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Global Seo, Lead Generation, SEO, SEO Audit, Uncategorized

Webmasters and marketers around the world are realizing the pot of gold lies in their mobile strategy. With Moore’s law playing out every year that sees an increase in computing power for every square inch of a circuit, the smartphone today is much faster than all the computers combined, that took Apollo to the moon. Consumers are increasingly moving to a mobile-first mindset, and Google is pushing this agenda of mobile-friendliness that goes even beyond its pervasive search business via text and clicks.


For enterprises and search engineers, mobile friendliness as a ranking factor is going to become critical, with Google announcing a change in its algorithms before fall 2018. The whole mobile ecosystem including apps and supporting technologies like virtual reality are in Google’s sight. Let’s understand why Google is moving away from its focus on the desktop, and pushing the market towards mobile friendliness.



  • Why is Google giving more importance to Mobile Friendliness?


Just last year, for the first ever time in history, StatCounter reported how smartphones and tablets now account for more than 51% of internet consumption, while desktop consumption is waning, at 48.7% at the time of the research. Many desktop metrics that track mobile site visits and engagement would reflect this trend, as customers up to their mobile maturity, and want businesses to meet them at their moments of concern, increasing being called micro-moments by Google. Google is working on updating its algorithms to match this, and one shouldn’t miss out on shoring up the mobile-friendliness quotient of their website.




  • Can we inculcate a Mobile-first culture that is Performance-Based?


While customers thinking mobile-first are increasing being matched with developers who match this mobile friendliness with mobile payment or productivity apps that can match a desktop version any day, typical businesses are still stuck in their desktop efforts although the figures show otherwise.


This is the time for the well-placed search giant to pivot incumbents towards a mobile-first mindset that translates into real results. Webmasters need to adapt to the mobile experience where users have shorter time-spans, are viewing information on a much smaller screen mandating crisp content, and targeted towards the mobile-friendly Googlebot that promotes and demotes websites more promptly today. Tracking user data and KPIs is far better versus desktop, helping websites understand performance, and fine-tune their strategies better than before.





  • Does Mobile allow better interaction and user engagement when compared to desktops?  


The success ratio of click-through rates in mobile search pages is more than that of desktops, and apart from the technological advancements you might think, it comes down to the user experience offered. One of the reasons Google has been successful with mobile friendliness is due to its inherent ability to leverage the mobile platform and come up with new programs or plans that accelerate its adoption across the world.


Benefits include touch sensitivity, gestures, and even possibilities like a carousel for rotating news items or products that make it convenient for the user to identify and complete his search. Google wants to set a benchmark in mobile friendliness, by being a user’s eternal guide for any possible topic.



  • Are we geared up For A Mobile-Centric Operating era?


The smartphone in each one of our hands represents the shift in computing power and hardware evolution. The recent Internet Trends Report by Mary Meeker mentions ‘mobile’ multiple times, in fact as the first trend shaping the future of the internet. The report covered its overwhelming impact, showing how this is just the start of a burgeoning era.


New technologies like ledger keeping on a commonly accounted platform, called blockchain or mesh technologies that allow big data, machine learning and related technologies to work in unison on the mobile platform are all factors that will play out in ramping up the mobile-friendliness factor among the market, and the mobile will be the center on which websites or apps are built and marketed.




  • What’s the Base for Future Mobile-First or Mobile-Only Features?


Compare the capabilities of the first iPhone or Android released just over ten years ago to the super-phones we have today, and you would know the kind of hardware and software innovations that have become a part of our everyday lives. In the context of mobile-friendliness and search criteria, the most significant recent release has been the launch of Google’s AMP, or Accelerated Mobile Pages, the weblinks accompanied by lightning symbols.


Loading such pages indeed matches the speed of a lightning strike: the pages load instantaneously. By convincing the market to take the mobile-first route, AMP will be one of the many such features that the search engine adopts, or incorporates in its search criteria. Like AMP, they are bound to go only the mobile route, sometimes without a parallel application for desktops.



But what are the requirements to move up the mobile-friendliness ladder?

For Google to count your website as mobile friendly, web pages must display ‘correctly’ on any mobile device. Much of this entails how well your audience can load all the content on your website, read it without having to scroll or zoom too much, and easily interact with the available buttons. Now that doesn’t seem like a tough job to get in their good books, does it? While we await and gear up for Google’s mobile-friendly ranking update to roll out, it has already made a start by launching its mobile-first index.


