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Digital Marketing Agencies, Global Seo, Google, Hosting Business, Lead Generation, Lead Generation Strategies, SEO Leads
The market of global web hosting services is growing at a very high rate. Based on the study report published by the Market Research Future, the hosting market is expected to achieve USD 154 billion by 2022, with a 16% CAGR for the forecast period 2016 – 2022.

This indicates that there is vast potential for all web hosting businesses. But it takes more than the number of customers to stand out among the competition. You must have a resource-intensive, competitive, and cost-effective hosting plans to lure the customers.

The services should offer the ideal security tools management to operate in a hybrid internet ecosystem. You need a sound technical support team, infrastructure capabilities to support new technologies like AI, Machine Learning, Cloud, and skill management. With thousands of website hosting companies available to choose from, the only differentiating factor is the domain size and the services that you provide.

How RoboAuditor can help you to beat the competition

Thousands of visitors will visit your website. They will perform a comparative analysis with your competition, check out your various services, and later exit the website without filling out the contact us form. This is a missed opportunity. You must capitalize on the visitor traffic to your hosting business. One way to differentiate your business is by offering SEO audit services to your customers. The major challenges faced by any website hosting business is nurturing and converting the unknown visitors to known visitors. 

Any website business owner will like to have a free SEO audit to identify potential problems and get information on the present issues faced by them. With RoboAuditor, the white label SEO Audit Tool from Growth Robotics, you can perform a free SEO audit and recommend possible solutions to your customer’s problems. It will help you beat the competition. 

The RoboAuditor tool is a one-stop platform to generate customized reports based on the SEO audit and analysis of your customers’ website. This SEO audit can be the differentiating feature and factor for your customers. It’s simple, effective, and offers low cost and maintenance. For every customer of the website hosting business, the audit tool will perform a real-time system health check of the website on-demand. 

Once you embed the RoboAuditor script on your website, it provides a detailed report on the issues in a precise and customizable format. You have complete control over the report. The website is scored on over 70+ parameters such as On-page SEO, responsiveness, Links, Page speed mobile, and page speed desktop. 

While embedding the RoboAuditor SEO audit tool in your website hosting business is the differentiating factor for beating the competition, you must also resolve the following web hosting challenges to provide top-notch customer experience. 

Website Hosting Challenges That You Must Overcome to Stay Ahead of Competition

Here are a few challenges that you must overcome to stay ahead of your competition and to offer an excellent experience to your customers.

1. Slow website loading & Navigation speed

WebSite page-speed

 

It’s a fact that slow loading websites (page load is greater than 4 seconds) with poor navigation speeds will affect your website’s Google ranking. Nearly 80% of web users will not return to a site after bad user experience.  So, find ways to reduce latency issues. You can keep the data centres closer to the location, use the quality network and hardware infrastructure, and provide localized content to your global audience to optimize the speed for better website navigation.

2. Business continuity and availability

Business Activity

Downtimes are the death knell for any website with millions of dollars at stake. The foundation of business operations and a continuous end-to-end delivery depends on website hosting companies’ ability to provide uninterrupted availability and meet the service level agreements. It’s the industry standard to ensure a minimum of 99.9% uptime rate. Beat your competition by striving to maintain high uptime and overcome the challenge of downtime. 

3. Scalability concerns

Hosting scalability

Internet proliferation in all aspects of business operations has made it mandatory for website hosting companies to provide scalability 24/7. Hardware, software, data center architecture, or even inadequate skilled staff can escalate scalability problems for your clients. Ensuring that your hosting services include an option to scale up or scale down based on specific requirements and business needs will assure better customer satisfaction and, in turn, better business growth.

 

4. Adequate Security levels

Hosting Security


It’s an endless cycle when security and landing website hosting deals are concerned. Only when customers feel secure enough to trust your website hosting security measures will they entrust you with their website. And only when you land more deals will you get more business opportunities and more customers. This endless loop can break when the website is compromised with data thefts, data breaches, etc. affecting both parties. So, deploy the latest and state-of-the-art security infrastructure and prevent unauthorized access to improve security levels.

