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Global Seo, SEO, SEO Audit, SEO Audit Checklist, SEO Firm
You must have read about how sending an audit report of the prospect’s website while writing a cold email pitch to them can increase your chances of conversion.

It’s true; a website audit report can be a great icebreaker between you and the prospect. It shows the amount of research and the level of commitment you have towards the prospect’s company.

However, all those efforts could go in vain if the report does not carry your logo and instead carries the logo of the SEO tool you used to audit the website. The prospect would not be able to distinguish between your agency and the SEO tool that you used.

That’s where a white label SEO audit tool comes to your rescue. 
 
What is a white label SEO audit tool?
 
The white label SEO audit tools are similar to the free SEO tools you find on the internet, except they are more comprehensive, sophisticated, secure, and most importantly, anonymous.

Let’s explore these features in detail.

1. More Comprehensive

Your prospect would want to know everything that’s wrong with their website before engaging with you. A preview of the report would not likely help them make a decision. White label SEO tools offer a comprehensive report on the health of the website. It covers everything right from on-page SEO to technical SEO parameters.

Free SEO audit tools, on the other hand, include just the basic parameters, which the prospect might already be aware of.

2. More Sophistication

So, you have sent your prospect the audit report. What’s next? What if the prospect considers the report but does not respond to you? How are you going to push them further down the funnel? The role of a free SEO audit tool ends at generating the SEO report. A few white label SEO tools help you further until the conversion process is completed.

RoboAuditor, for example, offers integration with tools such as MailChimp, HubSpot, Zapier, etc. to make it easier for digital marketers to push the leads further into the funnel. They also support more than 6500 languages. If you plan to target prospects from other countries, a customized report in a particular language can give you an edge over your competitors.

3. More secure

At a time when companies are conscious about how their data is used, a report with a third-party branding might not go well with your prospect. You also don’t know how those free tools use your prospect’s data.

With White Label SEO Audit Tool, you will have more control over the data. You will also be able to instil faith in your prospect by stating that their data is secure and will not be sold or used in the wrong way.

4. Carries your branding

White label SEO tools are developed by another company, but their identity can be masked by adding your logo on the top of the report. It is a win-win situation for both you and the prospect.

You can save cost on developing a tool from scratch and time on analyzing and generating SEO reports manually, and your prospect can get an understanding of the gaps they need to fill to improve the website.

What to look for while choosing a white label SEO audit tool?

Does it help in generating leads?

The primary purpose of auditing a website is to generate leads. If the white label SEO audit tool does not help in generating leads, you may want to look for a tool that enables you to do that. Check if it offers integration with other tools that will aid you in your lead nurturing process.

Does it audit all the SEO parameters?

Check if your white label audit tool analyzes all the SEO parameters in the website. As we mentioned above, your prospect would want to know the health of their website in detail. If your tool offers just a preview or skips auditing some of the important parameters, it might not be worth the investment.

Opt for a tool that checks for all the parameters. Compare the best available white label SEO audit tools before making a decision.

Does it comply with the EU-US Privacy Shield Framework?

The SEO audit tool will be capturing the data of your prospect’s website. Before you add a disclaimer on your website stating that you will safeguard the data of the user, ensure that your white label SEO audit tool complies to it. Growth Robotics, for example, has clearly mentioned how it will process the data of the customer.

Is it easy to install?

The purpose of having a white label SEO tool is to save cost and money on building a tool of your own. So, if you need a team to install the white label SEO tool, it might not be a feasible investment for you. Look for a white label SEO tool that is not dependent on an IT team for installation. RoboAuditor, for example, is so simple to add on your website, that even a non-technical user would be able to do it.
SEO Audit tool Work
White label SEO audit may require you to make a small investment of as low as $10 per month, but the results that you will derive from it is amazing. Our clients such as Fractional CMO and ZNetLive have managed to increase their leads with the help of white label SEO audit tool.
Thinking of giving it a try? You can begin with a 14-day Free Trial of RoboAuditor and see the results for yourself before subscribing to it.
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Global Seo, SEO, SEO Audit

Today, conversations in the digital era have moved from big data, the concept of managing significant data quantities, to data lakes or data warehouses. With technology impacting many industries and verticals, marketing shouldn’t be left behind.

If you are servicing clients by enhancing their organic search metrics, chances are you would be using a host of tools and add-ons, each having its own report format by generating multiple data points. We have seen this in our work across industries, and it becomes inefficient for us to collate the data from key parameters and create a final report to present updates on the subject’s web performance.

keep reading

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Global Seo, Lead Generation, SEO, SEO Audit, SEO Audit Checklist

A small business owner understands the importance of digital presence and invested a lot of time and money in building a fantastic bakery website. Good content and Jaw-dropping images, Design, User-friendly navigation.

However, she quickly realizes that her website does not feature in the first or second page of the search engine even if someone searches for a bakery in her area.

When she explains this to her friend over a cup of coffee, she suggested her to look for a digital marketing agency to optimize her website and make it search engine-friendly.  


Now the bakery owner started looks for digital marketing agencies in her area and almost everyone promises to optimize her website. The business owner was looking for someone who can tell her the issues in the website upfront.

Unable to differentiate between agencies, she eventually chooses the first agency that she finds on the Internet.

Sounds familiar?

As a digital marketing agency, you must be aware that people are realizing the importance of having an optimized website. They understand that Search Engine Optimization (SEO) is a technical and long-term exercise that requires the attention of a digital marketing agency or an SEO expert.

That’s why they do not hesitate to hire a digital marketing agency to help them in their endeavor of improving their ranking and growing the business.

“However, with digital marketing and SEO agencies mushrooming in every part of the globe, providing a differentiation has become more important than ever.”

To add to the competition, Google recommends business owners to select the agency based on their search and technical audit prowess. Which essentially means that

Google advises businesses to ask SEO agencies to provide recommendations to improve the search and technical performance of the website to help them choose the right agency


This in a way spells good news for you as you can leverage this opportunity and become one of the most sought-after digital marketing agencies in this booming industry.

White Label SEO Audit – Your Secret to Success

Every business would want to know their site’s performance and understand how it can be improved. While other digital agencies ask business owners to pay a small fee upfront and take over a week to analyze the website, you can do it for them free of cost using white label SEO AuditTool. You can even give them the power to analyze their website themselves and receive a report almost immediately.

This makes it a reliable and trustworthy tool.

Why Are White Label SEO Audit Tools So Popular?

White label SEO Audit Tools is getting a strong foothold in the digital marketing industry and there are two primary reasons for it.

