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SEO


Will SEO Trends and Techniques Relevant in 2019?

It’s a common question that most marketers and organizations ask.

The answer to it is a resounding Yes.

Search Engine Optimization (SEO) is not going anywhere soon. It will remain relevant in 2019, and you have to continue working on it to retain or improve your website’s search ranking.

If there is one thing that’s become irrelevant, it has to be the old methods of doing SEO trends and techniques.

SEO has come a long way from just stuffing keywords. Today, the focus has shifted to making the content more relevant to the user, strengthening the technical SEO, and making the website more user-friendly.

As Eli Schwartz, the Director of SEO and Growth of Survey Monkey said in a podcast with Y Combinator, never do anything just for crawlers. Do it for the users.

We would not be wrong in saying that user intent optimization will take center stage in 2019.

If you are wondering how to make sense of all this and translate it into your SEO strategies, don’t worry. We are going to give you a few tips on how you can make your SEO strategy relevant in 2019.

SEO Trends and Techniques

#1 – Focus on untapped channels


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We are all aware of how Facebook changed its algorithm last year and the impact it had on businesses. Paid channels dominated the marketing scene last year. Companies spent a substantial amount of their marketing budget on Google and Facebook ads to reach out to their target audience.

While you must pay attention to these channels, Eli advises marketers to find out the untapped channels that can work for them. An untapped channel could bring you organic traffic and business with little or no investment. These untapped channels differ from companies to companies.

Citing an example of a media company and e-commerce company like Amazon, Eli said that an e-commerce website like Amazon must focus on building a scalable and robust architecture and optimizing product descriptions. 
A media website, on the other hand, should focus on cross-linking strategies such as linking an existing article with an old but relevant article to maximize the value of their content.

Key learning: Focus on tapping the untapped channels that could potentially bring your business with minimal investment.


#2 – The more content, the better


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And by that, we do not mean stuffing words just for the sake of increasing the length of the content. Eli stresses on writing more relevant content that offers accurate information to your target audience. Whether it is YouTube description or an e-commerce website with product descriptions, the more information you provide, the better will be the conversion. It also helps in ranking the app high on the play store, a platform that companies often ignore while planning their SEO strategies.

Eli also advises to go one step ahead and write content that’s related to your service but may not necessarily solve the problem of the customer immediately. This will help you to move your audience further into the marketing funnel. It will also help in establishing you as an expert in that domain.

For example, if you bake cakes, your immediate goal must be to write descriptions that will attract your buyers to come to your website to place an order. This becomes localized because only buyers in your vicinity are going to order the cakes. However, if you want to widen your reach, you can write content on how to bake cakes or different ways to bake them and so on. This will help in ranking your page better.

Key learning: Focus on writing more but better quality and relevant content.


#3 – Right keywords are more relevant than meta descriptions


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In continuation with the second point, Eli says that meta descriptions are no longer as relevant as they were before. Earlier, they were used because Google did not understand the spoken word. So, meta descriptions helped Google to understand what’s on the page. This led to marketers using spam keywords in the meta description to rank higher. Now, Google understands better.

Whether it is YouTube or the app description on play store, it’s the relevant keywords will help you rank better. You can use Google’s keyword planner to search for keywords that could lead people to your website and include it in your content to check if it works well for you.

Key learning: Focus on finding the right keywords and including them in all your content on different platforms.


The Next Step


The Google algorithm and SEO practices will continue to change over the next year. Factors such as voice search, Accelerated Mobile Pages (AMP), and Expertise, Authority, and trustworthiness of the website are going to reign 2019
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The more you focus on making your website relevant to your user, the better would be your ranking. To begin with this journey, it’s essential that you focus on improving the technical SEO and on-page optimization of your website. The best way to begin is to audit the website, identify the loopholes, and address them to build a better customer experience.

If you are a digital marketer, this can also be a great way to generate leads for your business. Everyone wants to know where his or her website stands. Help them to audit their website by using Growth Robotics’ RoboAuditor and build a trustworthy engagement with them.

