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Global Seo, Lead Generation, SEO Audit, SEO Audit Checklist, Uncategorized, Website Audit

Before getting into the need of having a White Label SEO Audit Tool in your kitty, let us understand what this term ‘White Label SEO Audit Tool’ actually means!!

 

An SEO Audit Tool is like what a thermometer is to a doctor. It helps the marketers know the health of a website in just a few seconds.

 

White Label is all about making website health report (popularly known as Website Audit report or SEO Audit Report)  as yours i.e. without any third party branding 🙂

 

Every Agency which works in the field of inbound marketing, website design or improving business through digital channels,  do SEO Audits / Website Audits of the client’s website multiple times to make sure the best practices of On Page and Technical SEO are followed.


Now as we have a brief idea of what White Label SEO Audit Tool is all about, Let’s understand how it can help marketers and digital agencies in improving their business.


What Makes White Label SEO Audit Tool So Important !!


1. Start Generating Leads Now:


As a business owner, you, of course, want to have a lot of leads and keep your Top of the Funnel full :). Gated content is an excellent way of generating leads but it needs at least a couple of months and a team of 4 experts (content writer, graphics designer, website expert, SEO expert to make a wonderful ebook or a white paper. (you can find a detailed blog on this topic herethis where White Label SEO audit tool comes handy.


With RoboAuditor,  you can embed the SEO Audit Tool yourself by just adding a couple of lines code on your web page and start generating the leads from day 0 onwards. Now you no longer have to wait for months like you do for your gated content.






2. Reduce Cost per Lead:


Lets us first understand what Cost per Lead exactly is!


Well, Cost Per Lead (CPL) is the total cost which is induced while developing, publishing and sharing the offers amongst various channels to that of the number of leads generated.


It’s always essential to differentiate the costs over different offers so that you can know which offer or content gives more profit, in short, it is generating clients at a much lesser cost.  


Consider this example, now suppose your marketing team spends around $1000 to generate say 10 leads, the cost per lead would become $100. But now you increase the sales by doubling the number of leads to say $20 and spend same $1000 but now your cost per lead would come down to $50. This sounds amazing, isn’t it?


An Site Audit reduces your cost per lead by more than 75% if it’s executed properly.


With the money you save on the lead generation, you can have drinks with your team (every week 🙂 )




3. More Personalized Content:

        
White papers and e-books provide the users with detailed information, but they do not focus on particular information which your prospects would be looking for.


A recent study by Hubspot shows that the long form of content i.e. ebooks, white papers etc are least popular among all age groups across the world.





For Example, you wrote a wonderful ebook on SEO Audit Checklist, but your prospects still have to digest this information and apply it to the website manually and then analyze the output.


Wouldn’t your prospect be super HAPPY if you directly do the SEO Audit and give the exact pointers which should be worked upon? Of course, yes. The prospects would love this. That’s exactly what your SEO Audit Tool should do.


4. Immediate Actionable Insights:


Actionable Insights can be defined as an analytical result that provides sufficient data to the organizations and managers to make an up-to-date decision. In short, it is about giving the right recommendations based on a certain logic.


Who doesn’t love recommendations? If an SEO Audit Report not only tells me the issues but also tells me what to do to fix it, would I love it? Of course, I will and I am sure same is the case with most of the business owners worldwide.


An SEO Audit Tool which not only gives you the list of issues but also the recommendation on how to fix it would make the real difference. RoboAuditor provides detailed recommendations based on the website audit information.


5. Make your Sales team look awesome before clients:


As a business owner, wouldn’t you would want to look the best for your clients? This can only be possible if and only if your sales team has done a proper research about the clients.


Wouldn’t it be awesome if your sales team walks into a client meeting with a comprehensive website audit report (with your business branding of course) and start the discussion from there? This, for sure will leave a good impression on the client and your agency will have an extra edge to win the deal.

Conclusion:

 

SEO Audit Tool is one the best lead generation tools your business should invest it. RoboAuditor is the only White Label SEO Audit Tool which not only provides downloadable comprehensive SEO Audit reports but also lets you Embed the SEO Audit tool on to your website in just a few clicks.

Start Using RoboAuditor today and automate your agency’s sales and marketing.

 

RoboAuditor is an Embeddable Technical SEO Audit tool which generates 4X more leads with the traffic you already have.


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Global Seo, SEO, SEO Audit, SEO Audit Checklist, Uncategorized

Before getting into how to perform an SEO audit lets us first understand what correctly SEO Audit is!