1. Helps in Generating Leads

Let’s take an example of a Hyderabad-based digital marketing agency called Fractional CMO that offers digital marketing services to SaaS, Manufacturing and Real Estate companies.

Fractional CMO was highly dependent on different lead channels such as eBooks, whitepapers, and blogs to generate leads. The entire exercise proved to be time-consuming and cost-intensive for them.

Fractional CMO signed up for a free trial version of 
RoboAuditor, a white label SEO tool and added it to their website (screenshot is given below). So, whoever visited their website had the option to analyze their website for free instead of paying $500.

Within one week of embedding the white label code, Fractional CMO was able to see an increase in qualified leads by 2x times. As of today, Fractional CMO has been able to increase their leads by 400% and reduce the marketing spend by 75% by using white label SEO.



And Fractional CMO is not the only digital marketing agency to have benefited from it. Even HubSpot, the 5th ranking website in the online marketing space has successfully used a tool called Website Grader as one of the methods to generate leads for their website.

In one of the articles in 
Forbes, the author, Joe Escobedo made a valid point – “To stand out in a crowded marketplace, your lead magnet needs to be great. When every business is giving away free e-books, give out a free software tool that helps solve your customer’s pain point so you can set your business apart from your competitors.”

This is precisely what makes white label SEO tools so popular.

2. Helps in Winning Clients

So, your website visitor has received a detailed report on the improvements they can make to their website. Do you think they will implement it? Neil Patel believes they wouldn’t. In his article ‘How I Built a 7 Figure SEO Agency’, Neil Patel suggests that the visitor will most likely ask you to fix the issues found on their website because they would rather trust your sensibilities to fix the problem than spending their time and resources on it.



If you were a business owner, you would ask the digital agency to fix it, won’t you?

So, you see, by using white label SEO and sending the website health report in advance, you will be able to win the trust of the visitor and eventually convert them into a client.

RoboAuditor – A Perfect Partner for Your Growth

Selecting the right white label SEO audit tool is essential from your business growth perspective, because if the tool is below par and misleading, then there is a chance that your website visitors might not trust your business at all.

However, with RoboAuditor by your side, you need not to worry about it. Here are a few reasons that make RoboAuditor a perfect partner for your business.

  • Easy to use: Growth Robotics’ RoboAuditor, is a ready-to-use tool that can be used by a non-technical person too. All you need to do is, embed the code to your website and you are ready!

  • White label reports: A lot of white label SEO tool developers do not offer the option to publish white label reports. This can be a disadvantage for those who want the reports to be sent under their name. RoboAuditor offers white label reports that give you the complete freedom to use your brand on the report.

  • Integration: Integration with various tools enables you to offer value-add service to the client. RoboAuditor offers integration with MailChimp, WordPress Plugin, HubSpot CRM, Chrome Extensions and much more.

  • Customization: All of us love customization. Customized white label reports will help you offer unique services to your customer. RoboAuditor offers customizations such as reports in multiple languages and empowers you to choose what you want to display in the report.

White label SEO audit tool is worth an investment to generate good quality leads at a minimal cost. If you are toying with the idea of trying it out, then do not hesitate to contact us. We are always ready to help :).

RoboAuditor is an Embeddable SEO Audit tool which generates 4X more leads with the traffic you already have.


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Lead Generation, SEO

When it comes to attracting new businesses a potent tool at an agency’s disposal is a lead magnet. A lead magnet is an irresistible offer that provides high value to a prospect in exchange for their contact information. Why would anyone want to give out his or her details like an email id to you? They won’t, not unless you give them some valuable information that addresses their pain points in a way that a simple Google search can’t. Lead magnets are a very personal marketing tactic that allows your business to stay on top of a potential customer’s mind.


Do Agencies Need Lead Magnets?

The answer is yes. Blogs and social media interaction build your brand identity, make your business more visible and grow your reputation, but all these metrics are intangibles. Besides, none of them will result in sales unless you know precisely who is interacting with your content. What makes a lead magnet powerful is that it drives leads directly into your sales funnel. With the leads generated online your can grow your email list for lead nurturing, as well as increase traffic to your website. Lead magnets result in the kind of success you can measure.


Do Agencies Really Need Lead Magnets?

What Makes A Strong Lead Magnet?

Simply providing someone with generic information will not result in any leads (or at least, not many). Strong lead magnets need to be built keeping the following characteristics in mind.



  • They must be ultra-specific: 

Whatever the format of the lead magnet, it should offer a reliable, relevant and a valuable solution to a particular problem. For instance, if you are in the business of mobile-apps, instead of creating a guide on how to build a mobile app (something that can be searched for online easily), get very specific, like writing about how a hotel management app can increase bookings by 25% every quarter.


  • They must offer one big promise: 

That’s it. Narrow down on that ONE burning problem your ideal customer wants to solve, and show him/her how to resolve it. Instead of offering a 20-week marketing course for freelance writers, which is too broad in its offering, design a cheat sheet on how to write articles that go viral instead.

  • They deliver what is promised:

Once people opt-in for your offer, you need to ensure they get what you have promised as soon as possible. You need to have a system in place for this (and this is where technology comes into play). Will you deliver the offer over an email? Or will your offer be ready to download on the landing page itself, immediately after you have received the visitor’s contact information?

  • They are free and actionable:

If it’s going to cost them, people are unlikely to use your offer. Your lead magnet needs to cost nothing, except asking someone for their contact information. Also, the lead magnet needs to have practical value. Your prospective customer should be able to use it readily without having to look for additional information.

  • They should be easy and quick to consume:

There’s no point in offering a 3-month email course because that’s too long a time for someone to gain value out of your offering. A 300-page ebook will not meet your purpose either. A lead magnet should be designed to be short, easy and quick to act on without having to wait for successive sessions or information from you.

  • They should offer instant gratification: 

Your offering should get to the point immediately. Think of a checklist designed to give precise tactical-level tasks that the user only has to refer and check off, say during planning an event. Or a free trial demo of your product which the user can download and start using immediately. Only when there is instant gratification, will your offering be attractive enough for someone to leave their contact details.

  • They should have a high perceived value:

There is ample information available for everyone on the Internet today. A simple Google search can get people the results they are looking for. Specific questions can get answered in community forums. So your lead magnet has to deliver the kind of value which comes from your unique expertise and which won’t be easily available elsewhere. A lead magnet with a high perceived value has a much higher chance of conversion.

  • They should transform leads into potential clients:

The idea behind using a lead magnet is to provide value on a small scale and showcase your agency’s expertise. By addressing your target customer’s pain point you are creating a natural route for them to go one step ahead in their consideration phase which leads them to hire your agency.