RoboAuditor is an Embeddable SEO Audit tool which generates 4X more leads with the traffic you already have.
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Global Seo, SEO, SEO Audit, SEO Audit Checklist, Uncategorized

Before getting into how to perform SEO audit lets us first understand what correctly SEO Audit is!

There are around 140,000 websites created every day and on an average Google processes around 40,000 search queries per second which means over 3.5 billion searches per day- that’s a lot.

So being on Page 1 is very critical to generating business from online channels.

But now the question arises- How do you land on Page 1?

Well, there are various factors which decide your position on Page 1, and to check these factors it’s important to perform an SEO Audit.

An SEO Audit can be termed as a process of analyzing the search engine compatibility of a website on various parameters.

In other words, it’s about knowing the strengths and weaknesses of your website on a list of best practices laid by popular search engines like Google, Yahoo, and Microsoft etc.

Now, since you have a gained a fair idea about SEO audit, let’s get started.


Key Parameters for SEO Audit:


There are more than 100 signals/parameters which popular search engines like Google looks while ranking your website.


Interesting Fact20% of the SEO Parameters make an impact of more than 80% on your website.

Sounds quite interesting, isn’t it?

Let’s have a detailed look at these parameters


Check the Title Tag:

A title tag defines the title of a webpage; it is used in the HTML code. For instance, if you were searching for SEO on Google, then these are the results which search engine might come up with. The clickable headline for a given result is the known as the title tag.


                         

The title tag not only specifies the heading of your webpage but also gives a brief portrayal of the content of the page.


Title tags play a critical role in determining the ranking of your web-page as they are significantly displayed on the SERPs (Search Engine Result Pages).  Also, when your webpage is shared on social media, the title tag is displayed as an anchor text.


You should always check and make sure that your title tag is not very long and should not have more than 70 characters. Always try and use the long-phrased keyword in the title tag and most importantly the title you choose should be according to your page.


Check for Meta Description:

The meta description tag gives a summary of the content present on your webpage. It gives an outline to the readers about what the page is exactly about. The Meta description appears right below the title tag.


It acts as an advertisement for the readers. A useful, precise and relevant meta description can help you increase users click through rate.

                       

Although, Google algorithm does not consider meta description as a parameter for search result rankings meta description is an essential aspect of your SEO audit since it gives a clear picture to your visitor about the product/service they can expect from your website. A proper meta description will ensure more people can buy your product/service which in turn boost your ranking.


The social media networks, define the posts based on the meta description. If the meta description is not defined then social network by default display the first two lines as a description for your web page. So always include a meta description for your webpage.


The meta description gives actual meaning to your website. It should not have more than 320 characters and should be in active voice. The meta description should always be unique and make sure it has structured content with your focus Keyword, this will help your site links to be automatically shown in SERPs.

 

Check for Heading:

As it is said the first impression is the most essential and ever-lasting impression and I am sure you would like to give the best impression to your website visitors.


                                              

The first line mentioned here is the Heading of the webpage.

A good, crisp, clear, short heading is the best option to get the interest of the website visitor. It’s about explaining what all you do in just a few words.

 

Mobile Responsiveness:

Mobile responsiveness means that your website is designed in such a way that it adapts itself to any kind of screen be it- phone, tablet, desktop, laptop or anything.


With the rapid growth of smartphone usage, the website traffic has significantly been changing over the years. More than 50% of the users surf the sites through their mobile phones and also one-quarter of the online searches are mobile-based searches,  so it is essential to have a website that adapts and looks good on all devices regardless of its shape and size.


                                                                   

It is imperative that your website is mobile friendly as it is one of the ranking factors. Also, complete mobile-friendly pages are given more traffic by Google. So make sure you have created Accelerate Mobile Pages (AMPs) for your website.

Page Speed:

The page speed signifies how quick the visitors can see the content, images of the page and interact with it.



 

Page speed is one of the important factors to attract more traffic and conversions on a landing page.

