The Agency Will DIE if they make this ONE mistake
Every Marketer is a convergence of an artist, a psychologist, a scientist and a technologist. It is one of the toughest jobs today on this planet.
I am myself a marketer who was part of implementing toughest banking transformations for sales and marketing teams, building an awesome marketing automation suite, ran a marketing agency and now helping agencies grow to new heights.
After interviewing a lot of agency owners, analysing the behaviour, crunching the data sets, I have identified one reason why most of the agencies DIE
Working with a Wrong Customer even after knowing it
Why does an Agency work with a wrong customer even after knowing it?
Lack of Sales-Ready Leads:
Every Marketer turned entrepreneur is a smart person. They know everything about the buyer persona, messaging, tools, tactics, strategies etc. etc. but the biggest problem we all face early days in business – LEADS
An Agency owner gets first few clients through his circle of influence and gets busy in servicing them and making them successful that he forgets to generate his own TOP of the FUNNEL LEADS
By the time the agency owner realises it and starts working on different tactics, he starts to feel that one more customer will give him/her the leeway to set up this leads engine.
Do you know,
According to the HubSpot survey for marketers, Lead Generation is the biggest challenge for most of the agencies (More than 60%).
I believe the % is much higher just because of this
Generating leads for an agency through inbound marketing is not easy. There are already millions of wonderful articles, white papers, ebooks written by the marketing mavericks like HubSpot, Moz, Neil Patel, Marketo and many more.
The agency owner will use his precious time and money in hunting for the next client himself than setting up the lead generation strategy. This is where the step where the thought is
Let me grab one customer (anyone). This will make me little relaxed and I will make sure I set up my lead generation engine properly
Now you are into a TRAP. This customer would eat up your time and energy like a monster. He will suck your blood in such a way that you are left with no energy to do the Right Thing which you are doing for many of your customers – Setup you own Lead Generation Engine.
This is the Vicious circle which will not let you come out and you end up shutting down your agency.
Is There a Way Out
Of course yes. If you study the marketing mavericks like HubSpot, Neil Patel, Moz carefully, the one thing which they did awesomely is creating a Lead Magnet which generates millions of leads and keys their TOP of the FUNNEL full.
The one tool which all of the three have in common – A SEO Audit Tool put up on their website: A Website Grader from HubSpot, SEO Analyzer from Neil Patel and a Moz Bar from MOZ.
RoboAuditor is an Embeddable White Label SEO Audit Tool which can be set up in no time on your website. You start generating your leads from Day Zero at a very reasonable price.
Never rest till you automate the best way to generate sales-ready leads at a low cost.
I wish every agency to grow big and make this world a better place because It’s the marketing which connects the best products to the end customers and adds joy to the lives of customers and companies.