How To Build A Lead Magnet That Converts

A strong lead magnet creates a win-win situation, both for the agency as well as its target customers.



  • Begin by conducting in-depth research into your target market: 

You need to understand your audience’s needs and wants, their challenges and aspirations, so that you can devise an offering that fills that gap, thus making your lead magnet highly attractive to opt-in.

  • How you design your lead magnet can be just as important as the offering you create:

A dedicated landing page with the right layout and design elements is critical in capturing the audience’s attention. Catchy headlines and large, bold call-to-action buttons make your offering more likely to be digested and clicked on.

  • The most critical element in your lead magnet is the lead capture form: 

built to get someone to share their details. People are both, hesitant to share their details for fear of spam, and not interested in wasting their time if you ask them too many questions. This is why you must make your move quickly. Your form should be as short as possible, capturing no more than three fields to minimize the effort someone will have to go through in getting to your offer. Sometimes, just asking for an email will be more than enough for you and cost the visitor only a few seconds.

Depending on the persona of your buyer, choose which format of the lead magnet works the best. Here are some examples of high value lead magnets.  
 
  • Webinars:

Use webinars to educate your listeners as well as establish your authority on a subject.

  • Audits and analysis:

These are an in-depth form of consultation wherein you perform research on your prospect’s business and provide them with a customized report on how well they are doing and what can be improved.

  • Email course:

Offer a mini 3-day course to warm up your prospects by engaging them repeatedly over the next couple of days once they have given their contact information to you.

  • Guides and cheat sheets:

Give step-by-step instructions on how-to’s and make your offering more sticky by providing your prospects with tactical information.

  • White papers and ebooks:

Guide your prospect’s perspectives by exciting your thought leadership in the industry and increase chances of a prospect wanting to interest with you for more guidance and mentorship.

Lead Magnets Result In High-Quality Leads

Quality leads

With rightly designed lead magnets, you will have provided something of immense and immediate value to a prospect, and they will readily give up their contact information in exchange. Having a contact address, a phone number, even an email id, is crucial because that is the only way you get a chance to interact and engage, eventually persuading your prospects and turning them into customers. A visitor opting-in to your offer is more likely to consider you for hiring than a casual website browser, which is why lead magnets are a great tool in generating high-quality leads.

RoboAuditor is the lead capture site audit which fulfills all the characteristics needed for creating a powerful lead magnet and generates high-quality of leads for an agency. Want to know how it works? Talk to us to know more.


RoboAuditor is an Embeddable SEO Audit tool which generates 4X more leads with the traffic you already have.


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Lead Generation, SEO Audit

The nature of the internet and technology makes disruption a daily norm, not just displacing the very elements that brought it fame, with something more better, faster and safer, but introducing better ones to make our lives easier. Combine technology and the web, and you get to run your blog today at price points that would have been laughed at a few years back.


But as the market expanded, so did the competition. Long before there were different channels like social media or video, email was the biggest battleground. In fact, today it is still considered the most valued resource to create brand awareness and maintain brand recall. Studies by the DMA report 72% of marketers feel email is a great channel to build loyal and active customers.

Yet, as different market forces are putting channels like email through the litmus test of user appeal and relevance, lead-generation strategies are undergoing a transition. If your newsletter sign-ups are taking a dip in performance, be it in form submissions or drop-offs. It’s good to consider the below points to understand fluctuations and forecasts you must prepare for. Let’s hop in.


Commercial Email Marketing Blues & Focus on Brand Loyalty

The email marketing story was scripted by Gary Thuerk, a marketing manager who sent the first commercial email to around 400 recipients promoting his company’s product back in 1978. That brought him about $13 million in sales, and as the history books say, there has been no turning back for email promotions ever since.

Fast forward ten years to the 1990s. The internet revolution started gripping the world, with email service providers offering personal email addresses to individuals while heralding the era of commercial emails that were cost-effective and result-oriented to the marketer. The flip side was the spate of unrestricted mass-blast emails marketers started inundating users’ inboxes with. These emails were sent with no regard to the relevance of the offers to the recipients.

Email as an industry took quite a beating, which led to regulation and numerous complaints from readers around. Marketers realized that they had to adopt email techniques that would foster loyalty, like newsletter sign-ups or segmented emailing. They also started to extract and use data to understand more about their recipient segments, fine-tuned their strategies, to increase open and click-through rates.


The State of Email Subscription Marketing Today


Emails sent in the 1980s had just plain text. In the 1990s, HTML was integrated followed by the 2000s where portability made email consumption on the mobile increase, leading up to an era today where email is visual, interactive, and segmented. There was a time when RSS feeds were the norm to follow updates from a website like a news portal, but the medium lacked the visual and the filtering appeal that email could offer.

The email could offer that with ease, and much more. Additionally, email marketing has empowered readers with multiple spam protocol layers and options for readers to block or mark irrelevant messages as spam. Although statistics show 57% of respondents think there are just too many email messages, targeting a subscription-based mode leads to subscribers showing a 3x likeliness to share email content on social media compared to visitors coming in through other channels (according to Quick Sprout).

Besides, consumers who purchase products through email spend 138% more than those who didn’t receive offers via email. It still shows the stickiness factor of email remains, but tapping it involves careful planning.

The Challenges In A Dynamic World


Compare the era when email was the only cost-effective and target-oriented medium for marketers to get their message across, to today, and you would notice a world of difference. Most of all the players in your business offering similar services have a robust email play. It gives readers a vast pool of content to choose from, making the job tough for a particular brand to stand out with a lead management strategy like sign-up form engagement.

Besides, there are chances that readers would cater time to the leaders in the market, but the engagement game isn’t a walk in the park for the latter too. As a small or medium business, it is likely a tough ask to reach the Top 5 providers within a short span and command mindshare that is reducing every year. The challenges don’t end there.

Readers have only so much time to engage with your email and have become discerning in separating content customized to their requirements from content which isn’t. Email addresses have become virtual currencies, where exchange happens when the value is derived from both sides.

Possible Alternatives To Differentiate Your Blog?


The positives of email cannot be discounted. You can be sure that your email is sent and your reader definitely sees the subject line unless he chooses to filter it out of your inbox or block it downright. It then shows that you haven’t offered enough value by not using the available date. But if you talk about value, what if you were able to offer more than just value via content through the blogs your share?