Indexing is the process of Google creating a catalog of all the websites that it crawls and includes in search results (quite literally, most of the existing websites today). Mobile friendliness must now become a culture shift in your organization, and not as a piecemeal approach, to be able to stay abreast in this fast-moving market.


  • How to check if your website is mobile friendly or not?



Mobile Friendliness of your website not only ensure that the pages are performing well on all the devices but play a crucial role in page ranking as well. There are several tools available online which can help you check if your website is google mobile friendly website or not. One among those tools is RoboAuditor.

RoboAuditor can audit any website on 70 parameters and generate an SEO Audit report with actionable insights. And the good news is, you can generate the report for FREE!!


RoboAuditor is an Embeddable white label SEO Audit tool which generates 4X more leads with the traffic you already have.

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Global Seo, Lead Generation, SEO, SEO Audit, Uncategorized

A simple Google search is how you might have chanced upon our website. We could have been ranked somewhere near the top (we’d be delighted if you found us at #1 or #2 of the results page) but the way to the top is always hard. It takes more than sheer optimization oriented efforts, the process has to be aided with the right, if not the best SEO tools.

 

But the market is crowded with hundreds of providers providing ‘the best SEO tools and options’ either providing cost or marginal feature advantages, as diverse as the Panda SEO update was from Possum. Besides the existing mainstream tools like Google Analytics or Moz Listing, let’s understand the parameters you must consider before you shortlist potential vendors for the best SEO tool for you:


1. Comprehensive SEO Audit:



You might have got wind of how your competitors are racing ahead by acquiring quality leads and increasing conversions, thanks to the best SEO tools helping optimize their website. Studies show 95% of clicks happen on Page #1 of search result pages.


The optimal way for you to get started and match up, just like any other domain, is to perform an audit on the state of your current SEO state. Some of the best SEO tools available, help you get this done before you draw a blueprint of how to execute your strategy for the next quarter.


The tools are automated and multi-functional, which scours your website, analyzing and presenting reports on what’s missing, and what’s not. Important parameters like the on-page SEO performance of your web pages, or how quickly your page loads (page speed) are key factors.


An increasing shift to mobile browsing mandates website responsiveness on mobile must be determined and actioned to improve SEO performance. Besides, the best SEO tools must evaluate the quality of links and social media performance must be evaluated.





2. White Label SEO Report:



White labeling is a cross-industry term used in a brand relationship involving a couple of brands, where one foregoes its display to front-facing customers for the other to benefit. Don’t fret, this isn’t brand exploitation for the brand giving up its ‘branding’ at the mercy of the other, but an intentional agreement both parties come into.



It’s more like a B2B term, where an apparel brand contracts a textile supplier, to manufacture clothes attaching the latter’s brand on them. Transition to SEO.


What if you could take a look at the best SEO tools and find one that allows you to embed its audit tool onto your website, thereby making it look like it was your tool? In the proprietary world we live in, RoboAuditor stands out as one of the best SEO tool, thanks to its open nature which allows it to be embedded anywhere.




3. Lead Generation Tool:



Similarly, we know your business is always looking out for quality leads. Today, companies adopt a variety of strategies to accumulate and convert leads through best SEO tool. Whether it’s hiring an expert SEO agency or the myriad freelancers, the reality is they don’t always provide the silver bullet to your business challenges.



Then, after onboarding the systems and what agencies would have termed ‘the best SEO tool’, they end up sharing performance reports, not proactive reports. No lead generation tool would be able to read, analyze and suggest actions to improve the lead generation process.


Additionally, lead generation warrants a host of efforts like cold calling, campaign marketing or content creation like whitepapers that takes considerable time and effort.


What if there was an appropriate, maybe even the best SEO tool around, that was able to directly cut to the chase of identifying clients’ requirements, eliminated costly efforts like case studies and whitepapers, and gave your clients insights into what’s missing in their SEO efforts? And what if you could embed it directly into your website?




4. App & Feature Integrations:



Today, the market has grown so vast and diverse that there are market opportunities which a plethora of agencies have plugged. The agencies with the best SEO tools wouldn’t have been able to deliver without adequate integrations with services tailor-made to suit or solve certain requirements.



