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Lead Generation

What do you do to generate leads for your digital marketing agency?

Do you send cold emails or do cold calls?

Well, that no longer works as effectively as it did a decade ago. People do not prefer to be contacted if they don’t know you.


Do you write regular blogs, gated content such as an ebook, and post content on social media platforms?

Yes, that works, but it’s going to take a while for you to generate leads and cost you a lot.


So, how can you generate leads up to 4x in a quick way?


The answer is quite simple.


Follow the HubSpot, Neil Patel and, Moz’s to know what type of lead generation methods they used to generate leads through the website.

How Does it Work?

Simply put, it helps you to establish the first point of contact with the prospective client.


Let’s take an example, there are thousands of digital marketing agencies in the market vying for your client’s attention and your client probably receives at least ten emails in their inbox promising them of best digital marketing services. How will your customer know you are the right marketing partner for their organization?


Sure, they can go through your online reviews, case studies, and your website content to gauge your expertise; or you can offer a free consultation or a Proof of Concept to display your expertise.


However, to reach that stage, your prospective client has to be sure that you can solve their problem. That’s where a tool such as a website audit tool can come to your rescue.


That’s what has helped Neil Patel, Hubspot, and Moz to generate leads.

Neil Patel



 
Here’s what Neil Patel, the founder of neilpatel.com had to say about the tool,

“SEO Analyzer is the major source of lead generation on the website neilpatel.com & it continues to generate more than 70K in leads/month”.
                                         
                                                   Neil Patel on SEO Analyzer


lead-generation-methods-5


Website Grader


 
Here’s what Dharmesh Shah, the co-founder, and CTO of HubSpot had to say about the tool,

“grader.com (which started life as WebsiteGrader.com) has been our best performing piece of content, ever. This is based on the number of leads it generates on an ongoing basis. Of course, like other high-impact content, building a tool does require an investment — but when it works, it can work really well. We can trace millions of dollars of revenue over the years to grader.com”                                                                                    
                                         Dharmesh Shaw on Website Grader

You see, a simple tool that offers an in-depth website audit report to the visitors has helped HubSpot become what it is today.


Show your prospective customer where the problem lies and they will come back to you to implement the solutions suggested in the report.


As Dharmesh Shah said, developing a tool like a website grader can be a costly investment.

But white label services can relieve you of the hassles.


Here come White Label SEO Audit Tools for your rescue


White Label SEO Audit tools solve the problem of hiring a big team to develop your own website grader or SEO Analyzer.

Using White Label SEO Audit Tools like RoboAuditor, you just sign up, put your business logo, contact details, and your name and start generating your own SEO audit reports.

RoboAuditor goes a step further, Just embed it on your website, and when your prospects visit the website they can audit their website on their own and you get the prospect details with minimal efforts 🙂

lead-generation-methods-6


Sounds good, how do I choose the right tool?

For all the domain resellers, website design services, SEO & marketing related businesses, website audit tool is a great start.

Important things to consider

1. Everything should be a white label: This means even the URL on which the report shows should be white label 🙂

2. Comprehensiveness: The report should be comprehensive and understandable.

3. Integrations: The tool should be connected to popular marketing and CRM systems. This way you can start lead nurturing campaigns once a lead is generated. This is very important else you will end up creating one more silo


4. Customer Support: You should get good support over phone, email, and chat.


5. Pricing: It should be reasonably priced so that you can give it a shot.


6. On Cloud: Make sure the tool which you pick is on a cloud. I am sure you don’t want to manage the servers and related stuff at your end.


One of the tool which fits all the above pointers is RoboAuditor. It just takes hardly 5 minutes to put it on to your website and you start generating leads from day zero !!



lead-generation-methods-9

Great, so I can become a billion-dollar agency by using the tool…


It’s possible. But your work does not end with generating leads. You need to provide them with informative content to establish yourself as a trustworthy digital marketing partner. As Rand Fishkin, the co-founder of Moz said, “the Beginner’s Guide to SEO and the Search Engine Ranking Factors were seminal works.


They helped establish our brand, build an audience, and create credibility in the market. Without them, it’s tough to imagine that Moz could be where it is today.”


So, do not stop with providing the audit reports. Invest in writing informative blogs, definitive guides, and webinars to build a long-term engagement with them.


RoboAuditor is an Embeddable SEO Audit tool which generates 4X more leads with the traffic you already have

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Lead Generation, SEO

When it comes to attracting new businesses a potent tool at an agency’s disposal is a lead magnet. A lead magnet is an irresistible offer that provides high value to a prospect in exchange for their contact information. Why would anyone want to give out his or her details like an email id to you? They won’t, not unless you give them some valuable information that addresses their pain points in a way that a simple Google search can’t. Lead magnets are a very personal marketing tactic that allows your business to stay on top of a potential customer’s mind.


Do Agencies Need Lead Magnets?

The answer is yes. Blogs and social media interaction build your brand identity, make your business more visible and grow your reputation, but all these metrics are intangibles. Besides, none of them will result in sales unless you know precisely who is interacting with your content. What makes a lead magnet powerful is that it drives leads directly into your sales funnel. With the leads generated online your can grow your email list for lead nurturing, as well as increase traffic to your website. Lead magnets result in the kind of success you can measure.


Do Agencies Really Need Lead Magnets?

What Makes A Strong Lead Magnet?

Simply providing someone with generic information will not result in any leads (or at least, not many). Strong lead magnets need to be built keeping the following characteristics in mind.



  • They must be ultra-specific: 

Whatever the format of the lead magnet, it should offer a reliable, relevant and a valuable solution to a particular problem. For instance, if you are in the business of mobile-apps, instead of creating a guide on how to build a mobile app (something that can be searched for online easily), get very specific, like writing about how a hotel management app can increase bookings by 25% every quarter.