Could it be possible that you could review your client’s website performance for free with a site audit tool? That could be your persuasion tool during the sign-up form phase, getting a definite buy-in from them to share their contact with you, and allowing your brand to occupy differentiated mindshare. in their mind? Growth Robotics, for example, offers an easy-to-embed auditing tool called RoboAuditor that performs an analysis of 70 factors, giving your clients valuable insights into the strengths and weaknesses of their site’s performance.

But what if this went even better? What if you could offer this tool to your clients, to embed it on their website with a simple line of code, so they could use it to build leads of their own through their audience? This is again possible with the RoboAuditor tool, that is similar to Hubspot’s Website Grader, allowing you to target, offer value, and secure leads at a reasonable cost that someone would find it hard to believe. Get a lead over your competitors by adopting new approaches to help you grow your business faster.


RoboAuditor is an Embeddable SEO Audit tool which generates 4X more leads with the traffic you already have.


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SEO

  You must have probably heard podcasts or read articles on how people earn money by just blogging for a few hours a week from a home office at a quaint location. You must have rubbished it as a gimmick. But, guess what…

 

With a smart strategy and original content, you can make your blog the primary source of your income. Don’t you believe us? Well, look at these examples and statistics:


  • A few days ago, Neil Patel, the co-founder of Crazy Egg and Kissmetrics and a well-known marketing blogger spoke about how blogging has helped him get leads for his company Crazy Egg and mold himself into a personal brand.

  • Tom Dupuis is an SEO expert who regularly writes tutorials about WordPress plugins and Siteground hosting in his blogs. He generates $7000 every month through his blog. Over 1,500 people read his tutorials every day!.

  • There are over *hold your breath* 84.6 million blog posts every month on WordPress, and let this sink in…WordPress is just one of the many popular platforms used by the bloggers to write blogs.

  • A survey conducted by ConvertKit last year showed that the net income earned by not-yet-pro bloggers in 2017 was around $9,497 and that earned by pro bloggers was around $138,064.

  • According to HubSpot, companies that blog receive 55% more traffic, and 434% indexed pages than the ones that don’t.

Do you see the impact?

Blogging has come a long way from being a platform to share personal opinions to become an income generator.


And going by the trend, it looks like blogging will continue to dominate the space for the years to come.

So, what makes blogging so popular?

  • Blogs are informative: From generic blogs on fashion to niche blogs on Artificial Intelligence and data science, blogs have replaced traditional media to become a credible source of information.

  • Blogs help in networking with like-minded people: Blogging is an excellent platform to interact with people belonging to your niche and exchanging ideas, and thoughts about the trends in the industry. It can also serve as a platform to build a close-knit community to help and collaborate with each other.

  • Blogs can get traffic to your website: According to HubSpot, there are four stages of converting a stranger into a customer or promoter of your business – attract, convert, close and delight. The first step, which attracts, involves writing blogs to create awareness about what you do and to drive traffic to your website. The eventual steps will ensue once you attract and engage the visitors with your blogs.


  • Blogs establish you as a thought leader in the industry: When you write detailed, informative blog posts related to your expertise, you automatically become a thought leader. It also opens up new avenues for other sources of income. For example, you can do e-learning courses, conduct podcasts, take guest lectures, or even write a book using nuggets from your blog!

So, if you are contemplating to quit your job and blog full-time, then sure, go ahead.


However, before you hit that send button on your resignation letter, read ahead to know how you can monetize your blog to make it your full-time job.


Because blogging requires as much planning as other businesses.


So, read on…

Introducing the five steps to monetize your blog

 

Step 1: Pick your niche

 

The good part of blogging as we said before is you can write on a topic of your interest. However, if you are planning to make it into a business, then you have to pick a niche that you can write about confidently. It can be about marketing, about startups, about being a new mom, the list goes on. Introspect about what you love to write about and start blogging.



 

Step  2: Get first 1,000 visitors to your blog

The first milestone of a successful blog is when you get your first 1,000 visitors. To be able to monetize your blog, you have to show that your blog receives enough traffic to be considered for business collaboration. Now, getting the first 1,000 visitors to the blog can be quite a challenge.

There are so many blogs related to your niche, published on a daily basis. So, grabbing the attention of your readers is going to be a herculean task. However, we have some easy tips to help you fix that.

visitors

  •  Boost your blog posts: Once you have started your blog and written an amazing blog post, remember to share it with your target readers. The first obvious way is to share on social media platforms such as Facebook, Twitter, and LinkedIn. The glitch here is the post will be seen by your family, friends, followers, and acquaintances only. 


No matter how many people share your blog, you are not likely to reach your target readers. That’s when you need to resort to paid promotion. Facebook, Twitter, and LinkedIn enable you to add money, segment your target audience according to demography, interests, hobbies etc and promote your post.


The laser-sharp segmentation will help you reach the right audience and get the right type of visitors you want to your blog. Once the pattern of promoting blogs become consistent, it becomes easier to get consistent followers.


  • Push notifications: So, your target reader has reached your blog, read it, shared it and went away. How do you re-engage with them when you publish the next blog? The answer is to push notification. Push notifications are a great way to ensure that your reader is aware of the latest updates in your blog.

    Embedding a push notification code in your blog is easy. If you have a blog on WordPress, you can use a plugin such as one signal to send push notifications to people. The challenge is to ensure that readers click on the ‘Allow notification’ option. This can be resolved by directing the readers to one of your best blogs. If the blog manages to engross them, then they will be willing to click on the allow notification option.



Step 3: Convert Visitors into Subscribers

 

This is the second step of the inbound marketing strategy. Once your visitors start engaging with your content, it’s time to convert them into avid followers of your blog. There are multiple ways to do it. The most common method used is the subscribe to email option. Yes, that static form where people enter their details to subscribe to your blog.

 

In most cases, your visitors might choose not to fill in the form and rather read it whenever you share it on the social media platforms. Now, email is a crucial way to connect with your subscriber and inform them of any new initiatives that you begin in the future. Without subscriber database, it can get difficult for you to track your subscribers and inform them of your initiatives. So, the other way to get subscribers is by using interactive forms.


 

  • Interactive forms: In one of our previous blogs titled ‘Are Contact Forms Dead?’, we wrote about how a survey by Formstack showed that only 3% of the website visitors fill the static forms. Users usually avoid static form because of the one-way communication and its intrusive format.

    Interactive forms, on the other hand, are fun to fill up and keeps the user engaged on the website for more time. It also provides value to the user as it can provide a solution to a certain problem of the user. Your interactive forms can vary according to the theme of your blog.

    For example, we, at Growth Robotics, provide white label SEO tool called RoboAuditor which you can embed in your blog with a simple code. When a visitor reaches your blog and realizes that there is an option to check the performance of their website, they will be encouraged to enter their email id for a detailed report.