This is the age of the application programming interface, acting as multiple gateways that open enormous possibilities for developers and marketers.


An authoritative piece on Moz back in 2012 predicted how the next ten years would see a decline in people visiting websites. How accurate in an app-first era we live in today. The best SEO tools that would almost certainly fit your requirements will have to be agile in their structure, and diverse in their integration possibilities.


They should be able to augment your business goals by allowing your existing initiatives like email marketing through Mailchimp or workflow automation through Zapier.


5Language Support:                 


Google Translate is a tool that works flawlessly. There have been multiple occasions language integrations is becoming imperative for companies catering to a quickly widening market. Language integration rationalization must become mainstream, especially those who claim to offer the best SEO tools around.



Companies who are finding new markets in new geographies insist their marketing partners like you must be fast-moving and cross-geographically neutral like them, and the start must happen with multiple language support. This feature might be the primary distinguishing factor that will help you filter out the best white label SEO audit tool and the most relevant one for your SEO investment.


Conclusion:


You can put your Agency’s Sales Process on an Auto Pilot mode if you have the above features in your free SEO Tool. It’s not an easy task to find all the above features in one tool at a very competitive price. RoboAuditor is one of the very few tools which provide all the above features at the most competitive price.





RoboAuditor is an Embeddable SEO Audit tool which generates 4X more leads with the traffic you already have.

1

Global Seo, SEO, SEO Audit, SEO Audit Checklist, Uncategorized

Before getting into how to perform SEO audit lets us first understand what correctly SEO Audit is!

There are around 140,000 websites created every day and on an average Google processes around 40,000 search queries per second which means over 3.5 billion searches per day- that’s a lot.

So being on Page 1 is very critical to generating business from online channels.

But now the question arises- How do you land on Page 1?

Well, there are various factors which decide your position on Page 1, and to check these factors it’s important to perform an SEO Audit.

An SEO Audit can be termed as a process of analyzing the search engine compatibility of a website on various parameters.

In other words, it’s about knowing the strengths and weaknesses of your website on a list of best practices laid by popular search engines like Google, Yahoo, and Microsoft etc.

Now, since you have a gained a fair idea about SEO audit, let’s get started.


Key Parameters for SEO Audit:


There are more than 100 signals/parameters which popular search engines like Google looks while ranking your website.


Interesting Fact20% of the SEO Parameters make an impact of more than 80% on your website.

Sounds quite interesting, isn’t it?

Let’s have a detailed look at these parameters


Check the Title Tag:

A title tag defines the title of a webpage; it is used in the HTML code. For instance, if you were searching for SEO on Google, then these are the results which search engine might come up with. The clickable headline for a given result is the known as the title tag.


                         

The title tag not only specifies the heading of your webpage but also gives a brief portrayal of the content of the page.


Title tags play a critical role in determining the ranking of your web-page as they are significantly displayed on the SERPs (Search Engine Result Pages).  Also, when your webpage is shared on social media, the title tag is displayed as an anchor text.


You should always check and make sure that your title tag is not very long and should not have more than 70 characters. Always try and use the long-phrased keyword in the title tag and most importantly the title you choose should be according to your page.


Check for Meta Description:

The meta description tag gives a summary of the content present on your webpage. It gives an outline to the readers about what the page is exactly about. The Meta description appears right below the title tag.


It acts as an advertisement for the readers. A useful, precise and relevant meta description can help you increase users click through rate.

                       

Although, Google algorithm does not consider meta description as a parameter for search result rankings meta description is an essential aspect of your SEO audit since it gives a clear picture to your visitor about the product/service they can expect from your website. A proper meta description will ensure more people can buy your product/service which in turn boost your ranking.


The social media networks, define the posts based on the meta description. If the meta description is not defined then social network by default display the first two lines as a description for your web page. So always include a meta description for your webpage.


The meta description gives actual meaning to your website. It should not have more than 320 characters and should be in active voice. The meta description should always be unique and make sure it has structured content with your focus Keyword, this will help your site links to be automatically shown in SERPs.

 

Check for Heading:

As it is said the first impression is the most essential and ever-lasting impression and I am sure you would like to give the best impression to your website visitors.


                                              

The first line mentioned here is the Heading of the webpage.

A good, crisp, clear, short heading is the best option to get the interest of the website visitor. It’s about explaining what all you do in just a few words.