  • They must offer one big promise: 

That’s it. Narrow down on that ONE burning problem your ideal customer wants to solve, and show him/her how to resolve it. Instead of offering a 20-week marketing course for freelance writers, which is too broad in its offering, design a cheat sheet on how to write articles that go viral instead.

  • They deliver what is promised:

Once people opt-in for your offer, you need to ensure they get what you have promised as soon as possible. You need to have a system in place for this (and this is where technology comes into play). Will you deliver the offer over an email? Or will your offer be ready to download on the landing page itself, immediately after you have received the visitor’s contact information?

  • They are free and actionable:

If it’s going to cost them, people are unlikely to use your offer. Your lead magnet needs to cost nothing, except asking someone for their contact information. Also, the lead magnet needs to have practical value. Your prospective customer should be able to use it readily without having to look for additional information.

  • They should be easy and quick to consume:

There’s no point in offering a 3-month email course because that’s too long a time for someone to gain value out of your offering. A 300-page ebook will not meet your purpose either. A lead magnet should be designed to be short, easy and quick to act on without having to wait for successive sessions or information from you.

  • They should offer instant gratification: 

Your offering should get to the point immediately. Think of a checklist designed to give precise tactical-level tasks that the user only has to refer and check off, say during planning an event. Or a free trial demo of your product which the user can download and start using immediately. Only when there is instant gratification, will your offering be attractive enough for someone to leave their contact details.

  • They should have a high perceived value:

There is ample information available for everyone on the Internet today. A simple Google search can get people the results they are looking for. Specific questions can get answered in community forums. So your lead magnet has to deliver the kind of value which comes from your unique expertise and which won’t be easily available elsewhere. A lead magnet with a high perceived value has a much higher chance of conversion.

  • They should transform leads into potential clients:

The idea behind using a lead magnet is to provide value on a small scale and showcase your agency’s expertise. By addressing your target customer’s pain point you are creating a natural route for them to go one step ahead in their consideration phase which leads them to hire your agency.

How To Build A Lead Magnet That Converts

A strong lead magnet creates a win-win situation, both for the agency as well as its target customers.



  • Begin by conducting in-depth research into your target market: 

You need to understand your audience’s needs and wants, their challenges and aspirations, so that you can devise an offering that fills that gap, thus making your lead magnet highly attractive to opt-in.

  • How you design your lead magnet can be just as important as the offering you create:

A dedicated landing page with the right layout and design elements is critical in capturing the audience’s attention. Catchy headlines and large, bold call-to-action buttons make your offering more likely to be digested and clicked on.

  • The most critical element in your lead magnet is the lead capture form: 

built to get someone to share their details. People are both, hesitant to share their details for fear of spam, and not interested in wasting their time if you ask them too many questions. This is why you must make your move quickly. Your form should be as short as possible, capturing no more than three fields to minimize the effort someone will have to go through in getting to your offer. Sometimes, just asking for an email will be more than enough for you and cost the visitor only a few seconds.

Depending on the persona of your buyer, choose which format of the lead magnet works the best. Here are some examples of high value lead magnets.  
 
  • Webinars:

Use webinars to educate your listeners as well as establish your authority on a subject.

  • Audits and analysis:

These are an in-depth form of consultation wherein you perform research on your prospect’s business and provide them with a customized report on how well they are doing and what can be improved.

  • Email course:

Offer a mini 3-day course to warm up your prospects by engaging them repeatedly over the next couple of days once they have given their contact information to you.

  • Guides and cheat sheets:

Give step-by-step instructions on how-to’s and make your offering more sticky by providing your prospects with tactical information.

  • White papers and ebooks:

Guide your prospect’s perspectives by exciting your thought leadership in the industry and increase chances of a prospect wanting to interest with you for more guidance and mentorship.

Lead Magnets Result In High-Quality Leads

Quality leads

With rightly designed lead magnets, you will have provided something of immense and immediate value to a prospect, and they will readily give up their contact information in exchange. Having a contact address, a phone number, even an email id, is crucial because that is the only way you get a chance to interact and engage, eventually persuading your prospects and turning them into customers. A visitor opting-in to your offer is more likely to consider you for hiring than a casual website browser, which is why lead magnets are a great tool in generating high-quality leads.  

RoboAuditor is the lead capture website tool which fulfills all the characteristics needed for creating a powerful lead magnet and generates high-quality of leads for an agency. Want to know how it works? Talk to us to know more.


RoboAuditor is an Embeddable SEO Audit tool which generates 4X more leads with the traffic you already have.

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Lead Generation, SEO Audit

The nature of the internet and technology makes disruption a daily norm, not just displacing the very elements that brought it fame, with something more better, faster and safer, but introducing better ones to make our lives easier. Combine technology and the web, and you get to run your blog today at price points that would have been laughed at a few years back.


But as the market expanded, so did the competition. Long before there were different channels like social media or video, email was the biggest battleground. In fact, today it is still considered the most valued resource to create brand awareness and maintain brand recall. Studies by the DMA report 72% of marketers feel email is a great channel to build loyal and active customers.

Yet, as different market forces are putting channels like email through the litmus test of user appeal and relevance, lead-generation strategies are undergoing a transition. If your newsletter sign-ups are taking a dip in performance, be it in form submissions or drop-offs. It’s good to consider the below points to understand fluctuations and forecasts you must prepare for. Let’s hop in.


Commercial Email Marketing Blues & Focus on Brand Loyalty

The email marketing story was scripted by Gary Thuerk, a marketing manager who sent the first commercial email to around 400 recipients promoting his company’s product back in 1978. That brought him about $13 million in sales, and as the history books say, there has been no turning back for email promotions ever since.

Fast forward ten years to the 1990s. The internet revolution started gripping the world, with email service providers offering personal email addresses to individuals while heralding the era of commercial emails that were cost-effective and result-oriented to the marketer. The flip side was the spate of unrestricted mass-blast emails marketers started inundating users’ inboxes with. These emails were sent with no regard to the relevance of the offers to the recipients.

