one click.


RoboAuditor is an Embeddable SEO Audit tool which generates 4X more leads with the traffic you already have.


0

Global Seo, SEO, SEO Audit, SEO Firm, Uncategorized, Website Audit

Website properties are as essential as a businesses’ physical properties, and in some case, there is no latter element. Think about Uber or Amazon which are web-based services. Compare today’s information or knowledge economy that is based on information on your fingertips, to the 90’s when the web was ironically called WWW(World Wide Wait). This is where the topic of speed comes into the picture. Page speed is a critical factor that can add or shave off millions for certain businesses overnight.


Page speed should not be confused with page loading time. Although both are parameters regularly used, and sometimes interchangeably, there is a distinction. The amount of time taken by web pages or media content to download from hosting servers of websites, and displayed on the target web browser is page speed. This is in contrast to page load time, which entails the entire duration from clicking a link to when the webpage has loaded in its entirety.


Among the many web and mobile searches we undertake during a day, Google sets the benchmark in page speed: a scorching 0.5 to 0.9 seconds to load a search results page. However, with the capabilities of the teams at Google to keep the page size down to a sheer minimum, owing to showing only weblinks for search queries, it sits in a league that can rarely be matched.


Page speed for SEO is one of the essential reasons pages should be light and agile as well. To talk of numbers, results by Pingdom showed that a desktop page weighing around 3 MB in size took 5 seconds to load. On mobile, it takes a whopping 22 seconds to load. This is contradictory to user’s expectations that mobile pages should be lighter, and hence load faster. Google suggests the web fraternity target average speed of 2 to 3 seconds to ensure seamless user connectivity.


But more than just user experience, there must be further reasons for rallying all the forces you can, to optimize the page speed of your website. We quote it as ‘optimise’ because there can be instances where website content is trimmed to the bare minimum, and that goes against providing a complete branding experience. Let’s dive into the reasons to help you towards optimizing your page speed.


Does page speed really matter for SEO Ranking?

As Google is the most widely used global search engine, conversations in web optimization or SEO inevitably turns to the search giant. Google, in a survey on 900,000 mobile landing ad pages across 126 countries found most of the website(70%) took around 7 seconds to load, albeit the fact that it has focused on site speed as a critical parameter since 2010.


Google keeps updating its evolving criteria for ranking websites, and the onus is on web optimizers or marketers to ensure they align and maximize their page speed. Not only would it help it accelerates your search engine rankings, but provide greater brand recall too. Other search engine giants have criteria that are similar to Google’s. However, the general sentiment of user’s changing requirements, increasing dependence on digital-enabled means like shopping online, must be the Holy Grail for web marketers.


Using techniques like A/B testing or page speed testing can help evaluate where the website is, and where it needs to get to.

 

How important is page speed to attract visitors?

The user of today, typically millennials encompass current user and purchase habits. And this is nothing like what we have seen in the past. They shun brand loyalty, want the user experience to be on their terms or are happy to vent out their concerns on social media. Page speed in SEO in this era must evolve, and the focus on streamlining your website delivery strategy is vital to cater to these requirements.


Forrester recently surveyed on online shopping expectations and found 88% of users chose online retailers who consistently succeeded in web performance, while around 50% would close websites that weren’t. Page speed must be a key KPI in your performance arsenal that could also experiment and incorporate new trends like voice or home speaker based searches, which could be the next battleground of SEO.

Attract visitors

How can you enhance the page speed?


There are high chances that your website might be hosted on different servers, or run on a platform like WordPress. Or you might have built it from the ground up, incorporating the most of what you had intended to place, to showcase your entire product or service portfolio.


That exercise would have built a lot of flab into your website, as studies show that when your potential audience queries your website, the browser has to download an average of 110 resources to render your page. Or think of all the extra code that might have come along with the web theme selected, or images not optimized for faster downloads, while retaining the quality. The key is to go behind the scenes and identify all the excess segments that can be skipped, so your page size becomes smaller, and page speed in SEO quicker. Now that’s putting your website on a balanced diet.

enhance the pagespeed

How important is page speed for Mobile Platforms?

Statistics around the world prove that mobile is the dominant platform already, taking away significant portions of interactions from the desktop platform. Since the handheld supercomputer, also called the smartphone has become an indispensable part of our lives, it is more convenient and readily available to solve and assist during moments of curiosity or need.


Google has made its intentions clear with experiments to launch a mobile-first index, where the website’s algorithms will evaluate and rank a site based on a website’s mobile version, rather than the desktop version. Improving page speed cannot happen if the mindset is still set on seeing mobile as a supplement to desktop efforts.


This is an update that shows how keenly web proprietors must drastically reduce the 22-second average page loading time. Statistics from Similar Web in 2017 showed how 90% of the traffic surveyed go online via mobile, and how 74% would terminate the web tab of sites that do not load in 5 seconds. Getting your page speed in SEO right will help you cater better to the current user demographic.

Mobile Platforms


Is your page ready for what’s coming next?