 

Mobile Responsiveness:

Mobile responsiveness means that your website is designed in such a way that it adapts itself to any kind of screen be it- phone, tablet, desktop, laptop or anything.


With the rapid growth of smartphone usage, the website traffic has significantly been changing over the years. More than 50% of the users surf the sites through their mobile phones and also one-quarter of the online searches are mobile-based searches,  so it is essential to have a website that adapts and looks good on all devices regardless of its shape and size.


                                                                   

It is imperative that your website is mobile friendly as it is one of the ranking factors. Also, complete mobile-friendly pages are given more traffic by Google. So make sure you have created Accelerate Mobile Pages (AMPs) for your website.

Page Speed:

The page speed signifies how quick the visitors can see the content, images of the page and interact with it.



 

Page speed is one of the important factors to attract more traffic and conversions on a landing page.

 

As per the researchers, it is believed that in just 5 seconds, the online buyers close the landing page. So it is important that the pages you create are faster which in turn will help you get more sales, leads, and traffic. Pages which have a long time generally have higher bounce rate too.


Make sure your website always loads faster than your competitors.

Links:

Hyperlinks commonly known as Links are present on most of the WebPages and allow you to hop to a new page consisting of the reference data when you just tap or click on them. You can attach links to images, HTML elements or texts.


You can provide internal as well as external links on your website (i.e. within your webpage or to the other WebPages). The number of quality links on your website can help in attracting traffic to your site, which can help you increase your rankings.


Google and other search engines give due credits for your links, so include an accurate amount of links on your website/page.


Make sure you put proper internal & external links on your website. The links should not be broken.

 

Structured Data / Snippets:

A structured snippet commonly known as a rich snippet is the additional information that is present just below the search results. It briefs the users about the link and content provided in the link. That additional information can be ratings of the products/services, date of issue of the articles, etc.


Snippets quickly draw the user’s attention. They are the only way in which your webpage can standout against the different competitors.  


                                               

For instance, when you want to buy a book online you choose it probably by better rating. Same is the case with your users they check the ratings and only then opt for your website.

 

How to check all the above parameters in < 10 mins?



If you do it manually, it might take hours and you might not also get the recommendations/list of action items to fix the issues.

RoboAuditor is an SEO Audit tool, which can do the website audit report pdf on all of the parameters as mentioned earlier and many more ( more than 70 Parameters) in < 60 seconds.

With RoboAuditor, you not only get a comprehensive SEO Audit but also White Label Audit Reports and also White Label SEO  Audit Tool (Lead Gen Tool) which you can embed on your website and let your website visitor do their audits by sharing their email address with you.

RoboAuditor is an Embeddable SEO Audit tool which generates 4X more leads with the traffic you already have.
0

SEO

Search engine optimization (SEO) is a massive field brimming with a multitude of variables which affect the rankings of a website on the search engine result pages (SERPs). Since better search engine rankings translate into higher website user traction and greater profitability, the competition between various web pages vying for the top spot is brutal.


Moreover, organic search traffic is critical for growing a business, since it accounts for more than half of the overall site traffic, on average, as compared to only 5% from social media.


To help your website attain the coveted top position, you need to conduct a thorough evaluation of all the elements that contribute to a high search engine optimized site.
keep reading

0

Global Seo, SEO, SEO Audit, SEO Audit Checklist, SEO Firm

When Google PageRank was created, it opened doors for the search engines to capitalize on search methods. A web page is essential to a user – based on interests, business or attitude. On the World Wide Web, there are thousands of web pages with varying significance for one person or another.


Web pages are designed in a way that they are ranked based on their significance to their target audience. Thus, when Larry Page and Sergey Bin invented Google PageRank, they created a world of endless possibilities where search terms can have an impact on your business.

keep reading

0

SEO

Every business be it big or small knows the importance of coming on page 1 in google search results. The other great thing is that they all know it can only be possible through SEO.


spending-for-seo


Don’t you think this is the best time to start your SEO Service business? Indeed but SEO agencies have a lot of competition due to the demand for this service all over the world.

We have interviewed a lot of SEO agencies and took out the best 5 ways to generate leads at a very low cost per lead. Let’s move on!!