Email as an industry took quite a beating, which led to regulation and numerous complaints from readers around. Marketers realized that they had to adopt email techniques that would foster loyalty, like newsletter sign-ups or segmented emailing. They also started to extract and use data to understand more about their recipient segments, fine-tuned their strategies, to increase open and click-through rates.


The State of Email Subscription Marketing Today


Emails sent in the 1980s had just plain text. In the 1990s, HTML was integrated followed by the 2000s where portability made email consumption on the mobile increase, leading up to an era today where email is visual, interactive, and segmented. There was a time when RSS feeds were the norm to follow updates from a website like a news portal, but the medium lacked the visual and the filtering appeal that email could offer.

The email could offer that with ease, and much more. Additionally, email marketing has empowered readers with multiple spam protocol layers and options for readers to block or mark irrelevant messages as spam. Although statistics show 57% of respondents think there are just too many email messages, targeting a subscription-based mode leads to subscribers showing a 3x likeliness to share email content on social media compared to visitors coming in through other channels (according to Quick Sprout).

Besides, consumers who purchase products through email spend 138% more than those who didn’t receive offers via email. It still shows the stickiness factor of email remains, but tapping it involves careful planning.

The Challenges In A Dynamic World


Compare the era when email was the only cost-effective and target-oriented medium for marketers to get their message across, to today, and you would notice a world of difference. Most of all the players in your business offering similar services have a robust email play. It gives readers a vast pool of content to choose from, making the job tough for a particular brand to stand out with a lead management strategy like sign-up form engagement.

Besides, there are chances that readers would cater time to the leaders in the market, but the engagement game isn’t a walk in the park for the latter too. As a small or medium business, it is likely a tough ask to reach the Top 5 providers within a short span and command mindshare that is reducing every year. The challenges don’t end there.

Readers have only so much time to engage with your email and have become discerning in separating content customized to their requirements from content which isn’t. Email addresses have become virtual currencies, where exchange happens when the value is derived from both sides.

Possible Alternatives To Differentiate Your Blog?


The positives of email cannot be discounted. You can be sure that your email is sent and your reader definitely sees the subject line unless he chooses to filter it out of your inbox or block it downright. It then shows that you haven’t offered enough value by not using the available date. But if you talk about value, what if you were able to offer more than just value via content through the blogs your share?

Could it be possible that you could review your client’s website performance for free with a website auditing tool? That could be your persuasion tool during the sign-up form phase, getting a definite buy-in from them to share their contact with you, and allowing your brand to occupy differentiated mindshare. in their mind? Growth Robotics, for example, offers an easy-to-embed auditing tool called RoboAuditor that performs an analysis of 70 factors, giving your clients valuable insights into the strengths and weaknesses of their site’s performance.

But what if this went even better? What if you could offer this tool to your clients, to embed it on their website with a simple line of code, so they could use it to build leads of their own through their audience? This is again possible with the RoboAuditor tool, that is similar to Hubspot’s Website Grader, allowing you to target, offer value, and secure leads at a reasonable cost that someone would find it hard to believe. Get a lead over your competitors by adopting new approaches to help you grow your business faster.


RoboAuditor is an Embeddable SEO Audit tool which generates 4X more leads with the traffic you already have.

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Global Seo, Lead Generation, SEO, SEO Audit, SEO Firm

According to a recent survey, 83% of agencies believe digital marketing to be one of the fastest changing industries in the present era because of its association with the rapidly evolving online world.

Technology comes and goes, and it’s not just a matter of sites that emerges and vanishes. However, 91% of business owners believe that the growth highly depends on the way people interact online, the software they use, the devices in use, and many more.

According to research conducted by Hubspot, there exists many challenges but the top three challenges that every digital agency needs to conquer to stay on top of all. Here are some of the top growth challenges that every digital marketing agency follows:

1. Generating Leads

Why Is It Considered to be the Top Challenge?


According to recent research conducted by the Hubspot Inbound report, 63% of the world’s best digital agencies strongly agree that lead generation is the most onerous task on their hand.

Does that mean, Agencies are unable to eat their own dog food?

Absolutely NO. Every industry has its challenges and so is with digital agencies.  

Clearly, all marketers can generate traffic for their website through blogs, social media, link building related activities but converting traffic to leads is the biggest problem.


Let’s get a little deeper now and understand how is it done till now?

a. Contact Us Forms:

The most common method which is by default on every website is “CONTACT US FORM”.

But it may come out as a big shock for most marketers that only 2.5% of users visiting the website fill up the static signup form. This clearly shows that the website visitors don’t feel that contact us forms are worth filling.

Contact form

With the cyber world cramming with hackers and spammers, web visitors don’t want to share their digital currency – Email Address for free


b. Ebooks & White Papers:

The second most common practice for generating leads is through ebooks and white papers. But there are two significant issues surrounding ebooks and white papers.

White paper E Book

Unique Topics to write:

Identifying the topic of eBook brings marketers back to square one. Every year 600,000 to 1,000,000 books are published every year in the US alone and counting the number of the eBook being published across the globe is way too huge to count.

In a nutshell, it won’t be wrong to say that there exist far too many eBooks on the internet to find a fresh topic and write an exciting eBook for the world to read.

A recent survey by HubSpot proves this, wherein the interest in the ebooks and white papers have been reduced to just single digits.

Cost:

The topic is not the only constraint that stops the marketers from publishing the eBooks; finances is the other constraint that prevents them. Publishing an eBook is expensive. It costs you around $3000 to make the ebook publish-ready.

And compared to the biggies of the industry, even if a newly established business publishes an eBook there exist only 0.3% chances that people will take notice of it.

So What’s the way out? Interactive Tools:

In place of following these boisterous paths to look for the ways of turning traffic to leads, you can use the interactive tools which your prospects would love. Growth Robotics’ RoboAuditor is a tool which your prospects would love.