There are around 140,000 websites created every day and on an average Google processes around 40,000 search queries per second which means over 3.5 billion searches per day- that’s a lot.

So being on Page 1 is very critical to generating business from online channels.

But now the question arises- How do you land on Page 1?

Well, there are various factors which decide your position on Page 1, and to check these factors it’s important to perform an SEO Audit.

An SEO Audit can be termed as a process of analyzing the search engine compatibility of a website on various parameters.

In other words, it’s about knowing the strengths and weaknesses of your website on a list of best practices laid by popular search engines like Google, Yahoo, and Microsoft etc.

Now, since you have a gained a fair idea about SEO audit, let’s get started.


Key Parameters for SEO Audit:


There are more than 100 signals/parameters which popular search engines like Google looks while ranking your website.


Interesting Fact20% of the SEO Parameters make an impact of more than 80% on your website.

Sounds quite interesting, isn’t it?

Let’s have a detailed look at these parameters


Check the Title Tag:

A title tag defines the title of a webpage; it is used in the HTML code. For instance, if you were searching for SEO on Google, then these are the results which search engine might come up with. The clickable headline for a given result is the known as the title tag.


                         

The title tag not only specifies the heading of your webpage but also gives a brief portrayal of the content of the page.


Title tags play a critical role in determining the ranking of your web-page as they are significantly displayed on the SERPs (Search Engine Result Pages).  Also, when your webpage is shared on social media, the title tag is displayed as an anchor text.


You should always check and make sure that your title tag is not very long and should not have more than 70 characters. Always try and use the long-phrased keyword in the title tag and most importantly the title you choose should be according to your page.


Check for Meta Description:

The meta description tag gives a summary of the content present on your webpage. It gives an outline to the readers about what the page is exactly about. The Meta description appears right below the title tag.


It acts as an advertisement for the readers. A useful, precise and relevant meta description can help you increase users click through rate.

                       

Although, Google algorithm does not consider meta description as a parameter for search result rankings meta description is an essential aspect of your SEO audit since it gives a clear picture to your visitor about the product/service they can expect from your website. A proper meta description will ensure more people can buy your product/service which in turn boost your ranking.


The social media networks, define the posts based on the meta description. If the meta description is not defined then social network by default display the first two lines as a description for your web page. So always include a meta description for your webpage.


The meta description gives actual meaning to your website. It should not have more than 320 characters and should be in active voice. The meta description should always be unique and make sure it has structured content with your focus Keyword, this will help your site links to be automatically shown in SERPs.

 

Check for Heading:

As it is said the first impression is the most essential and ever-lasting impression and I am sure you would like to give the best impression to your website visitors.


                                              

The first line mentioned here is the Heading of the webpage.

A good, crisp, clear, short heading is the best option to get the interest of the website visitor. It’s about explaining what all you do in just a few words.

 

Mobile Responsiveness:

Mobile responsiveness means that your website is designed in such a way that it adapts itself to any kind of screen be it- phone, tablet, desktop, laptop or anything.


With the rapid growth of smartphone usage, the website traffic has significantly been changing over the years. More than 50% of the users surf the sites through their mobile phones and also one-quarter of the online searches are mobile-based searches,  so it is essential to have a website that adapts and looks good on all devices regardless of its shape and size.


                                                                   

It is imperative that your website is mobile friendly as it is one of the ranking factors. Also, complete mobile-friendly pages are given more traffic by Google. So make sure you have created Accelerate Mobile Pages (AMPs) for your website.

Page Speed:

The page speed signifies how quick the visitors can see the content, images of the page and interact with it.



 

Page speed is one of the important factors to attract more traffic and conversions on a landing page.

 

As per the researchers, it is believed that in just 5 seconds, the online buyers close the landing page. So it is important that the pages you create are faster which in turn will help you get more sales, leads, and traffic. Pages which have a long time generally have higher bounce rate too.


Make sure your website always loads faster than your competitors.

Links:

Hyperlinks commonly known as Links are present on most of the WebPages and allow you to hop to a new page consisting of the reference data when you just tap or click on them. You can attach links to images, HTML elements or texts.


You can provide internal as well as external links on your website (i.e. within your webpage or to the other WebPages). The number of quality links on your website can help in attracting traffic to your site, which can help you increase your rankings.


Google and other search engines give due credits for your links, so include an accurate amount of links on your website/page.


Make sure you put proper internal & external links on your website. The links should not be broken.