1. Referrals


It’s the oldest trick in the book. The best of clients come from friends, family or existing customers. It is human nature; if someone refers us a product or service, we are more likely to trust that referral.

On the other hand, it is your responsibility to give 100% to each of your clients. Otherwise, you will not get good referrals. If you have a reputation for dealing diligently and carefully with clients, people will be happy and refer you to others.

SEO agencies must work for several months before their efforts come to fruition. During this period, your services and customer helpline is the key to keeping clients glued.

When you start out, it is essential to pitch yourself to everyone and grow through referrals. Once your business is established, you can earn more clients through marketing.

2. Cold Calling


Cold calling is an old sales tactic which is still used today. It can be defined as calling on the prospect without prior appointment. Cold calling potential candidates can be tough and challenging. The whole process of cold calling is complicated, especially if you haven’t mastered it.

 

The best way to go about this is to offer something in return when you approach a potential client. Your pitch should be refined to capture the attention of a prospect and then the game is yours.

 

The more guest blogs you write in high authority publications, the more link juice your site will receive from these sites. That’s one way to establish a credible reputation.

 

Create a double pitch and master the art of delivering that pitch everywhere. If you are a startup which needs funding, make copies of your presentation and carry it anywhere with you on your phone, tablet, laptop, etc.

 

You must be ready to pitch it to a prospect whenever the opportunity arrives. Passionate agency owners are always on a lookout to present their ideas to a businessperson who is having troubles with their brand’s online presence.

 

According to Neil Patel,


"The best way to get companies to pay you six figures is to give away the farm. Within your proposals, you should have one section that breaks down everything the company is doing wrong, how they can fix it, and what it would cost for you to fix it."

3. Content Marketing


It is a technique to construct and spread relevant content to attract a targeted customer base to drive profits.

 

Content marketing focuses on content creation and distribution. It’s also somewhat like cold calling and takes time to show results.

 

The first thing your agency should do is to create a blog section on your website where you provide unique information to your prospects.

 

Many developed organizations and businesses keep an active blog to keep their clients, and daily readers informed about recent happenings in the SEO world. Here are 10 content marketing tools you can use to boost your SEO.

4. Email Marketing


Email marketing is one of the best ways to attract new customers and maintain good relations with existing ones.

 

You can combine email and content marketing to bring new leads to your website. You can send out newsletters via emails carrying a bit of information from your blog and a roundup of your services.

 

Customers are more likely to open emails that are personalized. Email remains one of the most low-cost internet marketing technique that generates the highest possible return on investment.

 

With email marketing, you can also interact with your customers. Send them birthday messages, offer them promo codes and special discounts. They will be compelled to come back if you segment your audience based on their interaction with your website.

5. Process Automation


Companies gain exponentially from process automation. Automation is the use of technology to create processes that replace human effort. SEO firms can leverage automation by offering:

1. White Label SEO Tool
2. Automatic lead capture


i. White Label SEO Tool


SEO audit tool is the first automation required for SEO firms. Since the starting step for any project in SEO is SEO audit, automating the audit process with a tool is considered critical.

 

With a White Label SEO tool, it becomes effortless for SEO firms to analyze the current state of SEO for their customers. You can also generate white label SEO reports and send to your prospects for free.


White Label SEO | RoboAuditor

White Label SEO Report | RoboAuditor




A free trial gives a part of your service for free, and clients who wish to do business with you can gain firsthand experience of your efficient service. An SEO audit tool analyses any website on various parameters and generates an SEO audit report with actionable insights.

ii. Automatic Lead Capture


We know that leads play a very critical role in growing an SEO firm.

Wouldn’t it be great to embed an SEO audit tool on to your website and your prospects can do the partial audit by themselves by just sharing their email address?  

This, in turn, becomes an automated lead generation method for an SEO firm. Your website will turn into a lead generation engine without adding any more content like ebooks, white papers etc.



automatic-lead-capture



How can RoboAuditor help?


We at RoboAuditor are in the business of helping SEO firms achieve their goals and help them grow.

We offer a robust white label SEO audit and lead generation tool which can improve the SEO of your website.

 

Finally, businesses can use our lead generation tool to gather more leads. SEO firms are struggling with intense competition, but there are creative ways to grow and stand out from the competition.

 

Don’t give up on your passion, and network as much as you can with industry peers to promote your business on every platform.