RoboAuditor is an embeddable white label SEO Audit tool which can be put on any website within a few minutes. Its same as the Hubspot’s Website grader which you can have on your website:). Growth Robotics helps marketers in finding the solution to the most crucial and important question that all marketers face, the problem of generating leads at a reasonable cost with minimal effort.



2. Less time to focus on administrative tasks

Why It’s considered as a Challenge?

According to a recent survey by Hubspot 43%, marketers feel, with so many responsibilities hanging on their heads, they lose focus on administrative tasks such as, staffing plans, new business investments, onboarding, etc.

Though not the top challenge but 14% digital marketers say that recruiting talent is the biggest challenge standing in the face of their business, though it has fallen to half compared to the preceding year.

Getting lesser and lesser time to focus on administrative tasks like staffing plans, finding the ‘right fit’ employee, new business investments stop the digital agencies from discovering the new clients, creating the perfect recipe for stagnation.


What Can Be Done?

Make time slots and use various assessment tools that can help in finding the best fit employee for your company. Use marketing automation software for automating the team’s marketing efforts in some form or another. According to 40% of marketers, marketing automation is a must-have for the upcoming year.

The various assessment tool can help in evaluating your team and distinguish between the employees from the one who needs recognition and who needs coaching.

For new talents recruitment, employers should look for marketers with a diverse skill set, including content marketing, digital marketing, social media marketing, and SEO. The employers should be clear on the tasks and responsibilities to be entrusted to the new employee.

3. Managing the Website

Why It’s considered as a Challenge?

Almost 26% of agencies believe that managing a website is the biggest challenge they face. With the agencies focusing on inbound marketing, it came entirely as a shock that the sites are generating only 18% leads.

Sites are the backend Editor assets that work as your personally trained salesperson working round the clock, drawing visitors, converting them to lead, hence eventually helping you hit your goal. The issues related to the website management comprises a vast list depending on various factors ranging from beautifully designed website and web pages to writing and optimizing the content.


What Can Be Done?

With over a billion websites available on the internet, no-one will give a second thought to a site that is not well maintained. It is an essential step to analyze the health of the website, and a thoroughly analyzed SEO audit report can help in realizing the drawbacks and shortcoming of the website.

It also includes an in-depth analysis focusing on the four most demanding necessities, design, and performance of the site, its loading time, security of the website and its mobile-friendliness with the SEO.

If your foremost problem while managing a website has anything to do with the skills and resources available at your disposal, then be assured that you are not alone in this. This is the most fundamental problem that all start-ups, as well as newly growing companies, face.

The most basic solution is to hire freelancers or get the services from some agency partners. 
A well integrated and managed website always attracts the attention of the audience enticing them to turn from traffic to lead.

Though there are many auditing tools available online but for a swift check you can try out your hands on RoboAuditor. The easy to use RoboAuditor works as the one-stop destination to all your digital agency problems.

End Note:

Generating leads from SEO isn’t as easy as it seems to be and requires a fair amount of dedication on your end.

A business that thinks about their audiences first and takes proper steps to improve the value of their service will indubitably rise on the scales on all digital marketing channels. And the best way to take care of your audiences is by offering them what they crave the most, offer them the gift of their website health.

Try RoboAuditor for free before letting your audiences know how important their websites’ health is.

RoboAuditor is an Embeddable SEO Audit tool which generates 4X more leads with the traffic you already have.

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Global Seo, Lead Generation, SEO, Uncategorized

The internet has left no aspect of life untouched, the time has come where we can’t live a single day without the internet. While everything is turning digital and internet becoming an integral part of life, the dark clouds of security breach have started getting darker, bringing a headache to every internet user and digital marketer. Beginning  GDPR into the frame.



For every web user and consumer, personal data is the currency that opens the door to the infinite service and operations. Similarly, for the marketers, data is the key to run a successful campaign leading the steps to the company’s growth. These data if got hold on helps companies to target the right audience for their business. Hence it’s the responsibility of the companies to hold the data entrusted to them by the user safely and responsibly. But if like all, you have also been active on the Internet in past couple of months then you most certainly have seen plenty of notices and advertisements explaining about the new privacy policy that all companies need to abide by.


The European Union (EU) took it on its shoulder to devise a new rule book regarding the privacy policy of the users so that no data goes misused. With the ubiquity of the internet, the nature of the personal data has changed remarkably, generating the need for the new Data Privacy Regulation.


Before we move to discuss how this new General Data Privacy Regulation (GDPR) has impacted the world of Digital Marketing, let’s first understand what GDPR is.


On May 25th, 2018, GDPR came into effect in 28 countries in Europe but there exists no country that has been left unaffected by this new rule. The new regulation agreed by the European Union seeks to improve the transparency and the effectiveness of data protection activities. The new regulation affects how businesses acquire the consent of users and customers to submit their personal data that is stored within the CRM or other storage units of the company.


Whereas, from the users’ point of view, the status of lawfully processing the users’ data has become fairer and more transparent.


The primary motive behind the establishment of GDPR policy and the punishment associated with it is to build the trust between technology providers and the users.


Even though, the GDPR legislation around data privacy and protection was adopted in the month of April 2016 but it was officially be enforced two years later i.e. from 25th May 2018, replacing the 1995 data protection directive, hence modernizing the data regulation by monitoring the ways in which businesses collect and use from the people stumbling on their website as well as the customers taking on their services in present era.


Even though it’s a common myth that GDPR affects only the European nations but the truth stands high with the fact that any company that has a European customer will have to abide by the GDPR regulations. GDPR focuses on standardizing the EU data directives and provide the best usage of regulations on data handling as well as compliance.



With the motive to strengthen individual’s rights and for creating better transparency and control, GDPR was designed to ensure web users are aware of as well as have the rights to control their personal data that is being shared with the companies.