 

Structured Data / Snippets:

A structured snippet commonly known as a rich snippet is the additional information that is present just below the search results. It briefs the users about the link and content provided in the link. That additional information can be ratings of the products/services, date of issue of the articles, etc.


Snippets quickly draw the user’s attention. They are the only way in which your webpage can standout against the different competitors.  


                                               

For instance, when you want to buy a book online you choose it probably by better rating. Same is the case with your users they check the ratings and only then opt for your website.

 

How to check all the above parameters in < 10 mins?



If you do it manually, it might take hours and you might not also get the recommendations/list of action items to fix the issues.

RoboAuditor is an SEO Audit tool, which can do the website audit report pdf on all of the parameters as mentioned earlier and many more ( more than 70 Parameters) in < 60 seconds.

With RoboAuditor, you not only get a comprehensive SEO Audit but also White Label Audit Reports and also White Label SEO  Audit Tool (Lead Gen Tool) which you can embed on your website and let your website visitor do their audits by sharing their email address with you.

RoboAuditor is an Embeddable SEO Audit tool which generates 4X more leads with the traffic you already have.


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Website Audit

The presence of duplicate content on your website can translate into a compromised search engine ranking. The most notable search engines like Google and Bing employ a sophisticated and astute strategy to reward web pages.

With the highest quality of unique content by adding them to their indices. While eliminating the web pages with exact or “appreciably similar” content from the SERPs.

The following article supply an overview of the duplicate content. How it can affect your position on the search engine listings.

We have also arranged a comprehensive list of tools you can use to ensure that your website adheres. To the search engine guidelines and provides authentic content to the users.


What is duplicate content and why does it matter?

The article Duplicate Content on Google Search Console Help Centre states that:


“Duplicate content refers to substantive blocks of content within or across domains. That either completely matches other content or are appreciably similar.”


Duplicating parts of content like block-quoting text from another source (as done above) or e-commerce websites quoting supplier provided generic product descriptions are inevitable.

However, significant concerns arise when a substantial number of web pages on your site hosts content similar to other pages on the Internet.

Although Google does not impose a penalty on duplicate content, it affects your website’s search engine standing due to some factors:

a) Search engines do not display multiple versions of the same material; instead, they choose the text which they deem most appropriate in regards to the query. This dilutes the visibility of your page

b) Inbound links that could have pointing to your content are instead divided into the duplicates diluting the link equity. This dilution affects your website’s ranking as incoming links are a major deciding factor for a site’s visibility


How do duplication issues arise?


In most cases, duplicate content is not created deliberately by website owners. Despite that, a study conducted by Raven Tools estimated that
29% of the sites face issues of duplicate content.


Following are a few ways that lead to the unintentional generation of duplicate content:


URL variations

At times, the same page of your website is located in multiple places. For example, In an e-commerce website the page featuring. An item of women’s clothing on sale found. Both in the “Women Clothing” section as well as the “Sale” section.


Session IDs are another reason for duplicate content. Various e-commerce websites involve the use of session IDs to track user behavior. However, when each user is assigned a different session ID. It creates a duplicate of core URL of the page where session ID was applied.

WWW vs. non-WWW pages

When your site has two different versions, one with and the other without the www prefix and each version have the same content, they both compete with each other for search engine rankings.

Copied content

There are a few websites which may conduct plagiarism by copying blog posts or republishing editorial content. A practice which results in content duplication and frowned.

However, various e-commerce websites also create duplicate content. When they are selling same products on other sites. Use the standard product description provided by the manufacturer.  


How to fix duplication issues?

Following are a few technical solutions to tackle duplication issue:


Canonical URL

Using a Canonical URL on each duplicated page helps the search engine identify the original page that should be indexed and prevents the duplicate URLs from being registered. Hence, all the links, content metrics, and other ranking factors attributed to the original page.

On each duplicated page helps the search engine identify the original page that should be indexed and prevents the duplicate URLs from being registered. Hence, all the links, content metrics, and other ranking factors are attributed to the original page.


301 redirect

In most cases, implementing a 301 Redirect is the most suitable option to give precedence to the original page. A permanent 301 redirect directs. The users and the search engines to the original page regardless of the URL they type in the browser.



Applying a 301 redirect to the most valuable page. Amongst all the duplicated pages stops the different pages from competing with each other for rankings. As well as strengthens the relevancy factor of the original page.


Meta Noindex, follow.

