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What Is SEO And Why Is It Important

Yes, You may have heard the term "SEO" before. More and more business owners across the globe are going digital. But what exactly does SEO means, and how does a business "go about" it? Let's dig a bit deeper into what is SEO and how SEO can help you reach your potential customers. We will also explore whether it is right for you.

There are more than 1.2 trillion searches per year

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Google

87% of people turn to search engines first when they have a question or a need

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Google

Digitalization is no more an option

Your potential buyers are taking control of everything they see. They look out for the information and make up 80% of their mind before reaching out to you. This means that traditional sales and marketing model of being available only when the customer gives you a call is no more relevant.

Wouldn’t it be great if you could just be there when they are making up their mind for purchase and answer all of their questions? That's what SEO does. 

SEO is all about turning your website into a magnet to pulls right customers to your company’s website and help them to take the purchase decision.

SEO is the only fast, easy, cost effective and sure shot approach of bringing your potential customers on to your website. 
SEO: Decoded in detail

Now we know the importance of SEO. Let’s go little deeper and understand different aspects of SEO

Technical SEO

Technical SEO is all about making your website search engine friendly by following a set of best practices laid by leading search engines i.e. Google, Bing & Yahoo. Fixing technical issues is not time consuming but very critical. If not done well, the website may not appear in search results at all or may rank very low, leading to all efforts on any content marketing ineffective.

Content SEO

Content SEO is all about building and sharing the content which is helpful and engaging to your potential customers. Two important factors on which search engines rank websites are content & backlinks. Search engines loves to show up authentic, engaging and helpful content as their search results.

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