So the next question to bug our mind is, what data gets affected with GDPR?


The answer is pretty simple, as defined by the EU legislation, any personal data, that can be used to identify an individual, whether directly or indirectly, will come under the GDPR. Hence, whether it’s a simple email ID, an IP address, an online available photo or any information connecting the data to the person everything is bound by the GDPR regulations.


With the change in the rule, the next question arises is, what are the main areas GDPR legislation will cover?


There are 6 main areas covered by GDPR legislation.


1. Right to access: According to GDPR legislation, any company holding any form of personal data is bound to provide a free copy of the individual’s data, if requested, so that the individual can look what data has been stored and will be processed by the data holder. The user also holds the liberty to ask the company where and why their data is being used.


2. Right to erasure: The user holds the right to be forgotten, i.e. the user can request their personal data to be deleted preventing the company and any related third parties from accessing or processing that users’ information.



3. Data portability: Under GDPR regulation, an individual is allowed to request access to their personal data, which can be later transferred to another data controller according to their wish and need



4. Data breach notification: If the data has been leaked or any form of the data breach has taken place, such as data hacked or lost, it is compulsory that both, the customer as well the data controller has to be informed with the time span of 72  hours.



5. Privacy by design: It is compulsory for the data holding companies to integrate data compliance and data protection from the starting phase of any new system being designed.



6. Data protection officers: It is compulsory that the company whose main activity includes data processing and monitoring to appoint a data protection officer, in place of notifying the local Data Protection Authorities about their activities.


After discussing GDPR in greater depth and realizing how crucial it is to abide by the GDPR legislation, let’s see how GDPR has impacted the Digital Marketing


One of the most impactful ways in which GDPR has affected Digital Marketing is that B2C companies will no longer have access to ‘implied consent’ or ‘soft opt-in’ for the data collection. According to GDPR legislation, it is crucial that the consent should be explicit, and the companies should be able to provide proof of explicit consent when demanded to present.


As well ‘implied consent’ means that marketers can send the emails to someone as long as the person wants, once the person chooses the option to opt-out of emails, the email should be stopped. Hence impacting email marketing greatly.


Hence, if your database contains any form of personal data, like email address, phone number, etc. its best to remain as docile as possible.


Marketing automation is the biggest boon for marketers, but with GDPR in the frame, it can turn into a nightmare if not set properly. To avoid any penalties, it is important that you have the permission to send emails to all the names listed in your CRM database.


It works as miracles for Digital Marketers by placing an empty opt-in checkbox at the end of forms through which the users can choose to receive future marketing from the company. It also helps in improving the quality of the lead scoring as these people have genuinely expressed their interest in the company.


Endnote:


GDPR has brought a significant change in the world of marketing and the attempt to grasp the whole concept in a single go can prove to be pretty daunting. This article presents just a simple framework explaining the GDPR, hence if you are facing any difficulties with GDPR legislation, it would be best advised to get in touch with your legal team and avoid any hassle in future.


RoboAuditor, the best white label SEO audit tool, also provides you with the option of making your audit form GDPR compliant in just one click.


RoboAuditor is an Embeddable SEO Audit tool which generates 4X more leads with the traffic you already have.

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Global Seo, Lead Generation, SEO Audit, SEO Audit Checklist, Uncategorized

Recently, I was at an event, and I heard an executive talk about how his sales force was the oxygen to his company. While you might have a great product or an interesting quarter strategy to push your firm’s market share up, your marketing team is what gives you wind in your sails. And the lead generation is where it all starts.


That’s where the story of HubSpot fits in perfectly. The company invented inbound marketing, the science of creating content that appeals and engages target consumers generates quality leads and makes prospects come back for more.

 

More importantly, the tool that stars for the company in a burgeoning market is the Website Grader – A Website Audit Tool.

 

It was created back in the day by the co-founder to help assess various aspects of any website, and ascertain its marketing effectiveness. This simple, automated tool has been one of the reasons behind the company’s explosive growth, not only making it one of the few billion dollars valued companies, but also getting it listed on NASDAQ.

 

 

The Inside-the-Box Approach:

 

 

For marketing software companies, you cannot miss the obvious. Rather than taking three days to draw out a performance report on a prospect’s website, why not create a simple tool that can do the job? That’s thinking inside the box. Think small, and think about the fundamentals.

 

 

If you run a marketing automation agency, take a look at your sales strategy. You could resort to a high-budget, visual campaign which brings out your agency’s unique capabilities and that ‘x-factor’ that you hope would floor your prospect. However, that generally involves a huge spend and nominal ROI.

 

Move to inbound marketing. You could again hire an expert content team to work and dish out quality blogs and whitepapers, publishing them with call-to-action. This route has chances of higher leads and ROI because your target audience is now more relevant and engaged.

 

 

HubSpot took the inbound methodology to even higher. They created Website Grader, a simple and free website audit tool that everyone needed and would vouch for. What started as a bold idea back in 2007 is now the world’s leading site audit tool. HubSpot got it right from Day 1.

 

 

How did the website grader generate lead organically:



Just enter the website domain and your “Email Address” to get the Website Audit report for free. The Hubspot team not only understood the power of a robust lead generation strategy but demonstrated to the world with the right application.

 

 

Back in the day when technologies and tools like automated marketing apps were still considered a luxury in the market, the team went the freemium way by opening up the website Grader for anyone to audit their website.

 

 

That was a game-changer and exemplified growth hacking in its nascent stages. Website Grader was a very simple tool that anyone could use. However, go behind the scenes, and anyone would notice that creating the tool would be far from ordinary.

 

 

The software had to be fed with a lot of data and signals emanating from the website, for which prior access was available by default. Then, it had to evaluate data against the threshold parameters for an effective site, and finally generate a visual report for the user to decipher and act on unqualified parameters.