The world is changing quickly, and it is up to you to stay current and gear up for a changing environment. Technical aspects of cutting down on bloated Javascript or using a CDN (Content Delivery Network) are means to reduce clutter and cut the numerous elements the browser has to encounter to load your website. Moreover, look at how hardware and new software innovations are steering the market towards better productivity for the end user.


Home speaker solutions or home-integrated things (related to the Internet of Things) are making voice searches more mainstream. Keeping a tab on new trends during page speed testing will help you stay relevant and leverage emerging technologies.

EndNote:


Ever expanding technological advancements, increasing customization for web versatility and expertise among web and SEO professionals are bringing a level-playing platform for even new web owners to experiment and not be laggards compared to more significant players, in their online growth strategies.


Evaluating and signing up with proper web development and marketing vendors is a great way for their expertise to be translated into success for your business, and page speed must be a key performance indicator for business progress. While their expertise grows your online business, you can focus on key business functions that are eventually marketed through the website.


How can you check your page speed?


Pagespeed is the most important factor which helps you in attracting and converting more traffic. So it is important that your page loads fast. You can easily check the page speed of your website with our RoboAuditor. RoboAuditor is a White Label SEO Audit Tool which generates SEO reports in just 60 secs on 70 parameters.


RoboAuditor is an Embeddable SEO Audit tool which generates 4X more leads with the traffic you already have.


0

Global Seo, Lead Generation, SEO, SEO Audit, Uncategorized

Webmasters and marketers around the world are realizing the pot of gold lies in their mobile strategy. With Moore’s law playing out every year that sees an increase in computing power for every square inch of a circuit, the smartphone today is much faster than all the computers combined, that took Apollo to the moon. Consumers are increasingly moving to a mobile-first mindset, and Google is pushing this agenda of mobile-friendliness that goes even beyond its pervasive search business via text and clicks.


For enterprises and search engineers, mobile friendliness as a ranking factor is going to become critical, with Google announcing a change in its algorithms before fall 2018. The whole mobile ecosystem including apps and supporting technologies like virtual reality are in Google’s sight. Let’s understand why Google is moving away from its focus on the desktop, and pushing the market towards mobile friendliness.



  • Why is Google giving more importance to Mobile Friendliness?


Just last year, for the first ever time in history, StatCounter reported how smartphones and tablets now account for more than 51% of internet consumption, while desktop consumption is waning, at 48.7% at the time of the research. Many desktop metrics that track mobile site visits and engagement would reflect this trend, as customers up to their mobile maturity, and want businesses to meet them at their moments of concern, increasing being called micro-moments by Google. Google is working on updating its algorithms to match this, and one shouldn’t miss out on shoring up the mobile-friendliness quotient of their website.




  • Can we inculcate a Mobile-first culture that is Performance-Based?


While customers thinking mobile-first are increasing being matched with developers who match this mobile friendliness with mobile payment or productivity apps that can match a desktop version any day, typical businesses are still stuck in their desktop efforts although the figures show otherwise.


This is the time for the well-placed search giant to pivot incumbents towards a mobile-first mindset that translates into real results. Webmasters need to adapt to the mobile experience where users have shorter time-spans, are viewing information on a much smaller screen mandating crisp content, and targeted towards the mobile-friendly Googlebot that promotes and demotes websites more promptly today. Tracking user data and KPIs is far better versus desktop, helping websites understand performance, and fine-tune their strategies better than before.





  • Does Mobile allow better interaction and user engagement when compared to desktops?  


The success ratio of click-through rates in mobile search pages is more than that of desktops, and apart from the technological advancements you might think, it comes down to the user experience offered. One of the reasons Google has been successful with mobile friendliness is due to its inherent ability to leverage the mobile platform and come up with new programs or plans that accelerate its adoption across the world.


Benefits include touch sensitivity, gestures, and even possibilities like a carousel for rotating news items or products that make it convenient for the user to identify and complete his search. Google wants to set a benchmark in mobile friendliness, by being a user’s eternal guide for any possible topic.



  • Are we geared up For A Mobile-Centric Operating era?


The smartphone in each one of our hands represents the shift in computing power and hardware evolution. The recent Internet Trends Report by Mary Meeker mentions ‘mobile’ multiple times, in fact as the first trend shaping the future of the internet. The report covered its overwhelming impact, showing how this is just the start of a burgeoning era.


New technologies like ledger keeping on a commonly accounted platform, called blockchain or mesh technologies that allow big data, machine learning and related technologies to work in unison on the mobile platform are all factors that will play out in ramping up the mobile-friendliness factor among the market, and the mobile will be the center on which websites or apps are built and marketed.




  • What’s the Base for Future Mobile-First or Mobile-Only Features?


Compare the capabilities of the first iPhone or Android released just over ten years ago to the super-phones we have today, and you would know the kind of hardware and software innovations that have become a part of our everyday lives. In the context of mobile-friendliness and search criteria, the most significant recent release has been the launch of Google’s AMP, or Accelerated Mobile Pages, the weblinks accompanied by lightning symbols.