RoboAuditor is an Embeddable SEO Audit tool which generates 4X more leads with the traffic you already have.
0

SEO, SEO Audit Checklist, Website Audit

“Too much of anything is bad, but too much good whiskey is barely enough.” Mark Twain

There is no optimal keyword density out there.

There is, however, a lot of room for original, quality, and valuable content.

Having said this at the very outset, is there more to be said?


keep reading

0

SEO, SEO Audit

One thing that differentiates an excellent marketing agency from a good one is the kind of Search Engine Optimization (SEO) solutions offered by them. It is no secret that every company wants their website to rank high on search engine pages.


Marketing agencies all over the world offer them SEO services; however, what most agencies lack is the ability to audit the client’s existing website and provide solutions to optimize it.

There are two ways to audit the SEO of your client’s website – you can build your own SEO audit tool, or you can use white label SEO tools to audit them. Now, building your own SEO audit tool requires a lot of time, money, and technical resources.  


If you want to remain ahead of your competitor, then the best way to begin SEO audits is by using white label SEO audit tool. In this article, we are going to discuss all that you as an owner of your marketing agency need to know about white label SEO.


What is white label SEO?


Let us begin with the most basic question – what is white label SEO? If you have been to a local shop, you may have observed the attendants of the shop emptying content of food items from a large packet into various small packets.

These small packets will have the label of the shop and not of the manufacturer who made it. The shopkeeper charges the customer according to the quantity they buy.


White label SEO works on the same premise. Several SEO audit tools such as RoboAuditor, Woorank, Raven, and Moz audit the SEO of a website and provide an in-depth SEO audit report as shown below. These tools analyze the website on several parameters such as keywords, page level SEO score, competitor analysis, page level speed score, etc.

growthrobotics seo audit tool sample report


This helps you and your client to understand the pain points and work towards optimizing the website.

Where does white label SEO appear in the picture?


Well, by using white label SEO, you are using the same audit tools but in your company’s name. So, if you have used RoboAuditor to audit your client’s website, you can white label it and add your name to it. This way, you are not only saving time and efforts on creating a new tool but are also able to help your client better.


How is it beneficial to your business?

1. Build a portfolio of loyal customers

Firstly, it helps in building loyalty among your clients. It assures them that they will receive end-to-end solution from your organization about SEO audits and optimization.

By providing reliable SEO services, your agency is also assured of business, as your client will not look for other agencies to do their SEO.


2. Don’t be deterred by lack of technical knowledge

SEO requires in-depth knowledge, and it cannot be acquired in a short-term. Not to forget, the constant changes in search engine algorithms such as Google Panda and Google Penguin can only make the matter worse. It is at this stage when white label SEO bridges the knowledge gap and helps you in providing SEO services to your client like a pro.


3. Helps you focus on your core specialization

So, your specialization is in web development and not SEO. Well, you do not have to worry about not having specialization in SEO. White label SEO allows you to focus on your core specialization even as you offer SEO services to the client.


4. Add value to the services you offer

In today’s world where everything is digital, the services that you offer are integrated with each other. So, if your business involves developing the website, you can add value to the services you offer by adding more services such as SEO audits. So, essentially white label SEO helps you in building a one-stop solution for your client.

 Just as you offer services to help your client get leads through their marketing efforts, white label SEO helps you get leads to your business by giving you an opportunity to provide credible SEO information to your clients and help them scale their business.

Things to remember before you choose a white label SEO Partner

Several companies provide white label SEO services – some are genuine, some are moneymaking gimmicks. Here are a few questions that you must ask the company before collaborating with them.


1. How long will it take my client to rank on the first page?

SEO is a long-term strategy. It is not possible to rank your customer on the first page within 30 or 60 days. So, if the company promises to show you results within a short span, reconsider it.

Bringing your customer’s website on the first page is a collaborative effort that requires a mix of digital marketing and content marketing strategies.

It cannot be done through SEO audits alone. Also, be wary of companies that guarantee SEO rankings. There cannot be any guarantee of getting high SEO rankings; it is a continuous process.


2. How do you respond to changes in Google algorithms?

Google continually makes changes in its search engine algorithms. An excellent white label SEO Company will be aware of the algorithms and make changes in its approach to help you provide correct analysis to your client.