 

 

All of this had to happen in a few seconds, and the tool made it happen, showcasing the power of marketing automation software.

 

 

Dharmesh goes on to describe in one of his company presentations about how the tool was a great freemium hack, where you don’t make part of your solution free, but provide a tool that diagnoses the problem.

 

 

The tool was killer and Hubspot generated thousands of leads through the tool.

 

They went public, achieved annual revenues of around $375 million, and secured multiple investments from the likes of Salesforce.

 

 

Can you have one website grader for your business?

 

 

Of course yes, RoboAuditor is similar in nature. It audits your website in a few seconds on multiple parameters that influence the success of your website, be in terms of web visitors, engagement or conversions.

 

But where we go the extra mile is you can now embed that tool onto your website in a few minutes, so you could analyze your prospect’s websites when they send in a request.

 

And interested prospects can share their contact information for you to build top-of-funnel leads, and pitch them your complete product, increasing reach, engagement, and sign-ups.

 

Sign up with RoboAuditor today and start generating leads like Hubspot.


RoboAuditor is an Embeddable SEO Audit tool which generates 4X more leads with the traffic you already have.

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Global Seo, Lead Generation, SEO Audit, SEO Audit Checklist, Uncategorized, Website Audit

Before getting into the need of having White Label SEO Audit Tool in your kitty, let us understand what this term ‘White Label SEO Audit Tool’ actually means!!

 

An SEO Audit Tool is like what a thermometer is to a doctor. It helps the marketers know the health of a website in just a few seconds.

 

White Label is all about making website health report (popularly known as Website Audit report or SEO Audit Report)  as yours i.e. without any third party branding 🙂

 

Every Agency which works in the field of inbound marketing, website design or improving business through digital channels,  do SEO Audits / Website Audits of the client’s website multiple times to make sure the best practices of On Page and Technical SEO are followed.


Now as we have a brief idea of what White Label SEO Audit Tool is all about, Let’s understand how it can help marketers and digital agencies in improving their business.


What Makes White Label SEO Audit Tool So Important !!


1. Start Generating Leads Now:


As a business owner, you, of course, want to have a lot of leads and keep your Top of the Funnel full :). Gated content is an excellent way of generating leads but it needs at least a couple of months and a team of 4 experts (content writer, graphics designer, website expert, SEO expert to make a wonderful ebook or a white paper. (you can find a detailed blog on this topic herethis where White Label SEO audit tool comes handy.


With RoboAuditor,  you can embed the SEO Audit Tool yourself by just adding a couple of lines code on your web page and start generating the leads from day 0 onwards. Now you no longer have to wait for months like you do for your gated content.






2. Reduce Cost per Lead:


Lets us first understand what Cost per Lead exactly is!


Well, Cost Per Lead (CPL) is the total cost which is induced while developing, publishing and sharing the offers amongst various channels to that of the number of leads generated.


It’s always essential to differentiate the costs over different offers so that you can know which offer or content gives more profit, in short, it is generating clients at a much lesser cost.  


Consider this example, now suppose your marketing team spends around $1000 to generate say 10 leads, the cost per lead would become $100. But now you increase the sales by doubling the number of leads to say $20 and spend same $1000 but now your cost per lead would come down to $50. This sounds amazing, isn’t it?


An SEO Audit Tool reduces your cost per lead by more than 75% if it’s executed properly.


With the money you save on the lead generation, you can have drinks with your team (every week 🙂 )




3. More Personalized Content:

        
White papers and e-books provide the users with detailed information, but they do not focus on particular information which your prospects would be looking for.


A recent study by Hubspot shows that the long form of content i.e. ebooks, white papers etc are least popular among all age groups across the world.





For Example, you wrote a wonderful ebook on SEO Audit Checklist, but your prospects still have to digest this information and apply it to the website manually and then analyze the output.


Wouldn’t your prospect be super HAPPY if you directly do the SEO Audit and give the exact pointers which should be worked upon? Of course, yes. The prospects would love this. That’s exactly what your SEO Audit Tool should do.


4. Immediate Actionable Insights:


Actionable Insights can be defined as an analytical result that provides sufficient data to the organizations and managers to make an up-to-date decision. In short, it is about giving the right recommendations based on a certain logic.


Who doesn’t love recommendations? If an SEO Audit Report not only tells me the issues but also tells me what to do to fix it, would I love it? Of course, I will and I am sure same is the case with most of the business owners worldwide.


An SEO Audit Tool which not only gives you the list of issues but also the recommendation on how to fix it would make the real difference. RoboAuditor provides detailed recommendations based on the website audit information.


5. Make your Sales team look awesome before clients:


As a business owner, wouldn’t you would want to look the best for your clients? This can only be possible if and only if your sales team has done a proper research about the clients.


Wouldn’t it be awesome if your sales team walks into a client meeting with a comprehensive website audit report (with your business branding of course) and start the discussion from there? This, for sure will leave a good impression on the client and your agency will have an extra edge to win the deal.

Conclusion:

 

SEO Audit Tool is one the best lead generation tools your business should invest it. RoboAuditor is the only White Label SEO Audit Tool which not only provides downloadable comprehensive SEO Audit reports but also lets you Embed the SEO Audit tool on to your website in just a few clicks.

Start Using RoboAuditor today and automate your agency’s sales and marketing.

 

RoboAuditor is an Embeddable SEO Audit tool which generates 4X more leads with the traffic you already have.

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Global Seo, SEO, SEO Audit, SEO Audit Checklist, Uncategorized

Before getting into how to perform SEO audit lets us first understand what correctly SEO Audit is!

There are around 140,000 websites created every day and on an average Google processes around 40,000 search queries per second which means over 3.5 billion searches per day- that’s a lot.

So being on Page 1 is very critical to generating business from online channels.

But now the question arises- How do you land on Page 1?

Well, there are various factors which decide your position on Page 1, and to check these factors it’s important to perform an SEO Audit.