 

As per the researchers, it is believed that in just 5 seconds, the online buyers close the landing page. So it is important that the pages you create are faster which in turn will help you get more sales, leads, and traffic. Pages which have a long time generally have higher bounce rate too.


Make sure your website always loads faster than your competitors.

Links:

Hyperlinks commonly known as Links are present on most of the WebPages and allow you to hop to a new page consisting of the reference data when you just tap or click on them. You can attach links to images, HTML elements or texts.


You can provide internal as well as external links on your website (i.e. within your webpage or to the other WebPages). The number of quality links on your website can help in attracting traffic to your site, which can help you increase your rankings.


Google and other search engines give due credits for your links, so include an accurate amount of links on your website/page.


Make sure you put proper internal & external links on your website. The links should not be broken.

 

Structured Data / Snippets:

A structured snippet commonly known as a rich snippet is the additional information that is present just below the search results. It briefs the users about the link and content provided in the link. That additional information can be ratings of the products/services, date of issue of the articles, etc.


Snippets quickly draw the user’s attention. They are the only way in which your webpage can standout against the different competitors.  


                                               

For instance, when you want to buy a book online you choose it probably by better rating. Same is the case with your users they check the ratings and only then opt for your website.

 

How to check all the above parameters in < 10 mins?



If you do it manually, it might take hours and you might not also get the recommendations/list of action items to fix the issues.

RoboAuditor is an SEO Audit tool, which can do the website audit report pdf on all of the parameters as mentioned earlier and many more ( more than 70 Parameters) in < 60 seconds.

With RoboAuditor, you not only get a comprehensive SEO Audit but also White Label Audit Reports and also White Label SEO  Audit Tool (Lead Gen Tool) which you can embed on your website and let your website visitor do their audits by sharing their email address with you.

RoboAuditor is an Embeddable SEO Audit tool which generates 4X more leads with the traffic you already have.
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Global Seo

Search engine optimization (SEO) has long been considered the most effective way to drive traffic and generate leads.

In 2016, companies globally spent $613 billion on SEO and digital marketing, three times what was spent in 2008.

In the US alone, companies spent as much as $65.26 billion on search engine optimization in 2016 and this spending is expected to increase to $79.27 billion by 2020.

Two-third of the spending came from small companies and startups.


SEO is growing fast mainly because of the prevalence of smartphones, which has lowered the cost of using the internet, increased user base and consequently increased the number of searches per user.

There are over 100 billion searches on Google in a month. Also, traditional ads are now dying and are expected to eventually fade away. Once that happens, businesses will turn to unconventional ways of advertising.


More companies are now trying to grab a bigger share of the pie. Hence, the only way to survive this battle is to generate more revenue.

While SEO companies are experts at generating leads for their clients, here are some ways they can generate leads for themselves.

1. Referral Program

When Neil Patel, New York Times’ best-selling author and the owner of a 7-figure SEO company, started his SEO venture, referrals were his primary source of revenue.

“The best clients you will ever get as an agency is from previous customers, friends, or even family members.”


According to him, the chances of you scoring a deal get higher when someone refers you. He also believes that you need to work with the referred client with diligence and care even when it is challenging because this where you’ll make the most of your revenues from.


Your business is like a web of relationships; every person can connect you with another person. However, referrals don’t just happen.

Having a referral strategy in place is the best way to go forward.  First things first, you need to make sure that you ask for referrals.


Often people think asking for referrals would make them look desperate. However, that is not the case.


If you have provided great service to your client, you should feel proud of asking about other people you could help.

Also, you need to help your clients refer you. Your existing clientele should know how to communicate your value proposition to potential clients.


You can give your clients some printed newsletters with information about your company or you could give them your business card and ask them to share it with others.

Your job doesn’t end here. You need to keep in touch with your existing clients and remind them about referrals. Moreover, once they refer someone to you, you can do something for them in return; like giving them a referral. 


You can also start guest blogging on relevant industry websites. It’s a very effective strategy that has generated millions of dollars for businesses globally. This article outlines how you can build effective links via guest posting.