Loading such pages indeed matches the speed of a lightning strike: the pages load instantaneously. By convincing the market to take the mobile-first route, AMP will be one of the many such features that the search engine adopts, or incorporates in its search criteria. Like AMP, they are bound to go only the mobile route, sometimes without a parallel application for desktops.



But what are the requirements to move up the mobile-friendliness ladder?

For Google to count your website as mobile friendly, web pages must display ‘correctly’ on any mobile device. Much of this entails how well your audience can load all the content on your website, read it without having to scroll or zoom too much, and easily interact with the available buttons. Now that doesn’t seem like a tough job to get in their good books, does it? While we await and gear up for Google’s mobile-friendly ranking update to roll out, it has already made a start by launching its mobile-first index.


Indexing is the process of Google creating a catalog of all the websites that it crawls and includes in search results (quite literally, most of the existing websites today). Mobile friendliness must now become a culture shift in your organization, and not as a piecemeal approach, to be able to stay abreast in this fast-moving market.


  • How to check if your website is mobile friendly or not?



Mobile Friendliness of your website not only ensure that the pages are performing well on all the devices but play a crucial role in page ranking as well. There are several tools available online which can help you check if your website is google mobile friendly website or not. One among those tools is RoboAuditor.

RoboAuditor can audit any website on 70 parameters and generate an SEO Audit report with actionable insights. And the good news is, you can generate the report for FREE!!


RoboAuditor is an Embeddable White label SEO Audit tool which generates 4X more leads with the traffic you already have.


0

Global Seo, Lead Generation, SEO, SEO Audit, Uncategorized

A simple Google search is how you might have chanced upon our website. We could have been ranked somewhere near the top (we’d be delighted if you found us at #1 or #2 of the results page) but the way to the top is always hard. It takes more than sheer optimization oriented efforts, the process has to be aided with the right, if not the best SEO tools.

 

But the market is crowded with hundreds of providers providing ‘the best SEO tools and options’ either providing cost or marginal feature advantages, as diverse as the Panda SEO update was from Possum. Besides the existing mainstream tools like Google Analytics or Moz Listing, let’s understand the parameters you must consider before you shortlist potential vendors for the best SEO tool for you:


1. Comprehensive SEO Audit:



You might have got wind of how your competitors are racing ahead by acquiring quality leads and increasing conversions, thanks to the best SEO tools helping optimize their website. Studies show 95% of clicks happen on Page #1 of search result pages.


The optimal way for you to get started and match up, just like any other domain, is to perform an audit on the state of your current SEO state. Some of the best SEO tools available, help you get this done before you draw a blueprint of how to execute your strategy for the next quarter.


The tools are automated and multi-functional, which scours your website, analyzing and presenting reports on what’s missing, and what’s not. Important parameters like the on-page SEO performance of your web pages, or how quickly your page loads (page speed) are key factors.


An increasing shift to mobile browsing mandates website responsiveness on mobile must be determined and actioned to improve SEO performance. Besides, the best SEO tools must evaluate the quality of links and social media performance must be evaluated.





2. White Label SEO Report:



White labeling is a cross-industry term used in a brand relationship involving a couple of brands, where one foregoes its display to front-facing customers for the other to benefit. Don’t fret, this isn’t brand exploitation for the brand giving up its ‘branding’ at the mercy of the other, but an intentional agreement both parties come into.



It’s more like a B2B term, where an apparel brand contracts a textile supplier, to manufacture clothes attaching the latter’s brand on them. Transition to SEO.


What if you could take a look at the best SEO tools and find one that allows you to embed its audit tool onto your website, thereby making it look like it was your tool? In the proprietary world we live in, RoboAuditor stands out as one of the best SEO tool, thanks to its open nature which allows it to be embedded anywhere.




3. Lead Generation Tool:



Similarly, we know your business is always looking out for quality leads. Today, companies adopt a variety of strategies to accumulate and convert leads through best SEO tool. Whether it’s hiring an expert SEO agency or the myriad freelancers, the reality is they don’t always provide the silver bullet to your business challenges.



Then, after onboarding the systems and what agencies would have termed ‘the best SEO tool’, they end up sharing performance reports, not proactive reports. No lead generation tool would be able to read, analyze and suggest actions to improve the lead generation process.


Additionally, lead generation warrants a host of efforts like cold calling, campaign marketing or content creation like whitepapers that takes considerable time and effort.


What if there was an appropriate, maybe even the best SEO tool around, that was able to directly cut to the chase of identifying clients’ requirements, eliminated costly efforts like case studies and whitepapers, and gave your clients insights into what’s missing in their SEO efforts? And what if you could embed it directly into your website?




4. App & Feature Integrations:



Today, the market has grown so vast and diverse that there are market opportunities which a plethora of agencies have plugged. The agencies with the best SEO tools wouldn’t have been able to deliver without adequate integrations with services tailor-made to suit or solve certain requirements.



This is the age of the application programming interface, acting as multiple gateways that open enormous possibilities for developers and marketers.


An authoritative piece on Moz back in 2012 predicted how the next ten years would see a decline in people visiting websites. How accurate in an app-first era we live in today. The best SEO tools that would almost certainly fit your requirements will have to be agile in their structure, and diverse in their integration possibilities.