An SEO Audit can be termed as a process of analyzing the search engine compatibility of a website on various parameters.

In other words, it’s about knowing the strengths and weaknesses of your website on a list of best practices laid by popular search engines like Google, Yahoo, and Microsoft etc.

Now, since you have a gained a fair idea about SEO audit, let’s get started.


Key Parameters for SEO Audit:


There are more than 100 signals/parameters which popular search engines like Google looks while ranking your website.


Interesting Fact20% of the SEO Parameters make an impact of more than 80% on your website.

Sounds quite interesting, isn’t it?

Let’s have a detailed look at these parameters


Check the Title Tag:

A title tag defines the title of a webpage; it is used in the HTML code. For instance, if you were searching for SEO on Google, then these are the results which search engine might come up with. The clickable headline for a given result is the known as the title tag.


                         

The title tag not only specifies the heading of your webpage but also gives a brief portrayal of the content of the page.


Title tags play a critical role in determining the ranking of your web-page as they are significantly displayed on the SERPs (Search Engine Result Pages).  Also, when your webpage is shared on social media, the title tag is displayed as an anchor text.


You should always check and make sure that your title tag is not very long and should not have more than 70 characters. Always try and use the long-phrased keyword in the title tag and most importantly the title you choose should be according to your page.


Check for Meta Description:

The meta description tag gives a summary of the content present on your webpage. It gives an outline to the readers about what the page is exactly about. The Meta description appears right below the title tag.


It acts as an advertisement for the readers. A useful, precise and relevant meta description can help you increase users click through rate.

                       

Although, Google algorithm does not consider meta description as a parameter for search result rankings meta description is an essential aspect of your SEO audit since it gives a clear picture to your visitor about the product/service they can expect from your website. A proper meta description will ensure more people can buy your product/service which in turn boost your ranking.


The social media networks, define the posts based on the meta description. If the meta description is not defined then social network by default display the first two lines as a description for your web page. So always include a meta description for your webpage.


The meta description gives actual meaning to your website. It should not have more than 320 characters and should be in active voice. The meta description should always be unique and make sure it has structured content with your focus Keyword, this will help your site links to be automatically shown in SERPs.

 

Check for Heading:

As it is said the first impression is the most essential and ever-lasting impression and I am sure you would like to give the best impression to your website visitors.


                                              

The first line mentioned here is the Heading of the webpage.

A good, crisp, clear, short heading is the best option to get the interest of the website visitor. It’s about explaining what all you do in just a few words.

 

Mobile Responsiveness:

Mobile responsiveness means that your website is designed in such a way that it adapts itself to any kind of screen be it- phone, tablet, desktop, laptop or anything.


With the rapid growth of smartphone usage, the website traffic has significantly been changing over the years. More than 50% of the users surf the sites through their mobile phones and also one-quarter of the online searches are mobile-based searches,  so it is essential to have a website that adapts and looks good on all devices regardless of its shape and size.


                                                                   

It is imperative that your website is mobile friendly as it is one of the ranking factors. Also, complete mobile-friendly pages are given more traffic by Google. So make sure you have created Accelerate Mobile Pages (AMPs) for your website.

Page Speed:

The page speed signifies how quick the visitors can see the content, images of the page and interact with it.



 

Page speed is one of the important factors to attract more traffic and conversions on a landing page.

 

As per the researchers, it is believed that in just 5 seconds, the online buyers close the landing page. So it is important that the pages you create are faster which in turn will help you get more sales, leads, and traffic. Pages which have a long time generally have higher bounce rate too.


Make sure your website always loads faster than your competitors.

Links:

Hyperlinks commonly known as Links are present on most of the WebPages and allow you to hop to a new page consisting of the reference data when you just tap or click on them. You can attach links to images, HTML elements or texts.


You can provide internal as well as external links on your website (i.e. within your webpage or to the other WebPages). The number of quality links on your website can help in attracting traffic to your site, which can help you increase your rankings.


Google and other search engines give due credits for your links, so include an accurate amount of links on your website/page.


Make sure you put proper internal & external links on your website. The links should not be broken.

 

Structured Data / Snippets:

A structured snippet commonly known as a rich snippet is the additional information that is present just below the search results. It briefs the users about the link and content provided in the link. That additional information can be ratings of the products/services, date of issue of the articles, etc.


Snippets quickly draw the user’s attention. They are the only way in which your webpage can standout against the different competitors.  


                                               

For instance, when you want to buy a book online you choose it probably by better rating. Same is the case with your users they check the ratings and only then opt for your website.

 

How to check all the above parameters in < 10 mins?



If you do it manually, it might take hours and you might not also get the recommendations/list of action items to fix the issues.

RoboAuditor is an SEO Audit tool, which can do the website audit report pdf on all of the parameters as mentioned earlier and many more ( more than 70 Parameters) in < 60 seconds.

With RoboAuditor, you not only get a comprehensive SEO Audit but also White Label Audit Reports and also White Label SEO  Audit Tool (Lead Gen Tool) which you can embed on your website and let your website visitor do their audits by sharing their email address with you.

RoboAuditor is an Embeddable SEO Audit tool which generates 4X more leads with the traffic you already have.
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Global Seo, SEO, SEO Audit, SEO Audit Checklist, SEO Firm

When Google PageRank was created, it opened doors for the search engines to capitalize on search methods. A web page is essential to a user – based on interests, business or attitude. On the World Wide Web, there are thousands of web pages with varying significance for one person or another.


Web pages are designed in a way that they are ranked based on their significance to their target audience. Thus, when Larry Page and Sergey Bin invented Google PageRank, they created a world of endless possibilities where search terms can have an impact on your business.

keep reading

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Global Seo

Search engine optimization (SEO) has long been considered the most effective way to drive traffic and generate leads.

In 2016, companies globally spent $613 billion on SEO and digital marketing, three times what was spent in 2008.