2. Partnership with other companies

Today, more companies are looking to outsource some of their functions to other companies so that they can focus on their core function, and expand.

According to research conducted by Hubshout, 68% of agencies outsourced SEO to a white label SEO provider, while 48% outsourced PPC services and 28% outsourced content marketing services.


The quickest way perhaps to generate more leads is to partner with related companies. You can call up other big and established ad agencies and propose them to outsource their SEO departments to your company.


There are many large and agencies that you can cold call and offer help. If you’re only just starting, you can provide your services for free to your first few clients.

You might lose out a bit by doing it for free in the short run, but it would help you in the longer run.


Bigger agencies are mostly looking for smaller agencies since the latter are willing to handle everything on their own.

While pitching to companies, you can show them how you’ll help them reduce costs by outsourcing SEO to your company.

3. Market your company

You can only rely on referrals only till the time your marketing efforts are established because after that you need to start generating leads on your own.

There are two ways you can do that. One is inbound marketing and the other is outbound marketing.


While outbound marketing is more traditional and focuses on email blasts, trade shows, and cold calling, inbound marketing is when customers find you through blogging, social media or search engines. 


Email marketing can be a great way to generate leads. While sending emails, you need to ensure that the subject line is enticing, the content is short and engaging and that a call-to-action button is present.

Another effective way is to develop product videos. MailChimp is a great software to create and send out personalized, effective emails.


According to the Social Science Research Network, 65 percent of us are visual learners, which means that videos are a better way to explain your product. Also, product videos keep users engaged, thereby increasing chances of conversion.


You can always harness the power of social media to entice users. Twitter can prove to be a useful tool in this regard.

Kellog’s study found that customers are 12 percent more likely to convert if they are exposed to tweet promotions. You need to ensure that your tweets are engaging and add value and do not just come off as the advertisement.

Also, you need to link your relevant tweets to your website, which increases chances of conversion.


Here are some nuggets of wisdom you can learn from these 6 companies that thrive on Twitter.


Blogging can also help you considerably in generating leads. You can blog specifically about social media and SEO.

Try to share as much information as possible to keep your potential customers engaged. Neil Patel observed that content marketing costs 62% less than traditional marketing and generates about 3 times as many leads for your business.

4. Networking

It is a long-term strategy that doesn’t immediately yield results but is essential for your business.  You can look out for networking events such as conferences of your interest and go there equipped with a pitch and business cards to build future business relationships.


Always be on the lookout to speak at industry conferences. These conferences have a significant impact and help you generate qualified leads for your business.

Neil Patel used to speak at conferences and within a matter of two years, he along with co-founders was able to generate over 100,000 new leads.


Trade shows are another example of offline events that can help you get more business. Well-established companies prefer networking with their customers and partners via trade shows instead of just relying on advertising.

Even if you don’t get leads immediately, you get a chance to learn from the leaders in the industry.


Remember that face-to-face interaction helps your customers associate a face with your product or service, which makes your offering more credible.

Networking is not about selling your service or product, it is more about cultivating lasting relationships that you can capitalize on in the future.


The success of your business ultimately depends on how profitable and sustainable it is. You could have a great product, but if you are unable to sell it, then your business will suffer.


In a competitive market, businesses are fighting tooth and nail for their share. The most effective way is to stand out from the crowd and tell your customers how your offering is different from that of others in the market.


If you are a startup, initially you will have to rely on your contacts and referrals to get your first few clients.

While you cater to your initial clients, make sure that you develop your marketing efforts to the extent that they can generate business for you. Advertising your product effectively to the right audience will yield results.


 

However, you cannot solely rely on that. You need to invest in long-term lead generation methods and strategies
such as networking and building relationships.

Also, you need to make sure that you remain in touch with your previous clients. They will not only help you regarding referrals but also in the form of repeat purchases.


RoboAuditor is an Embeddable SEO Audit tool which generates 4X more leads with the traffic you already have.

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