They should be able to augment your business goals by allowing your existing initiatives like email marketing through Mailchimp or workflow automation through Zapier.


5Language Support:                 


Google Translate is a tool that works flawlessly. There have been multiple occasions language integrations is becoming imperative for companies catering to a quickly widening market. Language integration rationalization must become mainstream, especially those who claim to offer the best SEO tools around.



Companies who are finding new markets in new geographies insist their marketing partners like you must be fast-moving and cross-geographically neutral like them, and the start must happen with multiple language support. This feature might be the primary distinguishing factor that will help you filter out the best white label SEO audit tool and the most relevant one for your SEO investment.


Conclusion:


You can put your Agency’s Sales Process on an Auto Pilot mode if you have the above features in your free SEO Tool. It’s not an easy task to find all the above features in one tool at a very competitive price. RoboAuditor is one of the very few tools which provide all the above features at the most competitive price.





RoboAuditor is an Embeddable SEO Audit tool which generates 4X more leads with the traffic you already have.

1

Global Seo, SEO, SEO Audit, SEO Audit Checklist, Uncategorized

Before getting into how to perform an SEO audit lets us first understand what correctly SEO Audit is!

There are around 140,000 websites created every day and on an average Google processes around 40,000 search queries per second which means over 3.5 billion searches per day- that’s a lot.

So being on Page 1 is very critical to generating business from online channels.

But now the question arises- How do you land on Page 1?

Well, there are various factors which decide your position on Page 1, and to check these factors it’s important to perform an SEO Audit.

An SEO Audit can be termed as a process of analyzing the search engine compatibility of a website on various parameters.

In other words, it’s about knowing the strengths and weaknesses of your website on a list of best practices laid by popular search engines like Google, Yahoo, and Microsoft etc.

Now, since you have a gained a fair idea about SEO audit, let’s get started.


Key Parameters for SEO Audit:


There are more than 100 signals/parameters which popular search engines like Google looks while ranking your website.


Interesting Fact20% of the SEO Parameters make an impact of more than 80% on your website.

Sounds quite interesting, isn’t it?

Let’s have a detailed look at these parameters


Check the Title Tag:

A title tag defines the title of a webpage; it is used in the HTML code. For instance, if you were searching for SEO on Google, then these are the results which search engine might come up with. The clickable headline for a given result is the known as the title tag.


                         

The title tag not only specifies the heading of your webpage but also gives a brief portrayal of the content of the page.


Title tags play a critical role in determining the ranking of your web-page as they are significantly displayed on the SERPs (Search Engine Result Pages).  Also, when your webpage is shared on social media, the title tag is displayed as an anchor text.


You should always check and make sure that your title tag is not very long and should not have more than 70 characters. Always try and use the long-phrased keyword in the title tag and most importantly the title you choose should be according to your page.


Check for Meta Description:

The meta description tag gives a summary of the content present on your webpage. It gives an outline to the readers about what the page is exactly about. The Meta description appears right below the title tag.


It acts as an advertisement for the readers. A useful, precise and relevant meta description can help you increase users click through rate.

                       

Although, Google algorithm does not consider meta description as a parameter for search result rankings meta description is an essential aspect of your SEO audit since it gives a clear picture to your visitor about the product/service they can expect from your website. A proper meta description will ensure more people can buy your product/service which in turn boost your ranking.


The social media networks, define the posts based on the meta description. If the meta description is not defined then social network by default display the first two lines as a description for your web page. So always include a meta description for your webpage.


The meta description gives actual meaning to your website. It should not have more than 320 characters and should be in active voice. The meta description should always be unique and make sure it has structured content with your focus Keyword, this will help your site links to be automatically shown in SERPs.

 

Check for Heading:

As it is said the first impression is the most essential and ever-lasting impression and I am sure you would like to give the best impression to your website visitors.


                                              

The first line mentioned here is the Heading of the webpage.

A good, crisp, clear, short heading is the best option to get the interest of the website visitor. It’s about explaining what all you do in just a few words.

 

Mobile Responsiveness:

Mobile responsiveness means that your website is designed in such a way that it adapts itself to any kind of screen be it- phone, tablet, desktop, laptop or anything.


With the rapid growth of smartphone usage, the website traffic has significantly been changing over the years. More than 50% of the users surf the sites through their mobile phones and also one-quarter of the online searches are mobile-based searches,  so it is essential to have a website that adapts and looks good on all devices regardless of its shape and size.


                                                                   

It is imperative that your website is mobile friendly as it is one of the ranking factors. Also, complete mobile-friendly pages are given more traffic by Google. So make sure you have created Accelerate Mobile Pages (AMPs) for your website.

Page Speed:

The page speed signifies how quick the visitors can see the content, images of the page and interact with it.



 

Page speed is one of the important factors to attract more traffic and conversions on a landing page.

 

As per the researchers, it is believed that in just 5 seconds, the online buyers close the landing page. So it is important that the pages you create are faster which in turn will help you get more sales, leads, and traffic. Pages which have a long time generally have higher bounce rate too.


Make sure your website always loads faster than your competitors.