In the US alone, companies spent as much as $65.26 billion on search engine optimization in 2016 and this spending is expected to increase to $79.27 billion by 2020.

Two-third of the spending came from small companies and startups.


SEO is growing fast mainly because of the prevalence of smartphones, which has lowered the cost of using the internet, increased user base and consequently increased the number of searches per user.

There are over 100 billion searches on Google in a month. Also, traditional ads are now dying and are expected to eventually fade away. Once that happens, businesses will turn to unconventional ways of advertising.


More companies are now trying to grab a bigger share of the pie. Hence, the only way to survive this battle is to generate more revenue.

While SEO companies are experts at generating leads for their clients, here are some ways they can generate leads for themselves.

1. Referral Program

When Neil Patel, New York Times’ best-selling author and the owner of a 7-figure SEO company, started his SEO venture, referrals were his primary source of revenue.

“The best clients you will ever get as an agency is from previous customers, friends, or even family members.”


According to him, the chances of you scoring a deal get higher when someone refers you. He also believes that you need to work with the referred client with diligence and care even when it is challenging because this where you’ll make the most of your revenues from.


Your business is like a web of relationships; every person can connect you with another person. However, referrals don’t just happen.

Having a referral strategy in place is the best way to go forward.  First things first, you need to make sure that you ask for referrals.


Often people think asking for referrals would make them look desperate. However, that is not the case.


If you have provided great service to your client, you should feel proud of asking about other people you could help.

Also, you need to help your clients refer you. Your existing clientele should know how to communicate your value proposition to potential clients.


You can give your clients some printed newsletters with information about your company or you could give them your business card and ask them to share it with others.

Your job doesn’t end here. You need to keep in touch with your existing clients and remind them about referrals. Moreover, once they refer someone to you, you can do something for them in return; like giving them a referral. 


You can also start guest blogging on relevant industry websites. It’s a very effective strategy that has generated millions of dollars for businesses globally. This article outlines how you can build effective links via guest posting.

2. Partnership with other companies

Today, more companies are looking to outsource some of their functions to other companies so that they can focus on their core function, and expand.

According to research conducted by Hubshout, 68% of agencies outsourced SEO to a white label SEO provider, while 48% outsourced PPC services and 28% outsourced content marketing services.


The quickest way perhaps to generate more leads is to partner with related companies. You can call up other big and established ad agencies and propose them to outsource their SEO departments to your company.


There are many large and agencies that you can cold call and offer help. If you’re only just starting, you can provide your services for free to your first few clients.

You might lose out a bit by doing it for free in the short run, but it would help you in the longer run.


Bigger agencies are mostly looking for smaller agencies since the latter are willing to handle everything on their own.

While pitching to companies, you can show them how you’ll help them reduce costs by outsourcing SEO to your company.

3. Market your company

You can only rely on referrals only till the time your marketing efforts are established because after that you need to start generating leads on your own.

There are two ways you can do that. One is inbound marketing and the other is outbound marketing.


While outbound marketing is more traditional and focuses on email blasts, trade shows, and cold calling, inbound marketing is when customers find you through blogging, social media or search engines. 


Email marketing can be a great way to generate leads. While sending emails, you need to ensure that the subject line is enticing, the content is short and engaging and that a call-to-action button is present.

Another effective way is to develop product videos. MailChimp is a great software to create and send out personalized, effective emails.


According to the Social Science Research Network, 65 percent of us are visual learners, which means that videos are a better way to explain your product. Also, product videos keep users engaged, thereby increasing chances of conversion.


You can always harness the power of social media to entice users. Twitter can prove to be a useful tool in this regard.

Kellog’s study found that customers are 12 percent more likely to convert if they are exposed to tweet promotions. You need to ensure that your tweets are engaging and add value and do not just come off as the advertisement.

Also, you need to link your relevant tweets to your website, which increases chances of conversion.


Here are some nuggets of wisdom you can learn from these 6 companies that thrive on Twitter.


Blogging can also help you considerably in generating leads. You can blog specifically about social media and SEO.

Try to share as much information as possible to keep your potential customers engaged. Neil Patel observed that content marketing costs 62% less than traditional marketing and generates about 3 times as many leads for your business.

4. Networking

It is a long-term strategy that doesn’t immediately yield results but is essential for your business.  You can look out for networking events such as conferences of your interest and go there equipped with a pitch and business cards to build future business relationships.


Always be on the lookout to speak at industry conferences. These conferences have a significant impact and help you generate qualified leads for your business.

Neil Patel used to speak at conferences and within a matter of two years, he along with co-founders was able to generate over 100,000 new leads.


Trade shows are another example of offline events that can help you get more business. Well-established companies prefer networking with their customers and partners via trade shows instead of just relying on advertising.

Even if you don’t get leads immediately, you get a chance to learn from the leaders in the industry.


Remember that face-to-face interaction helps your customers associate a face with your product or service, which makes your offering more credible.

Networking is not about selling your service or product, it is more about cultivating lasting relationships that you can capitalize on in the future.


The success of your business ultimately depends on how profitable and sustainable it is. You could have a great product, but if you are unable to sell it, then your business will suffer.


In a competitive market, businesses are fighting tooth and nail for their share. The most effective way is to stand out from the crowd and tell your customers how your offering is different from that of others in the market.


If you are a startup, initially you will have to rely on your contacts and referrals to get your first few clients.

While you cater to your initial clients, make sure that you develop your marketing efforts to the extent that they can generate business for you. Advertising your product effectively to the right audience will yield results.


 

However, you cannot solely rely on that. You need to invest in long-term lead generation methods and strategies
such as networking and building relationships.

Also, you need to make sure that you remain in touch with your previous clients. They will not only help you regarding referrals but also in the form of repeat purchases.


RoboAuditor is an Embeddable SEO Audit tool which generates 4X more leads with the traffic you already have.

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