Get started with RoboAuditor

Becoming the best web hosting company is a tough job requiring due diligence in terms of time, effort, money, and value. Only offering token services is not enough. You must include excellent customer service, intuitive and flexible site building tools, and excellent uptime, to acquire and retain your customers. 

Additional services such as using RoboAuditor on your website will help you to strengthen your position as a leading web hosting provider and generate 4x more SEO leads for your company. 

Embed RoboAuditor on your website today and watch your business grow.

Try our other product – Keyword Rank Checker. You can easily get google keyword rankings for any website in just a couple of clicks.

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Google, Digital Marketing Agencies, Global Seo, Google, Lead Generation, Lead Generation Strategies, Webmasters

Will Google Search Console (GSC) be enough to help me improve my website’s performance? 

It’s a question most companies ask themselves when they assess their website to improve its ranking on SERP. 

Sure, GSC offers insights into improving the website’s visibility in the SERP. However, if you want to provide your customers with a more comprehensive report on their website’s performance, you need to delve further to check the health of the website. 

That’s where SEO audit tools like RoboAuditor comes to rescue.

What are SEO audit tools, and how are they different from GSC?

People always get confused between GSC and SEO audit tools like RoboAuditor. Superficially, GSC and RoboAuditor might seem like the same web-based audit/analytics tools. But their purpose and uses are different. GSC is a free Google tool that provides search-engine performance insights to improve visibility in the SERPs. Tools like RoboAuditor, on the other hand, audit websites and generate a detailed SEO audit report. Audit tools like RoboAuditor focus on the backend technical aspects of the website like Meta descriptions, link building etc. while the Google Search Console focuses on the website’s impressions and clicks.


GSCSEO Audit Tools
How search engines view your websiteAudit the technical health of your site
Types of searches people use to access your siteProvide actionable insights based on the report
Is the site configured for search enginesEasy, cost-effective implementation
Highlights popular contentHighlights security issues & errors like broken links
Provides broad, high-level information of the websiteProvides page-level information of the website
  


Google Search Console shows the site’s overall search performance on Google. It displays the site’s Click-Through-Rate and average ranking position. Undoubtedly, it is an excellent tool to diagnose everything about your website from Google’s point of view. However, it does not offer you a complete picture. It also does not provide actionable insights.


Webmasters performance

 

As you can see in the above image, there are multiple datasets and information, and understanding them is time-consuming unless you have prior experience dealing with the technical aspects of managing a website. There are no insights on how to improve upon your current analytical data.

So, how do you fix the issues and help your customer’s website to rank higher?

Enter RoboAuditor.

The SEO audit report from RoboAuditor is more detailed in terms of parameters such as on-page SEO, Responsiveness, links, page speed desktop, and page speed mobile. From an SEO perspective, these parameters will help in positioning your website higher in the SERP’s. 

An SEO audit is the analysis and reporting on the technical health aspects of your website. Centred around 70+ parameters, the RoboAuditor audits whether your website is 

  • Fast loading
  • Webpages are structured
  • Realtime page responses
  • Image rendering is accurate and proper
  • And many more technical parameters

RoboAuditor’s SEO report will highlight the errors, warnings, and recommendations found during the analysis. It is a page-level analysis that performs checks for Duplicate content, Duplicate title tags, Low word count, Broken links, Slow page load speed, HTTPS implementation issues, Missing title tags, Missing meta description, Missing h1 tag, Incorrect hreflang implementation, etc.

Fixing these issues can help you to improve the ranking of the websites.

Typically, agencies and marketing consultants benefit the most from RoboAuditors. You can embed the SEO audit tool script on all pages of the website. Any visitor who enters your website can enter their website URL address and receive a free SEO audit report of the website. It’s a win-win situation, because the visitor finds value the moment they visit your site, and you get to capture the email address of the website visitor, which you can nurture to convert into a business prospect. It can help you generate 4X more SEO leads. Think about it. Will GSC help you to generate leads like these?


Another area where RoboAuditor deviates from the GSC is the SEO report generation. 