Links:

Hyperlinks commonly known as Links are present on most of the WebPages and allow you to hop to a new page consisting of the reference data when you just tap or click on them. You can attach links to images, HTML elements or texts.


You can provide internal as well as external links on your website (i.e. within your webpage or to the other WebPages). The number of quality links on your website can help in attracting traffic to your site, which can help you increase your rankings.


Google and other search engines give due credits for your links, so include an accurate amount of links on your website/page.


Make sure you put proper internal & external links on your website. The links should not be broken.

 

Structured Data / Snippets:

A structured snippet commonly known as a rich snippet is the additional information that is present just below the search results. It briefs the users about the link and content provided in the link. That additional information can be ratings of the products/services, date of issue of the articles, etc.


Snippets quickly draw the user’s attention. They are the only way in which your webpage can standout against the different competitors.  


                                               

For instance, when you want to buy a book online you choose it probably by better rating. Same is the case with your users they check the ratings and only then opt for your website.

 

How to check all the above parameters in < 10 mins?



If you do it manually, it might take hours and you might not also get the recommendations/list of action items to fix the issues.

RoboAuditor is an SEO Audit tool, which can do the website audit report pdf on all of the parameters as mentioned earlier and many more ( more than 70 Parameters) in < 60 seconds.

With RoboAuditor, you not only get a comprehensive SEO Audit but also White Label Audit Reports and also White Label SEO  Audit Tool (Lead Gen Tool) which you can embed on your website and let your website visitor do their audits by sharing their email address with you.

RoboAuditor is an Embeddable SEO Audit tool which generates 4X more leads with the traffic you already have.


0

SEO

Search engine optimization (SEO) is a massive field brimming with a multitude of variables which affect the rankings of a website on the search engine result pages (SERPs). Since better search engine rankings translate into higher website user traction and greater profitability, the competition between various web pages vying for the top spot is brutal.


Moreover, organic search traffic is critical for growing a business, since it accounts for more than half of the overall site traffic, on average, as compared to only 5% from social media.


To help your website attain the coveted top position, you need to conduct a thorough evaluation of all the elements that contribute to a high search engine optimized site.
keep reading

0

Global Seo, SEO, SEO Audit, SEO Audit Checklist, SEO Firm

When Google PageRank was created, it opened doors for the search engines to capitalize on search methods. A web page is essential to a user – based on interests, business or attitude. On the World Wide Web, there are thousands of web pages with varying significance for one person or another.


Web pages are designed in a way that they are ranked based on their significance to their target audience. Thus, when Larry Page and Sergey Bin invented Google PageRank, they created a world of endless possibilities where search terms can have an impact on your business.

keep reading

0

SEO

Every business be it big or small knows the importance of coming on page 1 in google search results. The other great thing is that they all know it can only be possible through SEO.


spending-for-seo


Don’t you think this is the best time to start your SEO Service business? Indeed but SEO agencies have a lot of competition due to the demand for this service all over the world.

We have interviewed a lot of SEO agencies and took out the best 5 ways to generate leads at a very low cost per lead. Let’s move on!!


1. Referrals


It’s the oldest trick in the book. The best of clients come from friends, family or existing customers. It is human nature; if someone refers us a product or service, we are more likely to trust that referral.

On the other hand, it is your responsibility to give 100% to each of your clients. Otherwise, you will not get good referrals. If you have a reputation for dealing diligently and carefully with clients, people will be happy and refer you to others.

SEO agencies must work for several months before their efforts come to fruition. During this period, your services and customer helpline is the key to keeping clients glued.

When you start out, it is essential to pitch yourself to everyone and grow through referrals. Once your business is established, you can earn more clients through marketing.

2. Cold Calling


Cold calling is an old sales tactic which is still used today. It can be defined as calling on the prospect without prior appointment. Cold calling potential candidates can be tough and challenging. The whole process of cold calling is complicated, especially if you haven’t mastered it.

 

The best way to go about this is to offer something in return when you approach a potential client. Your pitch should be refined to capture the attention of a prospect and then the game is yours.

 

The more guest blogs you write in high authority publications, the more link juice your site will receive from these sites. That’s one way to establish a credible reputation.

 

Create a double pitch and master the art of delivering that pitch everywhere. If you are a startup which needs funding, make copies of your presentation and carry it anywhere with you on your phone, tablet, laptop, etc.

 

You must be ready to pitch it to a prospect whenever the opportunity arrives. Passionate agency owners are always on a lookout to present their ideas to a businessperson who is having troubles with their brand’s online presence.

 

According to Neil Patel,


"The best way to get companies to pay you six figures is to give away the farm. Within your proposals, you should have one section that breaks down everything the company is doing wrong, how they can fix it, and what it would cost for you to fix it."

3. Content Marketing


It is a technique to construct and spread relevant content to attract a targeted customer base to drive profits.

 

Content marketing focuses on content creation and distribution. It’s also somewhat like cold calling and takes time to show results.

 

The first thing your agency should do is to create a blog section on your website where you provide unique information to your prospects.