    Once the RoboAuditor receives the email id, an automated email with the health report of the website will be sent to them within minutes, and you will have a new e-mail ID added to your database. If your niche lies in writing marketing blogs, this could be a non-intrusive, and unique way of getting subscribers and even leads. That’s exactly how Neil Patel was able to generate leads for his business.



Step 4: Affiliate programs

Do you know how Tom Luipuis generates $7,000 through blogging? He writes detailed tutorials on WordPress plugins such as Yoast and SiteGround Hosting and that earns him revenue from those companies. Affiliate marketing is a way of earning a commission on each product sold by a company by promoting it on your blog.

People buy products when it is recommended by someone they trust or know personally. So, once you have achieved the first 1000 visitors, you can monetize your blog by using affiliate marketing. Affiliate marketing can be done in various ways – you can write tutorials about how to use the product or review it.

While affiliate marketing has become a popular way of earning passive income, we recommend that you approach only those companies that are aligned with your niche. Also, as a thumb rule ensure that you do not indulge in false advertising and promote the products subtly. Overt affiliate marketing can break the trust of your visitors, whom you earned with great difficulty.

So, be careful of the thin line between promoting a product and not sounding spammy.



Step 5: Market your freelancing skills

Want to make an extra income besides blogging? The easiest way is to expand your expertise to freelance with organizations in your niche. HubSpot inbound methodology of Attract, Convert, Close, Delight is not only beneficial for companies but freelancers too. Your target clients need to be aware of your expertise.

The best way to do it is by blogging about your area of expertise and promoting it on networking sites such as LinkedIn and Facebook. Blogging can be a great way to find clients and generate income by acquiring new projects. To ensure that your target client is invested in your blogs, you can send them an invitation to follow your blog and take it forward by collaborating on new projects.



What’s next?

Now, that you have understood the ways of monetizing the blog, we recommend that you spare some time to mull over how you would go about this new business. Here are a few things that we urge you to do to build a robust, money-generating blog:


  • Start a blog: That’s the first step you must take. Choose the right blogging platform, a basic theme to begin with, and a unique name for your blog.

  • Write consistently: No matter what strategies you apply to monetize your blog, it will fail if you do not write blogs consistently. If time is a constraint, stick to writing one blog every week. But, stick to a schedule and write diligently. Regular blogging will also help you in ranking your blog on the top.

  • Respond to your followers: Neil Patel says that the best way to engage with your readers is to respond to their comments on your blog. Be proactive in responding to your reader’s comments. This will encourage them to follow your blog and engage with it further. Avoid getting involved in unnecessary arguments and furnish facts wherever possible to prove your point. This will help you gain respect among the blogger community.


RoboAuditor is an Embeddable SEO Audit Tool which generates 4X more leads with the traffic you already have.


We hope you found these tips useful. If you have any questions about blogging, please leave your concerns in our comment section below. We will be happy to answer your questions.


Planning to embed RoboAuditor on your website? Please contact us at <support@growthrobotics.com>, and we will help you with the process.


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Global Seo, Lead Generation, SEO, SEO Audit, SEO Firm

According to a recent survey, 83% of agencies believe digital marketing to be one of the fastest changing industries in the present era because of its association with the rapidly evolving online world.

Technology comes and goes, and it’s not just a matter of sites that emerges and vanishes. However, 91% of business owners believe that the growth highly depends on the way people interact online, the software they use, the devices in use, and many more.

According to research conducted by Hubspot, there exists many challenges but the top three challenges that every digital agency needs to conquer to stay on top of all. Here are some of the top growth challenges that every digital marketing agency follows:

1. Generating Leads

Why Is It Considered to be the Top Challenge?


According to recent research conducted by the Hubspot Inbound report, 63% of the world’s best digital agencies strongly agree that lead generation is the most onerous task on their hand.

Does that mean, Agencies are unable to eat their own dog food?

Absolutely NO. Every industry has its challenges and so is with digital agencies.  

Clearly, all marketers can generate traffic for their website through blogs, social media, link building related activities but converting traffic to leads is the biggest problem.


Let’s get a little deeper now and understand how is it done till now?

a. Contact Us Forms:

The most common method which is by default on every website is “CONTACT US FORM”.

But it may come out as a big shock for most marketers that only 2.5% of users visiting the website fill up the static signup form. This clearly shows that the website visitors don’t feel that contact us forms are worth filling.

Contact form

With the cyber world cramming with hackers and spammers, web visitors don’t want to share their digital currency – Email Address for free


b. Ebooks & White Papers:

The second most common practice for generating leads is through ebooks and white papers. But there are two significant issues surrounding ebooks and white papers.

White paper E Book

Unique Topics to write:

Identifying the topic of eBook brings marketers back to square one. Every year 600,000 to 1,000,000 books are published every year in the US alone and counting the number of the eBook being published across the globe is way too huge to count.

In a nutshell, it won’t be wrong to say that there exist far too many eBooks on the internet to find a fresh topic and write an exciting eBook for the world to read.

A recent survey by HubSpot proves this, wherein the interest in the ebooks and white papers have been reduced to just single digits.

Cost:

The topic is not the only constraint that stops the marketers from publishing the eBooks; finances is the other constraint that prevents them. Publishing an eBook is expensive. It costs you around $3000 to make the ebook publish-ready.

And compared to the biggies of the industry, even if a newly established business publishes an eBook there exist only 0.3% chances that people will take notice of it.

So What’s the way out? Interactive Tools:

In place of following these boisterous paths to look for the ways of turning traffic to leads, you can use the interactive tools which your prospects would love. Growth Robotics’ RoboAuditor is a tool which your prospects would love.

RoboAuditor is an embeddable white label SEO Audit tool which can be put on any website within a few minutes. Its same as the Hubspot’s Website grader which you can have on your website:). Growth Robotics helps marketers in finding the solution to the most crucial and important question that all marketers face, the problem of generating leads at a reasonable cost with minimal effort.



2. Less time to focus on administrative tasks

Why It’s considered as a Challenge?

According to a recent survey by Hubspot 43%, marketers feel, with so many responsibilities hanging on their heads, they lose focus on administrative tasks such as, staffing plans, new business investments, onboarding, etc.

Though not the top challenge but 14% digital marketers say that recruiting talent is the biggest challenge standing in the face of their business, though it has fallen to half compared to the preceding year.

Getting lesser and lesser time to focus on administrative tasks like staffing plans, finding the ‘right fit’ employee, new business investments stop the digital agencies from discovering the new clients, creating the perfect recipe for stagnation.