By including a Noindex follow Meta tag to the HTML head of a page, you can prevent the page from being indexed by the search engine. The search engines can crawl the page. When they encounter the tag or header. They will drop the page to stop it from being included in the SERPs.


Rewriting content

A simple way to distinguish your content. Especially product descriptions, from other e-commerce websites, is to supplement the generic story with your wording.

That targets the specific audience and their problems. Include your unique selling proposition to the content, outlining the product, to compel the users to buy from you.  


For a more comprehensive understanding of how duplicated content created and how you prevent them from building or how you can fix the issues, read this blog by Neil Patel, marketing expert, consultant, and speaker.

  

Tools to detect duplicate content

Before you can implement solutions to counter the effects of duplicate content, you need to audit the content of your website to determine what needs to fixed.

Discovering duplicate material can be an intensive and time-consuming process; the following tools can ease the process and help you find the duplicate content on your website:

Moz Site Crawl Tool


moz pro



Moz is a well-recognized name in the field of SEO, inbound marketing, content marketing, and link building. In addition to these services, Moz also offers a Site Crawl tool which is very useful in identifying duplicate page content within the website.


The tool recognizes duplicate content as a high priority issue since an increased ratio of the duplicate to unique content can significantly diminish a website’s credibility in the Search Engine Indexing.

The tool also allows you to export the pages with duplicate material which makes it easier to determine the unchangeable that need to implement.



The Moz tool is a paid tool for 30 days free trial period.


Siteliner

Siteliner



The Siteliner is a fantastic tool for garnering in-depth analysis of the pages which duplicated and the proximity of their relation. The device identifies not only the copied pages but also the specific areas of texts that replicated.



This feature is advantageous in some instances where large bodies of texts duplicated while the entire page may not have replicated. It also offers a quick way to gain insight on the pages which contain the most internal duplicate content.    


Copyscape


Copyscape

Copyscape is one of the oldest plagiarism tools, which is mainly significant for auditing website content to identify external editorial duplicate content.

It crawls the website’s sitemap and compares existing URL individually to the Google’s index to check for duplicates on your pages.

It exports the data as a CSV file and ranks the pages by the duplicated content, where the most replicated page given the highest priority.



You can also purchase a subscription to the tool for a nominal fee to check for plagiarism in the content you create in Word document.


Screaming Frog


Screaming frog

Screaming Frog is frog is highly famous amongst advanced SEO professionals because, in addition, to duplicate content, it also identifies potential technical issues, improper redirect, and error messages amongst other things.

It creates a comprehensive crawl report of your site and displays all the titles, URLs, status code and word count which makes it simpler to review and compare the titles and URLs to identify replicates.

The low-word-count pages can be considered for quality and rewritten in case of poor quality while status column can help identify pages with 404 errors that need to remove.


Google search console

Google search console can be used to discover various duplicate content issues in some ways:

1. It identifies specific URLs with duplicated title tags and meta description

2. In the Index Status section, an unusually high index volume for your site can point out towards duplicate content problems

3. URL parameters section can help you determine whether Google is having difficulty in crawling and indexing your site which alludes to      technically-created duplicated URLs


Google search console offers a high level of investigative tools which are incomparable in quality to those provided by other search engines like Bing. However, compared to Screaming frog, it offers limited features and lack of additional insight. The service is free to set up on your website.

Duplichecker


Duplichecker

Duplichecker is one of the best free plagiarism checker tools which allows you to conduct useful text and URL searches to rule out plagiarism in your text.



The tool permits unlimited searches once you have registered and allows one free trial search. The entire process of scanning conducted in a short amount of time; however, the time varies according to the length of the text and size of the file.



This quality of the tool is inferior to the advanced paid tools like the one provided by Moz.


Plagspotter


Plagspotter

Plagspotter is another plagiarism tool that offers free services. The URL search conducted by this device is thorough and quick, and yields sources of duplicated content for further review.

In addition to the free URL search, it also offers a plethora of valuable features, in the affordable paid version, including full site scan, plagiarism monitoring, and batch searches. You can also sign up for their free 7-day trial.

Conclusion


Duplicate content, whether internal or external, can have a significant influence on your search engine rankings and the overall visibility of your website. Therefore, it is imperative to produce authentic, robust, engaging and unique content to the best of your abilities.

Despite Google’s expertise in spotting unintentional duplication, the best practice is to keep your content plagiarism free through periodic website content audit by the creative tools and subsequent fixing of the detected issues.

RoboAuditor is an Embeddable SEO Audit Tool which generates 4X more leads with the traffic you already have.


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