 

Many developed organizations and businesses keep an active blog to keep their clients, and daily readers informed about recent happenings in the SEO world. Here are 10 content marketing tools you can use to boost your SEO.

4. Email Marketing


Email marketing is one of the best ways to attract new customers and maintain good relations with existing ones.

 

You can combine email and content marketing to bring new leads to your website. You can send out newsletters via emails carrying a bit of information from your blog and a roundup of your services.

 

Customers are more likely to open emails that are personalized. Email remains one of the most low-cost internet marketing technique that generates the highest possible return on investment.

 

With email marketing, you can also interact with your customers. Send them birthday messages, offer them promo codes and special discounts. They will be compelled to come back if you segment your audience based on their interaction with your website.

5. Process Automation


Companies gain exponentially from process automation. Automation is the use of technology to create processes that replace human effort. SEO firms can leverage automation by offering:

1. White Label SEO Tool
2. Automatic lead capture


i. White Label SEO Tool


SEO audit tool is the first automation required for SEO firms. Since the starting step for any project in SEO is Site audit, automating the audit process with a tool is considered critical.

 

With a White Label SEO tool, it becomes effortless for SEO firms to analyze the current state of SEO for their customers. You can also generate white label SEO reports and send to your prospects for free.


White Label SEO | RoboAuditor

White Label SEO Report | RoboAuditor




A free trial gives a part of your service for free, and clients who wish to do business with you can gain firsthand experience of your efficient service. An SEO audit tool analyses any website on various parameters and generates an SEO audit report with actionable insights.

ii. Automatic Lead Capture


We know that leads play a very critical role in growing an SEO firm.

Wouldn’t it be great to embed an SEO audit tool on to your website and your prospects can do the partial audit by themselves by just sharing their email address?  

This, in turn, becomes an automated lead generation method for an SEO firm. Your website will turn into a lead generation engine without adding any more content like ebooks, white papers etc.



automatic-lead-capture



How can RoboAuditor help?


We at RoboAuditor are in the business of helping SEO firms achieve their goals and help them grow.

We offer a robust white label SEO audit and lead generation tool which can improve the SEO of your website.

 

Finally, businesses can use our lead generation tool to gather more leads. SEO firms are struggling with intense competition, but there are creative ways to grow and stand out from the competition.

 

Don’t give up on your passion, and network as much as you can with industry peers to promote your business on every platform.


RoboAuditor is an Embeddable SEO Audit tool which generates 4X more leads with the traffic you already have.
0

SEO, SEO Audit Checklist, Website Audit

“Too much of anything is bad, but too much good whiskey is barely enough.” Mark Twain

There is no optimal keyword density out there.

There is, however, a lot of room for original, quality, and valuable content.

Having said this at the very outset, is there more to be said?


keep reading

0

SEO, SEO Audit

One thing that differentiates an excellent marketing agency from a good one is the kind of Search Engine Optimization (SEO) solutions offered by them. It is no secret that every company wants their website to rank high on search engine pages.


Marketing agencies all over the world offer them SEO services; however, what most agencies lack is the ability to audit the client’s existing website and provide solutions to optimize it.

There are two ways to Audit the SEO of your client’s website – you can build your own SEO audit tool, or you can use white label SEO tools to audit them. Now, building your own SEO audit tool requires a lot of time, money, and technical resources.  


If you want to remain ahead of your competitor, then the best way to begin SEO audits is by using white label SEO Audit Tool. In this article, we are going to discuss all that you as an owner of your marketing agency need to know about white label SEO.


What is white label SEO?


Let us begin with the most basic question – what is white label SEO? If you have been to a local shop, you may have observed the attendants of the shop emptying content of food items from a large packet into various small packets.

These small packets will have the label of the shop and not of the manufacturer who made it. The shopkeeper charges the customer according to the quantity they buy.


White label SEO works on the same premise. Several SEO audit tools such as RoboAuditor, Woorank, Raven, and Moz audit the SEO of a website and provide an in-depth SEO audit report as shown below. These tools analyze the website on several parameters such as keywords, page level SEO score, competitor analysis, page level speed score, etc.

growthrobotics seo audit tool sample report


This helps you and your client to understand the pain points and work towards optimizing the website.

Where does white label SEO appear in the picture?


Well, by using white label SEO, you are using the same audit tools but in your company’s name. So, if you have used RoboAuditor to audit your client’s website, you can white label it and add your name to it. This way, you are not only saving time and efforts on creating a new tool but are also able to help your client better.


How is it beneficial to your business?

1. Build a portfolio of loyal customers

Firstly, it helps in building loyalty among your clients. It assures them that they will receive an end-to-end solution from your organization about Site Audits and optimization.

By providing reliable SEO services, your agency is also assured of business, as your client will not look for other agencies to do their SEO.


2. Don’t be deterred by lack of technical knowledge

SEO requires in-depth knowledge, and it cannot be acquired in a short-term. Not to forget, the constant changes in search engine algorithms such as Google Panda and Google Penguin can only make the matter worse. It is at this stage when White label SEO bridges the knowledge gap and helps you in providing SEO services to your client like a pro.