What Can Be Done?

Make time slots and use various assessment tools that can help in finding the best fit employee for your company. Use marketing automation software for automating the team’s marketing efforts in some form or another. According to 40% of marketers, marketing automation is a must-have for the upcoming year.

The various assessment tool can help in evaluating your team and distinguish between the employees from the one who needs recognition and who needs coaching.

For new talents recruitment, employers should look for marketers with a diverse skill set, including content marketing, digital marketing, social media marketing, and SEO. The employers should be clear on the tasks and responsibilities to be entrusted to the new employee.

3. Managing the Website

Why It’s considered as a Challenge?

Almost 26% of agencies believe that managing a website is the biggest challenge they face. With the agencies focusing on inbound marketing, it came entirely as a shock that the sites are generating only 18% leads.

Sites are the backend Editor assets that work as your personally trained salesperson working round the clock, drawing visitors, converting them to lead, hence eventually helping you hit your goal. The issues related to website management comprises a vast list depending on various factors ranging from beautifully designed website and web pages to writing and optimizing the content.


What Can Be Done?

With over a billion websites available on the internet, no-one will give a second thought to a site that is not well maintained. It is an essential step to analyze the health of the website, and a thoroughly analyzed SEO audit report can help in realizing the drawbacks and shortcoming of the website.

It also includes an in-depth analysis focusing on the four most demanding necessities, design, and performance of the site, its loading time, security of the website and its mobile-friendliness with the SEO.

If your foremost problem while managing a website has anything to do with the skills and resources available at your disposal, then be assured that you are not alone in this. This is the most fundamental problem that all start-ups, as well as newly growing companies, face.

The most basic solution is to hire freelancers or get services from some agency partners. 
A well integrated and managed website always attracts the attention of the audience enticing them to turn from traffic to lead.

Though there are many auditing tools available online but for a swift check you can try out your hands on RoboAuditor. The easy to use RoboAuditor works as the one-stop destination to all your digital agency problems.

End Note:

Generating leads from SEO isn’t as easy as it seems to be and requires a fair amount of dedication on your end.

A business that thinks about their audiences first and takes proper steps to improve the value of their service will indubitably rise on the scales on all digital marketing channels. And the best way to take care of your audiences is by offering them what they crave the most, offer them the gift of their website health.

Try RoboAuditor for free before letting your audiences know how important their websites’ health is.

RoboAuditor is an Embeddable SEO Audit tool which generates 4X more leads with the traffic you already have.


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Global Seo, Lead Generation, SEO, SEO Audit, SEO Audit Checklist


Every Marketer should ask this question to himself every day till you get the answer.



Is there something interesting available on your website which will give people a reason to keeping coming back to your site.



As John Mueller says, adding appropriate keywords onto the title tags or improving bad inbound links are all very important but ‘short-term thinking’ but the larger goal: driving business by converting visitors to leads and convert leads to sales.



Sadly, Most of the websites don’t have a lead magnet. However, marketers who have cracked the above puzzle, have generated hundreds and thousands of visitors leading to a very high visitor to conversion ratio.



Don’t believe it? Let’s look at some of the very prominent examples. 




  • Mozbar from Moz is a popular chrome extension (insufficient results though) provided for free to its visitors, and it is a top lead generation engine for years.


  • Website Grader from Hubspot is a free website grading tool and has been a very crucial source of lead generation for almost a decade and is still the top lead gen source for HubSpot.


  • SEO Analyzer on NeilPatel.com is a free SEO Audit tool which generates thousands of leads every day 🙂


Wouldn’t you love to have something similar on your website and how to generate more leads like them? Of course, right? and that’s precisely the problem RoboAuditor – An Embeddable White Label SEO Audit Tool solves – Generating Leads like low cost.   

 

 

The prospects visiting your website have to enter their website URL and email address. RoboAuditor gives an inside-out view of the state of their sites in form of an SEO Audit report, which as an agency marketer you can white label. Besides, it recommends improvements to garner leads and sales.

 

With RoboAuditor, you get a tool and the reports in your custom branding, i.e. White Label SEO Audit Tool as well as White Label SEO Audit Reports. 


6 Ways our current users as using RoboAuditor as their favorite Lead Magnet 

 


1. Place RoboAuditor On Home Page


Drawing an analogy to real estate, your homepage is the Monaco of your entire web state, where each square centimeter must be valued the highest you’d give to your entire webpage portfolio. It doesn’t mean that it has to be cramped with many links or appealing buttons and pop-up marketing your services, but has to be laid out in an optimum fashion.


Placing RoboAuditor as the peak of your entire business strategy gives it the best seat in the house, through a section or a standout button. It makes the RoboAuditor tool visible for all your audience to see and can become your biggest sales tool.

2. Make RoboAuditor A Prominent CTA On The Header

RoboAuditor gives you elaborate insights into the inner workings of your prospects websites, adding value to them. Now that’s reason enough to create an essential call-to-action on your site header, as its value demands the prime position. Alternatively, if it is one of your business strategies, add it as a header side-section that still captures users landing onto your website.


3. Place RoboAuditor As A Footer On High-Traffic Pages


Thanks to your web strategy working right, pages with high traffic must be leveraged to the fullest. Studies show that regardless of the length of the page with long-form content, visitors will scroll to the end in their curiosity to probe for anything value-worthy. It’s the best gateway to place RoboAuditor, perhaps beside your newsletter subscription box.


Webmasters are always looking at ways to optimize their site, and this will help you on your way to sealing your first set of 100 leads, thanks to this 
fantastic SEO audit tool.


4. Put RoboAuditor as a Footer or a Widget in your WordPress blogs


Content marketing is central to strategies of businesses like you, and blogs are an evergreen space for killing multiple birds with one stone. Add in your shiny new web auditor to it, by subtly integrating into the footer, or as an appealing widget that blends into the related sections of your blog layout.


For example, if you have a conversion tactic through a banner of offering a white paper in line with category topics, add another CTA of a quick web check of how their website compares to other peers in their domain. Being smart and coherent is the secret behind capitalizing on a RoboAuditor.

5. Share The Page In Social Media Regularly

Integrating your social with your web strategy is fundamental and appeals to human nature: we all want to socialize, share and learn from each other.


Offering this invaluable tool on social media along with your regular posts should become a practice that accelerates the leads you generate through the landing page created.


It elucidates the advantages of RoboAuditor and helps create mindshare of the gamut of benefits for end users. Planning site audit social campaigns is another way to open up further possibilities of quality leads.