3. What is your method of measuring progress and results?

While improved rankings are the answer you may want to hear, the focus should be on the process involved in improving the rankings than on using not-so-worthy keywords or worthless blog posts to improve the rankings.


Always search for a company that has a consultative approach and helps you to improve your client’s website ranking more organically.

4. What kind of training and resources do you offer?

Ideally, the company should provide you with webinars or personal training to help you gain insights on how the tool is used. If the company does not share the knowledge that you think is necessary for you to be able to deliver adequate service to your client, do not engage with them.


5. What kind of reporting do you provide?

Reporting is the most critical part of selecting the right company. Ask the company to send you a sample report and engage with them in a discussion to see what kind of value-add can they provide to your client. Ensure that you get high-quality reports and statistics that show you the progress of your client clearly.

 

Finding the right partner is crucial for the growth of your business, so take time to analyze the services offered by these companies and ask them the above questions before selecting the right one.

RoboAuditor is an Embeddable SEO Audit tool which generates 4X more leads with the traffic you already have.
0

Global Seo, SEO, SEO Audit

Today, top SEO agencies of the world thrive on business from multiple locations.

The agencies which top the charts have worked days and nights to achieve this status, while the beginners in the industry are just gearing up.

When starting out on the SEO services journey, you always ask yourself this question: where to collect leads from?


The answer lies in SEO itself. 93 percent of business owners will use SEO and content marketing as a primary tool, whereas 92 percent believe that SEO is a surefire way to generate better leads



93 percent of business owners will use seo

As long as there are search engines, SEO services will be required. There are people out there desperately waiting to pay you money to optimize their site for search! But how do you look for these leads?


We have compiled a list of ideas and tips explaining how to generate SEO leads. Let’s take a look:


1. Get Google Listing


If you are a digital agency or a freelance marketer or SEO expert, you should be present somewhere on the first page of Google’s listings.



Google business listings are ideal for businesses because they are the smoothest route to lead your customers to your agency.


You can achieve this goal without any fishy SEO techniques and by following ethical SEO practices.



If you use unethical means, Google will find out, and your agency may be barred from being listed as a business on the most popular search engine on the web.



Not to mention, it will lead to bad reputation and loss of customers, etc.


If you are an agency providing multiple services to your customers, it is essential to dedicate a top-level page to each service on your website.


It will avoid confusion, and the search engine will be able to sort out the ranks by your services.



Do not put the same keyword for various pages or only a single keyword on the home page. You have to put keywords in moderation, so it doesn’t confuse the search engine.


2. Offer Something for Free


If you are a digital agency or a freelance marketer or SEO expert, people will ask one big question: why should we trust you? Why would anyone trust an agency out of the blue?


Dismiss this fear by offering a free tool on your website to your customers. It is the perfect building ground for you and your customers, and your credibility will be cemented by offering something of value.


You can use the tool to collect lead data and many other key insights.



You may get a lot of traffic from places like Google listings, but this traffic may never interact with your website because of lack of trust in your services [because you’re new]


Offering a free tool is the best way to turn traffic into valuable leads.


Formstack
reports that the average conversion rate for traffic on any website comes out to be 1 percent. The remaining 99 percent traffic has no clue how to interact with your website.

average conversion rate for traffic on any website comes out to be 1 percent

You need to make this traffic stay and interact with your site. It can be through any tool which is relevant to the services your agency offers.  


For example, a website auditing tool powered by your agency. Your visitors can scan their website using this tool, and you will gain leads which would have experienced your agency’s services.


3. Free Resources


You can establish your presence as an industry leader in your field by providing free resources to your customers. These resources will educate your audience and nurture leads at the same time.



Take the time out to brainstorm and decide what will be the best free resource for your leads. Will your target audience be willing to provide their contact details in exchange for the free resource?



If yes, your job is done because you understood the first link to a solid lead nurturing strategy. You can use these contact details to interact and engage with your leads and send them targeted messages, so they stay inside the conversion funnel.



If you are not sure of the free resource or the mode of exchange of the free resource, you can test all these options one by one until you land on one option that suits your website and users perfectly. Common free resources include:

 

PDFs
Whitepapers
Tutorials
Video tutorials
Webinars
Training manuals
Checklists


These are very resource intensive and the cost per lead from these channels is very high.


4. Partnerships


Another excellent way to secure more leads is by building strategic partnerships with the top influencers and businesses in your niche.