3. Helps you focus on your core specialization

So, your specialization is in web development and not SEO. Well, you do not have to worry about not having specialization in SEO. White label SEO allows you to focus on your core specialization even as you offer SEO services to the client.


4. Add value to the services you offer

In today’s world where everything is digital, the services that you offer are integrated with each other. So, if your business involves developing the website, you can add value to the services you offer by adding more services such as SEO audits. So, essentially white label SEO helps you in building a one-stop solution for your client.

 Just as you offer services to help your client get leads through their marketing efforts, white label SEO helps you get leads to your business by giving you an opportunity to provide credible SEO information to your clients and help them scale their business.

Things to remember before you choose a white label SEO Partner

Several companies provide white label SEO services – some are genuine, some are moneymaking gimmicks. Here are a few questions that you must ask the company before collaborating with them.


1. How long will it take my client to rank on the first page?

SEO is a long-term strategy. It is not possible to rank your customer on the first page within 30 or 60 days. So, if the company promises to show you results within a short span, reconsider it.

Bringing your customer’s website on the first page is a collaborative effort that requires a mix of digital marketing and content marketing strategies.

It cannot be done through SEO audits alone. Also, be wary of companies that guarantee SEO rankings. There cannot be any guarantee of getting high SEO rankings; it is a continuous process.


2. How do you respond to changes in Google algorithms?

Google continually makes changes in its search engine algorithms. An excellent white label SEO Company will be aware of the algorithms and make changes in its approach to help you provide correct analysis to your client.

3. What is your method of measuring progress and results?

While improved rankings are the answer you may want to hear, the focus should be on the process involved in improving the rankings than on using not-so-worthy keywords or worthless blog posts to improve the rankings.


Always search for a company that has a consultative approach and helps you to improve your client’s website ranking more organically.

4. What kind of training and resources do you offer?

Ideally, the company should provide you with webinars or personal training to help you gain insights on how the tool is used. If the company does not share the knowledge that you think is necessary for you to be able to deliver adequate service to your client, do not engage with them.


5. What kind of reporting do you provide?

Reporting is the most critical part of selecting the right company. Ask the company to send you a sample report and engage with them in a discussion to see what kind of value-add can they provide to your client. Ensure that you get high-quality reports and statistics that show you the progress of your client clearly.

 

Finding the right partner is crucial for the Growth of your business, so take time to analyze the services offered by these companies and ask them the above questions before selecting the right one.

RoboAuditor is an Embeddable SEO Audit tool which generates 4X more leads with the traffic you already have.


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Global Seo, SEO, SEO Audit

Today, top SEO agencies of the world thrive on business from multiple locations.

The agencies which top the charts have worked days and nights to achieve this status, while the beginners in the industry are just gearing up.

When starting out on the SEO services journey, you always ask yourself this question: where to collect leads from?


The answer lies in SEO itself. 93 Percent of business owners will use SEO and content marketing as a primary tool, whereas 92 percent believe that SEO is a surefire way to generate better leads



93 percent of business owners will use seo

As long as there are search engines, SEO services will be required. There are people out there desperately waiting to pay you money to optimize their site for search! But how do you look for these leads?


We have compiled a list of ideas and tips explaining how to generate SEO leads. Let’s take a look:


1. Get Google Listing


If you are a digital agency or a freelance marketer or SEO expert, you should be present somewhere on the first page of Google’s listings.



Google business listings are ideal for businesses because they are the smoothest route to lead your customers to your agency.


You can achieve this goal without any fishy SEO techniques and by following ethical SEO practices.



If you use unethical means, Google will find out, and your agency may be barred from being listed as a business on the most popular search engine on the web.



Not to mention, it will lead to bad reputation and loss of customers, etc.


If you are an agency providing multiple services to your customers, it is essential to dedicate a top-level page to each service on your website.


It will avoid confusion, and the search engine will be able to sort out the ranks by your services.



Do not put the same keyword for various pages or only a single keyword on the home page. You have to put keywords in moderation, so it doesn’t confuse the search engine.


2. Offer Something for Free


If you are a digital agency or a freelance marketer or SEO expert, people will ask one big question: why should we trust you? Why would anyone trust an agency out of the blue?


Dismiss this fear by offering a free tool on your website to your customers. It is the perfect building ground for you and your customers, and your credibility will be cemented by offering something of value.


You can use the tool to collect lead data and many other key insights.



You may get a lot of traffic from places like Google listings, but this traffic may never interact with your website because of lack of trust in your services [because you’re new]


Offering a free tool is the best way to turn traffic into valuable leads.


Formstack
reports that the average conversion rate for traffic on any website comes out to be 1 percent. The remaining 99 percent of traffic has no clue how to interact with your website.

average conversion rate for traffic on any website comes out to be 1 percent

You need to make this traffic stay and interact with your site. It can be through any tool which is relevant to the services your agency offers.  


For example, a Website Auditing Tool powered by your agency. Your visitors can scan their website using this tool, and you will gain leads which would have experienced your agency’s services.


3. Free Resources


You can establish your presence as an industry leader in your field by providing free resources to your customers. These resources will educate your audience and nurture leads at the same time.