Presenting the final SEO audit report to your clients with the tool’s watermark prominently displayed is undoubtedly a disaster. RoboAuditor is a white label SEO audit tool, which implies that the final audit report will bear your company’s brand, logo and other company details. You have the flexibility to change everything and customize the report to create a unique experience for your prospects. You can let your White label SEO report make your brand more visible to your leads. 

 

Generate Leads

So, should you ditch GSC for RoboAuditor?

Both RoboAuditor & GSC audit tools are complementary. Using both these two tools together will help you provide your customers with more comprehensive SEO insights and gain a competitive edge over your opponents.

While GSC audit result will show you how to get better organic traffic, keyword analysis, and how search users interact with the website, going beyond click and landing page, the RoboAuditor report will highlight the errors related to image searches, broken links, link building, security issues, and other backend problems. It will recommend actionable insights and solutions to the identified issues and help you to create user-friendly, integrated, and customized white-label reports for your prospects at a minimal cost. 

Embed RoboAuditor, SEO Audit tool, and start generating 4X more leads for your website.

Try our other product – Keyword Rank Checker. You can easily get google keyword rankings for any website in just a couple of clicks.

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Digital Marketing Agencies, Global Seo, Lead Generation, Lead Generation Strategies, SEO Audit, SEO Firm

Every Marketer is a convergence of an artist, a psychologist, a scientist, and a technologist. It is one of the toughest jobs today on this planet. 


I am myself a marketer who was part of implementing most robust banking transformations for sales and marketing teams, building an impressive marketing automation suite, ran a marketing agency, and now helping agencies grow to new heights. 


After interviewing a lot of marketing agency owners, analyzing the behavior, crunching the data sets, I have identified one reason why most of the agencies DIE. 


Working with a Wrong Customer even after knowing it 

Why does a Marketing Agency work with the wrong customer even after knowing it?


Lack of Leads:

 


Every Marketer turned entrepreneur is a smart person. They know everything about the buyer persona, messaging, tools, tactics, strategies, etc. etc. but the biggest problem we all face early days in business – LEADS. 


A Marketing Agency owner gets the first few clients through his circle of influence and gets busy in servicing them and making them successful that he forgets to generate his TOP of the FUNNEL LEADS. 


By the time the marketing agency owner realizes it and starts working on different tactics, he begins to feel that one more customer will give him/her the leeway to set up this leads engine. 


Do you know, 


According to the HubSpot survey for marketers, Lead Generation is the biggest challenge for most of the agencies (More than 60%). 

 


I believe the % is much higher just because of this.


Generating leads for a marketing agency through inbound marketing is not easy. There are already millions of fascinating articles, white papers, ebooks written by the marketing mavericks like HubSpot, Moz, Neil Patel, Marketo, and many more. 


The marketing agency owner will use his precious time and money in hunting for the next client himself than setting up the lead generation strategy. This is where the step where the thought is 


Let me grab one customer (anyone). This will make me a little relaxed, and I will make sure I set up my lead generation engine correctly.

 


Now you are into a TRAP. This customer would eat up your time and energy like a monster. He will suck your blood in such a way that you are left with no power to do the Right Thing, which you are doing for many of your customers – Setup your own Lead Generation Engine. 


This is the Vicious circle that will not let you come out, and you end up shutting down your marketing agency. 


Is There a Way Out 


Of course, yes. If you study the marketing mavericks like HubSpot, Neil Patel, Moz carefully, the one thing which they did awesomely is creating a Lead Magnet which generates millions of leads and keys their TOP of the FUNNEL full.

 


The one tool which all of the three have in common

An SEO Audit Tool put up on their website:

A Website Grader from HubSpot,  SEO Analyzer from Neil Patel, and a Moz Bar from MOZ. 


RoboAuditor is an Embeddable White Label SEO Audit Tool that can be set up in no time on your website. You start generating your leads from Day Zero.

 

Best Free SEO Tool


Never rest till you automate the best way to generate sales-ready leads at a low cost. 


I wish every marketing agency to grow big and make this world a better place because It’s the marketing that connects the best products to the end customers and adds joy to the lives of customers and companies. 



Start generating leads today

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