6. Initiate An Email Campaign For Funnel Thrust

Emails campaigns are another valuable possibility for brand awareness and engagement, propelling targets towards conversion. Thoughtfully crafted emails that bring out the uniqueness of your solutions usually lack an essential connector: giving prospects an immediate reason to engage and move up the sales funnel. SEO audit tools like RoboAuditor fill that gap, and when prospects click on the email link and arrive at the tool to evaluate their website, they are compelled to inquire how you can plug their site deficiencies.

 


7. Monetising Key Elements Like Linking Email Signatures


Marketers are always looking at attention-grabbing initiatives or large projects to continue the lead generation pipe, but occasionally forget ‘sales hotspots’ right at the core of their daily business functions.


They might not deliver 2x or 3x growth, but when leveraged across the spectrum of a business, they can. One way to begin is by adding a thumbnail promoting the ‘free SEO audit’ tool to evaluate prospects website. In your email campaigns or the companies your sales teams target, you are very likely to see interest, all of which can be channeled into your sales strategy until the point of revenue realization.

8. Try a Budget Facebook campaign  

Social media allows you to filter and target your audience unlike other advertising or marketing mediums like search or email.


If you are able to identify the website performance of your target audience, create custom campaigns that position RoboAuditor as the solution for their web and marketing challenges, you can save a considerable portion of your current marketing budget. LinkedIn and Twitter are great platforms to generate traction around your web auditor campaigns and continue delivering quality leads.

Marketers like Neil Patel or digital marketing organizations like Hubspot have researched, tested and identified a lot of ways to generate leads and close conversions. But one of their top weapons is the SEO auditor toolThat is the adequate inspiration for you to get started on scaling up your marketing efforts, using the site auditor tool as a powerful weapon in your sales strategy.








RoboAuditor is an Embeddable SEO Audit tool which generates 4X more leads with the traffic you already have


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Global Seo, SEO, SEO Audit, SEO Firm, Uncategorized, Website Audit

Website properties are as essential as a businesses’ physical properties, and in some case, there is no latter element. Think about Uber or Amazon which are web-based services. Compare today’s information or knowledge economy that is based on information on your fingertips, to the 90’s when the web was ironically called WWW(World Wide Wait). This is where the topic of speed comes into the picture. Page speed is a critical factor that can add or shave off millions for certain businesses overnight.


Page speed should not be confused with page loading time. Although both are parameters regularly used, and sometimes interchangeably, there is a distinction. The amount of time taken by web pages or media content to download from hosting servers of websites, and displayed on the target web browser is page speed. This is in contrast to page load time, which entails the entire duration from clicking a link to when the webpage has loaded in its entirety.


Among the many web and mobile searches we undertake during a day, Google sets the benchmark in page speed: a scorching 0.5 to 0.9 seconds to load a search results page. However, with the capabilities of the teams at Google to keep the page size down to a sheer minimum, owing to showing only weblinks for search queries, it sits in a league that can rarely be matched.


Page speed for SEO is one of the essential reasons pages should be light and agile as well. To talk of numbers, results by Pingdom showed that a desktop page weighing around 3 MB in size took 5 seconds to load. On mobile, it takes a whopping 22 seconds to load. This is contradictory to user’s expectations that mobile pages should be lighter, and hence load faster. Google suggests the web fraternity target average speed of 2 to 3 seconds to ensure seamless user connectivity.


But more than just user experience, there must be further reasons for rallying all the forces you can, to optimize the page speed of your website. We quote it as ‘optimise’ because there can be instances where website content is trimmed to the bare minimum, and that goes against providing a complete branding experience. Let’s dive into the reasons to help you towards optimizing your page speed.


Does page speed really matter for SEO Ranking?

As Google is the most widely used global search engine, conversations in web optimization or SEO inevitably turns to the search giant. Google, in a survey on 900,000 mobile landing ad pages across 126 countries found most of the website(70%) took around 7 seconds to load, albeit the fact that it has focused on site speed as a critical parameter since 2010.


Google keeps updating its evolving criteria for ranking websites, and the onus is on web optimizers or marketers to ensure they align and maximize their page speed. Not only would it help it accelerates your search engine rankings, but provide greater brand recall too. Other search engine giants have criteria that are similar to Google’s. However, the general sentiment of user’s changing requirements, increasing dependence on digital-enabled means like shopping online, must be the Holy Grail for web marketers.


Using techniques like A/B testing or page speed testing can help evaluate where the website is, and where it needs to get to.

 

How important is page speed to attract visitors?

The user of today, typically millennials encompass current user and purchase habits. And this is nothing like what we have seen in the past. They shun brand loyalty, want the user experience to be on their terms or are happy to vent out their concerns on social media. Page speed in SEO in this era must evolve, and the focus on streamlining your website delivery strategy is vital to cater to these requirements.


Forrester recently surveyed on online shopping expectations and found 88% of users chose online retailers who consistently succeeded in web performance, while around 50% would close websites that weren’t. Page speed must be a key KPI in your performance arsenal that could also experiment and incorporate new trends like voice or home speaker based searches, which could be the next battleground of SEO.

Attract visitors

How can you enhance the page speed?


There are high chances that your website might be hosted on different servers, or run on a platform like WordPress. Or you might have built it from the ground up, incorporating the most of what you had intended to place, to showcase your entire product or service portfolio.


That exercise would have built a lot of flab into your website, as studies show that when your potential audience queries your website, the browser has to download an average of 110 resources to render your page. Or think of all the extra code that might have come along with the web theme selected, or images not optimized for faster downloads, while retaining the quality. The key is to go behind the scenes and identify all the excess segments that can be skipped, so your page size becomes smaller, and page speed in SEO quicker. Now that’s putting your website on a balanced diet.

enhance the pagespeed

How important is page speed for Mobile Platforms?

Statistics around the world prove that mobile is the dominant platform already, taking away significant portions of interactions from the desktop platform. Since the handheld supercomputer, also called the smartphone has become an indispensable part of our lives, it is more convenient and readily available to solve and assist during moments of curiosity or need.


Google has made its intentions clear with experiments to launch a mobile-first index, where the website’s algorithms will evaluate and rank a site based on a website’s mobile version, rather than the desktop version. Improving page speed cannot happen if the mindset is still set on seeing mobile as a supplement to desktop efforts.


This is an update that shows how keenly web proprietors must drastically reduce the 22-second average page loading time. Statistics from Similar Web in 2017 showed how 90% of the traffic surveyed go online via mobile, and how 74% would terminate the web tab of sites that do not load in 5 seconds. Getting your page speed in SEO right will help you cater better to the current user demographic.