Take the time out to brainstorm and decide what will be the best free resource for your leads. Will your target audience be willing to provide their contact details in exchange for the free resource?



If yes, your job is done because you understood the first link to a solid lead nurturing strategy. You can use these contact details to interact and engage with your leads and send them targeted messages, so they stay inside the conversion funnel.



If you are not sure of the free resource or the mode of exchange of the free resource, you can test all these options one by one until you land on one option that suits your website and users perfectly. Common free resources include:

 

PDFs
Whitepapers
Tutorials
Video tutorials
Webinars
Training manuals
Checklists


These are very resource intensive and the cost per lead from these channels is very high.


4. Partnerships


Another excellent way to secure more leads is by building strategic partnerships with the top influencers and businesses in your niche.

 

The best way to go about this is to offer the companies, within your niche, a free trial of your SEO services or any services they like to avail. It will build your reputation and secure you some solid leads for the future.


Your nature of business relies mostly on trust and partnerships hint at building trust with key players within your niche. It will work great if you portray your business as a problem-solver.


Cody Miles,
Founder of an SEO agency, tells his success story. He grew his business via referrals and strategic partnerships with key players in the industry.

As a fresh agency, they targeted traffic by creating good content and sharing it with key influencers in their niche:


Like any SEO strategy, it really took about 6-8 months before we began seeing any real return — but it paid off. After the initial work, it became a snowball effect.

Those initially hard-earned clients recommended us to their peers, and those peers recommended us to their peers, etc.


You can give a 10% discount to existing customers for referring a new one to your agency.

The other party will enjoy a profit simply by referring you to a customer while you will get a new customer onboard who will enjoy your services via word of mouth.


5. Stay Active on Quora


Chadwick Martin Bailey, an expert market research firm, reported that up to 
51 Percent of Facebook users and 67 percent of Twitter fanatics would most likely purchase recommendations from brands they are a fan or a follower of.

Such is the impact of Social Media on lead generation and sales that revenues are expected to go up exponentially in the coming years.


Social mediums are great for collecting leads and forwarding them to your website. Quora is one of the most relevant social mediums out there for an SEO agency. It is also a very active discussion site on the internet.


If you have been to the site, you know the drill. People are dropping in to ask questions about their issues which cover every topic under the sun.


There are tags which can lead you to the topic of your niche, like SEO, lead generation, etc. Find these questions that people ask about SEO and answer them with your personal or company profile.


Personal answer is preferable because your profile will have a name and a photo of credibility. There is an option to include your profession in the description as well, so people can click on the link to go to your agency’s website and check their services.


You won’t imagine the traction you can get simply by answering questions on Quora. It is a wonderful place for businesses like yours. Solve someone’s problem, and they may end up becoming a loyal customer of your agency.


There used to be a time when LinkedIn Answers used to be this helpful, but it doesn’t exist anymore, so focus your efforts on Quora. You can even assign a person to do this job for a few hours every day.


6. Revamp Someone’s Site for Free


This sounds like an old-school sales technique, but it works well. You must have seen dozens of websites on the internet, of companies and individuals, with horrible SEO. Those sites really look like they could use some help.


Try this cool lead generation tip and contact the owners of these websites. Your pitch needs to be top-notch, so it doesn’t look like spam.

Target websites which are on the 3rd, 4th or 5th page of Google. There is no limit to the industry, so you can be free in choosing the website of your choice.


Tell those site owners how terrible it is to be on #4 and how you can help them attain a first page ranking for free! Here is an example of the mail you can send:

6-Ideas-I-Used-To-Generate-SEO-Leads-For-My-SEO-Agency

 

Bonus idea: lead generation tools


In 2016, companies globally spent 
$613 Billion on SEO and Digital Marketing, three times what was spent in 2008.

In the US alone, companies spent as much as $65.26 billion on search engine optimization in 2016, and this spending is expected to increase to $79.27 billion by 2020.

Companies can get more leads through tools which are widely available in the market.

For digital agencies, what can be a better tool than a Website Audit Tool which can be easily embedded on your website to generate personalized, comprehensive white label SEO reports for your prospects by just sharing their domain and email address?

These tools can start generating leads immediately and reduce the cost per lead dramatically. With real-time analytics, you can improve areas of your campaign that may be becoming a hurdle in attaining more leads. 

The demands of today’s digital world can be met by keeping a few active lead generation tools handy which not only automates but increases conversions.

automatic-lead-capture

Last word


Countless websites are live on the internet today. A study calculated that 3.5 Billion searches are performed on Google every day, which lists one trillion online websites.


If you are a digital agency or a freelance marketer or SEO expert, you have ample opportunities to grow your business via the web. Don’t limit your business to one city or area, because SEO is like a universal language.


You and your salespeople need to come up with creative ways to target leads and attract them to the sales funnel. The tips mentioned above will be beneficial to you in this process.

Have you tried something else? Let us know in the comments below. 

RoboAuditor is an Embeddable White label SEO Audit Tool which generates 4X more leads with the traffic you already have.


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