 

The best way to go about this is to offer the companies, within your niche, a free trial of your SEO services or any services they like to avail. It will build your reputation and secure you some solid leads for the future.


Your nature of business relies mostly on trust and partnerships hint at building trust with key players within your niche. It will work great if you portray your business as a problem-solver.


Cody Miles,
Founder of an SEO agency, tells his success story. He grew his business via referrals and strategic partnerships with key players in the industry.

As a fresh agency, they targeted traffic by creating good content and sharing it with key influencers in their niche:


Like any SEO strategy, it really took about 6-8 months before we began seeing any real return — but it paid off. After the initial work, it became a snowball effect.

Those initially hard-earned clients recommended us to their peers, and those peers recommended us to their peers, etc.


You can give a 10% discount to existing customers for referring a new one to your agency.

The other party will enjoy a profit simply by referring you to a customer while you will get a new customer onboard who will enjoy your services via word of mouth.


5. Stay Active on Quora


Chadwick Martin Bailey, an expert market research firm, reported that up to 
51 percent of Facebook users and 67 percent of Twitter fanatics would most likely purchase recommendations from brands they are a fan or a follower of.

Such is the impact of Social Media on lead generation and sales that revenues are expected to go up exponentially in the coming years.


Social mediums are great for collecting leads and forwarding them to your website. Quora is one of the most relevant social mediums out there for an SEO agency. It is also a very active discussion site on the internet.


If you have been to the site, you know the drill. People are dropping in to ask questions about their issues which cover every topic under the sun.


There are tags which can lead you to the topic of your niche, like SEO, lead generation, etc. Find these questions that people ask about SEO and answer them with your personal or company profile.


Personal answer is preferable because your profile will have a name and a photo of credibility. There is an option to include your profession in the description as well, so people can click on the link to go to your agency’s website and check their services.


You won’t imagine the traction you can get simply by answering questions on Quora. It is a wonderful place for businesses like yours. Solve someone’s problem, and they may end up becoming a loyal customer of your agency.


There used to be a time when LinkedIn Answers used to be this helpful, but it doesn’t exist anymore, so focus your efforts on Quora. You can even assign a person to do this job for a few hours every day.


6. Revamp Someone’s Site for Free


This sounds like an old-school sales technique, but it works well. You must have seen dozens of websites on the internet, of companies and individuals, with horrible SEO. Those sites really look like they could use some help.


Try this cool lead generation tip and contact the owners of these websites. Your pitch needs to be top-notch, so it doesn’t look like spam.

Target websites which are on the 3rd, 4th or 5th page of Google. There is no limit to the industry, so you can be free in choosing the website of your choice.


Tell those site owners how terrible it is to be on #4 and how you can help them attain a first page ranking for free! Here is an example of the mail you can send:

6-Ideas-I-Used-To-Generate-SEO-Leads-For-My-SEO-Agency

 

Bonus idea: lead generation tools


In 2016, companies globally spent 
$613 billion on SEO and digital marketing, three times what was spent in 2008.

In the US alone, companies spent as much as $65.26 billion on search engine optimization in 2016, and this spending is expected to increase to $79.27 billion by 2020.

Companies can get more leads through tools which are widely available in the market.

For digital agencies, what can be a better tool than a Website Audit Tool which can be easily embedded on your website to generate personalized, comprehensive white label SEO reports for your prospects by just sharing their domain and email address?

These tools can start generating leads immediately and reduce the cost per lead dramatically. With real-time analytics, you can improve areas of your campaign that may be becoming a hurdle in attaining more leads. 

The demands of today’s digital world can be met by keeping a few active lead generation tools handy which not only automates but increases conversions.

automatic-lead-capture

Last word


Countless websites are live on the internet today. A study calculated that 3.5 billion searches are performed on Google every day, which lists one trillion online websites.


If you are a digital agency or a freelance marketer or SEO expert, you have ample opportunities to grow your business via the web. Don’t limit your business to one city or area, because SEO is like a universal language.


You and your salespeople need to come up with creative ways to target leads and attract them to the sales funnel. The tips mentioned above will be beneficial to you in this process.

Have you tried something else? Let us know in the comments below. 

RoboAuditor is an Embeddable SEO Audit tool which generates 4X more leads with the traffic you already have.


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