Mobile Platforms


Is your page ready for what’s coming next?


The world is changing quickly, and it is up to you to stay current and gear up for a changing environment. Technical aspects of cutting down on bloated Javascript or using a CDN (Content Delivery Network) are means to reduce clutter and cut the numerous elements the browser has to encounter to load your website. Moreover, look at how hardware and new software innovations are steering the market towards better productivity for the end user.


Home speaker solutions or home-integrated things (related to the Internet of Things) are making voice searches more mainstream. Keeping a tab on new trends during page speed testing will help you stay relevant and leverage emerging technologies.

EndNote:


Ever expanding technological advancements, increasing customization for web versatility and expertise among web and SEO professionals are bringing a level-playing platform for even new web owners to experiment and not be laggards compared to more significant players, in their online growth strategies.


Evaluating and signing up with proper web development and marketing vendors is a great way for their expertise to be translated into success for your business, and page speed must be a key performance indicator for business progress. While their expertise grows your online business, you can focus on key business functions that are eventually marketed through the website.


How can you check your page speed?


Pagespeed is the most important factor which helps you in attracting and converting more traffic. So it is important that your page loads fast. You can easily check the page speed of your website with our RoboAuditor. RoboAuditor is a White Label SEO Audit Tool which generates SEO reports in just 60 secs on 70 parameters.


RoboAuditor is an Embeddable SEO Audit tool which generates 4X more leads with the traffic you already have.


0

Global Seo, Lead Generation, SEO, SEO Audit, Uncategorized

Webmasters and marketers around the world are realizing the pot of gold lies in their mobile strategy. With Moore’s law playing out every year that sees an increase in computing power for every square inch of a circuit, the smartphone today is much faster than all the computers combined, that took Apollo to the moon. Consumers are increasingly moving to a mobile-first mindset, and Google is pushing this agenda of mobile-friendliness that goes even beyond its pervasive search business via text and clicks.


For enterprises and search engineers, mobile friendliness as a ranking factor is going to become critical, with Google announcing a change in its algorithms before fall 2018. The whole mobile ecosystem including apps and supporting technologies like virtual reality are in Google’s sight. Let’s understand why Google is moving away from its focus on the desktop, and pushing the market towards mobile friendliness.



  • Why is Google giving more importance to Mobile Friendliness?


Just last year, for the first ever time in history, StatCounter reported how smartphones and tablets now account for more than 51% of internet consumption, while desktop consumption is waning, at 48.7% at the time of the research. Many desktop metrics that track mobile site visits and engagement would reflect this trend, as customers up to their mobile maturity, and want businesses to meet them at their moments of concern, increasing being called micro-moments by Google. Google is working on updating its algorithms to match this, and one shouldn’t miss out on shoring up the mobile-friendliness quotient of their website.




  • Can we inculcate a Mobile-first culture that is Performance-Based?


While customers thinking mobile-first are increasing being matched with developers who match this mobile friendliness with mobile payment or productivity apps that can match a desktop version any day, typical businesses are still stuck in their desktop efforts although the figures show otherwise.


This is the time for the well-placed search giant to pivot incumbents towards a mobile-first mindset that translates into real results. Webmasters need to adapt to the mobile experience where users have shorter time-spans, are viewing information on a much smaller screen mandating crisp content, and targeted towards the mobile-friendly Googlebot that promotes and demotes websites more promptly today. Tracking user data and KPIs is far better versus desktop, helping websites understand performance, and fine-tune their strategies better than before.





  • Does Mobile allow better interaction and user engagement when compared to desktops?  


The success ratio of click-through rates in mobile search pages is more than that of desktops, and apart from the technological advancements you might think, it comes down to the user experience offered. One of the reasons Google has been successful with mobile friendliness is due to its inherent ability to leverage the mobile platform and come up with new programs or plans that accelerate its adoption across the world.


Benefits include touch sensitivity, gestures, and even possibilities like a carousel for rotating news items or products that make it convenient for the user to identify and complete his search. Google wants to set a benchmark in mobile friendliness, by being a user’s eternal guide for any possible topic.



  • Are we geared up For A Mobile-Centric Operating era?


The smartphone in each one of our hands represents the shift in computing power and hardware evolution. The recent Internet Trends Report by Mary Meeker mentions ‘mobile’ multiple times, in fact as the first trend shaping the future of the internet. The report covered its overwhelming impact, showing how this is just the start of a burgeoning era.


New technologies like ledger keeping on a commonly accounted platform, called blockchain or mesh technologies that allow big data, machine learning and related technologies to work in unison on the mobile platform are all factors that will play out in ramping up the mobile-friendliness factor among the market, and the mobile will be the center on which websites or apps are built and marketed.




  • What’s the Base for Future Mobile-First or Mobile-Only Features?


Compare the capabilities of the first iPhone or Android released just over ten years ago to the super-phones we have today, and you would know the kind of hardware and software innovations that have become a part of our everyday lives. In the context of mobile-friendliness and search criteria, the most significant recent release has been the launch of Google’s AMP, or Accelerated Mobile Pages, the weblinks accompanied by lightning symbols.


Loading such pages indeed matches the speed of a lightning strike: the pages load instantaneously. By convincing the market to take the mobile-first route, AMP will be one of the many such features that the search engine adopts, or incorporates in its search criteria. Like AMP, they are bound to go only the mobile route, sometimes without a parallel application for desktops.



But what are the requirements to move up the mobile-friendliness ladder?

For Google to count your website as mobile friendly, web pages must display ‘correctly’ on any mobile device. Much of this entails how well your audience can load all the content on your website, read it without having to scroll or zoom too much, and easily interact with the available buttons. Now that doesn’t seem like a tough job to get in their good books, does it? While we await and gear up for Google’s mobile-friendly ranking update to roll out, it has already made a start by launching its mobile-first index.


Indexing is the process of Google creating a catalog of all the websites that it crawls and includes in search results (quite literally, most of the existing websites today). Mobile friendliness must now become a culture shift in your organization, and not as a piecemeal approach, to be able to stay abreast in this fast-moving market.


  • How to check if your website is mobile friendly or not?



Mobile Friendliness of your website not only ensure that the pages are performing well on all the devices but play a crucial role in page ranking as well. There are several tools available online which can help you check if your website is google mobile friendly website or not. One among those tools is RoboAuditor.

RoboAuditor can audit any website on 70 parameters and generate an SEO Audit report with actionable insights. And the good news is, you can generate the report for FREE!!


RoboAuditor is an Embeddable White label SEO Audit tool which generates 4X more leads with the traffic you already have.


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